052010 Sec2.Pdf
4 WWD, THURSDAY, MAY 20, 2010 SECTION II WWD.COM WWD DENIM IN DEPTH EDITOR IN CHIEF Edward Nardoza EDITOR James Fallon The denim industry has shrugged off the recession 6 and is showing stronger growth and renewed vigor, MANAGING EDITOR with women’s sales increasing 6.2 percent in the last year. Richard Rosen Guys are buying fewer jeans these days, but paying MANAGING EDITOR, FASHION/SPECIAL REPORTS 10 slightly more for them, keeping overall men’s denim Dianne M. Pogoda sales stable over the past year. SENIOR EDITOR Military motifs get some action this season — Arthur Friedman 12 from hearty parkas to cargo pants cut to fit a FASHION FEATURES EDITOR woman’s curves. Beth Kwon The ultraskinny jean prevails for fall, showcasing SENIOR FASHION EDITOR, traditional dark denim, black, gray and the SPORTSWEAR 20 Kim Friday Eighties-inspired acid wash, allowing for the inner rocker to emerge. MEN’S FASHION EDITOR Alex Badia Demand for premium denim is returning as a fashion staple in Europe, spurred by DENIM AND TEXTILES 30 MARKET EDITOR price adjustments, focus on quality and new Ross Tucker styles, according to denim brands. SENIOR EDITOR, MEN’S The incorporation of stretch fibers in David Lipke denim has evolved from a relatively 32 CONTRIBUTING EDITORS minor consideration several years ago to a Liza Casabona, Katya Foreman, performance requirement this year. Jessica Iredale, Emilie Marsh, Khanh T.L. Tran, Luisa Zargani If the late Gap co-founder Donald BOOKINGS EDITOR 34 Fisher taught Lucky Brand chief Cinnamon St. John executive officer David DeMattei one thing, it’s that retail companies buy FASHION ASSISTANT inventory and sell inventory.
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