Reactor Methodology

• The Reactor was used to measure the respondents’ second by second reactions to each ‘political highlights’ clip on a continuous scale of 0 to 100. Respondents responded via the Roy Morgan Reactor website and via Scoop NZ (http://www.scoop.co.nz/NZElectionReactor/).  Reactions to the question ‘How positive or negative do you feel about what you are seeing and hearing?’ were recorded 4 times per second

• Sample: General Population, 18+ (n=359)

Criteria: How positive or • Analysis Breaks: negative do you feel about what  Gender – Male (n=243); Female (n=116)

you’re seeing and edge

hearing?  Age – 18-34 (n = 76); 35-49 (n = 79); 50+ (n = 204)  Voting Intention – National (n=126); Labour (n=94); Greens (n=54);

Other Parties (n=85) Discoveryour

© 2014 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. How did New Zealanders react to Election-Related News Clips – Week ending August 1, 2014

Russel Norman (Greens Co-Leader) David Cunliffe (Labour Leader) Prime Minister (National) Norman claims the Greens are ‘Pro Clean Cunliffe talks about potential Labour coalition Key talks about the decision for incumbent

Beaches’ while National are ‘Pro Pollution’ partners – in particular Greens and NZ First Murray McCully to recontest East Coast Bays

Votingedge intention: National Labour Greens Other Parties

Prime Minister John Key (National) Laila Harre (Internet Party Leader) Colin Craig (Conservative Party Leader) KeyDiscoveryour rules out making a deal with Conservative Harre announces her intention to stand against Craig talks about his speech in the ‘South of Party Leader Colin Craig in East Coast Bays Prime Minister John Key in the seat of Helensville the South’ and engaging the grassroots Roy Morgan Research has tested New Zealanders’ Over 350 New Zealanders recorded their reactions to these responses to political related news clips from last week highlights. The Reactor graphic above is based on earlier this week with the Reactor – an online device that respondents reacting via the Roy Morgan online Reactor. continually© 2014 measures Written approval respondents’ must be obtained reactions from Roy. Morgan Research before circulation or publication of this data outsideClick the client’ ons theinstitution. graph above to view the interactive report.