Mcdonalds Meal Combinations Made Easy

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Meal Combinations Made Easy for 600 calories or less each made just for you. Total Sandwich/Entrée (calories) Side (calories) Beverage (calories) Calories Breakfast Egg McMuffin® (300) Fruit ‘n Yogurt Parfait with granola (150) 1% Low Fat White Milk Jug* (100) 550 Egg McMuffin (300) Apple Slices (15) 1% Low Fat White Milk Jug* (100) 415 Egg White Delight McMuffin (250) Hash Browns (150) 1% Low Fat White Milk Jug* (100) 500 Fruit & Maple Oatmeal (290) NA 1% Low Fat White Milk Jug* (100) 390 Fruit & Maple Oatmeal (260) NA Small Mango Pineapple 480 without brown sugar Smoothie (220) Sausage Biscuit (430) NA Small Orange Juice (150) 580 Sausage Biscuit (430) NA Small Caramel Iced Coffee (130) 560 Total Sandwich/Entrée (calories) Side (calories) Beverage (calories) Calories Lunch or Dinner Southwest Salad with Grilled Chicken Fruit ‘n Yogurt Parfait with granola (150) Diet Soft Drink (any size 0) 540 and 1 packet of Newman’s Own® Creamy Southwest Dressing (390) Ranch Premium McWrap Apple Slices (15) Diet Soft Drink (any size 0) 475 with Grilled Chicken (460) Hamburger (250) Small French Fries (230) Diet Soft Drink (any size 0) 480 Cheeseburger (300) Side Salad with Low-Fat Balsamic Vinaigrette (50) Med. Diet Soft Drink (0) 350 Double Cheeseburger (440) Apple Slices (15) 1% Low Fat White Milk Jug* (100) 555 Sweet Chili Premium McWrap Fruit ‘n Yogurt Parfait with granola (150) Bottle of Dasani® Water (0) 510 with Grilled Chicken (360) Big Mac® (550) Apple Slices (15) Bottle of Dasani® Water (0) 565 Ranch Snack Wrap® (grilled, 270) Small French Fries (230) 1% Low Fat White Milk Jug* (100) 600 Filet-O-Fish® (390) Fruit ‘n Yogurt Parfait with granola (150) Bottle of Dasani® Water (0) 540 6-piece Chicken McNuggets® (280) Small French Fries (230) Bottle of Dasani® Water (0) 510 Premium Grilled Chicken Classic Side Salad with Newman’s Own® Bottle of Dasani® Water (0) 420 Sandwich on a bakery style bun (350) Low Fat Family Recipe Italian Dressing (70) BeforeBe your next visit, check out www.mcdonalds.com/nutrition for more infoinf rmation on our variety of menu choices. The USDA in its Dietary Guidelines for Americans, 2010 and MyPlate program recommend eating more vegetables; fruitfruits; whole grains; fat-free or low-fat milk products as well as choose a variety of protein foods as part of a balanced eatingeatir pattern while staying within calorie needs. They also recommend, in general, 1,600 to 2,400 calories per day for adultadul women and 2,000 to 3,200 calories per day for adult men. Individual needs may vary for men and women dependep, ding on a variety of factors, including age, gender, weight and physical activity level. *Milk*Mil product varies in California. Please check milk packaging for specific nutrition information to determine the meal’s totaltot calories. Inforlnfc mation is accurate as of March 2013. For the most up-to-date information, please visit www.mcdonalds.com/nutrition. © 2013 McDonald’s .

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Chapter 01 1
Chapter 01 1. Introduction McDonald's is one of the best-known brands worldwide. This case study shows how McDonald's continually aims to build its brand by listening to its customers. It also identifies the various stages in the marketing process. Branding develops a personality for an organization, product or service. The brand image represents how consumers view the organization. Branding only works when an organization behaves and presents itself in a consistent way. Marketing communication methods, such as advertising and promotion, are used to create the colors, designs and images, which give the brand its recognizable face. At McDonald's this is represented by its familiar logo - the Golden Arches. Marketing involves identifying customer needs and requirements, and meeting these needs in a better way than competitors. In this way a company creates loyal customers. The starting point is to find out who potential customers are - not everyone will want what McDonald's has to offer. The people McDonald's identifies as likely customers are known as key audiences. McDonald’s has come up with advertising campaigns to help combat the dropping sales such as its New Taste Menu, and this was geared toward the healthier consumer. The message was that the company was tasty and nutritious, friendly folks and fun could be found at McDonald’s. 1.1 Problem Statement McDonald’s has been forced to contend with a number of potential obstacles to growth in recent years, most notably stark criticism and a less-than-favorable global economic climate that has seen consumers reduce their discretionary spending.
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Mcdonald's 2008 Annual Report
Jim Skinner, Chief Executive Officer (left) Ralph Alvarez, President and Chief Operating Officer (right) To Our Valued Shareholders: I’ve been thinking a lot lately about a quote from Thomas Alva Edison, one of America’s greatest inventors. “Opportunity is missed by most people,” he observed, “because it is dressed in overalls and looks like work.” I believe Mr. Edison was reminding us that lightning It was hard work and determination that built really doesn’t come in a bottle — and that overnight McDonald’s — and today, those same qualities successes are very much the exception to the rule, drive our success. not the norm. As this Annual Report indicates, 2008 was a banner At McDonald’s, success has always involved a year for McDonald’s. Revenues increased to a record not-so-profound formula involving one-part inspiration $23.5 billion … global comparable sales increased and four-parts perspiration. 6.9 percent and we marked our 68th consecutive monthly increase … operating income and earnings Our founder, Ray Kroc, coined the phrase “grinding per share rose 17 and 15 percent, respectively it out” to characterize the determination and attention (excluding the 2007 Latin America transaction) … to detail that is required to be successful in our and we returned $5.8 billion to shareholders through industry. “Grinding it out” was his way of saying share repurchases and dividends paid. the restaurant business is, and always will be, a labor-intensive operation. REVENUES 06 $20.9 07 $22.8 08 $23.5 In billions. These financial results are among the best in our This process began nearly six years ago, when Company’s history.
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McDonald's >15% Energy % Calories density Calories Healthy Exceeds Exceeds from Energy beverages from NPI calorie sodium saturated Contains Serving Serving Calories density (% sugar by Total Saturated saturated Trans Sugar Sodium Fiber Protein NPI score limits limits fat trans fat Type of food Individual item size (g) size (oz) (Kcal) (kcal/g) weight) fat (g) fat (g) fat fat (g) (g) (mg) (g) (g) score Breakfast Items Breakfast Main ● ● Dishes Bacon, egg & cheese biscuit- large 154 - 480 3.1 - 27.0 12.0 23% 0.0 4 1,270 3 15 36 Breakfast Main ● ● Dishes Bacon, egg & cheese biscuit- regular 140 - 420 3.0 - 23.0 12.0 26% 0.0 3 1,160 2 15 32 Breakfast Main ● ● Dishes Bacon, egg & cheese mcgriddles 164 - 420 2.6 - 18.0 8.0 17% 0.0 15 1,110 2 15 40 Breakfast Main ● ● Dishes Egg McMufﬁn 137 - 300 2.2 - 12.0 5.0 15% 0.0 3 820 2 18 50 Breakfast Main Hotcakes and sausage with syrup and ● ● Dishes margarine 258 - 740 2.9 - 28.5 8.5 10% 0.0 46 1,005 3 15 46 Breakfast Main ● ● Dishes Hotcakes with syrup and margarine 217 - 570 2.6 - 13.5 3.5 6% 0.0 46 665 3 8 50 Breakfast Main ● ● ● ● Dishes McSkillet burrito with sausage 238 - 610 2.6 - 36.0 14.0 21% 0.5 4 1,390 3 27 44 Breakfast Main ● ● ● ● Dishes McSkillet burrito with steak 250 - 570 2.3 - 30.0 12.0 19% 1.0 4 1,470 3 32 48 Breakfast Main ● ● Dishes Sausage biscuit- large 131 - 480 3.7 - 31.0 13.0 24% 0.0 3 1,190 3 11 28 Breakfast Main ● ● Dishes Sausage biscuit- regular 117 - 430 3.7 - 27.0 12.0 25% 0.0 2 1,080 2 11 24 Breakfast Main ● ● ● Dishes Sausage biscuit with egg- large 177 - 570 3.2 -
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