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The WWW and the Future of PEDIATRICSPEDIATRICS

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The WWW and the Future of PEDIATRICSPEDIATRICS The WWW and the Future of PEDIATRICSPEDIATRICS Virginia A. Moyer, MD, MPH Deputy Editor, Pediatrics Professor of Pediatrics, Baylor College of Medicine What is (was) Web 1.0? What is Web 2.0? Web 3.0?? What does this mean for the medical literature? What does this mean for Pediatrics? Web 1.0 In the early days of the Web, we didn’t know what to show on a computer screen. A call to action? A Button? A Brochure Shop? This period was called Web 1.0 Once the technical part of Web 1.0 was understood, the possibilities of the Web became clear. We discovered the power of community networks, the power of links and the power of collaboration and along came Web 2.0. Web 2.0: the Read and Write web Web 2.0 technology enables: •Publish & Disseminate Information •Network or Build On-line Communities •Collaboration (active or passive) •Interact with others •Engage with others •Share Your Stories/Accomplishments with the World •Transparency •Mobility Web 1.0 vs. Web 2.0 Static Web sites Blogs Emails Mashups Forums Podcasting / Webcasts Basic search Social Networks engines RSS feeds Groups Folksonomy Newsletters Wikis HTML Blogosphere What is a Blog? •Web Log •Online Diary Service Providers •Blogger.com •Wordpress.com •Blogspot.com Podcasting Vodcast & Podcast Subscribe or Listen Computer or Portable Device (I-Pod) I-Tunes: Share and Browse Example: www.apple.com/itunes RSS Feeds Really Simple Syndication (RSS) Download an Aggregator Receive Content that’s Tailored to Your Tastes Example: Pageflakes.com Social Networks & Communities A social network service builds online networks for communities of people. Share interests and activities or who are interested in exploring the interests and activities of others. Example: Facebook.com The official journal of the American Academy of Pediatrics Vital Statistics 70000 Paid Circulation 60000 67,215 50000 40000 95% of circulation is U.S. 30000 20000 As of June 30, 2010 10000 0 2008 2009 2010 6 Translated Editions Chinese Italian Polish Portugese Spanish Turkish Content is purchased from AAP, and translations are done by a commercial firm, not all articles are translated. About 25,000 circulation PLUS China (80,000+?) 2010 Impact Factor • Pediatrics is No. 1 among pediatric journals, at 5.391 , up from 4.687 last year •Pediatrics is No. 1 in the overall 5 year Impact Factor rating at 5.785 • Pediatrics is in the top 100 most-cited journals in all of science (6,598 total journals) 3,855 Total Manuscripts Received • Acceptance rate < 10% 4000 • 3-4 Month Acceptance 3500 to Publication (2-3 mo. 3000 for early release) 2500 2000 3479 1500 3318 1000 3855 500 As of June 30, 2010 0 2008 2009 2010 21 Million Online Visitors 21,500,000 •8.4 million unique 21,000,000 visitors (5.7 million 20,500,000 last year) 20,000,000 •US, UK, Canada 19,500,000 Australia and 19,000,000 India most hits 18,500,000 18,000,000 •15% increase 17,500,000 over 3 years 17,000,000 18,633,464 2008 2009 2010 21,000,000 21,500,000 As of June 30, 2010 Top Referring Search Engines 4.3 million visits via 28 sources Google 3.4 million Yahoo 435,000 MSN 85,000 AOL 62,000 Netscape 4,800 Users visited an average of 2.5 pages Pediatrics Digest What’s known/What’s new summaries of research articles in each issue of Pediatrics Released each Monday, including blog and other announcements Available in eMail alert format Available for iPhone and iPad, and for Droid The Digital Edition Pediatrics Digital Edition launched April 2010 Formatted identically to the print edition – abstracts only Free to members iPhone, and iPad mobile editions Kindle Version eFirst articles [abstracts] on Kindle effective January 2010 Available at Amazon.com Pediatrics full-text on Kindle Pediatrics full-text of the Kindle version on the iPad Social Media • “First Read” Blog Pediatrics on Facebook: 7200 Fans Friend us! At AAP Pediatrics Coming Attractions: Your Site, Your Way New AAP publications member portal: content tailored to you Build and manage your Web site content and profile page Build your own journal content Choose your own delivery format (mobile, online and print) My Clips: create your own snippets/notes on articles Simple navigation and search functions across all AAP products What about Web 3.0? This is where "the computer is generating new information", rather than humans. [10] Web 3.0 will allow the user to sit back and let the Internet do all of the work for them. [67] Rather than having search engines gear towards your keywords, the search engines will gear towards the user. Keywords will be searched based on your culture, region, and jargon. [68] For example, when going on a vacation you have to do separate searches for your airline ticket, your hotel reservations, and your car rental. With Web 3.0 you will be able to do all of this in one simple search. The search engine will present the results in a comparative and easily navigated way to the user. Is Print Dead? 29 The future of scientific publishing, as Dr Richard Smith sees it, will be online and open- access and, for the most part, paperless. He sees papers being published on the web in databases as being a key element in the change. For those paper journals that remain, they will present the information in a more easy to read and use format, with realtime citation information, reader scoring and the dropping of the current impact factor system. With gratitude to Joe Puskarz, Managing Editor, Pediatrics, for educating me about Web 2.0 and for help with slides Lewis First, Editor in Chief, and all my colleagues on the editorial board of Pediatrics Ralph Feigin, for inviting me to be an Associate Editor of Pediatrics The New Publishing Eco-System 32 Web Too, Ohhhhhh!.
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