PROFESSIONAL VR USAGE WILL EXCEED CONSUMER USAGE

Andrew Beall, WorldViz March 2017 WORLDVIZ HISTORY - 24 YEARS EXPERIENCE

Vizard V4 PPT V3 Vizard V2 Laying technical groundwork Live Eyes & Wand in VR cognitive & perception Vizard V1 PPT V2 Characters 2nd Gen Vizard V5 research Avatars PPT V1 Clustering 2nd Gen A/R Engine Inspector Demo Launcher

1990 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

UCSB WorldViz Avatars PeopleMaker Vizard V3 AEC Prototype VizConnect Vizard V5 & MIT founded 1st Gen VideoVision AR ManufacturingP Corner VizMove rototype Cavern Intel Eyes & Wand Investment 1st Gen Ambisonics MY THREE POINTS

•VR, while still imperfect, is effective •Content is crucial •Social “presence” is the next frontier HUMAN MACHINE INTERFACE: 1984 - 2014 NEXT COMPUTING PLATFORM ?

We tend to overestimate the effect of a technology in the • World Wide Web short run and underestimate the • E-Commerce effect in the long run. • Wearable Computing —Amara’s Law FUTURE IMPACT OF VR

EARLY, IMPERFECT REALITY SIMULATORS

Link flight simulator, 1930s 1968: IVAN SUTHERLAND 1992: UC SANTA BARBARA 1992: UC SANTA BARBARA REALITY CAN BE REWIRED (1994) = VISUAL REALITY (1995) ZERO GRAVITY, NASA STS-90 (1998) VISUAL, AUDITORY, VESTIBULAR (1999) HIVE: HUMUNGOUS IMMERSIVE VIRTUAL ENVIRONMENT (2005) WHAT IS PRESENCE? PHYSICAL VIRTUAL REALITY

Styrofoam mockups Vegas, baby! UCSD Jacobs Medical Center

www.worldviz.com PROGRESSION TO DIGITAL VIRTUAL REALITY

Cave Virtual Neural Plays Novels Movies Paintings Worlds Implants THE CONSTRUCT How effective and provocative are today’s digital Immersive Virtual Environments?

Presence Experiences

ENABLERS EVOLUTION OF HMDS

1960s 1990s 2000s 20132016 CAVE PROJECTION SYSTEMS MOTION TRACKING

SIT, WALK, RUN, PLAY GYRO + OPTICAL FUSION MULTIPLE USERS

WIDE AREA TRACKING GOGGLES/GLASSES TRACKING HANDHELD DEVICES PATENTED

PENDING

THE CONTENT DEVELOPMENT Wearailty Nimble Thalmic VR Input Meta Myo Duroviz Dive AVAILABLE Output Hololens u-sens Extreme Display Zspace Reality CastAR FaceShift IonVR HTC Leap Motion STEM Daquiri VIVE BIOPAC VicoVR Avegant Sony SED-1 SoftKinectic Canon NaturalPoint LG Samsung XImmerse OSVR SMI Zeiss Virtuix Fove RealSense Omni AntVR Morpheus Tobii Samsung Rink JusAVAILABLEtVR

MiriamDEVELOPMENT AVAILABLE

PENDING DEVELOPMENT

PENDING

ContentCreate PENDING

THE CONTENT Magic Leap DEVELOPMENT Wearailty Nimble Thalmic VR Input Meta Myo Duroviz Dive AVAILABLE Output Hololens u-sens Extreme Display Zspace Reality CastAR FaceShift IonVR Oculus HTC Leap Motion STEM Daquiri VIVE BIOPAC VicoVR Avegant Sony SED-1 SoftKinectic Canon NaturalPoint LG Samsung XImmerse Kinect OSVR Vuzix SMI Zeiss Virtuix Fove RealSense Omni AntVR Matterport Morpheus OTOY Tobii Samsung Autodesk Rink JusAVAILABLEtVR RealSense Recap Unity Anark MiriamDEVELOPMENT Autodesk VRED AVAILABLE REVIT DotProduct 3D CryEngine Sketchup Vuze PENDING Occipital Unreal NextVR DEVELOPMENT Autodesk 3dsMAX Sphericam Google VOKE PENDING Visi Autodesk Jump Memento Sonics Knockout MooVR 8i Carpasity

ContentCreate PROFESSIONAL USES CASES

EASY DIFFICULT

Product Visualization Marketing Training Research Design Creation Architecture Product sales Mechanical Academic Architecture Industrial Publicity Industrial Industrial Industrial Public Relations Medical Sports CUSTOMER EXAMPLE:

• 90% cost savings over physical mockups Source: The Center for Health Design

• “WorldViz virtual construction is a huge success – makes building construction more efficient” Source: Turner GM • Virtual Design Mockups • Faster verification and signoff by stakeholders • Increase review frequency and depth

www.worldviz.com SCREEN (PROJECTION) BASED VR CUSTOMER EXAMPLE:

• Medical - MRI usability verification • Rail Systems - interior cabin design testing • Industrial - ergonomics analysis • Robotics - prototyping & communication

• Usability testing • Product design review • Market validation • Sales and Marketing

www.worldviz.com CUSTOMER EXAMPLE:

• Trade show marketing • Clinical packaging lines & machines • Customer factory layout previews

• Sales channel demonstration tool

www.worldviz.com PROFESSIONAL USES CASES

EASY DIFFICULT

Product Visualization Marketing Training Research Design Creation Architecture Product sales Mechanical Academic Architecture Industrial Publicity Industrial Industrial Industrial Public Relations Medical Sports VR BRANDING EXAMPLE: NOKIA MOBILE WORLD CONGRESS PROFESSIONAL USES CASES

EASY DIFFICULT

Product Visualization Marketing Training Research Design Creation Architecture Product sales Mechanical Academic Architecture Industrial Publicity Industrial Industrial Industrial Public Relations Medical Sports MEDICAL EDUCATION INDUSTRIAL TRAINING SPORTS TRAINING PROFESSIONAL USES CASES

EASY DIFFICULT

Product Visualization Marketing Training Research Design Creation Architecture Product sales Mechanical Academic Architecture Industrial Publicity Industrial Industrial Industrial Public Relations Medical Sports HUMAN BEHAVIORAL RESEARCH

Academic Research • Cognitive • Perceptual “The VR experience that may have convinced • Social Mark Zuckerberg to buy Oculus” • Neuroscience Mashable

www.worldviz.com HUMAN BEHAVIORAL RESEARCH HUMAN BEHAVIORAL RESEARCH HUMAN BEHAVIORAL RESEARCH MORAL PHILOSOPHY: TROLLEY CAR PROBLEM PROFESSIONAL USES CASES

EASY DIFFICULT

Product Visualization Marketing Training Research Design Creation Architecture Product sales Mechanical Academic Architecture Industrial Publicity Industrial Industrial Industrial Public Relations Medical Artistic Sports PROFESSIONAL USES CASES

EASY DIFFICULT

Product Visualization Marketing Training Research Design Creation Architecture Product sales Mechanical Academic Architecture Industrial Publicity Industrial Industrial Industrial Public Relations Medical Artistic Sports

COLLABORATION COLLABORATION & SOCIAL INTERACTION COLLABORATION & SOCIAL INTERACTION Q & A

Confidential Information - Do Not Share LOTS OF COSUMER WOW CUSTOMERS R&D MANUFACTURING ETH ZURICH SIEMENS

NASA CUMMINS ‣ Academic Research: 14 yrs pioneering VR cognitive & STANFORD UNIVERSITY CAT perceptual, social, and MIT LOCKHEE MARTIN neurosciences MAX PLANCK GESELLSCHAFT ROCKWELL COLLINS ‣ Industrial: Fortune 500 UNIVERSITY OF TEXAS ROCHE customers engaged in virtual design & construction, training, NATIONAL INSTITUTE OF HEALTH (HIH) and manufacturing.

ARCHITECTURE OTHER

TURNER NOKIA

HKS STRIVR

DPR CONSTRUCTION TRAVELERS

MS ANDERSON CANCER CENTER CHICK-FIL-A

THE CENTER FOR HEALTH DESIGN PURE STORAGE

MIAMI CHILDREN’S HOSPITAL SLEEP NUMBER PROJECT SKOFIELD SPORTS TRAINING