Downtown Plan Adopted by the City of Madison Common Council on July 17, 2012 �����������������������������

Downtown Plan Adopted by the City of Madison Common Council on July 17, 2012 �����������������������������

City of Madison Downtown Plan Adopted by the City of Madison Common Council on July 17, 2012 ^%G % VVQC%QJQ8 _ :%C8Q$C1J5:7Q` Prepared by the Department of Planning and Community and Economic Development V0VJ8Q0V`51`VH Q` `:RCV78%`].75C:JJ1J$1011QJ1`VH Q` Q1J Q1JC:J :cV:I 1CC1:I`%.C1J$5QR`Q=VH :J:$V` 1H.:VC:1RVC1H.5QR`Q=VH :J:$V` `:RCV78%`].7 VGVHH:J:`V 1H@QCC 7:JQJVC7 `H.1V1HQCVV :01R`V ]: ]:`H1]:J .:J@7Q% Q .VI:J7Q`$:J1<:QJ:JR1JR101R%:C1.Q]:`H1]: VR1J .V]C:JJ1J$]`QHV8]VH1:CJQ VQ` .:J@ Q:]1 QCV1$.GQ`.QQR5JH8^1JHC%R1J$ .VQ1J Q1JC:JRQHQII1VV_:JRQ1J Q1J:R1QJ5JH8 ^1JHC%R1J$ .VQ1J Q1JV1$J`Q`V1QJ:CQ`@$`Q%]:JR .VQ1J Q1JV:C : V`Q`V1QJ:CQ`@$`Q%]_8 Table of Contents 7J`BG7B7 .............................1 1 7 /-(*,1 .................. 59 % .VJHVJVQ`C:HV 10V`1 7Q`101J$]QJ .71H:CVJ$ %RVJ Q1J Q1J;QCV :I1C1V11 ..1CR`VJ Q1R:JRQRV`: VRJHQIVQ%V.QCR Y``J`BAG71 ..........5 VJ1Q` ]VH1:CVVRQ]%C:QJ #,` ............................. 7 :`V101J$J01`QJIVJ Q1J Q1JC:JJ1J$`V: C:JJ1J$`QHV 1 7 B-'- ........ C:JQ`I: QJJVHQJ Q .V`1V `:J1 V`01HV 17',(W ....................11 %`:J1 V`01HV :@VQJQJ: QII% V`:1CL%:]1R`:J1 V`01HV Q.JQCVJ`10VQ``1RQ` 1`H%C: Q``:J1 V`01HV :1:`@ QI]CV V `VV `QQI `VV : V1:7 :`@1J$ `1J$.:IV:H. 1H7HCV:H1C1V :@VVJRQ : VRV `1:JQJJVHQJ :@VVJRQ :: . :J$RQJ1RRCQH@: . % V`QQ] 17+; :7JR1J$ /-_-/......................17 `:J]Q` :QJVI:JR:J:$VIVJ ^_C:J I]CQ7IVJ `:J]Q` :QJC:JJ1J$ Q1J Q1JR$VI]CQ7IVJ VJ V` QQI Q`Q1 1 7 H3I-+- ............85 61J$% RQ`RQJ V6 %1CR1J$ :JRI:`@%1CR1J$:JRQH:C1 Q`1H1 `1H %R$VQ7CV_%:`V :QJ:CV$1 V`Q`1 Q`1HC:HV V :1C `1:J$CVCQH@:JRC:`QJQ`JV` 1G`:J 5J$:$1J$Q1J Q1JJ01`QJIVJ 11 Q`:JRQ%`1 VJ:QJ 1 7/03+-5'53 17/81,/*_ . /_Q .............. 1V1 :`@ 16Q`:JRV V1V1$.GQ`.QQR:`@ %1CR1J$H:CV ` 1J1 7%1CR1J$ %1CR1J$V1$. ` 5%C %`:C:JRJ V` :1JIVJ VJ%V %1CR1J$V G:H@:JR V]G:H@ `VV H:]VV1$J 1 7H-_<3,1.......99 `G:JQ`V #'#- ........................... 17 <J`,3 3- ......................... #30#7#'I1 Q1J Q1JQ`V A++..................111 : V `VV 11J #30H7``J`B-...............117 V :.1J$ QJ :V #30'7#33H3I ......121 Q.JQJ `VV VJR V :1CQ``1RQ` #307H-_W_+W......... QG:HHQ:`V.Q%V :J$RQJ #30/7#3+Y ............125 :J1QJ1CC :IV:R1QJ:`@ 1` VCVIVJ :I]% Setting the Stage :R1QJ;Q1J Q1J1%JC1@V 01 :C1 7Q` .V`V Q` .VHQII%J1 7 :J7Q .V`1J .V1Q`CR8J.1 :JR`V$1QJ8 Madison: A Model City5`VJQ1JVRH1 7 ]C:JJV`Q.JQCVJ:1R5>:R1QJ1 .VRVH11QJ1V::HQII%J1 7 QJVQ` .VIQ `1@1J$V6:I]CV .: I:@V QR:711CC.:]V .VQ1J Q1J HQ%CRGVVCVH VR1J .VJ1 VR : V Q` QIQ``Q18`V01Q%]C:JJ1J$ Q`:H1 71.1H..Q%CR.:0V:R1JH VcQ` 51JHC%R1J$Madison: A Model City (1911), Downtown — Proposals 1JR101R%:C1 75I:`@VRH.:`:H V`1H for Central Madison (1970)5:JR V]:`:J$1 ``QI:JR1JI:J7 Downtown 2000 (1989)5.:0V.:R `V]VH VCV0:J$1 :GQ0VQ .V` ]`Q`Q%JR]Q10V1I]:H QJ.:]1J$ H1V8 Q]Q$`:].751 C:@VHVJV`75 QR:7;Q1J Q1J8CCV CQ 7 Nolen’s Madison: A Model City 1 V:`C7VCVHQJ: .V:]1 :C:JR V6]VH :QJ`Q` .V`% %`V:JR:CC : .VV: Q` .V : VJ10V`1 751 I:RV1$J1H:J `VHQIIVJR:QJ :HQJ8.1]C:JG%1CRQJ:`1H. ]Q]%C:QJ51 .1 Q`75%H.1J%VJ:C .: .:0VGVVJ1I]CVIVJ VR8 ]C:JJ1J$ `:R1QJ Q]`Q01RV:R7J:I1H `:H Q`: .VV.Q%CR%`VC7.:0V ``:IV1Q`@`Q` .VJV6 1VJ 77V:`8 `Q%JRV6]`V1QJ1J:H1 7]C:J5:H1 7 Q1J Q1J:R1QJ.:V6]V`1VJHVR: 1VI:`@ .V .:JJ10V`:`7Q` RV0VCQ]IVJ :JR:H1 7C1`V11 . .V `VJ:1:JHV1J .V 1VJ 77V:`1JHV Q.JQCVJ;]C:J`Q`:R1QJ5 .1 `Q`I:JR:0Q`%JC1@V .: Q`:J7 .VC: Q1J Q1J]C:JJ1J$VcQ` 8 C: V Downtown Plan11CC$%1RV .V Q .V`]C:HV8?JRVVR5QJ .V . .1]C:J11CCV .V :$V`Q` .: `% %`V$`Q1 .Q`Q%`R7J:I1H:JR :JJ10V`:`7Q` .1VI1J:CRQH%IVJ IQIVJ %I QHQJJ%V8 ]`Q]QV: VJ$:$1J$Q1J Q1J51.1CV% :1J1J$ 1J.:]1J$ QR:7;Q1J Q1J5 .VV ``:IV1Q`@ QHQJJ%V QVJ.:JHV .V .V `:R1QJ5.1 Q`75:JR01 :C1 7 VJV CC.QCR `%V8 _%:C1V .: I:@V:R1QJ:1Q`CR .: 11CCHQJJ%V QI:@V:R1QJ5: HC:H1 71.1CVVcVH0VC7:RR`V1J$ QRVC1 78 Q1J Q1JV`0V::R1QJ; .V1%VQ` QR:7:JR:JH1]:J$ 1$J: %`V8 1 .V$VQ$`:].1H5 .VJVVRQ` .VJV6 1QRVH:RV VHQJQI1H5:JRH101H.V:` Q` .V :JRGV7QJR8 #%.HZ`H HQII%J1 78.VJ]VQ]CV .1J@Q` J%`1J$ .: Q1J Q1J]QVV:J :R1QJ51I:$VQ`Q1J Q1J:JR .1]C:J1:GQ% $VJ$ .V :% .VJHVJVQ`]C:HVVQJV .: 1 %J1_%V1 .I%VJ$Q VJR`10V `%JR:IVJ :C`1$. :JR.:01J$:HCV:` G%1CRQJ1 %J1_%V_%:C1V5`VVH .V1`1I]`V1QJ8 1 .V]C:HV1.V`V 011QJ`Q` .V`% %`V$`Q%JRVR1J .V0:C%VQ` .VH1 7;`V1RVJ 5:JR .VHQII%J1 7HQIV Q$V .V`5 VJR%`1J$]`1JH1]CV .: 11CC:%`V: RQVJQ `10V Q`V]C1H: VQ .V` V]VH1:CC7`Q` .VI:J7V0VJ 1 .Q %HHV`%C`% %`V8 1:GQ% I:@1J$ HQII%J1VV1H`%H1:C1JVJ%`1J$ :JR .V:G%JR:J :H01V1 ]`Q01RV8 RVC1GV`: VH.Q1HV Q:H.1V0V .: 1 CQJ$R V`I.V:C .8VJVQ`]C:HV Q1J Q1JGVCQJ$ Q:CC:R1QJ 011QJ51J V:RQ`1QC: VRRVH11QJ `V`V` Q]VQ]CV;]V`HV]QJ5 `V1RVJ :JR:CC.:0V: :@V1J1 11 .Q% HQJHV`J`Q` .V]`VHVRVJ : %RV5:JRVIQQJ:GQ% :]C:HV8 `% %`V5GVH:%V:J:H0V:JR.V:C .7 .V7I:7V Q`HQJ1RV`:QJ`Q` .V 11J%VJHVRG7 .VJ: %`:C:JRG%1C Q1J Q1J11I]Q` :J 1JVJ%`1J$ .V H%I%C:0V1I]:H Q`1JH`VIVJ :C VJ01`QJIVJ :JR]VQ]CV;1J V`:HQJ Downtown’s iconic skyline view across Lake Monona |ű1ű| VJ$ .V :$V 11 . .VI8%HHV`%CRQ1J Q1J:`V Madison: A Model City5Q.JQCVJ HQI`Q` :GCV5G% : .V:IVIV5 : VR5>QQ .V`H1 7Q` .V1Q`CR5 V6H1J$5`%J5:JR]C:HVQ`HQJJ%:C Q`:`:@JQ15.:%H.:%J1_%V R1HQ0V`781V:`VV0V`V0QC01J$ 1 %:QJQJ:V`1VQ`C:@V11 .:J :JR5R%VC:`$VC7 Q .V1`HQI]:H JV5 Q]]Q` %J1 7`Q`QI%H.:JR%H. %H.H.:J$V1JRQ1J Q1J:`VQ VJ R1`VH `VC:QJ.1] QGV:%`%C1: V` IQ`VJQHV:GCV8 1:$10VJ .: .V ``QJ :$V8.V].71H:C1 %:QJ Q1J Q1JQ` QR:711CCGVR1cV`VJ 1J HV` :1JC71R1JH C71JR101R%:C8? 1VJ 77V:`8%HHV`%CRQ1J Q1J ]VJRHQJ1RV`:GCV`VQ%`HV]C:JJ1J$ .V .I%1:]]`Q61I: VC7:.:C` I1CV11RV1J .V]C:JJ1J$:`V::JR A typical downtown street scene `Q`:JR1Q`@1J$ Q1:`R:RV1`VR `% %`V8.11JHC%RV]`Q:H0VC7 1:J@VRG7:@VVJRQ ::JR :RR`V1J$ .QV .1J$ .: JVVR QJQJ:8.V:V .VHHQJ `1G%QJ 1I]`Q0VIVJ 8 :CQ1JHC%RV .VC:@V]`Q01RV:1VCC: .V 1RVJ`71J$:JRG%1CR1J$QJ .V .1J$ `VH`V:QJ:CQ]]Q` %J1VI:@V .VI .: 1Q`@1VCC51.1CV`VHQ$J1<1J$:JR 1J V$`:C QQ1J Q1J;1RVJ 78.V V1<1J$JV1Q]]Q` %J1V .: 11CC 1QC:@V:`V_%1 VR1cV`VJ ``QI @VV]Q1J Q1J``V.:JRR7J:I1H8 QJV:JQ .V`:JR .V1:7Q1J Q1J Q1J Q1J:R1QJ QR:71I%H. 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