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The Cost of College A Primer on Tuition 24 A Conversation about Debt 30 Winter 2014 YOUR PRESENT. OUR FUTURE.

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14310-UW-Print_8.375x10.875.indd 1 9/30/14 12:57 PM WINTER 2014 contents VOLUME 115, NUMBER 4

Features

24 The Price is Right By Jenny Price ’96 Who sets tuition, and what does it cover, anyway? We look at the bottom line of attending college, steps to keep it affordable, and the reasons why it’s well worth the investment.

30 Are the Kids Really All Right? By Sandy Knisely ’09 MA’13 As the cost of a college education rises, so does the need for financial literacy. UW administrators and researchers are trying to find the best ways to educate students and parents about debt, value, and planning for the future. 44 34 Humanities for the Real World By Mary Ellen Gabriel Take the tradition of storytelling and creativity within the human- ities fields and blend it with a commitment to join the digital age, and you have the recipe for an exciting campus evolution.

40 Packing Up a War By Meg Jones ’84 The Wisconsin National Guard, with Badgers among its members, is dismantling the massive amount of stuff that supported military efforts in Afghanistan. And a UW professor is playing a key role in bringing it home. 44 It Was a Very Good Year By Stu Levitan JD’86 34 In 1964, the university was marked by a rising interest in civil rights, a legendary live music scene, and such a large incoming class that officials considered banning student cars and bicycles and building a campus subway or monorail.

Departments 9 Inside Story 10 Posts 12 Scene 40 14 News & Notes 20 Q&A 21 Classroom 22 Sports Cover 50 Traditions Going to college pays off — and so 53 Badger Connections does getting a grasp of finances. 66 Flashback Illustration by Alex Nabaum.

WINTER 2014 5 When you come to Oakwood Village Prairie Ridge, you’ll find a variety of amenities right here on our campus. And while residents enjoy our beautiful natural setting, they also enjoy the convenience of having thriving businesses and services of every type close by—many within minutes. A beautifully preserved campus close to everything you need—we think it’s the best of both worlds. Call today to schedule a personal appointment: 608-230-4646. Or visit us online at www.oakwoodvillage.net. Oakwood Village Prairie Ridge 5565 Tancho Drive, Madison, WI 53718

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6 ON WISCONSIN Michael Forster Rothbart/University of Wisconsin–Madison

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8 ON WISCONSIN insidestory ALEX NABAUM

Chances are good that you attended college. On Wisconsin After all, this is an alumni magazine. WINTER 2014 But readers of On Wisconsin span Publisher the decades, so the memories of how Wisconsin Alumni Association 650 North Lake Street, Madison, WI 53706 you paid for college — and how much Voice: (608) 262-2551 • Toll-free: you paid for college — no doubt vary (888) WIS-ALUM • Fax: (608) 265-8771 widely. Email: [email protected] Website: onwisconsin.uwalumni.com Despite these sundry recollec- tions of the bottom line (and whether Co-Editors Niki Denison, Wisconsin Alumni Association or not ramen noodles were part of Cindy Foss, University Communications the equation), these days two things

Senior Editor are certain: the cost of college has John Allen, Wisconsin Alumni Association been climbing, and college involves

Senior Writer finances, a subject many students are Jenny Price ’96, University Communications ill-equipped to handle.

Art Director Whether families are chatting Earl J. Madden MFA’82, University Marketing about college applications at the

Production Editor dinner table or President Obama is Eileen Fitzgerald ’79, University Marketing talking about student loan debt from the East Room of the White House, these topics

Senior Photographer have become part of a national conversation. That level of interest motivated us to Jeff Miller, University Communications research and write about college as a value proposition.

Class Notes/Bookshelf Editor One of our stories (see page 24) looks at many facets of tuition, including who Paula Apfelbach ’83, Wisconsin Alumni sets it, what it does and doesn’t cover, and why it’s viewed as worth the investment. Association A second story (page 30) explores how much students know about taking on debt, Editorial Intern: Stephanie Awe x’15 whose responsibility it is to pay when the tuition bill comes due, and how that expec- tation, some believe, can change the composition of a school’s student body. And Design, Layout, and Production Barry Carlsen MFA’83; Toni Good ’76, MA’89; a third story (page 34) describes a bold direction to ensure that humanities degrees Kent Hamele ’78, University Marketing show their value in a world immersed in technology. Campus Advisers A recent national survey of undergraduates and their parents conducted by Sallie Paula Bonner MS’78, President, Wisconsin Mae and Ipsos found that “98 percent of families agree that college is a worthwhile Alumni Association • Vince Sweeney, Vice investment and more than eight in ten families indicate they are willing to stretch Chancellor for University Relations, and John Lucas, Executive Director, University themselves financially to obtain the opportunities afforded by higher education.” Communications • Mary DeNiro MBA’11, The UW’s financial aid experts make one point absolutely clear: no matter who Chief Engagement Officer, and Jim Kennedy, is footing the bill, when it comes to talking about college, the earlier, the better. They Senior Managing Director, Marketing & Communications, Wisconsin Foundation & advise making this national conversation a personal conversation. Alumni Association

Advertising Representatives Cindy Foss, Co-Editor Madison Magazine: (608) 270-3600

Alumni Name, Address, Phone, and Email Changes • Death Notices Madison area: (608) 262-9648 Toll-free: (888) 947-2586 Email: [email protected]

Quarterly production of On Wisconsin is supported by financial gifts from alumni and friends. To make a gift to UW-Madison, please visit supportuw.org.

Printed on recycled paper. SFI-00603 Please remember This magazine was printed to recycle by Arandell Corporation, a WINTER 2014 9 this magazine. Wisconsin Green Tier participant. posts

signature is not needed to make continue the process of lifelong and was the downtown nerve A Democratic Discussion them binding. [They] require learning. center from 10 a.m. until 6 p.m. a super majority vote by both Taking part in the Cours- Hopefully, it still is! This well-written compilation of houses of Congress and ratifica- era program has allowed me Lane Last articles [“Can This Democracy Be tion by the states — nothing else. to take challenging science Saved?” Fall 2014 On Wisconsin] Whatever LBJ was doing in this courses online from such pres- Fox Fan Club explores how divided our coun- picture, he was not signing the tigious institutions as Cal Tech, try has become. Somewhere in Twenty-Fourth Amendment into Duke, the University of Tokyo, Loved the article and photos of my lifetime, we turned the word law. My guess is that it was a the University of Chicago, and your red foxes [“Bucky, Beware!” compromise into an epithet that publicity stunt. the University of Edinburgh, and Fall 2014]. Since moving from has turned politics into a blood Edward J. Larson MA’76, PhD’84 from professors who, in some Wisconsin to Colorado six years war. We seem, as a nation, to be Malibu, California cases, wrote the book on the ago, we have had the privilege intent on self-destruction waged subject. I feel like I have found of meeting many red foxes in upon ideologies of competing bil- Correcting Corrections philosopher’s heaven, and I our backyard. They are not only lionaires. On, Wisconsin! Perhaps didn’t have to die to get there. beautiful, but [they] don’t cause some of us will sift and winnow, I work for the [Pennsylvania Tom Drolsum any harm and interact with us and in the process we might save Department of Corrections] and New Berlin, Wisconsin with the right amount of caution us from ourselves. I applaud this work [“Fulsome and friendliness. They come and John Cerniglia ’66 Prison Blues,” Fall 2014]. Great, Choked Up 1 go, and, when they are in the great job. We do need reform mood, hang out on our deck for As far as I can see, democracy is in the criminal justice system. Just saw the ultrasound of my first hours, hoping their cuteness will not perfect, but still good. We need to stop privatization grandchild. Reminded me of the inspire me to toss them treats. fei ma of prison systems and various day I sat next to my wife and saw Bonnie Sumner ’65 services in prisons. Trading the smudgy images of my unborn Woodland Park, Colorado The writer should note that stock and lobbying based on daughter, now pregnant with my although we certainly employ people who are incarcerated is grandson. “Love at First Image” One Impressive Edition many democratic principles in outrageous. Please run more [News & Notes, Fall 2014] nails the governance of our great articles on reforming the field of it in the bull’s-eye: an upcoming [The Fall 2014 On Wisconsin] nation, we were founded as a corrections. father finally gets to see what the is one impressive edition. I’m republic, not a democracy. This Tina Bloom mother of his unborn child already glad to see that the UW still has is evidenced in the words of our knows. Wow. professors of great caliber. The Pledge of Allegiance: “I pledge I just moved to Philadelphia to The first rush is an uncon- article by Michael W. Wagner my allegiance to the United start my residency in pediatrics. ditional, boundless love. The [“Does Democacy Work?”] was States of America, and to the My training is split between second is pure ego. The third is ... excellent and thought provoking. republic for which it stands.” Einstein Medical Center and a horrific sense of responsibility This article will be scanned and Kara Reishus ’86 St. Christopher’s Hospital for not even remotely experienced sent to many friends. [As I live] Children, both in North Philadel- before. If a picture is worth a in Australia, the article about Pat “Teaching Controversy” features phia flanking Sixth Street. Living thousand words, what is that O’Dea [“The Kick that Captivated a picture of President Lyndon in Center City, I drive or take the ultrasound worth? There are no a Country”] also made my day. subway through the neighbor- words. Having reminders like On Please email magazine-related hood that Alice Goffman studied, David Schneider ’82 Wisconsin makes me feel like comments to onwisconsin@ and I take care of children from St. Augustine, Florida uwalumni.com; mail a letter to On exactly this neighborhood. We I am still a small part of the [cam- Wisconsin, 650 North Lake Street, know about the challenges Choked Up 2 pus] scene. Madison, WI 53706; or fax us at these families face daily, from Bob Otjen ’72, MS’75 608-265-2771. We reserve the food insecurity to incarcerated The photo [of the construction Brisbane, Australia right to edit letters for length and/ parents, and I am glad that this on Library Mall, “It’s Time for a or clarity. We also welcome your Change,” News & Notes, Fall tweets and comments: issue is being made more com- mon knowledge. Hopefully the 2014] choked me up a bit yes- Facebook support needed comes next. terday. I was a member of the Facebook.com/ Dan Beardmore ’09 band Deyenasoar Feathers from OnWisconsinMagazine Philadelphia 1987 to 1990 and am now an Twitter art professor at the University of @OnWisMag MOOCs Heaven Tennessee-Martin. I saw my first band in Madi- Johnson allegedly signing Although, as pointed out in the son, Swamp Thing, [on the mall], 10 ON WISCONSIN “into law” the Twenty-Fourth article “Behind the Screens” [Fall and the band I was in played Amendment to the U.S. Constitu- 2014], there is some criticism of there at least four times. The mall tion. Constitutional amendments MOOCs, I have found them to embodied the DIY potential that are not “law” and a presidential be a tremendous opportunity to Madison will be remembered for instagram #uwmadison kaylakreklow samdek15 tweets

@thefoundrygirl Fortunate enough to have seen two Sandhill Cranes cruising just outside of the observatory on the @UWMadison campus. Extraordinary.

@Claireabell115 Here’s to casually yawning as I walk up Bascom in an attempt to cover the fact that I’m completely out of breath.

@JakeCurrent ascunn claireeallen3 I love watching the old movie Back to School and seeing the @UWMadison campus!! #badgers #ProudAlumnus #BestSchoolEver

@LindsayHiggins5 In my exercise physiology class at @UWMadison we learned that power is expressed in watts. Duh. @JJWatt

@raldagher To the man singing on state street right now. Thank you for making this rainy day much more divine than it already is. @UWMadison badgerrunner blogdacarols @ConnorELarsen You may be a @UWMadison history major when: you have a favorite and least favorite floor of humanities.

@calibadger mrs. @calibadger upon meeting (yet another) @UWMadison alum -- this time in napa: “my god. you people are everywhere.”

@paulomauli Dancing to Jump Around in 6-in heels at a @UWMadison Badger wedding was the best and worst idea I’ve ever had.

WINTER 2014 11 scene West wing, Memorial Union Bandaloop Aerial Dancers boogie their way down the wall during a dress rehearsal for the reopening of the Wisconsin Union Theater. 6:15 p.m., September 11, 2014. Photo by Jeff Miller

12 ON WISCONSIN news ¬es

From Wisconsin Ideas to Global Products A new effort guides entrepreneurs from campus to commercialization.

For UW faculty and students with innovative neurs learn how to match their products with to close a gap in campus resources. “If you aspirations, a new gateway to the marketplace customer realities. Biondi says performing this [came] up with a good idea, there was not a has opened in the heart of campus. In less market de-risking before taking products out vehicle for really developing that innovation to than a year, Discovery to Product (D2P) has of the university can help put innovators in a a point where you could determine whether grown from an idea into an initiative dedicated stronger position to start companies or seek that idea was commercially viable,” he says. to supporting tech transfer and turning UW out licensing agreements. Though commercialization success will research into marketable products. “Hopefully by [allowing] these projects to look different for each project, Biondi and “The goal is to develop scalable and progress within the boundaries of the univer- Cook anticipate that D2P innovators will even- sustainable business models that can either sity, we can mature them so that when they tually establish several in-state companies. be the basis for forming licensing agree- do become companies, their probability of “The fundamental notion here is that by taking ments around technologies or forming start-up success will be much higher and their path to projects from the university and then bringing companies and getting those companies success will be much faster,” he says. them out to the commercial world here in funded,” says D2P director John Biondi. D2P is the culmination of three years Wisconsin, more of them will stay here in In August, D2P announced the first fifteen of planning and development spearheaded Wisconsin,” says Biondi. “That’s our hope.” projects it will fund, and D2P staff will also work by former Provost Paul DeLuca and Carl Cook agrees, adding that start-up oppor- with two additional teams that have technol- Gulbrandsen PhD’78, JD’81, managing tunities could also help Wisconsin retain ogies already close to commercialization. The director of the Wisconsin Alumni Research the highly skilled workforce educated and projects encompass a wide range of disciplines Foundation, along with a core team of trained at the UW. “If we’re not creating the and topics, including technologies to enable university administrators. When Chancellor job opportunities to keep them in the state, affordable 3-D color printing, new tools for Rebecca Blank began her tenure in 2013, not only are we losing the innovations, we’re cancer detection and imaging, and a method she expressed immediate interest in moving also losing the people,” he says. “If the ability for rapidly propagating billions of stem cells. D2P forward. to transfer technology benefits the state and Each research team will receive a portion Animal science professor and entre- creates jobs, and there is some kind of return of D2P’s $2.4 million in UW funds earmarked preneur Mark Cook, who chairs the D2P [to the university] in the form of patents, then by the State of Wisconsin for economic advisory board and has been closely involved we all benefit in the process.” development. D2P will also help entrepre- from the beginning, says the initiative helps Sandra Knisely ’09, MA’13

quick takes

The UW’s Games and Professional diagnosed with stage 4 kidney cancer, his Simulations Research Consortium family set up a fundraising site. Teammates received a $3 million grant from the National and fans offered support, pledging nearly Science Foundation to develop a system $11,000 in just a month. for virtual internships: the Internship-inator. David Williamson Shaffer, a professor of When members of the UW men’s educational psychology, will lead the effort, basketball team went which will enable content developers to Hall, a five-story building located just south of to the Final Four last create programs that are modeled on profes- the School of Pharmacy on the west campus, spring, they earned sional training and cultivate interest in offers a high-tech training facility complete their alma mater science and engineering. with simulated hospital suites. more than glory. The trip was also worth The opening of the fall semester also UW football player Kyle Costigan x’15 $98,000 in royal- meant the opening of a new building for the discovered the power of the Badger commu- ties from the sale of UW’s School of Nursing. Signe Skott Cooper nity this summer. After his mother was related merchandise.

14 ON WISCONSIN BRYCE RICHTER; BELOW, LEFT TO RIGHT: JEFF MILLER, BUCKY’S LOCKER ROOM, UW SCHOOL OF MUSIC, ISTOCK

John Biondi, director of D2P, welcomes UW researchers to a workshop in September. D2P announced that it would support fifteen projects, helping researchers take their discoveries and inventions to the marketplace. Those projects include technologies to enable affordable 3-D color printing, tools for cancer detection and imaging, and a method for rapidly propagating stem cells.

This year, the UW was awarded a total of $4 million for three nuclear power research projects. The largest, led by Michael Corradini, aims to develop advanced safety sensors.

The UW revealed its plans for the first Raise a glass for ophthalmology phase of a new School of Music performance researcher Ronald Klein, who discovered center (above) in September. The facility, that moderate alcohol consumption may which will include a 325-seat recital hall, will prevent vision loss. Using data from the over the course of twenty years, compared provide the school with a new home at the UW’s long-running Beaver Dam longitu- to only 4.8 percent of occasional drinkers. corner of Lake Street and University Avenue; dinal study, Klein found that 11 percent of Regular drinkers did even better, scoring just it’s currently housed in the Mosse Humanities abstainers developed visual impairment 3.6 percent. Cheers! Building. Anonymous donors provided $22 million to fund construction of the new center.

WINTER 2014 15 news ¬es JIM ABERNETHY At Loggerheads Where do all the baby turtles go? According to research aided by UW zoologist Warren Porter, they spend most of their time on weed — seaweed. Specifically, baby logger- head turtles float for years on mats of sargassum as they cross the Atlantic Ocean from their birthplace on Florida’s coast to their reappearance as juveniles near the Canary Islands. Porter and colleagues at the University of Central Florida attached satellite transmitters to seventeen baby loggerheads and tracked their move- ments. They theorize several reasons why the turtles hide out in seaweed: sargassum seems to provide concealment to the vulner- able reptiles, as well as food and warmth.

Malala’s Story This year’s book program says go read — and then go do.

Malala Yousafzai became a house- tion at the start of fall semester. BRYCE RICHTER hold name for defying the Taliban “And it’s about the power each and campaigning for girls in one of us holds to make good Pakistan to have the right to an things happen for ourselves and education. Now readers across the for those around us.” campus and beyond are discov- The seventeen-year-old ering the inspiration behind her Pakistani activist won this year’s mission and the rich and compli- Nobel Peace Prize and was cated history of her home country. recently named by TIME as one of Her book, I Am Malala: The the one hundred most influential Girl Who Stood Up for Education people in the world. She and her and Was Shot by the Taliban, is family now live in England, where this year’s pick for Go Big Read, she continues to go to school. the university’s common-reading In October, Shiza Shahid, program. the CEO and co-founder of the opments in her home country, shot and transported to Great “Malala’s story is about the Malala Fund, spoke on campus especially the issues facing its Britain for treatment. Since value of doing something — and met with groups of students. girls and women. In 2009, she then, Shahid and Yousafzai anything, even when it’s scary She grew up in Islamabad, organized a summer camp in have teamed up to help the and even when you’re not sure it’s Pakistan, three hours from the Islamabad for Yousafzai and 600 million adolescent girls the exact right solution — rather Swat Valley where Yousafzai about two dozen other girls with worldwide who are denied a than sitting around feeling hope- lived. At age eighteen, Shahid the goal of helping them advocate formal education because of less,” Chancellor Rebecca Blank left Pakistan to attend Stanford for their right to attend school. social, economic, legal, and told the more than five thousand University on a scholarship, but The two were reunited three political factors. students who attended convoca- she continued to follow devel- years later after Yousafzai was Jenny Price ’96

16 ON WISCONSIN AMERICAN FOOTBALL PLAYER DESIGNED BY LUIS PRADO; FOOTBALL HELMET ERIK WAGNER FROM THENOUNPROJECT.COM Splash Mob Citizen scientists provide clarity for Football Helmets lake researchers’ big questions. Do Models Matter? A massive new study of water clarity trends in midwestern One million high school athletes play football across lakes is sure to make some waves in scientific circles. the country each season. Companies that make the The study involved nearly a quarter of a million obser- helmets players wear have introduced new models, vations in 3,251 lakes spread across eight states, and data claiming that laboratory tests show they reduce the risk dating back seven decades. But it’s where that data came of concussions. from that’s truly noteworthy. Each and every observation UW-Madison researchers collected data from thirty- came from lakefront homeowners, boaters, anglers, or other four public and private high schools in Wisconsin during interested members of the public wanting to know a little the 2012 and 2013 football seasons. Players completed more about what’s going on in “their” lake. a preseason questionnaire about demographics and More and more, ecologists are looking at big picture injuries, and athletic trainers kept track of sports-related issues, says Noah Lottig, a co-author of the study. Lottig, a scientist at the UW Center for Limnology’s Trout Lake concussions (SRC) and their severity throughout the Station, says there aren’t enough scientists in the world to year. Players in the study wore helmets from one of collect data for these projects, but, thanks to citizen- three manufacturers: Riddell, Schutt, and Xenith. scientists, “there’s a lot of information out there and, really, citizen data have been underutilized.” In an attempt to start capitalizing on citizen-generated data, Lottig and a team of freshwater scientists from across the U.S. combed through state agency records and online databases full of water-clarity measurements. Over decades, lake associations and other citizen groups have documented conditions on their respective waters. Previous studies have shown that citizen readings of water clarity are nearly as accurate as professional scientists’ The researchers found no differences in the rate of measurements, says Lottig. With a dataset covering more SRC among helmet brands, the age of helmets, or than three thousand lakes and stretching back to the late reconditioned helmets. 1930s, his team decided to ask questions about large-scale and long-term change. The authors found that, on an individual scale, some lakes were getting clearer while others were not. However, says Lottig, combining all that data indicates that there is a slightly increasing trend in water clarity at a regional scale. “Unfortunately,” he says, “the data don’t exist to explain those patterns.” Though the citizen-scientist dataset limited his team’s ability to explain the patterns they observed, Lottig says it suggests that such information can play a role in shaping Of the 2,081 high school athletes followed, nearly 10 future research — a possibility that has some scientific percent sustained concussions during the two-year organizations taking notice. period. “This study highlights the research opportunities that are possible using data collected by citizens engaged in making important environmental measurements,” says Elizabeth Blood, program director in the National Science Foundation’s Directorate for Biological Sciences, which funded the work. “Their efforts provide scientists with data at space and time scales not available by any other means.” Adam Hinterthuer MA’07

WINTER 2014 17 news ¬es

Adopting History A UW professor inspires students to honor WW II soldiers.

About one week before midterms OF EPINAL AMERICAN CEMETERY,COURTESY AMERICAN BATTLE MONUMENTS COMMISSION (2) last fall, Mary Louise Roberts, a UW history professor, adjusted her course plans for History 357: The Second World War. Roberts had received an email from Joel Houot, one of dozens of French volunteers who “godfather,” or adopt, graves of American soldiers, tending to the Épinal American Cemetery in France. He wanted to know more about his soldier, Robert Kellett, a Wisconsin native who died in an area near Épinal during World War II. Thinking she would assign the research as extra credit for a student who volunteered, Roberts presented the email, translated from French, to the class. “Everyone wanted to do it — literally every hand went up,” she says. Two weeks after Roberts requested more names, the director of Épinal’s gravesite adoption program sent a list of thirty fallen Wisconsin soldiers. The students began their research by studying microfilm at the Wisconsin Historical Society, reaching out to other libraries and museums, and reading data- bases, old newspaper clippings, soldier was from Fond du Lac, UW history students and Army files. Wisconsin, and according researched Robert Kellett (at right) and other Wisconsin “When the students began to newspaper clippings from soldiers who died in France to read these [files] — boom!” that city’s public library, he during World War II. says Roberts, whose research was twenty-one when killed in focuses on World War II and combat. He had married less which invites citizens to honor France. “These were boys who than a year before his death. soldiers who went missing in grew up in a neighboring town “It was all just very real [to past wars. or their own town. I think the war me] because of how young he Roberts visited the ceme- fall, and, if funding allows, she really hit home in a new way to was,” she says. tery in Épinal earlier this year, hopes to take two students with them.” The class assembled its and she emailed each student the best entries to the cemetery. Elizabeth Braunreuther research into a booklet, which a photo of his or her soldier’s “There are a lot more boys from x’16, a history major, was one now travels the nation with a U.S. gravestone. She plans to Wisconsin who are buried there,” of the students who researched Army representative for the Past continue the project when she she says. Kellett. She learned that the Conflict Repatriations Branch, teaches the course again next Stephanie Awe x’15

18 ON WISCONSIN Buzzworthy Research Who knew? Tagging bumblebees can help farmers with their crops.

With the precision of a surgeon, BRYCE RICHTER (3) Jeremy Hemberger ’12 swiftly, but gently, situated the tiny radio frequency identification (RFID) tag on the fuzzy yellow collar — the pronotum — of the bumblebee. The UW graduate student’s adviser, entomology professor Claudio Gratton, then held the sedated bee steady until the glue securing the RFID tag dried. Then, the bumblebee returned to the colony, wearing her tag like a brand-new backpack. The tags will help Hemberger learn what kind of landscape is best for bees. If they live in a prairie, do they spend less time searching for food than their coun- terparts in a cornfield? Do bees on woodlots have it better than those in grasslands? By using the tags to track their comings and goings from special colonies set up around the Madison area — from Arlington to Cross Plains to the roof of Russell Labs — Hemberger wants to measure how much time bumblebees spend foraging and resting, based on the resources in their environment. How well do they thrive? Ultimately, he hopes to create a better world for bumblebees and farmers alike by developing models and tools to help farmers optimize both the habitat they provide for bees and the polli- nation potential of their crops. Unlike honeybees, which are not native to North America and are worldwide benefit from insect Top: An RFID tag fits a bumblebee like a backpack, allowing expensive for farmers to rent for pollination, and bees are best.” researchers to track its movements. Above left: UW graduate student Jeremy Hemberger (left) and entomology professor Claudio pollination each year, bumblebees This was a pilot year for the Gratton (right) attach a tag to a bumblebee, a process that requires young scientist, who is interested can be found across the U.S. and delicate tools (above right). they don’t cost farmers a thing. in the intersection of ecology, “It’s a basic science conservation, and insects. His the lessons he’s learned, that he tender view of the critical crea- experiment to inform applied tagged bees logged four thou- and his bees will do even better tures he studies, saying, “They’re management,” Hemberger sand trips from their nests this next year. like little flying teddy bears.” says. “Seventy percent of crops year, and he’s optimistic, given He does, after all, have a Kelly April Tyrrell MS’11

WINTER 2014 19 q&a BRYCE RICHTER; PACKAGE GOLDMAN OF IRWIN COURTESY Irwin Goldman Free the seeds, feed the future.

Last April, professors Irwin Goldman of horticulture and Jack Kloppenburg of sociology, as well as graduate student Claire Luby, mailed out packages and packages full of seeds. They weren’t launching their own seed business — they were launching a movement. The Open Source Seed Initiative (OSSI) is an effort to create a common human property in plant DNA — in germplasm — one that’s free from the restrictions of patents and licensing and available for farmers and gardeners to experiment with as they please. On Wisconsin sat down with Goldman to talk plants, patents, and the future of food production.

What’s the inspiration for OSSI? Well, it comes from open-source software. That was the real inspira- tion for it. Most of our germplasm now gets licensed and sometimes patented. We recognize that that’s a tide that we can’t change, but we thought that if everything goes this direction — if all germplasm gets Irwin Goldman packages seeds for the Open Source Seed Initiative. licensed or generally restricted — there’s a real danger. Several compa- Using envelopes such as the one below, OSSI sent material to 6,000 nies control more than half of the world’s seeds. people in 16 countries. How many kinds of seeds does OSSI offer? You have patents on plants, right? We released thirty-seven varieties of fourteen different crops. And we We have three patents — two patents on beets, one on carrots. We put those out in an open-source framework, in these packets, to [First have probably fifteen different licenses on carrots and beets. They don’t Lady] Michelle Obama and [author] Michael Pollan and the secretary of generate huge amounts of money — they’re beets, right? agriculture, and all sorts of people involved in the food movement and But I work for the University of Wisconsin, and all the new vari- agriculture. We also sent these packets to people who requested them eties that I develop have to go through a channel where I disclose [from] all over the world, over six thousand to sixteen countries. them and then [the Wisconsin Alumni Research Foundation (WARF)] makes a decision as to whether they want to license or patent. And I What are OSSI’s goals? have a great relationship with WARF. I love working with them. I am not We really want to foster the tinkering that’s part of open-source soft- against what they do. In fact, they’re bringing in revenue that not only ware. If you get some code, you create something new with it. That’s supports the university, but supports the kind of stuff I do. It supports the beauty of that. To get some seeds and say, ‘Here’s this population our breeding program. And it supports graduate students. — go and make seed of it and give it to your neighbors.’ Now people send us pictures of their open-source lettuce growing on their patio, Was WARF okay with OSSI? and people write to us and say, ‘What do I do now? How do I make They said, ‘Sure, go for it.’ It was fantastic. I felt so good. I felt so posi- seed?’ I love those conversations. It’s really very exciting to think about tive about working here. Carl Gulbrandsen, [the managing director of — people who are, for the first time, thinking about this whole seed-to- WARF], called me, and he wanted to talk about it, and I expected him seed process. I just love it all. to say, ‘Well, we can’t do this very often.’ But what he said was, ‘We should be doing this, and not only that, we should try to get funding Interview conducted, condensed, from [the United States Agency for International Development] and and edited by John Allen other organizations to support this in the developing world.’ There are plenty of farmers for whom the idea of even buying commercial seed is just completely out of the question.

What’s the OSSI alternative? The idea here, the phrase we use, is a protected commons. It’s a commons, and anybody can get it. But they have to take the pledge — not to patent these seeds or anything produced from these seeds. Is it legally enforceable? Probably not. But it isn’t about policing. It’s about the moral economy, the social contract with seed.

20 ON WISCONSIN classroom

English 175: Frankenstein, Robocop, Google: Human Memory/Digital Memory

Mark Vareschi, an assistant of human identity, and that’s ASSOCIATED PRESS professor of English, is exploring an exciting development.” what it is that makes a life unique. Our memories, he believes, define Classics and Cinema who we are, but what defines our The course begins with a memories, especially in an age classical foundation: Plato, when the digital sphere keeps Aristotle, and Cicero all wrote better track of our words and about memory and the indi- actions than our own minds do? vidual, and Vareschi takes his “I’m really interested in students through that deep studying the relationship between background. But with the memory and identity,” he says. publication of Mary Shelley’s “There’s a version of you that Frankenstein, literature adds exists in your own mind. But in the question of tech- human memory is fragile. We nology: can science create forget. At the same time, Amazon a person by assembling the has a version of you, built out of right building blocks? That’s your preferences and purchases. a theme that writers — and, Google has a version of you. These more recently movie-makers versions are based on the things — have returned to again you’ve done, and the digital world and again. doesn’t forget.” “When he made A scholar of eighteenth- Robocop, Paul Verhoeven century literature, he found that said he was making a new the theme of memory and the indi- Frankenstein,” Vareschi says. vidual dates back centuries, and “But it’s really quite different. so he built a course to study that Frankenstein’s monster actu- relationship. (See more, page 34.) ally comes with no memory Frankenstein, Robocop, Google — he’s got a brain that was launched this fall, as a seminar for presumably used, but he about twenty first-year students. remembers nothing. He’s a tabula rasa. The main char- FIG-ure It Out acter in Robocop does have Vareschi’s course is part of a memories. He learns his FIG, a first-year interest group, identity through a series of and it combines his literary study flashbacks.” with Philosophy 101 (intro) and Library and Information Science Public Discourse 351 (intro to digital information). As the course develops, “The fascinating thing,” he says, Vareschi and his students What lit the corners of Frankenstein’s monster’s mind? Not memories: he had none. Mark Vareschi’s course explores how artificial memories — “is that the students aren’t all in will turn to the ways in which such as digital records — are changing the meaning of identity. the humanities. They’re about half digital records supplant STEM [science, technology, engi- memory, and what the impli- Google or other online entities — privacy,” Vareschi says. “These neering, and math] and business cations of this may be. As people the question arises of who the true ideas have been part of the realm majors, and half in English and create digital avatars of themselves individual is, and who controls of science fiction for decades, but philosophy. We have students through social media sites — or that identity. “We’ll be looking they’re becoming more real now.” who are talking about the future have avatars created for them by at concepts of surveillance and John Allen

WINTER 2014 21 sports

“It’s about being part of a family and something that’s bigger than what you are. It’s not really about the name on the back of the jersey.” Chase Drake Relationship: brother Class: redshirt senior Hometown: Mosinee, Wisconsin Position: defenseman, men’s hockey Height: 6' 1"

How old were you when you started playing hockey? I first started skating when I was three, and I think I got into organized hockey when I was four.

Did you influence your sister’s decision to play hockey? She was a little bit more of a tomboy when she was growing up. It seemed like she wanted to be just like me — same haircut, same kind of style. She started playing, she fell in love, and that’s where we are now.

Did you grow up with any sibling rivalry? When we got in high school, we would try to compete against each other as much as we could. I tried to get on the ice with her, and she would try to deke around me. It’s safe to say that she hasn’t got around me yet.

Did you play a role in your sister’s decision to play at Wisconsin? I’d like to say I did, but it was just more convenient for our family to get to games. I think women’s hockey has such a rich tradition — just like the men’s team — and I think she wanted to be a part of that, too.

What are some of your sister’s strengths on the ice? Her creativity. I think she’s really skilled, and she’s creative with the puck out there and the things she can do with it. She sees the game well.

What was your best moment in Wisconsin hockey so far? It was last year, when we won the Big Ten playoff championship game. We were down 4–2 with six minutes left, and we ended up winning in overtime. Or playing in the outdoor game at Soldier Field — that was a blast, and we beat Minnesota.

What does it mean to be a Badger? You just look back at the tradition and the history of this program — it’s just an absolute honor and a privilege to even be here and be able to put on the sweater every day.

22 ON WISCONSIN Kim Drake Relationship: sister Class: junior Hometown: Mosinee, Wisconsin Position: forward, women’s hockey Height: 5' 10"

How old were you when you started playing hockey? When I first put on my skates, I was three years old, and then I started playing around five and a half.

Did your brother influence your decision to play hockey? He’s my only other sibling in the family, and so at a young age, I just looked up to him a lot. I saw that he was playing hockey, and it really looked like fun, and I wanted to try it.

Did you grow up with any sibling rivalry? We always were very competitive at a young age. The reason we had baby- sitters was because we’d always get in fights, and we’d turn everything into a competition. My mom was very afraid that we were going to kill each other.

Did your brother play a role in your decision to play at Wisconsin? He did, because after going to high school in Minnesota, I wanted to be closer to home. It was a lot better choice for me because my family — my cousins, aunts, and uncles — could always come down and watch.

What are some of your brother’s strengths on the ice? PHOTO BY JEFF MILLER; ILLUSTRATION BY EARL MADDEN He sees the ice very well. He thinks two or three plays ahead, so he’s already looking to “What’s the next play going to be?” after he’s already made the pass.

What was your best moment in Wisconsin hockey so far? It would have to be freshman year when it was my first game. We played Minnesota State-Mankato, and I ended up getting a goal.

What does it mean to be a Badger? It’s about being part of a family and something that’s bigger than what you are. It’s not really about the name on the back of the jersey. WINTER 2014 23 Interviews conducted, edited, and condensed by Stephanie Awe x’15 ILLUSTRATION BY ALEX NABAUM

The Price Is Right Who decides how much college tuition will be each year? Why does it keep going up (and up)? Is it worth the price? Studies — and graduates — say yes.

By Jenny Price ’96

24 ON WISCONSIN The Cost of College

Once upon a time, students could make access to classes, improve advising, and offer more financial aid. enough money to cover the entire cost of The intense focus over ever-increasing tuition going to college by working during their bills even prompted New York Senator Charles summer and winter breaks. Schumer to suggest penalizing schools that don’t These days, that sounds like a fairy tale. keep tuition costs within the rate of inflation. Yet frustrated students and parents continue to find Consider this recent headline from the Onion, which ways to pay because they believe that a four-year didn’t quite feel like satire: “New Parents Wisely degree is worth the expense — and there is plenty Start College Fund That Will Pay for 12 Weeks of of evidence that they are right. Education.” Millennials (those born in the 1980s and The price tag for attending college has increased 1990s) with college degrees made $17,500 more dramatically over the last two decades, with tuition in 2012 than peers with a high school diploma, more than tripling at public universities between and nine out of ten millennials with college 1988 and 2008, according to the National Confer- degrees said college has paid off for them or it ence of State Legislatures. That trend includes the will in the future, according to the Pew Research UW, where tuition went up 140.6 percent between Center. the 2002–03 and 2012–13 academic years. About one-fourth of that increase was directly How did we get here? Where do those tuition due to the Madison Initiative for Undergraduates numbers come from, anyway? And, when all is said (MIU), a program students approved to address and done, is college a worthy investment?

How much has tuition gone up? Why? Tuition through the Decades Between 1992 and 2012, UW-Madison Wisconsin resident and nonresident tuition and fees for an tuition for full-time, in-state undergraduates academic year for undergraduates at the start of each decade. increased at three times the rate of inflation. This year, these students will pay Academic year Wisconsin resident Nonresident $10,410 for tuition and fees to attend 1940–41 $65 $265 UW-Madison. (This compares with 1950–51 $120 $420 other familiar Wisconsin schools, such 1960–61 $220 $600 as Marquette University, which charges 1970–71 $508 $1,798 $35,930 for tuition and fees, and Beloit 1980–81 $976 $3,461 College, which charges $42,500.) Their 1990–91 $2,108 $6,832 peers from Minnesota will pay $13,197 2000–01 $3,791 $15,629 — thanks to an ongoing reciprocity 2010–11 $8,987 $24,237 agreement between the two neighbors — and undergraduate students from other Source: Office of Student Financial Aid states will pay $26,660.

WINTER 2014 25 In Wisconsin, the state has allowed ... The commitment on the part of govern- lawmakers provided the UW System with the university to raise tuition to cover ment to really keep college affordable — it $28 million to offset a one-year freeze in increases in utility bills, the cost of fringe isn’t there in the way it once was.” resident undergraduate tuition. Two years benefits (including rising health care later, lawmakers required the regents to costs), and salary increases provided raise tuition for nonresident undergradu- under the state’s pay plan for university Who sets tuition? ates by 5 percent. In 2003, the budget employees. In 2011, Wisconsin Governor UW-Madison Chancellor Rebecca limited tuition increases at UW-Madison Scott Walker signed a bill that ended Blank and her counterparts at other UW to no more than $700. The UW is collective bargaining for state and univer- System campuses cannot raise tuition. currently in the second year of a freeze sity employees and required them to pay That authority belongs to the eighteen- dictated by state law. a larger share of their health insurance. member UW System Board of Regents. The law cut costs, but the UW System Wisconsin’s governor appoints What does tuition pay for? (and UW-Madison) did not get to keep fourteen of the board’s members to stag- their share of those savings. Rather, the gered, seven-year terms. They include What doesn’t it pay for? money went back into the state’s general attorneys, corporate executives, busi- Former UW-Madison Chancellor John budget fund. ness owners, community and nonprofit Wiley MS’65, PhD’68 once joked that Tuition represents 16 percent of leaders, a former legislator, and a former cranes are the state bird of Wisconsin, the UW’s budget; the rest is covered by state auditor. The governor also appoints referring to the wave of building projects a mix of federal money, private funds, two UW System students to serve two- on campus that began during his tenure grants, and support from the state. The year terms. The remaining members and are continuing long after he left the amount of money the UW has received are the state’s elected superintendent of office in 2008. The cranes still reach into from state taxpayers increased between public instruction and the president or a the sky over campus, with construction in 2004 and 2014, but the share of the representative of the Wisconsin Technical progress on a number of building projects, university’s budget from tax dollars College System Board. but none are funded with tuition dollars. has dwindled, much as it has at public The same goes for Badger athletics, which universities around the country. During means tuition doesn’t pay for stadiums, the 1973–74 academic year, 44 percent uniforms, or salaries for coaches. of UW-Madison’s budget came from In 2012–13, nonresident Bazzell says myths about how tuition the state. This year, it’s 16.7 percent. undergrads paid 184 percent is spent persist because people perceive During the last decade, most tuition that higher education is funded solely by increases for UW students and their of their instructional costs two sources of revenue: tax dollars and families were offset by state budget cuts, while resident undergrads tuition. says Darrell Bazzell ’84, UW-Madison’s Tuition doesn’t cover the cost of vice chancellor for finance and adminis- paid 66.7 percent (with university research. Federal money or tration. “We’ve had significant increases freshmen and sophomores private grants cover the cost of those without actually increasing our capacity activities. “We can’t spend those dollars and enhancing the quality of the educa- paying a higher share). on bricks and mortar, for example, or in tional experience,” he says. other discretionary ways,” Bazzell says. When Bazzell talks about tuition, he Here’s what tuition does help pay also reflects on his father, who came from But while the power to set tuition for: faculty who teach classes; teaching Milwaukee to attend the UW on the GI rests with the regents, they don’t act in a assistants; academic services, including Bill and “received a fine education,” gradu- vacuum. Tuition is on the table when the student advising; and the campus library ating with a degree in sociology in 1953. legislature debates a state budget every two system. Tuition also pays for operating “I think you really have to look at this in years. If the budget provides less than the and maintaining campus buildings in a broader context and not simply around UW System requested, legislators know which learning — via lectures, labs, and what the tuition increase was this year or that future tuition rates could increase. discussion sections — takes place. Yet at the most recent year,” Bazzell says. “The Some budgets have included provi- UW-Madison, tuition covers only 30.2 social compact has changed over the years. sions that directly affect tuition. In 1999, percent of instructional costs.

26 ON WISCONSIN The Cost of College

The Cost to Attend UW-Madison

Actual tuition and estimated costs for undergraduates for the 2014–15 academic year.

Wisconsin resident Nonresident Residence halls Off campus Residence halls Off campus

Tuition & fees $10,410 $10,410 $26,660 $26,660 Books & supplies $1,200 $1,200 $1,200 $1,200 Room & board $8,600 $9,400 $8,600 $9,400 Miscellaneous $3,214 $2,414 $3,214 $2,414 Travel $1,042 $1,042 $1,692 $1,692 Total $24,466 $24,466 $41,366 $41,366

Undergraduate business tuition is an additional $1,000, and undergraduate engineering tuition is an additional $1,400. There is an additional New Student fee of $200 for freshmen and $125 for transfer students. Source: Office of Student Financial Aid

What does it actually cost Office of Student Financial Aid. Rent at the Army-Navy surplus store because for a two-bedroom apartment in the “looking like crap and living cheap was to attend college? campus area averages $1,200 a month. the hot thing to do.” Many of her former Although tuition makes the headlines “It’s crazy,” she says. “[But] that’s where classmates from Madison West High when reporting on the cost of college, it’s students have an opportunity to econo- School lived at home with their parents only part of the bottom line. For resident mize. … You don’t have a chance to for the first two years to save money, undergraduates at UW-Madison, tuition bargain tuition, but you do have a chance and she never lived with fewer than four accounts for only 43 percent of the total people. “There was an acceptance of bill. Students also need places to live, living tight,” she says. food to eat, textbooks and other sup- Nationally, about one-third of college plies, and miscellaneous stuff. (Think The share of Americans students and their families pay the full cell phones, clothes, laundry, and enter- sticker price for a college education tainment.) who think a college without any financial assistance. The “net The average cost to live in a Univer- education is important: price” of attending the UW varies based sity Housing residence hall per year, 1978 – 35 percent on family income. In-state students from including food, is $8,600, though it wealthier families paid almost the entire ranges from $8,546 to $9,696, depending 1985 – 65 percent cost of attendance — including room on the specific hall. Learning communi- 2014 – 70 percent and board, and other expenses — for ties aimed at students focused on the arts, the 2012–13 academic year. Those from the environment, or entrepreneurship, Source: Pew Research Center Wisconsin families with incomes between among other interests, come with addi- $30,000 and $48,000 paid less than half of tional fees. the cost, while those with family incomes Students living in non-university of less than $30,000 a year paid a little housing face highly variable costs in to live tight in other areas.” over one-third of the costs. addition to tuition, says Susan Fischer During her own college days at the A little more than half of UW under- ’73, ’79, director of the UW-Madison UW, Fischer recalls, she bought clothes graduate students complete applications

WINTER 2014 27 tunities to participate in research on Tuition at Big Ten Public Universities campus, and make it easier to get into the courses needed to graduate in four Tuition and required fees for undergraduates for the years. Half of that money is committed 2013–14 academic year. to need-based aid, helping thousands of undergrads each year. University Resident Nonresident “For Wisconsin residents, I think it’s a myth that they can’t afford to be here,” Pennsylvania State University $16,992 $29,566 Fischer says. “And I’m concerned that our University of Illinois $15,258 $29,640 lowest-income students self-select out University of Minnesota $13,555 $19,805 before they even give us a chance to invite University of Michigan $13,142 $40,392 them into the FASTrack program.” Michigan State University $12,863 $33,750 UW-Madison $10,403 $26,653 Might tuition go up again? Indiana University $10,209 $32,350 In 2012–13, UW-Madison tuition and Ohio State University $10,037 $25,757 fees went up 7.4 percent compared to Purdue University $9,992 $28,794 the previous year. It was the highest University of Iowa $8,061 $26,931 percentage increase among Big Ten University of Nebraska $7,975 $21,302 schools, but about one-third of it was due to MIU. Now the UW’s tuition is at the midpoint of that peer group, after many All public Big Ten universities assess additional fees for undergraduates enrolled in specific academic programs, such as engineering or business. years of being at or near the bottom. Tuition has stayed the same since Source: Office of the Provost then — though fees have gone up — but a tuition freeze is not the simple solution it might appear to be. for financial aid. There is $45 million for four years. FASTrack receives funding a year in unmet need — the amount from the Madison Initiative for Under- • A “truth in tuition” policy for Illi- it would take to meet the full need of graduates, which in 2009 began using nois public universities, which took every student who applies — financial $40 million a year in tuition funds to effect in 2004, locks in a rate for four aid officials say. The state’s share of improve curriculum, create more oppor- years, but does nothing to control funding for need-based grants awarded at costs. Every four years, the entering UW-Madison is lower today than it was a freshman class must shoulder any decade ago. Students who graduated in tuition increases resulting from “We have parents who come in and budget cuts, rather than sharing the just assume their full need will be met, 2013 will need an average of pain with the rest of the student body. but the fact that you have demonstrated financial need does not mean that there’s 10 years to recoup the cost • In Maryland, tuition went up only resources,” Fischer says. of their education, compared 47 percent between 2002–03 and Every student who applies for aid 2012–13, thanks to a four-year freeze is considered for FASTrack, short for to 23 years for those who that began in 2007. After that, tuition Financial Aid Security Track, which graduated in 1980. increases were capped at 3 percent a helps economically disadvantaged under- year. The state has increased funding graduate students from Wisconsin pay for Source: Federal Reserve for higher education by 34 percent Bank of New York college through a combination of grants, over the last eight years. work, and small loans. Students selected for the program are guaranteed that their • More recently, the University of demonstrated financial needs will be met Minnesota struck a deal with its state

28 ON WISCONSIN The Cost of College

legislature and governor to freeze and those attending law school, medical Earlier this year, Tennessee Governor tuition for two years — but it was school, and other graduate programs Bill Haslam unveiled his plan to make the paired with $42 million in increased would go up to help fill the gap. first two years of community or technical state funding for the school. Bazzell says that if the regents and college free for high school graduates. lawmakers consider tuition increases, His goal: increase the state’s percentage of The UW’s freeze covers tuition for it’s “imperative” for them to ask and college graduates from around 33 percent all students, even though the board of answer a question: “Are we still acces- to 55 percent by 2025. regents could have charged nonresident sible and affordable to a broad range of undergrads — as well as graduate and students? The economic circumstance professional (such as medical) students Is college worth the cost? an individual comes from shouldn’t be a — more. Undergraduate resident tuition limiting factor. Anytime we think about College is expensive, but there is also is governed by state statute, but the tuition increases, that proposition has to a steep price to be paid for not earning regents don’t need permission from the be central in our minds. a college degree — and that trend has legislature to raise tuition for the other increased over time. In the early 1980s, categories. Americans with four-year college When the regents discussed the degrees made 64 percent more per hour tuition freeze in June, regent Margaret 57 percent of Americans say on average than those without them. Farrow shared her fear that an extension Today, that number has increased to 98 of the tuition freeze unnecessarily limits higher education is not a percent, according to U.S. Department the UW System’s resources. “I think we good value, while 86 percent of Labor statistics. should be raising nonresident tuition,” And despite the national conversa- Farrow, a former state legislator, said of college graduates say it tion about the increasing cost of higher at the time. “I think we are a bargain was a good investment. education, polls show that the majority for nonresidents, and I wish they were of Americans — some 70 percent — still paying more.” Source: Pew Research Center say that going to college is important. Bazzell, the university’s top financial Perhaps the work of MIT econo- officer, says politics dictated that the mist David Autor, published in Science, freeze be imposed across the board for all “It’s really a function of what the provides the most striking argument: categories of tuition, but adds, “There’s institution’s able to do to buy down the the cost of a college degree is -$500,000 no question that the tuition pricing at cost of education, so that low-income (that’s right, a negative number) because Madison for professional schools — and, families can still afford the tuition of the lifelong financial benefits it offers. in many cases, for nonresident under- pricing,” he adds. “And I think that’s still a Bazzell notes that the 1950s, when graduates — is low as compared to peers. challenge at Wisconsin.” his father earned his degree at the UW, And so the question is, is there an appetite Going beyond freezing tuition, some was an era in which people could make at all to adjust tuition in some of these who study higher-education access have a middle-class living with a high school other categories?” proposed making college free. education or less by working in a factory. Chancellor Blank has been more At the UW, Sara Goldrick-Rab and “It was hard work, but you could blunt on the topic. “I see no reason why Nancy Kendall, both professors of educa- enjoy a good lifestyle. Those jobs aren’t we should sell our education to out-of- tional policy studies, have drafted a plan that there anymore, and you really need some state students cheaper than schools that would have the federal government cover sort of postsecondary education to have quite honestly aren’t as good as we are,” tuition, fees, books, and supplies for the an opportunity in today’s economy,” he she said during her State of the Univer- first two years of college. Students would says. “And so I find it concerning that we sity speech last fall. receive a stipend and guaranteed employ- find ourselves at a time of great need in If the freeze on undergraduate ment at a living wage to cover their living terms of the need to educate more of our resident tuition continues without addi- expenses. “Financial aid does not necessarily citizens, but the opportunities are a lot tional state money to cover the cost lower the cost of attending college to the more challenging these days.” ■ of educating students, paying salaries point that families can successfully manage and health care costs, and heating and those costs,” the professors wrote in a paper Jenny Price ’96 is senior writer for On Wisconsin. cooling the campus, it seems inevitable outlining their plan. that tuition for out-of-state students

WINTER 2014 29 ILLUSTRATION BY ALEX NABAUM

Are the Kids Really All Right? As the cost of higher education increases, campus experts debate how to protect students from making disastrous choices — and explore whose responsibility it is to do so.

By Sandra Knisely ’09, MA’13

30 ON WISCONSIN The Cost of College

“This is insane.” data available. From 2008 to 2012, the the UW isn’t the same as debt averages at That’s what Susan Fischer ’73, average amount of debt increased about private or for-profit colleges. ’79 told an out-of-state father when 6 percent each year. Some 50 percent of students at he called the UW-Madison Office of Stories about the increasing level of the UW have taken out loans, and the Student Financial Aid to discuss taking student debt are often framed around the average debt load carried by students who out a loan package totaling almost question of whether college is still “worth borrow is $26,600. Michelle Curtis, the $160,000. it” in terms of future earning potential. UW-Madison Office of Student Financial The response? “He said, ‘I appreciate The answer, especially for those from Aid associate director, is quick to point your opinion, but our children want to lower-income families, is a definitive yes: out that this dollar amount is on par with go [to the UW], and we’re going to let according to the latest findings from the the cost of buying a new car or making a them,’ ” says the office’s longtime director. Pew Research Center, a bachelor’s degree down payment on a house. For the UW experts who study or still yields, on average, around 13 percent “There is no question that educa- work closely with student borrowers, more in monthly earnings as compared tion pays off for people, and a modest discussions about debt usually lead to to wages for those without a four-year amount of student loan to help you get discussions with and about parents. degree. These earnings compound over a that education is, I think, perfectly appro- After all, the current federal financial aid lifetime, as those with bachelor’s degrees priate,” Curtis says. “And to not borrow system is built on the assumption that can anticipate making almost double the and therefore not go to school doesn’t parents will provide their college-aged amount of money earned by those with improve your future prospects.” children with at least some measure of financial support until age twenty-four. Yet for students who come from families THE VALUE OF A PLAN less adept at financial decision-making, the existing student-loan structure can that’s what it’s worth, on average, to have a plan put them at a disadvantage. $8,413: A growing number of UW for paying for college (vehicles such as 529s and ESAs, or researchers are focused on developing Education Savings Accounts, which offer tax advantages and a better understanding of the impact of indebtedness, both on the well-being of are intended to motivate families to set aside money for edu- individual students and on the system cation). Families with a plan have an average of $18,518 in of higher education as a whole. For example, School of Human Ecology their student’s college fund; those without have $10,105. Dean Soyeon Shim is overseeing the first longitudinal study of its kind to track the From the Sallie Mae/Ipsos annual report effect of financial literacy and indebted- “How America Pays for College.” ness on young-adult well-being. And Nicholas Hillman, an assistant professor of educational leadership and policy analysis, is developing ethical frame- high-school diplomas, according to the Shim’s research backs this up. She works for college financial-aid strategies U.S. Census. (See related story, page 24.) leads the Arizona Pathways to Life and policy recommendations related to Though there’s no denying the rate Success, a longitudinal study she began student loans. of student debt nationwide has increased while on faculty at the University of overall, UW financial advisers argue Arizona. The study tracks the impact of that the scale isn’t as severe as it comes financial literacy and debt on students A student-debt doomsday? across in the headlines. “The ‘$1.3 tril- from their freshman year of college According to the Project on Student Debt lion in student debt’ phrase [used in the through age forty. Shim says when it at the Institute for College Access and media] is hyperbole. It’s so overblown,” comes to a sense of personal fulfillment, Success, seven out of ten college seniors says Fischer, adding that not all students the amount of money that young adults nationwide graduated with some degree borrow money for college and that the have in their bank accounts is less impor- of student debt in 2012, the most recent level of debt at a state university such as tant than whether they perceive that

WINTER 2014 31 money as sufficient for enabling indepen- about why and how much you save and of public schools that carry smaller dent, meaningful lives. why you need to borrow.” price tags that attract lower-income “We thought if you had debt, you students, debt aversion is having a would be unhappy,” she says. “But if it’s “What kind of real effect on the composition of strategic debt, it’s not the debt that’s the the student population. “I think our bad guy.” institution are you?” campus suffers when we don’t have a Essentially, Shim has found that Though education loans make real broad socioeconomic class [representa- college graduates are happier if they view financial sense for many, the idea of tion],” says Fischer. “And I don’t think money as a mechanism for self-fulfillment debt can be a barrier. Experts say that we do.” rather than looking at a specific net worth capable students from lower-income It’s a scenario that doesn’t sit well with Miles Brown, a current undergrad- uate who is also a vocal advocate for SHARE THE LOAD student-debt reform and policy solu- tions, such as a bill recently proposed by Massachusetts Senator Elizabeth Some 3 in 5 families believe that parents and students Warren to allow students to refinance should share the responsibility for paying for college. Yet in 31 their education loans. “If you’re [academically eligible] percent of families, the parents contribute no income, savings, to go to a tougher school, you should or borrowed funds, and in another 31 percent, the student be able to do that,” Brown says. “It’s a simple concept, and the mounting pays nothing out-of-pocket and borrows nothing. This leaves student-loan debt crisis really clouds it.” 38 percent of families in which both contribute. In contrast to For Hillman, the question of whether students with the ability to the 20 percent of families who paid completely with out-of- succeed have a right to a college educa- pocket funds, some 20 percent of families saw parents tion is a major one. “Education is a increase their work hours to make college more affordable. public good in the abstract,” he says. “I don’t think we talk about it enough. We From the Sallie Mae/Ipsos annual report don’t talk about privileges and inequali- “How America Pays for College.” ties and how we perpetuate them.” Though it may seem like student loans are a new trend in higher as the ultimate end goal. And while the backgrounds sometimes shy away from education, Hillman says the federal result may sound simple, Shim believes attending universities that will neces- government has been steadily moving it’s actually a difficult concept to convey sitate debt. institutions toward a loan-based system effectively to young adults. Current “Increasingly, large numbers of for the last forty years. “It’s been a financial-education strategies don’t fully students are the first in their families to steady shift from grants to loans, and prepare students for the choices they’re go to college and are not as comfort- now today we’re starting to see the making in terms of managing debt or able taking out loans because there are implications of that shift,” he says. forging a sense of personal fulfillment. some cultural norms about taking on Nationwide, about one in ten “The message we’re telling the kids debt,” says Hillman. As college-student student-loan borrowers default within is [that money management] is for the populations become increasingly three years of graduation, the highest future,” Shim says. “It has to be relevant diverse, he adds, institutions will have rate in about a decade. However, the to them and has to be about now, not to adjust their advising models to better vast majority of defaulters hold degrees just about the future. Really, you don’t resonate with students who are more or from for-profit colleges, and Hillman save for the future. Those who save are less comfortable with debt than were says part of the reason why the UW’s happy right now. It’s what I call the posi- previous generations. rate of student loan default is low is that tive psychological impact of saving on For an institution such as the its students have strong employment ‘present time.’ You have to be strategic UW, which is situated within a system prospects.

32 ON WISCONSIN The Cost of College

Previous studies measuring student “I felt like I was at a significant Although undergraduates may, in default rates focused on student-level disadvantage,” he says. “I wasn’t familiar theory, benefit from more financial characteristics, such as GPA, socio- with the concept of budgeting, and other education, the reality is that by the time economic status, and race. “Lo and things like that didn’t really cross my student borrowers are checking the behold, a lot of low-income minority mind when choosing a university. It was national database or taking a financial students had a high probability of pretty much up to me to do the whole skills course, they’ve already signed defaulting on their loans,” says Hillman. college process on my own.” up for thousands of dollars in loans. “It really let colleges off the hook in Yet the team at the financial aid And though it’s likely that Brown is a way. One study even said default is office has witnessed firsthand the gap not alone in feeling like the loan infor- a pre-existing condition [for students between what students say they want and mation documents he received were from low-income minority back- what they’ll actually show up for. confusing and unclear, the UW advisers grounds], and you should be thanking “We’ve tried doing workshops here, say there’s ultimately only so much they colleges for enrolling these students, [and] we cannot get traffic,” says Fischer. can do when students just won’t read giving them a shot.” “It doesn’t matter what you do. Students the contracts. Yet institutional-level factors such say, ‘If we can’t get credit for it, we won’t “There’s no substitute for parents as graduation rates and post-graduation do it.’ There’s an irony of saying that for sitting down with a student and saying, employment statistics appear to be much a financial literacy course, if you don’t ‘Okay, let’s talk about what you just more important. Hillman found that have to pay for it, then you’re not going borrowed,’ ” Fischer says. accounting for these factors made the to take it.” Fischer’s observations match Shim’s student-level characteristics essentially Shim, however, has decided to take Pathways findings. Parental capability disappear when it came to predicting students at their word. Faculty from the and involvement with financial decisions default. “Whether a student earns a School of Human Ecology are devel- during college were by far the top factors degree and finds a job, those are the oping a series of for-credit Financial that contributed to a young adult’s sense biggest factors,” he says. “[So] what kind Life Skills courses for the UW-Madison of financial well-being after graduation. of institution are you? Do you truly value bringing up the students who have the most need?” BUY THE BOOK If institutional factors can nega- tively affect students’ post-college financial health, then it seems possible $1,200: the amount that the College Board suggests that some type of institution-based solution could also make a positive college students should budget for textbooks every year. impact. The trick appears to be getting Some 40 percent of families report that textbooks students to cooperate. cost more than they expected.

Financial homework From the Sallie Mae/Ipsos annual report Every student borrower can track his “How America Pays for College.” or her federal loans via the National Student Loan Data System (nslds. ed.gov), and UW advisers say it’s often an eye-opening experience for students campus that could spread to other UW Shim defines capability as, essentially, to see the total amount of debt they’ve System schools. the capacity to learn financial informa- taken on, as well as their expected “When we educate students about tion and to make positive decisions based monthly payments after graduation. money, it isn’t just about money,” Shim on that information. It’s not a parent’s Brown says he wishes more finan- says. “It’s about the role of money, how personal net worth that matters so much cial seminars or other workshops were they feel about that, being able to plan as his or her continued involvement available on campus to help him better ahead, and stick to their plans. These in helping a student navigate financial understand the ramifications of his own are very important factors in their choices during the college years. loan decisions. success.” Continued on page 52

WINTER 2014 33 However, financial parenting the first years of high school. Several after graduating from college. “They skills aren’t always as intuitive as one members of Fischer’s team say that realize life is tougher or a lot more would think, as Shim learned firsthand during visits, it’s not uncommon for serious than they thought,” Shim says. during the early days of the Pathways parents to ask students to leave the room Most, however, eventually experi- project. The Shims had always planned when an adviser starts asking ques- ence a psychological rebound after to put their children through college tions. Often, students have no idea that landing a full-time job. In fact, Shim’s themselves, but Shim began to doubt attending his or her “dream school” is team has found that full-time employ- that approach ment affects young after the first wave GREAT EXPECTATIONS adult happiness of more than debt. data. Instead, she Those with a high convinced her Among American families with children under 18: level of debt who husband to read are working full her research 65% say that a college education is expected time rate their satis- paper, and after are saving for college faction with life just much cajoling, 51% as highly as those he got on board 41% have created a plan to pay for college who are working with a new plan with no debt at all. to make their From the Sallie Mae/Ipsos annual report “It’s not the debt daughter “How America Pays for College.” that matters. It’s more personally that they feel self- accountable for sufficient,” she says. her education. causing a financial strain. For Hillman, student debt is an The younger Shim was initially “They come home from the hospital issue that hits particularly close to resistant to taking out a relatively in onesies with Bucky on them — that’s home. A former Pell grant recipient modest loan and developing a plan to how far back this dream goes for some,” who carried an above-average debt load pay it back, but the result — according says UW student-aid adviser Todd Reck. himself, Hillman worked three jobs and to her mother — is that she has become “The problem is when you bring them struggled to stay afloat during his under- more mindful about her finances and is home in the onesie, you’re not thinking, graduate years at Indiana University. making more strategic career choices. ‘Hey, I need to put a few dollars away in “I was just overwhelmed. I thought “I couldn’t buy that for her,” Shim an account.’ ” it should not be this way just to [start] says. “I’m so happy we did it. It’s been a a career,” he says, adding that the life lesson for her.” Feeling down, only place he ever encountered other Not every student has an expert working-class students on campus was in in consumer literacy or a director of but looking ahead the lobby of the financial-aid office. financial aid as a parent. To help families For Brown, advice about belt-tightening “What keeps me going is that with a lower level of financial savvy, the in college is unhelpful. “Our generation someday, I hope it will matter,” Hillman Pathways team is developing a set of is dealing with something that previous says. “I’m fighting the good fight — recommendations to help parents guide generations couldn’t even imagine in that’s what sustains me. We’re waiting their young-adult children through terms of the cost of college,” he says. for our window. Eventually these ideas major financial decisions. Shim says the “To say that we need to work harder will float through the right channels.” ■ team is also working on ways to tailor or not take out these loans is, honestly, Sandra Knisely ’09, MA’13, a news content these recommendations to fit different insulting, because if they were in the strategist at University Communications, personality types, since no two young same situation as us, they’d probably takes every financial seminar she can find. adults are exactly alike. have to do the same things.” Advisers say they would love to see a According to data from Pathways, willingness among parents to talk openly Brown’s feelings aren’t unusual. The and honestly about the family’s financial majority of students experience a decline situation, starting when a student is in in psychological well-being immediately

34 ON WISCONSIN COURTESY OF UW DESIGNLAB humanities

By Mary Ellen Gabriel Kathleen Lewis ’11 created Cover Your Mouth!, above, a digital illustration, while a student, hoping to reach all age groups and inspire better hygiene. Across the campus, students are exploring smart media — formats that incorporate images, text, sound, and data to express Does history really matter? ideas. Humanities disciplines are now embracing the digital age — and it’s a natural fit. “Humanists are all about rhetoric, storytelling, creativity,” says Jon McKenzie, a UW English Is an English major irrelevant? professor who directs the UW’s DesignLab, a center that works with students and faculty who are delving into smart media. Other digital projects created by students (most now Should philosophy be phased out? alumni) are shown on the following pages. Are the humanities going extinct? Far-fetched questions? Don’t be so sure. tion focused on short-term payoffs,” country. No one is suggesting that this An alarming report, commissioned by warned the authors of “The Heart of the will happen, but accounts of a nationwide members of Congress and released to the Matter,” a report whose findings made crisis (and precipitous drops in enroll- public last year by the American Academy headlines across the country in 2013. ment in humanities programs at schools of Arts and Sciences, argued that support They predicted “grave, long-term conse- such as Stanford, Princeton, and Harvard) for the humanities — English, history, quences” for the United States if this do make the possibility worth examining. philosophy, the languages — is eroding trend continues. And these questions of relevance, of in families, schools, government, and the It’s difficult — even painful — to practical value, of cost-versus-benefit are job market. imagine UW-Madison without its iconic not going away anytime soon. They’re “Economic anxiety is driving the humanities departments, many of them being posed, nationwide, by governors, public toward a narrow concept of educa- ranked among the top twenty in the campus administrators, and members of

34 ON WISCONSIN humanities for the real world Across the campus, a new energy is reshaping these disciplines and embracing the very technology that could have endangered them.

Congress. They’re being voiced by parents “It’s down,” she conceded, about traditionally been strong. Over the last who worry that the humanities are a luxury enrollment in the major. “Humanities decade, Harvard had a 20 percent decline their kids can ill afford. They are made majors across the nation are down. It is in humanities majors, according to a manifest in federal funding decisions and in a very large trend, partly because many 2013 New York Times article. And while 45 President Obama’s belief that education in students are shifting to STEM and busi- percent of Stanford’s faculty is clustered STEM (science, technology, engineering, ness fields.” in the humanities, only 15 percent of its and math) fields must be a priority. Like many people who do a lot of students can be found there these days. Countering the questions is a peren- analytical reading, Levine never talks The most popular major at Stanford? nial challenge for Susan Zaeske ’89, about one moment in isolation. Discussing Computer science. At UW-Madison, MA’92, PhD’97, associate dean for the so-called crisis in the humanities, she the most popular major is biology, with arts and humanities in UW-Madison’s points out that in the realm of higher virtually all humanities majors (except for College of Letters & Science. The education, there are “big, unsettling some of the languages) experiencing a classic arguments for the enduring value changes” every twenty-five years or so. slight decline over the last two years. of the humanities — “They teach us Although the English major is down in Is Levine worried? After all, the UW’s about ourselves and help us understand numbers the last several years, a century English department has been ranked what it means to be human” — must ago, there were no majors at all. By 1945, among the top twenty in the country now be bolstered by straight talk about major degree fields — including philos- for decades, and can claim the likes of real-world impacts, she says. It’s not ophy, English, and history — had been beloved professor Helen C. White, and necessarily a new challenge, but it’s more firmly established and were on the rise. successful writers Joyce Carol Oates urgent now. “That was a big moment for the MA’61 and Lorrie Moore. Levine pauses “There are crucial connections to be humanities,” she says, recalling the end before answering. In the long term, no. made,” Zaeske says. “The Great Reces- of World War II. “You had all of these But in the short term, “we are being real- sion, the salaries for STEM grads, the people coming into the university on the istic,” she says. world’s problems, the political rhetoric GI Bill who felt they had been denied She ticks off steps the department is — all hold enormous sway. What we access to these great works of culture. taking to attract more students and push need to do is show how the humani- At that time, and even thirty years ago, I the boundaries of the field — among ties are essential to our future, that they don’t think we worried as much about our them, hiring professors at home in the make an enormous difference in our students’ economic future.” digital realm, retooling the entire major lives, and that we need them now more Data on a national downward trend to reflect global texts and voices, and than ever.” are complicated. The percentage of reaching across disciplines. students majoring in humanities has “This is a moment of discovery — of On a morning earlier this year, dropped from the 1970s, but it actually new voices from populations that weren’t Caroline Levine, chair of UW-Madison’s remains close to the average level of the there before, of literary people asking English department, gazed pensively over past sixty-five years or so, in part because questions of the sciences,” she says. Lake Mendota from her office in Helen far more people are now going to college. “How do we remake our relationship C. White Hall, considering the future of The picture looks more worrisome at to the environment, for example? And the English major. some schools where the humanities have there’s this digital revolution — we are

WINTER 2014 35 COURTESY OF UW DESIGNLAB (2) “In many ways, the humanities have never been more exciting than they are at this moment,” Zaeske says. Remember Shakespeare’s The Tempest? While the humanities at UW-Madison are far from being washed overboard, they are undergoing a “sea-change,” and “something rich and strange” is emerging from the upheavals wrought by the Internet, globalization, and the economy. This emerging force, say faculty and administrators, is giving life to new ways of understanding our world and its people.

Jim Sweet, chair of the UW’s The Food Supply Chain, a digital illustration by Rahul Kamath MS’11 history department, envisions a bold new future for history grads. “We want really in a rich, visual storytelling culture out that the sciences offer returns in our students to enter the workforce as now. At the same time, reading and tangible endeavors, while the value of the multifaceted employees, equipped for a writing are both incredibly hard. And we humanities can be harder to quantify. Yet variety of different fields,” he says. “Part still have to teach those. Because they are this is nothing new. of that is understanding that Europe and not going away.” “It’s not so much of a crisis as it the U.S are no longer the center of the is a chronic problem,” Rowe says. He universe.” John Rowe MS’67, PhD’70 believes the solution may rest in private Sweet and his colleagues have been grew up near Dodgeville, Wisconsin, funding rather than in federal dollars. working for the last three years to create a and recently retired as chairman and “The money is out there,” he says. “The transnational focus for the history major, chief executive officer of Exelon Corpora- question is, how do faculty learn to orga- expanding breadth requirements so tion. He served in the prestigious role of nize themselves, reach out, and motivate students get full exposure to faculty with co-chair of the commission that produced others to share in the excitement of their geographically diverse interests. As of “The Heart of the Matter.” endeavors?” 2012, UW-Madison has one of the largest Rowe, who has endowed two history concentrations of Asian specialists in the chairs at UW-Madison and has a keen Zaeske agrees, citing current country, and many faculty are well versed appreciation for the importance of the campus efforts that everyone — from in the languages and cultures of other humanities in everyday life, says we are parents to community members to rising countries. in no danger of losing them altogether. employers — ought to know about. “We take into account the entire “It’s inconceivable — it won’t happen,” A new outlook is changing the way world, including places that have risen to he says. “The history department at students read, write, and think about prominence economically and politically, UW-Madison, for example, will not literature, history, and social issues. like China, Brazil, India, and Russia,” says disappear. But we may be in danger of not Humanists are exploring complex digital Sweet. “Transnationalism also considers funding the humanities as adequately as tools. Graduate students are reaching the connections between those places they need to be.” out to high school students, prisoners, — between China and South Africa, for Federal funding for the humanities seniors, and myriad other groups example. That’s the world we’re all living peaked in 1979, at $461 million. It has starving for access to transcendent ideas. in, and we want our undergraduates been dropping ever since, and now totals And this is all taking place while the prepared to understand it.” less than $150 million. A House panel university continues to teach classic This aligns with key goals set forth has suggested cutting the funding nearly literature and foreign languages, empha- in “The Heart of the Matter.” The in half this year. Meanwhile, funding for size the basics of good writing and close authors recommend creating a National the National Science Foundation is in the reading, and tout the pleasures of deep Competitive Act, which would fund billions. Why the disparity? Rowe points thinking and logical reasoning. education in international affairs and

36 ON WISCONSIN Notes on Leadership, a graphic essay by Alexandra Bream ’10 transnational studies. The report also But digital humanities is about much That’s a realm that Mark Vareschi, an urges colleges to build on and expand more than creating with smart media. The assistant professor of English, is eager to language learning to “equip the nation Internet has rocked our world, changing explore. Vareschi wanted his students to for leadership in an interconnected the way we read, write, and learn. So think about the ways people inhabit the world.” UW-Madison is a leader in profound has been its impact, according to worlds of Twitter, Facebook, and other language education and research, McKenzie, that “you could compare it to online spaces. So he designed a course — offering dozens of languages from Arabic the invention of the alphabet.” Frankenstein, Robocop, Google: Human to Zulu, and there’s a strengthening Memory/Digital Memory — in which focus on what are considered strategic students consider “the relative frailty of languages, such as Russian and Chinese. “We want our students human memory in comparison to the “Learning a language is not a luxury,” to enter the workforce as unforgetting nature of digital storage.” In says Sweet. “It’s critical to becoming a other words, you are what you post — or global citizen.” multifaceted employees, text, or tweet, or like. (See page 21.) “My students and I are grappling with “Mashed-up, recombinant, equipped for a variety of an age-old humanities question of agency, and collaborative” is how English different fields. Part of or self,” says Vareschi. Google, he points professor Jon McKenzie describes the out, has essentially created a “shadow fast-evolving discipline known as the that is understanding that self” for each of us by preserving each of digital humanities. our online interactions, no matter how McKenzie runs DesignLab, a Europe and the U.S. are mundane. “Everything is there,” he says. consulting center housed within no longer the center of “Every message, post, chat, tag — most of UW-Madison’s College Library. There, which you don’t remember. But is it more digitally savvy professors and graduate the universe.” frighteningly accurate than your own students help undergraduates create notion of yourself?” projects with smart media, incorporating The humanities offer a sweet spot Old questions, new universe, as images, text, sound, and data to present for thinking about this rich, new-media Vareschi points out. But humanists are also ideas in different forms and reach diverse universe, where students talk, create, turning to the computer to discover new audiences. Think podcasts, video essays, listen, and share. questions — and to rethink their relation- and blogs. “Humanists are comfortable in this ship with books and writing. Books hold “Students can write academic essays space,” says McKenzie. “We’re all about words, and words are data. All of those data in their sleep,” says McKenzie. “I want rhetoric, storytelling, creativity. We look — millions and millions of words — are students to produce more than papers. I at the big sweep — what is the Internet now available online. This means it is now want them to work in groups and produce doing to our privacy, our notions of power, possible for humanists to look for large- a suite of projects.” the traditional ways we teach and learn?” scale patterns by turning to some of the

WINTER 2014 37 The most radical departure from business as usual in the humanities?

COURTESY OF UW DESIGNLAB (2) Taking scholarship public. For decades, says Sara Guyer, director of the UW-Madison Center for the Humanities, “there was an assumption that if a student focused on publicly oriented work and communicated with audiences outside academia, they were, in some way, a failure.” The center was founded in 1999 to help break down that wall. Philosophy professor Steven Nadler, its first director, started with a public lecture series, Humanities without Boundaries, which still draws crowds. Then workshops sprang up to encourage Luke, a digital storytelling project by Leah Rea Rusu ’12 faculty and graduate students to talk with each other about issues of race, disability, same software that scientists use to study are clustered thickly in Britain, as you’d gender, labor, and more. genomes, for example, or cells. expect. But the map morphs as she clicks “We wanted to coax UW humanities It’s called data mining, a.k.a. humani- through the years, showing cities across people out of their disciplinary cocoons,” ties computing. Before 2009, virtually no Europe, and even Asia, Africa, and North he says. students and few faculty had heard of America. Such broad, multidisciplinary it. Now, humanities computing is “the “How did transportation innova- conversations about real-world problems consummate academic hot-button topic,” tions — or some other factor we haven’t are now considered by many to be vital according to an April 2014 article in Slate. considered — play a role in people’s to the nation’s future. “The Heart of the Humanities students today — and reading and writing habits?” she asks. For Matter” encourages humanities scholars increasingly, their professors — have scientists, outliers often represent error to bring historical, ethical, literary, and been using computers practically their and are viewed with skepticism. But for aesthetic perspectives to bear on issues whole lives. Software isn’t intimidating humanists, DeRose says, “the outlier is of climate change, obesity, world hunger, to them. In fact, says Catherine DeRose, often what’s most interesting.” and more. Guyer’s center is now part a doctoral candidate in English, humani- It’s interesting from a literary stand- of a new regional consortium based at ties computing may hold the key to point, but according to a 2011 article in the University of Illinois that has linked revitalizing the humanities in many Forbes, mining literary data may be one humanities centers at fifteen research students’ eyes. “It’s a way to work with key to predicting human behavior in universities in a challenge to rethink and some skills they already have to study real life. Epidemiologists might study reveal the Midwest as a key site — both English texts in a new way,” she says. “If linguistic patterns to predict who is now and in the past — in shaping global they want to be on the computer, then most vulnerable to diseases, for example. economies and cultures. let’s figure out a way for them to study Bankers might use a similar descriptive The center has also become a English with it.” analysis to determine who is a good or national model for what is now known as DeRose collaborated with fellow bad credit risk. the public humanities, sponsoring major graduate students in the computer The Forbes article quotes Michael outreach initiatives that connect faculty sciences department to create a “genre Witmore, formerly an English professor and students with communities and mapping tool” for her studies in nine- at UW-Madison, who launched a radical, populations — inmates, seniors, high teenth century British literature. Her computational approach to Shakespeare’s school students, and teachers from rural filter captures cities mentioned by name works when he was here. “When you’re areas — who might otherwise never in hundreds and hundreds of British dealing with human beings and language, have access to one another’s thinking. novels — far more than she, or anyone there’s no place to hide,” he says. “We give A 2012 article in the Chronicle of Higher else, could read. At first the place names away information in everything we say.” Education called the center’s projects an

38 ON WISCONSIN “admirable example” of “PhDs turning ever deeper into their mines of special- their creative powers outward.” ization, these fellowships urge them to share what they know more broadly and The one crisis in the humanities to consider other work environments that nobody disputes is the dismal that could benefit from their scholarly academic job market. After “pausing their approach. lives for six years to study English, history, But what about undergraduates? and the like,” notes a 2013 article in the Parents, students, and even President Atlantic, humanities PhDs are facing the Obama have expressed concern about shocking odds that upward of 43 percent lower starting salaries for humanities will not receive offers to be postdoctoral grads. A 2012 study showed English researchers or professors. majors starting at $29,222, while engi- neering students earned more than “Reason may tell you $50,000 during their first year on the job. Is a humanities degree worth the Dyslexia, a comicdoc by Maria Swanke x’16 that the best approach cost — to the individual, to the school, to the economy? That, of course, depends has launched a massive effort designed to is to maximize your on how one assigns value and defines boost career readiness by helping liberal success. First-year philosophy students arts majors identify their passions, articu- income. Judgment is learn to think about this kind of thing by late their skills, and connect with alumni about questioning the discerning the difference between reason who can help them. and judgment. “We want to help the conversation assumptions that most “Reason may tell you that the best go more easily when a child tells a parent, approach is to maximize your income,” ‘I want to major in philosophy,’ ” says of us take for granted. Is says Russ Shafer-Landau, chair of the Scholz. “With more information and self- more money better? Who philosophy department, who specializes knowledge, all of our students can better in morality and ethics. “Judgment navigate the journey.” says so? How do we is about questioning the assumptions assign value to various that most of us take for granted. Is Human beings are complex. more money better? Who says so? How We make choices. We nurture beliefs. things in our lives?” do we assign value to various things in We teach our children right from wrong, our lives?” and we follow a moral code ourselves. The good news: studying the But we also do terrible things. Why are The Center for the Humanities is humanities doesn’t mean you won’t get we as a species — and as individuals — turning this crisis into opportunity. a high-paying job eventually. A study so deeply contradictory? Science can “Historically, advanced graduate released by PayScale, Inc. surveyed explain some of our behaviors, but the training in the humanities has been a 1.2 million people across the U.S. and humanities help us attach meaning to one-way street,” says Guyer. “It sends you found that in general, salaries for college them. And the search for meaning will right to a job in academia — or you are graduates even out after ten to fifteen always be a fundamental preoccupation more or less invisible. We are changing years of work experience. And in study of the human race. that model.” after study, employers consistently place So, are the humanities in crisis? With a $1.1 million grant from a high premium on the critical-thinking, Perhaps the best answer comes from the the Andrew W. Mellon Foundation in problem-solving, and writing skills of DesignLab’s Jon McKenzie. 2013–14, the center offers yearlong humanities grads. “The humanities are the crisis,” he fellowships for PhDs at community orga- The biggest barrier to success in the says firmly. “The upheaval is what we are nizations such as Wisconsin Public Radio, job market for these grads is not knowing all about.” ■ the Madison Children’s Museum, and how to communicate their value. But the Madison Public Library. Instead of that’s starting to change. Karl Scholz, Mary Ellen Gabriel is a writer for the College encouraging graduate students to tunnel dean of the College of Letters & Science, of Letters & Science.

WINTER 2014 39 PACKING UP A WAR The UW — and some of its graduates — are playing key roles in bringing back the unfathomable amount of stuff that has supported military operations overseas.

Story and Photos costing the U.S. Department of Defense the hundreds of command posts and billions of dollars to recycle hundreds forward operating bases (FOBs) — which By Meg Jones ’84 of thousands of pieces of equipment sprang up like mushrooms as U.S. and that have been used to support Opera- coalition forces flooded in to defeat the Camp Marmal, Afghanistan — Engi- tion Enduring Freedom for more than Taliban following the 9/11 terrorist neers usually build things. They don’t a decade — artillery, Humvees, desks, attacks — will soon shut down. often tear them down. computers, bunk beds, stoves, radios, Among the units packing up a war is But as America’s longest war winds rifles, pool tables, latrines, and on and on. the Wisconsin National Guard’s 829th down in Afghanistan, U.S. forces are Rather than blowing up or bulldozing Engineer Company, headquartered rapidly breaking down military facili- buildings, in Afghanistan the troops are in Chippewa Falls with detachments ties and recycling as much equipment dismantling the facilities piece by piece to in Ashland and Richland Center. The as possible. The number of American save as much as possible. Wisconsin packers arrived in Afghanistan troops is dropping from 30,000 during Everything will be sent back to in June and are scheduled to return home the summer to just under 10,000 by New America, given away to Afghan security before the end of the year, when combat Year’s Day. forces, or destroyed to prevent it from operations will cease. The unit includes It’s an unprecedented mission, falling into the hands of terrorists. And several UW-Madison alumni, such as 1st

40 ON WISCONSIN Lt. Jessica Burch ’04, the leader of the Rather than blowing up to be recycled and redistributed, says company’s third platoon. Burch, who used a black marker to deco- “We’re taking it down, bringing or bulldozing buildings, rate her red hard hat with a drawing of it home,” says Burch, who earned her Bucky Badger. degree in interior design. “There are in Afghanistan the Just a few weeks — and sometimes enormous challenges. We’ve learned to be only days — earlier, these tents, chow creative in getting the tools and the job U.S. troops, which halls, and aviation facilities fed hungry done. We’re probably doing more manual include members of the service members or housed Blackhawk labor than normal.” helicopters. Now soldiers tear them The challenges include the intense Wisconsin National Guard, down, leaving behind ghostly footprints heat and unrelenting sun, which quickly in the sand. Concrete pads and anchor overheat power tools and the soldiers are dismantling the bolts are being broken up and hauled wielding them. To combat triple-digit away with the goal of returning the temperatures, power tool batteries are facilities piece by piece to Afghan terrain to what it looked like stored in coolers, and the Wisconsin save as much as possible. before the war. engineers each consume dozens of bottles of water and power drinks during the workday. carpenters in both their military and Under such conditions, soldiers must civilian careers. wear long-sleeved shirts and gloves so “It’s the complete opposite of they don’t burn their skin on tools left in what we normally do,” says Koehler, the sun. And they can work only thirty who earned his UW degree in elec- minutes before resting thirty minutes. trical engineering. “Instead of nailing “You can only plan four hours of work up plywood, it’s taking a crowbar and in an eight-hour day,” says 1st Lt. Jeffrey pulling it off.” Koehler ’04, commander of the fourth But knowing how buildings are platoon, yet the work must still get done constructed gives the Wisconsin within the deadlines set by commanders. soldiers a useful set of skills to devote Shortly after arriving, the engineers to this task. They don’t have to search were split into four groups and sent to for electrical wiring hidden beneath bases in northern and eastern Afghanistan floors — they know exactly where it to break down hundreds of tents, dining is. They don’t have to guess which facilities, tactical operation centers, main- walls are load bearing. And they tenance facilities, and other structures. have installed so many latrines that They pulled miles of electrical wire and knowing how to disconnect plumbing plumbing pipes, moved dozens of tall pipes from drains and water sources concrete T walls with the help of cranes, is second nature. and dismantled incinerators no longer Raw materials such as plywood, needed to burn the mountains of garbage insulation, and metal roofing, along produced daily at sprawling bases. Many with furnishings, tents, and fixtures, of the soldiers serving in the 829th are are being sent to sorting facilities at a mechanics, electricians, plumbers, and few of the large bases in Afghanistan

At left, as part of a massive effort to dismantle military facilities in Afghanistan, Wisconsin National Guard soldiers use forklifts — and muscles — to break down a large aviation maintenance hangar near Mazar-i-Sharif that was used to repair Blackhawk, Chinook, and Apache helicopters.

At right, Spc. Erika Steinke of Wilton, Wisconsin — a member of the Wisconsin National Guard — is draped in electrical wiring removed from the maintenance hangar. Officials estimate that, ultimately, three-quarters of a million pieces of equipment will be packed up and returned to the United States.

WINTER 2014 41 Two members of the Wisconsin National Guard, Staff Sgt. Tom Hinman of Hazel Green, at left, and Spc. Taylor Wahlberg of Superior, pile beams onto a forklift as an aviation maintenance hangar is dismantled at Camp Marmal.

While the Wisconsin engineers travel “That was the guys’ most proud planes, most equipment will come by sea, to Afghanistan with the tools and equip- moment. They were like, ‘Ma’am, look says Adams. ment they need, to meet tight deadlines, what we made!’ ” says Burch. After analyzing deep-water ports and much of it is shipped back home before On the other end of the pipeline nearby rail and intermodal lines to ship they can finish their tasks. That means of equipment and gear flowing out of military vehicles and equipment, Adams they’ve had to come up with alterna- Afghanistan is Teresa Adams, a UW recommended the Port of Gulfport, tive ways to accomplish the job. For professor of civil and environmental Mississippi, as an entry point. The loca- example, large aviation maintenance engineering. As executive director of tion offers access to the Gulf of Mexico, tents are typically dismantled by using the UW-based National Center for an extensive system of rail tracks and giant winches to pull down the tent skins. Freight and Infrastructure Research and highways, airports that can handle C-5 and But at Camp Marmal, located near the Education, Adams is among the analysts C-17 cargo planes, and the nearby Camp northern Afghanistan city of Mazar-i- figuring out how all the military equip- Shelby, a large military base. Sharif, Burch’s platoon doesn’t have giant ment will come back to the United States “This effort is unprecedented winches. So the soldiers are using ratchet and where it will go. anywhere in the world. Three-quarters straps and flagpoles that they cut up and Though weapons, ammunition, and of a million pieces of equipment will be repurposed as roll bars to safely bring sensitive equipment — such as computers returned,” says Adams, noting that prior to down the tents. and sensors — will return home via cargo the wars in Iraq and Afghanistan, American

42 ON WISCONSIN military equipment was simply left behind or given away. “This time the stage is different,” she says. “The military is thinking sustain- ability and cost-saving. They are looking at opportunities to repurpose and resell, and how they can save with the logistics of transporting to a U.S. port and then inland to the Army Depot destinations. They want to deliver and redeploy effectively, and with the least cost. This is a new spin, it seems.” “This effort is unprecedented anywhere in the world. Seventy- five thousand pieces of equipment will be Soldiers must wear gloves and long returned. The military is sleeves while working, above, because tools and metal left out in Afghanistan’s triple-digit heat can quickly burn skin. At thinking sustainability right, 1st Lt. Jessica Burch displays UW pride by drawing Bucky Badger on her and cost-saving.” hard hat.

At FOB Fenty, Staff Sgt. Colleen wasting anything [and] so we can possibly Anderson ’09 is a team leader and the use them elsewhere,” Anderson says noncommissioned officer in charge of during a break from helping dig a trench safety for the second platoon. FOB Fenty for electrical lines. “As the war is drawing is the American base at the airfield next to down, we’re reallocating materials to save Jalalabad, and it’s from there that SEAL the government money.” Team Six left in helicopters on the Osama This is Anderson’s second deployment bin Laden mission into nearby Pakistan to Afghanistan. She was here in 2012 and returned with bin Laden’s body. with a Wisconsin National Guard unit of The platoon’s soldiers are knocking agriculture specialists that helped Afghan “I thought, militarywise, I’d never down facilities and closing portions of farmers in Kunar Province. Because of come back. But I like the culture and the Fenty because, by year’s end, only Afghan her UW-Madison zoology degree — and beautiful landscape, so if there was more security forces will remain at the airfield. the time she spent as a student volun- stability, I could totally see coming back At the same time, they are constructing teering at the zoological museum in the in thirty years,” says Anderson, who was temporary housing to handle the influx Noland Zoology Building — she was a member of Hoofers while she was a of U.S. and coalition military members selected to serve on the veterinary team, student. “I told some of my friends this and civil contractors who are leaving the working on pest eradication and helping would be a great place to backpack.” ■ numerous installations that have been to manage the unit’s Afghan interpreters. Meg Jones ’84, a reporter for the Milwaukee closed down nearby. She often wonders what it would be Journal Sentinel and a freelance writer, traveled “Our mission is figuring out what to like to return to this war-torn country as to Afghanistan in August 2014. Her trip was sup- do with all of the materials so we’re not a tourist. ported by the Pulitzer Center on Crisis Reporting.

WINTER 2014 43 It Was a Very Good Year In 1964, the campus experienced one of its most exciting years, with grand (and grandiose) expansion, and historic highlights in civil rights, science, and star performances.

By Stu Levitan JD’86 dinner and putting their money where Students honored the late president their mouths weren’t, sending more than by engaging in every form of civil rights Fifty years ago, the UW under- $5,000 (about $37,500 in 2014 purchasing engagement and by joining the Peace went one of the most pivotal power) to Mississippi to buy food for the Corps in large numbers (especially after poor, both whites and African Americans. Bill Moyers, the organization’s deputy periods since its founding in 1848. Campus interest in civil rights director and an assistant to President University President Fred Harrington wasn’t due to demographics — there Johnson, came to campus to promote the set the tone when he vowed in January were more black students from Nigeria Corps). The federal government returned that the university would “get bigger and (23) than from Wisconsin (21), and the favor with unprecedented financial better” that year. It certainly got bigger among the 2,254 faculty, only nine were support, providing more than $57 million — 1964 brought the campus’s largest people of color. But all year, there had in the 1963–65 biennium, including $20.4 graduation, enrollment, and budget up to been an ongoing involvement in the million in 1964 for research alone. that time, a building boom that included primary political and moral issue of the The sixties were in full swing, and the the city’s tallest and the university’s day ­— the movement to end segrega- campus was swinging with them. Madison biggest buildings, and plans to expand tion in the South. saw perhaps its greatest year ever for live the campus in unimaginable ways. It had been just months earlier, in music in 1964, featuring legends such as The year grew even more notable as November 1963, when the Class of ’64 Bob Dylan, Louis Armstrong, Johnny the months passed. Just before Thanks- had its senior year rent by tragedy: the Cash, the Beach Boys, the Four Seasons, giving, the UW community celebrated death of the president. But it bounced and Roy Orbison. Violinist Isaac Stern, its extraordinary growth with a gesture back. “Despite the lingering pall of JFK’s jazz pianist Oscar Peterson, and blue- of personal sacrifice. Some six thousand assassination,” then-Daily Cardinal editor grass pickers Flatt and Scruggs delighted students — nearly a quarter of the student Jeff Greenfield ’64 recalled in an email, diverse Union Theater audiences. Harry body — joined the National Student “my overriding sense of 1964 was a sense Belafonte headlined Homecoming, Bo Association’s Fast for Freedom, skipping of optimism.” Diddley rocked the Military Ball, and

44 ON WISCONSIN UW-Madison Archives 23/21 S00650

At the beginning of the 1963–64 school year, students prepared to board a bus outside the Memorial Union, bound for the March on Washington for Jobs and Freedom, where Martin Luther King’s “I Have a Dream” speech helped to inspire continued civil rights activism. sitar master Ravi Shankar graced Great analysis that would lead to his Nobel Johnson visited boyfriend Jack Olson Hall — two years before Beatle George Prize in medicine in 1975. x’68, a freshman from Maiden Rock, Harrison first heard him play. Professor Lee Dreyfus, general Wisconsin, and former congressional That spring, University Hospital manager of WHA-TV, organized a page. The two posed with Harrington became the first hospital to operate an project televising reference books so that, before the Lincoln statue, had pizza at IBM 1440 computer system — not for as he told the Wisconsin State Journal, Paisan’s, and saw the Doris Day- patient care, but for billing and other “500 students can read the same book James Garner romantic comedy Move administrative services. And the UW at the same time.” Dreyfus, who went Over, Darling. became the first university in the country on to become governor of Wisconsin in And a homegrown Badger made to put alumni transcripts (more than 1979, also helped to demonstrate zoology national sports news with lasting impact 350,000 of them) and all new student instruction for faculty via television. when slugging baseball outfielder Rick records on microfilm. And much-anticipated construction Reichardt x’65, a junior from Stevens Howard Temin, assistant professor on the Biotron, a unique facility to study Point, signed with the Los Angeles Angels of oncology in the new eleven-story living organisms under controlled envi- for an astronomical $200,000. The sum McArdle Memorial Laboratory for ronmental conditions, finally began. so shocked Major League Baseball that Cancer Research, announced break- The campus also made national news it started an amateur draft to stop the through discoveries into the relationship for nonacademic reasons. A teenage bidding wars for “bonus babies.” between tumor viruses and cancer, the courtship played out in January, when The remarkable year was not revolutionary “reverse transcriptase” presidential daughter Luci Baines lacking for campus high jinks, either.

WINTER 2014 45 AP PHOTO/EDDIE ADAMS AP PHOT0

Bob Dylan and Louis Armstrong were among the many big-name performers to visit Madison in 1964, along with Harry Belafonte, Bo Diddley, Johnny Cash, the Beach Boys, Flatt and Scruggs, Roy Orbison, the Four Seasons, Ravi Shankar, and violinist Isaac Stern.

A spectacular frozen melee developed L. Mosse Humanities Building). But under construction; contracts were let for on the night of March 9, as students even as they approved the design, the Gordon Commons, and Union South was rolled a huge snowball, up to fifteen feet regents had misgivings. proposed. However, although diamonds high, onto Observatory Drive just east “Looks like something right out of may be forever, buildings are not. All of of the new Natatorium, snarling traffic Mesopotamia,” regent Charles Gelatt the structures have since been razed. for a four-block area. As their number ’39, MA’39, MA’83 groused. Board presi- The Athletics Department scored in grew to about five hundred, the students dent Arthur DeBardeleben said it looked ’64, as the regents approved expanding tipped over two large flatbeds around the like a factory. Engineering dean Kurt Camp Randall with a 13,103-seat second massive mound and pelted police with Wendt ’27, head of campus planning, deck and a two-story press box, building snowballs for about ninety minutes before promised that “a proper treatment would a Winter Sports Arena — and increasing they were rousted. There were no arrests. be developed to improve the appear- ticket prices to pay for it all. ance.” Plans for the adjoining Elvehjem The decision to expand the stadium Big, Big Red: the Art Center (now the Chazen Museum of was not without debate. Gelatt warned of Art) also advanced, while private fund- the “very real danger” that professional Badger Building Boom raising continued. football “could drive college football off Decisions made and actions taken in 1964 The regents also approved doubling the air.” Regent Maurice Pasch wondered, profoundly affected the UW’s physical the $5.5 million Language Building “Has the athletic board given any consid- presence. (now Van Hise Hall) to eighteen eration to the possibility of moving the “We have never had anything like stories (making it the tallest building stadium entirely?” DeBardeleben warned, the building program we now have,” in Madison), along with plans for five “We should not take on commitments Harrington told the regents in March. natural-sciences buildings costing that for the next fifty years we are going “I have been called a bigger imperialist $17 million — all at one meeting. to be bound to a good team,” and even than Theodore Roosevelt,” he added, The twin towers of Witte Hall opened questioned “whether this was a proper referring to all the private homes and that fall, with plans being drawn for function of the university.” shops the university had purchased to another women’s dorm across Dayton Harrington assuaged the skeptics. allow the expansion. Street. The dorm was never built, however, “We have every expectation that the It was 1964 that gave us the design and that space is now occupied by the attendance will be above the 75 percent” for the university’s most massive struc- university’s “Taj Garage” parking ramp. needed to sustain the financing, he said. ture, the $9.8 million South Lower In 1964, the Administration Building, As to the winter facility, he offered that Campus Building for History, Music, later named after business manager A.W. “curling would seem like a pleasant Art, and Art Education (now the George Peterson, was dedicated; Ogg Hall was faculty sport.”

46 ON WISCONSIN UW-MADISON ARCHIVES 26/1, S10233

Witte Hall, left, opened in 1964 as campus administrators scrambled to prepare for the biggest enrollment in the university’s history. At the time, plans even called for the creation of a second four-year campus at the location of the current University Research Park on the west side of Madison.

history, before or Farms, on Mineral Point Road past since. And the state’s Whitney Way, about five miles west of primary educational Bascom Hall. To Harrington, the only planning body, question was when a full western campus the Coordinating would open. “We will certainly have some Committee on sort of campus use here one day — very Higher Education handsome and quite high,” he declared in (CCHE), said even September. more students were Not everyone jumped on the expan- coming: 45,000 in sion bandwagon. “It was all madness 1970 and 52,183 in — they had no sense of limits,” says Bill 1973, almost 20,000 Kraus LLB’49, a respected insurance more than any other executive and political operative whom plan had projected. incoming Governor Warren Knowles “The Madison would appoint to the CCHE in 1965. campus figure is But campus planners pursued their DeBardeleben was prescient. After staggering!” Harrington exclaimed at ambitions and even proposed a name for the addition opened in 1966, the football the February regents meeting. Told that their concept. “We are talking about a team went 6 and 32 the rest of the decade, their campus population would double in nucleated campus,” Dean Wendt told the without a winning season until 1974. nine years, administrators started plan- regents in March. Its purpose was to “cut The university also moved ahead with ning to double the campus. There was down to a substantial degree the amount plans for a second gymnasium (now the regent agreement to hasten construction of student traffic.” The university was Natatorium), apparently without concern of student housing from 1,000 units per frantic to deal with the onslaught of auto- for historic preservation. “We can’t tear year to 2,500, including 3,000 new rooms, mobiles, scooters, bikes, and pedestrians. down the old Red Gym,” Harrington said, similar to the towering southeast dorms, “Drastic action is needed,” Wendt told “until we build a new one.” on Observatory Drive across from the the regents in January. Natatorium. DeBardeleben was particularly ambi- Staggering Number Harrington had even grander plans tious, asking in April about “development — a complex of residential and academic of an underground rapid transit system” of Students facilities for 10,000 to 15,000 freshmen to serve the campus. Harrington said it But the specter of an ever-increasing and sophomores near Picnic Point, and would be cheaper to move the campus. population on a campus about to burst a similar setup north of the Veterans’ DeBardeleben suggested a monorail “so was haunting the university. Administration hospital, now the site of that we can eliminate all parking prob- Commencement that June set the the UW Hospitals and Clinics complex. lems.” Vice President Robert Clodius tune, the largest of the 111 such events to “The area at the base of Picnic Point said they could look into one as had “been date. As morning clouds cleared for a late is very promising,” Harrington said, used at Disneyland and the World’s Fair.” spring sun, about 3,100 received degrees. although he admitted that there could be The administration even considered Enrollment in the spring of ’63 was some “foundation problems as the land is banning all student cars, Wendt said, 21,733, and 26,293 enrolled in the fall below lake level.” but there was “some question about the of 1964 — a 20 percent increase, the To cap it off, plans called for a four- legality” of such a move. The regents also greatest two-year jump in the university’s year campus on the Charmany-Rieder reviewed, but did not adopt, a campus

WINTER 2014 47 WISCONSIN STATE HISTORICAL SOCIETY WHI-98263

Clockwise from right: As a UW junior, Rick Reichardt made national sports news when UW-MADISON ARCHIVES S09037 he signed with the Los Angeles Angels for the unprecedented sum of $200,000. Former UW student Andrew Goodman was one of three Freedom Summer volunteers who were tortured and killed by the Ku Klux Klan in Mississippi. In January, Luci Baines Johnson, LBJ’s daughter, visited her boyfriend, Jack Olson, on campus, where they chatted with university president Fred Harrington, left, on Bascom Hill. plan to post guards at three checkpoints to block all personal vehicles — including bicycles — during the workday.

University officials faced one big UW-MADISON ARCHIVES S04139 planning problem: nobody knew what future enrollment would be. “We have been consistently wrong in estimating what the numbers would turn out to be,” Wendt told the regents. “We anticipate that we might again be wrong.” He was right — they’d be wrong. Enrollment hit 40,000 in 1979, eleven years after the CCHE said it would, and peaked (in 1985) at 45,050, well below projections. Greeks had their own building boom as seven fraternities and sororities undertook additions or new construc- tion, including the modernistic Sigma Chi house on Langdon Street. The fraternity left its historic site at the end and author Greenfield says, was “the most went to Mississippi for the historic of Lake Street to make way for a new polarizing topic” on campus. Freedom Summer Project voter-registra- Alumni House, which was originally to Although civil rights activism was not tion effort, about twenty Badgers were on occupy the historic Washburn Observa- the all-consuming issue that the anti-war the buses. tory, but instead came to its lakefront protest would soon become, it was the Immediately afterward, new history location at the behest and bequest of the primary political cause on campus and off. grad students and civil rights activists late Thomas E. Brittingham, Jr., a past Students formed the core of the Congress Mimi Feingold Real MS’66, PhD’67, Wisconsin Alumni Association president. of Racial Equality cadre of volunteers, Vicki Gabriner MS’66, and Bob Gabriner undertaking a series of direct actions that MS’66 began assembling what has The Movement spring. They picketed and occupied the become one of the nation’s richest civil aisles of the Sears store on East Wash- rights archives — the Wisconsin Histor- in Madison ington Avenue until the store hired a few ical Society’s collection of papers, records, But the biggest development affecting the black workers. They disrupted the State and images concerning the Freedom letter societies wasn’t one of bricks and Assembly, bringing signs into the gallery Summer Project, with over 100,000 pages mortar, but of rights and privileges, as and singing “We Shall Overcome,” and of primary source material. About a third the faculty faced off with fraternities over they chanted “Jim Crow Must Go!” when of the collection has already been digi- their membership practices. segregationist Governor George Wallace tized and put online. “Racial discrimination in the frater- spoke to the Downtown Rotary club. And A Badger made national civil rights nity-sorority world,” broadcast journalist when several hundred northern students news in May when the U.S. Supreme

48 ON WISCONSIN UW-MADISON ARCHIVES S14040 UW-MADISON ARCHIVES 23/11 S080270

Although campus protests had not yet reached the fever pitch they would hit during the Vietnam demonstrations of the late sixties, there were still plenty of rallies revolving around issues such as politics, civil rights, and the burgeoning peace movement.

Court upheld the disorderly conduct required them to discriminate on account education,” Knowles declared. The univer- conviction of junior Dion Diamond, a of race, color, creed, or national origin. sity responded by submitting a record prominent black activist from Louisiana Most of the groups embraced the budget request, and waited for what cuts who had recently transferred to the requirement and complied well before and caps might come. UW from Howard University. Diamond the November deadline. But challenging At year’s end came a tantalizing tip served his sixty days back home and the rules as an improper intrusion into about a future UW area of expansion. To returned to resume his activism and private affairs and alumni rights, Acacia “improve liaison between the university academics. and Phi Gamma Delta fraternities and research people and with the industry And there was a tragic Madison date- Kappa Delta sorority refused to sign, people” and facilitate “research that line when former classmates remembered and were recommended for termination. will be helpful for Wisconsin industry,” Andrew Goodman x’65, one of three The Inter-Fraternity Association also Harrington reported in December, the Freedom Summer volunteers murdered took independent action, suspending university established a University- in Meridian, Mississippi. Goodman had Acacia from privileges. But all three later Industry Research Program. “We feel come to the UW in 1961, but he with- demonstrated sufficient compliance to we have just begun,” he said. “There is drew for health reasons after a semester maintain good standing. a great deal more to do.” and transferred to Queens College In 1983, the regents would turn (where musician Paul Simon became a that nascent program into the 255-acre friend). On June 21, Goodman, Michael Reality Check University Research Park, the R&D Schwerner, and James Chaney were Lastly, 1964 was an election year, filled facility on the site of the Charmany- abducted, tortured, and killed by Ku Klux with campus campaign appearances and Rieder Farm — where fifty years ago, Klansmen. Their bodies were found in an protests — and a result that stunned the the university had planned to build its earthen dam six weeks later. university: while Wisconsin voted 2–1 for western campus. The faculty weighed in on civil rights, President Johnson, it ousted incumbent A setback became a step forward. ■ insisting that alumni not be able to veto Democratic Governor John Reynolds in fraternity or sorority pledges for discrimi- favor of Republican Warren Knowles. Stu Levitan JD’86 is the host/producer of “Books & Beats” on Madison radio station natory reasons — although they could still In December, Knowles denounced the 92.1, chair of the Madison Landmarks weigh in on standards such as academics UW’s “grandiose schemes” and warned Commission, and author of Madison: The and character — and enacting a rule of enrollment cuts and other austerity Illustrated Sesquicentennial History, Volume 1 requiring all social organizations to certify measures. “The people of Wisconsin are (UW Press 2006). that no constitution, bylaw, ritual, or rule unwilling to pay higher taxes for state

WINTER 2014 49 traditions

It’s all about affordable fun — and escaping winter for a while — when you grab a ball and hit the lanes at Union South. JEFF MILLER Union South Bowling When winter wraps its icy fingers around Madison, Badgers need a place to burrow — and have fun. Deep inside Union South, they lace up their bowling shoes and hope for strikes (or at least spares). In a recent one-year period, bowlers of all abilities played 58,520 games on the building’s gleaming lanes. Wisconsin is what you could safely call a bowling state. High schools have teams, which is where many Badgers sharpen their skills before coming to Madison. And the UW has a team. Representing one of thirteen schools that make up the Wisconsin Collegiate Bowling Conference, it takes over the student union’s eight lanes to practice on Monday nights. Even with frigid temperatures outside, some wear shorts with their bowling shoes. There is high-fiving and trash-talking. Distinct bowling styles are on display. A few team members stick out their weak side legs, flamingo-like, as they release their balls, bending their knees back behind them. For some bowlers, the ball makes a guttural thud as it hits the lane. For others, it just barely kisses the surface before smoothly rolling toward the ten pins and knocking them down with a crash. There used to be other places to bowl on campus. In 1910, four lanes opened in Lathrop Hall, designed to give female students some space to engage in physical activity. The lanes remained until the building underwent a major restoration in the 1990s. Memorial Union added six bowling lanes during a 1939 remodeling project, but those were closed in 1970. The old Union South opened that same year with eight lanes — enough to accommodate the bowling team. In many ways, bowling is a throwback, a connection to an era when people gathered without the distractions of cell phones and text messages. It brings back fond memories for those who perched on barstools and munched on french fries during their parents’ Friday night leagues. Whether a final score is 200 or somewhere south of 80, it’s fun. And the best part? It’s cheap. You can rent shoes and bowl a couple of games on a Saturday night for about $10. Jenny Price ’96

What’s your favorite UW tradition? Tell On Wisconsin about it at [email protected], and we’ll find out if it’s just a fond memory — or if it’s still part of campus life today.

50 ON WISCONSIN WINTER 2014 51 Are the Kids Really All Right? attending his or her “dream school” is a full-time job. In fact, Shim’s team has Continued from page 33 causing a financial strain. found that full-time employment affects “They come home from the hospital young adult happiness more than debt. However, financial parenting in onesies with Bucky on them — that’s Those with a high level of debt who are skills aren’t always as intuitive as one how far back this dream goes for some,” working full time rate their satisfaction would think, as Shim learned firsthand says UW student-aid adviser Todd Reck. with life just as highly as those who are during the early days of the Pathways project. The Shims had always planned to put their children through college GREAT EXPECTATIONS themselves, but Shim began to doubt that approach after the first wave of Among American families with children under 18: data. Instead, she convinced her husband to read her research paper, and 65% say that a college education is expected after much cajoling, he got on board with a new plan to make their daughter 51% are saving for college more personally accountable for her education. 41% have created a plan to pay for college The younger Shim was initially From the Sallie Mae/Ipsos annual report resistant to taking out a relatively “How America Pays for College.” modest loan and developing a plan to pay it back, but the result — according to her mother — is that she has become more mindful about her finances and is “The problem is when you bring them working with no debt at all. “It’s not the making more strategic career choices. home in the onesie, you’re not thinking, debt that matters. It’s that they feel self- “I couldn’t buy that for her,” Shim ‘Hey, I need to put a few dollars away in sufficient,” she says. says. “I’m so happy we did it. It’s been a an account.’ ” For Hillman, student debt is an issue life lesson for her.” that hits particularly close to home. A Not every student has an expert Feeling down, former Pell grant recipient who carried in consumer literacy or a director of an above-average debt load himself, financial aid as a parent. To help families but looking ahead Hillman worked three jobs and struggled with a lower level of financial savvy, the For Brown, advice about belt-tightening to stay afloat during his undergraduate Pathways team is developing a set of in college is unhelpful. “Our generation years at Indiana University. recommendations to help parents guide is dealing with something that previous “I was just overwhelmed. I thought their young-adult children through generations couldn’t even imagine in it should not be this way just to [start] major financial decisions. Shim says the terms of the cost of college,” he says. a career,” he says, adding that the team is also working on ways to tailor “To say that we need to work harder only place he ever encountered other these recommendations to fit different or not take out these loans is, honestly, working-class students on campus was in personality types, since no two young insulting, because if they were in the the lobby of the financial-aid office. adults are exactly alike. same situation as us, they’d probably “What keeps me going is that Advisers say they would love to see a have to do the same things.” someday, I hope it will matter,” Hillman willingness among parents to talk openly According to data from Pathways, says. “I’m fighting the good fight — and honestly about the family’s finan- Brown’s feelings aren’t unusual. The that’s what sustains me. We’re waiting cial situation, starting when a student majority of students experience a decline for our window. Eventually these ideas is in the first years of high school. in psychological well-being immediately will float through the right channels.” ■ Several members of Fischer’s team say after graduating from college. “They Sandra Knisely ’09, MA’13, a news content that during visits, it’s not uncommon realize life is tougher or a lot more strategist at University Communications, takes for parents to ask students to leave the serious than they thought,” Shim says. every financial seminar she can find. room when an adviser starts asking ques- Most, however, eventually experience tions. Often, students have no idea that a psychological rebound after landing

52 ON WISCONSIN Badger connections JEFF MILLER

54 Alumni Association News Cold Shoulder During Hoofers’ Winter Carnival last February, students built themselves a classmate out of snow 56 Class Notes on Lake Mendota. Hoofers are the Union’s outdoors activities clubs. The next Winter Carnival will run 65 Bookshelf February 2 to 8, 2015, and beneath their mittens, Hoofers have their fingers crossed for ice and snow. The event has been part of the Union since the 1920s — a much longer life than this poor top- hatted gent experienced. RIP, Frosty: rest in puddle.

WINTER 2014 53 alumni association news

New Tradition Captures a W Snapshot Coolest. Class. Picture. Ever. BRYCE RICHTER

Students attending Wisconsin Welcome activities in September took part in a new tradition by joining band members on the field at Camp Randall Stadium to make a huge W. All of the first-year Badgers wore complimentary T-shirts supporting The Red Shirt™ program, which raises funds for the need-based Great People Scholarship.

As first-year students gathered for Wisconsin Before making their trek onto the field, the university, and the UW Marching Band Welcome activities at Camp Randall Stadium participants received this year’s edition of The performed a rendition of the Fifth Quarter to in September, a new tradition took shape. Red Shirt™, which supports the Great People help incoming students learn the lyrics and After a program designed to teach them Scholarship. motions of the UW’s most popular tunes. about essential UW traditions, students “As first-year students begin their time Participants were active on Twitter using descended on the field to form the shape of here at UW-Madison, we want to introduce hashtags #WProject and #Badgers, and a W for a giant photo op. them to a tradition that can be carried into showed off photos of themselves as they Known as the W Project, the super- alumnihood,” says Shannon Timm ’08, wore the The Red Shirt for the first time. snapshot was inspired by similar efforts at a WAA marketing manager. “The Red Shirt “WASB was interested in organizing the other Big Ten schools. Not to be outdone, represents a sense of identity, community, event to fulfill our mission of linking students students from the Wisconsin Alumni Student pride, and belonging.” past, present, and future,” says B.C. Cole Board (WASB) spent months collaborating The welcome event featured speakers x’15, one of the Wisconsin Alumni Student with the Wisconsin Alumni Association (WAA), from UW Athletics — including football Board organizers. “The W Project hits on the Center for the First-Year Experience, coach Gary Andersen and Badger basket- all three points, as it gets current students University Communications, the UW Marching ball student-athletes Sam Dekker x’16 and engaged at the event, allows the photo to be Band, and UW Athletics to pull off the event. Josh Gasser x’15 — who talked about shared with future Badgers and alumni, and The official photo, as well as candid shots and the UW experience, good sportsmanship, is a memento to those current students after a time-lapse video, were shared with students and student conduct at events. WAA pres- graduation.” and the campus community. (See uwalumni. ident Paula Bonner MS’78 spoke about Preston Schmitt ’14 com/go/wproject.) the importance of staying connected to

54 ON WISCONSIN ANDY MANIS; BELOW, LEFT TO RIGHT: BRYCE RICHTER, COLETTE HEISER

Making Homecoming Welcoming for All Multicultural activities aim to broaden alumni engagement.

Although it’s one of the largest and longest- running traditions on the UW campus, some alumni and students have never felt especially at home during Homecoming. It’s a feeling that a campus coalition led Attending a reception at last year’s Multicultural Homecoming were Ada Umubera x’15, by WAA is working to change, one inclu- Erika Dickerson x’13, Milele Chikasa Anana, and Chika Onwuvuche ’14. sive festivity at a time. In 2013, more than 170 attendees participated in the first-ever compre- encourage more multicultural participation in parties, special campus tours, and more. hensive Multicultural Homecoming, and this broader Homecoming activities and, by exten- “Alumni of color [can] relive their campus year’s event built upon the new tradition. sion, more involvement on campus in general. memories by reconnecting with programs and “This was only the beginning of what we “Alumni of color can assist the university organizations that were part of their student hope will become a more extensive dialogue in areas of student recruitment, mentoring, experience,” McDowell says. “All are enriched about improving multicultural alumni engage- career networking, volunteer service, and when we contribute to and learn from a ment with the UW and celebrating diversity philanthropy,” says Candace McDowell community comprising people from other efforts across the university landscape,” says ’73, founder and now director emerita of the backgrounds and beliefs.” Tracy Williams-Maclin, director of diver- UW Multicultural Student Center, who worked Campus partners that collaborated to host sity and inclusion for the Wisconsin Alumni closely with fellow alumni to coordinate this this year’s celebration included First Wave, Association. “There’s a great deal of excite- year’s celebration. “[This event] provides an Latino/Latina Student Association, LGBTQ ment and enthusiasm around the continuation opportunity for the university to build a strong Association, Multicultural Student Center, of that mission.” culture of engagement, commitment, and National Pan-Hellenic Council/Black Greeks, Multicultural Homecoming is designed to philanthropy among multicultural alumni.” Office of the Chancellor, PEOPLE, the Posse encourage students and alumni from diverse Activities during the 2014 Multicultural Program, Wunk Sheek, and the Division of backgrounds to celebrate and network. Orga- Homecoming weekend included a welcome Diversity, Equity & Educational Achievement. nizers hope that fostering a stronger sense reception, a networking event for students Learn more at uwalumni.com/mchc. of community among diverse alumni will and alumni, panel discussions, game-watch Sandra Knisely ’09, MA’13 BADGER TRACKS

Those who flocked to Bascom Hill this October during Fill the Hill State Fair in August. Badgers helped with science exhibits, hands-on saw a familiar tradition when a plastic flamingo was planted on the hill activities, and a pep rally, as well as a supply drive for Milwaukee Public each time someone made a donation to the University of Wisconsin’s Schools. Nearly 150 bags of school supplies were collected, along Annual Campaign. Participants could follow the October 7 march of with more than $10,000, nearly doubling the funds the flamingos on social media, and those who gave $250 or more raised last year and providing classroom received their own pink plastic lawn ornaments in the mail. The technology for students and teachers. more than 800 gifts exceeded the campaign’s goal. Your online alumni home Each year, alumni chapter volunteers in dozens of cities at uwalumni.com has a new around the world collect funds at game-watch parties and social events look. The newly redesigned site to support future generations of Badgers. In 2014, chapters raised makes it even easier to be a part $614,150 and awarded scholarships to nearly three of a dynamic alumni commu- hundred students. Wisconsin-based chapters were nity and to share stories, photos especially active this year: 46 percent of the total (such as the pooch at right), and scholarships were awarded to in-state students. more. Alumni will find the latest news WAA once again coordinated a cadre of volun- and info about what’s new at the UW, as well teers who joined faculty, staff, and students as new ways to stay connected to the worldwide at UW-Madison Day at the Wisconsin Wisconsin alumni network. Enjoy the new view!

WINTER 2014 55 classnotes

40s–50s That’s because Jack Harned he’s well known for his Modernist What’s new(s) with you? ’54 has earned its Kollins Lifetime sculptures and as an educator Do tell! Please send the (brief, After serving as a special-educa- Achievement Award for 2014, and consultant in schools and at please — and thank you) details tion teacher for twenty-five years making him only the fifth recip- the San Diego Zoo. of your recent life shifts, shape and raising four children, Miriam ient of NAHC’s highest honor. The shifts, glories, and other signif- Max Schrager ’41 moved back award lauds Harned’s service on icant moments by email to to Milwaukee from New Jersey the NAHC board since 1996 and 60s [email protected]; by in 2008. At age ninety-five, she’s his success as a senior partner mail to Class Notes, Wisconsin still traveling and keeps very and co-founder of AutoCom In her first run for political office Alumni Association, 650 North busy at East Castle Independent Associates, a public relations firm this spring at age seventy-five, Lake Street, Madison, WI 53706- Living with play readings, theater in Bloomfield Hills, Michigan. He’s Mary-Beth Kuester ’60, MS’74 1476; or by fax to 608-265-8771. and symphony outings, and also managed General Motors’ challenged a ten-year incumbent The limitations of the printed more. “There doesn’t seem to be international PR programs. to win the District 4 alderperson page being what they are, we enough time to do everything,” Two football greats were election in Clintonville, Wisconsin. regret that we cannot publish she says. “This is really what’s honored in April at the 2014 Duffy She’s held leadership posts with all of the submissions that we keeping me alert.” Daugherty Memorial Awards community organizations, served receive, but we love to hear from Retired army colonel Richard Banquet in Bath, Michigan. Ken as president of the Phoenix you nonetheless. Jones ’50 of Melbourne, Florida, Hofer ’57 accepted the High Services marketing firm for twenty writes that obtaining his commis- School Football Award, and UW years, and taught marketing and Death notices and all name, sion through the UW’s ROTC athletic director Barry Alvarez finance at numerous colleges, address, telephone, and email program provided him with a took home the Collegiate Football including UW-Madison. updates should be sent by email “wonderful military career” that Award. Hofer — known as the For thirty-six years, UW to alumnichanges@uwalumni. spanned from an infantry PFC to “guru of the single wing” for his professor emeritus of landscape com; by mail or winged pig to military intelligence full colonel at offense strategy — retired from architecture William Tishler ’60 Alumni Changes, Wisconsin the National Security Agency. That Menominee [Michigan] High of Madison “has been a highly Alumni Association, 650 North was followed by fourteen years at School in 2011 after a stellar valued instructor and scholar,” Lake Street, Madison, WI 53706- the Kennedy Space Center during coaching career that began in began the praise that accom- 1476; by fax to 608-262-3332; flights one through twenty-five 1964. And Alvarez? He needs no panied the Carpenter Teaching or by phone to 608-262-9648 of the space shuttle. “I recog- introduction. Thanks to former Medal that he received this or toll free to 888-947-2586 nize that this doesn’t reflect great WAA board chair Doug Griese fall at the American Society of (WIS-ALUM). strides in academia,” Jones says, ’75 of Troy, Michigan, for letting Landscape Architects’ annual “but certainly a grand opportunity us know. meeting. It also applauded his The Badger Insider, the Wisconsin to serve our country, which began Marlen Hoesly ’59 sounds “finely crafted and reflective Alumni Association’s (WAA) when I was drafted in 1943.” like a guy who has some great lectures” and his documenta- thrice-annual magazine for its In 1988, Jinny (Virginia) stories to share. Although he tion of the work done by early members, is the place where Johnson Hart Morelock ’51 no longer works as a dance Midwestern pioneers in the field. you’ll find the great majority of of Huntington Beach, California, instructor on cruise ships, he To celebrate her seventy- obituary listings of WAA members walked in her first event to help continues his quest to visit at fifth birthday, Milwaukeean Cari and friends. If you’re already a raise money for AIDS research least 200 countries (the last (Carolyn) Ferry Taylor-Carlson WAA member, we thank you with a daughter and her son, who we knew, he was at 187, plus ’61 hiked one hundred miles, heartily! If you’re not, please was HIV positive. He passed away all national parks) and recently just as she had done when she consider joining our merry band after their 1992 walk. Morelock took a long cruise from Japan to turned fifty. This time, she started at uwalumni.com/membership. has also walked marathons, Thailand. Hoesly rides his motor- in Colorado, moved on to multiple and then for eight years volun- cycle to work as a security guard spots in Utah, and camped in x-planation: An x preceding a teered as a roadie for the annual in his home community of Las a teepee in the desert. “Since I degree year indicates that the AIDS/LifeCycle, the 545-mile Vegas, where he’s been an active have a bad memory for pain,” individual did not complete, bike trek from San Francisco to leader in WAA’s alumni chapter. she writes, “I had forgotten about or has not yet completed, that Los Angeles. In 2013, this great- A comic book character the boulders and the climbing on degree at UW-Madison. grandmother got on a bike for the speaking a Class Notes submis- some of the hikes, which meant first time in sixty-five years to train sion in a word balloon has to be a the [trek] took me two weeks.” for the June 2013 ride, in which first for us. The comic hero says Taylor-Carlson used to walk eigh- The Wisconsin Alumni she was the oldest cyclist at a that artist Joe Nyiri ’59, MS’61 teen to twenty-five miles each Association® encourages spry eighty-two years! has held seventeen two-person day and was an outdoor guide diversity, inclusivity, nondiscrim- It’s probably safe to say art shows in the U.S., as well for thirty years with her business, ination, and participation by all that we’ve never heard from the as thirty-four solo exhibitions in Venture West. (That explains it!) alumni, students, and friends of National Automotive History the U.S. and Mexico. His latest When the Palo Alto UW-Madison in its activities. Collection (NAHC) — the world’s was a March exhibit called Birds, [California] Weekly honored six largest public archive of auto- Animals & Humans I Admire in his area citizens in May for their “life- motive information — until now. home city of San Diego, where times of achievement,” attorney

56 ON WISCONSIN Greg Gallo ’63 of Menlo Park in 2006, he joined Pepperdine, The highest honor that the who excelled on its aptitude test, was among them. Characterized where he’s an executive professor University of Maryland in College Patricia Bullis Colwell ’70 by the newspaper as “one of of marketing in the MBA program. Park bestows upon its faculty was hired immediately. Her friend Silicon Valley’s most acclaimed Struggling athletes, let is the title of Distinguished Lynne Loots ’66 of Cary, North merger maestros” and “one of Cheryl Behrens Woodworth University Professor, which Carolina, tells us that Colwell the nation’s top dealmakers,” ’65 be your role model. At history professor Jeffrey Herf quickly rose from programming he’s a partner at DLA Piper who’s age seventy, the Pewaukee, ’69 now holds. He was lauded to management: “Pat was in the also known for his decades of Wisconsin, triathlete has been at an October ceremony. Herf right place at the right time,” she commitment to the nonprofit training for her fifth(!) Ironman studies the intersection of ideas says, to make the most of her community. Gallo applies his competition, held in Kona, Hawaii, and politics in modern European intelligence and the advances knowledge of corporate finance in October 2014. Her time in history, specializing in twentieth- created by the women’s move- to nonprofits, noting that, “For 2013 was fifteen hours, forty- century Germany. He’s associated ment. After thirty-five years with me, the similarities are bigger seven minutes, thirty-seven with the university’s Gildenhorn IBM, Colwell now runs Carolina than the differences.” We appre- seconds — a personal best that Institute for Israel Studies and is a Heritage Vineyard and Winery, an ciate receiving this news from earned her the top spot in her age member of the editorial boards of organic operation that she and David Payne ’59 of Palo Alto. group. Woodworth also repre- Central European History and the her husband established in Elkin, We’re certain that Bill Tuttle, North Carolina, in 2005. Jr. MA’64, PhD’67 would be “I love working in health care. Hearty congratulations considered a “man of merit” to Randy Jirtle ’70, MS’73, anywhere, but he’s earned that Every day I see the circle of life.” PhD’76 for earning the Institute actual title at the University — Marilyn Rhodes ’78, MA’84, PhD’88 for Functional Medicine’s (IFM) of Kansas (KU), where he’s a Linus Pauling Functional Medicine professor emeritus of American sented the U.S. at the 2014 World Journal of Israeli History. Award, bestowed at its interna- studies and history. The Man of Championships this summer. In the early 1980s, Russell tional conference in May. IFM’s Merit award recognizes “the KU Writes her sister Georgia Nelson ’69 helped to found what chair emeritus hailed Jirtle in men who positively define mascu- Behrens Unger ’64 of Fitchburg, he believes was the nation’s first this way: “He is an extraordi- linity by challenging norms, taking Wisconsin, “Cheryl didn’t even tenant-focused commercial real nary discoverer who crossed the action, and leading by example run before she was sixty-two, estate firm. Today, he’s the presi- boundaries of disciplinary myopia while making outstanding so her story is very interesting.” dent and principal of Nelson, Tietz to become the father of envi- contributions to KU and/or the Georgia and their other sister, & Hoye, a Minneapolis-based ronmental epigenomics. I also Lawrence [Kansas] community.” Gail Behrens Robinson ’68, commercial real estate firm, and call him the father of nutritional When the degrees were traveled to Croatia this spring on the recipient of the Minneapolis/ epigenetics …” Jirtle is currently conferred at the College at a WAA-hosted tour. St. Paul Business Journal’s a professor of epigenetics at the Brockport/State University of If you’ve seen the award- 2014 Best in Real Estate Career University of Bedfordshire in the New York’s May commence- winning PBS documentary The Achievement Award. Thanks to UK and a senior scientist at the ment, Thomas Markusen ’65, Florida Water Story, you’ve the office of Ted Kellner ’69 UW’s McArdle Laboratory for MA’66 took the stage to receive seen the work of its co-writer, — a fine friend of Nelson from Cancer Research. He earned the an honorary doctor of fine arts Joseph Delfino PhD’68. He’s their days as Brittingham Vikings UW College of Engineering’s 2006 degree. He’s an internation- retired after thirty-two years as scholars together — for sharing Distinguished Achievement Award, ally known fine-craft artist in a professor and former chair this good news. was nominated as TIME’s Person Kendall, New York, who served as of environmental engineering A new journal made its debut of the Year in 2007, and was a a professor of art at the college sciences at the University of in January 2014: it’s the Review featured scientist on the NOVA for thirty years and remains a Florida-Gainesville, where he of Economic Behavior, founded episode “Ghost in Your Genes.” professor emeritus. Markusen’s remains a professor emeritus. by J. (John) Barkley Rosser, Madisonian Ronald work has appeared in the Vatican Delfino’s career has been marked Jr. ’69, MA’72, PhD’76. The Niendorf MBA’71 is a Wisconsin Museum, the White House by several Teacher of the Year professor of economics and hero, and he has a framed certif- Collection of Contemporary awards and election as a fellow in Cramer Professor of Business icate to prove it. The state’s Crafts, and the Museum of two professional societies. Administration at James Madison First Lady gave him a Wisconsin Contemporary Crafts. Ronald Viola ’68’s University in Harrisonburg, Heroes Award in October 2013 Allan Stefl ’65 of Malibu, “extraordinary dedication and Virginia, is also completing the for his volunteer efforts to bolster California, says that it would commitment to education” have third edition of his globally used legislative support, community be an honor if we’d publish earned him the Phi Delta Kappa textbook, Comparative Economics awareness, and funds to research his news, and it’s our honor Distinguished Leadership Award. in a Transforming World Economy. and treat pancreatic cancer, which to do so: Stefl has earned the He’s been part of the Racine claimed his son-in-law. Niendorf Outstanding Supporting Faculty [Wisconsin] Unified School 70s was also instrumental in founding Teaching Award from Pepperdine District for the past four decades, the Pancreas Cancer Task Force University’s Graziadio School serving in various science posi- When IBM offered lifetime at the UW Carbone Cancer of Business. Upon retiring from tions and most recently as its employment — now there’s a deal Center, for which he would like to Nestlé USA as a senior executive secondary science coordinator. — to undergrads of any major raise $10 million during the next

WINTER 2014 57 classnotes

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58 ON WISCONSIN 6507 Print Art_Of_State 3.5X4.375.indd 1 9/10/14 12:23 PM Serving as head of the Lisa Nett ’97: Arbor Day All The Time special pathogens unit, Thomas Ksiazek MS’76 spent six BUD GLICK For Lisa Nett ’97, a tree doesn’t weeks in Sierra Leone in August just grow in Brooklyn — it also and September, leading Ebola- merits an appreciative look and outbreak containment operations a flash of recognition. That’s for the U.S. Centers for Disease why she’s taught tree identifica- Control and Prevention. Back in tion since 2011 with the Brooklyn the U.S., he also directs high- Brainery, a grass roots organi- containment lab operations at the zation that offers classes on a Galveston National Laboratory at variety of topics. the University of Texas Medical On a summer Saturday, Nett Branch. asks her students to form a circle Mark Blaskey ’77, MS’79 under a flowering linden on a of Altoona, Wisconsin, finds Brooklyn side street and name the late Milton Erickson ’27, their favorite tree. MA’28 so fascinating that he “Sweet gum,” says one pupil. wrote a screenplay about him, “Fig — and I can’t get enough of calling his life a “testimony to the ones from my mother-in-law’s human spirit.” Erickson nearly “After servingtree,” says fouranother. executive “Spruce,” editors,In Brooklyn, it is Newtime York, Lisa Nett helps urban residents appreciate died of polio at age seven- for newavers ahorizons.” man from Maine — —John the Geddesthe trees MA’76 that many take for granted. teen, but he rehabilitated himself home of Moxie cola, which is sdv through a twelve-hundred-mile flavored by gentian root, notes Nett. Many are uncertain of their favorites, perhaps growing up in urban canoe trip (which started at environments where nature was not a focal point. And that’s fine, says Nett: “The point is being curious Madison’s Tenney Park). He then and starting to look, doing some observation.” became a psychiatrist, the world’s We tap into our surroundings with trees, says Nett, who has a bachelor’s degree in natural resources. leading expert on hypnosis, and “We’re all caught up in the hustle-bustle, but we walk by trees all the time. Maybe you don’t have time to its great advocate. He suffered a smell the roses, but you have time to slow down and look at the trees. The shape, the smell — there are second, crippling bout with polio, almost endless possibilities for making that connection.” but he kept working until his Nett still recalls the University of Wisconsin tree that swayed her interest: a deciduous conifer called a death in 1980, managing dyslexia, tamarack in the UW Arboretum. The tree turns golden in the fall and is the only conifer in North America to color-blindness, and atonality lose its needles in the winter. Although she grew up on a Wisconsin dairy farm, Nett hadn’t seen tamaracks throughout. before she took a botany class with professor Michael Adams. We bet there’s a very inter- “I realized [in that class] that you could enjoy a tree simply because it’s beautiful — you don’t even esting story behind Marilyn have to go into the science to know that,” she says. “That said, any interest in science and nature often Rhodes ’78, MA’84, PhD’88’s starts with that — an interest in the beautiful.” journey from an undergrad dance Studying natural resources took Nett to a biology field station in Germany for a science research major to her recent promo- internship. Later, while teaching English in China, she learned about cities. Beijing’s massive size prompted tion to president of the Meriter her to try living in New York City. And, wandering around Munich showed her “how planful and thoughtful Foundation, the fundraising arm Germans are in organizing their urban spaces — making parks and creating spaces of respite in the city.” of Madison’s Meriter Hospital. In a megacity, Nett has found such respites to be very necessary. “I find that the students I teach are, “I love working in health care,” yes, interested in trees. But they’re also just hungry for connections with nature.” Rhodes says. “Every day I see the Catherine Arnold circle of life … and I’m inspired by the nurses and physicians who give of themselves 100 percent ten years for research. become a pilot, learn French, currently manages the Transfer and more. Life is good!” After he graduated, and move to Nice. Christopher Advising Program and serves as Following sixteen previous Christopher Priebe MA’71, Priebe has now come full circle in an adviser and advocate for its Primetime Emmy Award nomina- MFA’72 of Middleton, Wisconsin, a return to art, the field in which students who are veterans. The tions and five wins, Mark Samels founded Heurikon, began devel- he earned his master’s degrees: University System of Maryland’s ’78 of Medfield, Massachusetts, oping computer boards, and led Tom says that he combines art, board of regents honored her for took part once again in the 2014 the company to great success in technology, and “his greatest skill, Outstanding Service to Students honors. As the executive producer creating technology for innova- storytelling” through photography. in an Academic or Residential of PBS’s flagship history series, tive industrial projects. Priebe’s Tracy Miller ’73 has worked Environment in 2012, and a year American Experience, he was nephew, Chicagoan Tom Priebe at Towson [Maryland] University later, she was Towson’s inau- nominated in the Exceptional ’06, writes that his uncle has for thirty-five years, spanning the gural recipient of the President’s Merit in Documentary Filmmaking been able to retire early, live executive, student affairs, and Distinguished Staff Service to the category for “The Amish: on a sailboat in the Caribbean, academic affairs functions. She University Award. Shunned.” He also took home

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the prize in the Outstanding Documentary or Nonfiction Mark Riccobono ’99: Pioneer for the Blind Special category for “JFK.” COURTESY OF NATIONALCOURTESY FEDERATION OF THE BLIND Michael Kahn ’79 is such When Mark Riccobono ’99 slid a fan of the UW that he’s talked into the driver’s seat at Daytona about painting his new office International Speedway in 2011, he Badger red, and we suspect was fulfilling the childhood dream of that he’s allowed to do that: he’s many people — with one astonishing been promoted from worldwide distinction: Riccobono is legally blind. president to CEO of Performics “We endeavored to build a car Worldwide. A Chicago-based that a blind person could drive,” says marketing agency that’s part of Riccobono, who spearheaded the ZenithOptimedia and the Publicis National Federation of the Blind’s Groupe, Performics operates in (NFB) Blind Driver Challenge® initia- thirty-four global markets with tive by finding a university to build about one thousand employees. nonvisual technology that purposely left room for independent thought and driver error. In other words, this 80s was no autopilot Google Car. “I was selected to represent [NFB] to demon- You’ll find Chicagoan John strate that blind people, if given the Ver Bockel ’80’s name on a right information, could do something Mark Riccobono, center, works with two students in one of lot of eminent lists. The Merrill that most people believe is impos- the National Federation of the Blind’s STEM (science, tech- nology, engineering, and math) programs. Lynch private wealth adviser and sible,” he says. managing director of investments Just three years later, in July 2014, Riccobono was elected president of NFB, which he describes as has been recognized every year “the oldest, largest grassroots, most dynamic organization of blind people in the world.” Riccobono has also by Barron’s as one of “America’s served as founder and president of the Wisconsin Association of Blind Students at UW-Madison, president Top 1,200 Financial Advisors,” of the Wisconsin chapter of NFB, and executive director of the Maryland-based Jernigan Institute, the first ranking as number three in Illinois and only institute for blindness run by the blind. For Riccobono, who was diagnosed with a degenerative eye in 2014. In 2012, the publication condition that left him legally blind at five years old, his UW-Madison experience served as an awakening. named him one of “America’s Top “I started to really understand that I had internalized society’s low expectations for blind people and 100 Financial Advisors,” and in that I was sort of following the path you were supposed to follow, rather than pursuing what my dreams 2014, the Financial Times listed were, because I didn’t know that I could pursue my dreams,” says Riccobono, who received WAA’s Forward him among its “400 Top Financial under 40 Award in 2011. “So I got students together at the university; we created a student association; and Advisers.” Ver Bockel serves on we started sharing our tools and techniques. We started working together to advocate for better services.” numerous boards, including at Back then as today, those advocacy goals include harnessing new technology to increase access (such the UW, where he’s a member of as a goal to make the newly scanned UW library collection equally accessible to the blind); the Dean’s Advisory Board for the advocating for policy change (a loophole in the 1938 Fair Labor Standards Act makes it legal to deny Wisconsin School of Business. minimum wage to those with disabilities even today); and challenging the public’s perception of blind ASHRAE — a “global society people, which is generally sympathetic but skewed, breathtakingly limited, and unintentionally dismissive of advancing human well-being the potential contributions that an entire segment of the population could offer. through sustainable tech- “The University of Wisconsin is a tremendously diverse place. I think when you can open yourself to nology for the built environment” that environment, it gives you a perspective about the tremendous human resource we have in this world since 1894 — has named Mick and the value that comes out of our diverse perspectives and sharing with each other,” says Riccobono, (Michael) Schwedler MS’81 who knows he’s now in a stronger position than ever to effect critical change. “One way to look at it is, blind a new director-at-large. He’s the people have more opportunities and access than ever before. But there’s still a lot of progress needed to manager of applications engi- truly have the type of lives that we want, to have the equality in society where we are respected and seen as neering at Trane in La Crosse, people who have capacity.” Wisconsin. Maggie Ginsberg-Schutz ’97 Thomas McAdams ’83, JD’87 of Greendale, Wisconsin, anticipated that 2014 would be a “very good year for a family of attorney, and private-practice daughter, Moira McAdams. of national communications, he’s Badgers!” That’s because he’s attorney. This year marks twenty- Peter Strupp ’83 says out to change that. For good been elected to his first full, six- six years of marriage to Patrice that Madison’s Affiliated reason, too: the Energy Systems year term as a Milwaukee County Delisle McAdams ’85, and the Engineers (AEI), headquartered Integration Facility that AEI judge, having previously served couple is celebrating the “contin- in the University Research Park, created for the U.S. Department as a Wisconsin tax appeals uation of the Badger tradition” “seems too much like a best- of Energy was recently named commissioner, assistant district through the graduation of their kept secret,” and as its director R&D Magazine’s international

60 ON WISCONSIN Laboratory of the Year. AEI proj- From New Farm, Queensland, Designers (ASID). A practicing meeting with the family of (Dag) ects have now won three of the Australia, Stephen Mally ’86 designer, she’s also been an Erik Sohlberg ’90 — Patrick last four Lab of the Year awards, writes that he’s the founder and extremely active ASID leader O’Connell’s freshman-year room- with the Wisconsin Institutes director of FundraisingForce, a and a longtime faculty adviser of mate — to unveil the Erik D. for Discovery taking the prize in boutique consulting firm offering the UW-Stevens Point student Sohlberg Memorial Scholarship. 2012. Peter Starkweather ’59 strategic fundraising services to chapter of ASID. Although these friends had formed of Sanibel, Florida, founded the the Asia-Pacific, European, and a tight bond living in Bradley Hall, firm, which has grown to thir- North American regions. His back- 90s they did not know that Sohlberg teen offices worldwide. Badgers ground includes fundraising, had fought and beat leukemia as who are currently leading AEI in consulting, and management When Christine O’Connell of a teen. Then, not long after gradu- Madison are David Odegard experience in the nonprofit sector. Kirkland, Washington, wrote in ating, he was diagnosed with brain ’78, MS’80; Dave Sereno ’79, cancer and died at age twenty- ’84; Steve Frei ’81; and Greg “I thought, ‘I’m sure not in Wisconsin anymore.’ ” four. These eight friends raised Quinn ’95; as well as Geoff $25,000 to establish a permanent McMahon ’83 in Seattle. — Samara Sodos ’93 endowment in honor of the inspi- Financial and investor- ration that Sohlberg was — and is relations (IR) professional “I credit a great deal of April on behalf of her husband, — for them. With matching funds David Urban ’84 has launched my accomplishments as an Patrick O’Connell ’90, she from the UW Foundation’s Great Strategic IR Advisors in suburban educator to my graduate expe- said that he was Minneapolis People program, it was set to Milwaukee to offer strategic plan- rience at UW-Madison,” says — along with Darin Buelow award $2,000 to the first Sohlberg ning, financial communications, Patricia Koopman Kluetz ’91, Dan Fernández ’90, Rob Scholar this fall. and investor marketing programs MS’87, a professor emerita in Heen ’92, Mark Hoggatt ’90, Stefanie Penn Spear to small and mid-size public UW-Stevens Point’s Division of Steve Peterson ’90, Rett ’90 has focused her career on companies. Previously, Urban Interior Architecture who’s earned Summerville ’92, and Gary publishing environmental news in had a long career with Marshall the highest honor in her profes- Vieaux, Jr. ’91, ’03 — “fulfilling various formats, and now she’s & Ilsley Corporation, now BMO sion: being named a fellow of a labor of love several years in founded and serves as the CEO Harris Bank. the American Society of Interior the making.” The group was and editor-in-chief of EcoWatch

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— a Cleveland-based news nature” without those straight- fund, SparkLabs Global Ventures. support and mentoring. Wang is a website covering the environment, paddle challenges. He’s enjoying life in Palo Alto, cancer researcher who’s focused green living, and sustainable busi- If you’re funny and short — California; busy investing in new on the biochemical and molec- ness. Passionate about protecting and you’re a film — you may find startups; and raising three kids ular impacts of human-made the environment, Spear also runs your place in the Chicago Gold with his wife, Christine.” compounds, and Woodhams has Expedite Renewable Energy, a Coast Film Festival, which cele- Emmy Award-winning jour- been a Howard Hughes Medical consulting firm that manages brated its ten-year anniversary this nalist Samara Sodos ’93 is Institute fellow. solar and wind projects and year. Co-founder Mark Rewey now an anchor and reporter “The possibility to mobi- advances energy policy. ’92 relates that while he was in at Milwaukee’s NBC affiliate, lize the international community Wixon is a St. Francis, Second City’s training program, WTMJ-TV, after sixteen years as to act on human suffering is Wisconsin-based manufacturer he and a friend hatched the idea a producer, reporter, and anchor what drives me every day as a of seasonings, flavorings, and of a film festival for comedy in Virginia and Florida, covering photojournalist,” says London- technologies for the food and shorts, and it’s grown into one of news as diverse as executions, based Lynsey Addario ’95. beverage industries, and Leda the preeminent events of its kind KKK rallies, hurricanes, and high- She’s joined the eminent roster Strand ’90 could tell you that it’s in the country. Only one night profile criminal cases. “I had just of photographers at Reportage a pretty interesting place to work: long, this year’s fest drew nearly started my reporting gig in Florida by Getty Images, whose VP of she’s directing innovation as photo assignments has called Wixon’s new VP of research and “The possibility to mobilize the international her “one of the most respected development. Strand had previ- and accomplished photojournal- ously served as Wixon’s director community to act on human suffering is what ists of her generation.” Addario of technology applications drives me every day as a photojournalist.” has been abducted, detained, and industrial ingredients and and abused while earning many was most recently the product — Lynsey Addario ’95 accolades for covering most of development manager for Chr. the major twenty-first-century Hansen’s Milwaukee facility. five hundred viewers, and, Rewey when the hanging-chad drama conflicts worldwide, and, as a The nation’s oldest all-disci- says, always offers “an epic party unfolded [in 2000],” Sodos says, frequent contributor to TIME, pline honor society — Phi Kappa going on during the show.” His “and I thought, ‘I’m sure not in her coverage of Afghanistan’s Phi — is a big fan of Jeffrey day-job title is managing director Wisconsin anymore.’ ” April 2014 presidential elections Snedeker DMA’91: the Central at the investment advisory firm of Subscription-based mail- accompanied a TIME cover story. Washington University professor Segall Bryant & Hamill in Chicago. order services can deliver a The Association of School of music has been named the Did you know that the dazzling array of items to your Business Officials International’s 2014–16 Phi Kappa Phi Artist. Heimlich Maneuver — used the door, but New Yorker Naama 2013 Pinnacle of Excellence He’s performed worldwide, world over to relieve choking — Ashkenazi Bloom ’94’s monthly Award belongs to Scot Ecker released four solo recordings, reached its fortieth anniversary in service may be like no other: aptly ’95, who’s recently joined earned many performance and June? Brothers Jason Schmidt named HelloFlo, it sends menstru- Carthage College in Kenosha, teaching honors, and led the ’92 of New York City and Justin ation supplies, nice surprises, and Wisconsin, as its associate vice International Horn Society. The Schmidt ’96 of Chicago are edible treats to dorms, homes, president and controller after selection committee chair hailed creating The Maneuver: the first and even summer camps. The serving as the director of finance Snedeker as “one of the fore- documentary to examine the life service foundered a bit until for several Wisconsin school most proponents of the historical and career of Dr. Henry Heimlich, Bloom posted a rather-shocking- districts. The honor recog- importance of the natural horn” the celebrated medical inno- but-yes-pretty-hilarious video nizes Ecker’s leadership and — a musical instrument that’s vator behind the well-known called Camp Gyno on YouTube. innovation in school finance in the ancestor of the modern horn, maneuver and many other proce- Each year the Woodrow developing Investing in Wisconsin differentiated by its lack of valves. dures and devices. The film will Wilson National Fellowship Public Schools, a tool that seeks If you love to kayak but find also explore the skepticism and Foundation recruits top-notch to promote conversation and that straight paddles require too recent anti-Heimlich barrage from educator candidates, and its understanding of school-district much torso rotation and upper- some in the American medical 2014 class includes Steven finances and student needs. body strength, know that Meg establishment about his work. Wang PhD’94 and Katelynn Sara Truesdale Mooney Van Gompel McCall ’92 had Jason is an Emmy- and Peabody Woodhams PhD’13. Both ’95 has been named senior you in mind when she launched Award-winning film producer, will receive a $30,000 stipend director of exhibitions and Angle Oar in San Luis Obispo, director, and editor; and Justin is while completing an intensive, strategy at the Association of California, to manufacture a newly helping to produce The Maneuver master’s-level teacher-educa- Equipment Manufacturers in patented, angled kayak paddle. through Jason’s independent film tion program — Wang in Ohio Milwaukee. In her new role, she McCall, the company’s presi- company, Media Schmedia, with and Woodhams in Michigan — serves as show director for the dent, says that it’s “particularly filming continuing into 2015. followed by a year of practical two largest construction-industry well suited to people with upper- We enjoyed Bernard Moon experience and a commitment to exhibitions in North America. body injuries or disabilities, older ’93’s tidy life summation, in teach STEM subjects in a high- The global accounting firm adults, and recreational kayakers which he “recently launched a need Ohio or Michigan school for Ernst & Young has named assur- who want to enjoy the beauty of new micro-VC [venture capitalist] at least three years, with ongoing ance partner David Gay ’96 its

62 ON WISCONSIN Milwaukee managing partner, Exhibitions in 2002 as a nomadic Bret Pearson ’98 has board of HeadCount, a nonprofit, and he will continue to serve as concept, and in 2004, he opened earned the 2013 Early Career nonpartisan voter-registra- the lead partner for several large his first physical gallery. Speh Award in Cancer from the tion group with close ties to the clients as well. Gay also heads celebrated this milestone with an Canadian Institutes of Health Grateful Dead (she’s a huge fan) the firm’s recruiting efforts at exhibition, We Do What We Like, Research’s Institute of Cancer and the rock ’n’ roll community UW-Madison, where he holds and We Like What We Do; and Research. He and his team use a that deploys volunteers to concert board posts in its Wisconsin a book, 10 Years, 4 Locations, 3 nontraditional model system — a venues to register people to vote. School of Business and its Logos, 118 Shows, 245 Artists. nonparasitic flatworm called the She’s also new to the board of Department of Accounting and Even before the regular base- freshwater planarian — to explore visitors of the UW’s Department Information Systems. ball season began, the Milwaukee the role of cancer-causing genes of Political Science. Kristopher Thomas ’96 Brewers had a big PR win when in normal adult stem-cell biology is using his Marquette MBA and the team adopted Hank, a stray and to discover new mechanisms 2000s his UW-Milwaukee PhD in a dog who wandered onto its that regulate stem cells. Pearson newly created role. As the lead- spring-training field in Phoenix. is an assistant professor at the Best wishes to four grads as ership development manager He’s now run with the sausages University of Toronto, a scientist at they embark on journeys as new at MillerCoors in Milwaukee, at games and has his own the Hospital for Sick Children, and assistant professors. Michael he identifies staff development bobblehead and line of clothing a new investigator at the Ontario Mosier ’00 has earned his needs and then creates and and accessories, with part of the Institute for Cancer Research. doctorate in Hispanic literature executes leadership learning proceeds going to the Wisconsin Now that Alyssa and is now teaching Spanish at agendas. Kevin Thomas ’86 of Humane Society. But where does Mastromonaco ’98 has moved Cornell College in Mount Vernon, Westlake, Ohio, proudly shared Hank live? He resides in suburban on from her position as President Iowa. (Thank you, Doug Nilles this news about his brother. Whitefish Bay with Brewers VP Obama’s White House deputy ’01 of St. Paul, Minnesota, This summer marked ten and corporate counsel Marti chief of staff for operations, she’s for letting us know.) Corbin years that Scott Speh MFA’97 Schreier Wronski JD’97. The become a contributing editor at Treacy ’03 has completed his has owned and directed Western Milwaukee Business Journal Marie Claire and is helping the PhD in French and has joined Exhibitions, his commer- named her its 2012 Top Corporate president to plan his post-pres- Florida State’s Department cial contemporary-art gallery in Counsel, and she also teaches at idential library and foundation. of Modern Languages and Chicago. He conceived Western Marquette University. Mastromonaco has joined the Linguistics; Jered McGivern

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PhD’08 is teaching biochem- somewhere behind the basil Peace Corps alumnus Josef at the Madison tech startup istry at Lakeland College in in the kitchen cupboard? Well, Lassan IV ’07 has received pHinding Solutions, which creates Sheboygan, Wisconsin; and Leah Osterhaus Sugar ’04, his MD from Saint George’s tools to help simplify the way data Maithili Deshpande PhD’13 MBAx’16; her brother, Max University and will complete his are collected, aggregated, and has accepted a post in the School Osterhaus ’07; and their father, residency at Queen’s Medical viewed. The team believes that of Pharmacy at Southern Illinois Mark Osterhaus ’81, have Center in Honolulu. And, the its patent-pending technology University-Edwardsville. a solution: they’ve founded Medical College of Wisconsin will improve research efficiencies Here’s some news from early- a Madison-based firm called (MCW) has conferred a master of in settings from schools to labs 2000s Badger attorneys. Edward HausLogic and used the crowd- public health degree on Michael to industry. pHinding Solutions Evans MS’01, JD’07 has been funding site Kickstarter to Bauman ’07; a PhD on Jamie is also one of six organizations, promoted to partner at Michael launch their AllSpice spice rack. Genthe Karcher ’07, who will out of close to fifty applicants, to Best & Friedrich’s Waukesha, It accommodates sixty well- conduct a postdoc fellowship enter the accelerator program of Wisconsin, office; Matthew organized, easily accessible at St. Jude Children’s Research Milwaukee’s Water Technology Thompson ’01 has made spices without taking up much Hospital in Memphis; as well as Council. The six-month program partner at Broad and Cassel in counter space. Mark Osterhaus MDs on Jessica Hubbard ’08, provides business training, testing Boca Raton, Florida; James also founded Out of the Box Mark Baldeshwiler ’10, and and development opportunities, DuChateau ’02 is a new liti- Publishing, the company that Kristine Sullivan ’10. These and seed funding. gation associate in the Chicago created the popular Apples to new physicians will complete resi- At the Times Square starting office of Johnson & Bell and Apples board game and more dencies at the Fox Valley Family line of the Amazing Race’s has been named a 2014 Super than forty other game titles. Medicine Program in Appleton, twenty-fifth trip around the world Lawyers Rising Star; Brownstein Wondering which direction Wisconsin; the Naval Medical in May, the dynamic duo of UW Hyatt Farber Schreck in Denver to take next with your English Center in San Diego; and the food science grad students Amy has welcomed Julie Sullivan major? Scott Astrada ’06 added MCW Affiliated Hospitals in DeJong ’12 and Maya Warren ’02 as an associate; and Brian a JD, MBA, and MS to his and Milwaukee, respectively. represented Badgers every- Leege ’03, JD’07 has joined took them all to the White House This almost seems like the where. In June, they competed Kilpatrick Townsend & Stockton Executive Office of Management beginning of a joke: how do against ten other teams in phys- as an associate in its San and Budget to become a pres- you turn an accountant into a ical and mental challenges, Francisco office. idential political appointee. top Olympic contender? In the striving to reach the final desti- Andrew Schwartz ’02, He was previously a graduate case of Gwen Jorgensen ’08, nation and snag the $1 million MBA’10 started out with a BA in housing policy fellow with the MAcc’09, you just have to do a prize. The new season of the CBS history and art history, but with Congressional Hispanic Caucus little coaxing. She was thoroughly reality show premiered this fall. an MBA in hand as well, he’s now Institute in Washington, D.C. enjoying her work in corporate DeJong researches candy, and a senior associate at Taconic The Mountain Lions rugby taxation at the Milwaukee office Warren studies ice cream in the Investment Partners in New team of KIPP Ascend — a public of Ernst & Young when USA lab of UW food science professor York City, responsible for asset charter middle school in Chicago Triathlon — the sport’s governing Rich Hartel, where they filmed management, construction, and — is the only all-African-Amer- body in America — came calling. part of their Amazing Race audi- development projects. Schwartz ican middle school rugby team in Based on her swimming and tion video. DeJong is also was previously a senior financial Illinois, and its biggest champion running careers at the UW, the president-elect of the Institute analyst at Rose Associates. is one of the school’s associate USA Triathlon recruiter wanted of Food Technologists’ Student “There is nothing better principals, Andrew Schmitz ’06. Jorgensen to try triathlons. So, Association. than pushing a student to work He used his four years of UW she dusted off her childhood Sarah Hobbs DPT’14 took through a tough problem and rugby experience to found and dreams of the Olympics; began home the Outstanding Student watching their confidence grow coach the KIPP team in 2013, and training, competing, and winning; Physical Therapist Award from when the light bulb comes on in only its second year, the mighty and has become the top-ranked the American Physical Therapy and they figure it out,” says Alan Mountain Lions won the state’s female triathlete on the planet. Association’s (APTA) June confer- Spearot MS’03, PhD’07. “That Division 1 middle school rugby According to the Wall Street ence for her achievements as a will never get old.” It was prob- championship. Roar! Thanks Journal in July, Jorgensen is now student in client care, commu- ably that care and attention that to Steve Schmitz ’73, JD’77 “America’s best hope for winning nity service, commitment to earned Spearot his place in and Joyce Gonis Schmitz ’75, its first Olympic gold medal in the profession, and APTA NerdScholar’s inaugural 40 Under MS’79 of Waukesha, Wisconsin, triathlon” in 2016. involvement. Hobbs is now an 40: Professors Who Inspire list. for sharing Andrew’s good news. orthopedic physical therapy resi- NerdScholar is a financial literacy Felicitations to these Badgers dent at the UW Hospital and website for students, and Spearot who earned advanced degrees 2010s Clinics in Madison. is a University of California- this spring: Benjamin Henkle ______Santa Cruz associate professor of ’07 has a newly minted MD from Brad James ’11, Hannah Class Notes/Bookshelf editor economics who also plays bass Southern Illinois University and Green ’14, and Alex Schurman Paula Wagner Apfelbach ’83 has in the university’s professor band. will complete his residency at the ’14, along with current UW been released into the wild and You know how the cori- University of Minnesota Medical students Chris Caporale and was last seen running for the ander is always lolling School in Minneapolis, while Zach Munns, are hard at work border.

64 ON WISCONSIN bookshelf

PhD’99 asserts that the Vehicle, and a Pimp — on the Trail of world has largely forgotten the Ultra-Rich Hijacking American Poli- America’s role in the colos- tics (PublicAffairs). Vogel has won numerous sal struggle, and he aims to journalism awards and analyzes politics on change that through America national television and radio. and WW I: A Traveler’s ■■ Madisonian Stephen Guide (Interlink Books), dedi- Laubach MS’00, PhD’13 cated to longtime UW history has devoted his new novel, professor Edward Coffman. Living a Land Ethic: A Van Ells shares the accounts of doughboys History of Cooperative as they moved from U.S. training camps to Conservation on the Leo- the European front lines, traces the American pold Memorial Reserve ■■ Nickolas Butler ’02 of Fall Creek, Wis- experience, and takes readers to battlefields, (University of Wisconsin consin, is having great success with his debut memorials, and unmarked sites. Van Ells is Press), to the history of the novel, Shotgun Lovesongs (Thomas Dunne/ a travel writer and a professor of history at 1,600-acre reserve surrounding the revered St. Martin’s Press): it’s become a national Queensborough Community College of CUNY naturalist Aldo Leopold’s famous “shack” and bestseller; Fox Searchlight has purchased the in Bayside, New York. film rights; and People says that it “sparkles to its stewards. The shack — a laboratory of in every way. A love letter to the open, lonely ■■ Kenneth Vogel ’97’s years covering sorts — was where Leopold found the inspira- American heartland… A must-read.” It’s the the intersection of money, politics, and influ- tion to write his iconic A Sand County Alma- tale of four male friends who came of age ence as a Politico reporter nac. Laubach also unearthed rare footage of together in a tiny Wisconsin farm town. Now in in Washington, DC, have Leopold fly-fishing, available at stephenlau- their thirties, they examine their lives’ diverse given him plenty of fodder bach.com/living-a-land-ethic. He works for the paths, with a focus on the character inspired for his “rollicking tour of a UW Arboretum’s Earth Partnership program. in part by Butler’s high school friend Justin new political world dramati- cally reordered by ever-larger Vernon: the musician Bon Iver. Read on, bibliophiles! You’ll find much flows of cash.” His book is more about books by Badger authors at ■■ A century has now passed since World Big Money: 2.5 Billion onwisconsin.uwalumni.com. War I began. Mark Van Ells ’90, MA’92, Dollars, One Suspicious

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WINTER 2014 65 flashback UW-MADISON ARCHIVES, 11068-R

And Now We Play Short-Handed The UW athletics community lost a tenacious teammate when Robert but he ultimately retired in 1982, becoming a hockey scout and opening “Bob” Suter ’79 died in early September at age fifty-seven. a sporting goods store in Madison. Son Ryan x’04 followed in the Suter, a Madison native, played for the Wisconsin men’s hockey senior Suter’s skates, playing for the UW and earning a silver medal team from 1975 to 1979. He was part of the 1977 NCAA champion- at the 2010 Vancouver Olympics. He is now a defenseman for the ship team and earned a reputation as a tough defenseman who was Minnesota Wild. highly protective of his fellow Badgers. His teammates nicknamed him Suter was also part owner and director of Capitol Ice Arena in “Woody,” because Suter just kept popping back up after hard hits, like Middleton, Wisconsin, where he served as a coach and advocate for a wooden duck that won’t sink in a pond. youth-hockey programs. He suffered a fatal heart attack while working In 1980, Suter was selected for the Olympic team. Three months at the arena. before the games in Lake Placid, New York, he broke his ankle in a “It’s a sad day, for not only the community of Madison, but for the game against Canada. But Woody managed to pop up once more, hockey community who knew Bob and all of the players who he touched playing in all seven Olympic games, including the “Miracle on Ice” and who he gave an opportunity to play hockey and climb up the ladder,” victory against the Soviet Union. Team USA went on to win the gold says Mark Johnson ’80, head coach of the UW women’s hockey team, medal against Finland. who was Suter’s teammate at Wisconsin and at the 1980 Olympics. Back home, Suter bounced around the professional hockey scene, Sandra Knisely ’09, MA’13

66 ON WISCONSIN YOU SHARE A Tradition of Keeping the UW Strong

Whatever your Badger stories, one thing binds all 400,000+ alumni More than 61% together. And that’s UW-Madison itself. of all undergraduates receive some form of Now give future generations the chance to carve out their own Wisconsin Experience. Make a gift to the University of Wisconsin’s financial aid. (2012-13) Annual Campaign today.

When you contribute, you’ll help to ensure students can afford to Only 17% attend the UW and maintain the university’s status as a world-class of UW-Madison’s educational institution. overall budget comes from the state. (2013-14) Share in what makes being a Badger so special.

Give Today sharethewonderful.org UW Foundation Address Correction Department 1848 University Ave. Madison, WI 53726-4090

Change Service Requested

One Alumni Place

One Alumni Place is the Wisconsin Alumni Association’s vision for a welcome center that borders on Alumni Park, near the Union Terrace and the Armory. It willl offer a space where alumni can meet and visitors can learn and enjoy a Badger experience.

Help bring this vision to reality — visit uwalumni.com/onealumniplace. We’re saving you a Place — coming in 2015.

For more information or to make a gift, contact WAA’s Jeff Wendorf at [email protected] or 608-262-9645.

Winter 2014