Integrated Report 2019

Total Page:16

File Type:pdf, Size:1020Kb

Integrated Report 2019 Integrated Report 2019 SAPPORO HOLDINGS LIMITED SAPPORO HOLDINGS LIMITED Integrated Report 2019 01 Management Philosophy As an intrinsic part of people’s lives, Sapporo will contribute to the evolution of creative, enriching and rewarding lifestyles. Fundamental Management Policy The Sapporo Group strives to maintain integrity in corporate conduct that reinforces stakeholder trust and aims to achieve continuous growth in corporate value. SAPPORO HOLDINGS LIMITED Integrated Report 2019 02 The Sapporo Group’s Sustainability Policy With the earth, in harmony with society, from the start, to bring smiles to people. The Sapporo Group will address global environmental and social issues to make people happy. The earth, the source of nature's bounty, is our most important partner. We will strive to collaborate and prosper together with our stakeholders who share our value to provide products sustainable in the entire lifecycle from the development of products and services to the delivery to customers. We will value our founding philosophy and think hard about creating sustainable value, and bring a smile to the face of people. We will try to bring smiles to people all over the world, with our commitment to professional manufacturing, development of regionally oriented communities, and with our vows “Be a pioneer of people’s smiles in the world.” SAPPORO HOLDINGS LIMITED Integrated Report 2019 03 The Sapporo Group’s Management Philosophy Framework The Sapporo Group is committed to “the realization of a sustainable society” and “sustained growth of the Group” and is therefore working under its Sustainability Policy to create value leading to solutions for global issues. By doing so, it is working to realize its Management Philosophy: “Sapporo will contribute to the evolution of creative, enriching, and rewarding lifestyles.” Management As an intrinsic part of people’s lives, Sapporo will contribute to the Philosophy evolution of creative, enriching, and rewarding lifestyles. The Sapporo Group strives to maintain integrity in corporate Fundamental Management conduct that reinforces stakeholder trust and aims to achieve Policy continuous growth in corporate value. The Sapporo Group will be a company with highly unique brands in the fields 2026 Group Vision of “Alcoholic Beverages,” “Food,” and “Soft Drinks” around the world. 1. Make customers’ lifestyles around the world more fulfilling by creating new value through the pursuit of innovation and quality. Action Guidelines 2. Strive to provide products and services and to nurture brands that foster communication among customers. 3. Practice efficient management in tandem with addressing changes in the environment. With the earth, in harmony with society, Sustainability Policy from the start, to bring smiles to people. SAPPORO HOLDINGS LIMITED Integrated Report 2019 04 The Sapporo Group’s Value Creation Process The Sapporo Group has created a unique brand story and OUTCOME brand assets based on over 140 years of history and dialogue. By keeping our brands at the heart of our three core businesses, 4 Value Created by the Sapporo Group we can provide products and services that bring joy to our cus- Continuing as pioneers with a tomers and continued happiness to all of our stakeholders in an ever-increasing cycle. sustainable value creation process Contributing to invigorating communication and bringing smiles to many among customers by INPUT providing products and services Brand Assets 1 Providing “fun,” “joy,” and “vitality for tomorrow” to all stakeholders Effective Use of Highly Unique through business expansion Nature’s Blessings Employees P.41 Sapporo’s Unique P.40 Brand Story P.71 Ten-Year Summary of Financial and Non-Financial Data Dialogue with P.12–13 Innovation That Stakeholders Creates New Value OUTPUT P.15 P.46 Brands Close to the Hearts 3 of Customers BUSINESS MODEL (Products and Services) Three Businesses with a 2 Brand-Centric Approach Alcoholic Real Estate Beverages P.29 P.20 Brands Sustainability Policy P.02 Food & Soft Drinks Corporate Governance P.55 P.26 Risk Management P.63 SAPPORO HOLDINGS LIMITED Integrated Report 2019 05 Contents The Sapporo Group’s Value System The Sapporo Group’s Sustainability Management 01 Management Philosophy and 31 Promoting Sustainability Management Fundamental Management Policy 41 Special Feature 1: 02 The Sapporo Group’s Sustainability Policy Committed to Quality Raw Materials for over 140 Years— 03 The Sapporo Group’s Management Philosophy Framework Sapporo Breweries’ Meets the Challenge 04 The Sapporo Group’s Value Creation Process The Sapporo Group’s R&D Strategy 06 Editorial Policy and Information Framework 47 Special Feature 2: The Sapporo Group’s Urban Development— 07 Message from the President Deepening Relationships with Local Communities 49 Special Feature 3: Alcohol-Related Problems The Sapporo Group’s Business Model 50 A Dialogue on Sapporo’s Human Resource Strategy 12 A History of Brand Creation 53 Message from an Outside Director 14 Our Businesses 55 Corporate Governance 15 Stakeholder Engagement 63 Risk Management 66 Board of Directors, Directors Who Are Audit & Supervisory Board Members, and Group Operating Officers The Sapporo Group’s Growth Strategies 16 Group Management Plan 2024 18 Financial Strategy Results and Results Indicators 20 Business Strategy 68 Financial and Non-Financial Highlights 71 Ten-Year Summary of Financial and Non-Financial Data 72 Management’s Discussion and Analysis 75 Consolidated Financial Statements Investor Relations https://www.sapporoholdings.jp/en/ 79 Corporate Data Sustainability https://www.sapporoholdings.jp/en/csr/ 80 List of Group Companies SAPPORO HOLDINGS LIMITED Integrated Report 2019 06 Editorial Policy Information Framework Integrated Report 2019 serves to inform all stakeholders about For more information regarding financial and non-financial matters, please visit the the Sapporo Group’s distinct value as a group with highly unique Company website. brands and expresses its direction and intentions toward the future— Detailed • Securities reports Website a future in which the Group plays an indispensable part in society. • Financial results This integrated report is intended to facilitate understanding of the Group’s economic and social value creation as accomplished through our business activities, based on our management strategy and Integrated Report 2019 Sustainability Policy, and to inform readers on the state and progress Financial of our initiatives. Our editorial policy is to provide information regarding the changes that will take place moving forward in a clear and straightforward manner. In doing so, we hope that all Sustainability Book stakeholders, including shareholders and other investors, will grasp • Corporate Governance the Sapporo Group’s vision toward sustainable growth. Report • Sustainability information July 2020 Non-Financial Summarized Detailed Forward-Looking Statements Period Covered Referenced Guidelines Supported Initiatives Statements in this integrated report with respect to the This report covers the fiscal year ended December 2019 • International Integrated Reporting Council (IIRC), The International <IR> • UN Global Compact Company’s forecasts, performance or otherwise, are (Jan. 1, 2019–Dec. 31, 2019). However, it may refer to Framework Sapporo Holdings has signed the United Nations Global Compact. based on the Company’s judgments in light of the events before or after this period as necessary. • Ministry of Economy, Trade and Industry, Guidance for Collaborative Value Creation latest information available as of the publication of • GRI (Global Reporting Initiative), Sustainability Reporting Standards • The SDGs (Sustainable Development Goals) this report and contain potential risks and contingen- Organizations Covered (International guidelines on corporate sustainability reporting) • The TCFD (The FSB’s Task Force on Climate-related Financial Disclosures) cies. For that reason, please be aware that, due to Sapporo Holdings Limited and Group companies • International Organization for Standardization ISO 26000 various changing factors, actual results may vary from (Guidance on social responsibility) the forecasts published in this report. • Ministry of the Environment Environmental Reporting Guidelines 2018 SAPPORO HOLDINGS LIMITED Integrated Report 2019 07 To bring joyful smiles to people around the world, we will continue to take on new challenges, making use of our strengths as a brand company, our commitment to craftsmanship, and urban development rooted in the community. Our Response to COVID-19 Masaki Oga To begin, I would like to express my deepest sympa- President and thies to those who have contracted or have been Representative Director otherwise affected by the spread of COVID-19. This virus has wreaked havoc on a global scale, taking a heavy toll on the social economy of each country it has touched. Amid these circumstances, the Sapporo Group is dedicated to fulfilling its social responsibilities based on the tenets of its Sustainability Message from Policy, which is described later in this message.*1 *1 For information concerning the Group’s policies and initiatives regarding the President COVID-19, please refer to the following notice (Japanese only) https://www.sapporoholdings.jp/announce/dit/?id=8643 Message from the President SAPPORO HOLDINGS LIMITED Integrated Report 2019 08 As it stands, there is no clear end to the situation, initiatives such as online training can provide a so we can expect this difficult management environ-
Recommended publications
  • 2018 Japan Diamond Princess Cruises
    WWW.NONSTOP.TRAVEL | (808) 593-0700 | OCTOBER 2017 Explore the World Aboard a Brand New Ship! inside: ALASKA CRUISES › Japan Cruises & Land Tours › OBERAMMERGAU › River Cruises & MORE! We’re proud to present our largest variety of Diamond Princess cruises to Japan. There’s truly something for everyone. We’ve also finalized our summer collection of Japan land tours including the enormously popular Hokkaido Lavender Highlights tours, which now include a sushi making class in Otaru featuring the freshest seafood and a Ghengis Khan BBQ at the Sapporo Beer Garden. The Majestic Princess and Norwegian Bliss add excitement to our 2018 season. Join us as we explore Panama Canal, Alaska, Southeast Asia and Australia & New Zealand on these new ships. P.S. Be sure to take advantage of the “Early Booking” discounts. 32nd 2017 Mahalo! Brenda Cabral Gene Miyake Danny Ching Manager Vice President President Lezlee Tam Janet Tanaka Assistant Manager Manager Inset Bottom Left: Norwegian Bliss. Inset Bottom Right: Majestic Princess. Table of Contents ›› 03 Photos: Alaska & Japan › 04 2018 Alaska Sawyer Glacier Cruises › 06 2018 Japan Diamond Princess Cruises › 09 2018 Japan Premium Escorted Cruise › 10 2018 Japan Summer Land Tours › 14 2018 Exotic Land Tours › 16 2018 & 2019 Oceania Cruises › 18 2020 Oberammergau › 19 2018 Europe Land Tours › 20 2018 & 2019 Australia & New Zealand Cruise Tours 1150 South King Street, Suite 102, Honolulu, HI 96814 › 22 2018 Europe Cruise Tours › 24 2018 Globus USA & Canada Land Tours › 25 2018 Worldwide River Cruises (808)
    [Show full text]
  • 2018 12 Integratedreport En.Pdf
    Integrated Report 2018 SAPPORO HOLDINGS LIMITED Management Philosophy As an intrinsic part of people’s lives, Sapporo will contribute to the evolution of creative, enriching and rewarding lifestyles. Fundamental Management Policy The Sapporo Group strives to maintain integrity in corporate conduct that reinforces stakeholder trust and aims to achieve continuous growth in corporate value. 01 SAPPORO HOLDINGS LIMITED History In 1876, the Sapporo Group marked its founding with the completion of the Kaitakushi Brewery in Sapporo, Hokkaido Prefecture. Throughout the over 140 years of history since its founding, the Sapporo Group has expanded its business domains to include not only Alcoholic Beverages but also Food & Soft Drinks, Restaurants, and Real Estate. Through these business domains, we have contributed to the evolu- tion of enriching and rewarding lifestyles for our customers in a variety of settings. COVER STORY Becoming a Company with Highly Unique Brands The Sapporo Group has inherited aspirations for the future alongside its stakeholders. These aspirations have crystallized into the Sapporo Group brand. 02 Integrated Report 2018 nnovation ialogues I D & Quality The history of the Sapporo Group is one The Sapporo Group has acquired insight made of dialogues accumulated over time and understanding from dialogues with its with its customers and other stakeholders. customers and implemented them toward We have been deeply involved in people’s innovation and the pursuit of quality. lives, developing products and services to Those aspirations have crystallized as our please our customers while providing a new many brand assets, which we want to share eating and drinking scene that delivers joy with our stakeholders.
    [Show full text]
  • Explore the World!
    WWW.NONSTOP.TRAVEL | (808) 593-0700 | JANUARY 2015 ExploreReunions • Anniversaries The • Escorted HawaiiWorld! Groups Top Photo: Lincoln & Linda Yamashita; Inset Photos: June Kadomoto found a statue of her zodiac sign in the National Folk Museum, South Korea; Franklin and Marilyn Goo, along with Donald and Laverne Chong, enjoy the sights in the Dutch Lowlands, Amsterdam; Notre Dame Cathedral in Paris, France; Background Photo: Denali National Park, Alaska inside: JAPAN CRUISE TOURS › korea › JAPAN LAND TOURS › south america › ALASKA › europe › AND MORE! Aloha, Happy New Year! Thank you for your continued patronage. We are excited to announce three new land tours to Japan: • Ultimate Tohoku & Hokkaido Lavender Highlights Tour • Sado Island, Snow Monkeys, Hakone & Tokyo Tour • Treasures of Southern Japan – Wisteria Flower Tunnel And a spectacular land tour to South America: • The Wonders of South America Wishing you continued Good Health, Happiness and Safe Travels! Gene Miyake Danny Ching Vice President President Lezlee Tam Janet Tanaka Brenda Cabral Assistant Manager Manager Manager PS – “New and Improved” Western Korea & Discover Korea Tours on pages 20 & 21. Background Photo (Left): Fall leaves in Kyoto, Japan | Background Photo (Right): Sculpture in Bangkok, Thailand Inset Bottom Left: Greg and Mary Sur, Yvonne Nakata, Al Hirai, and Daphne Ikeda (in back) at the DMZ visitor’s area, South Korea. | Inset Bottom Right: Cornelia and Nicholas Revuelto in St. Peter’s Cathedral, Rome. Table of Contents ›› 3 Photos: Canada & New England Plus
    [Show full text]
  • Selling Beer Challenging Gender in Japanese Beer Advertisements 1950
    J White Marketing Men, Selling Beer: Challenging Gender in Japanese Advertising Discourse 1950 – 1996 A thesis submitted in partial fulfilment of the requirements for the degree of Doctor of Philosophy September 2018 1 Marketing Men, Selling Beer: Challenging Gender in Japanese Advertising Discourse 1950 – 1996 James White A thesis submitted in partial fulfilment of the requirements for the degree of Doctor of Philosophy The University of Sheffield Faculty of Social Science School of East Asian Studies 2018 2 The candidate confirms that the work submitted is his own and that appropriate credit has been given where reference has been made to the work of others. This copy has been supplied on the understanding that it is copyright material and that no quotation from this thesis may be published without proper acknowledgement. The right of James White to be identified as the author of this work has been asserted by him in accordance with the Copyright, Designs and Patents Act 1888. © 2017 The University of Sheffield and James White This work was supported by the Economic and Social Research Council and the White Rose East Asia Centre. Additional support was kindly provided by the Japan Foundation 3 Marketing Men, Selling Beer: Challenging Gender in Japanese Advertising Discourse 1950 – 1996 James White Word Count: 98435 4 Acknowledgements I would like to acknowledge the various people who helped and guided me during this dissertation. A six-month language course at the Japan Foundation Kansai Centre was invaluable for polishing my linguistic abilities Japan and for funding for research trips to seek out materials.
    [Show full text]
  • U N I V E R S I T
    H O K K A I D O U N I V E R S I T Y Curious About Hokkaido University? Find out more at www.hokudai.ac.jp/en Oce of International Aairs Kita 15 Nishi 8 Kita-Ku, Sapporo, Hokkaido 060-0808, JAPAN TEL + 81(11)-706-8033 FAX + 81(11)-706-8036 Produced July 2011 A B R I E F S K E T C H 1 C O N T E N T S Introduction p2-3 History p4-5 Philosophies - A Message from the President p6-7 Our Nobel Prize Winner, Akira Suzuki p8-9 Quick Facts p10-11 Hokkaido University Schools 2 p12-13 Hokkaido University Research Institutes p14-15 Exchange and English Degree Programs p16-17 Sustainability Initiatives p18-19 Large Scale Research Projects p20-21 International Portfolio p22-23 Student Life at Hokkaido University p24-25 Hokkaido Living p26-27 Hakodate Campus Information p28-29 Sapporo Campus Information A University of Four Seasons 23 1. Central Lawn Containing the beautiful Sakushu Kotani River, this oasis on campus is a great place in spring for viewing cherry blossoms. 2. Botannic Gardens About a kilometer to the south of the Sapporo Campus lies our Botanic Gardens, containing a museum of Ainu relics, and many thematic gardens. 3. Ginko Avenue An east-west thoroughfare of Sapporo Campus, this avenue of 70 mature gingko trees is particularly beautiful in summer and autumn and attracts many 4 photographers and tourists. Hokkaido University Museum 4. Model Barn Originally the Faculty of Science, this historical building became the University Museum in 1999.
    [Show full text]
  • Columbus Day Omiyage Weekender Tour October 6Th -13Th,2021
    Hokkaido’s Autumn Foliage Columbus Day Omiyage Weekender Tour October 6th -13th,2021 6nts/7days from: $2395 double/triple; $2695 single Cancel for any reason up to 60 days prior-FULL REFUND! Maximum Tour size is 24 tour members! Come along for this 6- night leisurely paced tour discovering the best of Hokkaido’s autumn colors over the Columbus Day weekend. Colorful autumn leaves, known as koyo in Japanese, draw just as many visitors in autumn as the cherry blossoms do during spring. The viewing of autumn leaves has been a popular activity in Japan for centuries. Get yourself front row seats to nature’s wildest show as she decorates the land in an explosion of glimmering gold, burnt-orange, and blood-red. Our foliage viewing spots include Ueno Farm, Biei Blue Pond, Tomita Farm, and Yuni Garden Our tour begins with a 4-night stay in Hokkaido’s capital, Sapporo, with accommodations at the Century Royal Hotel, the best spot to call home. From there, a night in Asahikawa and an onsen stay in Furano. Besides our touring days, there is a day trip to Otaru, a free shopping day, hand-on experiences, fruit picking and ice cream making, sake brewery, 4 foliage viewing spots, and much more. Itinerary/Details Day 1 – October 6th, 2021 Wednesday – Depart from Honolulu Hawaiian Airlines #441 Departs Honolulu 1:55pm – Arrive Chitose 5:50 pm + 1 Meet up with your Panda Travel representative at the Hawaiian Airlines international check-in counters located in Terminal 2, Lobby 4 a minimum of 3 hours prior to the flight departure time.
    [Show full text]
  • Look Inside for More Cruises & Land Tours!
    WWW.NONSTOP.TRAVEL | (808) 593-0700 | MARCH 2015 Look inside for more cruises & land tours! inside: JAPAN LAND TOURS › korea › SOUTH AMERICA › new england › ALASKA › australia › & MORE Aloha, Thank you very much for your continued patronage. We are excited to announce five new land tours to Japan: • Deluxe Tokaido Road - Fall Break • Grand Japan Fall Foliage • Tohoku & Hokkaido - Fall Break & Fall Foliage • Grand Shikoku Island Plus Shopping • Christmas Shopping, Kyoto Fall Foliage & Holiday Illuminations And a spectacular land tour to India: • Mysteries of India plus Dubai Let's explore the world together! Gene Miyake Danny Ching Vice President President Lezlee Tam Janet Tanaka Brenda Cabral Assistant Manager Manager Manager PS – Few seats left for "The Wonders of South America" land tour - November 2015. Call and reserve today! Background Photo (Left): Auckland, New Zealand | Background Photo (Right): Glaciers in Alaska Inset Bottom Left: Steven and Coralie Kop in the gardens of the Bulguksa Temple, South Korea | Inset Bottom Right: Mitchell and Marjorie Kawamura, Richard Tom, Jade Lagua at the Hells of Beppu Table of Contents ›› 3 Photos: Grand Hokkaido Winter Wonderland › 4 2015 Deluxe Tokaido Road › 6 2015 Grand Japan – Fall Foliage › 8 2015 Grand Shikoku Island Plus Shopping › 10 2015 Tohoku & Hokkaido – Fall Break & Fall Foliage › 12 2015 Japan & Southeast Asia Cruise › 14 Japan Land Tours › 16 2015 Christmas Shopping, Kyoto Fall Foliage & Holiday Illuminations › 17 Photos: Chichibu Christmas Festival & Shopping › 18 Mysteries
    [Show full text]
  • Tour Itinerary: Please See the Tour Itinerary Attached on Page #5-6
    ★★ EARLY SUMMER 2018 ★★ JAPAN ESCORTED TOUR Guided with "OMOTENASHI" = the Spirit of Japanese Hospitality & Quality Service Japan Tour #015: Let's Enjoy the Super Fast Bullet Train Ride to Hokkaido and the Early Summer in Hakodate, Asahikawa, Furano, Biei, Sapporo & Otaru!! (Tour Dates: 6/18/2018 - 6/27/2018) BY JAPAN TOUR SALES MAIKA'I OHANA TOURS HILO, HAWAI'I On this tour, you will be able to experience: ➔➔➔ The Super Fast Bullet Train Ride from Tokyo to Hokkaido!! ➔➔➔ Hokkaido's Best Seafood Buffet Breakfast (Ranked #1 in TripAdvisor)!! ➔➔➔ Hokkaido's 3 Best Ramen: Salt, Shoyu & Miso Ramen!! ➔➔➔ The Freshest Draft Sapporo Beer & Nama Sake at Local Breweries!! ➔➔➔ The Natural Hot Springs "Onsen"!! ➔➔➔ Local Kine Omiyage Shopping! and ➔➔➔ Good Time & Fun !! Learn more about the tour: www.maikaiohanatours.com See pictures of our Japan tours: www.facebook.com/hilojapantours MAIKA'I OHANA TOURS - JAPAN TOUR SALES / YOSH SATO 260 KAMEHAMEHA AVENUE, SUITE 209, HILO, HAWAII 96720 PH. 808.969.1030 - FAX. 808.969.2023 - E-MAIL. [email protected] <<<PROVIDING SMALL-GROUP ESCORTED TOURS WITH JAPANESE HOSPITALITY SINCE 2005>>> JAPAN TOUR IN EARLY SUMMER 2018 Exclusive Japan Escorted Tour from Hilo, Hawai'i Guided with Japanese Hospitality (Japan Tour #015) Let's Enjoy the Bullet Train Ride to Hokkaido and the Early Summer in Hakodate, Asahikawa, Furano, Biei, Sapporo & Otaru!! Tour Highlights: ◆ Enjoy the Fast Bullet Train Ride from Tokyo to Hokkaido via Seikan Tunnel, the World's Longest Undersea Tunnel!! ◆ Enjoy One of Hokkaido's Best Seafood
    [Show full text]
  • Hokkaido's Autumn Foliage 2020
    Hokkaido’s Autumn Foliage 2020 nd th October 22 -30 , 2020 7nts/9days fr: $2995 dbl/tpl $3395 single Colorful autumn leaves, known as koyo in Japanese, draw just as many visitors in autumn as the cherry blossoms do during spring. The viewing of autumn leaves has been a popular activity in Japan for centuries. There’s no better time to appreciate nature than autumn, when the hills are set ablaze with trees making their slow transition into winter. Get yourself front row seats to nature’s wildest show as she decorates the land in an explosion of glimmering gold, burnt-orange, and blood-red. The Hokkaido Autumn Foliage Tour offers you the very best of Northern Japan’s spectacular fall season. It’s all included, daily sightseeing, two onsen stays, two sake breweries, and Otaru, the bustling merchant port in its heyday. But, it doesn’t end quite yet as we have included three nights in Sapporo at the Century Royal Hotel, the best spot to call home. Besides touring, enjoy a complete free day to shop and sightsee on your own. Itinerary/Details Day 1 – October 22nd, 2020 Thursday – Depart from Honolulu Hawaiian Airlines #441 Departs Honolulu 1:10pm – Arrive Chitose 5:00 pm + 1 Meet up with your Panda Travel representative at the Hawaiian Airlines international check-in counters located in Terminal 2, Lobby 4 a minimum of 3 hours prior to the flight departure time. After clearing security, you will meet up once again at the gate area. Day 2 – October 23rd, 2020 Friday – Chitose On arrival in Chitose, please make your way to the baggage claim area.
    [Show full text]
  • Integrated Report 2017
    Integrated Report 2017 SAPPORO HOLDINGS LIMITED Management Philosophy As an intrinsic part of people’s lives, Sapporo will contribute to the evolution of creative, enriching and rewarding lifestyles. Fundamental Management Policy The Sapporo Group strives to maintain integrity in corporate conduct that reinforces stakeholder trust and aims to achieve continuous growth in corporate value. Integrated Report 2017 01 SAPPORO HOLDINGS LIMITED Inheriting Aspirations for the Future Alongside Our Stakeholders SAPPORO BRAND STORY 01 istory HIn 1876, the Sapporo Group marked its founding with the completion of the Kaitakushi Brewery in Sapporo, Hokkaido Prefecture. Throughout the over 140 years of history since its founding, the Sapporo Group has expanded its business domains to include not only Alcoholic Beverages but also Food, Soft Drinks, Restaurants, and Real Estate. Through these business domains, we have contributed to the evolution of enriching and rewarding lifestyles for our customers in a variety of settings. 02 Integrated Report 2017 SAPPORO BRAND STORY History 03 SAPPORO HOLDINGS LIMITED Inheriting Aspirations for the Future Alongside Our Stakeholders SAPPORO BRAND STORY 02 ialogues DThe history of the Sapporo Group is one made of dialogues accumulated over time with its customers and other stakeholders. We have been deeply involved in people’s lives, developing products and services to please our customers while providing a new eating and drinking scene that delivers joy and excitement. 04 Integrated Report 2017 SAPPORO BRAND STORY Dialogues 05 SAPPORO HOLDINGS LIMITED Inheriting Aspirations for the Future Alongside Our Stakeholders SAPPORO BRAND STORY 03 nnovation IThe Sapporo Group has acquired insight and understanding from dialogues with its customers and implemented them toward innovation and the pursuit of quality.
    [Show full text]