Tretorn began in 1891 in Helsingborg, Sweden and has spent the past 125 years continuously building, creating, developing, improving and innovating. From the official tennis ball of the Swedish Open, to Tretorn’s famous Wings rubber boots and the world's first luxury tennis shoes, it has taken its Scandinavian roots around the world, combining both style and practicality. Tretorn has continued to merge diverse worlds: city with nature, form with function, sports with intellect, fashion with leisure, and classic with contemporary. This year Tretorn celebrates 125 years of heritage and to the continued improvement and innovation that keeps the brand going. Who are people that would love Tretorn products?
Urban Normcore Nomad Nordic Urban
Suits to Sneakers Downtown Chic Suits to Sneakers Matching sneakers with suits gives the easiest way to inject casual spirit into most formal rigs. Downtown Chic “The availability of high-fashion athletic shoes, and the cool-girl trend of pairing sneakers with dresses, means that we just might start seeing a shift”
Thanks to product innovation and diverse categories, sneakers have evolved to a fashion item from function focus footwear and more designers are launching sneaker collections. Normcore People are looking to outfit that are comfortable and fuss-free, and to Fashion is getting wear them everywhere. Whether it's a romper for a festival, an off-the- functional. shoulder bikini at the beach, or a lightweight floral bomber jacket for spring, consumers are searching for items by occasions and activities. Nomad “Fashion is an integral part of travel, from sussing out local styles to maintaining effortless sartorial flair throughout that 10-day business trip.”
Consumers are searching for items by occasion or activity. For people who frequently travels, it is important to carry essential items that are comfortable yet can match with any outfits and stay stylish. Nordic Scandinavian design
Scandinavian design brands are getting more presence in US such as C.O.S or HAY for minimal and simple design yet emphasizing on functionality and craftsmanship. Scandinavian style of design rooted from the culture in Scandinavian countries, design is element of living and life style rather than consumption.
Presentation design and Cover photography by Ellen Oh