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ITAMIN D potency increased tenfold, taste improved, shell strong and per­ Vfect. Superior eggs-because the poultry raiser has systematically treated his flock with ultraviolet light. More and better milk, healthier cows, a lower bacteria count-also the result of ultraviolet treatment. These benefits are passed on to you in the form of better-quality food products. Superior vegetables for your table-earlier, sturdier plants are produced by electric sterilization and heating of the soil. Incandescent lighting stimulates and controls plant growth. X-ray treatment of seeds and bulbs is producing new and improved varieties of plants. These and other new movements in agriculture are increasing the certainty of a high-quality food supply. In these movements General Electric is co-operating with many agricultural laboratories and farm experts. Some of these developments would have been impracticable without earlier G-E research, for from the Research Labora­ tory, in Schenectady, came the necessary tools for investigation and applica­ tion of its results. GENERAL~ELECTRIC Your Dentist First... Then Ipana, and Massage noting a simple case of "lazy gums:' is sometimes an indication of far more seri­ ous gum disorders to follow. /And Ipanadoesn't want you to take a :chance. "Go straight to your dentist:' is the soundest advice Ipaha can "give you. 'And you should follow' it, without fail, for your own comfort and safety. For 20 years, Ipana has worked closely You will note, as you run through our with the dental profession. At the very leading national magazines, many full page beginning,· before a single tube of Ipana advertisements for Ipana Tooth Paste. was placed onsale, a million trial tubes 'These differ widely in treatment and were placed in dentists' hands for private i subject, stressing the value. of Ipana and testing and clinical use. massage to varying groups of people in Your. dentist-every dentist-is familiar \ various ways. with the contributions to betteroral health: But they all have. one particular thing thatlpana has been making for 20 years. in common,-they all urge you, when you And, when he suggests massage with first see that tinge of "pink" upon your Ipana, he's introducing you to a health tooth brush, to go directly to your den­ measure that he knows has proved effec­ tist. They all say~ emphatically-,-- tive in millions of cases of weak, tender', or ailing gums. Let your dentist decide Unhealthy gum conditions are fairly common-due fl1ainly to our modern soft­ food diet. Creamy, "civilized" dishes re- quire iittle chewing~ deprive our gums of the exercise they need for health. But that tinge of "p'ink:' while generally' de- FOR SOUND TEETH AND HEALTHY GUMS IPANA TOOTH PASTE ______---LiVE NEWS The N ew York Sun's reporting of news is a matter of ..• ((Today it happens, today The Sun prints it, today you read it." Wherever, whenever important events occur in sports, politics or foreign wars, the news of these ·events is sped to The Sun by correspondents and news services allover· the world. Carefully reported, carefully edited and carefully corrobo­ rated, the clear, ·concise news accounts in The Sun make it New York's leading afternoon newspaper. Why not read all the news the day it hap­ pens? A check or money order for five dollars will bring The Sun and up-to-the­ minute news of world affairs to you for the next 26 weeks. IDbt ~un The Newspaper of Distinction in its Readers, its News and its Aduertisino NEW YORK ii THE AMERICAN MERCURY ~~~~.~~~~.~~~~+~~~~+~~~~+~~~~~~~~+~~~~ ~ ~ ~ V~i~i1cE TABLE OF CONTENTS N~~ER ~ ~+ November Paul Palmer, Editor 1936 +?€: ~I?~ America Doesn't Give a Damn Channing Pollock 257 ,_~~ ~ More Pay for College Football Stars John R. Tunis 2 67 W ~f Lord Guffey of Pennsylvania Ray Sprigle 273+~ ~, The Birth Control Industry Harrison Reeves 285 ~" Healing. Verse Eileen Hall 290 ~ Enemies of the New Deal. Donald R. Richberg 291 ~ French in One Easy Lesson C. M. Webster 30 1 ~ ~ New England Goes Spendthrift. '.' Dane Yorke 307 ~'.J I?~ The Consumer Sees Red Fletcher Pratt 313 ~~ ~ The Gossip. Verse Sara Henderson Hay 320 W ~~d Till Death Us Do Part. A Story Benedict Thielen 321 ~.~ ~ Franklin Delano Roosevelt Nicholas Roosevelt 329 Barn Swallows. Verse Robert P. Tristram Coffin 332 ~t Are Neighbors Necessary? , Della T. Lutes 333 ~~ Retirement from Office. Verse Margaret E. Bailey 336 Resettling America : Blair Bolles 337 ~, Soliloquy in Late Autumn. Verse Ted Olson 346 b) ~8' Editorial. · ....... .. 347 ~ , Americana • .. ......................... .. 35 1 ~.JJ t'~~ The State Can Do No Wrong ..' ~ Albert Jay Nock 355 't:.,J,"'1 ~ Portrait of My Father Pearl S. Buck 359 N ~t The Man Who Shook the Earth " John W. Thomason, Jr. 373 ~ ~_.. The Check List .. .. .. .. .. .................................. .. 379 ~ ~ The Contributors c•••••••••••••• :., •••••••••••••• 384 ~~ ~ The Open Forum ~ ',' ..'. .............................. iv w ~~d Recorded Music , ' Irving Kolodin XViii~ ~~ Gordon Carroll, Managing Editor Duncan Aikman, Albert Jay Nock; Laurence Stallings, A5'sociate Editors c~~.~ John W. Thomason, Jr., Literary Editor Louis Untermeyer, Poetry Editor ~.~~.;I ~ ,Lawrence E., Spivak, Gene,;' Manager , , " ~ ~J5:®~i~~~iJ5:l)~i~~~iJ5:®~i~~~iJ5:®~i~~~ Published by The American Mercury, Inc., monthlY' 1936, by The American Mercury, Inc. Erifered as on the 25th of the month preceding the date, at 25 second-class matter at the post office at Concord, cents a copy. Annual subscription, $3.00 in U. S. N. H. under the Act of March 3, 1879. Five weeks' and Possessions, Canada, Mexico" Cuba, Spain and advance notice required for change of subscribers' Colonies, and the Republics of Central and South addresses. Indexed in The Readers' Guide to Peri­ America. Foreign subscriptions, $4.00. Publication odical Literature. No reproduction of content allowed office, Concord, N. H. Editorial office, Ridgefield, without written permission. Address all editorial Conn. General offices. 570 Lexington avenue, New correspondence and manuscripts 'to Ridgefield, York City. Printed in the United States. Copyright,. Connecticut. iii ~Yk~~~]mYk~~~mYk~~~.~mYk~~~~~ ~ THE OPEN FORUM ~ @ [Letters from readers, on any subject, will be welcomed to these pages] @ ~. ~ ~~~~~i~~~~i~~~~~i~~~~~~~~ THE ART OF DRINKING SIR: Americans may sometimes burn mentary ideas, he may progress to a themselves with firecrackers, but they wider knowledge of the subject so that, more often burn themselves with liquor. when he tips his glass a few times at a As a general proposition, we, as a people, party, he does not make the complete cannot drink. But the country is full of ass of hin1self we so frequently see. amateurs trying it. Those who had mas­ Furthermore, he should learn - or be tered the art somewhat before Prohibi­ told by his trustworthy friends or rela­ tion have been slow to reappear, whereas tives - that he must not drink at all if the new crop would put to shame the his family tree is closely rooted to the uncouth ecstasies of South Sea islanders aborigines, if the blood of the primitives or the Indians of New Mexico. is still in his veins; for, in that case, edu­ I do not regard this condition as an cation or cultural knowledge will fail argument for puritanical suppression by and you will never have anything more law"::"" for that is an unworkable form to show for the pains taken with this of tyranny; already proven. But I do individual, after the cocktails are suggest some education on the subject, poured, than with any howling idiot starting with the schools, and some whose blood is from the jungle. The effective and intelligent regulation not only protection for society from these, if based on moralistic promise, nor to be they persist, is to bash their heads. There enforced by long-nosed meddlers of the should be a reward posted - as in the Anti-Saloon League variety. This ilk banks for gun-toting robbers - to bring but stir up trouble, feed fuel to the them down, dead or alive. flames of law violation. In my own little cantina I have posted Let the modern American who wishes near the bar a small notice that is not to drink be made to know that he is always seen. But it is there for a purpose. starting from scratchr that he has to It says: "All drinks here containalcoh61, acquire a form of culture to do the trick a poison. Guide yourself accordingly." even half well. He must be educated as There is a slight bit of whimsy in to the kind and potency of potables­ this, yet it is practical. It is for the benefit their uses and abuses as well. He must of those of my visitors, the greater num­ be made to understand what drinks are ber of whom are strictly amateur drink. for and when to use them. He must not ers; no matter how many times they associate them alone with certain forms have been drunk, they are still amateurs. of pleasant revelry, which admittedly It is my little contribution to the cause have their place in our social intercourse. of helping them to get wise to them­ He must know that good drinksare the selves. proper concomitants of good food, good I do not particularly wish to regard music, good environment. And even of my little mill as a seminary for the un­ good books. Having learned these rudi- (Continued on page vi) iv CARL VAN DOREN says: "The best one-volume treatment of sex in the English lan­ guage." His LATEST Book on the Sexual LiJe Crystallizes the Findings of a Lifetime 389 COMPLETE IN ONE VOLUME $).00 Pages AUTHORIZE,D- UNABRIDGED PosfpaiJ .....----------PARTIALt::ONTENTS----------..... The Nature of the Sellual Cruelty and Pain in Relation to Jealousy Sexual Difficulties Impulse Sex Married Love Freud's "Unconscious"; The Sexual Zones "Libido" Homosexuality Psychoanalytic Concepts of Sex The Sexual Impulse in Youth Hermaphroditism Dreams; Their Significance Masturbation Pre-marital Knowledge and Sexual Abstinence Sex Life of Unmarried Adult.

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