Programme and Proceedings
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2222nndd AAnnnnuuaall CCoonnffeerreennccee ““WWiinnddss ooff CChhaannggee –– CCoommmmuunniiccaattiioonn iinn aa cchhaannggiinngg wwoorrlldd”” PPrrooggrraammmmee 3300 NNoovveemmbbeerr -- 11 DDeecceemmbbeerr 22001100 WWeelllliinnggttoonn,, NNeeww ZZeeaallaanndd wwwwww..nnzzccaa..oorrgg New Zealand Communication Association 2010 Conference Programme and Proceedings Contents Page Welcome 3 General Information 5 Programme Timetable 6 Keynote Speakers: Tobias Danielmeier, Andrew Bristol, & Greg McNeill 8 NZCA Plenary Speaker: Sashi Meanger 9 Presentation and Workshop Abstracts Barnett, Sandra 10 Castles in the Air Barnett, Steve 11 Transforming Communication to Collaborate for Competitive Advantage Bruce, Peter and Shelley, Rita 12 Creating a Stakeholder Engagement Plan Chapman, Rose 13 Adapting to Change Through Flexible Delivery: Using Assessed Online Forums to Develop Skills, Understanding and Competence Clokie, Trish 14 Blowing Bubbles: Developing Speech Delivery Skills Through Drama and Poetry Cruickshank, Prue 15 A Question of Capital: Which Forms of Capital are Critical to Immigrant Entrepreneurs? Ellis, Josephine 16 Peer Feedback on Writing: Help, or Harm, and for Whom? Hartley–Smith,, Jacqui 17 The Paper Chase Johnson Rosser 18 Public Information Advertising on New Zealand Television: mapping the field Lawrence, Julie 19 Craftsmanship and Quality – All Climate Constants Monteiro, Sylvia 20 Communication, Living Curriculum, Community – Navigating the Winds of Change Pillay, Nuddy 21 Teacher’s Work Made Easy: Using Blogs as a Constructivist Learning Tool Pittaway, Gail 22 Lessons from Wind: Fables of wind from ancient to modern times Rajan, Suresh & Robinson, Lisa 23 Viral Communication: Bottling the Bug Thoreau, Mary 24 Trimming Our Sails: Using Case Studies to Enhance Learning Trenwith, Lynne 25 The Winds and Forces of Change in Aotearoa: How the Past Shapes Present and Future Public Relations Practice Page | 2 New Zealand Communication Association 2010 Conference Programme and Proceedings Welcome to the 22nd National New Zealand Communication Association Conference “Winds of Change – Communication in a changing world” E nga mana, e nga reo, e nga karanga ranga maha. He mihi nui ki a koutou. Tena koutou, tena koutou, tena tatou katoa. The conference programme promises an interesting range of topics to challenge our thinking, prompt new insights, cast new light on old concepts, spark research, provoke changed organisational communication and reinvigorate teaching. We thank our hosts Whitireia Community Polytechnic and Wellington Technical Institute, for making this event possible. Wellington is an ideal setting for this conference “The Winds of Change – Communication in a Changing World” because in many ways it epitomises change and uncertainty. Wellington winds are sometimes extreme, and flying into Wellington can be scary. Yet it can also be exhilarating to live on the edge of Cook Strait, where gales blow from the north and the south. The weather underscores the changeable nature of Wellington life. It is the centre of politics, and those in power are subject to review at the ballot box. With each new government, sections of the public sector change too. The sense of living on the edge is sharpened by frequent earthquakes. Wellington sits on a major active fault that hasn‟t moved since the quake of 1855 which raised much of the region‟s coastline. The history of human settlement in what is now Wellington is comparatively recent*. As a result of a series of musket fuelled battles initiated by Ngapuhi raiding parties from up north, several tribes of Te Āti Awa people migrated, from Kāwhia and Taranaki to the Kapiti coast and ultimately to the Wellington area, Te Whanganui-a-Tara (Wellington Harbour) in the 1820‟s and early 1830s. In 1839 the New Zealand Company, set up to organise emigration from England, bought land for settlement, in deals of dubious validity, in the Wellington Harbour area. The following year, English immigrants began arriving by the shipload displacing the Māori population. In 1865 Wellington became the capital and by 1881 only 37 Māori were still living at Pā such Te Aro, and Pipitea. This trend reversed between the two world wars when Taranaki Māori began migrating to Wellington once again, often looking for work. During and after the Second World War even larger numbers of Māori, not all Te Āti Awa, were attracted to Wellington by employment opportunities. Today Wellington‟s culturally diverse population of around 200,000 is small compared to other cities, yet is enough to support a lively urban culture with an inner city apartment population of around 12,000. Lonely Planet recently rated Wellington as fourth “coolest little capital in the world”. The conference theme image, the cloud shrouded blue planet suggests a world enveloped in an atmosphere of change and uncertainty: where things once seemingly axiomatic now seem threatened; where global problems intrude on our local lives and interpersonal disconnection and community disintegration Page | 3 New Zealand Communication Association 2010 Conference Programme and Proceedings seem rife when, at the same time, the Facebook phenomenon is exploding through the web and information access is expanding at a mind-Googling rate. What are the implications of for Communication practice, research, and teaching? How do we respond to the intensified need to collaborate across diverse personalities, cultures, organisations, distances, and technologies to live and prosper in the global interpersonal, economic and natural environment? What knowledge, skills and attributes are keys to effective communication in such a radically changing world? These are the underpinning questions of this conference; why and how to deeply engage diverse perspectives in collaborating to generate new answers, new thinking, new relationships. Fittingly our keynote and plenary speakers come from business, public service and academia. These speakers, together with the programmed presentations and workshops, promise breezes of fresh air: winds of change. Our keynote speaker Tobias Danielmeier, School of Architecture, Victoria University, Wellington, and the Solar Decathlon team http://firstlighthouse.ac.nz has extensive experience in communication as an educator, designer and motivator for innovation and creativity. Andrew Bristol, The Communications Director for the Ministry for the Environment, has extensive experience in corporate and public service communication, most recently in the crucial field of Environment and Sustainability. They also both have strong connections to the Wellington. Greg McNeill, Communications Manager at the NZ Refining Company has an extensive background in corporate communication, particularly in reporting corporate information to shareholders and the public. This aspect of corporate life has assumed new prominence in the wake of the 2008 world economic slump and the corporate dishonesty that arguably triggered it. We are very pleased this year to continue the concept, begun at last year‟s conference, of the NZCA Plenary Speaker, though which we recognise our own organisation„s body of knowledge and expertise. This year‟s plenary speaker is Sashi Meanger, Acting MBA Director, Victoria University. Sashi was a founding member of NZCA, and has attended and presented at many of the conferences over the now 22 years of NZCA. Sashi has is at home and flourishes in several ethnic cultures, and business and academic culture. Like Andrew Bristol and Tobias Danielmeier, Sashi is Wellington-based. The NZCA Executive team of Nittaya Campbell, Rose Chapman, Jill Clark, Trish Clokie, and me, thank all of the contributors who have developed such interesting material while many are managing increasingly heavy workloads. We hope that you enjoy our two days together, and that you will find fresh opportunity to connect with colleagues, and envision innovative ways to communicate. Once again, our sincere thanks to Whitireia Community Polytechnic and Wellington Technical Institute, and in particular to Jill Clark, Anne Ricketts and their team, who have worked tirelessly to make this conference a reality. *Retrieved 3 November 2010 from Te Ara Encyclopaedia of New Zealand http://www.teara.govt.nz/en/te-ati-awa-of-wellington Page | 4 New Zealand Communication Association 2010 Conference Programme and Proceedings General Information Hosts: New Zealand Communication Association www.nzca.org Established in 1988, the New Zealand Communication Association is New Zealand„s professional body for teachers, researchers and practitioners in the communication field. Whitireia New Zealand with Wellington Technical Institute is pleased to host the NZCA for its 22nd Annual Conference. Registration: Tuesday 30 November, and Wednesday 1 December from 8.30am at the Conference Desk in the Travelodge Wellington foyer. Conference Dinner: Tuesday 30 November, at Travelodge Wellington Pre-dinner drink on arrival, selected wines for each dinner table, then cash bar for those with additional imbibing requirements. NZCA AGM: 12.30 pm Tuesday 30 November Venue: Travelodge Wellington, 2-6 Gilmer Tce, Wellington Page | 5 New Zealand Communication Association 2010 Conference Programme and Proceedings Programme THE NEW ZEALAND COMMUNICATION ASSOCIATION’S 22nd ANNUAL CONFERENCE nzca.org “Winds of Change: Communication in a changing world” Tues Nov 30 and Wed Dec 1 2010. Wellington, New Zealand Tuesday 30 November 2010 8.30-9.30 Registration 9.30-10.00 Welcome Sandy Barnett President of the NZCA.org 10.00-10.30