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Quarter 3, 2013 Visitor Attractions Conference 2013 EAG Expo 2014 BALPPA Announces Plans for 2014 Parliamentary Event

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Quarter 3, 2013 Visitor Attractions Conference 2013 EAG Expo 2014 BALPPA Announces Plans for 2014 Parliamentary Event In this issue: IAAPA’s Euro Attractions Show 2013 Leisure Industry Week 2013 BALPPA Regional Meeting 2013 Quarter 3, 2013 Visitor Attractions Conference 2013 EAG Expo 2014 BALPPA announces plans for 2014 Parliamentary event HAPPY 90TH BIRTHDAY BIG DIPPER! Blackpool Pleasure Beach will be celebrating this week when the Big Dipper turns 90! The world famous “woodie” reaches the magical milestone on August 23rd and the 42-acre attraction is holding an exclusive birthday party for the roller coaster. An area of the park will be open once the rest of the attraction closes where thrill-seekers can enjoy unlimited rides on the Big Dipper, Infusion, the Grand Prix and Wallace & Gromit’s Thrill-O-Matic, as well as take a look at the history of the famous roller coaster while enjoying fantastic party food and dance the night away with a DJ. Tickets for the Big Dipper 90th birthday are now available to book online in advance at www.blackpoolpleasurebeach.com priced from £10 for an unlimited ride wristband from 8pm to 11pm. There are also special wristband and party meal packages available online. Opened in 1923, the Big Dipper is one of the oldest rides at Blackpool Pleasure Beach and is still regarded as one of the best in the world. It’s iconic status has seen millions of people step aboard the famous trains which takes guests on a white-knuckle ride to the top of its iconic signage at the summit of the ride, on an adrenalin-filled journey filled with the biggest drops and exhilarating turns before returning to the station following an exciting ride. Blackpool Pleasure Beach Managing Director Amanda Thompson OBE said: “The Big Dipper is one of the most famous roller coasters in the world and we couldn’t let its 90th birthday go without a big party to celebrate this milestone. “We want everyone to come and enjoy the party and experience a party they will never forget and a chance to step onboard some of the best rides we have while the sun goes down while enjoying fantastic good and entertainment.” Happy Birthday Big Dipper from all at BALPPA! MEGER CREATES A NEW ONE-STOP PHOTOGRAPHIC EVENT SHOP This summer saw the merger of two photographic event companies, BALPPA member Immedia Imaging and Dreamtime Events, to form Magenta Star Ltd. Based in Hemel Hempstead, Hertfordshire, the new venture brings together all the services offered by both companies, including digital photography for holiday parks, Christmas grottos, shopping centres, major events and leisure destinations. "For both companies, it was too good an opportunity to miss,” said Nick Richardson, Magenta Star’s Managing Director. “The business can now grow further and faster by bringing two complementary sets of skills and disciplines under the one banner. Now we can handle larger, more complex contracts - the benefits will be huge all round." Previously Immedia and Dreamtime operated in similar market places while meeting different needs. Immedia's primary focus was on holiday destinations and the summer season with clients including Haven and Center Parcs while Dreamtime mainly operated in Christmas grotto and specialist locations, working with shopping centres such as intu and Westfield. "This is great for our clients, as we're bringing together the best in the business for them - including great products, specialist support and event or location management,” Nick explained. “While the technology and systems are important, this is all going to add up to an even better experience for visitors, participants and holidaymakers, which is what we're all about." BENCHMARKING YOUR SOCIAL MEDIA EFFECTIVNESS BALPPA is aware of the ever-growing importance of social media to Members. Communicating with your customers via Twitter, Facebook, You Tube and other online platform is a great way to raise your awareness, promote your brand and up sell other aspects to your business. But how much time and money should you spend on this element of your marketing plan? Klout is a really useful and FREE tool that measures your effectiveness (http://klout.com. It allows you to see your influential followers and fans and show s you which of your posts or tweets are received the best by your online community. BALPPA have set up two lists on Klout so you can now benchmark your Klout score with other similar attractions and with the scores constantly changing it’s perfect for measuring your effectiveness and ROI. There is a list for BALPPA Operating Members and FEC Members. Congratulations to Thorpe Park who currently top the scores with 85/100! BALPPA Operating Members: http://klout.com/#/feca_balppa/list/332962 BALPPA FEC Member: http://klout.com/#/feca_balppa/list/332544 SPECIAL EDITION – IAAPA’s EUROPEAN ATTRACTIONS SHOW 2013 BALPPA is pleased to be supporting IAAPA Europe and the EAS show which takes place in Porte th th de Versailles, Paris from 18 – 20 September 2013. BALPPA is also delighted that member of our members are exhibiting at the show which this year sees more than 350 companies, spanning more than 9,300 net m2. It is expected that more than 8,000 attendees from more than 100 countries will visit this year’s show. IAPPA Europe have put together an extensive conference and education programme throughout the course of the show. Please visit www.IAAPA.org/EAS for more information. Visitor Information Show dates and location: 18th – 20th September 2013, Porte de Versailles, Paris, France Registration A special offer of €75 + VAT is available for BALPPA members to register for the show until 30th August 2013. Please email [email protected]. After 30th August standard member / non member rates apply and you can register using the following link: https://eas2013.registerbynet.com/ Hotel Information: http://www.corporateteam.com/eventsv2/evnt_home.aspx?evnt=1500EASP th BALPPA Drinks Reception – Tuesday 17 September (6pm – 8pm) This year’s BALPPA Reception, is generously sponsored by EAG International (www.eagexpo.com) and will take place at the Oceania Hotel, Porte de Versailles, Paris between 6pm and 8pm. The hotel is just a stones throw from the exhibition centre and the full address is below: Hotel Oceania Paris Porte de Versailles 52 Rue d’Oradour Sur Glane 75015 PARIS 15EME ARRONDISSEMENT LEISURE INDUSTRY WEEK (LIW) – 24th – 26th September 2013 BALPPA is delighted to be returning as supporting partner at LIW this year and is committed to supporting the show and our Members who are exhibiting by encouraging you to attend. We have therefore put together an outstanding and informative seminar schedule which is exclusive to BALPPA Members: th Tuesday 24 September 11.30am – 1.10pm: BALPPA Customer Services Seminar 11.30am – 12.20pm: Attractions. How good are we?: Confessions of a Mystery Shopper, Jonathan Winchester, Shopper Anonymous 12.25pm – 1.10pm: Everything you always wanted to know about customer service training* (* but were afraid to ask, Bala McAlinn, Boo 1.30pm – 4.15pm: BALPPA Planning, Development and Business Rates Seminar 1.30pm – 2.15pm: Update on recent changes in Planning and Development, Nick Laister, RPS Group PLC 2.15pm – 2.45pm: The use of master plans within amusement / leisure parks, Duncan Phillips, 360 Play 2.45pm – 3.05pm: Question and answer session with the experts 3.10pm – 4.15pm: Reducing Business Rates: Receipts and Expenditure Method with a case study from West Midlands Safari Park, Barry Davies, Davies & Co Ltd and Bob Kilby, West Midlands Safari Park th Wednesday 25 September 10.30am – 1.45pm: BALPPA FEC Seminar 10.30am – 11.43am: Indoor Play Centre NEW start up consultancy session 11.45am – 12.15pm: Getting involved in the Public Health Agenda, Steven Ward 12.15pm – 1.00pm: Selling Memories: Creating birthday party experiences that Increase sales, Scott Brown, WDD Online 1.00pm – 1.45pm: Improving your visitor experience, Tony Sefton, Vision XS 2.00pm – 4.15pm: BALPPA Marketing Seminar 2.10pm – 2.45pm: Internal Marketing: Maximising spend per head, Scott Brown, WDD Online 2.50pm – 3.25pm: The Dream Day Out: Digitally promoting and enhancing the attraction experience, Rob Van-Tol, Precedent 3.30pm – 4.05pm: New trends in online marketing, Anita Waddell, Agility Marketing th BALPPA Drinks Reception & BBQ - Tuesday 24 September, Drayton Manor (6pm - 9pm) Traditional drinks reception with a thrilling twist! Complimentary transport to and from Birmingham NEC will be provided. th Thursday 26 September 10.30am – 11.25am: Industry debate – How responsible should guests be for their own behaviour at attractions? Featuring special guests and industry experts. Visitor Information Show dates and location: 24th – 26th September 2013, NEC Birmingham Registration link for BALPPA Members: http://www.liw.co.uk/BALPPAreg/ LIW Website link: http://liw.co.uk/BALPPAhome/ All seminars and the drinks reception and BBQ and complimentary transport must be booked in advance by 30th August 2013 at [email protected]. SEGA INSTALLS XD THEATRE AT BUTLINS’ FLAGSHIP LOCATION MINEHEAD This summer visitors to Butlins Minehead can experience a thrilling adventure on the all-new XD Theatre 6D motion ride. The 6D motion theatre by leading manufacturer Triotech, is a state-of-the art attraction that combines the latest special FX technology, immersive stereoscopic imaging, realistic motion with up to 2 G’s of acceleration and seats that creates 400 movements per second giving a truly exhilarating ride. Justin Burke, General Manager at Sega commented “it’s important to offer visitors with something different. The XD Theatre is just that ‘different’ and gives the operator a unique attraction to draw people in. The motion platforms are so versatile, and there is no need for any major construction. Thus making it perfect for small and large operators to take advantage of this products power to attract visitors.” Justin continued “it is a high quality premium priced product that has a high Return on Investment & Low Pay back Period that combines sophisticated technology and artistic flair to deliver a memorable experience.
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