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Lancaster News Pairs with KFC to Promote $500 Cash Drawing LCNI news 15 Pages Landmark Community Newspapers, LLC November 2016 Lancaster News pairs with KFC to promote $500 cash drawing Goal to increase single copy sales, showcase sample ediƟ on Linda O’Neil, Lancaster (SC) News September, Susan Rowell and Lori Sistare Most importantly, our Annual September Circulation Manager, developed an idea that stood by the front doors with the ballot box Circulation Goal Numbers surpassed last crossed departments. This idea’s intent was so our receptionist, Debbie Gallien, could year by .4%. to increase September single copy sales, get her work done and not have to deal with We had fun with it and learned many ways showcase a sample product thus increasing all the foot traffic. that we will improve it next year. September subscriptions and increase adver- tising revenue. This idea was to do a Lancaster News sam- pling with 100% distribution in the 29720 zip code. The sampling went in the mail on August 31st and Sept 1st as to not impact single copy sales. The content of the sam- pling included a full page subscription offer and an advertisement detailing a $500 Cash Giveaway Drawing that anyone could enter throughout September with the newspaper entry forms that would be included in every publication. The additional cost of the sampling, which included labor, materials and postage, and the $500 cash winnings, would be sponsored by an advertiser. An advertisement package was put togeth- er and sold by the advertising department. Donna Stokes, advertising consultant, sold the package to Kentucky Fried Chicken. As you can see from the photo of a group of us counting the entry forms, this was a great success! We received a record 4,600 entries, advertising revenue increased and single copy sales increased. In fact, we were selling 10, 15, 20 papers at a time to people Counting the 4,600+ reader entries were from left clockwise, Donna Stokes, Leighanne walking in the door. On the last day of Donahue, Bobby Vaughn, Lori Sistare, Dawn Field, and Linda O’Neil. Happy Thanksgiving! Completes Urban Bourbon Half Marathon Central Kentucky News-Journal Reporter/ Get your paper here Photographer Franklin Clark recently raced in the Urban Bourbon Half Marathon in Kacie Goode Emmerson, a reporter for the Kentucky Standard in Bardstown, won the Louisville. His clock time was 2:04:10.64, office Halloween costume contest Monday, Oct. 31. Emmerson dressed up as a news- and he finished 99th in the men’s 30-34 boy. division. LINDA BARNETT, EDITOR news LCNI NEWS MAKERS who submitted news for LCNI August, September and October are highlighted in blue Newspaper Location Coordinator Newspaper Location Coordinator MetroWest Newspapers .......................Brighton, CO ..........................................Beth Potter Lebanon Enterprise .............................Lebanon, KY ..................................... Eva Jo Nugent Evergreen Newspapers ...................... Evergreen, CO ........................................Doug Bell The Record ...........................................Leitchfield, KY ..................................Rebecca Morris Clear Creek Courant .............................Idaho Springs, CO .....................................Doug Bell The Cats’ Pause ....................................Lexington, KY .........................................Darrell Bird Chiefland Citizen ...................................Chiefland, FL...................................Lou Elliott Jones Casey County News ..............................Liberty, KY ........................................... Larry Rowell Citrus Publishing................................ Crystal River, FL ..................................Deb Kamlot Henry County Local ..............................Eminence, KY ......................... Melissa Blankenship Gator Bait .............................................Gainesville, FL .....................................Marty Cohen News-Herald .........................................Owenton, KY .......................................Molly Haines Gadsden County Times .......................Quincy, FL .............................................Cheri Harris Central Office .......................................Shelbyville, KY ....................................Linda Barnett Osceola .................................................Tallahassee, FL.................................... Bob Ferrante Sentinel-News ......................................Shelbyville, KY .........................................Jacob Blair Wakulla News ......................................Crawfordville, FL ..........................William Snowden Williston Pioneer Sun-News .................Williston, FL .............................. Carolyn Ten Broeck Pioneer News .......................................Shepherdsville, KY .................................... Tom Barr Leader-Union ........................................Vandalia, IL ............................................. Rich Bauer Standard Publishing ..............................Shepherdsville, KY .......................Margaret Mendez Inside Indiana .......................................Bloomington, IN ......................................Ed Magoni Springfield Sun .....................................Springfield, KY ......................................John Overby Mount Vernon Democrat .....................Mount Vernon, IN .............................Jamie Grabert Spencer Magnet ...................................Taylorsville, KY ..................................Lynette Mason Spencer Co. Journal-Democrat .............Rockport, IN ........................................Vince Luecke Huskers Illustrated ................................Lincoln, NE ..............................................Darren Ivy Perry County News ............................Tell City, IN .......................................Vince Luecke Las Vegas Optic .....................................Las Vegas, NM .................................. Martin Salazar Opinion-Tribune ...................................Glenwood, IA ...................................... Joe Foreman Los Alamos Monitor .............................Los Alamos, NM ...............................Jill McLaughlin Voice of the Hawkeyes .........................Iowa City, IA ............................ Todd Brommelkamp Brunswick Beacon ...............................Shallotte, NC ....................................... Jackie Torok Red Oak Express ...................................Red Oak, IA..............................................Brad Hicks Carolina Blue ........................................Chapel Hill, NC .....................................Shawn Krest Kentucky Standard/PLG ........................Bardstown, KY .......................................Carrie Pride News & Reporter ..................................Chester, SC ....................................... Marissa White Trimble Banner .....................................Bedford, KY ........................................... Dave Taylor Lancaster News ....................................Lancaster, SC .......................................Susan Rowell Central Kentucky News-Journal ............Campbellsville, KY ............................. Jeff Moreland Pageland Progessive Journal ...............Pageland, SC ............................Kimberly Harrington News-Democrat ....................................Carrollton, KY ........................................Kristin Beck Roane Newspapers ...............................Kingston, TN .............................................Kevin Kile Cynthiana Publishing ............................Cynthiana, KY ......................................Robin Smiley Grant County News ..............................Dry Ridge, KY ...................................Bryan Marshall LaFollette Press ....................................LaFollette, TN ....................................Dwane Wilder News-Enterprise ................................ Elizabethtown, KY ...............................Paula Evans Morgan County News ...........................Wartburg, TN ..............................................Joe King LaRue County Herald News ..................Hodgenville, KY .............................Allison Shepherd Bedford Bulletin ...................................Bedford, VA .......................................Jay Bondurant Oldham Era ...........................................LaGrange, KY ...........................Melissa Blankenship The Gazette ..........................................Galax, VA .......................................Newsletter Team Anderson News ....................................Lawrenceburg, KY .................................Ben Carlson The Declaration ....................................Independence, VA ......................... Shaina Stockton 2 • October 2016 • LCNI News Citrus hosts 4th annual Diva Night The Chronicle hosted its fourth annual Diva Night – a fun and unique event in Citrus County. Diva Night was held at The Plantation on Crystal River on Oct 8, where ladies gathered from far and wide to enjoy shopping, eating, laughing, dancing and more shop- ping. Local businesses set up their shops within the walls of the conference center and had the opportunity to me, greet and sell their products to the Divas. Once you entered, it definitely did not look like a conference cen- ter anymore! The rooms were transformed into a world of pink boas, decorated bras (a unique way to raise money and awareness for Breast Cancer Awareness), jewelry, massages and much, much more. This year the advertising
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