Expertise: Education

CREATIVE DIRECTOR AND BRANDING SPECIALIST Consultant March 2016 – Present Specialize in the visual communication of new and established brands by translating business objectives and insights into innovative creative solutions. Partner with companies to help realize their brand’s potential by defining overarching creative vision and strategy, then delivering powerful and compelling integrated 360 campaigns across all forms of media including digital, print, broadcast, and experiential. I’m driven by the art of design, the MATTEL, CREATIVE DIRECTOR craft of communication, and the big Global Marketing & Communications ideas that bring it all together. For 16 February 2014 – December 2015 years I have helped global brands For Monster High, Ever After High and Mattel Games: Lead internal and external tell their story and create emotional agency teams to develop the visual communication of new and existing connections with consumers. brands. Supported toy, consumer products, and entertainment franchise by launching multiple integrated, 360 campaigns, across print, broadcast, outdoor, As a leader, I foster a collaborative experiential, retail, online and social media. Collaborated with marketing teams environment, promote strategic to develop the brand strategies that drove those campaigns. thinking, and focus on the growth of my team members. MATTEL, SENIOR CREATIVE MANAGER Global Marketing & Communications November 2011 – February 2014 Supported the Barbie and Monster High business with global brand campaigns that engaged new and existing fans across print, broadcast, outdoor, experiential, retail, online and social media. Developed integrated campaigns EXPERTISE: to support the brand’s spring and fall entertainment releases. Brand Identity Launched the Ever After High brand: Collaborated with multiple creative and Brand Strategy marketing teams to develop the brand’s launch strategy and visual look. Global Marketing Campaigns Then led the Marcom design team to create branding and marketing materials, a brand book and a launch guide. Global Brand Launches Broadcast & Videos MATTEL, CREATIVE MANAGER Sonic Branding Global Marketing & Communications Retail & Merchandising April 2009 – November 2011 Print Advertising Continued to implement the vision for the Barbie re-brand with the development Brand Pitch Materials and execution of global brand guidelines. Drove custom solutions to Event & Exhibit Design support and elevate Barbie Collector and developed pitch materials for halo Packaging Design partnerships. Grew brand at retail by developing one-of-a-kind programs to differentiate retail partners and launched Barbie’s first ever standalone store in the United States. Supported the growth of the Barbie entertainment franchise by developing guidelines and integrated campaigns and PR events to support the spring and fall entertainment releases. EDUCATION: MATTEL, PROJECT DESIGNER / ART DIRECTOR University of California, Global Marketing & Communications Santa Barbara May 2006 – April 2009 Art, Graphic Design Served on the task force to simultaneously globally relaunch the Barbie brand 1994 – 1998 and activate her 50th birthday celebrations. Supported the relaunch by leading the design for the Mercedes-Benz Fashion Week Bryant Park takeover, along with partnerships with Stila, Dylan’s Candy Bar and Jonathan Adler. Developed guidelines to insure the re-brand was executed consistently globally. MATTEL, SENIOR DESIGNER Girls Packaging August 2004 – May 2006 For the Polly Pocket and Furryville brands, I worked with copywriters and packaging engineers to create unique packaging and overall line looks that stood out in-aisle and against the competition. 310.753.3235 KRISTIATKINS.COM.

Load more