Jim Bazemore Perry’s Ocean Edge Resort George Karamitos Maui Nix
Manoj Bhoola Chair Elite H ospit alit y Larry Fornari Sean Belgrade DB Oceanfront, LLC International Speedway Corporation
Tom Blawn Vice Chair Consulting Services Blaine Lansberry Bahama House \BW Aku Tiki\ Steve Farley Stead Family Hotels El Caribe Resort & Conference Center
Chris Fagan Secretary/Treasurer Ramada Inn Speedway Richard Larkin Hilton Daytona Beach Michael Benedict Benedict Advertising Oceanfront Resort Daytona Beach Area CVB Board of Directors
Chair Jim O’Shaughnessy Hospitality Consulting Services
Vice Chair Secretary/Treasurer Chris Fagan Frank Molnar Ramada Inn Speedway The M Group
Bob Davis Larry Fornari Hotel & Lodging Association DB Oceanfront, LLC of Volusia County Budget Overview Halifax Area Advertisinggy Authority 3 Year Budget Recap
***
*** In addition to these revenue sources, revenue is received from partners for co-op advertising opportunities (I.e. Visitors Guide, Websites, Print Media) which is NOT part of CDT revenue or reserve funds. Halifax Area Advertising Authority IncorporatiACing Daytona Beach Area CVB 2010-2011 Budget Recap
*
* Includes revenue from partners participating in Co-op advertising opportunities (I.e. Visitors Guide, Websites and Print Media) which is NOT a request for funds from Volusia country budget dollars. Daytona Beach Area CVB Proposed FY 2010 -11 P ayroll E xpenses b y D epartment Payroll Budget of $1,184,460 = 22% of $5,382,225 Total Budget National Average = 37.3%
* Source: Destination Marketing Association International HAAA 2010-2011 Marketing Expense by Department Proposed Budget Total = $3,961,185 Halifax Area Advertising Authority Five Year CDT & Reserve History With % of change Year to Year Workshop May 17, 2010
What we heard from you:
• Develop New Stakeholder Relationships
• Leverage Resources: Both Financial and Human
• Expand Support for the Ocean Center
• Involve industry, businesses and citizens
• Cross-Pollinate Develop a Large r Cou ntyw ide View of Tourism
Work more closely as a countywide tourism team. The New CVB Tourism Leadership Volusia County, FL
Janet Kersey Renee Tallevast President & CEO Executive Director Halifax East Volusia West Volusia
Deborah Boyd Executive Director Southeast Volusia Homegrown Leadership = Life-long investment in our success Tourism Leadership Team Volusia County, FL
• Renee Tallevast • Rick Karl Executive Director Director West Volusia Tourism Bureau Aviation & Economic Resources • Deborah Boyd • Don Poor Executive Director Director Southeast Volusia Tourism Bureau Ocean Center • Janet Kersey • Phil Ehlinger Pid&CEOPresident & CEO Director Daytona Beach Area Convention and Economic Development Visitors Bureau • Bob Davis • Kevin Sweat Directorecto Pres iden t&CEOt & CEO Volusia County Beach Patrol Hotel & Lodging Association of Volusia County Volusia County Council & Staff, Ad Authorities, CVBs and the Industry - - Working to Develop Our Highest Tourism Potential. New Team Initiatives
* New Countywide Video by Deborah Boyd * DeliOiblllta Vacations Opportunity by Renee Tallevast * DBIA Air Service Group by Rick Karl * “Bri ng Y our M ee tings H ome” - Resident Program * Thanks 2 Yo u, Volu sia! - Resident Appreciation Program
Daytona Beach Area MktSMarket Segmen ts Leisure Travel Travel By Pros Quick Return Long Term Investment – 2/5 years • Beach Vacations • Meeting Planners • Family & Friends Get-away • Travel Agents/Operators • Special Occasion Travel • Professional Group Tours • MjMajor E vent tT Travel • PfProfess ional lTdG Trade Groups • Attractions (State-Regional-Nat’l-Int’l) • Golf • Professional Sports • Cultural/Historic Franchises • Great Outdoors Leisure Market Destination Advertising
Largest HAAA Allocation - Most lucrative market segment
Currently Highest Generator of Volusia County Bed Tax Collections With 100% of Lodging Partners Selling Leisure Travel Main Revenue Source – Small, Independent Lodgings
Marketing Allocation Destination Camppgaign$1,,,699,785 Production/Collaterals $ 455,000 Fulfillment $ 368,000 Research $ 73,200 Subtotal: $2,595,985
* CVB Industry Survey 7/10 Destination Advertising Personnel Cost $ 236,098 Total Destination Allocation $2,832,083
IfInforma tion Serv ices Advertising Jennifer Kies, Manager Nikki Malloy Advertising Manager * Database Management * Visitor Response * Oversee all CVB Advertising Publishing Efforts * Available Lodging Listings for Profile Events * Coordinate Industry Co-op Initiatives * Industry Needs * Direct Department Budget Oversight
Mail Center Professional Contract Team 955 Orange Ave. * Doe Anderson, Advertising Agency of Record Jenny Parke r, Manage r * Kayyy,g Galloway, Media & Design Consultant * Dave Warren, Sandpiper Graphics - Art * Oversee all Mail Center Operations * Evelyn Fine, Mid-Florida Marketing & Research * Shipping – Mailing - Inventory * Direct Department Budget Oversight Advertising Advisory Committee
Chair: Gary Brown Sun Viking Lodge
Members: Angela Cameron (Hilton Daytona Beach Oceanfront Resort), Frank Molnar (The M Group), Tony Welch (Tony Welch Marketing), Larry Fornari (Fornari Consulting), Libby Gallant (h(Daytona Beach Resort & Conf f)erence Center), Sharon Norris (Perry’s Ocean-Ed)dge Resort), Stanley Obrochta (Atlantic Ocean Palm Inn), Chris Fagan (Ramada Inn Speedway), Susan Keaveney (The Shores Resort & Spa), Blaine Lansberry (Bahama House), Julie Giese (Daytona International Speedway).
MtiMeetings: Bi-MhlMonthly In-depth Review of Plan Details/Measures Trend Match Enhancements Recommendations
Attended By: Industry Members Citizens Local Agencies Elected Officials Interested Groups Destination Advertisinggpg Campaign
Fully-Integrated Media Plan Utilizing:
• TlTelevi iision – PiPrint - Internet - PiPromotions - PbliRlPublic Relati ons Target Markets: Target Segments: •Florid a - SthtUSSoutheast US – NtiNational – •FilFamily – couples – Canada - UK •Boomers - Seniors Television Continues to be the prime driver of consumer interest .
2010 D ayt ona B each ad s:
• Raninover60TVmarketsRan in over 60 TV markets
• On nearly 30 networks
• In 14 states
• An d a t ot al of 11 ,794 spot s
Networks: Travel Channel A&E History Family AiAnimal lPl Planet T urner O xygen F ox S port s Destination Advertising Traditional Media Print Magazines Media
123 print ads in 50 publications generating 55 million impressions in the U.S. and Canada.
Publications Include: * Ladies Home Journal * People Magazine * AAA Going Places *Oprah Magazine *Readers Digest *AARP Magazine *Parents Magazine *Southern Living *Atlanta Magazine *Good Housekeeping *Travel 50 +Beyond *Better Homes & Gardens *W’DWomen’s Day *VtiVacations Destination Advertising Newspaper NY Daily News USA Today/USA Today Weekend Atlanta Journal Constitution Orlando Sentinel Atlanta Neighborhood News Hometown News Lakeland Ledger Ocala Star Banner The Villages Daily Sun Newspaper Groups – National +More 155 publications nationwide
Generating over 33,262,004 impressions Destination Advertising Special Promotions
Specialized print programs: *Spring Newsletter 75,000 *Sun Saver Coupon Book 75,000 *Summer Newsletter 100,000 *Visitors Guide 225,000 *2nd Summer Newsletter 281,335 *Canadian Sand dollar 281,335 *Fall Newsletter 45,000 *Share The Heritage 10,000 *NEW OliOcean Inclusions TOT AL = 1, 092, 67 0 Destination Advertising Online Marketing Search – Online Advertising – E-News Search Engine Marketing Online Advertising Paid Search AJC.com ((g,Google, Yahoo ,g), Bing) DestinationTV.com Expedia.com Search Optimization GordonsGuide.com Kayak.com Lead Generation Orbitz.com TravelInformation.com OrlandoSentinel.com Travel Spike Network TravelAdNetwork.com Travelocity.com Email Marketing TripAdvisor.com Visit Florida E-newsletters Video Egg E-News CVB E-newsletters VirtualTourist.com Impressions: Special Event E-blasts VisitFlorida.com 42,371,000 * NEW Ocean Center Inclusions WeJustGotBack. com Destination Advertising Billboard
¾ I-95 south of S.R. 40 ¾ Orlando – Buena Vista, Orlando Lakes, Kissimmee ¾ Delivering 4,786,400 impressions Rack Service: Visitors Guides ¾ Statewide Racks via Visit Florida ¾ Delivering 1,000,000+ impressions Destination Advertising International Market Focus Canada
Print: CAA Magazine Canadian Geographic Travel Canadian Newspaper Toronto Star – Hamilton Spectator Kitchner Record – London Free Press – The Record Online: Dreamscapes GuestQuest RdiRadio: Chr is Ro bbins R adi o N ews Promotions: Canadian Sand Dollars
International Impressions 9,605,000 New Advertising Initiatives
Visitors Guide 9 Ocean Center Advertising 9 Lovin’ it Like the Locals Do – Photos 9 Local Guest Feature Writers 9 QR Co des 9 Expanded Trails/Nature Sections Print/Electronic Newsletters 9 OCtEt&MtiOcean Center Events & Meetings 9 Fly DBIA Messaging 9 Natural Assets Promotions (Countywide) 9 Fall Festival Season 2.0 National Retail Partnerships 9 QR Code Promotions 9 Cinema Media Technology Services Department Budget Programs $181,000 Personnel $79,477 Total Technology 2010/2011 Budget = $260 ,477 *Equipment not included
Professional Contract Team Nick Conte Director of Technology * Alternate Image * Doe Anderson * Z-Graph * Coordinate CVB website design and * JackRabbit Systems programs with departments Staff Support * Oversee CVB equipment * Courtney Hewlett, Administrative Assistant needs/services Industry Support Scope of Work * Advertising + Internet Committee - 11 members * Support Online Advertising Campaign * Internet Technology Sub-Committee - 14 members * Develop New Technologies * Bi-MhlMkiMonthly Marketing and dThl Technology M Mieetings * MOliAiiiMeasure Online Activities Technology Sub-Committee
Chair: Angela Cameron Hilton Daytona Beach Oceanfront Resort
Members: Libby Gallant (Daytona Beach Resort & Conference Center), Frank Molnar (The M Group), Tony Welch (Tony Welch Marketing), Chris Fagan (Ramada Inn Speedway), Tom Delaney (Elite Hospitality) , Stanley Obrochta (Atlantic Ocean Palm Inn) , Bob Davis (Hotel & Lodging Association of Volusia County), Kerry Camisa (International Speedway Corporation), Gary Brown (Sun Viking Lodge), Peter Coleman (Perry’s Ocean Edge Resort)
Meetings: As Called In-depth Review of Plan Details/Measures Trend Match Enhancements Recommendations
Attended By: Industry Members Citizens Local Agencies Elected Officials Interested Groups Technology Main Destination Website www.dtdaytona beac h.com ¾ Generates an Average of 1.4M Unique Visitors Per Year ¾ 5,451 Pages of Information With 8,135 Links
Plan Enhancements: ¾New site Design ¾New Mobile site ¾New Text Messaging ¾New Improved Tracking Communication & Public Relations Department Budget $195,000 Communications/Public Relations $143,209 Personnel/Contracts Total Communications/Public Relations 2010/2011 Budget = $338,209
Professional Support LiCLori Camp bllBkbell Baker * Georgia Turner Group, Media Tours Director of Communications Support Staff Tangela Boyd, Sr. Media Relations Manager * Oversee all CVB Communications, Social * Networking, Public Relations and Crisis * Wanda Nelson, Communications Assistant Management IdIndus try Suppor t * Key Audiences: Media and social media outlets, * Advertising + Internet Committee – 11 member travel writers and bloggers, local community, andCVBd CVB emp loyees Communications/Public Relations
¾ Annually Generates $689,853 in Added Publicity Value ¾ Speaks from a Countywide Perspective ¾ Enhances Destination Image ¾ IflInfluences thCthe Conversa tion v ia All Media & Social Outlets ¾ Involves / Influences Community Tourism Perspectives ¾ NEW: “Bring Your Meetings Home” Promotion Tourism Events & Marketing Department Budget $245,000 Marketing $74,947 Personnel Total Tourism Events 2010/2011 = $319 ,947
Support Staff * Sharon Bernhard, Finance Assistant
Industry Support * Advertising + Internet Committee - 11 members (Presentation and Review of Proposals) On-Hold Position * Biketoberfest® Development Committee * Bike Week Task Force * Oversee all CVB Event Support Efforts * Coordinate Event Initiatives Market Segments * Attend/Meet with Event Groups/Industry Family, Art, Entertainment, Festivals, Sports Events, Car Events Tourism Events
Economic Development ¾ Potential for High-Dollar Impact Biket ob erf est® - $245M E conomi c I mpact ¾ Create Demand in Off-peak Time Periods
EtMktiSEvent Marketing Support : ¾ Wings & Waves ¾Let It Flyyg Flag Football ¾Daytona Half Marathon ¾Duramed Futures Tour ¾NCA/NDA Champi onshi ps ¾Daytona Beach International Festival ¾Daytona Beach International Poker Festival Biketoberfest® Development Committee
Chair: Tom Guest Chopper’s World
Members: Bob Davis (Hotel & Lodging Association of Volusia County), Virginia Brown (Beachside Resident/Chair Main Street Redevelopment), Chad Brunton (Courtyard by Marriott), Julie Dziak (Daytona International Sppy)eedway), Frank Heckman ((gBeachside Neighborhood Watch ), Pam Hobbs (Children’s Advocacy Center), Tom Blawn (HAAA Member), Turner Hymes (Second Avenue Merchants Association), Big John (WELE Talk Show Host), Kevin Kilian (Daytona Regional Chamber of Commerce), Carl Morrow (Carl’s Speed Shop), Melissa Penland (Iron Horse Saloon), Larry Stephens (New Visions Management), Will Rossmeyer (Destination Daytona). MtiMeeting: 3’s Annua lly In-depth Review of Plan Details/Measures Trend Match Enhancements Recommendations Atten de d By: IdIndust ry M emb ers Citizens Local Agencies Elected Officials IdGInterested Groups Golf Daytona Beach Department Budget $69,800 online marketing initiatives, collaterals $32,877 Personnel Total GDB Commitment 2010/2011 = $102,677
Staff/Contractors * Courtney Hewlett, Administrative Assistant
Industry Support * Bi-Monthly GDB Advisory Committee Meetings - A(S)iAlexandra (Sandy) Lucania 11 Members - Open to Public Director of Golf Daytona Beach
Market Segments * Oversee Consumer Golf Package Program * Individual and Group Golfers * Interface With Hotel and Golf Course Partners, Consumers and Online Marketing Support Golf Daytona Beach Committee
Chair: Tom Blawn Exit Beach Realty
Members: Gary Brown (Sun Viking Lodge), Steve Farley (Perry’s Ocean Edge Resort), Bradley Reising (Emerald Shores Hotel), John Cameron (Daytona Beach Golf Club), Mike Kardos (Day tona Beach hRe Resort t&C & Confe feerence eCete) Center), Shelley Bell (Ho liday I nn LPGA) , Angela Payne-Jelenic (Hampton Inn Ormond Beach), Kristen Robertson (LPGA International), Mike Yaz (Daytona Inn Beach Resort).
Meetings: Bi-MhlMonthly In-depth Review of Plan Details/measures Trend Match Enhancements Recommendations
Attended By: Industry Members Citizens Local Agencies ItInterest tdGed Groups Golf Daytona Beach
• GolfDaytonaBeach.com • Play Florida Golf participation • Tour operator interface Hospitality Services Department Budget $14,900 Marketing $115,425 Personnel Total Hospitality Services & Programs 2010/2011 = $130 ,325
Roxanne Olsen, Director of Hospitality Services Showcases Quality Small Properties 38 Small Lodgings in Program * Oversee all Membership and Visitor Services 400+ CVB Members * Develop Consumer Promotions * Implement Select Small Inns Program Halifax Happenings
Support Staff * 8 Part-time Staff –Visitor Information Centers * One Part-time Staff – Visit Florida Yulee Center Niche Markets
Depar tmen t Bu dge t $60, 000 Program Marketing Includes Website, Countywide Arts Map, Department Budget $10,500 National Inclusions. Program Marketing Includes Website, Industry Advertising, Network/membership With Film Florida, Governor’s Office of Film & Television, Miami/Orlando Cooperatives .
Showcase Countywide Cultural & Historic Sites
Showcase Locations/Services Countywide Encourage Expansion of Cultural Travel Encourage Film/digital/TV Projects Arts & Entertainment Committee
Chair: Gary Libby Vo l u s i a ECHO
Members: Jim O’Shaughnessy (CVB Board Chair), Wayne Atherholt (Museum of Arts & Sciences), Tamara Boreman (Daytona Beach Marriott & Residence Inn), Bob Dahlen (Cultural Council of Volusia County), Bob Davis (Hotel & Lodging Association of Volusia County) , Katie Dodd (Bahama House/Best Western Aku Tiki), Neil Harrington (Lillian Place), Suzanne Heddy (Ormond Beach Historical Society), Stephanie Mason-Teague (Cinematique of Daytona), Helen Riger (City of Daytona Beach Cultural Services Department).
MtiMeeting: Bi-MhlMonthly In-depth Review of Plan Details/Measures Trend Match Enhancements Recommendations
Attended By: Industry Members Citizens Local Agencies ItInterest tdGed Groups Travel by Pros
¾ Professional Side of Tourism Business ¾ Not Swayed by Advertising ¾ High Referral ¾ Smart/Research ¾ RtRate C onsci ous ¾ Require Qualified Destination Support ¾ Usually Tak e Longer to “Sell ” ¾ Lingo All Their Own Travel Industry Sales Department Budget $120,000 Trade Shows/Promotional Events & Trade marketing Support $51,516 Personnel Total Travel Industry Sales 2010/2011 = $171 ,516
Sales Staff * Courtney Hewlett, Administrative Assistant
Industry Support * TIS Advisory Committee - 14 Members * Bi-monthlyyg TIS Meetings Alexandra (Sandy) Lucania, * Membership/participation With International & Director of Travel Industry Sales Domestic Industry Organizations * Oversee Department Marketing & Sales Market Segments * Interfihildillface with International & domestic sellers Fly, Drive, Charter, Group, of travel (Receptive tour operators, wholesalers Motorcoach, and Foreign & tour operators, travel agents.) Individual Traveler Travel Industry Sales Committee
Chair: Rick Andino Extra Holidays by Wyndham
Members: Francis Purvey (The Shores Resort & Spa), Tom Delaney (Elite Hospitality), Lauren Lazenby (Marriott Daytona Beach), Deana Gammero (Bubba Gump at Ocean Walk Shoppes), Wilma Turner (Inner Circle Daytona Beach Management) , Sharon Norris (Perry’s Ocean Edge Resort), Michael Gignac (Hawaiian Inn), Lisa Shavatt (Daytona 500 Experience), Janice Griffin (Stead Family Hotels), Roni Engels (Roni’s Go & Do Shuttle Bus Tours).
Meeting: Bi-Monthly In-depth Review of Plan Details/Measures Trend Match Enhancements Recommendations
Attended By: Industry Members Citizens Local Agencies Interested Groups Travel Industry Sales • Tour Operators & Travel Agents • World wid e S elli ng • Specialty Travel for Groups • Trade Advertising and Direct Mail
• E-newsletters • Familiarization Tours * NEW: 2011 – Host Florida Huddle at the Ocean Center Meetings & Conventions OCtFdOcean Center Focused Department Budget $419,000 Marketing/Sales Missions $218, 358 Personnel Total M&C Sales /Commitment 2010/2011 = $637,358 Industry Support * M&C Advisory Committee - 14 members * Bi-MhlSlMiMonthly Sales Meetings * 30-40 Local Industry Professionals * Sales Meetings with Ocean Center Staff Marketing Efforts Sally Gardiner * 22 Tradeshows with Pre & Post Support Director of Convention Sales * 26 Trade Publications = 5M+ Impressions * Oversee all CVB Group Sales Efforts * Collaterals / Web / Video * Coordinate Ocean Center Initiatives * Site Visits / Fams * Local Meeting Professional Involvement Target Markets Sales Staff Government – Corporate - Reunions * Linda McMahon, Sales Manager Sports - Florida Associations * Tara Hamburger, Sports Sales Manger GtMtiGovernment Meetings - TllhTallahassee * Jennifer Kaniaris, Convention Sales & Citywide – Religious - National Associations Services Manager Meetings & Conventions Sales Committee
Chair: Karen Szemborski Hilton Daytona Beach Oceanfront Resort
Members: Lori Hunter (Ocean Center), Lisa Shavatt (Daytona 500 Experience), Kathy Masterson (Plaza Resort & Spa), Mary Hutchcraft (The Shores Resort & Spa), Pat Daly (Hampton Inn Speedway), Libby Gallant (Daytona Beach Resort & conference Center), Marisol Moreno (dibil)(Homewood Suites by Hilton), Patrick Sullivan (d(Ramada Inn Spee d)dway), Janice Griffin (Stead Family Hotels), Kristen Robertson (LPGA International), Patty Devine (Wyndham Ocean Walk Resort), Kathleen Shackelford (Sunset Harbor Yacht Club), Robin Camacho (El Caribe Resort & Conference Center). Meeting: Bi-Monthly In-depth Review of Plan Details/Measures Trend Match Enhancements Recommendations
Attended By: Industry Members ¾ Largest Committee Citizens Local Agencies ¾32 Hotels (17%) Elected Officials Interested Groups ¾Approximately 100 Sales Reps M&C Marketing Sales Highlights of Our Success High Impact Bookings: Room Economic Group Nights Impact NCA *Multi-Year / Ocean Center 6,070 $4.3 M Spirit Team *Multi-Year / Ocean Center 2,580 $5.4M Student Life *Multi-Year / Ocean Center 5,180 $4.3M BigSt uf * M ulti -Y/OCtYear / Ocean Center 2,200 $1. 8M Fire Rescue East * Multi-Year / Ocean Center 1,500 $1.8M Daytona Beach 100 Youth Volleyball * Multi-Year / Ocean Center 510 $540,000 Sports Turf Managers Association * Ocean Center 2,774 $1.5M Coastal Estuarine and Research Federation * Ocean Center 2,590 $1.3M Florida Huddle *Ocean Center / Sandy Lucania 870 $216,000 RPM Services *Multi-Year 650 $417,600 United Church of God 6,400 $2.8M Florida State Bowling Association 4,000 $1.9M Lead Generation: 07/08 08/09 09/10* Leads Definite 21 36 36 Leads Generated 123 181 169 * Through July 2010 M&C Marketing Sales 2010-2011 Initiatives
Trade Shows: Extensive Schedule - 22 Shows $74,525
TSAE – Tallahassee, FL N.C.FL MP Expo – Gainesville, FL Teams – Charlotte, NC NASC Sports Symposium, Greensboro, NC Rejuvenate – Louisville, KY Collaborate Marketplace – Huston, TX FL Encounter – Miami, FL Meeting Spots – Tallahassee, FL CF-SGMP – Tallahassee, FL CMCA – TBD IAEE – New Orleans, LA HCEA – Las Vegas, NV HB-ABC – New Orleans, LA Destination Showcase – Chicago, IL HB-ABC Tradeshow – Washington, DC FSAE – Miami, FL RMCS – Tampa, FL Connect Marketplace – TBD Destination Showcase – Washington, DC Chuck Cook – Tallahassee – Tallahassee, FL S. P. O. R. T. S Ins titut e – TBD Affordable Meetings – Washington, DC
•Pre-Post Delegate Promotion •On-Site Recognition (Booth / Giveaways) M&C Marketing & Sales 2010-2011 Initiatives
Person to Person Selling
¾ Sales Missions ¾ Conference Attendance ¾ Meeting Sponsorship ¾ Fams ¾ Site Inspections ¾ Client / Tradeshow Gifts ¾ Memberships ¾ D-3000 M&C Marketing Sales 2010-2011 Initiatives
Ocean Center Advertising $210,000
Associations Now Meeting Mentor Black Meetings & Tourism MPI FL Directory Connect Meetings South Convene MPI Global Convention Forum MPI Directory Convention South MPI One + Corporate Incentive & Travel Plan Your Meetings Network Expo Prevue Florida Trent Religious Conference Manager FSAE Source Religious Conference Planner GSAE Source Rejuvenate IAEE Resource Guide Successful Meetings Medical Meetings TSAE Meetings & Conventions M&C Marketing Sales 2010-2011 Initiatives M&C ADS M&C Marketing & Sales 2010-2011 Initiatives
Collaterals $10, 000 Meeting Planners Guide Printed Materials
Ocean Center Visitor Guide ad Website (Destination Supported)
Video M&C Marketing & Sales 2010-2011 Initiatives New ¾ Sports Focus ¾ Value Added Media Buys ¾ Joint Promotional Schedule ¾ Video / Photography ¾ Gift / Novelty Items ¾ Bring Your Meeting Home ¾ QR Codes – E-Zone Promotion ¾ $50,000 Initia tive – Delegate Incentives – Ocean Center Support (CEO FOCUS GROUP) Ocean Center Support All New - ¾ CVB Wide Initiative ¾ All Departments Engaged ¾ Visitors Guide ¾ Website Promotion (ALL) Meetings / Events ¾ Visitor Newsletter (Print / Online) ¾ IdIndus try N ews (E-HiHorizon / /Ti Tourism T uesd ay ¾ Community News (Halifax Happenings) ¾ Consumer Promotions for Ocean Center Events ¾ Social Network Postings
Future Considerations
¾ Visitor Information Center ¾ CVB Offices Additional HAAA Initiatives New for 2010 * Establish “Forward Thinking 2011”- Forums * Conduct an Ocean Center Workshop * Implement “Coffee & Conversation” Gatherings * DBhAFClbDaytona Beach Area Fan Club * Encourage FAM Socials Countywide * Work With Industry on Beautification Program