2016 Fresh Summit Sensory Experience Contest

2016 Fresh Summit Sensory Experience Contest 1 Table of Contents Sensory Experience Contest .....................................................................................................2 Judges .....................................................................................................................................3 Recipes ..................................................................................................................................11 Andy Boy ....................................................................................................................11-12 Broccoli Rabe and Black Bean Quesadillas with Broccoli Rabe Guacamole Avocados From Mexico ....................................................................................................13 Better For You Brownie Black Gold Farms .............................................................................................................14 Smoky Chipotle Potato Lettuce Cups Domex Superfresh Growers .........................................................................................15-16 Open-Faced Autumn Glory® Apple Sliders Green Giant Fresh ............................................................................................................17 Cauliflower Crumbles® “Fried Rice” Egg Rolls Love Beets USA LLC ..........................................................................................................18 Tilapia Tacos with BBQ Beet Carrot Slaw Mucci Farms ....................................................................................................................19 Strawberry Brie Grilled Cheese with Smuccies Strawberry Tomato Jam Oppy ................................................................................................................................20 Jazz Apple Smoothie Bowl Savor Fresh Farms ............................................................................................................11 Spicy Sugar Kiss Melon Salsa Zespri Kiwifruit ................................................................................................................22 Toasted Coconut SunGold Kiwifruit Cups 1 Fresh Summit Sensory Experience Contest Exhibitors were challenged to create a recipe with produce featured as the star; a recipe that is kid-friendly, innovative, appealing in aroma, appearance and taste. Over 45 recipes were submitted and the top 10 will be tasted today by more than 30 judges, both adults and children! Many thanks to all exhibitors who submitted recipes. All recipes can be found on the Fresh Summit website at freshsummit.com/sensory. Many thanks also to all our judges – adults and children! 2 JUDGES Coborn’s Cash Wise Jerry Koehler Specialist for Produce and Floral Bismarck, North Dakota USA Jerry has spent 46 years in the grocery industry, the past 2 years with Cash Wise. His first 15 years were with Farmer Jacks managing the produce and frozen food departments. Jerry moved up to a Produce Supervisor position and then moved on to Food Lion where he was responsible for perishable operations. He spent 11 years in Bermuda at Marketplace in charge of store operation. Jerry has also spent time at Sav-A-Lot and Jackson Whole Grocer. Coosemans LA Shipping Jill Overdorf Corporate Executive Chef Vernon, California USA An executive chef for more than two decades, Jill works as Corporate Executive Chef and Director of Business and Culinary Development for Coosemans LA Shipping, an international specialty produce company. After attending UMASS-Amherst and the Culinary Institute of America, she launched her culinary career in New York City. She has worked as the Executive Sous Chef at the Telluride Film Festival, Executive Banquet Chef at The Getty Museum, Brent- wood, CA; Executive Chef at DreamWorks Studios, Burbank, CA; Executive Chef at McMurdo Station in Antarctica and Executive Sous Chef at the Ross School, Easthampton, New York. In addition to her position with Coosemans LA Shipping, Jill is an industry consultant who helped to pilot one of the nation’s first Farm-to-WIC programs, connecting urban moth- ers and children with regional and seasonal small farm produce. She is one of the principle authors of the innovative Good Food Purchasing Guidelines for Foodservice Institutions, a cornerstone of the National Center for Good Food Purchasing. Jill serves on the Boards of: Produce Marketing Association; Center for Growing Talent by PMA; the Los Angeles Food Policy Council and HoPe Veterinary Clinic. 3 Defense Commissary Agency Bridget Bennett Supervisory Category Manager (Produce) Fort Lee, Virginia USA Bridget has more than 26 years of experience working for the Defense Commissary Agency (DeCA), where she currently works as the Supervisory Category Manager (Produce), head- quartered at Fort Lee, Va. She is responsible for the oversight of DeCA’s produce program. Bridget is responsible for ensuring the goals and objectives of the agency’s strategic plan are attained in addition to providing technical guidance of produce operations, merchandising, and marketing strategies. Because of her expertise and marketing skills she effec- tively interacts and communicates, both with DeCA personnel and the industry. She is the technical advisor to DeCA’s senior leadership on all matters pertaining to produce. Disney Consumer Products and Interactive Media Fabiana Gil Director, Licensing, Disney-Branded Consumables Glendale, California USA Fabiana grew up in Argentina and spent the first portion of her career in Latin America. She started her career in Ogilvy & Mather, soon moving to different marketing and brand management roles at multinational CPG companies. She then expanded her area of expertise by going into other industries such as retail/e-commerce and entertainment, while lecturing as a professor in advertising at Universidad del Salvador. She was a founding partner of Brann Argentina, a CRM and promotions agency, until their top client LVMH recruited her as the marketing lead for the Moet & Chandon’s champagnes and sparkling wines portfolio. Fabiana has spent the last ten years managing the Licensing P&L for the food, health & beauty business at the Walt Disney Company in the US. She earned her MBA from UCEMA and her undergraduate degree from Universidad del Salvador in Buenos Aires. She enjoys food, wine and cooking, and traveling with her family. 4 Grocery Outlet Inc. Kip Martin Director of Produce & Floral Merchandising and Training Emeryville, California USA Kip started his produce career at his family grocery store at the age of 14 and this is where his passion for produce began. In 1989, he began with Bel Air Markets and in 2000 became a Produce & Floral Supervisor for Raley’s Supermarkets in Sacramento. After 26 years, he decided to join the Grocery Outlet team as the Director of Produce & Floral Merchandising and Training in November 2015. Grocery Outlet is a third-generation family run business recognized at the nation’s largest grocery extreme-value retailer with over 250 independently operated stores in California, Idaho, Nevada, Oregon, Pennsylvania, and Washington. Grocery Outlet Inc. Scot Olson Vice President of Produce & Floral Emeryville, California USA Scot started his produce career at Albertsons Northern CA where he spent over 15 years working as Produce Manager, Quality Assurance Inspector and Produce Buyer. Since joining Grocery Outlet Inc. in 2002, Scot has been instrumental in creating and developing the Produce, Floral and Meat programs. Grocery Outlet is a third-generation family run business, recognized as the nation’s largest grocery extreme-value retailer with over 250 Independent- ly operated stores in California, Idaho, Nevada, Oregon, Pennsylvania, and Washington. Kitchen PLAY Casey Benedict President and CEO Malvern, Pennsylvania, USA Casey is a produce marketing innovator who speaks the language of social media and digital influence so that you don’t have to. She makes it easy for you to boost your brand’s visibility and increase consumer loyalty, with less work and zero frustration on your end. As head honcho at Kitchen PLAY, Casey collaborates with large and local brands alike to bring tremendous ROI to their consumer outreach efforts. 5 Mollie Stone’s Market Thomas E. Wheeler Director of Produce Operations Mill Valley, California USA Tom grew up on the east coast in the great state of Delaware, transplanting himself to San Francisco in 1977. The first few years on the west coast were spent in the restaurant business, a continuation from the east, but what a difference. Since joining the retail industry in 1980, Tom has spent 35 years in the produce department, working all aspects of the department, from set-up to department manager. He has spent 24 of those with Mollie Stone’s Markets, a locally owned and operated chain in the San Francisco Bay Area where he has been the Director of Produce Operations for the past 16 years. Tom is currently serving on the PMA Board of Directors. PRO*ACT, LLC Mary Wright-Rana Director of Marketing Monterey, California USA Mary works in a great industry, produce, where business associates turn into friends, and then we all become one family. She has the best career and works as Director of Marketing for PRO*ACT, America’s leading distributor of fresh produce to the foodservice and retail industries. Mary received degrees in computer science and finance and has extensive education and training in marketing, corporate communication and public relations. She is the author of two books on motorsports and

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