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Greater Fort Lauderdale Convention and Visitors Bureau (Gflcvb)

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Greater Fort Lauderdale Convention and Visitors Bureau (Gflcvb) GREATER FORT LAUDERDALE CONVENTION AND VISITORS BUREAU Executive Vice President of Convention Group Sales Broward County, FL THE BRIDGE BETWEEN PROFESSIONALS | SearchWide Position Overview www.searchwide.com ABOUT GREATER FORT LAUDERDALE, FLORIDA Rich with culture and home to nearly 1.8 million people, Broward County is the 18th largest county in the nation. Located between Palm Beach and Miami-Dade counties, it is the center of South Florida’s largest metropolitan area in which more than 5 million people reside. Within the County’s 1,320 square miles are 31 municipalities, the largest of which is the county seat, Fort Lauderdale. While the diversity of Broward’s population creates unique challenges in delivering services and providing information, that diversity also contributes to a dynamic cultural environment that makes Broward County one of the most interesting and robust places in the world to live and work. In addition to receiving the eTN Honest Travel Award, Broward County welcomes people from all backgrounds to experience a great place to live, work and play year round, and enjoy a variety of events, meetings, businesses, and conferences. The County has more than 300 miles of inland waterways that run from the Intracoastal Waterway to the Everglades. Broward County’s warm climate, ethnic and racial diversity, expanding economy, myriad of housing options, excellent schools, leading edge healthcare, and advanced transportation system, cultural, sports, gaming, and entertainment amenities afford its residents with an exceptional quality of life. A “Progressive Diverse Citizenry” earned Fort Lauderdale a well-deserved spot among America’s Top 100 Best Places to Live, Work and Play by Livability.com. ARTS AND ENTERTAINMENT Plunge into a culture as deep as the ocean which frames us. A culture characterized by Seminoles and Broadway shows. Tasty jazz and art festivals. And like the horizon here, the list goes on and on and on. Be sure to check out the concert schedules at the Broward Center for the Performing Arts in the downtown Riverwalk Arts and Entertainment District, Hard Rock Live in Hollywood and the BB&T Center in Sunrise. And if you’re looking to add creativity to the mix, a walk through The Downtown Hollywood Mural Project is a must with 20+ curated outdoor contemporary art murals by internationally recognized artists. For film lovers the newly unique Savor Cinema Theater features independent films to various locations, not to mention you will notice filming crews quite often in Hollywood. ATTRACTIONS Say hello to your wild side and visit sea turtles on the beach, butterflies in an aviary, or an eight-foot gator in the Everglades. Or lose yourself in a museum and experience cultural treasures. Browse through the attractions and activities and maximize your fun during your visit to Greater Fort Lauderdale. Watch the Miami Dolphins play at Hard Rock Stadium, see the NHL in action at the BB&T Center, home to Florida Panthers ice hockey, or watch the NASL Fort Lauderdale Strikers play at Lockhart Stadium. SearchWide Position Overview 2 Greater Fort Lauderdale is flowing with water-based activities such as scuba diving, jet skiing, parasailing and sport fishing. If fishing is indeed your thing, try pier fishing or deep sea. Meanwhile, more than 50 area golf courses offer you the full country club experience as well as public links for any skill level. HOTELS AND CONVENTION CENTER Greater Fort Lauderdale is experiencing a tourism development boom exceeding $2-billion in investment, just in infrastructure and the tourism sector, and the tourism sector is no exception. By the end of 2017, more than 2100 new hotel rooms will be added to the total room inventory of Broward County. Additional room product totaling just under 2800 rooms is expected for 2018. Currently, there are nearly 14,000 meeting hotel rooms in Greater Fort Lauderdale and 3,000 within the Convention Center District. Six premier hotels (Hilton Fort Lauderdale Marina, Renaissance Fort Lauderdale Cruise Port Hotel, Embassy Suites Fort Lauderdale 17th St., Hyatt Regency Pier Sixty-Six, Fort Lauderdale Marriott Harbor Beach Resort & Spa and B Ocean Resort Fort Lauderdale) feature accommodations with beach or intracostal views. Each of the six hotels is located within a 1.5 mile radius of the Convention Center and easily accessible to Fort Lauderdale/Hollywood International Airport (FLL) and Port Everglades, as well as just minutes away from the beach, nightlife and downtown Fort Lauderdale’s arts and entertainment district. Throughout Broward County, there are more than 32,000 hotel rooms. Click here to learn more about the hotels, and click here to learn more about the Greater Fort Lauderdale Broward County Convention Center. ABOUT THE GREATER FORT LAUDERDALE CONVENTION AND VISITORS BUREAU (GFLCVB) CVB Budget: $24-million Sales Budget: $6-million Total FTE: 47 Convention Sales FTE: 10 VISION Share the warmth and beauty of Greater Fort Lauderdale. MISSION Promote travel and drive visitation to and within Broward County and Greater Fort Lauderdale. The mission of the GFLCVB, as the hospitality industry leader, is to market the area globally as a premier leisure, convention and business destination for the continual economic benefit of the community, including all of its municipalities. Created by the Board of Broward County Commissioners in 1987, the Greater Fort Lauderdale Convention and Visitors Bureau (GFLCVB) is a governmental agency funded by a portion of the five percent tax on hotel rooms. The 40-member staff of the GFLCVB promotes the Greater Fort Lauderdale area as a premier year-round leisure and meeting destination. CONVENTION SALES The convention sales section is responsible for booking city-wide meetings at the Greater Fort Lauderdale/Broward County Convention Center and at individual hotels throughout Broward County. MARKETING COMMUNICATIONS The Marketing Communications section oversees all interactive marketing, including the sunny.org website, social media integration; is responsible for the creation, production and placement of the destination's tourism advertising; and creates a range of publications including the Vacation Playbook, Visitors Map, Urban Guide, Superior Small Lodging Directory, Meetings Guide, CVBuzz e-newsletter, plus an extensive audio visual library. This section also handles community outreach emphasizing the importance of Broward County's hospitality industry. MEDIA RELATIONS The Media Relations section is responsible for elevating Greater Fort Lauderdale’s offerings and brand awareness through publicity. This section oversees individual media visits and media FAMs by qualified journalists and bloggers; increases positive local newspaper, radio, television, and online media coverage about the importance of tourism and the film industry in Greater Fort Lauderdale; organizes new editorial photography and video content for film and television as well social media; and promotes Broward County in all appropriate opportunities. SearchWide Position Overview 3 LGBTQ SALES AND MARKETING The LGBTQ section is responsible for developing and implementing short and long term strategic plans to increase meeting room nights and global travel and tourism. OFFICE OF FILM, MUSIC AND ENTERTAINMENT The Greater Fort Lauderdale/Broward Office of Film, Music and Entertainment promotes all areas of Broward County as a key destination for filming, music, entertainment and related events. SPORTS BUSINESS DEVELOPMENT The Greater Fort Lauderdale Sports Business Development section, with the support of the Florida Sports Foundation, is a one-stop shop to plan a professional, amateur or recreational sports event. MULTICULTURAL BUSINESS DEVELOPMENT The Multicultural Business Development section is tasked to ensure that organizations and families of color select Greater Fort Lauderdale as the destination of choice for conferences and family reunions. STRATEGIC CLIENT SERVICES Strategic Client Services is a multi-purpose section responsible for providing visitor/partner services. Working as the "concierge to the community," they offer an array of services to city-wide conventions from hotel reservations to arranging planning sites. In addition, they assist with the SunSational Service program. TOURISM SALES The Tourism Sales section sells Greater Fort Lauderdale to tour operators, wholesalers and retail travel agents in the domestic and international arena. They attend trade shows, arrange sales missions in major cities and design vacation package programs for tour operators. ADMINISTRATION The Administration Department oversees Finance, Budgeting, Purchasing and Support Services. Click here for the official website of the GFLCVB, Hello Sunny. GENERAL DESCRIPTION The purpose of this class within the Greater Fort Lauderdale Convention and Visitors Bureau is to oversee and manage all aspects of the convention/group sales efforts, including personnel, initiatives and marketing efforts. This class works under administrative supervision, developing and implementing programs within organizational policies and reports major activities to executive level administrators through conferences and reports. DUTIES AND RESPONSIBILITIES The functions listed below are those that represent the majority of the time spent working in this class. Management may assign additional functions related to the type of work for the job as necessary. • Formulates sales and marketing programs for trade shows, sales missions and sales presentations to promote Greater Fort Lauderdale/Broward
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