City of Madison Downtown Plan Adopted by the City of Madison Common Council on July 17, 2012
Prepared by the Department of Planning and Community and Economic Development
Table of Contents
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Setting the Stage
Madison: A Model City Madison: A Model City (1911), Downtown — Proposals for Central Madison (1970) Downtown 2000 (1989) Nolen’s Madison: A Model City Downtown Plan #% . H Z ` H
Downtown’s iconic skyline view across Lake Monona
|ű1ű| Madison: A Model City A typical downtown street scene
.7Z1H $ Wisconsin’s Capitol
Downtown is located on a narrow isthmus, with Lake Mendota in the background and Lake Monona in the foreground
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Dane County
Village of Village of Dane DeForest
City of Sun Prairie Village of Village of Village of Mazomanie Waunakee Marshall
Village of Black Earth Village of Cross Plains Village of City of Maple Bluff Middleton Village of Shorewood Hills Village of Cottage Grove City of City of Monona Village of Madison Deerfield Village of Blue Mounds Village of Village of Village of McFarland Mount Horeb City of Cambridge Verona City of Fitchburg
Village of City of Oregon Stoughton
Village of Dane County Belleville
Prepared by City of Madison Planning Division - November 2011
|ű3ű| |űű| Planning for the Future — Nine Keys
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|ű5ű| 7 7 / . H (10 G1 1 7 7 7 H%1 R I1Z `1H + Z %`H Z 7 7 H H < R of Sustainability 7 7 /6] R + H` 5 Cultural and Entertainment 7 7 B H` Z Q `1 $Z ` Z] ` '. 1H Z
|ű ű| About this Plan
Downtown Planning Area Planning Process ;
Madison’s Downtown is very compact, as illustrated in this comparison of the planning area to the Badger Interchange on the city’s east side. The red box represents one square mile.
|ű7ű| ` Public meeting participants
|ű8ű| |ű9ű| |ű10ű| Key 1: Celebrate the Lakes
Lake Monona Downtown Lakefront Downtown’s Lake Monona frontage + H R Z has been a subject of City plans for 100 : Expand and enhance - engaging the lakes has been a part of : 5 a signature Downtown park on ; 5 Downtown to its lakes by: : Downtown along John Nolen > ? R B F R John Nolen Drive Corridor B F G Establishing a bicycle/ : 5 to Downtown, carrying 40,000 > : R : 6 : 6 - B B > B L c
Downtown’s Lake Monona shoreline
|ű11ű| Key 1: Celebrate the Lakes Law Park bike path, a bicycle rental kiosk, a John Nolen Drive corridor causeway
John Nolen Drive Corridor Concept — causeway with lakefront path and overlook
John Nolen Drive Corridor Concept — Near the Broom Street intersection
|ű12ű| Broom Street Gateway Entering Downtown across the the blue waters of Lake Monona, Broom Street Gateway causeway, there are few inspiring Concept — plan view Broom Street Gateway Concept — looking east Broom Street Gateway of this area as an appropriate Concept — dog park gateway to Downtown with a looking west Broom Street Gateway Concept — dog park to showcase renewable energy
Broom Street Gateway Concept — walkway looking east
|ű13ű| Key 1: Celebrate the Lakes H`1 $. H H. Brittingham Beach Concept — plan view
Brittingham Beach Concept
Brittingham Beach Concept — updated shelter
|ű14ű| ( W < 3 Existing City Easement/ROW Lake Mendota Segment No City Easement/ROW Length % of Segment 1. James Madison Park- 2,130 feet 100% 2. James Madison Park 136 feet1,172 feet 90% West to Edgewater 3. Edgewater to West 1,767 feet273 feet 13% SEGMENT 4 of North Lake Street 4. UW - North Lake Street -9,388 feet 100% to Picnic Point TOTALS1,903 feet 12,963 feet 87% Existing Public Paths Existing City Easement/ROW No City Easement/ROW
LANGDON ST SEGMENT 3
N PARK ST
UNIVERSITY AVE SEGMENT 2
N LAKE ST N FRANCES ST W JOHNSON ST SEGMENTSEGMENT 11
W DAYTON ST
E GORHAM ST STATE ST
WISCONSIN AVE AVE WISCONSIN E GILMAN ST
DAYTON ST N HAMILTON ST
MIFFLIN ST
N ST HENRY N BASSETT ST ST BASSETT N
N BROOM ST N ST BROOM N BUTLER ST ST BUTLER N W WASHINGTON AVE N FRANKLIN ST E WASHINGTON AVE ¸
CARROLL ST CARROLL ST
PINCKNEY ST
Prepared by City of Madison Planning Division - November 2011
Lake Mendota Unlike the Lake Monona shoreline, within the Downtown planning area Lake Mendota Path Q Q
|ű15ű| Key 1: Celebrate the Lakes Lake Mendota Path Concept — looking west
Lake Mendota Path Concept — looking west
Lake Mendota Path Concept — looking west
Lake Mendota Path Concept — looking east
|ű ű| Key 2: Strengthen the Region’s Economic Engine
R F 7
|ű17ű| 7 State Street offers a variety of unique shops and restaurants J.H. Findorff and Son, Inc. — a locally grown business
B U 5 F V R F R
|ű18ű| Employment Employment + H R Z 7 6 R = 7 = L - = - 7 F F 7 - - 6 R 7 + + W Q-- 7 6 NUMBER OF PERCENTAGE OF 7 Q Q Q+ /+ Q'' # BQ R EMPLOYEES TOTAL O ce & Administra ve Support 6,467 19.6% c Management 3,431 10.4% 6 Food Prepara Serving Related 2,672 8.1% B 6 L Educa , Training, & Library 2,573 7.8% Business & Financial Opera Specialists 2,540 7.7% Sales & Related 2,012 6.1% 6 R Computer & Mathema cal 1,979 6.0% 7 Legal 1,847 5.6% Arts, Design, Entertainment, Sports, & Media 1,352 4.1%
Healthcare Prac s, Technicians, & Support 1,319 4.0% 6 Other Occupa 6,803 20.5% Total Employees 32,995
Source: U.S. Bureau of the Census and Claritas
|ű19ű| 7 Downtown Edge Employment Employment Centers + H R Z 7 = - 7 6
University of Wisconsin Engineering campus
/_ 1_
Example of a German hackerspace where people with common interests, often in 300,000 computers, technology, science, or digital or electronic arts can meet, socialize, 250,000 and/or collaborate (Wikipedia) Dane County 200,000
150,000 City of Madison 100,000 (1980 Data not available)
50,000 % G ` ` `@ `Z Downtown 0 1980 1990 2000
to accommodate a wide range of users Source: U.S. Bureau of the Census and Claritas
|ű20ű| /_ 1_ ,1 B 3 1 R + + 2% 3% < %` H %`1 $ ` Z] ` 5 ' % 1H Z5 R 1 Z 1% 9% ' Z `%H R + 1 R / $ R `1 @1 $ #$`1H% %` 5% Q . ` + 1 R Downtown Edge 13% . Z ` R Employment Centers H%Z1 ZZ R 7% + H R Z `Z `01H Z 1 H 5 B Z%` H 5 R + /Z 7 F - 35% 20% 6 %G 1H ( $ 5 /R%H 5 #R 1 1Z ` R H1 `01H Z 5% I . `01H Z F RF Source: U.S. Bureau of the Census and Claritas > F ? F /_ 1_ ,1 B 3 1 R /0 3 3 + + # 7 - 4% 2% ` Z] ` 5 ' % 1H Z5 R 1 Z - < %` H %`1 $ 9% + 1 R / $ R `1 @1 $ 1% 5% ' Z `%H Q . ` + 1 7 R #$`1H% %` R . Z ` R 6% 12% 1 H 5 B Z%` H 5 H%Z1 ZZ R R + /Z `Z `01H Z 19% 7 ( $ 5 /R%H 5 R H1 `01H Z 29% = %G 1H #R 1 1Z ` 13% I . `01H Z Source: U.S. Bureau of the Census and Claritas
|ű21ű| 7
|ű22ű| + ` + ` + H R Z 7 - 7 G - 7 _ - 7 = 7 ? c - 7 6 - - 7 R > ? 6
R c =
|űű| 7 Block 89 Risser Justice Building
44 on the Square State Department of Administration Dane County Courthouse Building
7 /61Z $ Q% R `R' 6 H%1 R1 $Z Examples of buildings that are out of scale with their surroundings
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Examples of 1960s-1970s era zero-lot-line buildings
|ű25ű| 7 Judge Doyle Square + 1 Judge Doyle Square + H R Z 7 6 R = > F_ B 6 = 7 > F_ > F_ F c Team B
6 B Judge Doyle Square Concept — massing diagram
|ű ű| $ + 1 + H R Z $ 7 - ; $ 6 $ c 6 Vibrant, Engaging R Downtown Environment 7 - R 7 _ : F > ? F F q F F_ : R 6 R G ; 5 : - c R 7 F Shopping on State Street Pinkus McBride Market 6 : _ 6 6 Tellus Mater, a locally-owned small One of Downtown’s many outdoor cafes business
|ű27ű| 7 1Z1 ` R %`1Z Z $ A CVS pharmacy in The Depot, a new mixed-use development Vibrant, Engaging Downtown Environment + H R Z
7 - 7 - 7 G ; 5 7 c - 6
7 7 6 7 - 6 _ > Concerts on the Square ? 4F 7 R G B
|ű28ű| #- * 1Z1 ` R %`1Z Z 100% + H R Z 7 80% 65.0% 60% 47.7% 7 40% 32.5% 31.1% G - 23.1% B 20.7% 20.6% `H ` 1Z1 `Z 20% 7 F ` @1 $ 1 . ] #H01 Z 0% 6 - Dining Special Shopping Outdoor Friends Sightseeing 7 7 = 7 F F L F_ - 3 + + 3 /* # 3 -
7 7 3,650,000 1,000,000 500,000 280,000 180,000 130,000 90,000 7 7 500,000 250,000 200,000 140,000 30,000 30,000 # % # R H 7 6,895,400
7 Madison Children’s Museum
7
|ű29ű| 7 Monona Terrace Community and Convention Center
Art Fair on the Square
Farmers’ Market
UW Memorial Union Terrace
|űű| Key 3: Ensure a Quality Urban Environment
Downtown Madison is a dynamic place 1 Z + H R Z : Preserve views of, to, Views of the skyline, Capitol, lakes, and other important vistas. a way that capitalizes on the vibrancy : requirements as provided for in this ? blends the built environment with - Viewshed studies should be prepared for = to demonstrate that there are no nega- how people experience its built : Establish build- ing design standards that result in taller upper stories and tops. some sites within priority viewsheds there is the more personal scale that deals with how individuals use may not diminish important views and viewshed studies should be prepared Lake Mendota skyline
Lake Monona skyline
|ű31ű| Key 3: Ensure a Quality Urban Environment th 5 are important contributors to the they are diminished or destroyed Comprehensive Plan (adopted in 7
5City of Madison Comprehensive Plan, January 2006. Volume I, page 2-44.
|ű32ű|
View Sequence from John Nolen Drive causeway moving toward the Capitol
|ű33ű| Key 3: Ensure a Quality Urban Environment Examples of view corridors looking towards Lake Monona and Lake Mendota often include views to the opposite shoreline
Downtown employment and Mix of Land Uses + H R Z increases in development density : 6 6 jobs, housing, retail, entertainment, and view corridors down prominent - ment. : Downtown Plan to provide the overall Downtown. : Amend the Mix of Land Uses G ; 5 Downtowns are characterized by F R within the Comprehensive Plan where - : Amend adopted neighborhood plans where Downtown Plan. : Develop ? this dynamic environment and support shown on the map are meant to emphasize the predominant use within 6 Downtown Plan
|ű34ű| Mix of Land Uses + H R Z : - 6 R G ; 5 rather than dispersing them throughout to Downtown that will provide more the area. : Provide 6 R use nodes within predominantly : Seek to implement transit-oriented development 6 proposed transit stops.
|ű35ű| Key 3: Ensure a Quality Urban Environment Building Scale Building Scale + H R Z spaces in which people experience and this plan recommends that the : 6 6 6 : Establish 6 unreasonably restrict redevelopment 6 B ? 6 6 > Downtown over the past twenty years building height areas” shown on the would be allowed under the proposed 6 B Building Heights : Establish L R _ ? less predictable development review processes when structures are proposed that are taller than others 6 R R 10 feet from the front property line. map should not be interpreted as : Establish _ ? allowed to be redeveloped at taller : The City should - and contributed to a more consistent and predictable development review
|ű36ű| be taller than shown on the Maximum Building Setbacks and Stepbacks 6 Downtown Plan Urban Design Guidelines for Downtown Madison applicable this Downtown Plan
|ű37ű| Key 3: Ensure a Quality Urban Environment Streetscape Design + H R Z 6 : - > ? 6 : : West Main Street is a neighborhood B F street Capitol Square. : was also reconstructed with a : Create a F Downtown streets. Streetscape Design Downtown was laid out with streets and other corridors that connect $ The Madison Mark incorporates stepbacks above the third story
|ű38ű| appropriate to their type and important to note that a streetscape Martin Luther King Jr. Boulevard is a premier street
Blair Street is a thoroughfare
|ű39ű| Key 3: Ensure a Quality Urban Environment
Urban Forest and on public and private property on Downtown streets cannot be
Urban Forest Trees can frame important views, such as the view to the Capitol down + H R Z West Washington Avenue (above) or to Lake Mendota down North Hamilton Street (below) : Ensure that Down- ;
: Maintain tree lined streets by requiring new develop- ment to plant shade trees within the shade trees. : Require a - : Require new L as in the front yard where there are _ : Consider developing an urban forest plan for the Downtown and establishing a tree R_ : - trees on retail streets so as not to unduly the number of trees planned. Canopy trees in the terrace can greatly enhance the look and feel of a street
|ű40ű| Key 4: Maintain Strong Neighborhoods and Districts districts that help shape their mental
, 3 -
Lake Mendota 1$.G `. RL 1Z `1H
UNIVERSITY AVE LANGDON ST
W JOHNSON ST
N PARK ST W DAYTON ST
N FRANCES ST N LAKE ST (# Q +// +// CAMPUS REGENT ST E GILMAN ST # / +// <# BQ IB(( (# / +Q STATE ST E GORHAM ST
QI Q +// AVE WISCONSIN IQ B #( H/ #
N FRANKLIN ST N BUTLER ST ST BUTLER N W WASHINGTON AVE / # IB Q N ST HENRY E WASHINGTON AVE
CARROLL ST CARROLL ST PINCKNEY ST B+ MAIN ST / (/
S WEBSTER ST S BASSETT ST ST BASSETT S S BEDFORD ST ST S BEDFORD Q Q 'Q+/ S FAIRCHILD ST S FAIRCHILD H# W DOTY ST QH#''Q KING ST /# S LIVINGSTON ST ST S LIVINGSTON H# / ST BLOUNT S +#B( #+/IQ / S BLAIR ST W WILSON ST S HANCOCK ST 'Q++B Q+ PROUDFIT ST S HAMILTON ST MLK BLVD B((B#< Q +// Monona Bay WILLIAMSON ST (# / +Q N SHORE DR Lake Monona ¸ JOHN NOLEN DR Prepared by City of Madison Planning Division - June 2012 |ű41ű| 7 Downtown Core + H R Z : The Downtown Core generally possess the highest intensity 6 - should be pursued to retain the area’s - Downtown Core ness hours. : redevelopment expected to occur R Capitol Square, and on King Street, South F F comprise the most densely developed F East Main Streets. : Develop more F_ venues that house numerous small 6 development in the past twenty B 5 G F B B years and numerous redevelopment : 5 q > B : Update the Urban Design Guidelines for Downtown 6 _ ? : Integrate the > F_ = R - Downtown Plan. : entertainment, restaurants, shopping and > ? F_ R : Preserve and ; |ű42ű| Scenes from the Downtown Core |ű43ű| 7 State Street State Street + H R Z F F F : State Street Design F F ; = premier shopping, dining, entertainment _ 6 - R R : Support the 6 - - workers and residents. : Reserve ground F F - commercial spaces that accommodate $ 6 : Provide retail _ R ; : Provide oppor- 6 6 ensure that the design of both small R single establishments do not dominate : Evaluate _ R F F ; broad range of users. : Maintain the two-to-four story building height on F F 6 Scenes from State Street |ű44ű| State Street + H R Z basement and upper stories into the : - commercial spaces are created by ; : Review well as accommodate the expansion - ment. Downtown Plan supports : Prepare design standards for the State Street area as needed to implement the ? - mental design guidelines that provide 6 developments are also provided M Scenes from State Street |ű45ű| 7 <1 1 + H R Z importance as a community : Plan and implement the 6 R - environment and support business R R : 6 6 c understandable appeal as an enclave evolves. : Establish a R 6 6R - <1 1 6 : by older houses that were divided into footprint buildings. : Evaluate the larger trees on interior streets, to the 6 requirements. creates the opportunity to consider : Prepare a Downtown Plan be prepared as soon as possible and 6 well as specialized retail and service the University and Downtown Madison vitality to the district and serve its |ű46ű| and add interest and vitality to the than depend on responses to business spaces that are adaptable piecemeal proposals that primarily be considered as a campus expansion it is recommended that detailed to widen the terraces on some interior oriented developments emphasize much more dense urban mixed use standards that may not be included in redevelopment approach will also ! ] |ű47ű| 7 MIFFLIN WEST WASHINGTON ! ] # O ! ] # O S ! ] # O S & ! ] # O |ű48ű| West Washington West Washington + H R Z : Avenue as a gateway to Downtown, R_ - B 6 R predominantly rented to university : Maintain pre- 6 R Scenes from West Washington : Establish a R 6 R M : Maintain > ? 6 6 6 improvements. improvements are recommended to : use development should be located maintain and enhance the special - of larger footprint buildings. : Prepare a architectural or historic interest would be prepared as soon as possible and |ű49ű| 7 # O S & # O S & H ZZ + H R Z : B - 6 R 6 - R 6 R # O B F : Consider establishing a Neighborhood Conserva- - H ZZ Avenue should complement that B Neighborhood Plan was adopted in Downtown Plan Downtown |ű50ű| Scenes from Bassett Johnson Street Bend space has been created in the area uses mixed with some commercial several student apartment towers in bedrooms have been created in this should be enhanced so it becomes less Johnson Street Bend + H R Z : The Johnson Street B - 6 - _ R 5 - = : Update the Downtown Design Zone standards for > F B - ? Scenes from Johnson Street Bend |ű51ű| 7 West Rail Corridor + H R Z : R : Provide _ in order to support transit oriented development in the area. : Preserve and rehabilitate landmark and other quality : 6 R R B F Scenes from the West Rail Corridor West Rail Corridor concept is to create a dynamic area This image illustrates the development potential that exists in the ' S * # + * West Rail Corridor Street in the foreground |ű52ű| Tobacco Warehouse Future emphasis should be on The Tobacco Warehouse district Tobacco Warehouse + H R Z has experienced a successful : The Tobacco Warehouse edges, streetscapes, and open spaces. structures. Future emphasis should pursuant to a master plan. Several streetscape and open spaces. units (the American Tobacco : space (the Delta Warehouses). The other quality older commercial build- Tobacco Warehouse district is located near Monona Bay and a bike path bisects the area. Scenes from the Tobacco Warehouse district |ű53ű| Key 4: Maintain Strong Neighborhoods and Districts Langdon The Langdon neighborhood is ( $R + H R Z The Langdon neighborhood is predominately student neighborhood. : 5 - It is one of the most densely developed hood should build on its history as neighborhood, including a areas of the city, but can accommodate - structures. The vast majority of residents are college students. It is historic and architectural heritage R located adjacent to the UW campus, ; - 5 Street. The majority of the area is in F of the lake. key. The pedestrian walkway between Historic District and it contains many 5 F This plan recommends that a local historic district be considered area is in the Mansion Hill local and : Because much of the neighborhood to preserve the historic character. Wholesale redevelopment is not Historic District, but not in a local the goal, but a limited amount of : R be confusion about the applicable 6 proposed. Many of the highest quality R buildings from an historic architectural Lake access should be enhanced recommended lakefront path and the District. internal layouts. Langdon Street is also development of street ends to become : Update the viable public spaces. The pedestrian 5 F Langdon Street should be formalized to ? : Explore 6 ; from years of neglect as student rental 6 ; adjacent to these corridors, but that makes it a very popular place to live. Scenes from Langdon |ű54ű| Mansion Hill levels of lakefront buildings, may be The Mansion Hill Neighborhood Mansion Hill + H R Z possesses a rich architectural heritage : ; and Lake Mendota. Although there character is a major asset and establish- Register Historic Districts. It contains > 6 - numerous local landmarks and ? been generated by the approval of on the adjacent property. This plan it is adjacent to Lake Mendota, public access to the lake is limited by the high 6 and owner occupancy. uses may be appropriate. Boat slips or : The historic character of the area 6 is a major asset for the city and on the site and in the neighborhood. : Prepare a Avenue to North Pinckney Street is recommended to enhance pedestrian - are also located in the neighborhood, 6 : 5 R path should be pursued as described 6 in Keys 1 and 6. Wisconsin Avenue limited commercial development, predominant use. prominence as a major avenue Scenes from Mansion Hill |ű55ű| Key 4: Maintain Strong Neighborhoods and Districts James Madison Park and a large park (James Madison Park), this neighborhood provides the James Madison Park The James Madison Park neighborhood + H R Z best opportunity to foster this type of is characterized by fairly intact blocks environment. The : The James Madison (1998) recommends - 6 - 6 6 in the Zoning Ordinance to help ensure that important, unique, and = R5 ensure the future vibrancy of the area, provide a variety of housing design features (such as setbacks, roof : Promote forms, or the presence of large front R and Mansion Hill neighborhoods. During the planning process, many : _ R neighborhood to be preserved. The children. With its proximity to Lapham open space requirements in the James Elementary School, presence of houses Madison Park District. that could accommodate such families, East Gorham Street. : R R - R on-site open space. : Allow R 6 B B G F : ; B F > ? - hood character. : Consider - - Scenes from James Madison Park |ű56ű| 1`Z Lot, Block 115, and the City Water 1`Z + H R Z includes a small local historic district transit stop nearby could drive : ; F commercial uses around its perimeter. from other neighborhoods and District, and possesses numerous Lake Monona by major streets, and - ? 6 First F completed in 1995. should be preserved. The Wilson Street commercial corridor and its This neighborhood has several : Focus extension to King Street should be R redevelopment sites along its enhanced as a cohesive and engaging commercial spine. ; B 5 development on key sites (Brayton B B F F B F : ; F - 6 : 6 non-historic sites within the historic core. : Wilson Street. Scenes from First Settlement |ű57ű| Key 4: Maintain Strong Neighborhoods and Districts Campus ' ]%Z + H R Z The eastern edge of the University of State Street and plans are currently being developed by the City for its : This Downtown Plan encourages appropriate interlacing of University ? 6 - components of the larger UW campus, at the campus edges to promote are an interrelated mix of University [Note: There the University and the community what is already included elsewhere in this Plan.] believed to be part of the campus, but Scenes from the UW Campus |ű58ű| Key 5: Enhance Livability Downtown has always been an indicate a more rapid increase in the a smaller household size as would constructed Downtown since the last 6 6F c number of new units, while the Census data dwelling units as of April 1, 2010 where the |ű59ű| 7 Capitol West |ű60ű| Diversity of Living 10 `Z1 7 ` (101 $ Q] Z Q] Z + H R Z : Create strategies to student demand in some Downtown Downtown. ensure that Downtown remains a : major Downtown employers (hospitals, management, professional level and c L : Provide - R > B Neighborhoods. Students campus is interlaced with Downtown %R Z + H R Z : c - of students. : Ensure _ property managers on issues of building L : - enrollment soared with only limited nate on issues related to, future student housing needs. : 5 higher density housing suitable for a to campus will be more convenient Downtown offers a range of housing types for both owners and renters in single- family, mid-rise, and high-rise buildings |ű61ű| 7 2 # O 3 oriented apartments |ű62ű| Families with Children that Downtown needs to have more houses that were divided into student Multi-family developments with on-site open space are generally more attractive near campus will present some to families with children Families with Children Downtown Plan areas within Downtown and indicates + H R Z : throughout Downtown. : R R R R : R the James Madison Park neighborhood, 5 F : F _ L - town neighborhoods. : Support the Downtown to support people living and The James Madison Park neighborhood has a lot to offer families with children, working Downtown. including a large park |ű63ű| 7 Low- and Moderate- Low- and Moderate- Income Households Income Households + H R Z Many individuals and households : c R R : 6 c - able to a wide range of households in feasible. |ű64ű| Seniors Special Needs 1 `Z + H R Z ]% Z Downtown is also home to a : Provide Downtown : includes persons who have physical R design that allows older adults to be : the University on developing suitable > ? alums. : - ing those that are suitable for older F ] H1 RZ ]% Z + H R Z : Support the provision : Seek to L available. : The City Residents of Meriter Main Gate, a Downtown retirement community Community gardens can bring together people of all ages The Madison Senior Center |ű65ű| 7 Safe Living Environment All Madison residents deserve to live in principles include: between public and private physical elements such as principle is that criminals is based on the idea that proper environment can reduce the incidence 7 channeled to put more people Maintenance and principle is related to the unauthorized persons out Safe Living Environment + H R Z on whether it will become : : Create 6 6 - _ : more frequent building and property be used to achieve similar 6 ? barriers may appear in the 5 ? : Consider _ within Downtown. 7 F 7 ? G F . |ű66ű| Key 6: Increase Transportation Choices Comprehensive Plan and Plan Downtown Plan 6 |ű67ű| Key 6: 7 6 6 6 6 6 Downtown Plan ' H Z Q . ` '1 Z High speed passenger rail station concept with the State’s Department of Administration Building in the background, and John Nolen Drive in the foreground (illustration by Wisconsin Department of Transportation) |ű68ű| ' H Z Q . ` '1 Z + H R Z : Establish and enhance ; 7 ` Z1 `01H considering impacts on the street grid = : Incorporate 6 - motor vehicle parking to facilitate R = : Plan for service between Downtown and the : Develop a R - 6 R 7 R = 7 Plan for Transit 6 6 Plan for Transit 6 6 Downtown Plan 6 |ű69ű| Key 6: Inter-city bus service could be a component of a multi-modal Passenger rail could be a component of a multi-modal station station near the corner of W. Washington Ave. and Regent St. near the corner of W. Washington Ave. and Regent St. (corner of W. Washington Ave. and Bedford St. in foreground) (corner of W. Washington Ave. and the Southwest Path in foreground) ` Z1 `01H + H R Z 6 7 6 6 7 F provide and coordinate enhancements to transit services within the metropoli- : Establish a 6 6 : Preserve H%Z ` Z1 `01H R 7 F Lq 7 - R = : Develop a 6 6 : Enhance 6 A Madison Metro bus equipped with a A Madison Metro bus stop bicycle rack. |ű70ű| ` Z1 `01H + H R Z 7 - ' % ` + 1 L H%Z + ]1R ` Z1 `01H : Develop = Plan for Transit = : Develop = - F F L F_ |ű71ű| Key 6: '1`H% ` ` Z1 `01H Commuter Rail |ű72ű| ' ] ` Z + H R Z : Enhance the street approach to accommodate the safe and : Review R R 6 > R G R : Improve the - 6 7 > Street and Blair Street (before or in = 5 > F > B F F : Restripe Bedford Street and Carroll Street as a R - 7 to incorporate “complete streets” _ = ' ] ` Z |ű73ű| Key 6: “Complete Streets” accommodate vehicles, bicycles, and pedestrians |ű74ű| `@1 $ + H R Z : Provide a balanced approach to motor vehicle parking that - 7 provide on-site motor vehicle parking = = _ `@1 $ for Downtown development in the ? 7 - 6 |ű75ű| Key 6: `@1 $ + H R Z : Increase the 6 cR 7 6 ; - ; 7 - : Begin - : Locate new 6 - _ _ 7 - 6 : Improve 6 7 > - ? 6 |ű76ű| `@1 $ + H R Z : Review fees R - R B B _ 6 - 7 the problem of moped parking on front lawns and terraces in Downtown 7 = H1H7H H1 1 Z + H R Z : 6 B H1H7H H1 1 Z B 7 R R 7 F F F F F F F F F F R : bike lanes as follows: F F 6 State Street — Campus parking ramp Biking along Lake Monona |ű77ű| Key 6: H1H7H H1 1 Z + H R Z B F F B F > to Gorham Street B F F F ? R R 7 - R 7 A B-Cycle kiosk — B-Cycle is a bicycle rental program B F B F B F F 6 |ű78ű| H1H7H H1 1 Z + H R Z 7 R : Provide ample and convenient short-term and A bicycle center R - = = L R Z `1 ' H Z 6 - R A bike signal 7 to implement enhancements to Down- ; 6 F B F Downtown Plan F 7 6 L R Z `1 ' H Z + H R Z : Improve pedestrian R - : Provide streetscape enhancements to selected Downtown streets to improve the ( $R <1RRH H@ . R 6 |ű79ű| Key 6: R Z `1 ' H Z + H R Z G 7 –ƽ F –ƽ q F –ƽ Langdon Street Langdon Mid-Block –ƽ F Path Concept — plan –ƽ F F view –ƽ L F 7 to take a comprehensive approach to street crossing design to enhance vis- 7 Langdon Mid-Block Path Concept — 5 R bird’s eye view looking west > _ = ; : Establish Langdon Mid-Block R Path Concept — 5 F 5 bird’s eye view _ looking east with the proposed lakefront easements as redevelopment projects path shown on the left of the image ; 7 F 6 > F sidewalk across the railroad tracks Langdon Mid- B F Block Path 7 - Concept — segment accommodating > pedestrians, bicycles, at Hamilton Street and Hancock Street and motor vehicles as redevelopment projects within those : Enhance F - B Langdon Mid- Block Path Concept — segment accommodating pedestrians and bicycles only |ű80ű| Q% ` ( ] |ű81ű| Key 6: 7 R1 $ + H R Z : Improve the compre- 7 Outer Loop — potential streetscape enhancements B = 7 R1 $ : Improve = : Improve Downtown to make it easier for people 7 - ; L 7 |ű82ű| ` Z] ` R < $ ^ <_ Z ` Z] ` R < $ ^ <_ Z + H R Z 7 = = 7 B ? - R 7 _ plans for major developments as part : Consider the Downtown area as a mechanism : Consider Light rail |ű83ű| Key 6: ` Z] ` 1 $ ` Z] ` 1 $ Downtown Plan + H R Z : Develop a coordinated and on-going approach to transporta- R Downtown Plan : Prepare a R - 6 - Downtown Plan R |ű84ű| Key 7: Build on Historic Resources ( R `@ H%1 R1 $Z R ( H I1Z `1H 1Z `1H Z + H R Z : Preserve historic 7 _ ; F 5 _ strengthen these historic districts for the : Consider establishing local Historic Districts : Preserve and 7 F 6 Downtown Historic L 6 ; - : Complete the c tool for preserving Downtown’s heritage 6 |ű85ű| 7 ( R `@ H%1 R1 $Z R ( R `@ H%1 R1 $Z R ( H I1Z `1H 1Z `1H Z ( H I1Z `1H 1Z `1H Z + H R Z : Reinforce the special and create a branding program 7 5 ? B L _ - : Partner with B - _ 6 in compliance with Landmarks Ordinance UW Armory and Gymnasium c : Prepare an State Street district and consider a local : Prepare an 5 5 Gates of Heaven Synagogue Maeder-Ellsworth Building F 7 7 F ; 5 G F Castle and Doyle Building Madison Catholic Assn. Clubhouse and Madison Club Above photos are examples of Madison historic landmarks |ű86ű| Q Q Plan |ű87ű| 7 < Z1 I1 ( H 1`Z ( H I1Z `1H 1Z `1H I1Z `1H 1Z `1H Examples of historic district signage and ornamental streetlights |ű88ű| + $1Z ` ` I1Z `1H H Z Belmont Hotel Suhr Building Pierce House These photos are examples of buildings listed on the National Register of Historic Places or in a National Register Historic District. |ű89ű| 7 / Z 1 Z ` + $1Z ` ( $R ` + $1Z ` + $1Z ` ` I1Z `1H I1Z `1H 1Z `1H I1Z `1H 1Z `1H H Z + H R Z : Provide economic 7 F F ¤ F 6 : Consider F F = : Consider : Consider the 6 F Wiedenbeck-Dobelin Warehouse Another example of a building listed on the National Register of Historic Places or in a National Register Historic District. |ű90ű| < Z1 I1 + $1Z ` 1 <1 Z + $1Z ` I1Z `1H 1Z `1H I1Z `1H 1Z `1H `1 $ H H@Z R ` ' ` `Z + H R Z 7 _ - : Preserve - M `1 $ H H@Z R ` ' ` `Z 5 ] + # |ű91ű| 7 |ű92ű| Key 8: Expand Recreational, Cultural, and Entertainment Offerings James Madison Park |ű93ű| 7 ; ; G 7 `@Z `@Z + H R Z 7 6 : Pre- > B programmed to meet the needs of 6 7 F > B F : Create pocket parks as gathering places that can become neighborhood assets at : Promote the Harry Dumpty Artist: Brent George _ R - _ R = : Create : Develop B > F R Downtown parks need to accommodate a variety of uses ; > B |ű94ű| New neighborhood park concept 1$.G `. R `@ Example of a similar neighborhood park |ű95ű| 7 #` 1 '1 7 H%1 R1 $ Downtown Plan + H R Z 7 art that evokes a sense of place and 6 ; > ? = 7 - L B : Locate 7 7 L R #` 1 '1 7 H%1 R1 $ Fountain on Capitol Square Philosophers’ Grove at the top of State Street. Artist: Jill Sebastian |ű96ű| #` Z5 '% %` R / ` 1 % Z #` Z5 '% %` R / ` 1 % Z + H R Z : 6 F F F_ : Concentrate F F L F_ : F 6 B G B : Seek to R - 6 F F F_ : Enhance the 6 R performance within a well-designed : Promote and Four Lakes Artists: Myklebust + Sears F_ F F q F - : Develop an > B - ? R 6 State Street bus shelter |ű97ű| 7 #` Z5 '% %` R / ` 1 % Z + H R Z : Promote R B G B B G F F B - G : Promote L 6 |ű98ű| Key 9: Become a Model of Sustainability Madison has long been a community that places a high priority on recent years, there has also been an increased focus on sustainability, and no area of the community is inherently that are needed for cultural, economic, The graphic below compares urban Building a Downtown that remains one aspect of sustainability — the successful far into the future means 2), a As illustrated in the graphic on the Sustainability needs of today without compromising + H R Z green building and infrastructure : Build upon the sustain- emissions, water _ 2 compact Downtown development and Downtown can become a model of green building techniques in new this Downtown Plan. of the many systems of a city and : Reduce the 9 the interconnectedness of elements ; 6 - ing and funding building, landscape, and advance the City’s sustainability plans. : Develop = 7 7 - _ : Showcase - ment techniques and developing wind 95 5 R F G B |ű99ű| Key 9: Become a Model of Sustainability and economic impacts of certain The F 7 ; F Resilience Downtown Plan directly related to sustainability are noted throughout this document with a “ An urban solution to stormwater runoff A green roof A solar canopy |ű100ű| |ű101ű| Key 9: Become a Model of Sustainability |ű102ű| A Call to Action This Downtown Plan presents a indicates that the Department aspects that need to be addressed will be necessary to implement its simple and can be implemented in ` . $ @ & + H R Lead Agencies #H ]Z Time Frame 7 prepare detailed plans Engineering Wright inspired design, safe pedestrian and bicycle 7 Engineering the Broom Street Gateway and enhancing the appearance of the tunnel under Monona Terrace 7 Engineering F plans rights as required |ű103ű| ' ` $ . . $1 ;& + 1 + $1 + H R Lead Agencies #H ]Z Time Frame 7 Engineering 7 Madison Metro employment centers generally, including motor 7 7 7 customers, suppliers and others doing business to get Engineering Madison Metro + &%` -% 1 ` + 1` + H R Lead Agencies #H ]Z Time Frame 7 Engineering streetscape enhancements : Enhance the special character Engineering F 7 Engineering : Enhance the Wisconsin Engineering 7 Engineering for each street type, including F street signs, median tree species and landscaping, other street furniture |ű104ű| Key 4: Maintain Strong Neighborhoods and Districts + H R Lead Agencies #H ]Z Time Frame MIFFLIN : Prepare a detailed DPCED F / # IB Q : Prepare a detailed DPCED F H# / 7 Code <# BQ IB(( 7 # |ű105ű| Key 5: Enhance Livability + H R Lead Agencies #H ]Z Time Frame 7 DPCED 7 DPCED / ` & 0` &] ` . 1 & + H R Lead Agencies #H ]Z Time Frame 7 DPCED 7 DPCED 7 7 DPCED 7 7 |ű106ű| + H R Lead Agencies #H ]Z Time Frame 7 7 DPCED F 7 DPCED 7 DPCED 7 ǽ ǽ ǽ ǽ |ű107ű| + H R Lead Agencies #H ]Z Time Frame 7 7 DPCED ǽ ǽ ǽ ǽ ǽ ǽ ǽ 7 7 ǽ to Carroll Street ǽ ǽ Street ǽ ǽ 7 7 ǽ ǽ ǽ 7 7 ǽ ǽ 7 |ű108ű| + H R Lead Agencies #H ]Z Time Frame 7 DPCED 7 7 DPCED 7 7 7 7 7 |ű109ű| 2%1 31& `1 & %` & + H R Lead Agencies #H ]Z Time Frame 7 studies and recommended district design standards and guidelines 7 Downtown 7 for each historic district Engineering that these districts are, in fact, special and create 7 studies that are generally coterminous with local historic +6] ` 5 % %` 5 + ` 1 c `1 $& + H R Lead Agencies #H ]Z Time Frame 7 Engineering 7 2 9 ` '%& 1 1 1 + H R Lead Agencies #H ]Z Time Frame : Showcase sustainability Engineering appropriate, including as robust stormwater management techniques and |ű110ű| Appendix A: A Capsule History of Downtown Plans the late president James Madison of Madison, Downtown and the City of Madison most streets were named for signers highlights some milestones in the 9 1& < 9 1 ^ _ James Doty’s Original Madison: A Model City was the single Plat (1836) great public spaces, pedestrian plan established a grand planning and consider new ways of planning and urban character of the city to and design has allowed Downtown land on this isthmus between two this day, including: To pass suitable laws for the the legislature of the newly created Wisconsin Territory to locate its To secure for public use the Downtown Plan: to the legislature, was inspired by To inaugurate a plan for the Madison: A Model City marsh land within or near the To forecast the future needs of 7 James Doty’s Original Plat for Madison (1836) Birdseye illustration of Madison, circa 1870 |ű111ű| 7 To consider methods of streets all wires, poles and John Nolen wanted to establish State To pass a shade tree Madison as a nucleus and by To adopt reasonable neighborhoods and protect |ű112ű| A map from John Nolen’s Madison: A Model City ? 1 1 T B` ] & & employment numbers and increased ` ` ` 9 1& ^ _ were using urban renewal techniques included: were decaying due to the enormous The Downtown – Madison was aimed to try to maintain Downtown Madison the center of plant street trees Plan pedestrian mall and establish a the Downtown shopping core, and Downtown shopping district Image from the 1954 Transportation Plan |ű113ű| 7 with the plan include: New condominium and Downtown Advisory + ] ` ^_ '1 7 ` < R1Z ' ]` . Z10 Plan (2006) Downtown and general goals and 7 Downtown 2000 (1989) and West Towne Malls as commercial Downtown shared by many Madisonians that included maintaining Downtown for Downtown that are included in the , which the State and region, as well as an also includes baseline land use and that helped transform Downtown |ű114ű| in the is that a more detailed plan be prepared for includes the following list of general Downtown Plan architecture, site design with the Plan plans, special area plans and urban design guidelines for the Buildings should be spaced close together and placed close recommended when needed pedestrians, bicyclists and buildings encouraged at adequate access to sunlight districts bicycle and streetscape spaces, including smaller Emphasis on historic adopted neighborhood, special area, and other special plans, Land use intensity should decrease as distance from the Downtown center increases, Downtown Advisory Report and Madison’s Comprehensive Plan |ű115ű| 7 |ű116ű| Appendix B: Planning Process This Downtown planning process and This Kick Off meeting discussion with the public based upon < $ .` 7 ` and policies that formed the basis #]]` H. Z was held to gather input on a series of general planning approaches for < ` %G 1H < $Z June 2008 workshops < $ Q 7 1H@ Q < $ %`7 #` Z ` / ]. Z1Z and , and for the Downtown Plan were engaged through a series of Theme approaches spaces, retail uses to meet the needs of Downtown residents, growing 7 central library were a few of the ideas that generated the most < $ 7 . ` . ZZ1G1 1 Z < $ 10 7 ` + H R Z and discuss their “big ideas” for the 7 6 6 6 and Entertainment; Visitors and included in the Downtown Plan 6 hosted an open house to allow the |ű117ű| 7 7 '1 7 ' 1ZZ1 Z R ' 1 Z formulated, including: Areas of Emphasis Map and business owners, residents, design and real estate professionals, with and engaging the public is 7 Downtown Plan Newsletters or “a lot” in the process, while assuring that one or a few comments from both the public and and discussed during subsequent and Public Engagement and Graphics helped facilitate public ' % 1H Z Engage Downtown discussions |ű118ű| ` `` ` H Q H The Downtown Plan Downtown residents, employees, and being made on the Downtown Plan ? ? @ Q . ` %G 1H Q% ` H. #H01 Z Public meetings Interactive mapping exercises was also regularly distributed to all held with anyone who requested Smart Growth Greater Madison, large Downtown employers, and small |ű119ű| 7 |ű120ű| Appendix C: Additional Building Height the recommended base height under heights that is consistent with, and will help to implement, Downtown be earned merely by complying with Plan character, recommended building standards and criteria that would be 6 6 corridors, and respect for the unique Downtown Plan is not simply to allow a taller building, number of stories that can be applied where buildings may be allowed up as a tool to encourage and reward to consider buildings slightly taller than |ű121ű| 7 #RR1 H%1 R1 $ I 1$. Areas E and F (Langdon) address the unique circumstances in These two small areas within the #RR1 H%1 R1 $ I 1$. #` # ^ 1 R ` `RZ_ Below are some supplemental building height to help ensure that buildings might be appropriate in the contained in this Downtown Plan #RR1 H%1 R1 $ I 1$. #` B (West Wilson) #RR1 H%1 R1 $ I 1$. #` ^B Z % H H@Z_ ' R1 Z R `RZ ` ` allowed buildings in the planning #RR1 H%1 R1 $ I 1$. District on the north and east, but from West Wilson Street toward #RR1 H%1 R1 $ I 1$. #` taller buildings than are now present ' ^ Z Z.1 $ _ building height and mass on nearby #RR1 H%1 R1 $ I 1$. #` is twice as wide as most Downtown I ^/ Z Z.1 $ _ in the Downtown Plan and other should address: the Downtown Plan call for changes) #RR1 H%1 R1 $ I 1$. #` D (West Rail) character of the surrounding area, including but not limited to the buildings are appropriate here, the stories) on two sides, and to districts 2) A demonstrated higher quality without the bonus stories, including area also contains three designated bonus stories that enhance the near and further enhance this important approach to Downtown, up to two any of the surrounding through streets where buildings taller than the base design of new buildings compliment |ű122ű| Appendix D: Benchmark Framework This document contains many 7 7 H%1 R I1Z `1H Resources metrics and measurements upon 7 7 /6] R + H` 5 '% %` 5 R / ` 1 the success of the plan and state 7 7 / Z%` 8% 1 7 `G Q `1 $Z Environment Decrease the number of Downtown Plan will be useful in understanding and miles where the recommended streetscape typology has been 7 7 H H < R ` %Z 1 G1 1 7 could be measured to help gauge 7 7 < 1 1 ` $ 1$.G `. RZ R 1Z `1H Z 7 2 note that some of the indicators listed 7 7 / . H (10 G1 1 7 to which they seem most directly 7 7 ' G` . ( @ Z 7 7 B H` Z ` Z] ` 7 7 ` $ . . + $1 ;Z '. 1H Z Economic Engine other than single occupancy |ű123ű| 7 |ű124ű| Appendix E: Adopting Resolution Downtown Plan through the approaches to address issues and Downtown Plan incorporates the 6 Fiscal Note 6 City of Madison Madison, WI 53703 www.cityofmadison.com within the plan may require the for the future of downtown and '1 7 ` < R1Z ( $1Z 6 ' ' % H1 # R Z Title hereby adopts the Downtown following amendments made by the document, some of the references may not correspond to the page and Body 7 new plan for the future of downtown Memorandum to Mayor Soglin and Madison; and 7 for the downtown contained in the Memorandum to Mayor Soglin and 6 7 |ű125ű| 7 this character is the grand appearance created by the consistent building delete the phrase “including limited canopy trees, and these features should be maintained as public 7 should undergo a master plan process which would address the need to and such planning should be done Memorandum to Mayor Soglin and 7 it is recommended that detailed planning for the future of this area standards addressing, at a minimum, Memorandum to Mayor Soglin and read: “Buildings up to four stories in height are recommended along both Memorandum to Mayor Soglin and 7 7 |ű126ű|