Cash Box Coin Machine Industry
Total Page：16
File Type：pdf, Size：1020Kb
CONFIDENTIAL WEEKLY OF THE THE CASH BOX COIN MACHINE INDUSTRY SIGNS IN LOCATIONS WEXtCrfi TOP BANDS ’?? 6 rttxvse" " tin* »"*# ^*" WimuTzER 4t becoming one of America’s best known profit producer FOR WURLITZER FACTORY - APPROVED FOR WURLITZER LOCATION OWNERS MUSIC MERCHANTS . Everyone, everywhere is learning lo look for the Sign of The Sign the Musical Note, promoted in full color, full of the Musical Note. There they will find Wurlitzer Music page national magazine ads ... on billboards from coast . America s Favorite Nickel s Worth of Fun. W ide- to coast ... on signs in locations is a natural patron awake location owners know it —are installing Wurlitzer puller for any location when displayed on its window Phonographs—are tying into Wurlitzer’s national ad- or door. vertising—are taking in more money with Wurlitzer Smart location owners are awake to this fact. They want than they ever did before. Like the Wurlitzer Factory- W^urlitzer Music in their places of business . they Approved Music Merchant, they’re cashing in on must go to a W urlitzer Factory-Approved Music Mer- Wurlitzer leadership. The Rudolph W urlitzer* Com- chant to get it. He can and is cashing in on W urlitzer pany, North Tonawanda, N. Y. "The Name That Means Leadership. Music To Millions. y' f www.americanradiohistory.com www.americanradiohistory.com Vol. 7, No. 34, Serial Number 242, Week of May 13, 1946 Greater Recognition By Bill Gersh This year of 1946 has seen this industry striving to public -— is the first and best work which can be ac- gain greater stability, acceptance and, especially, greater- complished for any public relations program. recognition. The advertising, publicity and educational work which This has all come about since The Cash Box proposed will be done by long experienced public relations coun- that a “Public Relations Bureau” be created for this sellors will only back him up. All this work will not industry, which would promote the best interests of be worth a plugged nickel if the operator himself doesn’t this field and would, once and for all time, eliminate get back of this program and do everything he can to much of the “mystery” surrounding the coin machine make it successful. business so that it would stand in the open, among all That is why the CMI is appealing to the operator di- other big industries, with long overdue and respected rectly to enter into their organization as an “associate recognition. member” — so that he will intensify his interest in the Since the proposal that a “Public Relations Bureau” work they plan to do — for him. be created by this industry, the CMI (Coin Machine In- With the operator wholeheartedly back of this pro- dustries, Inc.) leading association of the coin machine gram there is absolutely no doubt that it will prove business, has adopted the suggestion. CMI has been successful. It is his groundwork with the location owners asking that everyone in this field cooperate with it to (and thru the retailers — the public who patronize his get a “public relations program” under way on a na- locations) which will start the ball to rolling in the tional scale. right direction. It is easily understood, by all who comprise this He will be the one who can help gain the greatest industry, that the one and only fashion in which to sol- good — the most outstanding recognition for this in- this trade, idly and sensibly gain greater recognition for dustry. It is up to him to work with whatever organiza- is for the best sort of public relations effort to be put tion — especially with CMI — that will assure him of forth to draw the proper sort of attention to this field his future in this industry — which means insuring his and to, especially, overcome a great deal of misunder- livlihood for the years to come. standing, which is not only current with the general pub- lic, but even with the best informed press of the nation. The most outstanding factor in this drive for greater recognition of the coin operated machine industry is that everyone of the leading coinmen in the nation are eager to get into this effort. They are willing to work with all the energy they have to bring this about. These men realize that by this industry gaining better understanding, acceptability and recognition in their communities that they will tremendously benefit. They will be more assured of continuing on in this business on a more solid basis. 113 Ml This sudden turn on the part of so many in this field M to this type of effort is extremely commendable. It is a THE CONFIDENTIAL WEEKLY OF certain sign that the members of this trade have at last THE COIN MACHINE INDUSTRY” forgotten that just earning profits is all that is to their SUBSCRIPTION ONLY interest in their business. They have now come to ISSUED EVERY WEEK BY IN WHOLE OR IN PART FORBID understand the meaning of gaining more than just im- REPRODUCTION DEN WITHOUT WRITTEN PERMISSION FROM THE profits. They now also want to help themselves mediate PUBLISHERS. COMPLETE CONTENTS COPYRIGHTED. for many years to come by gaining greater recognition of their business endeavors today. And they want to PUBLICATION OFFICES high a plane as possible so keep this recognition on as YORK in- 381 FOURTH AVENUE. NEW YORK 16, NEW that this great entertainment and merchandising ALL PHONES: MUrray Hill 4-7797 dustry will continue to win the applause and acclaim OFFICE of all American business. CHICAGO 32 W. RANDOLPH ST., CHICAGO 1, ILLINOIS But, this cannot be accomplished by just wishful HELEN PALMER, Mgr. ALL PHONES: DEarborn 0045 thinking. It cannot be done by theory. It must be done right by the best possible practical methods. These start LOS ANGELES OFFICE with the operator himself. He is the contact and focal 422 W. 11th ST., LOS ANGELES 15, CALIFORNIA with the MARSHALL MICON, Mgr. ALL PHONES: PRospect 2687 point of all public relations effort. His contact location owners — and thru them with the general www.americanradiohistory.com The Cash Box Page 4 Week of May 13, 1946 70^o -30^0 COMMISSION? 10/ A TUNE, 3 FOR 25/? $10 PER WEEK FRONT MONEY? r ~\ The Cash Box 381 Fourth Avenue, New York 16, N . Y. I've read your editorials on the need for a better commission basis due to the tremendous increase in overhead expense and the higher cost of equipment. I believe the most practical method is ... Signed. Firm Name Address LCity .Zone State www.americanradiohistory.com - The Cash Box Page 5 Week of May 13, 1946 RUM OPERATOR RETS 751 COMMISSION Has Less Overhead Expense, Lower Equipment Cost, Operates in 350 Class Hotels, Claims Coinmen Can't Operate Profitably on Less than 75% Commis'n NEWARK, N. J.—The time has come basis. They give the player 2 hours (and international) acceptance. They when every intelligent, far seeing of radio music for 25c. If the cus- never dreamed that the juke box coin machine operator in the country tomer plays the radio for only a would become the most powerful is at last driving to obtain what this half hour or so and then turns it off, musical network in world music publication has been urging on him he can turn it on again later for history. for almost four years now — the more music, until he gets his full This 50% -50% commission basis 70% to the operator and 30% to the two hours of play. continued on during the war period, But, all storekeeper commission basis — to what is most important to even tho The Cash Box urged that it insure himself profitable operating other operators everywhere in the be changed, and earned good profits for post-war. nation, is the fact that here is an op- for the operators, simply because As this 70% - 30% idea gains erator who does not endure as much there was no new equipment to buy. greater momentum each day, other increase in his overhead expense as But, overhead continued to increase. suggestions also flood in. At present does the regular juke box and pin- Mechanics who were paid $35 per there is a suggestion that the opera- ball coinman; who also hasn’t the week are now getting three and four tors of music machines do away with terrific cost of the new equipment to and more times that much. Records the 5c coin chute entirely and fea- face (the cost of one modern juke have gone sky high. Needles, tubes, ture 10c per tune, 3 plays for 25c. box would buy a dozen of the new parts, supplies, general help, rent, Another suggestion, which is being coin operated radios) and yet these trucks, tires, garage, etc. are also practiced in some territories where juke box and pinball coinmen, en- away up in the sky. The Cash Box strong music operators’ associations during so much more expense and noted this inflationary trend during rule, is to obtain “front money.” higher equipment cost, are receiving the war period and started immedi- Most cases show that such ops ob- less commission (by far) than what ately to urge the juke box operator tain $3 for older machines. $5 for this operator is getting. to quickly change his commission newer machines. A few ask 1% of Certain members of the Ohio State basis while the war was on to 70% the entire installation cost. But, the Automatic Phonograph Owners As- 30%. majority of “front money” coinmen sociation disagree with The Cash Today — it is imperative that this believe that the music op should get Box that the' modern commission commission basis be changed.