KASUR DISTRICT: GENERAL INFORMATION: kasur is situated on the north bank of the old bed of Beas River connected through Ferozpur road at a distance of about 53 km south east of Lahore. The total area of district kasur is 3,995 square kilometers Kasur District is one of the districts in the province of Punjab,Pakistan.It came into existence on 1ST July-1976-.Earlier it was part of Lahore District. Kasur District was created on 01-07-1976 after being detached by Lahore District. District Kasur is divided in three tehsils namely Tehsil Kasur, Tehsil Chunian and Tehsil Pattoki. The District is located along the Indian Border, 55 kilometers south of Lahore and is bounded on the east and southeast by India, on the southwest by District Okara and on the northwest by District Shiekhu Pura. The District has an area of 3,995 square kilometers. District is bounded by the River Ravi in the northwest and River Satluj in the southwest. The natural surface is a smooth plane, having a general slope from northeast to southwest and almost whole under cultivation through canals and tube wells. Prior to devolution, the District had nine ‘urban areas’ three managed by (now defunct) Municipal Committees and six by Town Committees. Kasur, Chunian and Pattoki Towns had Municipal Committees, while Mustafabad, Raja Jang, Kot Radha Kishan and Khuddian (in Tehsil Kasur), Kangan Pur (in Tehsil Chunian) and Phool Nagar (in Tehsil Pattoki) towns had Town Committees. Under devolution Plan, the rural-urban dichotomy was done away with, and the entire tehsils came under the jurisdiction of the newly formed Tehsil Municipal Administrations. There are two Tehsil Headquarter Hospitals in the District, located in Chunian and Pattoki. The THQ Hospitals provide emergency services and serve as a referral hospital for RHC’s and BHU’s. THQ Hospital Chunian is 40-bedded hospital while THQ Pattoki is 60-bedded hospitals, which are supplemented by surgical, medical gynecology and pediatric departments. THQ Pattoki is situated on the main Lahore - Multan Road, and caters for substantial road accident emergences also. There are 12 Rural Health Centers in the District as a whole in which 6 are located in Tehsil Kasur while 3 are located in other two tehsils CLIMATE: The district has extremes of climate in summer and winter seasons both. The hottest months are May, June and July. The maximum and minimum temperatures range between 40 and 27 degree centigrade respectively. The coldest months are December, January and February. During this period the fluctuate between 20 and 6 centigrade. The average annual rainfall in the district is 52 millimeters. POPULATION : According to the 1998, census the total population of the district is 23,76,000/- of this 95.4% are Muslims , 4.4% are Christians while the rest are Ahmadis , Hindus, and schedule castes 22.78% of the lived in urban areas, The 1998 census records the district population at 2.4 million with an annual growth rate of 2.63%, using this growth rate, the estimated population of the district in year 2006 approximately comes to 3,071,000. Major tribes and races in kasur district Mayo are 32%, Arian 30%, Jat 10%, others are 28% (Dogar, Ansari , Sheikh and Pathan). By; Nadeem Ahmed Khan 1 Dy. Manager Marketing Cherat Cement Company The overall density of District Kasur, based on population of 1998 Census is 594 persons per sq. km, while the gross densities of Tehsils Kasur, Chunian and Pattoki are 612, 482 and 711 respectively. Tehsil Pattoki has thus the highest population density while Chunian has the lowest. In terms of absolute numbers, Kasur is the largest Tehsil, in terms of population as well as area (each about 50% of the district-total) EDUCATION: Kasur is ranked among the nine districts with lowest literacy rate in Punjab. It is ranked 25 out of 34 districts in the province in terms of literacy rate. The table below compares literacy rates in District Kasur with those in Punjab: LITRACY RATES PUNJAB PROVINCE DISTRICT KASUR Females 35.1% 36.2% Males 64.9% 47.6% Overall 46.6% 23.4% CEMENT SPECIFICATION: Kasur has a potential about 17 thousands tons per month. The leading market holding brand is D G Cement at about 80% while all others enjoying 20% of the market. By; Nadeem Ahmed Khan 2 Dy. Manager Marketing Cherat Cement Company The district administratively sub divided into 3 tehsils and 113, union council. Name of the Area (sq Population Union Population as Area as % Population Tehsil Km) Council % of District Density of District Total per Sq.Km Total Chunnia 1212 548565 27 48.70 47.30 612 Kasur 1891 1157072 55 30.34 30.34 482 Pattoki 892 634236 31 22.33 22.33 711 TOTAL 3995 2375875 113 100.00 100.00 595 Per Capita Consumption Total population 3,071,000 Approx. Consumption of District 17,512.50 Per Capita usage 5.70 kgs By; Nadeem Ahmed Khan 3 Dy. Manager Marketing Cherat Cement Company MARKET SIZE & DETAIL OF MAIN PARTIES (BRAND WISE) 1. District: Kasur, Updated On: March-2009 2. Total Size of the District: 16,690 tons, Cherat’s Share: 1400tons, 8.38% 3. Available Brands & their Share in the District (By customer choice ) Brands Approx. Sales (tons) %age Share D.G CEMENT 10,020 60.03 MAPLE LEAF 1,580 9.46 BESTWAY 40 0.23 CHERAT 1,400 8.38 ASKARI 20 0.11 PIONEER 230 1.37 PAKCEM 1,510 9.04 LUCKY 940 5.63 G.WAL / PIADAR 630 3.77 DANDOT 130 0.77 FLYING 160 0.95 DEWAN 30 0.17 TOTAL 16,690 4. Main Areas of Consumption Segment %age Share Housing 80% Commercial 5% Industry 5% Pre stress 5% Roads & Bridges 3% Water Reservoirs & Barrages Nil Canal Lining 2% 5. Sacks Used: Paper Polypropylene Aprx. %age Share 100% 0% By; Nadeem Ahmed Khan 4 Dy. Manager Marketing Cherat Cement Company DEWAN 0% FLYING 1% DANDOT 1% G.WAL / PIADAR 4% LUCKY 6% PAKCEM 9% PIONEER 1% ASKARI 0% CHERAT 8% BESTWAY D.G CEMENT 0% 61% MAPLE LEAF 9% By; Nadeem Ahmed Khan 5 Dy. Manager Marketing Cherat Cement Company MARKET SIZE & DETAIL OF MAIN PARTIES (BRAND WISE) Updated On: March-2009 (1). Area: Kasur City. (1) District: Kasur. (11) Total size of the Area: 7,600 tons, (11) Cherats Share 00 tons, 00 % (111). Total District Size: 16,690 (111) Cherat s Cherat,s : 1400 tons / 8.39 % Available Brands and their Share in the Area (by customer choice) Approx. Sales Brands %age Share (tons) D.G Cement 5700 75 Maple Leaf 1500 19.73 Pak Cem 300 3.94 Cherat Nil Nil Bestway 40 0.52 Dewan 30 0.39 Dandot 30 0.39 7600 Approx. Sales in % (Kasur City) Sales %age Share 75 80 70 60 50 40 30 19.73 20 10 3.94 0 0.52 0.39 0.39 0 D.G M. Leaf Pak CemCheratBestw ayDew an Dandot By; Nadeem Ahmed Khan 6 Dy. Manager Marketing Cherat Cement Company 5. Retailers / Wholesalers / Distributors / Transporters working in the Area (All Brands): 11 Category(ies) Addresses Sr. Brand(s) / Total (if Trasporter ) Direct Godown Name (Office & Res:) # Potential Potential (give fleet Dealership Capacity (Ph.no. Mob. E-Mail) detail) Dealer/Retailer a. Mr.Javaid Katachery Road Kasur 1200 Ton 1200-Ton D.G 300 and W/seller 0321-6573600 Mr Khadim Munir Katchery Road Kasur Dealer/Retailer b. M/s Papu BMS 0300-6590717 1300-Ton 1300-Ton D.G 500 and W/seller 100 c. Mr.Khushi Mohammad Katchery Road Kasur 300-Ton 300-Ton Dealer/Retailer Pak Cem M/s Mehr Brother 049-760972 Dealer/Retailer d. Mr. Aqeel Yousaf Out side Mori Gate 1500 Ton 1500 Ton D.G 200 and W/seller M/s Aqeel BMS 049-2762518 /0300-6591685 By; Nadeem Ahmed Khan Dy. Manager Marketing Cherat Cement Company 7 e. Mr. Mehr Haji Javaid Chowk Kot Ghulam Mohammad Khan 500 Ton 500 Ton Dealer/Retailer D.G 100 M/s Mehr Fayyaz Nawab 049-2761488 /0300-6590785 D.G f. Haji Asghar Ali Near Darbar Baba Kamal Chisti Kasur 600 Ton 600 Ton Dealer/Retailer 100 Dealer M/s Haji BMS 0300-6583766 D.G g. Mr. Mehr Ghulam Mustafa Pull Dolay wala Depalpur Road Kasur. 600 Ton 600 Ton Dealer/Retailer 100 Dealer M/s Mehr Mohammad Din 049-2720389-0321-6595118 Small retailers who are doing Allied Miscellaneous ( 50 to 200 50 to 200 All h. Building Material business Get Petty Retailer bags small retailers Bags Brands Cement from above Dealers By; Nadeem Ahmed Khan Dy. Manager Marketing Cherat Cement Company 8 6. Direct Company Dealers Brands No. of Dealers D.G Cement 06 Pakcem 01 By; Nadeem Ahmed Khan Dy. Manager Marketing Cherat Cement Company 9 7. Retailers (Not dealers to any brand): Sr. Address & Brand(s) / Total Godown Name # Ph. Nos. Sale Potential Capacity M/s Ittefaque Cement Dealer a. Mr. Mohammad Bashir Chowk Koranwala Lahore Road Maple Leaf 1500 1500 150 049-2762414 /03421 6599491 ( Zamco Lahore ) M/s Tariq Cement Store Dewan 30 T b. Mr. Isfaque Chowk Koranwala Lahore Road Dandot30 T 60 -Ton 60 T 0300-6593148 ( Lahore Marketing) M/s Irshad BMS D.G Cemet 100 T c. Mr Salamat Ali Committee Chowk Kasur Bestway 30 T 160 - Ton 150-Ton 049-2762332-0300-6573142 Maple Leaf 30 T M/s Fayyaz BMS d. Mr Taj Din Committee Chowk Kasur D.G Cement 30 T 30 Ton 50 T M/s Malik Cement By; Nadeem Ahmed Khan Dy. Manager Marketing Cherat Cement Company 10 e.