Mitchum's Hardest Working Person in America Chad Pregracke Featured in Albert Maysles Documentary
October 18, 2010 Illinois river crusader among those showcased in MORE THAN A PAYCHECK: America's Hardest Workers airing tonight on Sundance Channel
NEW YORK, Oct 18, 2010 (BUSINESS WIRE) --
Two months ago, Chad Pregracke became Mitchum's "Hardest Working Person In America," a title that was earned by winning a four-month long contest designed to find, highlight and reward the hardest working man or woman in the country. America voted Pregracke, the founder of Living Lands & Waters - a not-for-profit organization dedicated to cleaning up and preserving the nation's rivers - Mitchum's "Hardest Working Person in America." Pregracke is now among five individuals featured in a short film by acclaimed documentary director Albert Maysles, MORE THAN A PAYCHECK: America's Hardest Workers, airing tonight on the Sundance Channel.
The 22-minute documentary will showcase Pregracke's work at his not-for-profit organization, Living Lands & Waters. Since starting Living Lands & Waters in 1998, Pregracke, his crew, and more than 60,000 volunteers have collected over six million pounds of debris from our nation's greatest rivers.
"Capturing Chad's work on the river, doing the job he loves and we admire, is an important and inspiring story to tell," said director Albert Maysles. "Along with the Mitchum brand, I am honored to profile Chad and his team as they tackle the Mississippi, and we hope that we offered an engaging look at this conservation crusader, hero that he is."
MORE THAN A PAYCHECK: America's Hardest Workers will give a unique, behind-the-scenes look into the lives of five engaging, hard working individuals - a cattle rancher in South Dakota, a coach in South Carolina, an entrepreneur in California, a baker in Brooklyn, and Pregracke.
Mitchum's "Hardest Working" campaign was Mitchum's first new brand campaign in five years and was created by director and producer Brett Ratner, founder of the creative content company Brett Ratner Brands (BRB). Mitchum's HWPIA campaign launched in May 2010 and received more than 150 video submissions from hard working men and women from across the country.
In August, when announcing that America awarded Pregracke his title of "Hardest Working Person In America" Alan Ennis, CEO of Revlon, which owns the Mitchum brand said, "Chad Pregracke epitomizes the drive and dedication embodied in Mitchum's hardest working person in America contest. Chad's work in preserving the Mississippi, Illinois and other rivers for the enjoyment of all truly justified America's decision to vote him the winner."
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Revlon is a global color cosmetics, hair color, beauty tools, fragrances, skincare, anti-perspirant / deodorants and beauty care products company whose vision is Glamour, Excitement and Innovation through High-quality Products at Affordable Prices. Revlon(R) is one of the strongest consumer brand franchises in the world. Revlon's global brand portfolio includes Revlon(R) color cosmetics, Almay(R) color cosmetics, Revlon Colorsilk(R) hair color, Revlon(R) beauty tools, Charlie(R) fragrances, Mitchum(R) anti-perspirant / deodorants, and Ultima II(R) and Gatineau(R) skincare. Websites featuring current product and promotional information can be reached at www.revlon.com, www.almay.com, and www.mitchum.com.
About Brett Ratner Brands
Brett Ratner Brands is a creative consulting company that provides brands with new ways to market their products and services in entertaining ways. Based in Los Angeles, it is the brainchild of acclaimed director and producer Brett Ratner and CAA Marketing, a division of Creative Artists Agency.
SOURCE: Revlon
Revlon Amanda Ashe, 212-527-4657