KASUR DISTRICT:
GENERAL INFORMATION: kasur is situated on the north bank of the old bed of Beas River connected through Ferozpur road at a distance of about 53 km south east of Lahore. The total area of district kasur is 3,995 square kilometers Kasur District is one of the districts in the province of Punjab,Pakistan.It came into existence on 1ST July-1976-.Earlier it was part of Lahore District. Kasur District was created on 01-07-1976 after being detached by Lahore District. District Kasur is divided in three tehsils namely Tehsil Kasur, Tehsil Chunian and Tehsil Pattoki. The District is located along the Indian Border, 55 kilometers south of Lahore and is bounded on the east and southeast by India, on the southwest by District Okara and on the northwest by District Shiekhu Pura. The District has an area of 3,995 square kilometers. District is bounded by the River Ravi in the northwest and River Satluj in the southwest. The natural surface is a smooth plane, having a general slope from northeast to southwest and almost whole under cultivation through canals and tube wells.
Prior to devolution, the District had nine ‘urban areas’ three managed by (now defunct) Municipal Committees and six by Town Committees. Kasur, Chunian and Pattoki Towns had Municipal Committees, while Mustafabad, Raja Jang, Kot Radha Kishan and Khuddian (in Tehsil Kasur), Kangan Pur (in Tehsil Chunian) and Phool Nagar (in Tehsil Pattoki) towns had Town Committees. Under devolution Plan, the rural-urban dichotomy was done away with, and the entire tehsils came under the jurisdiction of the newly formed Tehsil Municipal Administrations.
There are two Tehsil Headquarter Hospitals in the District, located in Chunian and Pattoki. The THQ Hospitals provide emergency services and serve as a referral hospital for RHC’s and BHU’s. THQ Hospital Chunian is 40-bedded hospital while THQ Pattoki is 60-bedded hospitals, which are supplemented by surgical, medical gynecology and pediatric departments. THQ Pattoki is situated on the main Lahore - Multan Road, and caters for substantial road accident emergences also.
There are 12 Rural Health Centers in the District as a whole in which 6 are located in Tehsil Kasur while 3 are located in other two tehsils
CLIMATE: The district has extremes of climate in summer and winter seasons both. The hottest months are May, June and July. The maximum and minimum temperatures range between 40 and 27 degree centigrade respectively. The coldest months are December, January and February. During this period the fluctuate between 20 and 6 centigrade. The average annual rainfall in the district is 52 millimeters.
POPULATION : According to the 1998, census the total population of the district is 23,76,000/- of this 95.4% are Muslims , 4.4% are Christians while the rest are Ahmadis , Hindus, and schedule castes 22.78% of the lived in urban areas,
The 1998 census records the district population at 2.4 million with an annual growth rate of 2.63%, using this growth rate, the estimated population of the district in year 2006 approximately comes to 3,071,000.
Major tribes and races in kasur district Mayo are 32%, Arian 30%, Jat 10%, others are 28% (Dogar, Ansari , Sheikh and Pathan).
By; Nadeem Ahmed Khan 1 Dy. Manager Marketing Cherat Cement Company
The overall density of District Kasur, based on population of 1998 Census is 594 persons per sq. km, while the gross densities of Tehsils Kasur, Chunian and Pattoki are 612, 482 and 711 respectively. Tehsil Pattoki has thus the highest population density while Chunian has the lowest. In terms of absolute numbers, Kasur is the largest Tehsil, in terms of population as well as area (each about 50% of the district-total)
EDUCATION: Kasur is ranked among the nine districts with lowest literacy rate in Punjab. It is ranked 25 out of 34 districts in the province in terms of literacy rate. The table below compares literacy rates in District Kasur with those in Punjab:
LITRACY RATES PUNJAB PROVINCE DISTRICT KASUR Females 35.1% 36.2% Males 64.9% 47.6% Overall 46.6% 23.4%
CEMENT SPECIFICATION: Kasur has a potential about 17 thousands tons per month. The leading market holding brand is D G Cement at about 80% while all others enjoying 20% of the market.
By; Nadeem Ahmed Khan 2 Dy. Manager Marketing Cherat Cement Company
The district administratively sub divided into 3 tehsils and 113, union council.
Name of the Area (sq Population Union Population as Area as % Population Tehsil Km) Council % of District Density of District Total per Sq.Km Total Chunnia 1212 548565 27 48.70 47.30 612 Kasur 1891 1157072 55 30.34 30.34 482 Pattoki 892 634236 31 22.33 22.33 711 TOTAL 3995 2375875 113 100.00 100.00 595
Per Capita Consumption
Total population 3,071,000 Approx. Consumption of District 17,512.50 Per Capita usage 5.70 kgs
By; Nadeem Ahmed Khan 3 Dy. Manager Marketing Cherat Cement Company
MARKET SIZE & DETAIL OF MAIN PARTIES (BRAND WISE)
1. District: Kasur, Updated On: March-2009
2. Total Size of the District: 16,690 tons, Cherat’s Share: 1400tons, 8.38%
3. Available Brands & their Share in the District (By customer choice )
Brands Approx. Sales (tons) %age Share D.G CEMENT 10,020 60.03 MAPLE LEAF 1,580 9.46
BESTWAY 40 0.23
CHERAT 1,400 8.38
ASKARI 20 0.11
PIONEER 230 1.37 PAKCEM 1,510 9.04 LUCKY 940 5.63 G.WAL / PIADAR 630 3.77 DANDOT 130 0.77 FLYING 160 0.95 DEWAN 30 0.17 TOTAL 16,690
4. Main Areas of Consumption
Segment %age Share Housing 80% Commercial 5% Industry 5% Pre stress 5% Roads & Bridges 3% Water Reservoirs & Barrages Nil Canal Lining 2%
5. Sacks Used: Paper Polypropylene Aprx. %age Share 100% 0%
By; Nadeem Ahmed Khan 4 Dy. Manager Marketing Cherat Cement Company
DEWAN 0%
FLYING 1%
DANDOT 1%
G.WAL / PIADAR 4%
LUCKY 6%
PAKCEM 9%
PIONEER 1%
ASKARI 0%
CHERAT 8%
BESTWAY D.G CEMENT 0% 61%
MAPLE LEAF 9%
By; Nadeem Ahmed Khan 5 Dy. Manager Marketing Cherat Cement Company
MARKET SIZE & DETAIL OF MAIN PARTIES (BRAND WISE)
Updated On: March-2009 (1). Area: Kasur City. (1) District: Kasur.
(11) Total size of the Area: 7,600 tons, (11) Cherats Share 00 tons, 00 %
(111). Total District Size: 16,690 (111) Cherat s Cherat,s : 1400 tons / 8.39 %
Available Brands and their Share in the Area (by customer choice) Approx. Sales Brands %age Share (tons) D.G Cement 5700 75
Maple Leaf 1500 19.73
Pak Cem 300 3.94
Cherat Nil Nil
Bestway 40 0.52
Dewan 30 0.39
Dandot 30 0.39
7600
Approx. Sales in % (Kasur City)
Sales %age Share
75 80
70
60
50
40
30 19.73 20
10 3.94 0 0.52 0.39 0.39 0 D.G M. Leaf Pak CemCheratBestw ayDew an Dandot
By; Nadeem Ahmed Khan 6 Dy. Manager Marketing Cherat Cement Company
5. Retailers / Wholesalers / Distributors / Transporters working in the Area (All Brands): 11
Category(ies) Addresses Sr. Brand(s) / Total (if Trasporter ) Direct Godown Name (Office & Res:) # Potential Potential (give fleet Dealership Capacity (Ph.no. Mob. E-Mail) detail)
Dealer/Retailer a. Mr.Javaid Katachery Road Kasur 1200 Ton 1200-Ton D.G 300 and W/seller 0321-6573600
Mr Khadim Munir Katchery Road Kasur Dealer/Retailer b. M/s Papu BMS 0300-6590717 1300-Ton 1300-Ton D.G 500 and W/seller
100 c. Mr.Khushi Mohammad Katchery Road Kasur 300-Ton 300-Ton Dealer/Retailer Pak Cem
M/s Mehr Brother 049-760972
Dealer/Retailer d. Mr. Aqeel Yousaf Out side Mori Gate 1500 Ton 1500 Ton D.G 200 and W/seller M/s Aqeel BMS 049-2762518 /0300-6591685
By; Nadeem Ahmed Khan Dy. Manager Marketing Cherat Cement Company 7
e. Mr. Mehr Haji Javaid Chowk Kot Ghulam Mohammad Khan 500 Ton 500 Ton Dealer/Retailer D.G 100
M/s Mehr Fayyaz Nawab 049-2761488 /0300-6590785
D.G f. Haji Asghar Ali Near Darbar Baba Kamal Chisti Kasur 600 Ton 600 Ton Dealer/Retailer 100 Dealer M/s Haji BMS 0300-6583766
D.G g. Mr. Mehr Ghulam Mustafa Pull Dolay wala Depalpur Road Kasur. 600 Ton 600 Ton Dealer/Retailer 100 Dealer M/s Mehr Mohammad Din 049-2720389-0321-6595118 Small retailers who are doing Allied Miscellaneous ( 50 to 200 50 to 200 All h. Building Material business Get Petty Retailer bags small retailers Bags Brands Cement from above Dealers
By; Nadeem Ahmed Khan Dy. Manager Marketing Cherat Cement Company 8
6. Direct Company Dealers
Brands No. of Dealers
D.G Cement 06
Pakcem 01
By; Nadeem Ahmed Khan Dy. Manager Marketing Cherat Cement Company 9
7. Retailers (Not dealers to any brand):
Sr. Address & Brand(s) / Total Godown Name # Ph. Nos. Sale Potential Capacity M/s Ittefaque Cement Dealer
a. Mr. Mohammad Bashir Chowk Koranwala Lahore Road Maple Leaf 1500 1500 150
049-2762414 /03421 6599491 ( Zamco Lahore )
M/s Tariq Cement Store Dewan 30 T
b. Mr. Isfaque Chowk Koranwala Lahore Road Dandot30 T 60 -Ton 60 T
0300-6593148 ( Lahore Marketing)
M/s Irshad BMS D.G Cemet 100 T
c. Mr Salamat Ali Committee Chowk Kasur Bestway 30 T 160 - Ton 150-Ton
049-2762332-0300-6573142 Maple Leaf 30 T
M/s Fayyaz BMS
d. Mr Taj Din Committee Chowk Kasur D.G Cement 30 T 30 Ton 50 T
M/s Malik Cement
By; Nadeem Ahmed Khan Dy. Manager Marketing Cherat Cement Company 10
e. Mr Malik Mohammad Rafique Rao Khan wala Kasur Pakcem 30 Ton Bismillah Traders 049-2894118 Raiwind
By; Nadeem Ahmed Khan Dy. Manager Marketing Cherat Cement Company 11
8. No. of Retailers (Cherat) Total Potential Nil a.
9. Main Areas of Consumption
Segment %age Share Housing 75 Commercial 10 Industry 3 Prestress 10 Roads & Bridges Nil Water Reservoirs & Barrages Nil Canal Lining 2
10. Sacks Used: Paper Polypropylene %age Share: 100% 0%
11. Remark
HISTORY KASUR CITY: Kasur city was established by 'Kishwar, Kassu or Kishi' son of Ram Chandra whereas his other brother 'Laho' established 'Lahoopur' (Lahore). In this way Lahore and Kasur are twin cities. It is also said that Kasur means city of 'Kasur' i.e. city of palaces because there were too many palaces like forts which are still situated in old city of Kasur. It is further mentioned by the 'Pathans' that they became along with the army of Mughal emperor Babar who gave then Jagir/land in Kasur. Shrine of Baba Bhullay Shah, Baba Kamal Chishti and khawja Daim-ul-Hazoori are also located in Kasur and a large number of pilgrims from the whole country and even from India paid visit to these shrines. In the war of 1965, 1971, citizens of Kasur played a very pivotal role and set an example of bravery. Due to efforts of present government, the district is going on toward developments and so many projects are in progress
In Kasur district , there are five Constituencies for members of Natioanl Assembly, NA-138 Rao Mazhar Hayyat (PML N) NA -139 Mr Waseem Akhtar (PML N) NA-140 Sardar Asif Ahmed (PPP) NA-141 Rana Muhammad Ishaq (PML N) NA-142 Sardar Talib Hussian (PML Q)
LIVE STOCK POPULATION ANIMAL POPULTAION (000 HEADS) Goats 269 Cattle 191 Sheep 103 Buffaloes 536
By; Nadeem Ahmed Khan 12 Dy. Manager Marketing Cherat Cement Company
Poultry Population: As per Punjab Development statistics 2000, There are 377 broiler and 41 layer poultry farms. In this district having rearing capacity of 5304 and 587 thousand birds respectively. There are also 4 breeding farms having rearing capacity of 146 thousand.
In this district Kasur is well-knowned for, Rice, Corn, Cotton ginning ,oil pressing, weaving Potatoes ,and leather-goods production, many other vegetable & fruits products, Five canals ,used for irrigation, Agriculture is a principle occupation of the people of Kasur, Kasuri Methi
• (Fenugreek) is used as vegetable in various eatables. Fresh Methi herb does not contain any smell but after drying, it becomes fragrant and possesses a specific type low grade smell. Methi from Kasur / Qasoor in Punjab (Pakistan) is very famous in its fragrance throughout the country and known as Kasurii Methi
Historically, fenugreek was used for a variety of health conditions, including menopausal symptoms and digestive problems. It was also used for inducing childbirth. Today, it is used for diabetes and loss of appetite, and to stimulate milk production in breastfeeding women. It is also applied to the skin to treat inflammation.
FAMOUS PERSONALITY:
(1) Noor Jehan was the adopted stage name Allah Wasai (September 21, 1926 -to - December 23, 2000) who was a singer and actress. She is renowned as one of the greatest singers of her time in South Asia and was given the honorific title of Mallika-e-Tarranum (the queen of melody).
(11) Khursheed Bano (April 14, 1914 - April 18, 2001) was an Pakistani singer & actress, and a pioneer of the Indian cinema,
(111) Mehr and Sher Ali are Qawwali singers who were born in the Pakistani border-town of Kasur in the early 1950s and received their earlier training in classical music from their father who was a court classical singer at the small Sikh principality of Patiala (now in India). Their father then became the disciple of Fateh Ali Khan, the father of the famous Nusrat Fateh Ali Khan, and young Sher Ali was the student of Bakhshi Salamat Ali Qawwal. Mehr Ali and Sher Ali thus acknowledge that the family of Nusrat Fateh Ali Khan is their "Ustad Gharana" or "Teacher House", a term imbued with veneration among musician circles in Pakistan and North India. Mehr Ali was taught by Muhammad Ali Fareedi, an ordained Sufi qawwal of the shrine of the 13th century Sufi, Baba Farid. Their family is a devoti of Sufis like Baba Bulleh Shah, Shah Hussain and Baba Jyoti Shah.
KASUR INDUSTRIAL ESTATE
Location Kasur Lahore Road
Year of establishment 1994 By; Nadeem Ahmed Khan 13 Dy. Manager Marketing Cherat Cement Company
Total Area 80 Acres
Total No of Plots 304
Size of Plots 1-2 kanals
Infrastructure Roads, Electricity, water supply, Sewerage, Telephone
Industries Pharmaceuticals, Soft drink, Leather Processing, Consumer Goods
CEMENT MARKET: Kasur City has a capacity of 7,600 tons per month. The leading market holding brand is D G Cement at about 80% while Pakcem and others share is 20% respectively. There are 7 dealers in that market, six are D G dealers and one is Pak cem. Due to better supplies D G captured the market.
D G Cement company not allow any of his dealers to sell any other brand, Malik Munawar of Lahore Marketing has own setup and he is selling Dandot and Dewan these brand are irregular brands in that market.
Kasur is a market of D G Cement, due to a better supplies, rates and most important thing is D G dealers network, In that market other brands like Dewan, Askari , Bestway Pioneer are available but they order occasionally, The main reason of D G popularity is that the end customers demand D G ( HATHIWALA CEMENT) Cherat is not available in this market, The main reason is that Cherat Cement rate is higher than D G and other brand, second Cherat Cement supplies are not good as compare to others, Cherat Cement is very demanding brand but dealers and retailers are asking about the rate , Rebate and supplies,
Bestway Cement have no setup in this market, Mr Adil from Lahore supplies Bestway to some retailers on low price and credited bases
KASUR COVERING AREAS DHOLAN HITHAR BABLIANA OTAR, BAHADURPURA FATEHPUR BAROON , GOHAR, RAJA JANG HERDO SABARI BAZIDPUR HINDAL BHAMBA KALAN HUSSAIN KHAN WALA BHEDIAN KALAN IBRAHIM ABAD CHATHIAN WALA CHAK 55 CHEENA ARLA KHAI HITHAR DAFTUH, KHARA KASUR KHUDIAN KOT RADHA KISHAN MUDKE DHARIWAL KHUDIAN BAROON RAJOWAL NAU KOTLI RAI ABUBAKAR
By; Nadeem Ahmed Khan 14 Dy. Manager Marketing Cherat Cement Company
MARKET SIZE & DETAIL OF MAIN PARTIES (BRAND WISE ) Updated On: March-2009 (1). Area: Khudian Khas , (1) Distt: Kasur,
(11). Total Size of the Area: 1510 tons, (11) Cherat Share: 10 tons, 0.66%
(111). Total District Size: 16,690 (111) Cherat’s Share 1400 tons, 8.39 %
Available Brands and their Share in the Area (List by customer choice) Approx. Sales Brands %age Share (tons) D. G Cement 1,000 66.23
Lucky 300 19.87
Flying 200 13.25
Cherat 10 0.66
1,510 Approx. Sales of (Khudian Khas
Approx. Sales (%) D. G
Flying Cherat Lucky 1% 13% Flying Lucky Cherat 20%
D. G 66%
By; Nadeem Ahmed Khan 15 Dy. Manager Marketing Cherat Cement Company
5. Big Wholesalers / Distributors / Transporters working in the Area (All Brands): ______
Address (Office & Res:) Brand(s) / Total Name (Ph.no. & Mob.) Potential Potential
Mr. M. Akram Circular road Khudian Khas 0301-4478256 DG 600 T 610 T a. Cherat 10 T
Mr. Rana Yousaf Rana Brothers Eid Gha Road Kudian Khan 049- Lucky 300 500 T b. 279398 Flying 200
Mr. Rana Khurshid Main Khudian Chunina Road Khudian Khas 049- D G 400 400 T c. 2791912
d.
By; Nadeem Ahmed Khan Dy. Manager Marketing Cherat Cement Company 16
6. Main Dealers / Retailers working in the Sub-Area (All Brands)
Address (Office & Res:) Brand(s) / Total Name (Ph.no. & Mob.) Potential Potential a. Mr Umer Khalid Circular Road Near Imam Bargha D G 100 100 T
b. Mr.Mohammad Aslam Adda wala Road Khudian Khas D G 200 200 T
c. Mr.Abdul Rasheed Near Thana more Khaudian Khas D G 50 50 T
d. Mr Shafiq AL –Bashir Adda wala Road D G 60 60 T
By; Nadeem Ahmed Khan Dy. Manager Marketing Cherat Cement Company 17
7. Retailers in the Area (other than item # 5 & 6)
No. of Retailers (All Brands) Total Potential 4 310 a.
No. of Retailers (Cherat) Total Potential Nil b.
8. Main Areas of Consumption
Segment %age Share Housing 75% Commercial 5% Industry Prestress 10% Roads & Bridges 5% Water Reservoirs & Barrages Canal Lining 9. Sacks Used: .Paper 100% . Polypropylene .Both
10. Remarks
GENERAL: Khudian Khas is a town and Union Council of Kasur District in the Punjab province of Pakistan. It is part of Kasur Tehsil, Khudian Khas : is 8 km from Noorpur stop, Khudian is very small town, This town covers around 84 villages, Crime ration is little higer as compare to Kasur city,
POPULATION: According to the census 1998 the population of the Khudian is about 87,053.
CEMENT MARKET: Cherat have only one dealer Mr M Akram of M/s Nadeem Ijaz, He has DG Agency and he lifts 600 tons of D G he is a main dealer of the area,
D G is very popular and demanding and leading brand of Khaudian khas , Cherat is not available in that market in fair quantity. The main reason is the price / Supplies In Khudian Mr Rana Yousaf is a dealer of Lucky Cement Our dealer Mr. M Akram lift Cherat only 30 to sixty ton in peak seasons, This is very potential market, if we Set our rates as compare to D G and give assurance to dealers regarding supplies then we can get business from this market and our dealer will lift maximum quantity of cement,
By; Nadeem Ahmed Khan 18 Dy. Manager Marketing Cherat Cement Company
MARKET SIZE & DETAIL OF MAIN PARTIES (BRAND WISE) Updated On: March-2009 (1) Area: Pattoki, (1) Distt : Kasur,
(11) Total Size Area: 2000 tons, (11) Cherat’s Share: 550 tons, 27.5%
(111)Total District Size: 16,690 tons, (111) Cherat’s Share: 1400 tons, 8.39%
Available Brands and their Share in the Area (List by customer choice) Approx. Sales Brands %age Share (tons) Cherat Cement 550 27.5% Askari Cement 20 1% D G Cement 500 25% Pakcem 700 35% Paidar 60 3% Maple Leaf 20 1% Flying 30 1.5% Pioneer 60 3% Lucky 60 3% Total 2,000
PATTOKI
35%
35.00% 27.50% 30.00% 25%
25.00%
20.00%
15.00%
10.00% 3% 3% 3% 5.00% 1% 1% 1.50%
0.00% Cherat Askari D G Pakcem Paidar M. Leaf Flying Pioneer Lucky
By; Nadeem Ahmed Khan 19 Dy. Manager Marketing Cherat Cement Company
5. Retailers / Wholesalers / Distributors / Transporters working in the Area (All Brands): 11 Category(ies) Addresses Total (if Sr. Brand(s) / Direct Godown Name (Office & Res:) Potenti Trasporter ) # Potential Dealership Capacity (Ph.no. Mob. E-Mail) al (give fleet detail) Flying 30 T M/s Faiz Cement Store Allama Iqbal Pakcem700-T Dealer / a. Mr Khalil Sh. 950 Cherat/Pakcem 800 Road Pattoki 049-4420901 Cherat 200 –T Wholesaler/ 0300-9406719-033-4462127 Maple 20-T Retailer
Lucky 30 T M/s Rajpot Traders Darbar Stop Dealer / b. Mr Ahmed Mayo Main Multan Road Pattoki, 049- Paidar 60-T 100 Paidar/ Askari 600 Wholesaler/ 442398 Askari 10-T Retailer
M/s Allah Ditta BMS Opposite D G 330 T Dealer / c. Mr Noor Mohammad Railway Phattak Pattoki 049- 450 D G / Cherat 1000 Cherat 120 T Wholesaler/ 4422003-0344-329189 Retailer
M/s Karmawala Traders Chunian D G 100 T Dealer / d. Mr Iqbal Jutt 170 D G / Cherat 400 Road Pattoki 0303-6857889 CHERAT 70 T Wholesaler/ Retailer
By; Nadeem Ahmed Khan Dy. Manager Marketing Cherat Cement Company 20
M/s Ch Building Material Darbar Stop Dealer / e. Mr Liaqat Ch. Cherat 80 110 Cherat 100 Pattoki 049-442113 Wholesaler/ Retailer Lucky 30
M/s Amir Traders Near Railway Cherat 40T Dealer / f. Mr.ILyas Jutt 100 Cherat/DG 60 Phattak Pattoki,,0300-9425397 D G 60 -T Wholesaler/ Retailer
M/s Ravi Trader Chunain Road Opp Cherat 50 Dealer / Cherat/ g. Mr Javaid 60 60 Overhead Bridge 0300-4257904 Askari 10 Wholesaler/ Askari/D G Retailer
M/s Ali Cement Store Allama Iqbal Pioneer Dealer Retailer h. Mr Mohammad Ali 60 Pioneer 100 Road Pattoki, 0300-9405496 60
By; Nadeem Ahmed Khan Dy. Manager Marketing Cherat Cement Company 21
7. Direct Company Dealers
Brands No. of Dealers
D G Cement 04
Askari 02
Cherat Cement 06
Pakcem 01
Pioneer 01
By; Nadeem Ahmed Khan 22 Dy. Manager Marketing Cherat Cement Company
7. Retailers (Not dealers to any brand):
Sr. Address & Brand(s) / Total Godown Name # Ph. Nos. Sale Potential Capacity
Cherat 60 T a. Mr Jamil Mayo M/s Jamil BMS Halla Road Pattoki 100 150-T Pakcem 40 T 049-4421267- 0300-8022662
M/S Abdul Cement Store , Main Multan Cherat 10 TON / DG b. Mr. Abdul Hamed Mayo Road BY Pass Pattoki 049-4000364- 50 70-T 40 TON 0300-8479343
M/s Ilyas Cement Dealer Multan Raod Cherat 05-TON c. Mr Ilyas Mayo 10 15 – T Pattoki, 049-4221631 Pakcem 10 TON
Ch. Timber store Opp Railway Phattak d. Ch. Iqbal Pakcem 20-TON 20 30-T Pattoki
By; Nadeem Ahmed Khan Dy. Manager Marketing Cherat Cement Company 23
Cherat 05 / DG 10 e. Mr Zahoor M/s Almaywat BMS Chunian Road 15 15-T TON
By; Nadeem Ahmed Khan Dy. Manager Marketing Cherat Cement Company 24
8 No. of Retailers (Cherat) Total Potential 05 2000 Ton a.
9. Main Areas of Consumption
Segment %age Share Housing 70% Commercial 10% Industry 10% Prestress 5% Roads & Bridges Water Reservoirs & Barrages Canal Lining 5%
10. Sacks Used: Paper 100% Polypropylen Both:
11. Remarks
PATTOKI: is a town of Kasur District in the Punjab province of Pakistan. It is the headquarters of Pattoki Tehsil, an administrative subdivision of the district,
PATTOKI POPULARITY: It is a typical Punjabi rural market town in the suburbs of Lahore known for growing flowers. The town has one of the biggest clusters of flower, fruit and decorative plant nurseries in the country. Those who drive on the National Highway between Lahore and Sahiwal are familiar with over 5 kilometres of lush greenery and the fragrant stretch of nurseries on either side of the road on the edge of the town
HISTORY: Pattoki is named after a caste of the Hindus called Pattwaan. It was a Hindu-Sikh dominated town, famous for its cotton production and was called The Cotton Queen. After partition the cotton industry became sick. This city is still a big trade centre for a number of villages attached to it. The Changa Manga forest is also 10 kilometres away from Pattoki. Ghehlan nurseries are also 1 kilometre away from Pattoki
PATTOKI TODAY:
Pattoki was raised to the status of Tehsil in early 1990s. Before it most of the official works were carried in Chunian. However it is handicapped in so many sectors i.e. education, health and other civic facilities. The underground water of pattoki are not good for drinking but government provided pure water supply for pattoki people from Halla at a distance of 20 km away.
POPULATION
The total population of Pattoki, including urban and rural areas is approximately 6.34 lakh (634,000).
By; Nadeem Ahmed Khan 25 Dy. Manager Marketing Cherat Cement Company
IRRIGATION: Most of the area is irrigated by canal water because sub soil water is saline and unfit for agriculture.
INDUSTRIES: In the present era, it has become an industrial hub, there are approximately 200 industrial units and these are established at G.T Road, with companies such as Rafhan Bestfoods, Pattoki Sugar Mills, Wall's ice cream, Martin Dow, Haleeb, Century Paper & Board Mills and Halla milk plant etc.
VILLAGES
Pattoki is the only city in the Punjab which is largely associated with the very big number of villages. The police station of the Pattoki saddar is consisted on 575 villages. Pattoki has very big business place in the area because people from the villages prefer to come in the Pattoki for their shopping. Now with the growing new colonies like Gulshan Subhan housing scheme, Alnoor city, Insaf City, Al-Raheem City, Anmol Villas and many more new colonies are in process which will help the pattoki city to gain immanent place in the other cities of the District. Jamber is the thick populated village of Tehsil Pattoki. Union Council No. 79 consist of only jamber
PATTOKI COVERS AREAS
ALPA KALAN, DHOLAN BAGHIANA KALAN KOTHIWALA, BEHARWAL KALAN GHUMMANKE BHOE ASAL HALLA CHAK 66 KOT SARDAR KAHAN CHAK NO 35 LAMBEY JAGIR CHAK NO 39 KHANKEY MORH CHAK NO 45 PHULLIANI CHAK NO 23 SHEIKHUM, CHAK NO 27 WAN RADHA RAM HUNJRAY KALAN SARAI NOSHERA JAMBER KHURD WAN ADHEN KANWEEN
CEMENT MARKET: Pattoki is a big market of district kasur. The total market potential is about 1800-2000 tons per month. Cherat is a premium brand; Cherat has six dealers in that market. M/s Faiz Cement of Mr Sh khalil , M/s Allah Ditta of Mr.Noor Mohammad, M/s Ravi traders of Mr Javaid , M/s Waqas Traders of Mr Liaqat , M/s Karmawal Of Mr Iqbal Jutt and M/s Amir BMS of Mr ILyas Jutt, M/s Lal Cement of Mr Shabbir
There were 05 main retailers are working and all retailer have cherat cement D G Cement has six dealers, Mr Sh. Khalil is a dealer of cherat and Sole Distributor of Pakcem, and He also lifts Maple leaf, flying from Lahore in peak season Mr Ahmed Mayo is a dealer of Askari, since many months he is not lifting Askari due to rate and quota from Askari, Now he start Paidar but due to financial crises he lift only 30-ton monthly
By; Nadeem Ahmed Khan 26 Dy. Manager Marketing Cherat Cement Company
Most of the sub dealers prefer to sell low price brand, The get maximum profit from these brands, Our dealers Mr Khalil selling Flying /Maple leaf, He gets flying Rs 315 to 320 and selling Rs 330/- So, his margin of profit is Rs 10/- per bag, Customers are comparing price they don’t know the quality.
MARKET SIZE & DETAIL OF MAIN PARTIES (BRAND WISE) Updated On: March-2009
(1) Area: Habibabad, (1) District: Kasur,
(11). Total Size of the Area: 370 Tons, (11) Cherat’s Share: 100 tons, 27.02 %
(111). Total District Size: 16,690 tons, (111) Cherat Share: 1400 tons, 8.39%
. Available Brands and their Share in the Area (by customer choice)
Brands Approx. Sales (tons) %age Share
D.G CEMENT 150 40.54
LUCKY 120 32.43
CHERAT CEMENT 100 27.02
Total 370
By; Nadeem Ahmed Khan 27 Dy. Manager Marketing Cherat Cement Company
5. Big Wholesalers / Distributors / Transporters working in the Sub-Area (All Brands): ______
Address (Office & Res:) Brand(s) / Total Name (Ph.no. & Mob.) Potential Potential
Mr Akhtar Saleem Main Multan Road Habibabad, 0300-6582190 Cherat 100 Lucky 160 a. 60
Haji Ishaq M/s Punjab Traders Main Multan Road Habibabad D G 150 150 b. 0300-4673564
Mr Rana Jamil M/s Jamil BMS Habibabad 0345-6443874 Lucky 60 60 c.
d.
By; Nadeem Ahmed Khan Dy. Manager Marketing Cherat Cement Company 28
6. Main Dealers / Retailers working in the Sub-Area (All Brands)
Address (Office & Res:) Brand(s) / Total Name (Ph.no. & Mob.) Potential Potential a. Mr Akhtar Saleem Main Multan Road Habibabad, 0300-6582190 Cherat 100 130 Lucky 30
b. Haji Ishaq M/s Punjab Traders Main Multan Road Habibabad D G 150 150 0300-4673564
c. Mr Rana Jamil M/s Jamil BMS Habibabad 0345-6443874 Lucky 60 60
d. Mr Asghar M/s Ashgar BMS bypass Road Habibabad 0301- Lucky 30 30 4371265
By; Nadeem Ahmed Khan Dy. Manager Marketing Cherat Cement Company 29
7. Retailers in the Sub-Area (other than item # 5 & 6)
No. of Retailers (All Brands) Total Potential 02 300 a.
No. of Retailers (Cherat) Total Potential 02 120 b.
8. Main Areas of Consumption
Segment %age Share Housing 90% Commercial Industry 5% Prestress 2% Roads & Bridges Water Reservoirs & Barrages Canal Lining 3% 9. Sacks Used: .Paper 100% . Polypropylene .Both
10. Remarks
HISTORY: It was named as habib abad in sardar araf nakai's period before that it was named as (wan radha ram) the name of a sikh who had lived there before independence. It is almost 90km from Lahore
GENERAL: There is e-billing facility for the people of habib abad which has raised the standard of people. "Rana e-billing" located near Habib bank is playing a leading role in this regard.The business of herbal medicine is most prominent part of life of people of this city.One of these is A_ONE UNANI LABORATORY the most famous laboratory of city..MUGHAL family is mostly doing the business of herbal medicine.sheikh family is doing business by shops.
POPULATION: Habibabad is the union council of Pattoki. It is the last union council of Kasur District. The population is about 100,000.
OCCUPATION: The occupation of most the people is related with agriculture and shops.
EDUCATION: Now there is a trend increasing towards education. There are many private schools working for the bright future of people. There is huge chance of improvement of education in government and private sector of habib abad.
CEMENT MARKET: In This market Cherat have only one active and aggressive dealer M/s. Akhtar Saleem . M/s Punjab Building Store is a dealer of D.G Cement and gets it from Okara on credit. From Haji Shafi, Our dealer also sell Lucky Cement, he gets Lucky Cement from Malik Jamil from Okara. By; Nadeem Ahmed Khan 30 Dy. Manager Marketing Cherat Cement Company
MARKET SIZE & DETAIL OF MAIN PARTIES (BRAND WISE)
Updated On: March-2009
(1). Area: Bhai Pheru, (1) Distt : Kasur,
(11) Total Size of the Area: 570 tons, (11) Cherat’s Share: 200 tons, 35.09%
(111).Total Size of the Distt: 16,690 tons, (111) Cherat’s Share: 1,400 tons, 8.38%
. Available Brands and their Share in the Area (by customer choice) Approx. Sales Brands %age Share (tons) D.G Cement 300 52.63%
Cherat Cement 200 35.09%
Askari 20 3.51%
Pakcem 20 3.51%
Maple Leaf 30 5.26%
TOTAL 570 Irregular’s brands are: Askari, Maple Leaf and Pakcem,Flying, and Paidar
300 300
250 200 200
150
100 20 20 30 50 52.63% 35.09% 3.51% 3.51% 5.26% 0 D.G Cherat Askari Pakcem M.Leaf
By; Nadeem Ahmed Khan 31 Dy. Manager Marketing Cherat Cement Company
5. Retailers / Wholesalers / Distributors / Transporters working in the Area (All Brands): 11
Addresses Category(ies) Sr. Brand(s) / Total Godown Name (Office & Res:) (if Trasporter ) (give Direct Dealership # Potential Potential Capacity (Ph.no. Mob. E-Mail) fleet detail)
Mr Haji Abdul M/s Yahya Cement Dealer /Wholesaler a. D G 100 100 D.G 100 Jabbar Main Bazar and Retailer Bahi Pheru 049- 4511036
Sh.Mohammad Dealer/Wholesaler b. Sh . Ramzan BMS D G 100 100 D.G 100 Ramzan and Retailer 049-4510769
c. Haji Manzoor M/s Manzoor BMS D G 100 100 Dealer/ Retailer D.G 100
Dealer /Wholesaler/ d. Haji Abdul Haq M/s Chiragh Din Cherat 200 200 CHERAT 200 Retailer
By; Nadeem Ahmed Khan Dy. Manager Marketing Cherat Cement Company 32
8. Direct Company Dealers
Brands No. of Dealers
D.G Cement 03
Cherat Cement 01
7. Retailers (Not dealers to any brand):
By; Nadeem Ahmed Khan Dy. Manager Marketing Cherat Cement Company 33
Sr. Address & Brand(s) / Total Godown Name # Ph. Nos. Sale Potential Capacity
M/s Sadiq BMS Opp, Near Rafhan a. Mr Sadiq Baba D G 10 T 10-Ton 10 ton Factory Bhai Pheru
b. Mr. Junaid Main Bazar near Sabzi mandi Bhai Pheru D G 20 Ton 20-Ton 20 ton
c. Rana Mohammad Imran Rana BMS Near By Pass Cherat 10 Ton 20-Ton 30-ton
049-4375680 D G 10 Ton
d.
8.
By; Nadeem Ahmed Khan Dy. Manager Marketing Cherat Cement Company 34
No. of Retailers (Cherat) Total Potential 01 10- Ton a.
9. Main Areas of Consumption
Segment %age Share Housing 80% Commercial 10% Industry 10% Prestress Roads & Bridges Water Reservoirs & Barrages Canal Lining
10. Sacks Used: Paper Polypropylene
%age Share: 100% ______
By; Nadeem Ahmed Khan Dy. Manager Marketing Cherat Cement Company 35
10. Remarks
GENERAL: Bhai Pheru is very small town of District Kasur, Its Old name was Phool Nagar.Bhai Pheru is around 56 km from multan Road.
FACTORIES :In Bhai Pheru there are two major factories one is Askari Welfare and Second is Rafhans Foods, Bhai Pheru is a mandi Baloki and sarai Mughal is near to this town.Cherat have only one dealer, and D G has 4 dealers. This Market Potential is about 500- 600 ton monthly.
CEMENT MARKET: Cherat have only one dealer, and D G has 4 dealers. This Market Potential is about 500- 600 ton monthly. Cherat Cement is very popular and leading brand of bhai pheru market.
In this market. In Bhai pheru Mr Khalil of Pattoki (Pakcem and Cherat dealer) is trying very hard since very long time to vending pakcem but he is not succeeded. Maple Leaf sole distributor M/s Zamco traders is now supplying cement to Mr Shahzad, He is new in business, Maple leaf is irregular brand. Askari Cement has one dealer Mr. Sajad but due to high rate and quota Askari is also an irregular brand
By; Nadeem Ahmed Khan 36 Dy. Manager Marketing Cherat Cement Company
MARKET SIZE & DETAIL OF MAIN PARTIES (BRAND WISE)
Updated On: March-2009 (1). Area: Sarai Mughal, (1) District: Kasur
(11) Total Size of the Area: 290 tons, (11) Cherat’s Share: 100 tons, 34.48 %
(111) Total Size of the Distt: 16,690 tons, (111) Cherat Share: 1,400 tons, 8.38 %
. Available Brands and their Share in the Area (List by customer choice
Brands Approx. Sales (tons) %age Share
Cherat Cement 100 34.48%
D G Cement 150 51.72%
Pakcem 40 15.38%
Total 290
By; Nadeem Ahmed Khan 37 Dy. Manager Marketing Cherat Cement Company
5. Big Wholesalers / Distributors / Transporters working in the Sub-Area (All Brands): ______
Address (Office & Res:) Brand(s) / Total Name (Ph.no. & Mob.) Potential Potential
Haji Abdul Jabbar Adda Sarai Mughal 0344-4532930 Cherat 100 Cherat 100 a.
Mr Ali Ahmed 5 Km Adda Baloki 049-4008791 D G 150 D G 150 b.
C
D
By; Nadeem Ahmed Khan Dy. Manager Marketing Cherat Cement Company 38
6. Main Dealers / Retailers working in the Sub-Area (All Brands)
Address (Office & Res:) Brand(s) / Total Name (Ph.no. & Mob.) Potential Potential a. Ch Khadim Hussian 5 km from Bhai Pheru Adda Baloki 049-421201, Cherat 20 T 30 Ton Pakcem 10 T
b. Mr Liaqat Ali 3 KM from Sarai Mughal 049-4001769 0346- Pakcem 20 T 20 T 6400603 Jajan Kalan
c. Mr Walayat Ali 5 km from Bhai Pheru Adda Baloki Pakcem 10 T 10 T
d.
By; Nadeem Ahmed Khan Dy. Manager Marketing Cherat Cement Company 39
7. Retailers in the Sub-Area (other than item # 5 & 6)
No. of Retailers (All Brands) Total Potential 3 60 a.
No. of Retailers (Cherat) Total Potential 01 20 b.
8. Main Areas of Consumption
Segment %age Share Housing 100% Commercial N/A Industry N/A Prestress N/A Roads & Bridges N/A Water Reservoirs & Barrages N/A Canal Lining N/A 9. Sacks Used: .Paper 100% . Polypropylene .Both
11. Remarks
GENERAL: BALOKI is a town and Union Council of Kasur District in the Punjab province of Pakistan. It is part of Pattoki Tehsil and is located at 5 km from Bhai Pheru,
CEMENT: Cherat Cement is a leading brand , there are three brand available , Cherat / D G and Pakcem .Mr Khalil Supplies Cherat and Pakcem to Ch Khadim Hussian,
Ch Khadim main business is Karyana store, Mr Ali is a dealer of DG and he sell 150 to 200 ton monthly.
By; Nadeem Ahmed Khan 40 Dy. Manager Marketing Cherat Cement Company
MARKET SIZE & DETAIL OF MAIN PARTIES (BRAND WISE) Updated On: March-2009
(1) Area: Jamber (1) Distt: Kasur,
(11) Total Size of the Area: 530 tons, (11) Cherat’s Share: 10 tons, 1.92%
(111)Total Size of the District: 16,690 tons, (111) Cherat’s Share: 1400 tons, 8.38%
Available Brands and their Share in the Area (by customer choice)
Brands Approx. Sales (tons) %age Share
D.G Cement 300 57.69%
Pak Cem 60 11.53%
Paidar 100 19.23%
Cherat 10 1.92%
Dandot 20 3.84%
Pioneer 20 3.84%
Flying 20 3.84%
Total 530
Irregular’s brands are Dandot / Flying
By; Nadeem Ahmed Khan 41 Dy. Manager Marketing Cherat Cement Company
5. Retailers / Wholesalers / Distributors / Transporters working in the Area (All Brands): 11
Category(ies) Addresses Total (if Direct Sr. Brand(s) / Godown Name (Office & Res:) Potenti Trasporter ) Dealershi # Potential Capacity (Ph.no. Mob. E-Mail) al (give fleet p detail)
Dealer 65-km Multan Road Jamber 049- D G a. Haji Abdul Sattar Mughal D G 300-Ton /Retailer and D.G Dealer 300 4388025-4388497 0301-4775676 300-Ton Wholesaler 0321-6573600
Flying 10-Ton M/s Rajput Cement Adda Jamper 0300 b. Mr Rao Ashraf Paidar 30 50-Ton Retailer Retailer 60 -4261905 Dandot10Ton
Cherat 10 T M/s Mughal Cement store Adda 100 c. Mr.Habib Mughal Pakcem 30 –T 60-Ton Retailer Retailer Jamper 0300-4841678 , 0334-4235511 Paidar 20-T
Pioneer 10 T M/s Hafiz BMS more Adda Jamber Paidar 10 d. Mr. Bhai Javaid Iqbal 30 Ton Retailer Retailer 100 0345-7714186 Flying 10
By; Nadeem Ahmed Khan Dy. Manager Marketing Cherat Cement Company 42
Pioneer 10 M/s Ittefaque Hardware store Multan e. Mr. Haji M Anwar Paidar 30 40 Ton Retailer Retailer 60 Road Adda Jamper 049-4388135-0301-4126392
M/s Hafiz BMS Adda Jamper Multan f. Mr Shafique Paider 30 60 Ton Retailer Retailer 60 Road 0345-4291435 Pakcem 30
By; Nadeem Ahmed Khan Dy. Manager Marketing Cherat Cement Company 43
12. Direct Company Dealers
Brands No. of Dealers
D.G Cement 01
By; Nadeem Ahmed Khan 44 Dy. Manager Marketing Cherat Cement Company
7. Retailers (Not dealers to any brand):
Sr. Address & Brand(s) / Total Godown Name # Ph. Nos. Sale Potential Capacity Dandot 10 Ton
a. Mr Rao Ashraf M/s Rajput Traders Adda Jamber Paidar 30 Ton 50 Ton 60 Ton
0300-4261905 Flying 10 Ton
Cherat 10 Ton
b. Mr. Habib Mughal M/s Mughal Cement Adda Jamber Pakcem 30 Ton 60 Ton 70 Ton
0300-4841678, 0334- 4235511 Paidar 20 Ton
Pioneer 10 Ton
c. Mr Bhai Javaid Iqbal M/s Hafiz BMS Adda Jamber Paider 10 Ton 20 Ton 30 Ton
0345-7714186 Flying 10 Ton
Pioneer 10 Ton M/s Ittefaque Hardware store Multan d. Mr. Haji M Anwar Paidar 30 Ton 40 Ton 30 Ton Road Adda Jamber
M/s Hafiz Traders Adda Jamber 0345- e. Mr Shafique Paidar 30 Ton 60 Ton 60 Ton 4291435 Pakcem 30 Ton
By; Nadeem Ahmed Khan Dy. Manager Marketing Cherat Cement Company 45
8. No. of Retailers (Cherat) Total Potential 01 530 Ton a.
9. Main Areas of Consumption
Segment %age Share Housing 70 Commercial 10 Industry 10 Prestress 10 Roads & Bridges Water Reservoirs & Barrages Canal Lining
10. Sacks Used: Paper Polypropylene %age Share: 100% 0%
11. Remarks
GENERAL: Jamber is about 5 km before Changa Manga and 8 km from Bhai Pheru , Jamber is a town and Union Council of Kasur District in the Punjab province of Pakistan. It is part of Pattoki Tehsil and is located at main Multan road
CEMENT MARKET Jamber is very small Adda, This is very potential market, our dealers supplying Cherat in that market but due to the delays of cement supplies our dealer are step back from this market, As per Jamber location this is ideal for transporters, All shops on main multan Raod,
M/s Abdul Sattar is a only dealer of D G Cement in this market, He lift 300 ton monthly In this market Cherat is supplying by Mr Sabar Mayo from Raiwind , Sh Khalil of Pattoki and Sh Abdus sattar from Bhai Pheru All Retailers and dealer of D G are interesting to gets the Agency of Cherat Cement, this market is very potential market, In surrounding of Jamber almost 100 plus villages are there If we give Agency to any one dealer in that market, I assure you that the sell of Cherat will be increase in this area and we will give hard time to others brands,
By; Nadeem Ahmed Khan 46 Dy. Manager Marketing Cherat Cement Company
MARKET SIZE & DETAIL OF MAIN PARTIES (BRAND WISE )
Updated On: March-2009
(1) Area: Changa Manga, (1) District : Kasur,
(11) Total Size of the Area: 340 tons, (11) Cherat’s Share: 30 tons, 8.82%
(111) Total Size of the District: 16,690 tons, (111) Cherat’s Share: 1,400 tons, 8.38%
Available Brands and their Share in the Area (by customer choice)
Approx. Sales Brands %age Share (tons)
D G Cement 280 82.35%
Cherat Cement 30 8.82%
Lucky 30 8.82%
TOTAL 340
By; Nadeem Ahmed Khan 47 Dy. Manager Marketing Cherat Cement Company
5. Retailers / Wholesalers / Distributors / Transporters working in the Area (All Brands): 11
Category(ies) Addresses Sr. Brand(s) / Total (if Trasporter ) Direct Godown Name (Office & Res:) # Potential Potential (give fleet Dealership Capacity (Ph.no. Mob. E-Mail) detail)
Dealer/ DG / a. Mr. Arshad M/s Mehr Traders Changa Manga D G 260 T 290 T Retailer/ 300 T Cherat Whlosaler 049-4381418/ 0300-4857214 Cherat 30T
b. Haji Bilal Noorani BMS D G 20 T 20 T Retailer Retailer 30
0301-4621143
c. Mr Naeem M/s Al Madina BMS Lucky 30 Retailer Retailer 30
Changa Manga 0344-4668300
M/s Lahore BMS Gali #8 Rehmanpura d. Mr. Rana Amjad Ali Business Changa Manga 049-4381401-0345-4313134 Closed
By; Nadeem Ahmed Khan Dy. Manager Marketing Cherat Cement Company 48
13. Direct Company Dealers
Brands No. of Dealers
D G 01
Cherat 01
By; Nadeem Ahmed Khan 49 Dy. Manager Marketing Cherat Cement Company
7. Retailers (Not dealers to any brand):
Sr. Address & Brand(s) / Total Godown Name # Ph. Nos. Sale Potential Capacity
a. Mr Naeem M/s Al Madina BMS Lucky 30 30
Changa Manga 0344-4668300
b.
c.
d.
By; Nadeem Ahmed Khan Dy. Manager Marketing Cherat Cement Company 50
8. No. of Retailers (Cherat) Total Potential Nil a.
9. Main Areas of Consumption
Segment %age Share Housing 5% Commercial 10% Industry 70% Prestress Roads & Bridges 10% Water Reservoirs & Barrages
5% Canal Lining
10. Sacks Used: Paper Polypropylene
%age Share: 100% ______
By; Nadeem Ahmed Khan Dy. Manager Marketing Cherat Cement Company 51
11. Remarks
HISTORY:
The town of Changa Manga is named after two bandits called Changa and Manga, who were active in this area in the eighteenth century. Today, Changa Manga is famous for the largest man-made forest of Pakistan located here. The forest was planned around 1865 as a wood repository to provide cheap fire wood for Steam locomotives running between Karachi, Lahore and Amritsar in the late 19th century,
Changa Manga plantation was started in 1866. The first working plan for the plantation was drawn up by Mr. B. Ribbentrop in 1871-72. The mature forest started harvesting by 1881-82. In 1888, Sheesham Wood (called Tahli in Punjabi) and with the botanical name “Dalbergia sissoo” was planted at large area of the forest
Changa Manga Jungle for picnics and merrymaking - but hardly few know that they are visiting one of the largest irrigated and planned forests of the world. Located some 70 kilometres south of Lahore in the Chunian district, the forest covers an area of 5,000 hectares (12,510 acres) and is one of the largest of its kind. The planting and irrigation of it took place in the 19th century in the era of the British due to the need for timber for the Indian railway network. Today, it is the source of significant revenue for the state coffers. The thickly wooded forest is also a popular recreational area. Most of the trees belong to the family of species such as acacia nilotica (kikar) or morus alba (mulberry).
CEMENT MARKET: Changa Manga is a small town market of changa Manga is about 300 to 350 tons per month…D G Cement and cherat are both very popular brand, The main consumption of cement in that area is Pipe and jali makers, We have only one dealer M/s Mehr Trader he is also a dealer of D G Cement. Mr Naeem is working with Paidara and he also gets Lucky from M/s Malik Jamil of Okara. Mr Rana Amjad Ali left the business
By; Nadeem Ahmed Khan 52 Dy. Manager Marketing Cherat Cement Company
MARKET SIZE & DETAIL OF MAIN PARTIES (BRAND WISE ) Updated On: March-2009
(1) Area: Halla, (1) Distt : Kasu r ,
(11) Total Size of the Area: 240 tons, (11) Cherat’s Share: 160 tons, 66.66%
(111) Total Size of the Distt: 16,690 tons, (111) Cherat’s Share: 1400 tons, 8.38%
Available Brands and their Share in the Area (by customer choice)
Brands Approx. Sales (tons) %age Share
Cherat Cement 160 66.66%
Pak cem Nil Nil
Lucky 80 33.33%
Total 240
By; Nadeem Ahmed Khan 53 Dy. Manager Marketing Cherat Cement Company
5. Retailers / Wholesalers / Distributors / Transporters working in the Area (All Brands): 11
Category(ies) Addresses Sr. Brand(s) / Total (if Trasporter ) Direct Godown Name (Office & Res:) # Potential Potential (give fleet Dealership Capacity (Ph.no. Mob. E-Mail) detail)
M/s Asif BMS Halla Mobil 0301- Dealer/ a. Mr. Mohammad Hanif Cherat 70 100 Cherat 30 7985273 Retailer Lucky 30
b. Mr.Raza M/s Raza Paint House Adda Halla Cherat 60 90 T Retailer 30
03016822653 Lucky 30
c. Mr Liaqat M/s Liaqat BMS Cherat 30 50 T Retailer 30
Lucky 20
e.
By; Nadeem Ahmed Khan Dy. Manager Marketing Cherat Cement Company 54
6,Direct Company Dealers
Brands No. of Dealers
Cherat 01
By; Nadeem Ahmed Khan 55 Dy. Manager Marketing Cherat Cement Company
7. Retailers (Not dealers to any brand):
Sr. Address & Brand(s) / Total Godown Name # Ph. Nos. Sale Potential Capacity
a. Mr.Raza M/s Raza Paint House Adda Halla Cherat 60 90 T 30 T
03016822653 Lucky 30
b. Mr Liaqat M/s Liaqat BMS Cherat 30 50 T 30 T
Lucky 20
c.
d.
By; Nadeem Ahmed Khan Dy. Manager Marketing Cherat Cement Company 56
8. No. of Retailers (Cherat) Total Potential 2 160 Ton a.
9. Main Areas of Consumption
Segment %age Share Housing 100% Commercial Industry Prestress Roads & Bridges Water Reservoirs & Barrages Canal Lining
10. Sacks Used: Paper Polypropylene %age Share: 100% ______
11. Remarks
GENERAL:
Halla is a town and Union Council of Kasur District in the Punjab province of Pakistan. It is part of Pattoki Tehsil and is located at 14 km from Pattoki bypass, It is very small town and living standard of people is very low, people depend on irrigation.
CEMENT: In this market Cherat have only one dealer, Mr Hanif of M/s Asif Cement store, In this there are only two retailer and both are selling Cherat and Lucky, Mr Raza of M/s Raza Paint House is gets Cherat from Mr Khlail and Mr. Liaqat gets cherat from Mr Hanif
By; Nadeem Ahmed Khan 57 Dy. Manager Marketing Cherat Cement Company
MARKET SIZE & DETAIL OF MAIN PARTIES (BRAND WISE)
Updated On: March-2009
(1) Area: Kot Radha Kishan (1) Distt : _ Kasur ,
(11) Total Size of the Area: 1,700 tons, (11) Cherat’s Share: 250 tons, 14.70%
(111) Total Size of the Area: 16,690 tons, (111) Cherat’s Share: 1400 tons, 14.70%
Available Brands and their Share in the Area (by customer choice) Approx. Sales Brands %age Share (tons) Bestway 120 7.05%
Cherat 250 14.70%
D.G Cement 700 41.17.%
Dandot 20 1.17%
Flying 20 1.17%
Pak Cem 200 11.76%
Paidar 240 14.11%
Lucky 150 8.82%
Total 1700
Approx. Sales (tons)
Lucky Bestway Cherat Paidar 9% 7% 15% 14%
Pak Cem 12%
Flying D.G 1% 41%
Dandot 1%
By; Nadeem Ahmed Khan 58 Dy. Manager Marketing Cherat Cement Company
5. Retailers / Wholesalers / Distributors / Transporters working in the Area (All Brands): 11
Category(ies) Addresses Sr. Brand(s) / Total (if Trasporter ) Direct Godown Name (Office & Res:) # Potential Potential (give fleet Dealership Capacity (Ph.no. Mob. E-Mail) detail)
Dealer / D.G & a. Mr.Zia Iqbal Chohan Maan Singh Road D G 700 950-T Wholesaler/ Cherat 400 Retailer Dealer CHERAT 0301-4481632 250 Flying 30 Dealer / Cherat b. Mr Master Shafi Bahi Pheru Road Cherat 30 T 120-Ton 60 Retailer Dealer Lucky30 T 0301-4096107 Paidar 30T
c.
d.
By; Nadeem Ahmed Khan Dy. Manager Marketing Cherat Cement Company 59
14. Direct Company Dealers
Brands No. of Dealers
D.G Cement 01
Cherat Cement Co. 02
By; Nadeem Ahmed Khan 60 Dy. Manager Marketing Cherat Cement Company
7. Retailers (Not dealers to any brand):
Sr. Address & Brand(s) / Total Godown Name # Ph. Nos. Sale Potential Capacity M/s Imran Cement Dealer Dandot 20 T a. Mr. Imran Javaid Maan Singh Road Lucky 20 / Flying 20 60 – Ton 30 (Mayo Brother) M/s Haji Saif Dandot 10 b. Mr. Haji Saif Maan Singh Road Pakcem 30/ Paidar30/ 70 –Ton 50 0300-6593148 (Mayo Brother) Paidar 30 / Pakcem 40 M/s Adil & Co (Mayo) c. Mr Rana Nisar Bahi Pheru Road Bestway 30 100- Ton 70 0301 - 4525319 (Lahore Mkting) M/s Shaukat BMS Cherat Cement 10 T d. Mr.Molvi Shaukat Misra Chowk D.G Cement 30-T 40- Ton 20
( M Iqbal)
M/s Afzal BMS D G Cement 50-T
By; Nadeem Ahmed Khan Dy. Manager Marketing Cherat Cement Company 61
E Mr Afzal Misra Chowk K R K Cherat Cement 10-T 60 -Ton 30 (M Iqbal ) M/s Mayo Brother BMS f. Mr Ismail Mayo Kasur Road K R K D G Cement 30 30Ton 20 (M Iqbal ) M/s Umer C/ Store g. Mr Umer 4-KM Prem Nagar Kasur Road D G Cement 40-Ton 20 K R K (M Iqbal )
h. Mr Khurram Shahzad M/s Shahzad C/ Store Paidar 30 / Lucky30 60-T 60 Near N B P K R K (Malik Jamil/Mayo)
i. Mr Anwar M/s Anwar Marbles Paider 10 / Dandot 10 20-T 20 Chungi Raiwind Road 0300-4597378 (Mayo Brothers) Pakcem10 / Paidar 10/ J Mr. Babar Saeed Railway Phattak K R K 0346-4528547 Flying 10 30-T 30 ( Mayo Brother)
By; Nadeem Ahmed Khan Dy. Manager Marketing Cherat Cement Company 62
8. No. of Retailers (Cherat) Total Potential 02 510 Ton a.
9. Main Areas of Consumption
Segment %age Share Housing 80% Commercial 5% Industry 10% Pre stress 5% Roads & Bridges Water Reservoirs & Barrages Canal Lining
10. Sacks Used: Paper Polypropylene %age Share: 100% 0%
11. Remarks KOT RADHA KISHAN: is a town of Kasur District in the Punjab province of Pakistan. The town is administratively subdivided into two Union Councils. It is part of Kasur Tehsil
POPULATION:
The population of Kot Radha Kishan is about 50,000, with an annual growth rate of 2.7%, household size 7.4 and literacy rate is about 58%. The population of the surrounding villages of Kot Radha Kishan is about 60,000, with a literacy rate of about 35%. These surrounding villages are totally depending on Kot Radha Kishan in sense of Railway Station, Bus Stand, Post Office, Banks, Colleges, Girls High Schools, sub-division courts, crops and vegetable market and to buy the house hold items for their daily use.
CEMENT MARKET: Kot Radha Kishan is about 1200 to 1700 ton per month. We have two dealers in this market Mr Zia Iqbal of M/s Iqbal & Sons he is only dealer of D G Cement, M/s Iqbal & Sons have potential and selling good quantity of D G, while they purchase small quantity of paidar/Lucky because of low rate brand. Mr. Master Shafi of M/s Mustafa Brother is also selling lucky, Flying and he gets these brands from different sources. Cherat Cement is a demanding brand because of his strength In kot Radha Kishan there are about 10 Retailers and out of 10 only two are selling Cherat Brand, Due to limited quantity and high rates as compare to D G our both dealers not concentrate to sell Cherat Cement, In this Market only Cherat have two dealers, Due to limited quantity and high rates as compare to D G our both dealers not concentrate to sell Cherat Cement, In this Market only Cherat have two dealers,
By; Nadeem Ahmed Khan 63 Dy. Manager Marketing Cherat Cement Company
MARKET SIZE & DETAIL OF MAIN PARTIES (BRAND WISE ) Updated On: March-2009 (1). Area: Sheikhum (1) District: Kasur,
(11) Total Size of the Area: 920 tons, (11) Cherat’s Share: 0 tons, %
(111) Total Size of the Distt: 16,690 tons (111) Cherat’s Share: 1,400 tons, 8.38%
Available Brands and their Share in the Area (by customer choice) Approx. Sales Brands %age Share (tons)
D.G Cement 300 32.60%
Cherat -
Paidar 200 21.73%
Dandot 60 6.52%
Flying 60 6.52%
Pioneer 150 16.30%
Pakcem 150 16.30%
TOTAL 920
By; Nadeem Ahmed Khan 64 Dy. Manager Marketing Cherat Cement Company
5. Big Wholesalers / Distributors / Transporters working in the Area (All Brands): ______
Address (Office & Res:) Brand(s) / Total Name (Ph.no. & Mob.) Potential Potential
Mr Sabar Mayo M/s Mayo Brother Railway Road Raiwind Pakcem 150 470 042-5391359, 0300-8481678 Piadar 200/ a. Fly 60/ Dandot 60/
Mr Afzal M/s Bismillah Traders Lucky 100/ 250 b. Main Bazar Raiwind 042-5393211 Pioneer 150
Mr Mir shah Shah Building Material Store Near Railway crossing D G Cement 200 c. Raiwind 042-5390815
Mr. Ch Aslam Mayo M/s Aslam Mayo Cement Dealer Railway Road D G Cement 100 d. Raiwind 042-5392392
6. Main Dealers / Retailers working in the Sub-Area (All Brands)
By; Nadeem Ahmed Khan Dy. Manager Marketing Cherat Cement Company 65
Address (Office & Res:) Brand(s) / Total Name (Ph.no. & Mob.) Potential Potential a. Mr Mehr Ashiq M/s Mehr BMS K R K Road Adda Shakum D G 20 Lucky 50 Ton 30
b. Mr. Mohammad Imran Mayo M/s Mayo BMS K R K Road Adda Shakum 0300- Paidar 20 40 Ton 8184982 Flying 20
c. Mr. Zulfiqar K R K Road Adda shakum 0300-8481678 Paidar 10 30 Ton D G 20
d. Mr. Rao Javaid M/s Javaid BM S Boe –e- Asil 0345-4291435 D G 20 20 Ton e. Mr. Akram Rehmani Rehmani BMS Soe-e-Asil 5 km from Changamanga D G 20 20 Ton 04951-381418
By; Nadeem Ahmed Khan Dy. Manager Marketing Cherat Cement Company 66
7. Retailers in the Sub-Area (other than item # 5 & 6)
No. of Retailers (All Brands) Total Potential 5 160 a.
No. of Retailers (Cherat) Total Potential Nil b.
8. Main Areas of Consumption
Segment %age Share Housing 90% Commercial 10% Industry Prestress Roads & Bridges Water Reservoirs & Barrages Canal Lining 9. Sacks Used: .Paper . Polypropylene .Both 100% 0%
10. Remarks
GENERAL : Sheikhum Adda is very small Adda , it is between Kot Radha Kishan and Kasur, it is 8 km from Raiwind Kasur Road,
CEMENT: All Cement retailer Purchase cement through different sources, Leading brand is D G Cement But some dealers like Mr Sabar Mayo supplying low rate brand and also give incentive to shopkeeper They supply Pakcem/ Paidar and Dandot, M/s Bismillah Traders supply D G and pioneer,D G Cement only supply by Mr Zia Iqbal dealer of cherat and D G cement,
By; Nadeem Ahmed Khan 67 Dy. Manager Marketing Cherat Cement Company
MARKET SIZE & DETAIL OF MAIN PARTIES (BRAND WISE) Updated On: March-2009
(1) Area: Chunian, (1) District: Kasur,
(11) Total Size of the Area: 780 tons, (11) Cherat’s Share: 00 tons, %
(111) Total Size of the District: 16,690 tons, (111) Cherat’s Share: 1,400 tons, 8.38 %
Available Brands and their Share in the Area (by customer choice)
Brands Approx. Sales (tons) %age Share
D G Cement 780 100%
Cherat 00
TOTAL 780
By; Nadeem Ahmed Khan 68 Dy. Manager Marketing Cherat Cement Company
5. Retailers / Wholesalers / Distributors / Transporters working in the Area (All Brands): 11
Category(ies) Addresses Sr. Brand(s) / Total (if Trasporter ) Direct Godown Name (Office & Res:) # Potential Potential (give fleet Dealership Capacity (Ph.no. Mob. E-Mail) detail)
M/s Bhatti BMS Hujra Road Chunian Dealer/ a. Mr. Mohammad Yasin D G 130 T 130 T D G 200 049-4311117 Retailer Mr. Mohammad Ibrahim 0300-4055427
M/s Ali Sanitory & BMS near Civil Dealer/ b. Mr.Sarfraz D G 150 T 150 T D G 250 Hospital Chunian Retailer
Dealer/ c. Mr Saeed M/s Bismillah Traders D G 200 T 200 T D G 250 Retailer near Civil Hospital Chunian 0300- 6540159
Dealer/ d. Mr. S M Idrees M/s Insaf Cement store D G 300 T 300 T D G 350 Retailer Near Girls school Chunian 049- 4310159
By; Nadeem Ahmed Khan Dy. Manager Marketing Cherat Cement Company 69
M/s Arshad Cement store Janj Gate Dealer/ e. Mr Arshad Qureshi Cherat 20 T 20 T Cherat 30 T Chunian Retailer
M/s Ittehad Cement store Chunian Dealer/ f. M Arshad D G 100 T 100 T D G 120 T Road Near M C B Bank Retailer 0321-6589987
g.
By; Nadeem Ahmed Khan Dy. Manager Marketing Cherat Cement Company 70
15. Direct Company Dealers
Brands No. of Dealers
D G 05
Cherat 01
By; Nadeem Ahmed Khan 71 Dy. Manager Marketing Cherat Cement Company
7. Retailers (Not dealers to any brand):
Sr. Address & Brand(s) / Total Godown Name # Ph. Nos. Sale Potential Capacity
M/s Ammar Cement store Hujra Road a. Mr. Ammar D G 20 T 20 T 30 T Chunian 049-4311035
b.
c.
d.
By; Nadeem Ahmed Khan Dy. Manager Marketing Cherat Cement Company 72
8. No. of Retailers (Cherat) Total Potential 0 800 Ton a.
9. Main Areas of Consumption
Segment %age Share Housing 80% Commercial 5% Industry 2% Prestress 5% Roads & Bridges 5% Water Reservoirs & Barrages 3% Canal Lining
10. Sacks Used: Paper Polypropylene %age Share: 100% ______
11. Remarks
GENERAL: Chunnian is an historic city of Punjab, Pakistan. It is located at about 70 km south of Lahore, the Punjab capital. It is the headquarters of a tehsil or revenue sub-division of the same name in Kasur District. The city is administratively subdivided into two Union Councils. The tehsil is known for the Changa Manga forest, the largest single plantation of trees in Pakistan, and the Chunian Industrial Estate, one of the largest concentrations of manufacturing units in the country
The present city is more than 500 years old. Some parts of the city fortification and several of its gates still exist. The city is built on a mound that is believed to be an original Harappan or Indus Valley Civilisation site. There has been little excavation. The last excavation was carried out in 1978 by the Archeology Department, Government of Pakistan. Among other objects, coins dating back to Alexander the Great's time (c. 323 B.C.) were discovered at the site. A large area of unexcavated mounds extends to the south-west of the city where ancient bricks and shards of pottery can be found on the surface. Popular legend holds that the city has been destroyed nine times in the past. The present name is popularly believed to have been derived from 'Chunni', name of a daughter of Raja Todar Mal, the dewan or revenue minister to Mughal Emperor Akbar the Great. Little historical evidence of this belief has been documented. People of nearby villages call the city Chooni in local dialect of Punjabi.
Some important places around Chunian includes Ellah Abad and Gehlan Hithar. Gehlan Hithar is also found to have almost 400 years of rich cultural history
POPULATION:Chunian city (1998 census population. 47,600) is located on the Pattoki-Kasur Road, and constitutes an important junction of local roads. The city is located on the right bank of the old bed of Beas River. Beas changed its course several centuries ago. The city is a busy regional market for agricultural produce.
By; Nadeem Ahmed Khan 73 Dy. Manager Marketing Cherat Cement Company
CEMENT MARKET
Chunian is about 12-15 km from Changa Manga, Chunian Chunian is a another market of D G Cement , there are around 05 dealer of D G Cement Cherat have only 2 non active dealers , Market of chunain is about 800 ton per month. Chunina is very potential market , Every dealer knows about Cherat Cement supplies are not proper Cherat Cement is totally out of the market , because of rates /rebates and the main reason the prompt supplies of D G cement
Our dealer sales D G cement, He is not interesting to sell cherat because of rate and supplies are not delayed
CHUNNIA COVERS:
ALLAH ABAD MOKAL BHAGIWAL MULAPUR CHAK NO 13 HITHAR, CHAK NO 18 JAGUWALA DEO SIAL JAMSHER KALAN DHUTTAY JAMSHER KHURD GEHLAN KOT SANDRESS KANGANPUR TALWANDI KOTHA KULL
By; Nadeem Ahmed Khan 74 Dy. Manager Marketing Cherat Cement Company
MARKET SIZE & DETAIL OF MAIN PARTIES (BRAND WISE) Updated On: March-2009
(1) Area: Kanganpur, (1) District Kasur,
(11) Total Size of the Area: 160 tons, (11) Cherat’s Share: 00 tons, %
(111) Total Size of the District: 16,690 tons, (111) Cherat’s Share: 1,400 tons, 8.38%
Available Brands and their Share in the Area (by customer choice)
Brands Approx. Sales (tons) %age Share
D.G Cement 160 100%
Total 160
By; Nadeem Ahmed Khan 75 Dy. Manager Marketing Cherat Cement Company
5. Retailers / Wholesalers / Distributors / Transporters working in the Area (All Brands): 11
Category(ies) Addresses Sr. Brand(s) / Total (if Trasporter ) Direct Godown Name (Office & Res:) # Potential Potential (give fleet Dealership Capacity (Ph.no. Mob. E-Mail) detail)
Dealer a, Mr Haji Elahi Buksh M/s Karmawal Cement Dealer D G 150 T 150 t 30 T /Retialer
b, Mr Abdul Rasheed M/s Abdul Rasheed Angro D G 10 T 10 T Retailer 5 T
c, Hafiz Cement Store Business Closed NIL NIL NIL Dealer
By; Nadeem Ahmed Khan Dy. Manager Marketing Cherat Cement Company 76
16. Direct Company Dealers
Brands No. of Dealers
D G CEMENT 02
By; Nadeem Ahmed Khan 77 Dy. Manager Marketing Cherat Cement Company
7. Retailers (Not dealers to any brand):
Sr. Address & Brand(s) / Total Godown Name # Ph. Nos. Sale Potential Capacity
M/s Abdul rasheed Kanganpur 0345- a. Mr Abdul Rasheed D G 10 10 T 05 7075639
b.
c.
d.
By; Nadeem Ahmed Khan Dy. Manager Marketing Cherat Cement Company 78
8. No. of Retailers (Cherat) Total Potential
a.
9. Main Areas of Consumption
Segment %age Share Housing 100% Commercial Industry Prestress Roads & Bridges Water Reservoirs & Barrages Canal Lining
10. Sacks Used: Paper Polypropylene %age Share: 100% ______
11. Remarks
GENERAL: Kanganpur is 26 km from Allahabad, it is very small town Kanganpur is a town and Union Council of Kasur District in the Punjab province of Pakistan. It is part of Chunian Tehsil and is located at 26 Km from Allahabad Kanganpur is boarder area of kasur and Okara district as well as Pakistan and India, Major business of the people of kanganpur is farming, Literacy rate is very low, Cantonment area not very far away from the town,
CEMENT MARKET: There are two D G dealers one is actively working Mr Elahi Buksh, He is enjoying very good market reputation, He lift DG around 150 ton monthly, He is very upset about Policies of D G cement company
Mr Elahi Buksh is very much interested to work with Cherat cement. Kanganpur can be potential market of Cherat because here only one dealer is working and he is very much interested work with any other brand
By; Nadeem Ahmed Khan 79 Dy. Manager Marketing Cherat Cement Company
MARKET SIZE & DETAIL OF MAIN PARTIES (BRAND WISE)
Updated On: March-2009
(1) Area: Allahabad (1) District Kasur,
(11) Total Size of the Area: 1,350 tons, (11) Cherat’s Share: 00 tons, %
(111) Total Size of the District: 16,690 tons, (111) Cherat’s Share: 1,400 tons, 8.38%
Available Brands and their Share in the Area (by customer choice)
Brands Approx. Sales (tons) %age Share
D.G Cement 700 51.85
Maple Leaf 60 4.44
Lucky 500 37.03
Paidar 30 2.22
Flying 30 2.22
Pakcem 30 2.22
1,350
By; Nadeem Ahmed Khan 80 Dy. Manager Marketing Cherat Cement Company
5. Retailers / Wholesalers / Distributors / Transporters working in the Area (All Brands): 11
Category(ies) Addresses (if Sr. Brand(s) / Total Direct Godown Name (Office & Res:) Transporter ) # Potential Potential Dealership Capacity (Ph.no. Mob. E-Mail) (give fleet detail)
D G 60 T M/s Imran & Brothers Kanganpur Lucky 60 T a, Mr Rayyat Ali Road Allahabad 049-4751306/ 0302- 180 Retailer 100 Flying 30 T 6542648 Piadar30 T M/s Shafique Cement Store & Lucky 20 T b, Mr,.Shafiq ur Rehman Sanitory Store 049-4751553/ 0300- 100 Retailer 50 DG 80 T 7575536 Lucky20 T Haji Shafi & Mujeeb Ghalla Mandi c, Mr Shafi & Mujeeb D G 50 T 90 Retailer 50 Allahabad 0302-4650989 M.L 20 T Mohmaad Mushtaq Cement Store D G 30 d, Mr. Mushtaq 40 Retailer 30 Depalpur Road 0300 7573703 M. Leaf 10 Warraich Pipe & Sanitory Depalpur D G 60 e, Mr Ghulam Mustafa 90 Retailer 30 Road Allahabad 049-4751147 Pakcem 30 M/s Iqbal Paint House Depalpur Road f, Mr Mohammad Iqbal Near Malkanwali Gali Allahabad D G 60 60 Retailer 30 0306-8611674 Lucky Cement Store Kasur Road g, Mr Mohamaad Ali Allahabad 049-251649, 0300- Lucky 400 400 Retailer 100 T 6588196
By; Nadeem Ahmed Khan Dy. Manager Marketing Cherat Cement Company 81
17. Direct Company Dealers
Brands No. of Dealers
------
------
By; Nadeem Ahmed Khan 82 Dy. Manager Marketing Cherat Cement Company
7. Retailers (Not dealers to any brand):
Sr. Address & Brand(s) / Total Godown Name # Ph. Nos. Sale Potential Capacity
D G 60 T Lucky 60 T M/s Imran & Brothers Kanganpur Road a. Mr Rayyat Ali Flying 30 T 180 30 Ton Allahabad 049-4751306/ 0302-6542648 Piadar30 T
D G 30 Mohmaad Mushtaq Cement Store b. Mr. Mushtaq M. Leaf 10 40 T 20 T Depalpur Road 0300 7573703
Lucky Cement Store Kasur Road c Mr Mohamaad Ali Allahabad 049-251649, 0300- Lucky 400 400 150 6588196
M/s Shafique Cement Store & Sanitory Lucky 20 T d. Mr,.Shafiq ur Rehman 100 40 Ton Store 049-4751553/ 0300-7575536 DG 80 T
By; Nadeem Ahmed Khan Dy. Manager Marketing Cherat Cement Company 83
Lucky20 T Haji Shafi & Mujeeb Ghalla Mandi e, Mr Shafi & Mujeeb D G 50 T 90T 30T Allahabad 0302-4650989 M.L 20 T
Warraich Pipe & Sanitory Depalpur D G 60 f, Mr Ghulam Mustafa 90 T 30 T Road Allahabad 049-4751147 Pakcem 30
M/s Iqbal Paint House Depalpur Road g, Mr Mohammad Iqbal Near Malkanwali Gali Allahabad 0306- D G 60 T 60 T 30 T 8611674
By; Nadeem Ahmed Khan Dy. Manager Marketing Cherat Cement Company 84 8. No. of Retailers (Cherat) Total Potential 07 1350 a.
9. Main Areas of Consumption
Segment %age Share Housing 60% Commercial 30% Industry 5% Prestress Roads & Bridges 3% Water Reservoirs & Barrages Canal Lining 2%
10. Sacks Used: Paper Polypropylene %age Share: 100% 0%
11. Remarks
GENERAL: Allahabad is 15 km from Chunian, Its old name was thingmore, and Allahabad is also a Mandi. Sham Kot is 4 km from Allahabad, There are only two retailers working One is Mr Ifthikar he is delling D G Cement and Maple Leaf and Second is Fauji Rasheed
CEMENT This market is totally retailer market, D G Cement supply by Mr Bashir from Rajowal Distt. Okara , Lucky Supply by Mr Malik Jamil from Okara and Maple Supply by Mr Saleem from Hujra Shah Muqeem, Pakcem ,Flying and Piadaa are Irregular brand,
Flying / Paidar supply by Sabar Mayo from Raiwind and Pakcem by Mr Khalil from Pattoki, this market is main mandi; more than 40 villages are in surrounding areas,
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