20th INTERNATIONAL FOOD EXHIBITION PAR MA 11/14 M Ay 2020 welcome to foodland 2020 2020 2020

FACTS & FIGURES 2018 HALL LAYOUT AND SITE PLAN COMMUNICATION PLAN

Cibus is the reference event for Made in Italy Food sector, a large showcase with international visibility for Italian businesses Complete media mix for a unique and all-round visibility and an occasion for discussing most recent trends of Food & . 82.000 135.000 MY BUSINESS CIBUS VISITORS GROCERY, CONFECTIONERY & CHILLED, DELI & FOREIGN TRADE PRESS CIBUS APP SQM exhibiting area BAKERY FROZEN COLD MEAT DAIRY New all-year platform MILAN HIGHWAY - A1 All that you need during dedicated to the 41% the Show, from useful Authentic Italian Food Importers BOLOGNA ITALIAN information to the agenda 20% distributors NORTH 6 5 4.1 3 2 to schedule meetings Catering 3.100 ENTRANCE TRADE PRESS and organise your time 17% industries MADE IN ITALY 7 Independent 20% FOOD 15% retails INTERNATIONALS 4 Others COMPANIES 7% 8 warehouses Offices EVENTS LOOK FOR THE BEST VISIBILITY ON SOCIAL NETWORKS MADE IN ITALY 90% over 60% 83% SPECIAL AREAS - Press releases will value CIBUS as a relevant want to get new leads FOOD PRODUCTS come event both domestically and promote the LOCAL, REGIONAL - Networking Dinner 600.000 TOP back and internationally image of their business & INTERNATIONAL - International Roadshows 35.000 CLICKS TREND BEVERAGE FIND FOLLOWERS Interactions on published contents. THE RIGHT on Facebook, Twitter INNOVATION WEST ENTRANCE SOUTH ENTRANCE EAST ENTRANCE SUPPLIER and LinkedIn. SOCIAL NETWORK 15Mio OVER 1.300 CIBUS in the product innovation IMPRESSIONS TOP TRENDING PAD. 2 DAIRY Viale Delle Esposizioni, 393A INSERT Number of times post published topics on presented by Cibus 2018 PAD. 2 COLD MEAT 43126 - Parma PR 000 ITALY YOUR 25. with the hashtag #Cibus and Twitter Italy a venue designed for the exhibitors. PAD. 3 CHILLED, DELI & FROZEN Follow us APP PAD. 4.1-5-6 GROCERY, CONFECTIONERY & BAKERY NEWSPAPERS REQUESTS #Cibus2018 from the official with hashtag exhibition of over 100 product They are listed #Cibus App Download channels and users were seen on #Cibus and innovations shortlisted by a online at PAD. 7 SPECIAL AREAS AND MAGAZINES (iOS+Android). social media before and during #Cibus2018 jury of Food & Retail experts www.cibus.it PAD. 8 LOCAL, REGIONAL & INTERNATIONAL #Cibus2020 the exhibition. 2020

CIBUS BUYERS PROGRAM

Organized in cooperation with ITA, Italian Trade Agency, the program offers to selectednational and international top buyers a VIP experience at CIBUS and in the Italian Food Valley territory, discovering the best of authentic Made in Italy food.

IN 2018 EDITION SOME OF THE PLAYERS WHO PARTICIPATED IN , , , Carnival, Delhaize, 2.800 Publix, WholeFoods, Grupo Pão De Açúcar, Cencosud, Axfood, Eroski, Jumbo, Mercadona, BUYERS Ocado, Sodexo,Hualian Group, JD.com, Angliss, Lotte, Aeon, Saizeriya, Big C,The Mall, Classic FROM Fine Foods, Shoprite Checkers, Woolworths, Bidfood, Coles, Metcash, Azbuka Vkusa, Globus Gourmet.

90 TOP BUYERS’ PACKAGE COUNTRIES

ON THE ROAD TO CIBUS CIBUS BUSINESS AGENDA An easy way to manage International appointments to discover and personalize the visit all the news about Cibus 2020 at the show

T A C N X BUYER PASS HI E C Free access to the Show L OOD A F W and to the VIP Lounge H 10/13 MarchO - 2020 US CONNE HOTE C B FA I TROPHÉES DE C SH C ANUG IO R 5/9 October - 2019OOD L'INNOVATION LSA 2019 B TRAVEL & ACCOMMODATION 10/11 April - 2019 F 11 December - 2019 1/3 March - 2020 12/14 November - 2019 12/15 February - 2020 ADVANTAGES A dedicated team for a thoughtless trip

2019 2020 D A D G 11/14 May 2020 OO R DISCOVERING OO F F NO “ITALIAN FOOD VALLEY” Y A CY D C IT N ER N V A OO Customized factory A A F F INT F L 0 and visits EL ER 13/17 March - 2020 B GUL 202 for a unique insight INT 16/20 February - 2020 E 7/8 November - 2019 W IF into the Italian food business SUMMER 19/21 January - 2020 17/20 March - 2020 23/25 June - 2019 2020 2020 2020

FACTS & FIGURES 2018 HALL LAYOUT AND SITE PLAN COMMUNICATION PLAN

Cibus is the reference event for Made in Italy Food sector, a large showcase with international visibility for Italian businesses Complete media mix for a unique and all-round visibility and an occasion for discussing most recent trends of Food & Retail. 82.000 135.000 MY BUSINESS CIBUS VISITORS GROCERY, CONFECTIONERY & CHILLED, DELI & FOREIGN TRADE PRESS CIBUS APP SQM exhibiting area BAKERY FROZEN COLD MEAT DAIRY New all-year platform RETAILS MILAN HIGHWAY - A1 All that you need during dedicated to the 41% the Show, from useful Authentic Italian Food Importers BOLOGNA ITALIAN information to the agenda 20% distributors NORTH 6 5 4.1 3 2 to schedule meetings Catering 3.100 ENTRANCE TRADE PRESS and organise your time 17% industries MADE IN ITALY 7 Independent 20% FOOD 15% retails INTERNATIONALS 4 Others COMPANIES 7% 8 warehouses Offices EVENTS LOOK FOR THE BEST VISIBILITY ON SOCIAL NETWORKS MADE IN ITALY 90% over 60% 83% SPECIAL AREAS - Press releases will value CIBUS as a relevant want to get new leads FOOD PRODUCTS come event both domestically and promote the LOCAL, REGIONAL - Networking Dinner 600.000 TOP back and internationally image of their business & INTERNATIONAL - International Roadshows 35.000 CLICKS TREND BEVERAGE FIND FOLLOWERS Interactions on published contents. THE RIGHT on Facebook, Twitter INNOVATION WEST ENTRANCE SOUTH ENTRANCE EAST ENTRANCE SUPPLIER and LinkedIn. SOCIAL NETWORK 15Mio OVER 1.300 CIBUS in the product innovation IMPRESSIONS TOP TRENDING PAD. 2 DAIRY Viale Delle Esposizioni, 393A INSERT Number of times post published topics on presented by Cibus 2018 PAD. 2 COLD MEAT 43126 - Parma PR 000 ITALY YOUR 25. with the hashtag #Cibus and Twitter Italy a venue designed for the exhibitors. PAD. 3 CHILLED, DELI & FROZEN Follow us APP PAD. 4.1-5-6 GROCERY, CONFECTIONERY & BAKERY NEWSPAPERS REQUESTS #Cibus2018 from the official with hashtag exhibition of over 100 product They are listed #Cibus App Download channels and users were seen on #Cibus and innovations shortlisted by a online at PAD. 7 SPECIAL AREAS AND MAGAZINES (iOS+Android). social media before and during #Cibus2018 jury of Food & Retail experts www.cibus.it PAD. 8 LOCAL, REGIONAL & INTERNATIONAL #Cibus2020 the exhibition. 2020 2020 2020

FACTS & FIGURES 2018 HALL LAYOUT AND SITE PLAN COMMUNICATION PLAN

Cibus is the reference event for Made in Italy Food sector, a large showcase with international visibility for Italian businesses Complete media mix for a unique and all-round visibility and an occasion for discussing most recent trends of Food & Retail. 82.000 135.000 MY BUSINESS CIBUS VISITORS GROCERY, CONFECTIONERY & CHILLED, DELI & FOREIGN TRADE PRESS CIBUS APP SQM exhibiting area BAKERY FROZEN COLD MEAT DAIRY New all-year platform RETAILS MILAN HIGHWAY - A1 All that you need during dedicated to the 41% the Show, from useful Authentic Italian Food Importers BOLOGNA ITALIAN information to the agenda 20% distributors NORTH 6 5 4.1 3 2 to schedule meetings Catering 3.100 ENTRANCE TRADE PRESS and organise your time 17% industries MADE IN ITALY 7 Independent 20% FOOD 15% retails INTERNATIONALS 4 Others COMPANIES 7% 8 warehouses Offices EVENTS LOOK FOR THE BEST VISIBILITY ON SOCIAL NETWORKS MADE IN ITALY 90% over 60% 83% SPECIAL AREAS - Press releases will value CIBUS as a relevant want to get new leads FOOD PRODUCTS come event both domestically and promote the LOCAL, REGIONAL - Networking Dinner 600.000 TOP back and internationally image of their business & INTERNATIONAL - International Roadshows 35.000 CLICKS TREND BEVERAGE FIND FOLLOWERS Interactions on published contents. THE RIGHT on Facebook, Twitter INNOVATION WEST ENTRANCE SOUTH ENTRANCE EAST ENTRANCE SUPPLIER and LinkedIn. SOCIAL NETWORK 15Mio OVER 1.300 CIBUS in the product innovation IMPRESSIONS TOP TRENDING PAD. 2 DAIRY Viale Delle Esposizioni, 393A INSERT Number of times post published topics on presented by Cibus 2018 PAD. 2 COLD MEAT 43126 - Parma PR 000 ITALY YOUR 25. with the hashtag #Cibus and Twitter Italy a venue designed for the exhibitors. PAD. 3 CHILLED, DELI & FROZEN Follow us APP PAD. 4.1-5-6 GROCERY, CONFECTIONERY & BAKERY NEWSPAPERS REQUESTS #Cibus2018 from the official with hashtag exhibition of over 100 product They are listed #Cibus App Download channels and users were seen on #Cibus and innovations shortlisted by a online at PAD. 7 SPECIAL AREAS AND MAGAZINES (iOS+Android). social media before and during #Cibus2018 jury of Food & Retail experts www.cibus.it PAD. 8 LOCAL, REGIONAL & INTERNATIONAL #Cibus2020 the exhibition. 2020 Welcome to the Foodland!

CIBUS BUYERS PROGRAM Cibus is waiting for you in the Food Valley which, with the largest number of typical products under PDO and PGI, represents the Organized in cooperation with ITA, Italian Trade Agency, the program offers to selectednational and international top beating heart of the Italian agri-food system also thanks to the buyers a VIP experience at CIBUS and in the Italian Food Valley territory, discovering the best of authentic Made in Italy food. presence of leading companies in the food sector, institutional 20th INTERNATIONAL FOOD EXHIBITION IN 2018 EDITION SOME OF THE PLAYERS authorities (EFSA, SSICA), universities and research centers. WHO PARTICIPATED IN Costco, Loblaws, Sobeys, Carnival, Delhaize, 2.800 Publix, WholeFoods, Grupo Pão De Açúcar, PAR MA Cencosud, Axfood, Eroski, Jumbo, Mercadona, BUYERS Ocado, Sodexo,Hualian Group, JD.com, Angliss, Lotte, Aeon, Saizeriya, Big C,The Mall, Classic FROM Fine Foods, Shoprite Checkers, Woolworths, 11/14 M Ay 2020 Bidfood, Coles, Metcash, Azbuka Vkusa, Globus Gourmet.

90 TOP BUYERS’ PACKAGE COUNTRIES

ON THE ROAD TO CIBUS CIBUS BUSINESS AGENDA An easy way to manage International appointments to discover and personalize the visit all the news about Cibus 2020 at the show w e l c o m e t o

T A C N X HI E BUYER PASS L C Free access to the Show 2019 OOD A 2019 - 2019 F W and to the VIP Lounge 2019 - - H 10/13 MarchO 2020 foodland - US CONNE HOTE C B FA I TROPHÉES DE C SH C ANUG IO R 5/9 October OOD L'INNOVATION LSA 2019 B TRAVEL & ACCOMMODATION In 2020, Parma is setting up to embrace a new excellent challenge: 10/11 April F 11 December 1/3 March 2020 12/14 November 12/15 February 2020 ADVANTAGES A dedicated team for a after being proclaimed Unesco Creative City for Gastronomy it will be thoughtless trip the Capital of Italian Culture 2020. This happens exactly in the same year 2019 2020 D A D G 11/14 May 2020 OO R DISCOVERING OO F F NO “ITALIAN FOOD VALLEY” when Cibus will celebrate its 20th edition, another occasion to confirm Y A CY D C IT 2019 N ER N V - A Customized factory A A F FOO NT F L I and supermarkets visits itself as the reference event of the professional agri-food community. L ER 13/17 March0 2020 2019 E GUL 02 for a unique insight - B 2 INT 16/20 February 2020 E 7/8 November W IF into the Italian food business SUMMER 19/21 January 2020 17/20 March 2020 23/25 June [email protected] | + 39 0521 996206 | www.cibus.it | Follow CIBUS