Cheryl Baker makes her mind up to get back in shape with the Jenny Craig weight management programme Submitted by: Tonic Life Communications Wednesday, 8 September 2010

Cheryl Baker makes her mind up to get back in shape with the Jenny Craig weight management programme singer and TV presenter, Cheryl Baker, 56, is losing weight and looking great after finding the solution to her weight struggles – the Jenny Craig weight management programme. The mother of two has so far dropped from a size 16 to a size 12 having shed 18lbs in eleven weeks by following the Jenny Craig programme which is famous in the US and new to the UK. At her heaviest and on starting Jenny Craig, Cheryl weighed 11st 13lb. Now mid-way on her weight loss journey Cheryl is looking great at 10st 9lb. To inspire other women Cheryl has taken the brave decision to go public with her story by appearing in a TV and print advertising campaign for Jenny Craig – she aims to lose two and a half stone (35lbs) in total over about 20 weeks. When Cheryl won Eurovision in 1981 she was 8st 4lbs. With major projects on the horizon including a big reunion tour with Bucks Fizz to celebrate the 30 Year Anniversary of their 1981 triumph, the hectic year ahead was the motivation she needed to get into shape, Cheryl explains: “Winning Eurovision was ‘three stone ago’ for me! As a typical yo-yo dieter I’ve always struggled with my weight. I just love food. I’ve done well losing weight on all sorts of diets but in the end I always put the weight back on. With the big reunion coming up I was dreading the inevitable ‘now’ and ‘then’ pictures comparing Cheryl 2010 to me in my 20s. So I decided I needed to get serious about it and figure out how I was going to lose the weight but more importantly keep it off in the long run. Following the Jenny Craig programme’s food-body-mind approach Cheryl enjoys delicious food delivered straight to her door, expert advice and support of her personal weight management coach and a tailored exercise programme. It’s this unique approach which Cheryl hopes will be the key to helping her crack the ‘diet code’ for good. “The convenience is brilliant. The food is delivered to your door and it tastes great – which makes the programme easier to stick to. For me the best bit is my weight management coach. Jen has been fantastic in helping me to set goals, stay focussed and motivated. I’m learning about food and how to have a healthy relationship with it. We’ve also devised a varied exercise regime to fit with my schedule – so no excuses! “I wanted to lose weight to get my confidence back, to feel sexy again and to be able to wear my favourite outfits. I love the Jenny Craig programme it’s really working for me,” says Cheryl. So what’s Cheryl’s secret? Proven in a published US clinical trial to be three times more effective than dieting alone , the Jenny Craig programme brings a comprehensive, science-based approach to healthy weight-loss and long-term

Page 1 weight maintenance. Clients participating in the published US clinical trial were shown to benefit from a healthy rate of weight loss of up to two pounds per week as well as wider health benefits including: •Reduced total cholesterol levels •Improved physical fitness •Increased fruit and vegetable consumption Supported by Dr Ian Campbell, one of the UK’s leading experts on weight management and obesity, the Jenny Craig programme is a winning recipe for Cheryl and dieters in the UK. “The Jenny Craig programme is a very significant advance in UK weight management and provides a great option for people wanting to regain control of their weight. A recent clinical trial in the US has shown the Jenny Craig programme to be three times more effective than dieting alone. With professional one-to-one consultations and delicious foods which can be delivered to your door, the Jenny Craig programme is designed to help people lose weight and keep it off,” comments Dr Ian Campbell. Have you called Jenny yet? Visit www.jennycraig.co.uk or call 0800 088 2034. -Ends- For more information: Please contact the Jenny Craig team at Tonic Life Communications: Matthew Coy, 020 7798 9912 [email protected] / Claire Pay, 020 7798 9900, [email protected] Before image also available. About the Jenny Craig programme Jenny Craig takes a unique, comprehensive, science-based approach to healthy weight management with a focus on three success factors: Food, Body, Mind. Founded in 1983, Jenny Craig is one of the largest weight management companies in the world helping more than 150,000 clients every week in countries including the US, Canada, Australia and New Zealand. The Jenny Craig programme helps clients lose weight and maintain weight loss. Jenny Craig was acquired by Nestlé Nutrition in 2006, demonstrating Nestlé’s continuous commitment to nutrition, health and wellness.

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