History of Macgregor
THE HISTORY OF MACGREGOR 1829 to 1979 by Robert D. Rickey May 15, 1979 .. ' c-1979 l ,.. ," V • .F! ..,, " THE HISTORY OF MACGREnOR INDEX .,. Chapter I --MacGregor's Origin and Early History (1829-1896) ••••Pages 1-2 : ~ ' ,-.' " " . .: , Chapter II--MacGregor's Entry Into Golf (189?-1919) ••••••••••••Pages 3-5 ';' .- . .' Chapter III-MacGregor in the Roaring T~enties •••••••••••••••••••Pages 6-9 '... .;. " Chapter IV--The Depression Years and MacGregor's Sale to Goldsmith.Pagesl0-17 Chapter V---World War II•••••••• '.' •••• '••••••••••••••••0 ••••••••••Pages 18-21 ' ExPlosion(1945~1958) ., Chapter VI--MacGregor"s Post-War •••••••••••pages 22-30 Chapter VII-The Brunswick Years (1958~1976) •••••••••••••••••••••pages 31-38 Chapter VIII-MacGregor the Innovators ...' " Famous Products and Features••••••• ~ •••••••••••••••Pages 39-51 Chapter IX--Marketing Philosophy, or "Selling the Sizzle"•••••••Pages 52-68 : .. :" Chapt.er X--About the Author.••••••.••••••.•...•••..•••••••••••..Page 69. Chapter XI-References t •••••••••••••••••• t •••••••••••• e ••••••••••Page 70 ,".' .' v : ;. " . .; . " :. ~ ' . MACGREGOR'S ORIGIN AND EARLY· HIS'rORY -- 1829-1896 Archibald and Ziba Crawford had a dream "like so many other young men who had immigrated from their native England in the early 1800·s. Their dr,eam was to go west to the Northwest Territory where opportunity seemed limitless. Leaving upper Ne~ ~ork State, where they had initially, but temporarily settled" they headed west, first by wagon and then by boat, eventually reaching the Ohio River where they continued their trek west. Theystopped to visit friends who had settl~d in Pittsburgh, Marietta and . Portsmouth, but each time decided to head further west where settlers sent back reports of greater opportunity. They stopped briefly also at Cincinnati and there le~rned about an even newer settlement 50 miles north, which was called Dayton, named after a general, Jonathan Dayton, who had led some of the original settlers into that area and then stayed to successfully fight off the Indians.
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