WORKING PAPER NO . 360 Advertising Arbitrage Sergei Kovbasyuk and Marco Pagano April 2014 This version July 2020 University of Naples Federico II University of Salerno Bocconi University, Milan CSEF - Centre for Studies in Economics and Finance DEPARTMENT OF ECONOMICS – UNIVERSITY OF NAPLES 80126 NAPLES - ITALY Tel. and fax +39 081 675372 – e-mail:
[email protected] WORKING PAPER NO. 360 Advertising Arbitrage Sergei Kovbasyuk* and Marco Pagano ** Abstract Arbitrageurs with a short investment horizon gain from accelerating price discovery by advertising their private information. However, advertising many assets may overload investors' attention, reducing the number of informed traders per asset and slowing price discovery. So arbitrageurs optimally concentrate advertising on just a few assets, which they overweight in their portfolios. Unlike classic insiders, advertisers prefer assets with the least noise trading. If several arbitrageurs share information about the same assets, inefficient equilibria can arise, where investors' attention is overloaded and substantial mispricing persists. When they do not share, the overloading of investors' attention is maximal. Keywords : limits to arbitrage, advertising, price discovery, limited attention. JEL classification : G11, G14, G2, D84. Acknowledgements . We are grateful to Marco Bassetto, Bruno Biais, Elena Carletti, Eduardo Davila, Thierry Foucault, Mikhail Golosov, Antonio Guarino, Denis Gromb, Hugo Hopenhayn, Tullio Jappelli, Marcin Kacperczyk, Ralph Koijen, Peter Kondor, Guy Laroque, Alan