CRS Thursday

Home , Famous in a Small Town

March 6, 2009 Issue 3 CRS Thursday: The Full Range The day cranked up with a full-on brush fire of industry chatter following the compelling results of CMA’s 7,000-person consumer research study. It wound down with one of the most mind-blowing performances in Boat Show history (and that’s saying quite a lot) and a dispersion to you-gotta- be-kidding-me events like an intimate club show with Keith Urban and bowling with Carrie Underwood. And then there was the sobering news that Irby Mandrell died Thursday at Nashville’s Baptist Hospital at the age of 84. His daughter Barbara, the subject of Friday’s Life Of A Legend session, told CRB she would keep the commitment, Irby and Barbara Mandrell saying it’s what her father would have wanted her to do. make up nearly 40% of adults 18-54. About 5% of 18-54s are “Our family and some friends were standing around my classified as “CountryPhiles,” who are extremely important, daddy’s bed at Baptist Hospital when he passed peacefully delivering eight to 10 times their weight in Country radio on to his heavenly home,” she said in a statement released listening, music purchases and concert tickets. late Thursday night. “I’m speaking for all of my family, CountryPhiles lean 54% female, are married, Caucasian especially my sisters Louise and Irlene, when I say he was our and live primarily in small towns. Only half are online at home hero and we will miss him always.” Visitation will be held (but have additional access at work), and are generally more at Goodlettsville, TN’s Forest Lawn Funeral Home Saturday analog, as 83% buy country CDs vs. only 34% who buy country (3/7) from 4-6pm and Sunday (3/8) 2-3pm, with the service downloads. Country fans favor contemporary male artists, immediately following. appreciate the core values of the music, and regard radio as their biggest purchase driver, with nearly 80% tuning in for an Country Fans Up Close average 24 hours per month. The study offered a sea of valuable The CMA study defined attributes of core and secondary information, available exclusively to CMA members via www. country “traditional” and “digital” music consumers who myCMAworld.com. ©2009 Country Aircheck™ — All rights reserved. Sign up free at www.countryaircheck.com. Send news to [email protected]

March 6, 2009 CRS 40 Daily Buzz Powered By Country Aircheck Page 3

Labels & Radio: Shapeless Cookies SpaceBook & Beyond The “No Cookie Cutters: A Fresh Approach to Radio and At the “40 New Media Ideas” session, Girilla Marketing’s Records” group prodded attendees out of their comfort zones, Jennie Smythe told broadcasters, “If you don’t have a MySpace starting with a “move to the other side of the room” first minute. or Facebook page, get one and gain the ability to extend your New World Communications’ Paige Neinaber said great radio brand past your own website. My most important advice: check stations “play well together.” WUBE & WYGY/Cincinnati’s your sites every day to make sure everything works, and keep Travis Moon pointed out that most people get into radio because them updated every day so you can drive listeners back to your it’s supposed to be fun. Arista’s Skip Bishop said, “When you main site.” Get all 40 ideas via www.crb.org. walk into a radio station you can feel what their ratings are.” WQHK/Ft. Wayne’s Rob Kelley said risk is inevitable: “What The Next Generation(s) you don’t learn from a mistake, that’s the real mistake.” CAA/The Intelligence Group’s Angel Ciangi detailed Generation X & Y consumers attitudes and future trends for Sony Lunch radio to watch, including a renewed sense of patriotism, more CNN’s Robin Meade introduced Jake Owen at Thursday’s emphasis on mobile apps, the value of promoting optimism in Sony-hosted luncheon, but Owen objected to the focus of these troubled times, avoiding superficial content, providing Meade’s remarks. “I’m more than just a guy with pretty “guilty pleasures,” “escapist content” and sponsoring local/free teeth,” he half-joked. Owen then backed up his words with music events. The full presentation will be on www.crb.org. a top flight performance backed by his monstrously talented band, closing with current single “Don’t Think I Can’t Love WCRS Live! You.” Miranda Lambert added plenty of fuel to the fire, BMI and Country Aircheck-sponsored a packed house ripping through “Kerosene,” “Famous In A Small Town,” at WCRS Live!, featuring performances by Bobby Pinson, “Gunpowder And Lead” and more. Sony Chairman Joe Paul Overstreet, Josh Turner and Jamey Johnson. All Galante joined her on stage at the show’s close to present shared stories behind songs including, “Don’t Ask Me How I plaques for gold single downloads and gold ringtone Know,” “Everything Is Fine,” “Diggin’ Up Bones” and “High certifications on “Gunpowder.” Cost of Livin’.” Pinson stopped in the middle of Sugarland’s “All I Want To Do” and asked the crowd if they wanted Performance Royalty Debate Johnson to sing the “ooh-ooh-ooh” part. “Never,” Johnson CMT’s SVP Jay Frank refereed a spirited “Peformance replied, “surround yourself with a--holes.” Royalties Realities” bout between Commonwealth Broadcasting’s Steve Newberry and SoundExchange’s John Sony Boat: Many Happy Returned Simson. Afterwards, consultant Bill Mayne called it a “stand- Kenny Chesney took the stage first, reading lyrics as he and off,” saying, “It provided a clear delineation of the issues songwriter Brett James previewed the BNA artist’s upcoming showing the merits of both sides.” WFLQ/French Lick, IN single “We Went Out Last Night.” Martina McBride came on owner Bill Willis told CA, “Before I got here, I was dead set and noted, “It’s nice of Kenny to open for me. It’s about damn against it, and if it’s going to be 6% of gross revenues, I’ll fight time.” Montgomery Gentry thanked radio for their first back- it all the way. But if it’s a proportion of what we pay BMI or tied to-back No. 1 singles by bringing Steppenwolf’s John Kay out to FCC regulatory fee rates, that we can handle.” for a rousing “Magic Carpet Ride/Born To Be Wild” medley.

Turning 18: Sony/Nashville’s Butch Waugh and Tom Baldrica, Martina McBride, Sony Music Group Chairman Rolf Schmidt-Holtz and Sony/ Nashville Chairman Joe Galante (l-r) celebrate McBride’s career album sales topping 18 million.

Gretchen Wilson, Craig Morgan and Jason Michael Carroll played new music, as did Carrie Underwood, who invited the entire boatload of 650 people to go bowling with her after the show. She wasn’t kidding. Brad Paisley performed his upcoming single “Then,” and noted how nerve-racking it is to play the Boat. “My wife is pregnant and due in four weeks,” he said. “You guys are the obstetricians of country music.” The finale was, as host Tom Baldrica pointed out, the kind of thing you just can’t buy a ticket for or ever hope to see in any other setting. Peter Frampton came alive, and the audience did, too. McBride and Underwood joined him on “Baby I Love Your Way,” and the evening came to a heart-in-the-throat ending with an indescribably powerful dueling guitar performance by Frampton and Paisley on “Do You Feel Like We Do.” Plaque Attack: Chesney (15 million career digital track sales – best selling male artist in the format, according to Sony/Nashville Chairman Joe Galante), McBride (18 million career album sales), and an emotional Underwood – “it’s probably just the Dramamine talking” (10 million career album sales from two albums).

- Lon Helton, [email protected] Chuck Aly, [email protected] Jeff Green, [email protected] Erin Duvall, [email protected] Lauren Tingle, [email protected] (615) 320-1450

The Day Ahead Here’s an all-in look at the official CRS-40 proceedings for Friday, March 6:

8-9am Manager’s Breakfast – Radio Sales Day Begins Carole Bowen (WKIS/Miami) NCC 211-212

9-9:50am 20 Ideas Even A PD Would Love (Sales) Carole Bowen (WKIS/Miami), Jay Jennings (WYCD/ 2-2:50pm Voicetracking: How To Sound Local Even When Detroit), Tim Roberts (WYCD/Detroit), Jennie Smythe You Are Not (Girilla Marketing) and Rick Murray (moderator). Bob Pickett (KASE/Austin), Kix Layotn (WSSL/ NCC 208 Greenville), Angie Ward (WTQR/Raleigh) and Bruce Logan (moderator). 10-10:50am Research Presentation: Edison/CRB National NCC 209-210 Country P1 Study 2009 Tom Webster (Edison Research) 2-3:20pm Creative Closing: How To Get Clients, Keep NCC 204-205 Clients, And Build Great Campaigns (Sales) Kevin Neathery (Saga) 10-10:50am PPM! Selling The Country Format (Sales) NCC 208 Gary Marince (Arbitron), Dave Chipman (Arbitron), Mark Kriechen (KKBQ/Houston) and Lon Helton (moderator). 2-2:50pm 40 Promotional Ideas To Rev Up Your Revenue NCC 208 Candace Price (Clear Channel), Craig Cohn (KPLX/ Dallas), Dave Demer and Annie Sandor (moderator). 11-11.50am 40 Ingredients For a More Balanced Life NCC 206 Bryan Frasher (BNA). Annie Sandor (WKIS), Chad Schultz (Mozes) 3-4pm Pardon The Interruption Bill Bennett (Warner Bros.), Mike Dungan (Capitol), 11-11:50am P-1 Perspective: What Consumers Really Want Blake Shelton, Heidi Newfield, Scott Mahalick Becky Brenner (KMPS/Seattle), Nate Deaton (KRTY/ (KBWF/San Francisco), John Dickey (Cumulus) and San Jose), Mike O’Malley (moderator). RJ Curtis (moderator). NCC 204-205 NCC 204-205

11-11:50am What’s NTR Got To Do With It? (Sales) 3:30-4:20pm A Car Dealer Tells All About Advertising (Sales) Greg Burns (KMLE/Phoenix), Paul Williams (Sony/ Adam Goldsein (CBS Radio) Nashville), Jackie Campbell (WUSN/Chicago) and NCC 208 Natalie Connor (WXTU/Philadelphia) (moderator). NCC 208 4:10-5:20pm Life Of A Legend Barbara Mandrell, Kix Brooks (host) 11-11:50am Music Scheduling For Dummies: Better Music NCC 204-205 Logs In Less Time Gwen Foster (KMLE/Pheonix), Keith Hill (Keith Hill 5:30-6:15pm New Faces Of Country Music Cocktail Reception Consulting), Greg Frey (KILT/Houston) and John Adam Gregory Shomby (moderator). Exhibit Hall NCC 206 6:30-10pm New Faces Of Country Music Dinner & Show 11-11:50am Driving Revenue And Listenership Through Text Lady Antebellum, James Otto, Kellie Pickler, Chuck Messaging Sponsored by HipCricket Wicks, Zac Brown Band Keith Clark (WDSY/Pittsburgh), Craig Cohn (KPLX/Dallas), NCC Performance Hall Kim Grant (WIL/St. Louis) and Ivan Braiker (moderator). NCC 211-212 After Hours

4-4:50pm 40 Ingredients For A More Balanced Life 4-6pm Bridge Bar sponsored by BBR Bryan Frasher (Sony Music), Annie Sandor (WKIS/ Ash Bowers Miami) and Chad Schultz (Mozes). NCC 209-210 Renaissance Bridge Bar 10pm-12am Bridge Bar sponsored by BBR 12-1:50pm Capitol Lunch Crossin Dixion Darius Rucker and Little Big Town Renaissance Bridge Bar NCC Performance Hall 10:30pm The 40th Anniversary Jam: A Musical Thanks 2-2:50pm Take Me To Your Leader: How Great Leaders Inspire To Radio sponsored by Digital Rodeo Randy Goodman (Carolwood/Lyric Street), Johnny Emerson Drive, Andy Griggs, Julianne Chiang (KKBQ/Houston), Scott Lindy (WUBL/ Hough, Jamie O’Neal, James Otto, Atlanta), Judy Ellis (Citadel), Bill Jones (Cumulus) Blake Shelton, Jimmy Wayne, Chuck and Mick Anselmo (moderator). Wicks and Darryl Worley NCC 204-205 Cadillac Ranch (305 Broadway) 2-2:50pm 40 Free Research Ideas Sean Ross (Edison), Cassie Petrey (Crowdserf), Jim Kerr, Jeff Vidler (Angus – Reid Media) and Cody Alan (moderator). NCC 108-109