ADAM R. PERUTA S.I. Newhouse School of Public Communications Syracuse University, Syracuse, NY 13244 315.443.9245 | [email protected] www.peruta.com

Curriculum Vitae Education M.S., New Media, Syracuse University, S.I. Newhouse School of Public Communications, December 2004

B.A. Computer Graphics, Syracuse University, School of Visual & Performing Arts, May 2000

Teaching Appointments 8/2014 - Present Assistant Professor, Magazine Department, Syracuse University

ADV523: Digital Branding and Strategy. Examines the transformative role that digital media (, social networks, blogs, apps, mobile) have on the advertising industry. Analyzes how consumers are reached and interpret the message from these digital platforms.

ICC528: Multimedia Projects. Students design and script an interactive storytelling project that includes photos, videos, sound, text, graphics, and database information, which then will be prepped for publication intended for mobile device.

ICC565: Designing Interactivity. In this introductory-level web development course, students learn HTML, CSS, design for the web, and other front-end development platforms. In teams, students research and evaluate to design and build a comprehensive site using underlying content management technology.

ICC612: Digital Communications Systems. This is an introduction to the strategic digital communications systems that help professionals select audiences, deliver appropriate content, and capture data. Students learn about data, and asset management tools as well as technology solutions for complex communications problems.

MNO 631: Journalism Enterprise. A capstone course for graduate magazine, newspaper, and online journalism students. As a class, students build and write for a professional digital project, which is a mobile magazine focusing on an area of content that they select. The 2016 project was Fan First, an online and mobile publication for female sports fans.

COM 100: First Year Advising. Provides a small and informal forum for first-year students to get questions answered & for professors to disseminate consistent information about Newhouse, and to build community with a group of peers.

Service to Syracuse University • Newhouse Development and Leaves Committee. 2018-19 • Data Analytics Faculty Search Committee (Signature Hire). 2018-19 • Media-Nxt publication, Faculty Advisor. 2018-19. • Capstone reader for two seniors in the Renee Crown Honors Program. 2018. • Syracuse University First Year Experience Working Group, Engagement Sub- Committee. 2017-18. • Syracuse University Academic Integrity Interviewer. 2017-18. • Newhouse Academic Standards Committee. 2017-19. • Newhouse Digital Panel on Podcasting, Organizer. 2017. • Syracuse University American Society for Engineering Education. Workshop Presenter. Creating Effective Visuals for Data Findings. 2017, 2018. • TheNewshouse.com student publication redesign committee. 2016-17. • Personal Portfolio Website Workshop for Magazine and Magazine, Newspaper and Online Journalism majors, Organizer. 2016-2018. • Newhouse Digital Panel on Snapchat, Organizer. 2016. • Newhouse Assessment Committee. 2016-2017. • Syracuse Triathlon Club, Faculty Advisor. 2015 - 2018. • Love Your Melon Syracuse Crew, Faculty Advisor. 2015 - 2018. • Newhouse Awards Committee. 2015 - 2016. • Newhouse Professor of Practice Review Committee. 2015 - 2017. • Newhouse Communications Career Day - Panelist. Multimedia, Design & Photography Panel. Fall 2014. • RvD IDEA Awards, Judge. Products & Services category of student entrepreneurial competition. Spring 2015, Spring 2014. • SU Summer Makerspace Experience, Judge. Final competition in 2 week course for high school students learning about 3D printing and entrepreneurship. Summer 2014.

8/2005 - 5/2014 Assistant Professor, Department of Strategic Communication, Ithaca College

Tenure Eligible: 2010 to 2014 Non-Tenure Eligible: 2005 to 2010 (Adjunct from 2005-2007)

STCM11100: Presentation Media and Visual Design. Introduction to the planning, design, production, and delivery of presentations using media, including posters, slide presentations, computer graphics, and websites Emphasis on systematic design and production, critical application of visual literacy, and graphic design principles to instructional, informational, and motivational messages. Students’ projects focus on creative use of these media in organizational settings. Practical experience in graphic design layout, pictorial composition, image manipulation, website design, and presenting to audiences.

TVR13100: Media Writing. Exposes students to a diverse selection of writing styles and formats used in the mass media, introducing critical and analytical media writing skills and providing an opportunity to write in areas such as journalism, television, and advertising.

STCM15000: Professional Applications of Technology. Introduction to preparation of communication and learning materials using technology tools. Hands-on practice designing organizational communications, presentations, training materials, and project management documents. Introduction to roles, tasks, and professional responsibilities of communications and learning professionals. Emphasis given to improving workplace productivity through effective use of computer software. STCM20000: The Digital Workplace. This course explores how the use of various computer mediated communication technologies - including e-mail, groupware, the Internet, and wireless devices - shape and are shaped by our everyday communicative practices and working relationships in organizations as well as by organizational cultures. Students explore various systems and applications using a hands on approach.

STCM30600: Advanced Web Design. Building on Web Design, an advanced course in website design that provides a hands-on approach to designing dynamic, database driven websites by incorporating a user-based approach in the design and implementation. Core concepts explored include: visual design for the dynamic web, coding and development platforms, relational databases, and content management systems.

STCM3300: Advertising Copywriting & Art Direction. Focuses on building a creative strategy and then creating advertising based on those strategies to meet marketing communication goals. Students communicate through both copy and visuals as they gain experience in writing strategy, conceptualizing, designing, and writing messages for print advertising and other integrated marketing communication applications. Students also learn how to execute such messages, as well as how to analyze and evaluate their persuasiveness.

STCM33200: Writing for Public Relations. Fundamentals of writing for public relations. Emphasis is placed on format requirements of materials submitted to the media; writing for a client; persuasion in writing; and clarity, flow, and other elements of proper public relations writing style. Provides applications using news release, feature, article, editorial, and financial report formats.

MKTG39000: Principles of Electronic Commerce. The objective of the course is to provide students with a sound understanding of electronic commerce applications and to foster their ability to define strategies for implementing such applications in organizations. Different business models underlying these electronic commerce applications are discussed from both an operational and strategic perspective.

STCM42000: Integrated Marketing Communications Lab. A capstone course that applies key components of integrated marketing communications including advertising, public relations, brand positioning, and sales promotion. Students complete a client project that requires research and development of integrated strategies to achieve specific marketing objectives. Students will also analyze relevant cases and apply principles and best practices to their client engagement.

STCM4300: Brand Design & Communication. A senior capstone course focusing on the communications process of building brands. Students learn how to effectively create a corporate identity and create a corporate image which they will communicate across all forms of communication including advertising, public relations and online media. Students also learn how to differentiate a company from its competitors and build relationships with stakeholders. This course focuses on conceptual ideas, implementing creative execution, and the final production of communications.

JOUR4800: Multimedia Journalism Workshop. Working in teams, students prepare a weekly series of professional-quality, online news productions. The class works with the student newspaper to cover a variety of issues of interest to Student App Design Competition poster the community. Students research, write, and edit long-form stories and present them in the online newspaper. The storytelling and presentation formats include video, audio, slideshows, text, graphics, and podcasts. Service to Roy H. Park School of Communications • Faculty Development Grants Committee - 2013/2014 • NYC Alumni Roundtables in Media Innovation moderator: Disintermediation or REintermediation - 2013 • Alumni Weekend roundtable host: Social and Digital Media: New Connections Amongst Individuals and Organizations - 2013 • Family Weekend host for the documentary screening: The Man Behind the Painting - 2013 • Pendleton Grants Committee - 2012/2013 • Alumni Panel Moderator: New Ways to Get Publicity for Yourself & Your Organization - 2012 • Technology Planning Committee - 2010/2011, 2011/2012 • NYC Alumni Roundtables in Media Innovation moderator: Adventures in Social Media - 2012 • Alumni Panel Moderator: Using Social Media to Your Professional and Personal Advantage - 2011 • Curriculum Committee - 2010/2011, 2011/2012 • Park Design House - Consultant - 2010/2011 • Creative Crunch Competition - Design Consultant - 2011-2013 • Park Digital Journalism Workshop for Professionals - Faculty - Summer 2008

Service to Department of Strategic Communication • Advertising Women of New York Scholarship Committee - 2010-2013 • STCM Curriculum Committee for Technology Focused Courses - 2011/2012 • New Media Faculty Search Committee - 2010/2011

Service to Ithaca College • Campus Wireless Working Group - 2013 • Student App Development Competition - Organizer/Chair - 2013 • Faculty Development Committee - 2012/2013 • Workflow Group Planning Committee - 2010/2011 • Ithaca College Triathlon Club, Advisor - 2010/2011

Service to Students • Advertising Women of New York Annual Career Conference, Participant - 2013, 2011 • MegsRadio.fm, Advisor/Contributor - 2012/2013 • Direct Marketing Educational Foundation competition advisor - 3rd place nationally - 2013 • Whalen Symposium faculty advisor/sponsor - 1st place student paper for communications - 2013 • Public Relations Student Society, Participant: Networking Night - 2013 • IC Women in Communications, Panelist: Networking with Park Professors - 2013 • Business and Organizational Leadership Development Conference, Presenter: How to be a Presentation Ninja: Getting Your Presentation Skills up to Black Belt Status - 2012 • American Marketing Association, Marketing Mondays, Presenter: Branding Yourself - 2013, 2012 • American Advertising Federation, Presenter: Perfect Your Portfolio with Peruta - 2012 • Public Relations Student Society, Presenter: Design Strategies for Public Relations - 2012 • Business and Organizational Leadership Development Conference, Presenter: Being Distinct. Discovering and Building a Personal Brand - 2011 • American Advertising Federation, Presenter: Peruta’s Portfolio Palooza - 2011 • American Marketing Association, Presenter: Creating Dynamic Flyers for Your Student Organization - 2010 • Society for Professional Journalism - Lecturer - 2009 • Summer School for the Arts - Adjudicator - Summer 2008

8/2000 - 8/2014 Adjunct Professor, Syracuse University

Transmedia Department New Media Graduate Degree Program Information Management & Technology Program

CGR231: Introduction to Computer Graphics. Students are taught how to develop a solid foundation regarding the purposes and methods for a wide array of software applications and techniques. They become familiar with the recent practice and history of digital/computer art, and begin to develop a personal ideology and intuitive relationship with computers.

CGR232: 3D Modeling and Lighting. This course focuses on the concepts, aesthetics, processes, and practice of 3D computer graphics. Methods of instruction consist of lectures, demonstrations, film/video presentations, studio assignments, in-class lab time, and group critiques. Evaluation is based on quality of work, comprehension of concepts, demonstration of effort, exploration of new ideas, and personal development as an artist.

RET400: E-tailing as a Marketing Tool. Students are introduced to the fundamental components of e-tailing as a marketing tool. This course provides an overview of current e-tailing practices in the B2C (business-to-consumer) marketplace and helps the participants understand the fundamental components for a successful B2C business. Topics include protocols, privacy and security, log analysis, and application service providers.

IST444: Information Reporting & Presentation. This course is designed to introduce students to basic concepts in the presentation of information in oral and printed form. In this course students explore a variety of techniques to capture and keep the attention of the audience, as well as draw them to the important aspects of the presentation. Students learn the strategic role information presentation plays in the workplace by taking a hands on approach. IST463: Designing Internet Services. Introduces the principles for the construction and publication of multimedia (text, graphics, video, sound) documents by incorporating a user-based approach to the planning, design, implementation, and management of the documents over a distributed network environment, the World Wide Web. Students learn many aspects related to professional Web design and management.

ICC555: Communicating With Computers. This course focuses on the practice of using Macromedia Flash for interactive (Website) development. The course investigates a variety of techniques and applications. It also highlights the different concepts underlying the technical applications and discusses them from both a strategic and operational perspective. This course is designed to test the students’ creative, artistic, and technical abilities.

ICC600.2: Seminar in Interface Design. Students conduct intensive exploration and design of user interfaces for online applications. Using a number of applications, students prototype user interfaces in accordance with principles enunciated in theoretical readings.

Research Conference Papers, Presentations, and Panels - peer reviewed

Peruta, A. July 2018. Engaging university alumni on social media: What content influences alumni to give to their alma mater? International Conference on Social Media and Society. Copenhagen, Denmark.

Peruta, A. April 2018. Creative Scholarship: How to communicate your value and navigate the tenure, reappointment, and promotion process in academia. Broadcast Education Association National Conference. Las Vegas, Nevada.

Peruta, A., Shields, A. July 2017. Tweeting in higher education: How today’s top U.S. universities use 140 characters. 4th European Conference on Social Media. Vilnius, Lithuania.

Peruta, A. October 2016. in higher education: The gap between what students want and what students get. University Communicators National Conference. Las Vegas, Nevada.

Peruta, A., Rada, J. October 2016. Gender and race in Facebook coverage of the 2012 Olympics. Marketing Edge Direct/Interactive Research Summit. , California.

Shields, A., Peruta, A. September 2016. Social media and the university decision. Do prospective students really care? Marketing Management Association Fall Educators’ Conference. Providence, Rhode Island.

Shields, A., Peruta, A. October 2015. Does social media matter? How prospective and current students use social media to connect with schools.

Peruta.com personal website interface Marketing Edge Direct/Interactive Research Summit. , Massachusetts.

Peruta, A., Helm, C. September 2015. University Facebook pages: Engaging the alumni community in the digital era. Marketing Management Association Fall Educators’ Conference. San Juan, Puerto Rico. Peruta, A. August 2015. Tweet this: Two weeks on the social media frontlines. Association for Education in Journalism & Mass Communication National Conference. , California.

Peruta, A. July 2015. Gender disparities in social media coverage of the 2012 Olympics. Social Media & Society 2015 International Conference. Toronto, Canada.

Peruta, A., Helm, C., Benson, J. May 2015. Engaging university alumni through social media: Strategies for creating community. International Conference on Communication, Media, Technology and Design. Sharjah, United Arab Emirates.

Peruta, A., Shields, A. October 2014. From likes to admissions: The role of Facebook in the college decision making process. Marketing Edge Direct/ Interactive Research Summit. San Diego, California.

Peruta, A., Morris, M., Moore, K. August 2014. Collaboration and technology: Creating a traditions challenge program for the 21st Century. Council for Advancement and Support of Education ASAP National Conference. Saint Louis, Missouri.

Peruta, A. August 2014. Do more with more: Connecting staff, faculty and students for new possibilities. Council for Advancement and Support of Education ASAP National Conference. Saint Louis, Missouri.

Peruta, A., Ryan, W. February 2014. Social media and the transformation of brand communication in #higher #education. International Conference on Technology, Knowledge and Society. Madrid, .

Masiclat, S., Peruta, A. February 2014. Brands are global, users are local: Unanticipated difficulties in internationalizing user experience. International Conference on Technology, Knowledge and Society. Madrid, Spain.

Ryan, W., Peruta, A. October 2013. Social media and the transformation of brand communication. Academic MindTrek International Conference. Tampere, Finland.

Powers, J., Peruta, A. August 2013. Look who’s talking to our kids: Representations of race and gender in TV commercials on Nickelodeon. Minorities and Communication Division of the Association for Education in Journalism & Mass Communication national conference. Washington, DC.

Peruta, A., Ryan, W., & Englesman, R. January 2013. Social media branding strategies for higher education: Comparing Facebook pages and websites. International Conference on Technology, Knowledge and Society. , Canada.

Peruta, A., Powers, J. April 2012. More than a game: Advergaming and the online marketing of unhealthy food to children. Interactive Media and Emerging Technologies Division of the Broadcast Education Association National Conference. Las Vegas, NV.

Powers, J., Peruta, A. April 2012. The stuff we sell to our kids: A content analysis of TV commercials aimed toward children. Interactive Media and Emerging Technologies Division of the Broadcast Education Association National Conference. Las Vegas, NV. Peruta, A., Ryan, W., & Acquavella, G. May 2012. Organizational approaches to social media branding: Comparing brand Facebook pages and websites. International Conference on Communication, Media, Technology and Design. Istanbul, Turkey.

Peruta, A., Hamula, S., & Gayeski, D. March 12, 2011. The complex challenge of university branding: Where’s the pedagogy? Thought Leaders in Brand Management. Lugano, Switzerland.

Articles and Publications - peer reviewed

Shields, A., Peruta, A. 2018. Social media and the university decision. Do prospective students really care? Journal of Marketing for Higher Education. doi: 10.1080/08841241.2018.1557778.

Peruta, A., Helm, C. (2018). University Facebook pages: Engaging the alumni community in the digital era. The Journal of Social Media in Society, 7(1), 123- 150.

Peruta, A., Shields, A. 2018. Marketing your university on social media: A content analysis of Facebook post types and formats. Journal of Marketing for Higher Education, 48(2), 1-17. doi: 10.1080/08841241.2018.1442896.

Peruta, A., Pierce, L. 2018. Building a university traditions programme for the 21st century. Journal of Education Advancement and Marketing, 2(4), 1-11.

Peruta, A., Powers, J. 2017. Look who’s talking to our kids: Representations of race and gender in TV commercials on Nickelodeon. The International Journal of Communication, 11(2017), 1133–1148.

Peruta, A., Shields, A. 2016. Social media in higher education: Understanding how colleges and universities use Facebook. Journal of Marketing for Higher Education, 27(1), 1-13. doi: 10.1080/08841241.2016.1212451.

Peruta, A., Hamula, S., & Gayeski, D. September 2015. The complex challenge of branding in high education: Where’s the pedagogy? Advertising & Society Review, 16(3).

Peruta, A., Ryan, W., & Acquavella, G. April 2014. Organizational approaches to brand identity on social media: Comparing brand Facebook pages and Websites. Journal of Digital & Social Media Marketing, 2(1), 91-102.

Ryan, W., Peruta, A. October 2013. Social media and the transformation of brand communication. Proceeding of the 17th International Academic MindTrek Conference. ACM New York, NY, USA.

Peruta, A., Ryan, W & Englesman, R. March 2013. Social Media Branding Strategies for higher education: Comparing Facebook pages and websites. International Journal of Technology, Knowledge and Society. 9(1), 11-23.

Book Chapters - peer reviewed

Peruta, A. (2017). Traditions Challenge. In Remenyi, D. (Eds.). (2017) Social Media in Practice Excellence Awards 2017: An Anthology of Case Histories. Reading, : Academic Conferences and Publishing International Limited. Book Chapters - not refereed

Peruta, A. & Charsky, D. (2011). Visual Design. In Hamula, S. & Komaromi, K (Eds.). (2011) Introduction to Strategic Communication. Hightstown, NJ: McGraw Hill Primis Online.

Invited Presentations

Peruta, A. August 17, 2017. How to Create Effective Sharable Content. Social Media Breakfast, Syracuse, NY.

Peruta, A. February 18, 2017. So, You Want to Start a Digital Student Engagement Program? Council for Advancement and Support of Education (CASE) Association of Student Advancement Programs (ASAP) District 2 Drive In Meeting, Ithaca, NY.

Peruta, A. August 5, 2015. Different is Better. Verizon Wireless NY B2B Mid- Year Conference, Canandaigua, NY.

Peruta, A. March 22, 2014. You Swam, Biked, and Ran How Far? Lessons the Ultraman Triathlon Taught Me About Life. TEDx Ithaca College, Ithaca, NY.

Peruta, A. March 23, 2011. 10 Things I Learned at Ultraman. Finger Lakes Running and Triathlon Company, Ithaca, NY.

Peruta, A. March 14, 2006. Search Engine Optimization Best Practices. Ithaca Marketing Group, Ithaca, NY.

Media Appearances

Guest, “Bridge Street Live,” WSYR, News Channel 9, Syracuse, NY, February 13, 2018, presenting apps for online dating.

Guest, “Bridge Street Live,” WSYR, News Channel 9, Syracuse, NY, July 4, 2017, presenting apps for your next summer road trip.

Guest, “Bridge Street Live,” WSYR, News Channel 9, Syracuse, NY, June 19, 2017, presenting 5 devices to make your home a smart home.

Guest, “Bridge Street Live,” WSYR, News Channel 9, Syracuse, NY, February 26, 2017, presenting connecting with the Oscars on social media.

Guest, “Bridge Street Live,” WSYR, News Channel 9, Syracuse, NY, February 23, 2017, presenting apps and websites for subscription box services.

Guest, “Bridge Street Live,” WSYR, News Channel 9, Syracuse, NY, October 25, 2016, presenting tips to start a digital detox.

Guest, “Bridge Street Live,” WSYR, News Channel 9, Syracuse, NY, September 29, 2016, presenting apps for back to school for parents.

Guest, “Bridge Street Live,” WSYR, News Channel 9, Syracuse, NY, June 14, 2016, presenting apps your dad will love. Guest, “Bridge Street Live,” WSYR, News Channel 9, Syracuse, NY, Apr. 5, 2016, presenting apps for investing and saving money.

Guest, “Bridge Street Live,” WSYR, News Channel 9, Syracuse, NY, Mar. 29, 2016, presenting apps that parents need to know about that their kids may use.

Guest, “Bridge Street Live,” WSYR, News Channel 9, Syracuse, NY, Feb. 23, 2016, presenting apps to keep you healthy this winter.

Guest, “Bridge Street Live,” WSYR, News Channel 9, Syracuse, NY, Jan. 20, 2016, presenting apps to help you keep your New Year’s resolution.

Guest, “Bridge Street Live,” WSYR, News Channel 9, Syracuse, NY, Aug. 17, 2015, presenting apps for back to school.

Guest, “Bridge Street Live,” WSYR, News Channel 9, Syracuse, NY, Apr. 21, 2015, presenting apps for earth day and sustainability.

Guest, “Bridge Street Live,” WSYR, News Channel 9, Syracuse, NY, Mar. 23, 2015, presenting websites and apps for planning travel.

Guest, “Bridge Street Live,” WSYR, News Channel 9, Syracuse, NY, Jan. 27, 2015, presenting the Yank personal safety app.

Awards, Honors, & Grants 2018 Meredith Professors Teaching Recognition Award This award for non-tenured faculty members recognizes excellence in teaching and encourages a culture of collegial mentoring among faculty members. Winners are awarded $3,000 for professional development.

2018 Excellence in Graduate Education Faculty Recognition Award The Excellence in Graduate Education Faculty Recognition Award honors faculty whose advocacy on behalf of graduate students and commitment to superior graduate teaching and mentoring have had a significant positive impact on graduate education at Syracuse University.

2017 Social Media in Practice Excellence Awards Awarded 1st place in the Social Media in Practice Excellence Awards 2017 at the European Conference on Social Media (ECSM).

2017 AEJMC Best of the Web/Digital Competition Awarded 2nd place in the Faculty Best of the Web/Digital Competition for the Traditions Challenge Mobile App.

2017 Broadcast Education Association Festival of Media Arts Awarded a Best of Show in the Faculty Interactive Multimedia Competition for the Traditions Challenge Mobile App. Only 18 “Best of” awards were given out for over 1,450 entries.

2016 $5,000 NEAT Research Grant Awarded a grant given by the Grant Program for the National Educational Alumni Trust (NEAT) to support ongoing digital/social media research in higher education. 2015 Tableau Business Intellgience and Analytics Travel Grant Awarded a grant given by Tableau Software, Inc. to be used for conference travel in 2015.

2014 Entrerprenuer Magazine Top 100 Brilliant Ideas Recognized the Tilitor platform as a 2014 top 100 brilliant company (see creative work section for Tiltor information).

2014 AEJMC/Scripps Howard Foundation Social Media Externship Grant Awarded one of six grants given by the Association for Education in Journalism in Mass Communication to spend two weeks at a digital advertising agency to study the use of social media in advertising campaigns

2013, 2012 Buspreneur Selected to be one of 25 members of The StartupBus to concept, build and pitch a startup company to investors in a 72 hour time frame, all while on a bus. 2013 competition finalist.

2011 Advertising Education Foundation Visiting Professor Program Awarded a two-week fellowship for professors of advertising, marketing, communications and the liberal arts. The object is to expose professors to the day- to-day operations of an advertising agency, marketing or media company; and to provide a forum for the exchange of ideas between academia and industry.

2006 SIlver ADDY Second place awarded by the Syracuse Advertising Club for a One Click Grocery radio campaign.

2004 Winner - Ad Tech Award for Best Campaign Optimization The award was given for an interactive ING Direct online display ad campaign.

2004 Panasci Business Plan Competition Second place $10,000 cash prize awarded for the startup RateMyClass.com. Logo for 2nd place Panasci business plan startup 2003 Outstanding Adjunct Professor of the Year Recognized by the School of Information Studies at Syracuse University for outstanding performace in the classroom.

Professional Development Fall 2013, Fall 2011 Advertising Women of New York Annual Career Conference A two-day conference with workshops led by influential advertising executives from a variety of disciplines: Account Management, Media, Public Relations, Direct Marketing, Interactive Media, Sales & Creative.

Spring 2012 Summit Supporting Student Startups A two-day conference meant to bring together college and university program directors, faculty, and student entrepreneurs to learn from each other. Panels and presentations highlighted and discussed models of education, incubation, and funding for helping our students start businesses and nonprofit organizations. Spring 2011 Broadcast Education Association Research Boot Camp A one-day seminar that provided rudimentary training in research methodology for faculty who are expected to do research in order to earn tenure and promotion.

Selected Creative Work Traditions Challenge, traditionschallenge.com 6/2016 to present A mobile app and full integrated marketing communications campaign designed to increase student engagement on campus while creating identity with the school/university.

Yank App, yankalerts.com 3/2013 to 2016 A product of the StartupBus competition, Yank is a personal safety app for mobile devices. Simply yank the headphones out of the mobile device when in trouble, and the app sends text messages and emails to emergency contacts.

Skweegee, skweegee.com 7/2014 to present Traditions Challenge app interface. A custom-built web-based platform that assists academic researchers with collecting data from the Facebook application programming interface (API).

Advising For Me, advisingfor.me 4/2014 to present A platform that allows professors and academic advisors to easily schedule and hold advising times and office hours. Platform includes reminders, notes, and easy schedule building.

Tiltor, tiltor.com 1/2013 to 11/2015 Tiltor is a location-based group reward system used to affect the collective behavior of a crowd. Tiltor can incentivize portions of a crowd to favor one result. Recognized by Entrepreneur Magazine as a top 100 brilliant company for 2014.

Professional Experience 2006 - 2018 VP of Technology & Marketing, Gopher Grocery Inc, Minneapolis MN

Gopher Grocery is a grocery delivery company founded on the notion that grocery delivery does not have to be expensive. In addition to designing the website content management system, responsibilities include developing plans and initiatives that support the short term and long term marketing strategies to help the brand promise, vision and position.

5/2004 - 1/2010 Founder / VP of Technology, Custom Grocery Inc, Syracuse NY

Custom Grocery is a software company that provides solutions to entrepreneurs and small grocery store owners that wish to offer online grocery shopping services. In addition to being a co-founder, main tasks include designing the software platform, Website interface designs, marketing & advertising strategies, and back-end database management.

Gopher Grocery logo and website. 5/2004 - present Principal / Founder, Adam Peruta Design Company Inc, Syracuse NY

Adam Peruta Design Company is a design firm specializing in visual communications, offering the highest caliber of design services. Clients include Corporation, Wyeth, ING Direct, Creative Priority and Syracuse University. A snapshot of creative services includes corporate identity & branding, Website design and promotion, interactive marketing and advertising, and e-commerce development.

1/1998 - 5/2004 Art Director, Internet Consulting Services Inc, Syracuse NY

Designed, specified, and supervised numerous E-commerce based Web projects. Managed day to day office operations, coordinated with computer programmers and led a team of other designers to develop interactive website solutions. Project scopes included writing proposals, maintaining budgets and project schedules, concepting ideas, and designing Website layouts/graphics. Clients included Ericsson, Sony Music, and Syracuse University (SU Athletics, Carrier Dome, College of Law, School of Information Studies, Whitman School of Management, and Maxwell School of Citizenship).

Professional Memberships 2017, 2016, 2015, 2014 Association for Education in Journalism and Mass Communication

2014 Communications Association of the Southern Tier

2019, 2018, 2017, 2011 The Broadcast Education Association

Industry Service 2018, 2019 Broadcast Education Association Festival of Media Arts, Judge, Promotional category.

2016, 2017, 2018 Association for Education in Journalism & Mass Communication Social Media Externship Grant. Judge.

2016, 2017 Association for Education in Journalism & Mass Communication Creative Projects Competition, Visual Communication Division, Judge.

2016, 2017, 2018 Association for Education in Journalism & Mass Communication 2017 Logo Design Competition, Judge.

2015 Association for Education in Journalism & Mass Communication National Conference, Advertising Division, Reviewer.

2014 The Journal of Digital & Social Media Marketing, Associate Editor.

2013 The International Journal of Technology, Knowledge and Society, Associate Editor. 2011 Communications Association of the Southern Tier Genesis Design Awards, Judge.

Community Service 2010-2016 Du the Lakes Duathlon, Co-Founder & Co-Race Director, Syracuse, NY Raised over $27,000 for local charities including: Two Smiles One Hope (which raises money and awareness for Duchene Muscular Dystrophy), Upstate Golisano Children’s Hospital, and Habitat for Humanity. Created the brand identity, marketing assets for the organization, and served as co-race director.

2011 Green Lakes Endurance Runs, Race Director, Syracuse, NY The only ultra marathon in the Syracuse area. Raised over $4,000 for local charities.

2010-2011 Endure to Cure Primarily using social media, raised $2500 for Endure to Cure—a pediatric cancer organization that brings hope, inspiration and financial assistance to children in cancer treatment— while competing in both Ultraman Canada and the Ultraman World Championships. The Ultraman is an ultra distance triathlon consisting of a 6.2 mile swim, a 260 mile bike and 52.4 mile double marathon.

Du the Lakes Duathlon logo design 2010-2017 Aids Community Resources, Holiday Angel, Syracuse, NY Donated anonymous gifts to Aids Community Resources clients.

2007 Aids Community Resources, Ride for Life, Syracuse, NY Raised $3,000 for the Aids Community Resources while biking 560 miles from Niagara Falls, NY to .