UNDERGRADUATE SCHOLARSHIPS

BEING DIFFERENT MAKES THE DIFFERENCE

BRIEFING

Instructions IED MILANO We suggest you to prepare two sheets: • one sheet containing images telling suggestions, emotions, examples and a brief written tale of which Briefing you intend to design • one sheet containing drafts, , stories Courses and images evoking project’s idea. It is possible to (Italian and English) describe the project also using pictures, videos and (Italian and English) other forms of expression.

Project topic IED Design Milano Product Design Interior Design Briefing Choose one of the following topics and develop option a) or b) according to your own area of interest . Courses Jewelry Design (English) TOPIC 1 – “Design Beyond Borders” – Shoes and Accessories (Italian and English) Option a) Design a classroom, with desks, chairs and didactic Fashion Marketing (Italian) instruments for children living in a disadvantaged situation Fashion Marketing and Communication (English) in a world country of your choice. Fashion Stylist and Communication (Italian) Option b) Design a recreation ground built with simple Fashion Stylist (English) and recycled materials (tires, plastic bottles, wood, etc.) for children living in a disadvantaged situation in a world Project topic IED Moda Milano country of your choice. Jewelry Design Gender fluidity has always been a peculiarity of fashion, with male clothes entered into the female closet and the other TOPIC 2 – “Beyond Borders physically or with your mind way round. Jewelry, instead, is usually a lot different and to discover the Other” forced into historical precepts. The work consists in interpreting the issue expressing your Option a) Design objects for a long, adventurous trip Beyond opinion about it, while trying to go beyond this border. Borders, in order to discover people: a backpack, a tent, a Design a Jewel: present a concept, an inspiration moodboard torch, a canoe, a notebook a raincoat. and freehand drafts. Option b) Design a place that allows to travel Beyond Borders without moving: a location, an armchair, a lamp, a Fashion Design hammock that helps people dreaming to travel around the Creating a clothes means designing a body: female, male, world and among people. androgynous. Across centuries, our society has constantly shown formal concerns about gender differences and several stereotypes have consolidated, that, until today, hardly

01 fashion was able to overcome without impacting common taste for a long time. your opinion, was able to go Beyond Borders thanks to its At the same time, however, the contemporary western communication, being a step forward the others to catch society has open its doors to fresh cultural contaminations: consumers’ attention. as one of the most interesting phenomenon, Japanese fashion introduced a new way to conceive the relationship Advertising Communication between body and textile, redefining the old traditions and making of the body itself a more complex and articulated After choosing the brand, you are asked to explain in a brief entity than it was in the past. text the reasons behind your choice. Design a collection of clothes (man, woman, unisex) able Once the text is ready, you will have to: to redefine, according to your opinion, the relationship • design an event or between female and male stereotypes in fashion: final • write a short story or presentation must include an introductory text (about 500 • design an advertising campaign words), an inspiration moodboard, 5/6 freehand coloured focused on the brand you picked, presenting a creative idea sketches. that preserves the concept of Beyond-Borders. There are no restrictions concerning presentation modalities Fashion Marketing of the presentations, that you could realize with the software Fashion Marketing and Communication you feel more familiar with (Word, PowerPoint, Photoshop, According to the fashion historian Elizabeth Wilson, fashion Keynote, etc.). You have the possibility to choose the is obsessed by gender, of which incessantly tries to define instrument you consider more suitable and… impress us, and redefine borders. going beyond borders yourself! Imaginary furniture marking the ground of each shop or department store: women’s and men’s collections. Choose a fashion brand (for women or men only) and, after Visual Arts Briefing having analysed it, write a text of at least 500 words inclu- ding the following information: Courses • current brand identity; CG (Italian) • positioning; (Italian and English) • possible development and redefinition of the brand, (Italian and English) extending its target towards a new gender identity; and Animation (Italian) • a creative idea for its communication that meets new (Italian) media’s logic and needs. (Italian) You can present and support your idea by using iconographic Video Design (Italian) materials (photos and videos). Project topic IED Arti Visive Milano Fashion Stylist BEYOND BORDERS Fashion Stylist and Communication Inclusion, alienation, inside or outside, walls or bridges, The “gender-free” phenomenon shows us a third way, a mo- sharing and diversity. Each difference is a value. We hear a lot vement zone in which everybody can experiment, recovering about globalization but everywhere are built up walls, new clothes that become choices to harmonize one among the borders are traced in order to exclude, where connecting others. bridges would be needed instead. They are not clothes that make a man less masculine or the The borders that we cross everyday are geographic, social, woman less feminine, but new possibilities, faraway from emotional: the hardest to overstep are the ones inside us and basic and unisex and also from the classic targets and the correspond to the different life phases. Rites of passage from season trends. childhood to adolescence or from adolescence to adulthood You are asked to realise a project that includes a concept, an are recurring themes in art, literature, music. Since forever inspirational moodboard sheet and 5 photos. they tell stories about men and women with their limits and the strength they are able to find to overcome them. Barbablu leaves the key recommending not to open that Communication Briefing door, Little Red Riding Hood walks through the forbidden pathway, Pinocchio does everything he shouldn’t, Alice Courses crosses the mirror to enter the Wonderland. A love, a Advertising Communication (Italian) prohibition, a challenge, a long trip, the possible scenarios Communication Design (Italian) are many and different. Look around, look inside you and choose the language to tell us about “your border”. Project topic IED Comunicazione Milano Beyond-Border CG Animation The biggest challenge for Communication is being able to “Once upon a time, in a galaxy far far away…” Dare and use read the signs of its time, catching and transforming them all your creativity to tell us how do you would land, with an into a useful instrument, in order to give a clear and under- image, a picture, a video or an installation. standable message to its peers. We demand you to identify the brand that, according to

02 Photography Look around and tell us about real and invisible walls that surround you. In doing this, don’t be trapped by the walls of chlicés. Dare wisely in order to express the power of your free thoughts. Use images to create an effective story. Or match photography diptychs or triptychs to build symbolic compositions. Or use a fine postproduction to cross reality. Alternatively build parallels amongst images and suggestions.

Graphic Design Go “over the rainbow” transforming an ordinary event/fact in an extraordinary one and communicate it by a manifesto.

Illustration and Animation Tell us about your passage “beyond the mirror” through an illustration, a comic, a collage or an animation.

Interaction Design At the borders of reality. Nowadays, digital technology apparently allows us to cross every border. Have you got an idea for your own border, how to cross it with the help of an app, an interface or a project in augmented reality? Tell us your idea into a sheet.

Sound Design Ziggy Stardust comes down the bringing new sounds. Which are your beyond borders sounds? Elaborate a sound editing, maximum length 2 minutes, and attach a document explaining the project, both describing your conceptual choices and describing the techniques you have used.

Video Design Look beyond your border: what do you see beyond your home window, beyond your car window? Which are the real borders and the invisible ones that you have to cross? Choose a category, fiction or documentary, or mix up different categories playing with audio and video in a tale of maximum 3 minutes.

03 IED ROMA Visual Arts Briefing

Courses Design Briefing CG Animation (Italian) Advertising Communication (Italian) Courses Photography (Italian) Product Design (Italian) Graphic Design - Motion Graphic (Italian) Interior Design (Italian and English) Illustration and Animation (Italian) Interaction Design (Italian) Project topic IED Design Roma Sound Design (Italian) Product Design Video Design and (Italian) Contemporary people live a dimension made of constant nomadism, in which borders are worth only if constantly Project topic IED Arti Visive – Cinema & New Media crossed. Roma A nomadism involving media, jobs, everyday habits, life Between physical and digital. Between reality and fiction. prospect, that changes through times. Between people and digital creatures. Between real Imagine a product that could help people in their short or worlds and virtual realities. A border is an idea challenging long range transfers, both physical and virtual, a useful itself. A personal way to face collective consciousness of object for new lifestyles. movies, animation, videogames, TV, music and interactive Feel free to express yourself using images, collages, videos, performances. Go beyond a border. Illustrating it through models, or whatever expressive instrument you consider emotions. Sharing it with your friends. Transforming it into useful to give your idea of borders. an idea for the future, or a way to create a better society. of borders for entertainment, communication, new Interior Design media, this challenge is made for you. Today, always more often people live where they work and work where they live. We do shopping at the railway CG Animation station and we see an exhibition while we are eating at the The idea for a short film, a videogame, a . An restaurant. imaginary creature, a 3D object, a non-existing world or a Fruition of internal space is built up by matching borders and world crosses the borders between reality and imagination. functions. How do you imagine future space? Among which Tell us your idea with a sequence of images, drafts of borders would you like to live a new experience? creatures and locations you created using whatever Feel free to express yourself using images, collages, videos, instrument or technique. models, or whatever expressive instrument you consider useful to give your idea of borders. Interaction Design The idea for an app or a game, for a webseries or a project for social networks, an interactive interface or a virtual reality Fashion Briefing experience. Tell us your project with a sequence of images, drafts of creatures and locations you created using whatever Courses instrument or technique. Jewelry Design (Italian) Fashion Design (Italian and English) Sound Design Fashion Stylist and Editor (Italian) A sound landscape, a music track, a mix that crosses the borders between categories, inspirations and music Project topic IED Moda Roma atmospheres. Those you love more and in which you count Jewelry Design to challenge your expressive borders, in order to be listened. Create a jewel using illustrations or images research, ranging among the borders existing between the several borders Video Design and Filmmaking between art and nature. From a reportage done with a smartphone to a short video, a short documentary or a definition product you made by Fashion Design yourself. Create a sequence in motion, a short editing, a Elaborate 3 outfits that describe our feeling of borders. Get music clip or a format of your choice: storytelling through inspired by real, imaginary and spiritual places. images has no borders. Add to the mini project an inspirational moodboard made of images and color folder. Project topic IED Arti Visive Roma Border. Real or imaginary line. A deep rut digged into space Fashion Stylist and Editor that marks a separation line, a distance, a limit, but also an Create a photo shooting project that speaks about borders, ideal straight line supposing a before and an after. using collage technique, research of general images and World’s boundaries, but also mind’s borders. Borders exist to ideas for colors. be crossed. Our look is beyond borders. Candidates have to develop a project identifying a place, a culture, an event, a border to analyse, tell and reinterpret for

04 their own point of view.

Photography Tell with a minimum of 8 and a maximum of 15 pictures the concept of “border”.

Graphic Design - Motion Graphic Option a) interpret the topic of “border” by using shapes, colors, letters, ideas, etc. Option b) interpret the topic of “border” through 4 hypotetical novels: think at the title, the cover and the format.

Illustration and Animation Tell us the concept of “border” with a minimum of 4 sheets.

Advertising Communication What does it mean to respect limits, don’t cross the borders? The best ideas and strategies are often generated by very tight limits and by crossing them, entering into different worlds. At the borders of words, meanings and images there is always a new world born together with new opportunities. Which ideas can raise at the borders with other creative worlds? Which new communication idea can generate the contact with design, digital world, art, fashion, science and technology? Imagine a new product generated by the encounter between two worlds and try to tell and to communicate it on the web. What is it? What is its story? Which innovation does it bring to market? How can people get involved? Which need do it satisfy?

05 Photography IED TORINO Think about the concept of “border”. Develop the topic through 4 representatives images. Design Briefing Graphic Design Courses Design the logo for a travel bus line between Mexico and Product Design (Italian) United States. Interior Design(Italian) Transportation Design (Italian and English) Advertising Communication “Without borders!” Project topic IED Design Torino In a regulatory scenery that will be probably characterized by Product Design the international roaming abolition – that service allowing How is it possible to cross borders? Design an object that mobile users to connect to each other using eventually a net crosses borders and brings people together instead of belonging to a company, which is not the one providing their dividing them. service, by paying a certain amount to this second company – design a communication strategy for a telephone company Interior Design and promote the possibility to chat with the mobile phone, Design a space as an expression of border between interior from and to foreign countries, without paying an extra price. and exterior world.

Transportation Design The off road: design the car with no borders.

Fashion Briefing

Courses Jewelry and Accessories Design (Italian) Fashion Design (Italian)

Project topic IED Moda Torino Jewelry and Accessories Design Design a jewel or an accessory that overcomes gender borders (male-female) and find inspiration from different worlds usually considered far away one from the other (ex. East-West, sport-evening etc.)

Fashion Design A 24 h outfit: design an article of clothing that crosses the border between day and night.

Visual Arts Briefing

Courses Illustration (Italian) Photography (Italian) Graphic Design (Italian) Advertising Communication (Italian)

Project topic IED Arti Visive Torino Illustration Create a sequence of 3 images developing the concept of BORDER in its possible variations (ex. landscape, conflict, meeting, contamination, or limit). Illustration must be thought to be used as possible magazine covers. Images can be realised by using whatever hand, digital, or mixed technique, in vertical A4 size, .pdf or .jpeg files (max. 2 MB each). Illustration must be connected to a text presenting the idea (max 250 types for each of the 3 proposals, spaces included). You also have to describe the target and the kind of magazine you would like to address to (culture, economy, fashion, or lifestyle). 06 Media Design IED VENEZIA To the boundaries of the known world: while transferring your ideas to a sheet, an app, or an interface, imagine a Courses project in augmented reality or a website that could support Interior Design (Italian) interstellar clones of this new world. Modellista (Professional Training Program - 2 years) (Italian) Graphics (Professional Training Program - 2 years) (Italian) Media Design (Italian)

Project topic IED Venezia Year 2217, world population has exceeded the 10 billion of inhabitants and the earth has reached its tolerance limit. Natural resources lack: desertification on one side and glaciers melting on the other generated a desperate climatic situation in many parts of the planet. World governments, bond by the necessity of saving people, started a plan of interstellar colonization. Right 200 years before, at the beginning of 2017, scientists announced that 7 planets similar to earth have been identified in the system of the star called Trappist-1. Of these seven, three presented the characteristics necessary for hosting water in the liquid state, and so life. In 2100 United Nations Council presented to the entire world the “three Arkships” project, three space shuttles that will undertake a colonization trip of about 40 light years to discover new worlds. Now we need you and your ability to go beyond borders of what is known, in order to design what could be necessary for this trip and science-fiction project of interstellar colonization.

Project topic IED Design Venezia Interior Design Imagine a residential housing for the new planet, prefabricated, easy to transport and to assemble that could host, in a small place, a three-people family – two adults and a child.

Project topic IED Moda Venezia Modellista – Professional Training Program Design a multipurpose and unisex article of clothing for the clones of the new world. During the design process and the choice of materials, you have to keep in mind that in the new world average temperature is 40°-45° C, and the clothes should be suitable both for working and entertainment moments.

Project topic IED Arti Visive Venezia Grafica – Professional Training Program Project the flag of the new state that will be established on the planet, imaging which characteristics could it present and trying to summarise them in the graphic definition of the flag.

07 through a video, a slide show, a collage, an illustrated IED CAGLIARI storyboard, etc.)

Design Briefing

Courses Interior Design (Italian) Product Design (Italian)

Project topic IED Design Cagliari Interior Design Interior space project moves amongst the borders of different disciplines: , interior design, decoration, technology. From which of these area starting the project comes more natural to you? Towards which area, amongst the ones listed, should a contemporary Interior Design Project be oriented? Present the idea for a project in you preferred way (with an illustration, a model, a photomontage, etc.) adding to it a brief description, able to represent your point of view concerning interior design.

Product Design Borders are possibilities. Explore borders between traditional handicraft and new technologies. Identify a meaningful handicraft product, local or beyond the borders of your territory, and reinterpret it within a creative and innovative project coherent with contemporary world, by using illustration, models, descriptions of all could help you in expressing your idea.

Fashion Briefing

Courses Fashion Design (Italian)

Project topic IED Moda Cagliari Fashion Design Beyond the blue line border. The sea and its horizon line as separation, as starting point of a new beginning. Imagine to bring with you something of your universe in your trip beyond this “line”, and transform it in an article of clothing or an accessory by using the instruments you prefer (illustration, a textile, etc.), that you will explain once arrived on the other side. The blue line must be the main aesthetical or functional character. Visual Arts Briefing

Courses Visual Arts and Multimedia (Italian)

Project topic IED Arti Visive Cagliari Visual Arts and Multimedia The border between digital and analogical world. Which mutations did it created in the relationships between people and our habits, in our daily actions and their rapidity or in the way we plan them? Think on how these changes impacted our society and represent them with the instruments you prefer (ex. 08 ACCADEMIA DI BELLE ARTI Restoration Briefing

ALDO GALLI - IED COMO Courses Contemporary Art Conservation (5 Years Master Degree) (Italian) Design Briefing Project topic IED Restauro Como Courses Contemporary Art Conservation Furniture Design (Italian) The border of matter. One of the biggest and most discussed issue about Project topic IED Design Como Contemporary Art Restoration concerns materials Furniture Design perishability. Try thinking to a hypothetical piece built Functionality and Aesthetics, two sides of the same coin. with a perishable material (ex. food, organic materials Where one stops and the other starts. In a lamp, a bottle such as plants) and design a conservation system of the screw, a stool, in whatever design object they are two object. You can represent your idea using images, sketches, essential characteristics. illustrations, pictures, or infographics. Describe with your Realise an object that could include both aesthetics and own words the functioning of your system in a maximum functionality in a well-balanced way. You can represent your one page Word page. idea by using the technique you prefer, sketch, illustration and digital elaboration. You can also create a real three- dimensional model and that take a picture of it.

Fashion Briefing

Courses Fashion and (Italian)

Project topic IED Moda Como Fashion and Textile Design The fine line between man and fashion. This trend is around since a while, but today more than ever it needs a global recognition on fashion catwalks. Once it was called “unisex” style, today we call it “no gender” or “genderless”. Design a piece of clothing or an accessory that could be wear without gender distinctions. You can do it by designing, cutting and pasting together materials or textile samples. Describe with your own words in a maximum one Word page the characteristics of your Fashion Design line and your project.

Visual Arts Briefing

Courses School of Contemporary Arts (Italian)

Project topic IED Arti Visive Como School of Contemporary Arts Arts Vs Advertisements, a challenge still open! Which is the limit between art and promotional message? A lot of advertisements quote art and in the meantime we find a lot of references to advertisements in many artistic productions. Realise your artistic project containing a hidden product placement (quote a product of your choice). Represent it with a graphic, a picture, an illustration, a three- dimensional image, a painting, or a video. Describe in your own words the characteristics of your project, in a maximum one Word page. 09 - Professional Training Program IED FIRENZE Starting from the premise that internet has no physical borders, describe an e-commerce idea, an app or a simple website that involves consumers by tele-transportation or a Design Briefing hologram, allowing them to cross space-time borders.

Courses Interior Design (Italian) Interior and Furniture Design (English)

Project topic IED Design Firenze Interior and Furniture Design Taking inspiration from the famous movie Dogville by Lars Von Trier, design and realise (with the technique you prefer, collage, freehand illustration, graphic design) a piece of furniture for a house with no walls (ex. a lamp that reaches all rooms with its illumination, a bunk sofa, a barbeque kitchen). Interior Design The sky in a room. Imagine and design a room immersed in nature, where walls and colors match together with the surrounding environment.

Fashion Briefing

Courses Fashion Design (Italian) Fashion Stylist and Communication (English)

Project topic IED Moda Firenze Fashion Design Abolishing the borders of paper patterns imagine and design a piece of clothing or an accessory that goes beyond its specific functionality (ex. a bum bag that becomes a raincoat, a backpack that becomes a shelter, a piece of clothing to live in).

Fashion Stylist and Communication Abolishing the basic rules of haute couture fashion, realise a photo shooting able to go beyond. The borders picture’s borders exclude everything that is around: try to exit the conventional and let the backstage in, without forgetting the main objective of pointing out clothes and accessories.

Visual Arts Briefing

Courses Advertising Communication (Italian) Web Design (Professional Training Program - 2 years) (Italian)

Project topic IED Arti Visive Firenze Advertising Communication Starting from an ideal planet earth without geographic borders, imagine and create a campaign for environmental sensitisation of global warming able to involve all the ele- ments (rivers, people, lands, animals, cities). Using the most suitable technique realise an image and a claim. Choose one or more instrument of communication (social networks, printed paper, tv, city manifestos). 10 Project topic IED Moda Madrid IED SPANISH LOCATIONS Diseño de Moda Creating a clothes means designing a body: female, male, androgynous. Across centuries, our society has constantly shown formal concerns about gender differences and several IED MADRID stereotypes have consolidated, that, until today, hardly fashion was able to overcome without impacting common taste for a long time. Design Briefing At the same time, however, the contemporary western society has open its doors to fresh cultural contaminations: as Courses one of the most interesting phenomenon, Japanese fashion Diseño de Interiores (Spanish) introduced a new way to conceive the relationship between Diseño de Producto (Spanish) body and textile, redefining the old traditions and making of the body itself a more complex and articulated entity than it Project topic IED Design Madrid was in the past. Diseño de Interiores Design a collection of clothes (man, woman, unisex) able to Diseño de Producto redefine, according to your opinion, the relationship between Choose one of the following topics and develop option a) or female and male stereotypes in fashion: final presentation b) according to your own area of interest must include an introductory text (about 500 words), an inspiration moodboard, 5/6 freehand coloured sketches.

TOPIC 1 – “Design Beyond Borders” Comunicación, Estilismo y Imagen Moda Option a) Design a classroom, with desks, chairs and didactic The “gender-free” phenomenon shows us a third way, a instruments for children living in a disadvantaged situation movement zone in which everybody can experiment, in a world country of your choice. recovering clothes that become choices to harmonize one among the others. Option b) Design a recreation ground built with simple and They are not clothes that make a man less masculine or the recycled materials (tires, plastic bottles, wood, etc.) for chil- woman less feminine, but new possibilities, faraway from dren living in a disadvantaged situation in a world country basic and unisex and also from the classic targets and the of your choice. season trends. You are asked to realise a project that includes a concept, an inspirational moodboard sheet and 5 photos. TOPIC 2 – “Beyond Borders physically or with your mind to discover the Other” Visual Arts Briefing Option a) Design objects for a long, adventurous trip Beyond Borders, in order to discover people: a backpack, a tent, a Courses torch, a canoe, a notebook a raincoat. Diseño Gráfico (Spanish)

Option b) Design a place that allows to travel Beyond Project topic IED Arti Visive Madrid Borders without moving: a location, an armchair, a lamp, a Diseño Gráfico hammock that helps people dreaming to travel around the Go “over the rainbow” transforming an ordinary event/fact in world and among people. an extraordinary one and communicate it by a manifesto.

Instructions We suggest you to prepare two sheets • one sheet containing images telling suggestions, emotions, examples and a brief written tale of which you intend to design • one sheet containing drafts, illustrations, stories and images evoking project’s idea. It is possible to describe the project also using pictures, videos and other forms of expression.

Fashion Briefing

Courses Diseño de Moda (Spanish) Comunicación, Estilismo e Imagen Moda (Spanish)

11 Beyond-Border IED SPANISH LOCATIONS The biggest challenge for Communication is being able to read the signs of its time, catching and transforming them into a useful instrument, in order to give a clear and under- standable message to its peers. IED BARCELONA We demand you to identify the brand that, according to your opinion, was able to go Beyond Borders thanks to its communication, being a step forward the others to catch Design Briefing consumers’ attention.

Courses Diseño de Interiores (Spanish) After choosing the brand, you are asked to explain in a brief Product Design (English) text the reasons behind your choice. Transportation Design (English) Once the text is ready, you will have to: • design an event or Project topic IED Design Barcelona • write a short story or Interior Design • design an advertising campaign Product Design focused on the brand you picked, presenting a creative idea Choose one of the following topics and develop option a) or that preserves the concept of Beyond-Borders. b) according to your own area of interest. There are no restrictions concerning presentation modalities of the presentations, that you could realize with the software TOPIC 1 – “Design Beyond Borders” you feel more familiar with (Word, PowerPoint, Photoshop, Keynote, etc.). You have the possibility to choose the Option a) Design a classroom, with desks, chairs and didactic instrument you consider more suitable and… impress us, instruments for children living in a disadvantaged situation in a going beyond borders yourself! world country of your choice.

Option b) Design a recreation ground built with simple and Communication Briefing recycled materials (tires, plastic bottles, wood, etc.) for chil- dren living in a disadvantaged situation in a world country of Courses your choice. Business Design (English)

TOPIC 2 – “Beyond Borders physically or with your Project topic IED Comunicazione Barcelona mind to discover the Other” Business Design Beyond-Border Option a) Design objects for a long, adventurous trip Beyond The biggest challenge for Communication is being able to Borders, in order to discover people: a backpack, a tent, a read the signs of its time, catching and transforming them torch, a canoe, a notebook a raincoat. into a useful instrument, in order to give a clear and under- standable message to its peers. Option b) Design a place that allows to travel Beyond We demand you to identify the brand that, according to Borders without moving: a location, an armchair, a lamp, a your opinion, was able to go Beyond Borders thanks to its hammock that helps people dreaming to travel around the communication, being a step forward the others to catch world and among people. consumers’ attention.

Instructions After choosing the brand, you are asked to explain in a brief We suggest you to prepare two sheets text the reasons behind your choice. • one sheet containing images telling suggestions, Once the text is ready, you will have to: emotions, examples and a brief written tale of which • design an event or you intend to design • write a short story or • one sheet containing drafts, illustrations, stories • design an advertising campaign and images evoking project’s idea. It is possible to focused on the brand you picked, presenting a creative idea describe the project also using pictures, videos and that preserves the concept of Beyond-Borders. other forms of expression. There are no restrictions concerning presentation modalities of the presentations, that you could realize with the software Transportation Design you feel more familiar with (Word, PowerPoint, Photoshop, The off road: design the car with no borders. Keynote, etc.). You have the possibility to choose the instrument you consider more suitable and… impress us, Visual Arts Briefing going beyond borders yourself!

Courses Creative Advertising and Branding (English) Have you read the Regulation? Click here

Project topic IED Arti Visive Barcelona Creative Advertising and Branding 12