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BBC News School Report 2007 BBC News School Report 2007 www.bbc.co.uk/schoolreport CONTENTS Executive summary …………………………………………………………….….3 Purposes and Methodology ………………………………………………….…..11 Feedback …………………………………………………………………………...19 Longer term thinking ………………………………………………………………31 Appendix 1 – What pupils said they had learned….........................................36 Appendix 2 – What teachers said they had learned …................................. ..38 . Appendix 3 – Teachers view of long term impact …………………………… ...39 Appendix 4 – Issues that matter to 12 and 13 year olds………………………..40 Appendix 5 – Questions for the Prime Minister ………………………………….42 Appendix 6 – Full list of schools …………………………………………………...43 Appendix 7 – Summary of the day from the website ……………………………48 Page 2 1. EXECUTIVE SUMMARY ‘Like everyone else at the BBC, I’m very proud of School Report. More than 100 schools have taken part in this first year. Next year I’m sure there’ll be many many more.’ Mark Thompson, BBC Director General 1.0 What is BBC News School Report? BBC News School Report is a news project for 12 & 13 year olds in the UK. The aim was to engage Year 8 school children with the news, by giving them the opportunity to make their own news reports. In return, the BBC sought to connect with young audiences and learn about the issues that matter to them. The project was designed to be as inclusive as possible - pan-UK and encouraging all ability students from different types of schools to take part. The School Report website contained lesson plans which are mapped to the curricula for English, Citizenship and IT at Key Stage 3. While the project was tri-media, online was a key medium. The decision was taken to publish most content on the web, to make it accessible and suitable for the age group. It also meant there would be a sustainable legacy beyond the pilot year of the project. The webcast on School Report Newsday on 22nd March was highly innovative and was the first time the BBC has run what was in effect a whole channel online. It also guaranteed that there would be coverage Page 3 throughout the day, whether or not other output chose to switch to other breaking news stories. BBC newsroom journalists were assigned to many but not all participating schools, as mentors. Over 6-9 months pupils and teachers learnt how to make online, radio, television, mobile phone and podcast news reports. Practise days prepared pupils for the BBC School Report Live News Day on March 22nd 2007, with coverage on TV, Radio and Online throughout the day. 1.1 Aims & Objectives • To teach 12 -13 year olds how to make news reports • To engage 12–13 year olds in the news • To maximise the educational potential of the BBC • To connect with young audiences • To gain insights into young audiences and what they care about • To give audiences a taste of issues that matter to this age group • To leave a legacy of skills e.g. writing, critical thinking, use of IT 1.2 Methodology Funding was agreed with News and a project team of broadcasters and journalists with an education background, was formed from within the BBC. BBC journalism mentors were allocated to as many schools as possible. News presenter, Huw Edwards fronted BBC News School Report’s lesson plans for the website. The site also contains practical tips and examples. A live News Day event was set for March 22nd 2007, with coverage agreed on TV (News 24, One O Clock News, Six O Clock News, Newsround), Radio (Radio Five Live, Radio Four, Local Radio) and Online throughout the day, including a live webcast on the School Report website. Page 4 A very diverse range of schools from all around the UK, including Scotland, Wales and Northern Ireland were involved. Urban, suburban and rural schools signed up, including a school in the Outer Hebrides and a school for deaf children in Bristol. The project worked closely with a number of CLC’s (City Learning Academies), the Specialist Schools & Academies Trust and other schools around the UK. (See Appendix 6 for full list of schools). A lot of work was done to make sure that the necessary child protection measures and parental consent forms were put in place across the project. 1.3 Results and deeper themes ‘There is a lot of excitement about School Report at Shawlands School in Scotland. It’s interesting to hear to hear about students who believed there weren’t any news stories in their area. Then they realised there was an asylum story about someone their age, right under their nose. Now they’re starting a petition…’ Mark Thompson, BBC Director General The feedback from students, teachers and mentors has been extremely positive, with most of those canvassed saying how pleased they were to take part in the project. Education experts and policy makers say how impressed and inspired they are, by the ambitious and dynamic remit of BBC News School Report. 125 schools signed up to BBC News School Report in 2006/7, of which 120 took part on the News Day on March 22nd. This was well above an initial target of 60 schools. Schools are already signing up to participate in year 2, 2007/8. There were almost 80,000 hits on the School Report website in the UK on March 22nd, with a monthly total of 132,000 hits (up from 23,000 in February). There is much evidence of the learning brought about by BBC News School Report. Pupils and teachers said the students can now research, write, film, Page 5 present and edit their own news reports. Year 8 students also told School Report how they had learned the principles of BBC journalism, e.g. accuracy, impartiality, balance, multiple and trustworthy sourcing. Many embraced the opportunity to master new technology, making their own podcasts for the first time. Pupils also responded to learning about the newsroom environment, communicating to different audiences and about the media’s place in democratic society. This created engagement in current affairs – where there wasn’t any previously. The project also created aspiration in Year 8s, in terms of future employment opportunities and connection with adult professionals from outside school. Teachers reported their own growth in confidence and competence around incorporating new technology in their lessons. They also said they felt more equipped to teach media and journalism in their school. Both pupils and teachers stressed the importance of BBC journalists going into schools as mentors, in achieving these results In addition to newsgathering skills, there has been much other learning – some of it unanticipated. Teachers said BBC News School Report is a highly effective vehicle to make standard lessons more motivating, with better results. Pupils and teachers noticed how teamwork improved, more able children spontaneously began to mentor less able students. Other new skills include better time keeping, an enhanced ability to think critically and ask challenging questions to those in power. Children started talking about the news at home. There was also evidence of some potential sustainable long term impacts, beyond the obvious remit of the project. From interviewing a selection of teachers taking part in the project, the headlines include: reduced bullying in schools, greater job prospects through the enhanced ability of pupils to relate to adults and represent their views articulately. Page 6 Almost unanimously, teachers and pupils have praised BBC News School Report’s project concept and delivery. However negatives mentioned by the teachers included schools having problems downloading high resolution footage from the website and the pressure of extra form-filling for some teachers. Communication between the BBC and schools and teachers was not always easy – teachers are not always geared up to receiving regular emails, and are not available at the end of the phone throughout the day. On March 22nd, there was extensive coverage across BBC1, CBBC, News 24, Radio Five Live, BBC Scotland, BBC Wales, BBC Northern Ireland, every BBC local radio station and 34 ‘Where I Live’ sites as well as a live webcast from 9am- 6pm on the BBC News website. News editors say the project has accessed news stories the BBC would not have found otherwise. They want to explore how to keep connected to young people. Coverage and website hits went far above expectations. 1.4 Conclusion This was a highly innovative 360˚ project, which offered young people the opportunity to express themselves by making their own content, and seeing it published in a BBC context. The use of the website both as a resource for teachers and as a broadcast platform was successful. In general, schools are highly positive about taking part. Teachers described the BBC’s lesson plans as a ‘gift’. They speak of integrating them into other parts of the National Curriculum, and using them with older age groups not just Year 8s. BBC News School Report proved to be flexible and inclusive. Some teachers used the project as an opportunity to offer less able students an outlet where they could gain new skills, confidence and a sense of excitement about learning. In other schools, BBC News School Report was used to stretch talented and gifted Page 7 pupils and give them the chance to become leaders, passing on skills to less able pupils in their school. Nearly every school with an assigned BBC mentor, said it couldn’t have participated in School Report without their help. Pupils particularly liked having an outside adult with real life experience of the BBC, come to their school. From reviewing feedback from pupils, teachers, mentors and news editors taking part in BBC News School Report it is clear this project is an example of both giving out media knowledge and BBC best practise to others, but also, of collecting in responses from this under represented age group.
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