LAWRENCE PROPERTIES UPDATEUPDATE

RESIDENTIAL MANAGERS SINCE 1925 • NEWSLETTER • WINTER 1997 The Art of Creative Keeping: PROFILE Intelligent Storage Strategies for Apartment Living

he apartment in which you live is looked at more than once or twice in the T more than just shelter from the last two years, you can probably live just storm. It’s your personal space – the as well without it. Bundle it up and space you are free to fill with the things either donate or sell it. You’ll have a lot you most want around you. But if you’re more space right away. (Repeat this like most people, you probably have process at least annually. And make sure more things than you do space in which to leave some extra space, if you can. to keep them. Which is why mastering Remember: Nature abhors a vacuum, LP Welcomes Ruth McCoy the art of creative keeping can be helpful, and new stuff will quickly accumulate to Director of Residential Brokerage especially for apartment dwellers. replace what you’ve discarded.) Creative keeping is about discovering, Next, categorize your possessions and We are pleased to introduce Ruth McCoy, licensed real estate broker, as our new re-defining, and exploiting the space you define your space needs. Once you’ve Director of Residential Brokerage. Ruth’s already have (which, as you’ll soon dis- determined what you’re going to keep, impressive background embraces more than cover, may actually be much more than categorize the items according to what a decade of professional real estate experi- you think). It’s about figuring out how to you use frequently, what you rarely use, ence, and imminently qualifies her for this keep as many of the things you want to what is seasonal, and what you want to exciting and challenging position. keep — as elegantly, resourcefully, and keep and either display or store away. Before joining Lawrence Properties, Ruth ingeniously as possible — without com- Since making the best use of your space was Director of Rentals and Sales for D.J. promising your own comfort. means designing it to accommodate your Knight & Company, Ltd., a residential real estate and international relocation company Here, then, are some intelligent stor- true lifestyle, you’ll simultaneously want serving the Fortune 500 and many other age strategies designed specifically to to define your space needs based not in prominent clients. At D.J. Knight, Ruth help you keep the things you love ... with- terms of where things ought to go, but hired, trained, and managed a staff of more out tripping over everything you own. rather on where they really live. This than 40 professionals, and served as consul- First things first: Jettison the dead process will help you to determine what tant to a variety of developers and landlords weight. The first step in creative keeping kind of storage space you really need, on new housing activity. is to get rid of those things you don’t and where. (For example, if your kids Ruth’s credentials also include past posi- want, don’t use, don’t need, don’t wear, toys belong in their rooms, but they tions as Vice President and Director of Cooperative Sales for J.H. Taylor and don t like anymore. With the weath- spend most of their time on the kitchen Management Corporation; and Senior Vice er turning cold, now is the season to stay floor, it might make sense to re-allocate a President and Sales Manager for William B. in and do some serious housecleaning. low kitchen cabinet shelf for the most May Company, Inc., where she simultane- Go through your drawers, your closets, frequently used playthings.) ously managed their Westchester and your cabinets, cupboards, and cartons; if Now look for underutilized space. You Upper Manhattan sales divisions. what you find hasn’t been used, worn, or may think you’re already using all the Throughout her career, Ruth has called space you have, but a second look may upon her degree in Communications, reveal space you hadn’t seen before. For Magna Cum Laude from Queens College, to create and develop effective advertising, example, have you considered your hall- promotion, and publicity campaigns for the way walls for high shelving? How about properties under her supervision, demon- the space at the very top of closets, your strating her formidable expertise in all In this issue… corners, and in front of windows? All are aspects of residential marketing and sales. viable storage locations you may not now Reflecting her commitment to the quality The Art of Creative Keeping . .1 be maximizing. of housing in the metropolitan area, Ruth is Profile ...... 1 Once you’ve figured out what you want an active member of both the Real Estate to store, and where it most sensibly Board of New York (REBNY), most Such Interesting People ...... 3 notably as co-chair of REBNY’s Education You Should Know About . . . . .3 belongs, the next step is to arrange the Committee; and the Downtown Brokers storage so that it’s appropriately accessi- Association. Brokerage Report ...... 4 ble. (Continued on page 2) Bulletin Board ...... 4 Put it on a shelf. Shelves are the most 1

The Art of Creative Keeping (cont’d) animals, and put in a set of colorful bins, it could be worth the minimal cost popular way to store things because stacking baskets to hold school sup- to rent one. Same for basement bicycle they can go almost anywhere and plies, etc. And make sure that every- racks. But if your building doesn’t offer because they can be either open for dis- one’s nightstand has drawers. storage, there are plenty of commercial play (as in the case of bookshelves), or In the kitchen. Take advantage of warehouses throughout the city that closed for storage (as in the case of cab- commercial organizers for cupboards will rent you a unit of any size. inets and cupboards). Whether it’s the and cabinets, such as shelf-dividers, As the poet Walt Whitman wrote, high shelf in a closet, the top shelf in turntables, lazy susans, pull-out bins, “To me, every cubic inch of space is a your breakfront, or a single plank shelf and other similar space-saving gadgets, miracle”. With a little creativity, you you’ve installed close to the ceiling, to help you stay organized. If you’re can capitalize on every miraculous inch remember that the things you use least looking for new small appliances, get of space in your apartment ... especially often should be placed up high, and the kind that mount under cabinets if you remember these three final rules: your heaviest objects should be placed (e.g., microwaves, coffee makers, can 1.If you don’t love it, get rid of it. on the middle shelves so openers, etc.) to pre- 2.A place for everything, and they won’t have to be serve your precious everything in its place. lifted or hoisted. Just counter space. Make 3.When the spirit moves you to go make sure they’re room in your cupboards shopping, go to the movies instead. secure, and don’t over- by lining one kitchen load them. wall with a pegboard or PROFILE Put it on a hook. metal grate, and hang (continued) Next to shelves, hooks your frequently-used pots and pans on S- “I was impressed with Ruth’s energy and are your best storage professionalism the first minute I met her, ” option. Hooks on walls for coats and shaped hooks, pot and pan bottoms fac- says Lawrence Properties president Asher keys; hooks in the bathroom for towels ing out. (That’s what the holes in the Bernstein. “I knew immediately that Ruth and blow dryers; hooks on the kitchen handles are for!) You can even get a was right for our company. She has the per- wall and/or ceiling for your pots and ceiling-mounted glass rack like the ones sonality and ability to take charge right pans and plants; and even a special set in bars to free up your cupboards. away, and she has that special combination of hooks for your bicycle. (Jerry In the bathroom. You’ll make more of both intelligence and heart.” In her new position, Ruth is responsible Seinfeld has his bicycle on the wall. room in the cabinet and linen closet if you store clean towels in a pretty wick- for overseeing all rental, leasing, and bro- Why not you?) kerage activity for the extensive LP Sales Into the closet. Has the home yet er basket. And a behind-the commode and Brokerage operation. Her enviable been built with enough closet space? storage unit and tub-to-ceiling shower track record of success in both operational Then again, your closets can probably caddy will provide accessible storage and personnel management, combined with hold more than you think. With three for frequently used personal products. the unique humanity she brings to her work, walls, a door, and a floor, your closets If you work from home. Hideaway make her the perfect steward for LP s active can be goldmines of storage space. offices are great new spacesavers. Brokerage Department. “I love working with people,” says Ruth, Commercial closet organizers, available Constructed to look like standard armoires, they open to reveal a desk, “especially when it comes to helping them at any hardware, home center, or find the right place to live. I take it as a department store, include rod systems, file cabinets, shelves, and computer great and rewarding responsibility to match multiple garment holders, pull-out bins, space. They’re affordable and available people with homes that work for them, both shelving, and a host of clever space from all the major office supply stores financially and personally.” dividers and definers that can turn your in a variety of designs and finishes. “I was excited by the opportunity to work closet mess into miracle space. In every room. Footlockers, travel with such a well-established, well-respected Complement your closet organizers trunks, wicker baskets, and even pretty, company,” adds Ruth. “I was impressed with the quality of buildings they manage, with additional hooks along the closet sturdy hat boxes offer the practicality of surface space combined with storage. and by their care of those buildings. To walls for ties, belts, and handbags; and show that this attentiveness continues in my use the high closet shelf for your lug- Also, always be sure to choose furni- division, I invite every shareholder to call gage, in which you can store your out- ture that can pull double duty, like cof- me for a personal consultation to review of-season clothing. fee and end tables with shelves and their apartment for future selling or sublet- In the bedroom. Don’t overlook drawers. And keep in mind that dining ting–or just to see, out of curiosity, what it what’s underfoot; specifically, all that tables can be covered with floor-length may be worth today.” space under your bed. In terms of stor- cloths to hide whatever you care to put Ruth’s offer is a no fee courtesy of Lawrence Properties. To arrange an age, captain’s beds with their own draw- under them. Remember: The things you use fre- appointment, call Ruth at (212) 868-8320, ers are ideal. But if you have a conven- ext. 250. tional bed frame, hide-away storage quently should be easily and conve- boxes some even on wheels will slide niently accessible, while the things you use less often should be stored on top right under. In the kids rooms, sus- © 1997 Lawrence Properties. Update is a publication of pending a mattress over a series of shelves or behind your more common- Lawrence Properties, 855 Avenue of the Americas, NY, NY 10001 (212) 868-8320. Every effort has been made to wooden crates with the openings facing ly-used possessions. And what you achieve accuracy in the information contained in this publi- out will create many roomy storage bins hardly use at all can go into permanent cation. However, the law changes constantly and is subject to different interpretations. Lawrence Properties assumes and cubbies for stuff that never gets off storage. no responsibilities for any damages resulting from inaccura- If you’re still starved for storage cy or omission in this publication. Readers are advised to the floor, anyway. Suspend a mesh seek professional assistance before making decisions or tak- hammock in a corner to hold stuffed space and your building offers storage ing action based on information presented in this publication. 2

SUCH INTERESTING PEOPLE You Should Know About ... New Lead-Based Paint Disclosure Requirements The Environmental Protection Agency (EPA) Such interesting people live in starred Tab Hunter and Divine. and the Housing and Urban Development (HUD) Lawrence Properties-managed build- “Doing One From The Heart was one of agencies of the federal and local governments ings. We thought you might like to the most daring career moves I’ve recently put into effect a new law regarding the meet some of them, so each issue we made,” says Ms. Kazan, “because at presence of lead-based paint in residential build- introduce someone we think you’d like the time, I was running two Playboy ings. This new law, which went into effect on to know. This issue, meet: Clubs and I made the decision to leave September 6, 1996, requires that sellers and lessors of residential dwelling units inform buyers and the nightclub business and embark on a rental tenants of any known lead-based paint with- Lainie Kazan: new career in film. It was a huge gam- in those apartments prior to contract. A statement ble. But Lust in the Dust is probably my indicating that the seller/lessor has complied with Always Fabulous, favorite project to-date. I had such fun, this disclosure requirement must now be signed by Always On The Go and really enjoyed the people I worked the prospective buyer or tenant (including sublet with.” Since then, Ms. Kazan has tenants), and must be included in all contracts of Enduringly versatile is the only way appeared in such successful films as sale and in all leases. A copy of the booklet, Protect Your Family From Lead in Your Home to describe the fabulous Ms. Lainie Harry and the Hendersons with John must also be provided to buyers and lessors. Kazan, whose sultry voice and com- Lithgow, Beaches with Bette Midler and For your convenience, and to ensure the full manding presence have made her a Barbara Hershey, and Whoopi compliance of all LP-managed buildings, Lawrence favorite among theater, cinema, televi- Goldberg’s latest hit comedy, The Properties has added the appropriate required lan- sion, and music fans the world over. Associate. The list is a long one. guage to all our Sales Applications, and has creat- Born and raised in Brooklyn, Ms. Ms. Kazan s performance in the 1984 ed a rider that has been annexed to all lease agree- film, My Favorite Year, earned her a ments. We have also distributed copies of the Kazan has been thrilling audiences with booklet to all shareholders for them to share with her immense talent since she was only Golden Globe nomination, and her prospective buyers. three years old. By the time she was six, 1993 Broadway musical adaptation of For more information, consult your Lawrence Ms. Kazan had already performed on the film garnered her both Tony Award Properties Management Executive. local New York television and, original- and Outer Critics Circle nominations as ly trained as a dancer, tapped her way Best Featured Actress in a Musical. Real Estate Tax Credits into the hearts of everyone who saw her Her stage performances in such produc- In an effort to do away with the long-standing Jacques Brel is Alive and Well disparity in New York City real estate taxes paid by on the stage of the Brooklyn Academy tions as single-family homes, and multi-unit dwellings like of Music. Passionate about her art from and Living in Paris, A Little Night cooperatives and condominiums, the City recently the earliest, Ms. Kazan earned her Music, Nunsense, and Orpheus amended New York’s Real Property Tax Law. This Bachelors Degree in Speech Therapy Descending, among others, have result- amendment to the law entitles certain cooperative and Theater Arts at Hofstra University ed in standing room only box office, and shareholders and condominium unit owners to a on Long Island, and then trained under her concert appearances at such venues tax abatement, or credit, toward their proportion- such luminaries as Sanford Meisner, as the Regency Hotel, Tavern on the ate share of their property’s real estate taxes. Any abatement granted by the new legislation to Lee Strasberg, and Joseph K. Scott Jr. Green, and the Westbury Music Fair cooperative shareholders will appear as a reduction But it is her late husband, the renowned have cemented her position as one of in your annual real estate tax statement (the 1099 jazz pianist/arranger/composer Peter the country’s top club and concert per- form issued by Lawrence Properties indicating a Daniels, whom she credits as her great- formers. Recently, Ms. Kazan released shareholder s proportional share of the co-op’s real est teacher. “It was from Peter,” says her sixth album, the CD Body and Soul, estate taxes). For condominiums, individual Ms. Kazan, “that I learned the most and she is currently maintaining a bi- boards have been given the authority to determine coastal lifestyle to accommodate a how to distribute the benefits of the abatement to about music.” either the individual unit owners or to the property Ms. Kazan’s first big break came in demanding schedule that includes man- as a whole. 1964 when she understudied Barbra aging her prolific film/stage/recording For more information about the City’s new real Streisand in the Broadway production careers and being a private coach to a estate tax law and how it may affect your property of Funny Girl. Her electrifying perfor- handful of fortunate aspiring and/or your unit(s), consult your Lawrence mance led immediately to a flood of actor/singers. When she is in New York, Properties Management Executive. professional offers, resulting in guest Ms. Kazan lives in a Lawrence Electronic Payment of Rent / Maintenance / appearances on virtually every top net- Properties-managed building. Common Charges work TV variety and talk show. With Says Ms. Kazan, “I love living in New If you’re using, or are considering using, your more than a dozen recurring television York. My mind is so happy here. I feel bank’s electronic payment system for electronic roles to her credit since then, today Ms. safer in New York than I do in L.A.” payment of rent, maintenance, or common charges, Kazan entertains millions as Fran “If I could say one thing to anyone please arrange for your bank to forward these pay- Drescher’s Aunt Frieda on the popular who wants to pursue a career in the arts, ments directly to the Lawrence Properties offices CBS TV show, The Nanny. it would be not to worry about the for timely posting. Electronic payments that are made to the PO number shown on rent/mainte- Among Ms. Kazan’s numerous movie results of what you want to accomplish. nance/common charge bills will require manual credits are One From The Heart (1982), Develop yourself as an artist and a handling and may result in posting delays and late directed by a then-struggling Francis craftsperson, and also as a businessper- fee charges. The address to which all electronic Ford Coppolla, and Lust in the Dust son. You’ll need a background in both to payments should be made is: Lawrence Properties, (1985), the off-beat comedy that co- be successful in the field you’ve chosen.” 855 Avenue of the Americas, New York, New York 10001. 3

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192 Unit Cooperative Unit 192

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Forest Hills, Queens Hills, Forest

102-32 65th A 65th 102-32 venue

$335,000 Drs.office/Res.1Bed 60 West 68th St. 68th West 60

102-12 65th Avenue & Avenue 65th 102-12

135 West 16th St. 1 Bed ...... $163,000 ...... Bed 1 St. 16th West 135

60 Riverside Drive Riverside 60 Studio ...... $87,500

. L T 102-12 CHELSEA TD ENANTS UPPER WEST SIDE WEST UPPER

79 Grand St. Loft ...... $500,000 ...... Loft St. Grand 79 401 East 74th St. 74th East 401 2 Bed 2 ...... $285,000

380 West 12th St. Loft ...... $600,000 ...... Loft St. 12th West 380 530 East 72nd St. 2 Bed ...... $419,500 ...... Bed 2 St. 72nd East 530

A 400 Unit Garden-Style Cooperative Garden-Style Unit 400 A

39 East 12th St. 5 Rooms ...... $499,000 ...... Rooms 5 St. 12th East 39 315 East 80th St. 1 Bed ...... $125,000 ...... Bed 1 St. 80th East 315

Kew Garden Hills, Queens Hills, Garden Kew 140 Charles St. Charles 140 1 Bed 1 ...... $235,000 ...... 417 East 90th St. Studio ...... $57,500 ...... Studio St. 90th East 417

45 West 11th St. 2 Bed ...... $180,000 ...... Bed 2 St. 11th West 45 UPPER EAST SIDE EAST UPPER 138-39 Jewel Avenue, Jewel 138-39

GREENWICH VILLAGE GREENWICH

420 East 58th St. 1 Bed ...... $255,000 ...... Bed 1 St. 58th East 420

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SALES SUTTON PLACE SUTTON

212 East 48th St. 1 Bed ...... $120,000 ...... Bed 1 St. 48th East 212

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20 East 80th St. Studio ...... $1,750/mo ...... Studio St. 80th East 20

260 W. Broadway 2 Bed Loft ...... $490,000 . . . . . Loft Bed 2 Broadway W. 260 A 113 Unit Luxury Condominium Luxury Unit 113 A

UPPER EAST SIDE EAST UPPER

TRIBECA

301 East 45th Street, NYC Street, 45th East 301 420 East 46th St. 1 Bed ...... $2,550/mo ...... Bed 1 St. 46th East 420

39 East 12th St. 1 Bed ...... $142,500 ...... Bed 1 St. 12th East 39

TURTLE BAY TURTLE

D T ELEGA HE TE

39 East 12th St. 12th East 39 Loft 1 Bed 1 Loft ...... $139,500

131 West 85th St. Studio ...... $1,200/mo ...... Studio St. 85th West 131

GREENWICH VILLAGE GREENWICH

2790 Broadway 1 Bed ...... $1,000/mo ...... Bed 1 Broadway 2790

EXCLUSIVES A 177 Unit Luxury Cooperative Luxury Unit 177 A UPPER WEST SIDE WEST UPPER

430 West 34th Street, NYC Street, 34th West 430 24 West 54th St. 1 Bed ...... $2,300/mo ...... Bed 1 St. 54th West 24

444 W 444 est 35th St. 35th est 1 Bed 1 ...... $1,540/mo ......

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VERLOOK ONVENTION .$1,875,000 Penthouse Bed 3 St. 61st East 40

MIDTOWN WEST MIDTOWN

1049 Park Avenue 6 Rooms ...... $515,000 ...... Rooms 6 Avenue Park 1049

60 East 8th St. 8th East 60 1 Bed 1 ...... $2,600/mo

170 East 88th St. 2 Bed ...... $265,000 ...... Bed 2 St. 88th East 170

A 250 Unit Luxur Unit 250 A y Cooperative y

.$4,150/mo Bed 1 Fl. Parlour St. Bank 76 401 East 74th St. 2 Bed ...... $231,000 ...... Bed 2 St. 74th East 401

275 Bleecker St. 1 Bed ...... $1,150/mo ...... Bed 1 St. Bleecker 275 401 East 74th Street, NYC Street, 74th East 401 UPPER EAST SIDE EAST UPPER

GREENWICH VILLAGE GREENWICH

301 East 45th St. 1 Bed ...... $205,000 ...... Bed 1 St. 45th East 301 A T

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416 W 416 est 20th St. 2 Bed ...... $2,750/mo ...... Bed 2 St. 20th est TUR TLE BAY TLE

CHELSEA

1 Bed ...... $650,000 ...... Bed 1 St. 58th East 420

RENTALS

SUTTON PLACE SUTTON

Management Assignments: Management

60 Riverside Drive 2 Bed ...... $437,000 ...... Bed 2 Drive Riverside 60

call Ruth McCoy at 212-868-8320, ext. 250. ext. 212-868-8320, at McCoy Ruth call

6 Rooms ...... $435,000 ...... Rooms 6 St. 70th est W 120

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LAWRENCE PROPERTIES BULK RATE U.S.POSTAGE UPDATE PAID 855 Avenue of the Americas New York, New York, 10001 NEW YORK, N.Y.

Permit No. 5704