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Television/Radloage N.W.AYER PREDICTIONS: Demographic estimates fornew season's shows 21 How an FM station manager manages beautiful ratings with `beautiful music' 28 Will tv networks offer 30s on their rate cards next year? 30 Television/RadloAge SEPTEMBER 7.1970 FIFTY CENTS KOCO-TV OKLAHOMA CITY The growth station in the growth market, America's 42nd A.D.I.... only station to showa total -day average -audience gain, February -March 1970 over 1969...an ABC Television affiliate now tied for first in Prime Time Metro Share of Audience (ARB esti- mates, subject to limitations of source material.) KOCO-TV is now part of... COMBINED COMMUNICATIONS CORP The growth company in diversified communications ...Television, Radio, Outdoor, Magazines. Orga- nized in 1968, CCC already includes KTAR-TV-AM- FM, Phoenix; KBLU-TV-AM, Yuma; KYCA Radio, Prescott; Eller Outdoor Companies in Arizona, Michigan, Kansas City; Eller Electric Sign Co., with offices and plants in Phoenix, Detroit, and Kansas City; Phoenix Magazine; Arizona Wildlife Sports- man ...and now KOCO-TV, Oklahoma City. .icAVERY- KNODEL, INC. Avery-Knodel is proud to grow with Combined Com- munications Corp. Having represented KTAR-TV and Radio for thirteen years, we are pleased to be appointed national sales representative for all broadcast operations owned by CCC. Effective September 1, 1970, KOCO-TV, Oklahoma City, is sold nationally by Avery-Knodel, Inc. AVERY-KNODEL, INC: NEW YORK CH/CAGO ST. LOUIS DETROIT ATLANTA DALLAS SAN FRANCISCO LOS ANGELES It's Lively at the Top! In the wondrous atmosphere at the top of the nation- Metro Denver,Colorado-KWGN Television has set new patterns of programming and public service. Everything is upbeat. Ratings. Shows. Tempo. Awards. (KWGN was Top News Film Sta- tion of the Year in selections by the National Press Photographers Association.) A great feeling. For one of the greatest non -network television stationsinthe nation. That's why KWGN is lively. And getting livelier! The WGN of the Rockies KWGN TELEVISION A C+)nt1neI1tB1f3i,,,1r-.sini; i., mianc Gr,..ut Satinn the tho uh Vp iovo kea The Thinker by Auguste Rodin (1840-1917) Photograph, courtesy California Palace of the Legion .of Honor When it comes to public affairs programs, KPLR-TV's Bill Fields Show brings to mind guests like Al Capp, Jerome Cavanagh, Congressman William Clay, Senator Thomas Eagleton, Reverend James Groppi, McKinlay Kantor, David Schoenbrun, Chuck Stone, Congressman James Symington, Senator. Stuart Symington...and many others, week after week...guests who bring to our studios something to say and leave our viewers with something to think about. - Think about that. TV 111 KPLRST. LOUIS AiáHorially represented by . aiiiirim"flui T1i i wrtriiG.irt+! This is David Hunter. He's the most popular boy My son, the speed freak. in his class. He's a pusher. "I'd raised Johnny to bee good boy. I never thought he'd stan taking any kind of drugs. About two months ago. I started to notice he was acting differently. He had Johnny became paranoid. Speed made alweys been active, but now he season him everybody was his enemy. And led think the go almost all day and all night. He II ea. neverseemed to gel tired. How can you beep this from happening But before you start talking Every day he got more to your son? Or daughter? about drugs, make sure you net and litters and lumpy. You start by being the kind of parent vol would fix him deli... you should be. Gal to know your children. know what you're talking about. meals and he wouldn't eat. He got skinny. Do things with Inem. Talk to them. David is the guy in Ks To help you. we've put to- I got worried. But before you start talking about class with the gether a special package of in- Than, three weeks ago today. Johnny cane drugs. make suns you know what connection. formation about drugs. home at lour in the morning and want you're talking about. If some of his Hard, straight facts. And straight to his room and slap red the dear. To help you, we've pul together a special classmates want some COMB He wouldn't talk to me. He thought I was package of information about drugs. grass. they lust give While you still have a chance his enemy. That I was pert of a system Hard, straight laces. And some answers. David the money and to keep your children off drugs, that was out to get While you still have a chance to keep he'll get it for them. good homeswrthlor a yr money. write WGN, Boa 4919. Chica- your children Off drugs, write WGN, It they want pills. David And you thought drugs were go, Ill. 60677. We'll send you e Box 4919, Chicago, 671. We'll send a special package relied "Cold turkey can get ups (Speed or s). only in poor neighborhoods in special package called "Cold turkey isn't something you isn't something you eat." And he can getet downs the city. Stop fooling yourself. We think you should send for the (Redbirds or Yellow Jackets). It's happening everywhere. eat" Package today. He can get LSD. If you don't believe us. ask We think you should send If you wont talk to your children about David can even get your children. for the package today. drugs, there's always a pusher the heavy stuff. Heroin. How do you keep the dope 11 you won't talk to your chil- who will. Why not? David's dealers away from your chil- dren about drugs. there's al- connection knows that David's dren? ways a pusher who will. classmates all come from You start by being the kind of parent you should be. Get to know your children. Do things with them. Talk to them. Wg11 CmOwesel mrwWrsvl4ee Ward Iral..+w Semeumee you want to forget roar pros - roTham Mewl end rob to per a pusher. To nelpyou, wi rs pultogethersspeciel lama. And everybody elsé s problems. n oneigght you overdo it. package of Information shout drugs milled Just get some of the pressure o And you getaway from n all. Forever. "Cold turkey isn't something you ear'. So you try a Inge something to pet high. Bothers nil er goblets happen to rev. Nvd,slnightlects. And someenawere. Not hooked. Just high. You're While you still here s thence to keep Before you know It, you're tummy, on Bet what out your eon? Or your your children oN drugs, write WGN, Boa every weekend. daughter? ai19. Chicago. III. aCeT7. We'll send you Then men other day. Neap N from nasimm ng m them. the package. Until one day you get enough courage Stan by Mina better parent. Get to 11 you wont talk to your children ewlrl to take the big step. know your coif ten. Do things with them. drugs, there's alweys a we. who will. Heroin. Telk to them. Suddenly you are hooked. With a habit BOW. ymi sun talking Wow Muse. that coste SO dollars a day. And up. so know what yoem ulkinp about. Cold turkey WON Cardirhr« ewwwrniry serwce isn't something you eat. You choke. You gag. You vomit. Cold turkey lasts three, lour, or maybe five days. But that's never going to hap- pen to you. Right? You aren't on this drug. But what about your son? Or your daughter? How do you keep it from hap- pening to them? You start by being the kind of parent you should be. Get to know your children. Do things with them. Talk to them. But before you start talking about drugs, make sure you know Cold turkey is the withdrawal you what you're talking about. (orever.) go through when you can't get To help you, we've put together the heroin you're hooked on. e special package of information It's hell. about drugs. Year head explodes. Your mus- Hard, straight facts. And some cles cramp. answers. Suddenly you're freezing (like While you still have a chance you're naked in a blizzard). And to keep your children off drugs, you're burning up with lever at write WGN, Box 4919, Chicago, the same time. It'slike coming Ill. 60677. We'll send you a speclal down with double -pneumonia. package called "Cold turkey isn't something you eat." We think you should send for the package today. It you won't talk to your children about drugs, there's always a pusher who will. WON effinmunlly Photos. Peter Popnd.5polpu', ©WGN Continental Broadcasting Company 1970 4 Teleti,sion/Rodio Age, September 7, 1970 You don't have to get hooked on the Ask not xhatouyor stuff for it to kill you, pusher can do you. you coufidrst the But what you can timé do for your pusher. That's the way they look at it,you know. Cold turkey isn't somethingyoueat. Cold turkey is the withdrawal you go You can. By running this same through when you can't get the campaign in your community. And hard drug you're hooked on. you don't have to put our name on it. But a lot of people don't know You runit.Put your name onit. that. Just run it. We're in the communications Write us for the details. business, so it's up to us to help Together, we can begin people understand one of the big- to solve this problem. gest problems our country has. Drug Sincerely, abuse.
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