FOX STAR STUDIOS Copyright Foxstarstudios © 2016 All Rights Reserved MOVIE SYNOPSIS

Presented By

MOVIE M.S DHONI – THE UNTOLD STORY FOX STAR STUDIOS, INSPIRED BANNER ENTERTAINMENT, FRIDAY FILMWORK DIRECTOR NEERAJ PANDEY MUSIC AMAAL MALLIK SUSHANT SINGH RAJPUT, JOHN STAR CAST ABRHAM, GAUTAM GULATI, FAWAD KHAN, KIARA ADVANI RELEASE DATE 2nd Sep’16

DISTRIBUTED BY FOX STAR STUDIOS

A biopic based on the life of Indian cricketer and the current ODI and T20 captain of the Indian national cricket team, MAHENDRA SINGH DHONI.

 LG PEOPLE’S CHOICE AWARD (2013)  AWARDED AN HONORARY DOCTORATE DEGREE (2011)  TERRITORIAL ARMY CONFERRED THE HONORARY RANK OF LIEUTENANT COLONEL TO DHONI (2011)  CHENNAI SUPER KINGS WON IPL (2010)  CASTROL ODI CRICKETER (2010)  PRESTIGIOUS PADMA SHRI AWARD (2009)  CAPTAIN OF WISDEN'S FIRST-EVER DREAM TEST XI TEAM (2009)  ICC ODI PLAYER AWARD (2008 AND 2009)  RAJIV GANDHI KHELRATNA AWARD (2007-08)  "MAN OF THE MATCH" AGAINST PAKISTAN AT GADAFFI STADIUM (2006)  PEPSI & MTV YOUTH ICON (2006)  NDTV YOUTH ICON (2006)

MSD BRAND ATTRIBUTES  The Indian growth story is targeted at the masses, not the top of the pyramid. Dhoni is one among them who has come out  Malleable Personality and has achieved so much.  Son of the soil  The most impressive aspect of Dhoni's brand personality is the  Humble respect and humility which he displays, not merely to the cricketing fraternity, but towards everyone he meets and  Honest interacts with. This reflects his strong middle-class values, his  Leader – Straight Thinking, Passionate origins in a part of the country which has been the crucible of  Adaptive Indian culture and civilisation, and the simple person that he is.  Winning Attitude It enhances the esteem and love which Indians have for him.  Go Getter  Dhoni symbolises vibrant youthfulness, which is aspirational  Hard Working across age-groups in our country. A large part of India is young,  Respectful towards others and the rest of India wishes to look and feel young. Therefore, his youthful appeal cuts across India's demography.  Physically & Mentally Fit  The core of brand Dhoni is a “cool determination to win,  Mr. Dependable overcoming all odds”. Millions of fans have seen him lead the  Enduring Knocks Indian team into the most challenging circumstances, and  Inspiring Leadership emerge victorious time after time. Most importantly, he has  Cool Demeanor done so with a remarkably unflappable temperament.  Courageous Decisions Copyright FoxStarStudios © 2016 All Rights Reserved CURRENT BRAND ENDORSEMENTS

SUGGESTED CATEGORIES MATCHING CATEGORY ATTRIBUTES WITH MSD

Alcohol Fun, Friendly, Leader, Social, Authentic, Distinctive Airline Reliable, Responsible, Dependable, Efficient Automobile – Cars Stylish, Efficient, Powerful, Safety Banks Competent, Masculine, Serious, Dependable Cement Sturdy, Long Lasting, Enduring Fitness Equipment's Youthful, Strong, Rebellious, Adventurous Hotels Elegant, Classy, Luxurious Insurance Responsible, Caring, Connected, Maturity Laptop Playful, Professional, Friendly, Inspiring E-Commerce / Mobile Apps Trendy, New Age, Youthful Paints Reliable, Trustworthy, Protection Real Estate Classy, Luxurious Sunglasses Cool, Elegant, Youthful

Copyright FoxStarStudios © 2016 All Rights Reserved EXAMPLES OF BRAND TIE-UPS The brand ethos mentioned for the below mentioned brands are in complete sync with those of MS DHONI and they complement each other perfectly.

BANKING PARTNER AUTOMOBILE PARTNER CONSTRUCTION PARTNER FITNESS PARTNER

BRAND PILLARS

Quality Competent Enduring Enduring Growth Innovative Durable Tough Trustworthy Powerful Strong Strong Responsible Stylish Long Lasting Fit Innovative Youthful Innovative Upscale Transparent Refined Leader New Age

INDIA BOLE YES IGNITE STYLE BUILD A BEAUTIFUL THE ULTIMATE FITNESS TOMORROW CHALLENGE- YOU COME FIRST  Invite entries from  Get your next road trip  Tie-Up with MSD  Capture Sushant Singh participants on fb page sponsored by Nissan. Charitable foundation and Rajput’s fitness routine facebook.com/yesbank support students from and get his bytes on to make an anthem on  #IGNITESTYLE - Share what cities with limited how fitness is the theme “India Bole ignites your style with us at exposure to sports important. Yes”. India chooses facebook.com/NissanIndia facilities to make it to the  Do a digital and an Dhoni, the same way big stage. Build a beautiful outdoor campaign India chooses Yes Bank.  Share your road trip tomorrow by lending a where the actor urges They are both adventures and tag your helping hand to these kids. people to give their dependable. friends health the topmost  Promote this as a CSR priority.  Top entry to be played  Top lucky winners stand a initiative in association at the end credits of the chance to get their next with the movie.  Run an online contest movie. road trip sponsored. on  Amplify via social media facebook.com/Gold’s  A music video featuring facebook.com/UltratechC Gym wherein participants get to take Sushant & Dhoni could ement a Fitness Quiz and post be made on the their fitness routines. anthem.  Lucky winners get gym Note: Sushant Singh Rajput who is essaying the character of MS Dhoni will be available for co-branded vouchers. campaigns for the brands. WHAT’S IN IT FOR THE BRAND

HIGH PROFILE STAR SUSHANT SINGH RAJPUT HIGHEST CALIBER CELEBRITY BIOPIC ON A LIVING LEGEND ENDORSEMENT M S DHONI

HINDI SPEAKING MASSES GREAT TARGET AUDIENCE FIT AFFLUENT, EDUCATED, UPPER MIDDLE CLASS, MIDDLE & LOWER MIDDLE CLASS

TRADITIONAL MEDIA Co-Branded TVC

Co-Branded Co-Branded Social Media Print CO- BRANDED OPTIONS

SOCIAL MEDIA

Co-Branded Co-Branded Radio Outdoor

CO-BRANDED TVC A co-branded TVC can be created by taking the scenes and other apt footages from the film. The ratio in the TVC would CO-BRANDED SOCIAL MEDIA be 70:30 wherein, 70% will be the film footage and 30% of the brand.  Connect and Engage with the users and fans.

CO-BRANDED PRINT AD  Capitalize this platform to create a buzz about Using the high resolution still images from the film provided the film and your brand that is associated by the producer, a Co-branded Print Ad can be created and with the film. published it in the leading newspapers and magazines as per the Brand TG.  Interact with the Target audience of the film.

CO-BRANDED OUTDOOR  Run contests about the film when the first Using the high resolution still images from the film provided look, trailer is released. by the producer, a Co-branded Outdoor can be created and mounted in the targeted cities.  Run a digital campaign during the promotions which will give your brand enough amount of CO-BRANDED RADIO lime light. A Radio spot can be created in order to reach out to the TG to begin conversation with the audience.

Copyright FoxStarStudios © 2016 All Rights Reserved MARKETING THOUGHT STARTERS TRAILER LAUNCH 360 Integrated Marketing Campaign • Set-up Billboards at major locations depicting Dhoni and Sushant Singh Rajput urging people to log on to the website www.dhoniworld.com and participate in the contest to get a chance to be a part of their respective teams. Silhouettes of Dhoni and his team & Sushant and his team to create intrigue as to what is coming up.

• Replicate the communication online through the FB and Instagram Page & Twitter account. #MSDvsSSR

V S

MSD SSR Copyright FoxStarStudios © 2016 All Rights Reserved MS Dhoni’s official website, www.dhoniworld.com has a contest running “ARE YOU THE CRAZIEST FAN OF DHONI”. Take this contest offline, tweak it and amplify the reach among the masses via on-ground activation.

REACH / AWARENESS : Create a MSD trivia quiz on the official website www.dhoniworld.com and drive traffic through social media channels. #MSDvsSSR - Amplify reach by facebook.com/foxstarhindi, twitter.com/foxstarhindi, facebook.com/MSDhoni & twitter.com/msdhoni.

• Invite users to answer a set of questions pertaining to Dhoni’s life in particular and cricket in general. • Make it interactive, wherein we see a question with a set of answers on one side of the screen and an animated Dhoni on the other side ready to strike with his bat. • Each correct answer by the user puts Dhoni into action and lets him score a boundary (4 or 6). For every wrong answer, Dhoni misses the ball. For every 3 wrong answers, Dhoni gets out and the score resets.

This format will create interest among the users. At the end of the quiz, the user needs to answer briefly “WHAT SIMILARITIES DO THEY SHARE WITH DHONI”

Entries will be evaluated on the basis of the runs scored by the user and their response to the question.

• They will be invited to Mumbai to participate in a 2 day cricket workshop conducted by MS Dhoni & Sushant Singh Rajput. • This will be a fun filled interactive workshop wherein both the stars will share their tips and tricks and experiences. They will also give a basic training to the participants in cricketing skills. • At the end of the workshop, the participants will be divided into two teams – One under Captain MS Dhoni, the other under Captain Sushant Singh Rajput.

• The 2 teams will play against each other in a 10 over format. • Media and eminent personalities from the industry would be invited. This will be a ticketing event and general public can also come and witness the clash. • The winning team gets premier tickets for the movie MS Dhoni and other goodies along with a certificate of being trained by MS Dhoni himself. • After the felicitation is done, launch the movie trailer on a giant screen in the stadium. • The entire event to be telecasted live on Youtube channel youtube.com/FoxStarHindi

Copyright FoxStarStudios © 2016 All Rights Reserved MARKETING THOUGHT STARTERS – Contd… HYGIENE PROMOTIONS 6 CITY TOUR – Delhi, Ranchi, Chandigarh, Ahmedabad, Bengaluru, Kolkata wherein the cast and crew of the film including Sushant Singh Rajput will play against the local team from these cities in a 10 over match, kick starting the promotional tour with Ranchi, Dhoni’s home town. Media will be invited to cover the event.

COLLEGE VISITS – We could have Sushant Singh Rajput attend college events and speak about leadership skills and team building.

MERCHANDISING – Tie-up with McDonalds and come out with special Dhoni figures in different striking poses as a part of the Happy Meal Box.

MALLS – Put up life size cut outs of MS Dhoni in his various cricket poses across major malls in metro cities.

DUBSMASH – Re-create the famous shots of Dhoni such as the Helicopter Shot and upload videos on Dubsmash. Top entries to win goodies and movie vouchers.

COMIC STRIP – Create a comic strip on Dhoni’s life and launch online. This will cover the various facets of the cricketer’s life.