MASARYK UNIVERSITY FACULTY OF SOCIAL STUDIES DEPARTMENT OF POLITICAL SCIENCE

Celebritization in the Political Campaigns of and

Bachelor Thesis

Natálie Chlustinová

Supervisor: Mgr. Miloš Gregor, Ph.D. Student ID: 439670 Study program: Political Science Matriculation Year: 2014/2015

Brno; May 15, 2017 Declaration of authorship work I declare that I have developed a bachelor thesis on Celebritization in the Political Campaigns of Hillary Clinton and Donald Trump independently and have only used the resources listed in the literature.

In Brno, May 15, 2017 Signature......

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I would like to thank Mgr. Miloš Gregor, Ph.D. for supervising my thesis. He gave me advices and remarks, which were crucial for the thesis. He also brought the idea about writing in English, which made working with sources easier for me.

I would like to thank Mgr. et Mgr. Jan Beneš, who was always here for me when I needed English proofreading.

And the biggest thanks to my family. You has supported me all three years at Masaryk University and I am aware that I couldn´t be at this point without your support. I love you.

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Annotation

The bachelor thesis focuses on the phenomenon celebritization, particularly in the campaigns of Hillary Clinton and Donald Trump. Emphasizing the U.S. presidential election in 2016, the main objective of the thesis is comparison of these two campaigns. According to the main types of celebritization, I compare how Hillary Clinton and Donald Trump behaved like and also if they received support from celebrities.

Anotace

Bakalářská práce pojednává o fenoménu celebritizace, konkrétně v kampaních Hillary Clintonové a Donalda Trumpa. Převážná část práce se zabývá obdobím prezidentských voleb ve Spojených státech amerických v roce 2016, přičemž cílem práce je komparace dvou zmíněných kampaní. Vycházím z dvou základních typů celebritizace, což znamená, že porovnávám, jak se Hillary Clintonová a Donald Trump chovali jako , ale také to, jakou získali podporu od známých osobností.

Key words

Celebritization, celebrity, Hillary Clinton, Donald Trump, political campaign, presidential election, comparison

Klíčová slova

Celebritizace, celebrita, Hillary Clinton, Donald Trump, politická kampaň, prezidentské volby, komparace

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Table of content

1. Introduction 6 2. Theoretical Part 7 2.1 Who Is The Celebrity 8 2.2 Past and Present of the Phenomenon 9 2.3 Discussion about Celebritization 10 2.4 Typology of Celebritization 10 2.5 Presidential Elections in the 13 2.6 Political Campaigns 15 3. Methodology Part 16 3.1 Questions of the Research 16 3.2 Indicators 17 3.3 Design of the Research 17 4. Analytical Part 19 4.1 Hillary Clinton 20 4.1.1 I´m With Her – Political Campaign of Hillary Clinton 21 4.1.2 Hillary Clinton like a celebrity 22 4.1.3 Celebrities in Clinton´s campaign 24 4.1.4 Some of the most visible supporters of Hillary Clinton 26 4.2 Donald Trump 29 4.2.1 Make America Great Again – Political Campaign of Donald Trump 30 4.2.2 Donald Trump like a celebrity 31 4.2.3 Celebrities in Trump´s campaign 33 4.2.4 Some of the most visible supporters of Donald Trump 34 5. Comparison 37 6. Conclusion 40 7. Sources 41 7.1 Literature 41 7.2 Articles 42 7.3 Websites 42 7.4 Social networks 46

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1. Introduction

The bachelor thesis focuses on the phenomenon celebritization, particularly in the campaigns of Hillary Clinton and Donald Trump. The thesis is divided into four main parts. At the beginning, I define who is the celebrity and then I focuses on Street´s typology of the celebritization, which is crucial for this work. Theoretica