Tion on the Internet. but Convincing Fans to Actually Buy Their Music Is
FEBRUARY 2005 OK Go records its While on tour in Toronto with the Kaiser Chiefs, the members of OK Go- second album, lead singer/guitarist Damian Kulash, bassist Tim Nordwind, drummer Dan "Oh No," in Malmö, Konopka and guitar/keyboard player Andy Ross -give a video copy of a Sweden, with dance routine for the song "A Million Ways" from their new album to a fan. Tore Johansson. They had teamed with Kulash's sister Trish Sie, a former professional ballroom dancer, to choreograph the number and intended to perform the dance at the end of live shows. In mid -May, the band had filmed one of the rehearsal sessions in the backyard of Kulash's Los Angeles home. OCTOBER 25 2005 The "A Million . Ways" video is featured on VH1's "Best Week Ever" as online views top 1 million. A week later, the band and a Running handful of its fans perform the dance on The band performs "A Million Ways" on "The Tonight Show With Jay "Good Morning Leno," kicking off a media blitz in connection with the album release America," and "A in which they next do the song Sept. 9 on "Mad TV." But despite the Million Ways" tops surging viewership for "A Million Ways," the video is never formally MTVu's countdown Start submitted to MTV or VH1. "We never got a giant push from them to show "The OK Go Jogs Some Serious Digital Sales On Back Of Web Buzz BY BRIAN GARRITY play it. There was just all this hoopla around the Internet activity," says Dean's List." Rick Krim, executive VP of music and talent for VH1.
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