Guide Map & Yuki-nagare Tamagawa 290 Irihirose Snow Drifts Ooshirakawa Shuzo Kamijyo 352 252

Echigosuhara 252 291 Uonuma Echigohirose City Kitahorinouchi

Horinouchi

Echigo Koide Midorikawa Saifukuji horinouchi Shuzo Temple Kaisando Koide Shiori Pass 252 Yairo Agricore Waterfall Clouds 291 Echigo Winery Lake 291 Okutadami 酒 語 Urasa Yamato smart IC 352 Fukouji Temple 17 & Bishamondo Yairo no Mori Park Itsukamachi Bokushi Uonuma Hakkaisan kyuryo り Street Brewing Snow Country Muikamachi Aoki Zenibuchi Park Shuzo Muikamachi Minamiuonuma Sake Tales Shiozawa Untoan City Temple 28 Oosawa Takachiyo Sake Brewery Shiozawaishiuchi Shuzo Tourist Spot Ishiuchi Oze Joetsu Shinkansen National Park 291 JR Line Kan-etsu Expressway

Produced by Pref. Minamiuonuma City Industry Promotion Department Commerce & Tourism Division. 180-1 Muikamachi, Minamiuonuma 949-6696 Snow Country Sake Tales Tel : 025-773-6665 e Japanese Rice Wines of Minamiuonuma & Uonuma Publisher Takizawa Design Co. e Japanese Rice Wines of Minamiuonuma City Resort Tourist Association For inquiries : Imaizumi Memorial Hall 855 Shimohitoichi, Minamiuonuma, Niigata 949-6363 MINAMI UONUMA  Tel：025-783-3377 URL：http://www.m-uonuma.jp/ Printed March 2021 This booklet was produced as part of the Reiwa 2 Fiscal Year Countryside Revitalization Subsidy Project UONUMA (a widespread tourism initiative employing government oversight and historical resources from the Chuetsu Culture & Tourism Support Organization) 酒語 Table of Contents Rice & Grapes 4 Minamiuonuma City & Uonuma City Water Climate 6 Origins of Snow Country Sake Brewing Sake 8 Spring Water for Brewing り Snow History 10 Rice and Grapes People 12 “SAKE - TION” Short Movie 14 Takachiyo Shuzo 16 Hakkaisan 18 Aoki Shuzo Snow Country 20 Echigo Winery 22 Midorikawa Shuzo SakeWhat Tales Exists 24 Tamagawa Shuzo 26 Select Gems Behind the Sake 28 Guide Map Local sake, local beer, I wonder when these terms first came to be used. Was it because true craft alcohols had died out? Or that people were no longer satisfied with the mass-produced products of major manufacturers? Or else what could it have been… Echoes of this term “local.” With it images of the bucolic natural scenery, the smell of the earth, the appearance of brewers involved in these painstaking, handmade crafts… I think this is what people found so enticing. We believe here that Japanese sake is something which owes its existence to the natural features and people of its environment. From this perspective, we view the act of drinking sake as a chance to catch a glimpse of the culture and nature of the land where the sake had originated. When drinking the sakes of this region dubbed “Snow Country,” we would also like people to experience the nature, culture, and brewers’ philosophies that exist together behind each product. 南魚沼市 魚沼市 MinamiSouth Uonuma City UonumaNorth City

Snow Resorts Historic Bokushi Street Taki-gumo (Waterfall Clouds) Lake Okutadami There are 10 snow resorts set up in town which offer a A beautiful neighborhood featuring traditional Snow Breathtaking scenery where clouds flow over One of ’s largest lakes formed by a dam, plethora of courses that can be enjoyed by visitors of all Country architecture that is perfect for pictures and mountains as if they were a waterfall of clouds. The considered to have some of the best fall foliage in the skill levels. leisurely strolls. chances of seeing this natural phenomenon are highest entire country. in autumn. Despite its proximity to the Tokyo area, Minamiuonuma City in southern Niigata Beginning with the immense Echigo Komagatake of the Echigo Sanzan Mountains, Prefecture bears a distinct local culture that has been shaped by the region’s prolific snow. Uonuma City is b