FASHIONS FOR THE BRIDE- from the time she selects her "paper trousseau" from HOWDEN'S TATIONERY right up to the moment when she tosses the bouquet, designed by IIUST'S FLOWER SHOP- will be presented in the Spring Bridal Fete, benefitting the Bernalillo County Tuberculosis Associati on, April 21, at La Quinta of Los Poblanos. Jewelry and wedding gifts­ silver, china and crystal-will be by MI DUN'S. All clothes will be from the BARTLEY SHOP. The five-tableaux program, to in­ time. On "Any Summer Day" she clude "Announcement Party' ' , may head for the got£ links, s tore "Trousseau Tea", "A ny S ummer Day up energy in her own sunny patio, with the Bride-to-Be", "Rehearsal clip a rosebud for her fiance's lapel. Dinner" and "The \Vedding" will be Climax of the whole pretty affair, of­ an excellent vehicle for the showing course, will be the bridal party and of fashions for all occasions ... for this BARTLEY'S is planning fashions designed for the bride's something very special indeed. The mother, for her younger sister and shop has been bustling these past for all the bevy of debutante and two weeks with behind the scenes young married friends who will excitement as one box after another share the fun and excitement of the arrives for the spring fete. There's busy round that begins when the be­ the rustle of tissue paper, the swish trothal is told. The trousseau tea of fa bric and another wonderful will be the bride's opportunity to something . . . by Ceil Chapman, show her loveliest lingerie ... her Claire McCardcll, Nettie Rosenstein, going-away suit perhaps, or an eve­ Adele Simpson, Adler and Adler, ning gown for dancing on her hon­ Paul Parnes, Hattie Carnegie ... eymoon, or that good little dress, not has been hung away or placed care­ too elaborate but oh so carefully se­ fully back in its box for the big lected, that she will wear when she day. And cute favors for every dines with her in-laws for the first guest have been sent by Charles of the Ritz I If you don't already have your ticket, better move fast, for only 300 were printed. Call any member of the ticket committee headed by Mrs. Fred Luthy, with Mmes. Walter Berger, Robert Botts, Bigelow Chaplin, Ray McCanna and Waldo Rogers assisting. -+- B I G H ATS ARE BACK, reports Bazaar, and though we didn't know t h e y'd bee n away, we'll ad­ mit their ways are p r e t t i e r , moods more varied. If you look smart in a big b 1 a c k h a t (wonderful this year with stark 3015 East Central Seep. 2

Designed by Caryl McHarney, printed by Valliant Printing Company, at 613 West Gold. Edited and published by Janet Kromer. Vol. 2, Nn. 8 ~ 2 Telephone 3-2245 . . . and now suits .. . Melvin Gaines is adding (with that same unerring taste for combini ng the unusual Continued from p. I AND wearable) ... pure silk faille white), worn squarely on the head and a bit brow-ward, you'll find it . . . with rounded crown and a bumper brim in French Milan .. . at the DUCHESS S HOP. And if it's sheer open-faced flattery you're looking for, we suggest one or an­ other va riation of the scooped pro­ file hat that arches prettily off the brow on one side, dips close against the ear on the other and often wears Manhattan a lovely full-blown rose under its • shirts • scoop-like brim. For a mandarin • sportswea 1· shape (with its innocent way of focusing attention on your eyes), do • pajamas sec a combination of French braid • underwear the color of sunshine, with olive­ green velvet crown and a saucy •ties touch of red tipping the velvet tub­ ing trim. Imported white shantung, faced with blue Italian M ilan, piped VALS MENS WEAR • with red and finished with chicken-wire veiling at the brow, "On the Triangle" makes a smart off-the-face 2937 Monte Vista Blvd. sailor. You've already discovered, we hope, the fascinating "separates" • Why not have it made ESPECIALLY for you??

IF YOU are a person who cannot be satisfied wit h an ordinary piece of jew­ el ry, let us design and manufacture something that will fit YOUR OWN per­ sonality, something that will be distinc­ tively yours. Your o ld Jewelry can be restyled too.

Phones 7334 or 61 SO CENTRAL AVENUE at SECOND

2

------skirts and blouses (eternally useful and not expensive either), hand­ blocked linens spiked with sequins NEW MEXICO and adorable chintzes that can be mixed and matched into ever so STATE BANK many costumes. -+- so MANY NEW AND INTER­ "Resources Over ESTING THI NGS this month at KORBER'S GIFT SH OP that we $8,000,000.00" can't decide what to write about . . . With brides on our mind, we stop to admire a new pattern in Lenox W e welcome )lour account. china . .. very beautiful with golden You will enio.Y the f ricndl.Y leaves on a deep maroon border (you know, of- course tha t Lenox service here as well as the created the official White H ouse convenient parl{ing f acilitics. china and is represented in the fa­ mous museum at Sevrcs, F rance) There is a Jiff erencc in ban/t­ . .. And then we became absorbed ing service. in figurines. KORBER'S has an ex­ traordinarily good and varied col­ lection right now . . . exquisite J\lember Federal Deposit Insura nce things by Lenox . . . lovely colonia l Corporation ladies by Heirlooms of Tomorrow, their skirts all made by hand of real lace after the manner of Dresden 3022 E. Central and Meissen masters of porcela in Phone 5-1686 ... figures by Gort, the only (far as we know) makers o( bone china in this country (do see the Ameri­ can Fish Vendor with her green shawl and apron, her basket of fish and her shrivelled-apple face) AND INTERIORS OF DISTINCTION . . . first time we've seen them since the war, those marvelous little """I figures by Il ummel which can't be Q approximated for old-world charm, WE ,.."' ~ lively color and the truly child-like WELCOME quality of the little boys a nd girls. ~ These are the real thing, direct THE "' from the Hummel factory in Ger­ §.:" many, and surprisingly inex pensive OPPORTUNITY 12 now ($3.75 up). 0 -+- ~· ""I ::.- TO - FOR 1fANY YEARS FOGG'S IC 0 has enjoyed an enviable reputation ::.- PLAN c: throughout New Mexico, and it is "'0- with real pleasure we welcome this .. WITH fine jewelry store into our maga­ ~ zine this month. For many of you, e YOU we know, FOGG'S needs no intro­ ::.-~· d uction, but you who are new in .." the ci ty must make it a point to get 0 acquainted with this store "on the Sunshine Corner". There you will - find showcases Cilled with the finest of merchandise bearing the names of many distinguished makers. "You might name our departments accord­ ing to their importance," suggested Please see p. 4 DIAL 5-3416 3215 EAST CENTRAL

3 S~7a~ Continued from p. 3 Mr. Fogg. "Our diamonds come first. Sterling silver and watch de­ partments are about equal in s ize. Gifts and jewelry come next. On second thought, you should say SERVICE comes before anything else, for we aren't satisfied unless you are. Have you heard about our new jewelry manufacturing depart­ Find the Mogic Step ment ? \Ve have seven skilled work­ men who will design, make or re­ in o Mogic Hou r make any piece of jewelry. All fa­ • cilities are right here at the store, ot for our customers' protection, so that no stones or valuable pieces ARTHUR MURRAY'S ever lea vc our hands." But this is DANCE STUDIO just the beginning! Next month we shall tell you of FOGG'S s tunning 515 W. Sltnr Ave., Albuquerque costume jewelry, with each stone hand-set. c P hone 2-8614 -+- • FROM GUATEMALA comes the inspiration for skirts with a hand­ loomed, hand-embroidered look .. . W E S T MOR LAN D of good Bates fabric that washes .::8tvrfln9 S I L V E R beautifully and may be ironed or not, as you like ... plus festive The Solid Silver you See at Home-­ blouses to match the colors in the c By appointment needlepoint ... at THE GOLDEN • PHEASANT. If you're familiar 6963 W. F. Shelton, Jr. with Guatemalan embroidery and the handsomely styllized birds and animals employed in wide horizon­ See the Big Porode of tal bands on full skirts, you have the picture. Blouses too will have that 1950 PHILCO come-hither look to the gal who has REFRIGERATORS heard the tune of "separates" in gay off-the-shoulder style, with wide V-necklines outlined by tiny loops and stitch trimmed, or, in white only, with daintily quilted yokes and puffed sleeves. Also by the house of Petti, which does very MORE FOR YOUR MONEY smart things in the way of summer AT EV ERY PRICE casuals, are combination swim and play suits (cutest, briefest of petal skirts and halter tops) teamed with go-to-town suits in the same pretty print on fine waffle pique. Lots of good skirts for your mix and match MOW ON DISPLAY moods too ... chintzes abloom with AT spring flowers, well-ta ilored seer­ suckers in dark colors, nice slim butcher linens. MEAD -+- HARDWARE IF YOU'RE AN INVETERATE 401 North Second Phone 7146 magazine reader, you're sure to have seen the eye-catching ads in Life,

4

------Ladies Home Journal, House Beau­ t iful, House and Garden, or The Bride's Magazine, of Sta rdust Stem­ ware by Libby. "Thank heaven our shipment has a rrived," exclaimed ~f rs. Winn of ELECTRIC CITY. "You have no idea how many orders have come in from that ad !" Star­ dust Stemware is designed to lead fragrances many lives. Water glasses can be for Mother's Day used fo r iced tea ... sherbets will double, on festive occasions, for the serving of champagne . .. fruit juice gla!tses are the perfect size for frappes . .. and wine glasses will substitute beautifully for cocktails. Libby's glasses come boxed, four of a kind, at the surprisingly low price of $1.80. Each glass has a gua ran­ teed safety-edge rim. Libby a lso boxes 16-oz. Pilsener glasses de­ signed to intrigue the man of the house. BEER, in many languages, is inscribed on the set called "In­ 808 W. Park ternational". Cool emerald green glass in classic shapes comes in tumblers, beverage and juice glasses, and iced tea sets (box of eight, e······--·-····----·-·- I t $1.65). Wonderful for gifts, and the kind of gift you'll do well to give to yourself too 1 -+- IHoyt '..~"~!.~,~;~!, Bell I AS WE GO T O PRESS, S. H. I di11iilg pleasure." i Swayze is back from the Coast with news of a wonderful collection of i 3900 E. Central Phone 5·5102 ! Please see p. 8 i ...... - ...... - ...... ~

draperies upholstery slip covers

IRENE rt,~ rt, LO DTl- t €- BARNETT DIAL 2-9165 2609 W. Mountain Rood ~ furniture carpets ghe Qi/t @!hop refinishing HILTON HOTEL PHONE 2-5482 "Distincti'lle Gifts"

5 HAR.i'IY C A JtLIN PHOTO /It ~OHee Among the many new homes which fcctly charming for a teenage girl. ( have been built recently in the old Bright colored floral chintz used in Huning Castle addition stands the draperies is repeated in the fl ounce " ranch s tyle farm house" of Mr. and around the bed. T ufted pale blue Mrs. Frank E. :\IIcCulloch. Long chintz covers the seat of her rocking and low in design, the house is chair and is used fo r her bedspread. painted white, with knotty pine used Her furniture, origina lly from Penn­ most effectively in the recessed sy lvania, has been handed down in porch bordered by an euonymous the ..\fcCulloch fa mily fo r genera­ hedge. Charming, too, is the white tions porch furniture of Pennsylvania One of the most interesting pieces Dutch design and the old New Eng­ of furniture in the house is found land lantern which lights your way in the master bedroom. It is a chest at night. of drawers which belonged to ~lr s. Devout Catholics, the McCullochs McCulloch's great - grandmother. have planned their living room Over it Mrs. McCulloch has hung a around a very old oil painting en­ dull finished French provincia l mir­ titled "Queen of Heaven" which be­ ror. Robin's egg blue raw silk longed to Mrs. McCulloch's grand­ draperies arc used at the windows. mother, Mrs. Charles Blanchard of The McCulloch's three boys have Las Vegas. Walls, painted a soft their room in the rear of the house, robin's egg blue, are the perfect and it's the last word in masculinity. background for numerous pieces Three bunk beds a nd chests of which have been prized possessions drawers were decorated by Mrs. ~Ic ­ of the Des Marais and Blanchard Culloch in bright red, green and families of northern ew Mexico brown. The same s hades are used for over a century. The lovely old again in the heavy woven draperies "parlor set" of hand carved ma­ and bedspreads. hogany, uphols tered in crimson vel­ - By SALLY HARRIJ\GTON. vet, was brought by mule train from l. Louis in the middle of the last century. A magnificient old mahog­ Tips for Builders any chest and table are topped with marble, and a little spinning wheel EXTERIOR \\'ALLS Frame •tucco. INTERJOR WALLS- Stucco. adds to the fire 1>lace arrangement. FIREPLACE- Red h rick. Mrs. McCulloch has chosen pale ROOF_Asbcstos shingl

------Jl{gtUe o/ ~i//t/J"?J D ecorating Consultants to Albuquerque H omemal{ers DRAPERIES SLIPCOVERS BEDSPREADS • UPHOLSTERING

Over 1,000 Fabrics from

lk~id which lo choose Vc:nt·O- L1te Blinds • 22 c.a.n.. """ , ..ttl si..a4n \ ; • • flnahta. StMl. W..4 215 East Central Ave. P b. 2-5574 • Iii•• T ,,. (.,mc,t a.a---0.. U.1· las .f (.,.1.. .. ad o,.,... tuiw 1 • 0-.btJ ...... • c...... "' r.,.... . , 1 • 1...4.._t• Otli••rf· • Lo.at" C"-fdy Ill..._ V~nt-0 Lite Get 9'll"'ETIAN 81.11'0 MFC CO • Dtat t .ztT4 Thrifty Get Dome&ticated with DOMESTIC Se wmachine

You will be surprised al the beautiful sewing you can do im­ mediately with a new Domes­ tic sewmaclrine. M odcls from $ 109. 95 in many beautiful cabinets. Call now and we wiil deliver a machine to your home and let it sell itself.

BUCHANAN'S 224 N . T hird Ph. 2-2163

7 •+•+•+•+•+•+•+·~

Continued from p. 5 "separates" and cotton dresses, pur­ chased for SWAYZE SUIT AND BLOUSE HOUSE ... skirts, jack­ ets, blouses and weskits (a few two ~Uk t skirt and two jacket combinations that beat anything we've heard of when it comes to that wardrobe stretching idea designers are being I so helpful about) ... linens, im­ J. ported batiste, waffle pique, silk + crepes . . . AND . . . in cotton dresses by Kay Kingston, a new • <'f

CHE CKE R CAB DIAL 3804 E. Central 5-2612 77 71

8 ------horses are used to good advantage (among our favorites, a masculine sailcloth with a rich hunter's green Micolai·Bond Co. background as a foil for the kind of "Tile Palat lluttn" warm brown shades setters and Di1tributou of paints, fine wall· paper. painters' and arti1t1' 1upplie1, pointers wear in their coats). An automotin refiniah. amusing pictorial offers Rip Van 620 West Ceatral Dtal 6154 Winkle, Pecos Bill, Johnnie Apple­ seed and Paul Bunyan. On one of the handsomest fabrics knights in armor and the symbols of heraldry r i f fith ' s drape in horizontal bands of red, g Servel Gas Refrigerator gold and brown. Scenes from the old Santa Fe trail, a sports series, M aytag W ashing Machines and a rodeo print are among others 1710 E. Central Phone 2-1656 designed to intrigue the gentleman '4127 N. F ourth Phone 3-3036 • o f the house. And speaking of horses, the most discriminating aes­ thete will be pleased with "Persian Shadow", using cinnamon tones with a smokey blue for a styllized treat­ ment of horses on antique satin. -+- "THIS IS A DARK ROOM," said • Decorator LOTTA W. WALTON, as we stepped into a room that Phone '193 416 Korth Fourth seemed filled with sunshine. And then we realized it was the way Mrs. Walton had broadened a narrow window with golden draperies that COLORFUL gave uli that impression of sunlight streaming through a large opening. MEXICAN We saw how she had muted those • golden tones-by just the suggestion of pattern in a fabric . . . by the TILES brown beneath a yellow glaze on lamp bases . . . by neutral shades For entry, patio, fireplace, or between pale yellow stripes in the paper covering a wall-until they coffee toble top. were softened to the mellowness of Numerous colors ond pat­ old gold. The almost monochomatic terns for striking effects. treatment so cleverly used to give spaciousness and light, was relieved and accented with the blue of an an­ tiqued chest. Mrs. Walton knows how to do wonderful things with color. She likes to use a strong pattern in the paper on one wall of /

9 Though X ellie Bartley did 1101 come lo Alb11 - querq11e ill a covered tvago11, she tvas a true pioneer i11 bri11gi11g good clothes and up-to- tile- 111i1111l c fashions lo Albu­ querque wo111e11. 0 11/y picture we could find of Mrs. Bartley (whose shop w ill pr01 •idl' bridal a11d othl'r fashions for the ( Spring Bridal Pete, bene­ fitin g Bcr11alillo Co1111 ly T11l1erculosis . lssociation 1111 .·/ pril 21 al La Quinta. of Los Po/l/a 11 os) was this one, lorn t••itlw ut her per111 issim1 fro 111 m1 old album. • Is )'Oil cm1 see, i11 those days loo, Nellie ( Bartley k11n,• how to Wl'ar her hat!

( tiny rubber cups which fit over the bow-ends, keep them safely and prettily around her neck ($1). For Continued from p. 9 dress-up occasions, Spec-Bands come the charm of a whimsical touch to as a string of simulated pearls tell her she's special, and cherished. ($1.50). SUN DRUG has them all: a charm­ -+- ing little paper weight with a bottle BRILLfA T S ON PIQUE . .. of On Dit perfume inside a trans­ embossed chambray . . . irridescent parent ball, nestling in violet flow­ shantung . . . Three entrancing ers on a green meadow . . . two dresses at the STORK SHOP. The flacons of her favorite perfumes in pique was soft as silk; clusters of little French baskets tied with pink shaded blue flowers on a white bows, entwined with crocuses and background. Brilliants twinkled buttercups . . . a really luxurious from one collar revere and one gift for her bath, Blue Grass or cuffed pocket of the skirt. A star­ June Geranium soap triplets, encased light-in-the garden sort of dress ... by a transparent tube and tied with The embossed chambray in apple­ pink ribbons and a cluster of cro­ leaf g reen would flatter any expect­ cuses . . . a bottle of My Love per­ ant mother, be she blonde, red-head, fume wrapped in pink foil embossed or brunette. Tiny beads of matching with silver polka dots, tied with color dot the collar and pockets ... picoted satin ribbon and topped by Discreetly tailored was the irrides­ a pink fabric rose, with green taffeta ccnt shantung in soft mauve; hooks leaves, to be worn later as her favor­ and eyes forming adjustabl e pleats ite accessory. And if she's always at the waistline ... Did we say that mislaying her specs, give her Spec all three dresses take to the tub? Bands too. ·when she's not using Wcll,they do, washing beautifully them, a smart grosgrain ribbon, in ... Particularly popular at this time color, black or white, attached to of the year arc shorts, pedal-pushers,

10 s lacks and bras in faded and dark blue denim with boxy sport jackets to mix or match for a brisk hour in the garden, or a lazy siesta in the sun. P. F. McCanna, Inc. -+- "A S,\FE PLACE to buy for 62 Realtors years." P. F. McCanna's has im­ pressive evidence to back up that statement, as we learned in a chat with George Dickinson, at their of­ REAL EST ATE , INSURANCE fice. "Take our insurance depart­ ment as an example," he said, "some AND of our companies have been with us for almost as long as McCAN.NA'S PROPERTY MANAGEMENT has been in existence. We started • with the St. Paul Fire and Marine Insurance Company in 1900. The record speaks for itself in long and A Safe Place to Buy for 62 Years satisfactory service. Their depend­ ability goes, too, without explana­ tion. Other long-established com­ panies include United States Fidel­ Phone 3-5533 I 14 So. 2nd St. ity and Guarantee Compdny with • which we affiliated in 1903, the H ome Insurance Company (second largest in the country), and Spring­ field Fire and ~farine Company, a SWAN few years later. \Ve have insurance MOTOR accounts extending back fifty years, co. and think what that means to their All Work owners today. \Ve are justly proud Guaranteed of these accounts, as we are of the companies we represent." Abe Swan -+- Dial S.1281 NOW IS THE TIME for all good gardeners to plant roses. The DIXIE FLORAL CO. have s ixty­ five - yes, sixty - five I - varieties ready for immediate delivery. Tree roses, bush and climbers. All stock For is No. 1 Grade, grown in wholesale Trovene Drapery nurseries in the coastal area. making Beauty them particularly suitable to our cli­ ma te ... If you buy your roses here you won't have to coddle them along, for these roses are a lready growing vigorously in a heavy cardboard con­ tainer filled with five quarts of soil. Think how easy they'll be to set out ... From now until the middle of May is the best time to plant roses so that your garden will be fragrant and lovely all summer. 1950 Rose Winners are Capistrano, Miss ion Dome Beautiful Bell s and Fashion. And this spring, Fine Interior for the first time, you can get a red Pinocchio . . . Happy rose-time! Furnishings Fabrics -+- 3103 East Central Ave. CH00 SING HER PATTERN ... Telephone 5-1363 in china, glass and silver ... is a Please see p. 12

11 FOR QUALITY Continued from p. 11 PLUS ! ! serious, if delightful business, for the bride-to-be who may find her VISIT pretty head in a baffle when she starts sorting such confusing terms as porcelain and semi-porcelain, bone and earthenware, domestic and imported chinas. But Mrs. Causey, Candies, Huh of M INDLIN'S Gift Department makes it all beautifully simple as (Uptown or Downtown) she shows you the lovely dinnerware by Lenox, Castleton, Wedgewood, Super Malh, Sundaes and Spode and Royal Worcester. We { Sandwiches didn't know ... until Mrs. Causey (Downtown) told us ... that semi-porcelain and earthenware are the same thing ... why the word Royal precedes the On the Hill Downtown names of all fine Continental chinas ... that both the ancient Chinese and most modern manufacturers of china in this country use a feldspar ( formula while English factories cal­ cine the bones of oxen for their mix­ ture ... that ... but we'll let Mrs. WRIGHT TRADllfG POST Causey tell you. Just across the aisle from MINDLIN'S china sec­ tion are shelves of sparkling crystal and Mrs. Causey can show you how to tell whether a goblet contains the lead and potash which give strength { and brilliance to all fine glass. In 124 W. Gol4 Dlat a2t7 silver, MINDLIN'S has Sterling by Towle, Gorham, Reed and Barton, Heir Io om, International, F rank Smith, Lunt, Wallace and other proud names ... in almost a hun­ dred patterns. -+- OUR LA TEST FIND at LA TIENDA is something you'll be Liquors-Wines- Beers talking about for months. Mrs. Ben­ nett is showing a double duty shop­ ping bag found on her recent tr ip Let April to Oaxaca, Mexico. \Vhen we say shower new ideas double duty, we mean "wear it to market as a hat ... carry it home for Entertainment with your packages inside." We're serious I Handwoven of multi-col­ ored twine these bags can be rolled back and within two seconds you've a "creation" I Smart as anything Our free cocktail recipe you've ever seen on Liz Bennett who book makes you a better happened to be in the shop experi­ MIXER. menting with one as we entered. From Mexico too came flower pots 120 South Fourth Telephone J-5290 of blue and white design, large enough for a patio garden (nothing David E. Wcillcr but bright red geraniums should go in these) . . . and stunning Aztec

12 pottery in a variety of s izes, each plate slightly different. We were crazy about the bright yellow and Consult blue patterns. By the way, one of those blue and white pots, planted with a geranium, is a nice Mother's THE SUN DIAL Day thought, isn't it? -+- WANDERING in the back door Home Decorotions of RUST'S FLOWER SHOP one windy day, we were fascinated by Draperies the assembly line preparations going on behind the scenes fo r the making Rugs of 52 centerpieces for a Club party. Bowls of green daisies were Furniture everywhere and sweet candy tuft, • carnations and ferns seemed to dis­ appear into arrangements as fast as The most interesting shop they came out of the big refriger­ a tor. Harry and Clay Hust had just in Nelli Mexico/! time to tell us to look at new floral containers before they s ta rted out the door with their first load. In­ One Nob Hill Center deed, nothing could be sweeter for • Mother's Day than their favorite, an old-fashioned wash pitcher and bowl, just like the ones grandmother kept on her washstand. What could be prettier than to have them filled Smart Clothes for Men with heather and sweetheart roses? W e thought the sugar and creamer sets adorable too-<>ne in the shape FRED MACKEY'S of a grape cluster; another with hand-painted fruit for decoration. 209 W. Central Dial 6896 M other should have HER favorite flower on HER day and RUST'S will be delighted to help you select from their large assortment or to When you cannot accommo­ place an order that will fill a special date your out of town guests wish. -+-- in your home H ANDS are as expressive ... we might say as revealing . . . of the real YOU as your eyes or your We invite 31ou lo consider voice or your smile (saying which the we have an impulse to hide our own!) At KEITH'S DRUG, how­ ever, we discovered one of those "why didn't somebody think of it be­ DE AN%A fore" things which should be the solution for a girl who washes her MOTOR LODGE Please seep. 14 4301 E. CENTRAL A VB. PHONE S.1654 Vanlandingham ~ 1 All modern conveniences-with Studios telephone In eoch room INTERIOR DESIGNERS Antiques Caterln& t o the dl1crlmtnatin1 cllentele ID> Ea1t C..ntral Dial 2-4150

13 Hust's Flower Shop Continued from p. 13 hands often away from home, and indispensable to any woman, for you know what that once-in-a-while washing in a "rest room" with harsh soap, paper towels and no lotion, can do to your hands ... care of days ruined in a few minutes. So we say bravo for Max Factor who has come out with a perfect little ha nd lotion dispenser for your purse. En­ cased in gold-colored metal, hardly { bigger than a lipstick and with the same trick top used for perfume fl acons, it releases its pale blue con­ tents only when pressed against the hand, and then only a few drops. Lotion to use at home, and for re­ filling the dispenser, comes in an amusing sky blue globe, "A W orld ( of Beauty" for your hands. Another bright Max Factor idea is night cream in stick form ... neat and quick and no greasy after fi lm. -+- • 14 t . Cetttral Dial 2-2642 AND SPEAKING OF HANDS ... at CONNIFF'S FOOD MAR­ KET, we found another aid to ( beauty in P laytex Mitts, of colored latex, with a way of adhering to­ Memo from your fingers, though mitt-like, they are interchangeable (no more ac­ TOWNE HOUSE cumulation of left-handed rubber gloves). Slip on a mitt. Make a fist. Identify yourself anywhere by Expel air _jlt the wrist. Now open the possessive look of "My Own" your hand, and you've almost the wea ring apparel ... "My Own" equivalent of a five-fingered glove ! Though we'd never be the gal to­ momentous little details help you claim any glove fits quite like your look individual with whatever own skin, you can pick up a pin frock you choose. Keep them while wearing these mitts, and the looking meadow fresh. non-slip surfaces are a big help. With a little discipline, you'll find Your entrance into the world yourself working comforta bly in of fashion may be vivid and with them. They'll last a long time too, if you powder them inside and out an exclamation mark, on ly if you after each use. ANOTHER s tep maintain "My Own" look morn­ (and stop) saver to please BUSY ing noon, and night. The Towne MOTH ER (and anyone hunting a House has a conviction regarding shower gift) : Playtex Nursery-Pak, , your individual styling. Let us baby oiL powder and cream in a white enamel "basket" (Playtex help you achieve "My Own" look claims six times more lanolin than by showing you our versatile col­ any other baby oil, plus a new anti­ lection of Spring Fashions! septic blended into the oil, and money back if baby ever develops diaper rash while using these prod­ ucts exclusively); also Kooleez baby pants and sheets (all gift-packaged).

14 You'll find that baby oi l wonderful home became his castle instead of a fo r your own skin and fo r the whole mere shelter from the elements. At family on the beach too! HOME BEAUTIFUL Mr. Bumkens -+- showed us double traverse rods, DON'T TAKE A CHANCE on made to combine patterned fabric moths ... and don't wear yourself with a single-toned "glamour net" out sp raying ... when for the small in a way that emphasizes all the sum of 35 cents in addition to the charming possibilities of an expan­ cleaning charge of a dress, suit or sive window. Glamour nets, in fine coat (man's or woman's) CADET boucle-like weave, admit light and CLEANERS will return your gar­ the outside view while veiling the ments guaranteed moth-proofed for interior from passersby. Beside a at least a season (and very probably pale maise net, Mr. Bumkens draped much longer Mr. Hodgson tells us) . a flowered chintz printed in violets, Remember too, that this is the season blues and greens that shaded a ll the • when curtains and draperies need a way from yellow to forest green, thorough cleaning, and you can from true to aqua-blues and back to trust CADET CLEANERS with violets ... and the effect was love­ your finest fabrics. May we remind lier than words ca n make you see. you that it was Mrs. W. M. Lowe, With net drawn, fo r certain times of prominent Albuquerque clubwoman, day, the patterned fabric forms dec­ who directed us to this establi sh­ orative fl anking panels. And as Mr. ment which she has found offers Bumkens said, if a very large pat­ consistently skillful and dependable terned area interferes with your service. decorative plan, you may seldom, or -+- never, draw these draperies for the ONLY THOSE with a carefully net gives complete privacy night or hidden batch of pictures taken in the day. \Vhen a burst of sunshine on 1920s know how true the saying a spring morning ... or the glory "snap-shots tell the: story best" ! Yet of sunset on the Sandias ... is the upon seeing the color prints at THE P lease seep. 18 CAMERA SHOP the other day, we • incli ned to think there is something in the truism "the old order chang­ eth" for films and prints of today are so far s uperior. And, for the first time, you may have as much color film as you like ior any size camera. Now is the time too, to or­ der extra prints of those shots you took on Easter. Mr. Fach suggests that, to avoid delay, you order prints at the same time you return exposed films for development. You'll find him always delighted to discuss sizes, and prices of the prints with you, and we do feel he's right ·when he says, "nothing is so appreciated as that gift of a picture in full color, particularly when the s ubject is a family reunion or a first birthday party. Mother's Day too, would be the perfect time to try out color film in your camera. What a joy your picture will be in years to come!" -+- PICT URE WINDOWS are a joy but they do demand specia l treat- ment if a room ... and a house . . . th C t Sh are to satisfy that urge for privacy e orse oppe tha t was a motivating force as man's 221 Horth Eighth St. Phone 2-4191

15 ·-----.. .,___ . • • OXE OF THE lIOST IMPORTANT EVENTS ... FASHtONABLY AND SO­ CIALLY SPEAKI.NG ... of the post­ Lenten suson will be the "Spring Bridal Fete'', a bendit for the Bernalillo County Tuberculosis Association on April 21. The affair will be held at La Quinta of Los Poblanos, which has been opened for the occasion through the graciousness of Albert G. Simms. The Tuberculosis As· sociation is a humanitarian organization close to Mr. Simms' heart and the bene· fit will mark the first time La Quinta has been open to the public since the Sleeveless Tops death of his wife. the late Ruth Hanna Simms. The handsome territorial styli Morrow Skirts building which Mrs. Simms called her "playhouse", became an important part Jib Jackets of the cultural life of Albuquerque. It houses one of the most perfectly designed art galleries in the country. A lecture Fresh Colors series, one of the most stimulating the town has known, was inaugurated there. I t was the scene also of the first oudtoor concerts of the June Music Festival .•. "The Spring Bridal Fete" has enlisted the enthusiasm and active efforts of more than( a score of prominent Albuquerque women, headed by Mrs. William E. Eells, gener­ al chairman, and Mrs. Frank Mlndlln, co· VeJUi BoJJo,,./J, !J11e. chairman. Mrs. Harry Tledebohl, execu­ tive secretary of the Bernalillo County Tuberculosis Association, is coordinating 211 W. Copper plans with Mrs. Rainey Banley-Woolsey. Pllone 3-0711 -+- Friends of Gertrude Bayless still arc talking about the very pretty birthdayA luncheon given in her honor at the home" of Mra. John J. E mmons. -+- J ane Williams is off this week for her former home in Wayne, Pa., and Irene VA LLEY Fisher, back from \Vashington, D. C., for her summer stay in New Mexico, will mannge Plaza Ga llery during Miss Wil­ Compliments liams' ab~ence •.. pottery made in the little mountain village of San Antonito your Ensemble (the project with which Marcaret Runyan did such interesting work) will be on dis­ with Novy, the play at the Gallery this month ... along Ace of Shades. with portraits by Ag"nes Tait and cat studies by Claire Turlay Newberry. Miss Fisher arrived a few weeks ago after a motor trip over the old Oregon Trail to Seattle, and down the West Coast. --+-- Plai:a Business Association has issued a folder which you will find handy refer­ ence when your summer guests begin asking questions about that most colorful section of Albuquerque. the Old Town. An account of Old Albuquerque, yester­ day and today, by Julia B. Ta ppan, is very 11ood ruding and packed with in· formation. A p ictorial map by R obert Klein, brief calendar of events and list· ing of dates important in Old Town his­ tory, complete the folder. You can gel one for the asking at any Old Town shop. -+- Confetti Nice to see our old friend, Margaret Beck, at Towne House these days I -+- AMONG OUR INTERESTING NEW­ Sevuµ.t'd- SH 0ES COMERS: Col. and Mrs. J ohn E. White who decided to settle in Albuquerque after Mob Hill Center • 3500 East Central Col. White's retirement from 32 years of Army service which took him all over the globe. During the years when he was 16 ·------· • • ·---- stationed at Baghad as military attachc, he and Mrs. White travelled the Middle East and they have many fascinating talcs to tell. lltrs. \Vhitc, a vivacious 1305 W. Girard bluc·Cycd woman with lovely silver hair, has an amazing collection of Persian jcw· clry ••. and you should sec Col. White in the authentic Arabian costume be some· Albuquerque's Most times dons for very special friends ... white head cloth. long flowing black robe tied with a golden cord ... and tucked into his waist, a wickedly beautiful cut­ Unusual Furniture lass. inlaid with gold and mothcr·of-p.arll Col. White is a~sociated hrre with P. F. McCanna, foe . Store

The magnificence of Rome, at the be­ •ginning of Holy Year, and Paris in the Spring will make 1950 an unforgettable year for many American• . . Mrs. K ath­ All Furniture erine M. Burns, Mrs. W. R. Anderson, Mrs. Howard Livingston, Kather ine Kelly, Mrs. John Milne and her mother. Mrs. Displayed in Typical Balling arc among the Albuquerqueans who will remember an audience with Pope Pius XU as the climax of a wonder· Room Settings • ful trip. -+- Mrs. Truman Spencer, of Three Rivers, here for the cattlemen's convention. makes a charmine picture in a toast·colorcd shaped like a suzar·NAlli ]. C. CULLOM. Before you make ~: _... ,.r, a lifetime investment, it behooves you to investigate Lester prices and MKERY G CAFETERIA to compare them with the cost of : 11 WEST GOlilO ' ,. other excellent pianos, keeping in mind that such an organization as the Philadelphia Orchestra could af­ fo rd no compromise in quality. If you've a mind for mechanical and technical details you'll enjoy talking to Mr. Cullom because, being a reg­ is tered piano technician of many Competent yea rs experience, he knows a II the in s and outs, the why and where­ fores of piano construction. And REAL ESTATE don't delay if you wish to take ad­ vantage of the spring Sale. Mr. Service . . . Cullom reminds you also that now is the time for spring tuning. -+- Homes MOST VERSATILE OF CAN­ • DELABRA is a lovely graceful pair Lots of f e r ed by WESTMORLAND • STERLING (the solid silver you Income Property see at home by appointment) in a • classic design that blends with any pattern and offers delightful possi­ • Insurance bilities to the woman who knows that silver, candlelight and flowers Real Estate Loons are three charming allies of a • charming hostess. This six-way sec­ tiona l candela bra will form a pair of low candleholders to be used al­ Anderman & Glasebrook most constantly on a mantel or with REALTORS gay fl ower bouquets for small din- 209 W. Gold Dial 8831 ners ... tall candlesticks when you prefer ... three branch candelabra, Please seep. 22

18 e ...;:H~~:~:~:~~:~:~:~:~:f+7:~~:47: t+;:~ :~:~:~}4o;:~:~:~:~ • ;:~ • ~K • J l J: ~ 'JM ~~'~Sde J ,{ -, Just because you live in a beauti- ally results in scalp improvement f fu l dry land where the robbins of also. 'f~ spring blow in on a dust storm, don't If your hands are suffering too, ;f~ ~,_ resign yourself to a skin tha t flakes you'll be interes ted in the new Hand 'f'. and crinkles and grows old before Smooth, a pale blue cream, that we ' its time from sheer dryness. a re finding excell ent. It doesn't roll, T ~' M ;'r~~·r;) . fR~~d1~ 1 , i ~ i s~~i~t ~~ n !~~~ ~~~~~ s ~~~~~~ a~1sd ~/ :f,~ ~;~,r; •~ii~~! ;i J.E fo r Beauty Counselor, because s pe- you can pull on your dainties t gloves ~f~ • cial dry climate formulas and prep- right after using it. ;1~ ' arations have ben worked out just Don't overlook Beauty Counselor's ;I~ " for you. sea-green mascara. It's the answer T Dry Skin Protective Film is a to your wish fo r eye make-up that 7ff very important part of Beauty won't look artificial. We warn you : Counselor's dry skin treat me 11 t Once you've tried it, it'll be habit- "f (which includes also a rich homog- fo rming as your lipstick. 'f enized cleanser, a night cream that A ni ce way to become acquainted T • has been whipped and whipped until with Beauty Counselor's excellent }: the dainty pink stuff simply melts products is to phone Mrs. Randal '1' into your face, lubricating oil for for skin analysis and demonstration -'-' those special areas and Dinner Party in your own home. ,f, Pickup, good as its word for quick T stimulation). Protective Film is cs- >1f pccially important here because our ,f, skins gather more than the usual I • amount of soil when the wind blows. ~f By forming a fine invisible film >ff over the skin, this preparation keeps soil and makeup on the surface and ·r at the same time it allows pores to 7fE breathe. For proof of this, notice , , how much quicker the cleanser l works when your skin has been thus f protected. • Lf your skin is dry, o f-course your scalp is dry too. And we were in- ,t terested to hear M rs. Randal remark GENEVIEVE CULBERSON, Owner ,,~ >f. that adequate skin care automatic- 205 S. Tenth 2-9543 J: ~ f , Monte Vista Beauty Salon BEAUTY COUNSELOR Y ' Florence Boone, Owner COSMETICS T ' Skilled ()peraton Complimentory Presentation 't , Thelma Ehret • Glen Lamb .,, ' Vi Whittinrton MARIE D. RANDAL, Counselor .t IJ; 3521 Lu Lomas Rd. Dial 5-5191 200 N. Oak Dial 2-3451 f l T Country Club "Dedicated lo Creating ;} : Beauty Shop Beautiful Women" ,f .,1a.rJor1e Rummel .J. Stylist in Beauty H A A .... J,' Contour Stylinr IL TON BE UTY S L01-.. ~ H and Cutting Dial '4660 '1' ~' 438 Chacoma P lace T Dial 2-3216 Mildred A, Dowlinr Hilton Hotel :t: ' l -~~~:~~:~:~:~:~:~~:~:H:~:~:~:~~:~:~:H:H~!~~ · ~K • ":~:~"Jt 19 The U ni versity of New Mexico Harper's Magazine. Three land­ Press will release this week "an ex­ scapes-"New Mexico Village Un­ { citing first" in the portfolio of eight der Snow", "House in the Sun", Kenneth M. Adams lithographs re­ "Ranchos de Taos Church-Moon­ produced in deep-tone offset on light"; the noted "Harvest" which handsome 12 by 16 mats. won the Mary S. Collins Prize at Rarely does one encounter such a the 13th exhibition of American value, aesthetically speaking, for the Lithography at the Philadelphia very small price of $6.50. For the Print Club; "The Spring" and the works of this distinguished lithog­ "Miner", another prize winner, com­ rapher have been so perfectly repro­ plete the excellent selection. { duced that the artist, himself, upon Kenneth M. Adams is an acknowl­ first examining the print of old edged master of lithography, whose "Dona Ascencione" remarked that oils too have won him national ac­ he "couldn't tell it from the ori­ claim. He frequently uses the same ginal". s ubject fo r several works, exploring "Dona Ascencione", one of two the possibilities of a motif in vari­ superb heads included in the port­ ous mediums. An oil painting of folio, appeared as frontispiece in "The Spring" was chosen "Painting {

Kenneth M. Adams' magnificent lithographs Harvest The Spring Dona Ascensione Taos Indian Woman House in The Sun New Mexico Village Under Snow Ranchos de Taos Church-Moonlight offered for the first time in stunning deep­ tone offset reproductions on heavy white 12"x 16" mats ready for framing. Eight art treasures from this master portrayer of t he Southwest scene. $6.50 EMILY RAMAGE B~ 12 Nob Hill Center-Telephone S-1773

20 Join •• • THE STUDIO WORKSHOP

Arts and Crafts Instruction Oiildren & Emilie Yon Auw DANFELSER SCHOOL OF MUSIC I Adult Grnupe Director S-JJSS I BROADWAY AT GOLD AVENUE

of the Year" in the 3rd annual ex­ hibit sponsored by the Pepsi-Cola Company in New York. • Locally, it is interesting to note that Adams is one of the few artists who is consistently respected by all aesthetic factions, the most "mod­ ern" as well as the ultra-conserva­ tive. H is subjects are a lways recog­ nizable and they evoke a response, even in the spectator who may not • be particularly interested in, or con­ scious of, the artist's a pproach or the way he handles his medium. But fo r those who like to ana lyze it is illuminating to observe how com­ pletely the artist's expression is wedded to a solid abstract core and • uncompromising craftsmanship .

April 15-May IS Exhibit of San Antonito Potter y, portraits by AR'Oes Tait, cat studies by Claire Turlay Newberr y. Plaza Ralph-SMITH- Florence Gallery. Exhibit by Santa Fe artists. Emil y V o c a I A rt Ramage, Bookseller. April 21 s t u d 0 I Sprinl' Bridal Fcte, Bernalillo Co u n t y Tubruyn cfReeJ May9-IO S tudio: Guadalupe Trail and State Convention, League of Worn· en Voters, llilton Hotel. Manzano School. Dial 2-3068

21 Continued from p. 18 high or low, for more elaborate a r­ rangements . . . or a single five­ branch candelabrum, high or low, as a centerpiece. (Wouldn't a bride adore it ?) We arc delighted to in­ troduce to you this Sterling silver, designed by William \Varren, ac­ knowledged master in his field, and distributed by the same company that has earned a SO-year reputation fo r dependability with Wear-Ever ( aluminum. W e arc happy a lso to introduce \Va lter F. Shelton, J r., who will bring Westmorland's hand­ some flat and hollow ware for your leis urely in spection, if you will call him fo r an appointment. -+- FOR MOTHE R'S DAY buy her a hat that looks good enough to eat­ { and then cat it ! 'o, we're not being REDWOOD PANELING adds a warmth and rustic facetious. At the ~i\TlONA L cbJlrm In lh.e newly iemodeled kitchen or Mr. and Mrs. BAKE RY you can order silver but­ Jerome Doherty'& home. Especially designed by Wood ter cakes made in the shape of a Arts, the kitchen has just been finished by them. narrow or wide-brimmed hat. Yel­ WOOD ARTS low straw, cream band, and rain­ Telephone 6086 Rt. I, Box 436-B bow-hued fl owers cover i n g th e Albuquerque, N. M. crown ( in the latest fashion) a re a ll

3422 East Central Phone 5-5653

April .. Showers of Fashion SCARVES GLOVES

SUIT &-' BLOUSE HOUSE

22 I I

miraculous ly done in icing. How Mother's eyes will glow when she secs it in all its Dache-like splendor on the table ... Only the thought of how good it is going to taste will induce her to reach for the cake knife when the family start clamor­ ing for a piece, please ... The ever popular circular cakes can be dec­ orated in icing flowers, too. For a 314 WEST CENTRAL AVI cake-hat, place your order early. -+- BUCKSKIN AND DENIM go with the mountains and mesas of our enchanted land ... our "manana" The house of gems for way of life . . . CRAFTWEAR • (Patio Market-Old Town Plaza) 011er a quarter of a have buckskin jackets, sueded or smooth, fringed or plain in the true centur31 in Albuquerque golden buckskin color . . . Right fo r all are one-piece dresses of red, faded or dark blue denim, with nickel-plated snaps down the front opening, nailhead • studding on pockets, and belt fas­ tening with two harness snaps. \"ery western. And very modestly priced at $10.95. (Sizes 40 and 42 at $11.95) ... A two-piece outfit is different Old Town Toy Shop with elastic waistband in the jacket Dotie rrom tho Land of Encbantmca back, and free-striding skirt with a Unusual Ton • Doll Clothe• big pocket. Two gromets (big Imported Bella nickel-plated eyelets) fastened by Open I :J0-8:30 p.m. Cloacd Mondays • a leather thong tipped with a tin SOUTH SIDE OLD TOWN PLAZA jingle form a pleat in the roomy pocket ... Moccasins-by CRAFT­ WEAR or genuine Indian ones­ will add a finishing southwestern touch to these denims. -+- WE'RE PROUD to announce that PITSCHNER'S new downtown store is a delight to the eye, as well Please sec p. 24

LAND IS A GOOD INVESTMENT A Fine Place to Eat

J nvcstigatc thi~ twenty-acre tract BREAKFAST well located on Coors Road. LUNCHEON DINNER It would be ideal for farmland, an ideal site for a country estate. or a Fried Chicken T-Bone Steaks fine subdivision. A real buy at only $495.00 per acre. ON THE TRIANGLE 2933 MONTE VISTA BOULEVARD SAVAGE & SGAHZINI Open 8:00 A. M. to 9:30 P. M. Realtors Phone '751 209 S. Fourth St. Closed Sundays

23 Mrs. W. M. Lowe recommends Continued from p. 23 CADET as the palate. Decorated by Modesta CLEANERS Comeford, o( Builders' Furniture, in gunmetal and chartreuse, it's a pleas­ 3126 E. Central 5-3752 ant place to relax when shopping. That pinon patterned paper on one wall was a happy inspiration too, wasn't it? Something to tease a jaded appetite? We suggest those good onion buns brimming with chicken, ham or egg salad I To be sure you get your vita m ins , {: PITSCHNER'S serves a generous . portion of orange juice free with DIAMONDS every sandwich. Malts are made with real ice-cream-not ice milk­ WATCHES fla vored with syrups made by PITSCHNER'S, and every cup of SILVER coffee is excellent. Here, too, you can buy that some delicious pinon candy featured at the uptown store-­ { wonderful chocolates and other can­ . PERSONAL SERVICE BY dies. To accommodate you day and TOM AND ANN JOSEPH night, downtown PITSCHNER'S is open from ten ' tit ten. We'll be see­ ing you there. -+- NOB DILL JE\VELERS A SLIRDLE by Vogue may be 3411 East Central at Amherst just what you need to give you a Phone ~4158 model's figure when you're wearing one of the new pencil-slim skirts. • What's a Slirdle? It's a nylon girdle and petticoat combination-the petti­ coat sewn to the bottom of the girdle ... you don't need us to point out Woodruff's-Julian the advantages. And where do you get it? At the CORSET SHOPPE, of-course, where Alfretta Foster the custom-fits every garment herself. Mrs. Foster is recently back from the corset show with all sorts of shop wonderful ideas for making trim fi gures. The new summer merchan­ dise is in now too: bras, girdles, and for all-in-ones in double nylon and im­ ported lace. The prettiest colors are appleblossom pink and a pale grey, women so soft and lustrous you think of moonstones. For the woman with a figure problem there are long bras to control that diaphragm, in sizes and 32 to 58, and every type of girdle and foundation. Mrs. Foster's shop . is in her home-a pleasant, relaxing misses place. And do remember that every garment is custom-fitted to YOU at no extra cost. 2904 E. Central Diol 5-4711 -+- COLOR IN THE KITCHEN is

24 as good for the spirits this time of year as a new . Nicest way we know to infuse your kitchen Ladies- with the mood of spring is a visit to KITCH EN SPECIALISTS where PROTECT your furs, dia­ tulip yellow holds sway ... in pot­ tery, in table tops, in place-mats monds, silverware, and all and in the gayest decorated metal­ household effects with an ware. All sorts of indispensable kitchen accessories among the long all-risks personal floater list of things made by Pemsco in policy. Coverage is world­ this pretty ware: bread boxes (with wide. roll tops or two story affairs with double-drop doors in front, lower deck for bread and cakes, upper Call us today fo r all the s hallower story fo r cookies and s uch) ... cannisters in all sizes .. . facts about this important those excellent no-stoop, self-closing policy. dustpans ... step-on cans with good aluminum inserts . . . big-enough wastebaskets . . . vegetable bins, match safes, soap flake dispensers C 1 i n to n P. A nd e rson and recipe card files (with index 113 S. Third Street Phone ~ 5666 and 100 ruled cards). You may pre­ fe r g listening black-or red- to tulip yellow, as a background to the spring flowers and bright buttf'r­ :·-... -·--··--···-···--....- ·-- .. fl ies. If you do, they're waiting for Domestic Help , i 1 you. And when you've enlivened Bonded-Trustworthy I your own kitchen ... keep these ac­ 5 cessories in mind as the perennial spring shower invitations come roll­ I ~a~~t~•o help ~:~~~l~m I ing in. -+- ! Simonton Moid Service I TO GO WITH IIER on her wed­ t.:!~~ - ~~: .:~.~~:.~~ !~1.~::.:~~=:::..t ding trip, the bride-to-be will want ...... luggage quite as special as the trous­ seau loveliness that will be packed inside. Looking as if it had been designed especially for a bride, is a set of handsome a ll white rawhide for by Oshkosh, at FRANK'S LUG­ GAGE. Lined with royal blue satin, it's quite the prettiest and most ap­ the finest propriate thing you'll fi nd fo r honey­ moon days. And of-course you know HANDMADE that Oshkosh is one of the oldest and most dependable makers of lug­ Indian J ewelry gage. Among other fine makes car­ ried by FRANK'S is Amelia Ear­ hart Airlite. Like her sterling sil- Please seep. 26 See: ------...··- -····-·--···.. SELICiMAN'S •uth~~~nGas JncliaHC1ia/,i

41 7 N. Fourth Street 2309 W. Central Dial l·27ll Dial 3-1731

25 MURALS FOR THE HOME OR OFF ICE s'1)P 7~ Continued from p. 25 ver and her fine china, the bride's luggage will be a long range invest­ ment, if it's either of these. Let Mr. LeBlonde show you a model of the internal construction that goes into an Earhart piece ... how reinforced molded plywood comers are all one piece, no joints to weaken or split ... how all vulnerable parts are further reinforced by fusing 12 addi­ tional plies 0£ aircraft veneer. To keep rawhide surfaces everlastingly beautiful Mr. LeBlonde recommends s imonizing. After that a solution of ammonia in water and mild soap flakes will clean them nicely. -+- LET THE OCEAN ROLL into your living room-it won't do a bit of damage, we promise you! ZIA PAINT "TORE is introducing Foto Murals, window and full wall size, in color or in neutra I tones, that will go on the wall like wallpaper, or if you prefer can be installed with a mitered framework. The repertoire of Foto ).furals by expert landscape photographers includes ( desert, mountain and coastal scenes. Particularly interesting is "Pilot's Highway", dramatic vista c>f cloud effects, that suggests interes ting pos-

furnishings

decorative services by

CHAPLIN ALLEY 411 N. Second St. 141 S W. Central Tel. 2-ms Dial 8237 OPEN BOWLING ALL DAY • EVERY DAY 26 sibilities for a ceiling, or for an en­ tire wall- perhaps of a second-story room. Foto Murals can be hung KEITH'S DRUG STORE over existing wallpaper or on plain smooth plaster walls. A window­ s ize mural in full color may be had for $25. -+- IT'S H APPENED TO YOU. Your husband calls to say the company's "vice-president-in-charge-of" flew in • Prescriptions from the East today-instead of next week when everybody expected • Drugi him- and can you get an extra ticket for the Little Theater and • they'll be home for dinner in a few Registered Pharmacist on duty at minutes. You manage about the ticket, but there's that extra steak all times hard as a rock in the freezing com- 1>art111ent and no desert ready. It's just to forestall such emergencies • • • that PHILCO has turned up with its wonderful new Quick Chiller 4501 N. Fourt.h St. Dial '°23 which you must investigate at • ~iEAD HARDWARE. Seven to 15 Please see p. 28

• m full color

desert • • . mountain coastal scenes • • • put on like wall paper

Zia Paint Store 4011 E. Central Dial 5-6468

"All the Chicken You Can Eat" 'Rt ee'4 CHICKEN DINNER ' 210 S . Yale, Tel. 2-8428 Pkg. Dinner, Delivered ...... 1.25 Complete family dinners in our Dining Room ...... 1.60 Featuring : French Fried Shrimp-Charcoal. .. . .Broiled .. . . Steaks......

27 tStridly Formal' .z;::­ Continued from p. V :'":•;/ .?,..; Dance Frocks degrees colder than the main food compartment (it slides out smoothly as a drawer too) the Quick Chiller has a lidded compartment for the Dinner* Dr esses meats you want to keep fresh a little longer wit hout freezing, and it's marvelous for setting deserts, crisp­ Gowns for* Bridal ing salads or frosting juices at the last minute. There's a home freezer Parties too that holds 70 pounds of food at zero temperatures. And right next to the giant Vegetable Freshener is • Accessories* a Snack Box for sandwiches, spreads and such. The hermetically sealed motor operates silently and economically, has a five-year guar­ * antee. -+- WEAR YOUR FLOWERS on the cuffs of your gloves ... tulips and 3424 E. Tel. 5-1323 • Central roses and other beaded blossoms, the handwork of Shoshone Indians, on the cuffs of soft buckskin gloves, for an original and charming cos­ £( r:f>oweni't !B'l.ld9e C!fu& tume accent, may be found at WRIGHT TRADIKG POST. Also 1221 Blchland Road in Shoshone bead work are pretty - TOURNAMENT BRIDGE­ buckskin moccasins. And with LECTURES AND INSTRUCTIONS MOTHER'S DAY in mind, look for • the silver lining in the handmade PHONE 6981 copper, product of New Mexico, which is attracting much attention at the Trading Post ... cups and saucers, plates, trays, pitchers, tea­ pots, cocktail shakers, etc.... all silver lined ... from $1, on up. -+- "HAVE YOU SEEN MY BUGS?" ... Lalla d'Spain took her time about unwrapping a perfectly Clouds of lovely piece of handmade pewter be­ Moonbeam-White fo re she laughed at our expression. Organza ·'They look just like all the people Showered with you know," she went on while we Golden Stars stood scanning the GIFT SHOP ... (Size 10-1 4) a table laid with the gayest square­ designed by dance pottery ... a new collection JOURDELLE of smart copper jewelry ... deco­ rative aluminum trays and bowls ... Indian silver and turquoise ... &ul«4We' , , /It and then WE SAW THEM ... the cunningest ceramics perched all over a jewelry-tree in the window. Wickedly expressive little winged Where Discriminating Women Shop beings ... canasta-playing bugs and knitting bugs . . . "painting the 1002 W. Central Phone 2-9461 town" bugs and baseball bugs • .. housekeeping bugs and "How's

28 Business?" bugs ("I'm going to give him to his counterpart out in the lobby," giggled M iss d'Spain) ... OUR SPLENDID bookworm bugs and lipstick bugs . .. all kinds of musical and sport­ COLLECTION OF ing bugs. There's also a "get well" COUTURIER STYLES bug sticking out his tiny tongue be­ fore a mirror and a "Congratula­ APPEAL TO THE tions" bug in nurse's unifo rm with a baby in her arms. There are doz­ FASHION WISE ens more, enough to keep anyone with a collector's urge in a constant CARRIAGE TRADE state of temptation . .. though the OF NEW MEXICO. temptation to present them to their counterparts among your friends might prove even stronger. If you can hang on to a few, they'd be fun for fl ower arrangements t oo ! -+- FOR A F ASCINATING HALF HOU R, vis it the CHIN DEE SHOP Please see p. 32 ~lfob Hill Bualne.. Center A NEW PAINT TO Uptown Albuquerqat MATC H ALL COLORS Choose from . 1 3 2 2 colors K11it 'N Stitch All finishes Yarns & Art Needlewor~ MAGIC FLAT 110 S. Amherst Phone S-2112 EGGSH ELL ENAMEL COST NO MORE Ho waiting for any of the 1322 colors. MATERNITY STYLF.S Barries Lumber suits Company smoc/es dresses 6144 Horth Second St. Dial 3-9113 slacks KO MAC jumpers COLORIZER PAINTS lingerie, supports

,, .fo. ~"""14 " Old Mexico Gift Shop Indian Paintings, ond Crofts 420 East Central Dial94S6 014 TOWJlPlua

29 ]f tO ]f F rom Amy Passmore Hurt comes this recipe for a chocolate cake that's the best thing you ever put in Conniff your mouth, grows even better wi th age (up to a point) a nd is made, of Food Ma rket a ll things, with mashed potatoes! As all but our very newest new­ comers are likely to know, Amy Springtime Vegetables Passmore Hurt is a free-lance fea­ ture writer whose articles on the Fresh Strawberries Southwest, particula rly Albuquer­ que, appea r frequently in the New Mexico Magazine, Denver Post and other publications. She .has long 5602 N. Fourth Ph. 2-8556 been prominent in the Mavericks, small group of professiona l women • writers, and is active in work for St. Mark's E piscopal Church on the Mesa. Occasionally Mrs. Hurt takes time off from her many activities to invite friends in for an afternoon of good talk and tea. And when she docs, she says, this "Old-fashioned Potato Cake" is a stand-by because • it can be made any free morning, several days before the party, and depended upon to be at the apogee of its goodness when she is ready to ser ve it. The recipe was a favorite of M rs. MOTHER WILL Hurt's mother, the late Mrs. T. J. L OVE IMPORTED Passmore. She had it from a neigh­ • bor, who like herself had the prob­ OLIVES lem of creating a bit of gracious liv­ ing in an Albuquerque that must have been as wild and rough as - free delivery - frontier towns were made. And in the days when there were no good bakery and delicatessen short-cuts, FRANCHINI BROS. come "refreshment time", a cake that could be made two or three days 301 N. FIRST 'i-1757, 3.1759 ahead was a boon indeed ! ...... - ...... _.. __.. _ __. _ _._ ~ -_ The recipe calla for I~ cups sugar, li cups shortening, 2 eggs, 1 cup warm mashed 1>otatocs. '/, cup sweet milk, Y, cup cocoa, 2 cups sifted cake llour, 2 tsps. baking powder, Y, tsp. salt, I tsp. cinna· mon. I cup walnut meats. Cream sugar and shortening. Add well beaten eggs and mashed 1>otatoes. Sift dry ingredients together, add to creamed mix­ Lucci's Spaghetti Meat Sauce ture alternately with milk. Add nuts last. Pour in to a sheet pan which has been R eece's Crab Bisque i n Sherry greased and covered with waxed paper. Wine Bake in a 350 degree oven for 45 minutes. Jones' Sliced Bacon a nd Cover wit h your favorite frosting (Mrs. Sausages H urt likes chocolate). If you prefer a layer cake, the recipe will make two 9-inch square layers or three 8-inch round NOB HILL SUPER MARKET layers (25·30 minutes in the oven will be enough). Mrs. Hurt suggests oili ng waxed 3500 East Centra l Tel. 5-1571 paper and sprinkling lightly with flour to p r ev~n t sticking. P otatoes should be C.1iff Rhodes. Owner & llh:r. freshly boi led and mashed without milk or butter. must be warm when added to mixture.

30 Danfe]ser School Opens New Studios THE DANFELSER S CH 0 0 L of Music has opened the central Fine Foods wing of its new addition, with four For new piano studios-all sound­ Fine Living P r oofed, air-conditioned, and equipped with fluorescent lighting. Eastern Beef Wall to wa ll carpeting covers the Baby Veal fireproof floor. An outs ide staircase Eastern Pork of concrete, leading from the second Custom Made Sausage • s tory deck to the walled-in patio of­ fers a fireproof exit as well as an Fresh Killed Poultry interesting architectural feature. Fea turing Finest Aqua blue, apricot and white, brown Meats and ivory and sage green provide Store Hours fresh and restful decorative effects 8 a. m. to 8 p. m . fo r the four studios, two of which Open Sundays • a re equipped with two pianos. Free delivery Adjoining the main recital hall Bob Hubbard, Prop. downstairs, work is in progress for the installation of a pipe organ 1423 Rio Grande Blvd. TeL Z-2834 which will be an important addition to New Mexico's la rgest mus ic • school. WISCONSI N CHEESE & SAUSAGE MART 2217 E. Coal (Open Sundays) Ph. 3-2122 Sandwiches to order . . Luscious Salads .. Tasty Cold Cuts and fine ~ Cheese. Catering to large Parties. MILK PRODUCTS

OLD TOWN LIQUOR STORE Finest of Liquors, Wines and Beers ~ ICE CREAM Free Delivery Dial 2-2383 "Famous for Quality;'' 1701 West Central I "New M exico's Largest and Finest Dair); Operation" • French Pastry •Wedding Cakes • Homemade Candy CREAMLAND DAIRIES, INC. COUR·T BAKERY 1911 H. Second St. Phone 7746 113 H. Fourth Dial 2-7255

JI J New Mexico Bank Will Open Branch Continued from p. 29 in Patio Market and let Bryce Sew­ PLANS ARE UNDERWAY for ell, Jr., show you his collection of the construction of a new building, desert gems. "That's snowflake ob­ at the northeast corner of San Pedro sidian from Utah," Bryce told us and Central, to house the new branch as we picked up a polished stone of the New :Mexico State Bank. Re­ that seemed to have caught a single cent announcement of formal ap­ giant snowflake on its black sur­ proval for the establishment of a face. "Pretty gaudy," was his opin­ branch bank was made by officials ion when we began visualizing this of the Bank and R. T. Hobcrecht, strange stone in the form of dra­ president. Approval was granted by matic buttons on a black linen, with the Federal Deposit Insurance Corp. stark white collars and cuffs. We of Washington and the New Mexico State Banking Department. Mr. • agreed, however, that jade (from the new jade strike in California) would Hoberccht also announced that the be any woman's choice for earrings, bank's Board of Directors has ap­ and Bryce showed us a pair he had proved increasing the bank's capital cut on what he called a "catawumpy structure by $200,000, raising the angle" . . . (modern in feeling and New Mexico State Bank's total well-designed, these will sell for $6 capital structure to more than $600,- and $7). Suddenly, as we were ex­ 000. The Bank's total resources were amining a collection of "Tiger's placed at more than ten million Eyes" (distinctly a man's stone, dollars. Bryce says) we began to smell flow­ ers. \Ve turned to see Bryce grind­ copper silicate, from Arizona," he ing away on a stone and regarding said, "it smells just like a rose gar­ us with an amused look. "That's den when it's on the wheel." •

1. tumbleweed shop • 4 . el tomboy shop • gifts • mexicancraft Indian jewelry • curios 2. patio pottery shop • 5. casa Carlota • ceramics • unusual candles southwestern playclothes 3. craftwear • 6. chindee shop • Western denims • leathers desert gems 7. antique shop • PATIO MARKET • OLD TOWN PLAZA closed monday1

32 Aft'Ul,1950 ~------

Festive GUATEllA LA

SKIRTS softly • • gathered, of Bates cotton weave with needlepoint em­ OPPOSITE LIBRARY broidery in primi­ • • 4 10 East Central Aven ue tive designs

BLOUSES of sa n­ forized Hol landa • • SAVE lawn in luscious time, trips native colors and trouble by BANK by Petti MAIL ALBUQUERQUE Golden NATIONAL I P hea§ant 1 BANK I 302 West Central j SECOND & CENTRAL MEMBER FDIC ~~~~18i'J~m l

------.. helps you enjoy more gracious PRESCRIPTIONS • living

FLOWER FASHIONS GIFTS "Where Plrarmac:y Is a CUSTOM LINENS Profession" • HALLMARK CARDS "Friendship lives here" Medical & Dental Bldg. 106 So. Girard St. Phone 5-1645, Just Phone 5-6111 Albuquerque, N. M. I__ __We Deliver , I e

HO TPO INT The most complet e line of appliances for the home. • HOTPOINT AUTOMATIC RANGES Featuring push button control for faster cooking ... q uick heating . . . colroid elements. • HOTPOINT REFRIGERATORS Featuring combination refrigerator and freezer in 8 ' to I 0' capacity. • HOTPOINT WASHERS The automatic home laundry that outwashes them all. Amazing Wond-R-Dial control • HOTPOINT DISHWASHERS, DISPOSALLS, HOT WATER HEATERS, HOME FREEZERS, ETC.

t!! j}A,., ,,,,_ ,.',., /::J,.' iJ/I 6 ,i ~(~ ~ Albuquerque's Most Interesting Store

UPTOWN • 3009 EAST CENTRAL • 5 - 4361 Open Tuesday Evenings ' Til Nine JANET KROMER'S SHOPPING NOTES SECTION 34.66 P. L. & R. Box 6192, Sta. B, Albuque r11•1 -., N. M. I U. S. POSTAGE Ret11r11 l 'oslo11 r (,11ara11t red , PAID Po1tmuter- I I undeli•erablr for anr reaaon. notify send· PERMIT NO. 294 ~!s 1t atinK r r a~u11, on Form J:147, Poll U e for which II 1uaranteed. •Albuquerque, N. M.

305 W. Cntral Dial~

Fortunate women are born with it. A few can acquire it. Nellie Bartley w as born w ith it, and when she established h er dress sh op some 30 years ago in Albuquerque she used that gift, that flair, that indefinable something, to develop a clientele that bears the same distin­ guishing m a rk.

- ~ewu:et ~ 7~

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