Toyota's Social Contribution Activities
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Toyota’s Social Contribution Activities About this Booklet This booklet presents examples of social contribution initiatives undertaken by Toyota Motor Corporation (TMC) and its domestic and overseas affiliates. We are also issuing a booklet entitled “SMiLES” with the aim of providing information on Toyota’s social contribution activities to an even broader range of readers. Please read both documents. Social Contribution Toyota’s Social Contribution Activities SMILES Toyota Global Vision The Toyota Global Vision—announced in March 2011—reflects lessons To be sustainable in society, we strive to implement a positive cycle of learned from financial losses caused by the global economic crisis in making ever-better cars that exceed customer expectations; 2008 and the series of recall issues of 2010. It reflects company-wide contributing to Enriching lives of Communities by being rewarded with review and comprehensive discussions on how Toyota wants to be, the smile of customers and communities; and achieving a stable and the kind of values it should esteem. business base. Enriching Lives of Ever-better Cars Fruit Fruit Communities Rewarded with a smile by exceeding your expectations Sustainable Growth Toyota will lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people. Through our commitment to quality, constant innovation and respect for the planet, we aim to exceed expectations and be rewarded with a smile. Trunk Stable Base of Business We will meet challenging goals by engaging the talent and passion of people, who believe there is Roots Toyota Values always a better way. The Five Main Principles of Toyoda / The Guiding Principles at Toyota / The Toyota Way Toyota Global Vision Web https://global.toyota/en/company/vision-and-philosophy/global-vision/ Scope The report covers Toyota Motor Corporation (TMC)'s initiatives as well as the activities of consolidated subsidiaries and affiliates in Japan and overseas. Expenditure for Social Contribution Activities Environment Trafc safety Other FY2019 Approx. 19 billion yen* Society and Education culture * Consolidated base including TMC and major subsidiaries. Overseas affiliates’ results have been converted to yen based on the average exchange rate for FY2019. 1 Toyota’s Social Contribution Activities Contents Fundamental Approach p. 3-4 Society and Culture p. 21-25 Toyota Community Concerts [Japan] Toyota Youth Orchestra Camp [Japan] Highlights p. 5 Toyota Music Library [Japan] Support for the Special Olympics Wien Premium Concerts [Japan] Collaboration with Able Art [Japan] Toyota Lobby Concert [Japan] Environment p. 6-11 Net TAM [Japan] Sharing TPS to Help Others Do More with Less and Maximize Impact [United States] Forest of Toyota [Japan] Application of TPS to Improve Small and Medium Businesses and Toyota Shirakawa-Go Eco-Institute [Japan] Nonprofit Organizations [Australia] “Toyomori” Human Development Program [Japan] Sharing TPS to Improve Hospital Operation [Brazil] Toyota Mie Miyagawa Forest Project [Japan] Support for Fundafe [Colombia] Toyota Environmental Activities Grant Program [Japan] Medical & Dental Outreach Program [Philippines] Toyota Social FES (TSF) [Japan] Natural Disaster Relief Donations [Japan and Overseas] Toyopet Fureai Green Campaign [Japan] Toyota Costa dos Corais (Coral Coast) Project [Brazil] Bang-Pu Mangrove Reforestation and Coastal Clean-up Activities [Thailand] Supporting Employees’ Volunteer Activities p. 26-28 Desertification Prevention Activities [China] Toyota Eco & Safety Academy [South Korea] Toyota Volunteer Center [Japan] “Toyota Eco Youth” Project [Indonesia/Malaysia] Restoration Support for Regions Damaged by the Great East Japan Earthquake [Japan] Participating in Global Scale Cleanup Activities in Europe [Europe] “Table For Two” Program [Japan] “The Great Plant Hunt” Biodiversity Education Programme [14 countries in Europe] Volunteering to Preserve Loggerhead Turtle Spawning Beach [Japan] Environmental Conservation at Office Sites and in the Areas Surrounding Them [Belgium] Thinning of Planted Forests by Volunteers [Japan] Annual National Mayor’s Challenge for Water Conservation [United States] Promoting Community Contribution through Volunteer Activities with “Team Toyota” [United States] Sharing Kimchi with Love [South Korea] Traffic Safety p. 12-17 Support for Local Charitable Organization [Belgium] Donation of Traffic Safety Educational Materials for Children [Japan] Hands-on Traffic Safety Events [Japan] Cultural and Exhibit Facilities p. 29-30 Toyota Safety School [Japan] Toyota Driver Communication at “mobilitas” [Japan] Toyota Kuragaike Commemorative Hall [Japan] Toyota Driver Communication at MEGA WEB [Japan] Toyota Kaikan Museum [Japan] Nerve Stimulating Exercise [Japan] Sakichi Toyoda Memorial House [Japan] Toyota Safety Driving Training Program [Vietnam] Toyota Automobile Museum [Japan] White Road Campaign [Thailand] Toyota Commemorative Museum of Industry and Technology [Japan] Traffic Safety Educational Activities that Use Hands-on MEGA WEB [Japan] Events and Other Programs [China] Programs of the Toyota Community Foundation [Australia] Toyota Safety Education Program (TSEP) [India] Foundations p. 31-32 Team Toyota Activity [India] The Toyota Foundation [Japan and Overseas] Traffic Safety Education for Children [Cambodia] Toyota Female Engineer Development Foundation [Japan] Activities to Raise Children’s Traffic Safety Awareness [Turkey] Toyota Mobility Foundation [Japan and Overseas] TeenDrive365 [United States] Toyota and You [Argentina] Developments in Social Trends and Social Contribution Activities Education p. 18-20 p. 33-34 Scientific Jack-in-the-Box! Why/What Lectures [Japan] Program for Hearing Impaired Children [Japan] The Toyota First Experience Program [Japan] Toyota Technological Institute [Japan] Dream Class for the MIRAI (Future) in Toyota City [Japan] Toyota Study Assistance Fund [China] Toyota Family Learning Program [United States] Toyota Teach [South Africa] 2 Toyota’s Social Contribution Activities Fundamental Approach Fundamental Approach Fundamental Approach Regarding Social Contribution Activities Based on Toyota’s founding principle of contributing to society by making automobiles, we have been striving to contribute to the sustainable growth of society. We set environment, traffic safety, and education as the three global priority fields for our initiatives, in addition to making social contributions through our main business. We also hold social, cultural and other activities according to the social needs of each country or region, utilizing our resources of technology and expertise, etc. In addition, we focus on volunteering and passing on automotive and manufacturing cultures to the next generation in order to enrich the lives of communities. Social Contribution Activity Fields International Environment Trafc safety Education Society and exchange Three Global culture and sports, etc. Social Issues Priority Fields Regional Regional (country-specific) (country-specific) needs needs Toyota’s Methodologies for Social Contribution Activities Donations and Operation of cultural Grant provided through Voluntary programs* Volunteering sponsorship and exhibit facilities a foundation * Social contribution activities that are planned and developed, or implemented by a company on its own depending on the situation The Guiding Principles at Toyota and the Basic Principles and Policies of Social Contribution Activities Excerpts from the Guiding Principles at Toyota (established in 1992) Basic Principles and Policies of Social Contribution Activities (Established in 1995) 1. Honor the language and spirit We in the Toyota Group will undertake social contribution activities to contribute to Purpose of the law of every country and sustainable social vitality region, and undertake open and fair We will maximize the benefits of our social contribution activities by working with business activities to be a strong Stance partners; by using our resources effectively; and by concentrating on initiatives that corporate citizen of the world. address real social needs, including the need for fostering human resources Employee We will support independent social contribution activities that our employees 2. Respect the culture and customs participation undertake as members of the community of every country and region, and contribute to economic and social Information We will disclose information about our social contribution activities, aiming to promote disclosure the development and improvement of societies development through corporate activities in their respective Global We will adopt a global perspective on social contribution activities while adapting our communities. perspective activities to needs and circumstances in each nation and region where we operate Focus Toyota’s Social Contribution Activities which Started with Sakichi Toyoda’s Hope for People’s Happiness Toyota’s social contribution activities trace their roots to Sakichi Toyoda, the father of Toyota Motor Corporation’s founder, Kiichiro Toyoda. In 1925, Sakichi pledged one million yen (at the time) to the Imperial Institute of Invention and Innovation to encourage battery-related inventions to support inventions that would enrich people’s lives. The invention of such batteries proved to be extremely difficult, and none have yet been completed. Nevertheless, the resulting progress in batteries for cars has had a tremendous impact on industries and people’s lives. Even after