2014 HeadCount.org
NATIONAL VOTER FIELD CAMPAIGN REGISTRATION DAY
37 Festivals 29 Field Events 703 Live Music Events 11,399 Voter Registrations 10,723 Voter Registrations 426,857,501 Social Media Impressions
Highlights: Registered voters on Highlights: More than 200 entertainers 51 concert tours including JAY Z posted “Register to Vote” photos on and Beyonce, The Black Keys, social media, including Jon Stewart, Dave Matthews Band, Russell Simmons, Weird Al Yankovic, Bassnectar and Kings of Leon; Questlove and all the living members Ran “Participation Row“ activism of The Grateful Dead; Registered 675 villages at Lockn’ Festival and voters in the eld, including nearly 300 Phases of the Moon in one activation at U. of Maryland.
ELECTION DAY (#GOVOTE) TOTAL
344,248 Views on HeadCount.org 28,053 Voter Registrations 600,583 Social Media Interactions 26,817 Pledge Cards 479,518,476 Social Media Impressions 906,375,977 Social Media Impressions
Highlights: Staged the largest, organized Election Day social media push ever, as Highlights: Voter registrations up 57% vs. 300+ entertainers posted photos holding 2010. Pledge cards up 55% vs. 2010. #GoVote artwork; Stephen Colbert, Jimmy Despite di cult political climate, executed a Kimmel, Fergie, and Rob Lowe tweets stellar 10th Anniversary year including a generated widespread media attention. bene t concert, increased artist Dave Matthews Band, Linkin Park, and engagement and the launch of our new Jack Johnson kicked o campaign with online voter information hub. special early voting posts
SPECIAL THANKS TO OUR PARTNERS & SUPPORTERS: Bus Federation • Cloud 9 Adventures • Grain Audio Grassroots California • iCitizen • Fair Elections Legal Network Lawyer’s Committee for Civil Rights Under the Law Long Distance Voter • Patagonia • Qello • Revolutions Per Minute Rock the Vote • Taskforce PR • Ticket y • Voto Latino • Witstream Hundreds of musicians, concert venues and festivals!