ASMI International Activity Report China Oct. 1-Dec. 31, 2018 p. 1

ASMI International Activity Report ASMI China FY 17/18 October - December, 2017

Summary  Sun Art Retail Group Limited – owner of RT Mart - is currently the largest retailer in China. On November 20, 2017, Alibaba announced that they would invest US$2.88 billion in Sun Art Retail Group Limited, giving them 36.16% stock ownership. This will greatly influence the retail industry in China. In addition, Yonghui announced that Alibaba competitor Tencent acquired 5% of shares in the company. Yonghui is ranked among the top 10 in China.

 Chinese e-commerce giant Jingdong announced the grand opening of 7 Fresh, in Beijing on December 29, 2017, to compete with Alibaba’s Hema Fresh. Hema Fresh and 7 Fresh both feature supermarket and dining areas for customers. In order to differentiate from Hema Fresh, 7 Fresh has a clear division between the supermarket and cooking and dining areas. It is reported that up to eight 7 Fresh outlets will open in Beijing at end of 2018.

 Since December 1, 2017, China’s import tariffs for some seafood products have been reduced. Frozen crab, decreased from 10% to 5%, while fresh crab decreased from 14% to 7%. The huge amount of annual imported seafood pushed the import value of frozen crab to exceed 1.7 billion US dollars, while the import value of fresh crab exceeded 3 billion US dollars.

 Chile is now the largest exporter of frozen salmon to China. In 2015, China imported 8,827 MT of frozen salmon from Chile, 2,458 MT from Scotland, and 958 MT from the Faroe Islands. Many exporting countries will benefit from the import tariff reduction on frozen salmon from 10% to 5%. Because Chile signed the free trade agreement with China, they maintain an advantage over other supplying countries, but will not see any additional benefit from the tariff reduction. Norwegian salmon is likely to come back to the China market in 2018 and the import amount of frozen salmon from Scotland and the Faroe Islands will certainly increase.

 2017 marks the 20th year of MSC's establishment. In China, MSC has been widely supported by many interested parties including research institutes, industry associations and enterprises. MSC has achieved extraordinary achievements while actively promoting the concept of sustainability in the seafood industry. By the end of 2017, there were 337 chain of custody companies, a 12% increase over 2016. In addition to MSC labeling on traditional ASMI International Activity Report China Oct. 1- Dec. 31 p. 2

processing and international trading enterprises, more and more regional seafood circulation enterprises are getting involved in the processing and domestic sales of raw materials with MSC labels. The number of products sold with MSC labels in China increased from 111 products in 2016 to 280 at the end of 2017.

These achievements come from the transformation and upgrade of China's seafood market; with more and more enterprises and institutes focusing on the sustainable development of China’s seafood industry. MSC has seen success cooperating with interested parties and enterprises with MSC labels to further promote the link between certified products and the market. For example, this was first time that MSC shared a booth with certified enterprises at the SIAL and FHC retail and hotel industry expos where MSC certified sustainable seafood products were promoted through on-site cooking and concept presentations. In the consumer market, Tmall, Ole', Rainbow, and Shangri-la are models for the e-commerce, supermarket, hotel and restaurant industries, respectively, and have each committed to sustainable purchasing, sales and promotions. Gfresh, the largest B2B seafood platform, signed a memorandum of agreement with MSC to promote the link between global sustainable seafood products and the China market. Wal-Mart China was the first to try MSC's QR Code system to trace the origin of seafood products.

 According to Mintel’s Global New Products Database, meat and seafood snacks made up 25% of the snack market from 2014 to 2016. Mintel indicates that 48% of consumers think meat/seafood snacks better, and believe this type of snack provides satiety. Currently Alaska salmon jerky has already appeared in China's retail market, gaining favor among Chinese consumers, and increasing the Chinese consumer’s awareness of the special attributes of Alaska seafood.

ASMI International Activity Report China Oct. 1- Dec. 31 p. 3

Activity Number: M17GXCHXC1- Consumer PR Activity Budget Spent to Date: US$23,200

Activity Description:

Alaska Seafood Recipe Development: For FY 2017/18, ASMI China will continue to develop unique recipes targeting Chinese consumers to educate them on how to fully utilize the Alaska seafood they purchased. While availability of Alaska seafood has increased over the years, there are still many consumers who find storing and preparing Alaska seafood products challenging. Therefore, recipe books/online recipes are an essential tool to help these consumers get the most out of their purchases.

The recipes will follow a certain theme, from kid’s meals to those inspired by Chinese medicinal/health philosophy. Varied cooking styles add flexibility for consumers who prefer a diverse culinary experience.

The recipes will also be posted on social media, through both ASMI China’s Weibo and WeChat platform, which will help maximize exposure.

Besides well-known products like Alaska king crab, snow crab, salmon and black cod, ASMI China will also devote more effort to developing recipes to educate Chinese consumers on proper handling of other Alaska seafood like Pacific cod, yellowfin sole, pollock, pollock roe, herring roe, and sea cucumber.

Press Coverage Campaign Print media still holds more influence over China’s growing online media industry, and ASMI China has been running PR campaigns for years to help position Alaska seafood as one of China’s premier imported seafood products. Information on products and promotional events will be advertised through local, regional and national magazines and newspapers. ASMI China will also enhance its presence in online media, selecting a greater number of online platforms to maximize exposure in FY 2017/18.

Two rounds of media campaigns will be conducted in , Beijing, Guangzhou, and select second tier cities.

Advertorials and Advertisements Advertorials and advertisements are some of the most effective ways promote Alaska seafood’s “wild, natural, and sustainable” qualities and rich nutritional content. Thus, ASMI China will put more focus into online advertorials and advertisements, as well as major lifestyle and culinary magazines, and local and national newspapers.

ASMI International Activity Report China Oct. 1- Dec. 31 p. 4

After the success of the first subway train advertisements in Shanghai, ASMI China will once again launch a subway advertisement campaign in another first-tier city, such as Shanghai, Beijing and Guangzhou, which has a highly-developed subway system and millions of riders per day. Popular items such as king crab, salmon, black cod will be featured in the advertisement, with their Alaska origin highlighted to educate consumers on the products Alaska seafood offers.

Media Tasting Event ASMI China will continue to host media tasting events in major cities like Shanghai, Beijing, Guangzhou, and Shenzhen. The events may even expand to other major second tier cities, such as Shenyang, Chongqing, Chengdu and Hangzhou. Invited media will have the chance to watch a live showcase of some of the best Alaska seafood being made, as well as the opportunity to sample the freshly made dishes to complete the full Alaska seafood experience.

Invited media not only includes journalists from key lifestyle magazines and newspapers, but influential online personalities, also known as Key Opinion Leaders (KOLs), will be invited to help show the brand power of Alaska seafood. These KOLs will blog about the event, showcasing photos from the activity and dishes, and mention Alaska seafood by name. With millions of readers and followers between them, it creates an environment where Alaska seafood can immediately gain significant exposure and interest.

The media tasting event will feature both premium Alaska seafood, as well as price-point products. This helps the newer, lesser-known products to gain exposure quickly, which benefits the launch of new-to-market products.

Date of Activity: 1. Press Coverage Campaign (first round): July - December 2017

2. Advertorials and Advertisements ---No current activities.

Summary of Activity: 1. Press Coverage Campaign (first round) Press coverage has served as an effective and economical method of bringing Alaska seafood's message to ASMI China's target audience. As usual, the program consists of two rounds. The first round of press coverage was carried out from July to December 2017. Alaska seafood recipes, features and nutrition were advertised in 70 lifestyle, food and beverage newspapers/magazines, and online websites as well, covering both first-tier and second/third tier cities of China.

2. Advertorials and Advertisements ---No current activities.

ASMI International Activity Report China Oct. 1- Dec. 31 p. 5

Current Quarter Results: • Results: 70 pieces of press coverage were generated in the first round with estimated value hitting US$79,000. (Please see free press coverage table)

Cumulative Fiscal Year Results: • Results: 70 pieces of coverage were generated in the first round with estimated value hitting US$79,000. (Please see free press coverage table)

ASMI International Activity Report China Oct. 1- Dec. 31 p. 6

Activity Number: M17GXCHXT1- Retail Merchandising Activity Budget Spent to Date: US$134,460 Activity Description:

Retail Promotion: Retail promotions are perhaps the most effective way to stimulate sales for Alaska seafood. With an increasing number of products available now in China, ASMI China will emphasize the wide variety of Alaska seafood product forms during the promotion, which is an excellent selling point. ASMI not only carries high profile Alaska seafood like sockeye salmon, black cod, and king crab, but will also cover price-point products such as Pacific cod, rock sole, and yellowfin sole. Species increasing in popularity, like sea cucumber, will also be featured during retail promotions. To maximize in-store exposure, POS materials featuring the ASMI logo and slogan, “Product of USA” sign, and website addresses will be set up on-site as decorations. The stores will also provide sample product tastings, which attract consumers to gather and allow them to learn about the taste and flavor of Alaska seafood first-hand.

In the new fiscal year, ASMI China will continue to work with store-based chain retailers, in particular stores, such as Citysuper, Ole’, CR Vanguard, Jusco, , Metro, Lotus and RT-Mart to boost the sales of Alaska seafood. Meanwhile, ASMI China will also work with the growing number of online retailers and some new influential websites such as Yihaodian, E- guo, Benlai, etc. in addition to leading platforms like Tmall and JD, to promote authentic Alaska seafood to the millions of consumers who buy their groceries online.

Date of Activity: 1. Retail Promotion at six G-Mart outlets in Nanjing from November 10 - December 9, 2017 2. Retail promotion at seven Ole’ outlets in Northern China from December 9 - 31, 2017

Summary of Activity: 1. Retail promotion at six outlets of G-Mart in Nanjing from November 10 to December 9, 2017 ASMI has already had several successful collaborations with G-Mart. This November, another retail promotion was launched at G-Mart (six outlets) from November 10 to December 9, 2017. Alaska seafood including black cod, Pacific cod and yellowfin sole were featured and sampled during the promotion. POS materials and small gifts were provided for decoration and distribution; promoters and tastings were arranged to attract consumers and boost sales.

ASMI International Activity Report China Oct. 1- Dec. 31 p. 7

2. Retail promotion at Seven Ole’ Outlets in Northern China, December 9 - 31, 2017 Ole’ is a high-end supermarket brand owned by CR Vanguard retail group. Since the previous promotional cooperation with Ole’ achieved success, a new round of in-store promotions were launched at Ole’ (seven outlets) in Northern China locations including Beijing, Tianjin, Qingdao, Ji’nan. Alaska seafood, including pollock, black cod, Pacific cod, yellowfin sole and sea cucumber were featured in the promotion from December 9-31, 2017. Pollock and Pacific cod were served as free tastings. POS materials were provided for decoration.

ASMI International Activity Report China Oct. 1- Dec. 31 p. 8

Current Quarter Results: • Results: Two promotions were held in mainland China achieving 341 promotional days. • Results: Consumer awareness was surveyed during the two events. • Results: Distributed 10,400 seafood samples. • Results: Established one new retail partner. • Result: Convinced two retail promotional partners to carry Alaska seafood on a consistent, long-term basis.

Cumulative Fiscal Year Results: • Results: Ten promotions were held both in mainland China and /Macau achieving 1,411 promotional days. • Results: Consumer awareness was surveyed during these events. • Results: Distributed 46,400 seafood samples. • Results: Established two new retail partners. • Result: Convinced five retail promotional partners to carry Alaska seafood on a consistent, long-term basis.

ASMI International Activity Report China Oct. 1- Dec. 31 p. 9

Activity Number: M17GXCHXT2- Trade Shows Activity Budget Spent to Date: $75,230

Activity Description:

China Fisheries & Seafood Expo 2017: For more than a decade, ASMI China has been participating in the annual China Fisheries & Seafood Expo, the largest seafood show in Asia. The expo, which will be held in the northeastern city of Qingdao, provides an ideal platform for ASMI China to introduce new and existing Alaska seafood products and Alaskan companies to Chinese/international traders, while continuing to build on the existing relationships between ASMI China and its Alaska seafood buyers.

As always, the ASMI booth will highlight wide varieties of Alaska seafood products, meanwhile arranging product sampling, meeting space for Alaska industry members and the Chinese traders, and a display area for various species of Alaska seafood. Other supporting materials will also be distributed to visitors during the show.

SIAL China 2018: Hosted in May each year, SIAL China has been one of Asia's leading food and hospitality tradeshows for years. With over 2,700 exhibitors and over 55,000 visitors attending in 2015, SIAL is one of the best venues to attract new businesses and meet face-to-face with existing industry players.

ASMI’s activities at SIAL will be similar to those at the China Fisheries and Seafood Expo, including sample tastings, a product showcase and one-on-one meetings. Educational materials, including brochures and supplier directories will also be handed out to interested parties.

The visitors at both shows will be asked to scan the QR code of ASMI China’s WeChat at the ASMI booth to help them follow ASMI on WeChat, which will contain a library of information which can also be found in the brochures.

Date of Activity: China Fisheries & Seafood Expo 2017 at Qingdao, November 1-3, 2017

Summary of Activity: The China Fisheries & Seafood Expo was held November 1-3, 2017 in Qingdao. Seafood traders nationwide attended the show, making it a good opportunity for ASMI to reach a large number of seafood traders. During the expo, four booths with special designs were used to exhibit Alaska seafood products including different species of salmon, three varieties of crab, halibut, cod, black cod, Pacific cod, sole, and pollock roe. Alaska seafood, including snow crab, salmon, herring roe and pollock roe, were sampled during the show. Alaska seafood collateral materials were distributed to the visitors, as were educational materials for their reference. A total of 100

ASMI International Activity Report China Oct. 1- Dec. 31 p. 10

trade leads were collected, among which 22 trade leads are actual sales requests for Alaska seafood exporters

Current Quarter Results: • Results: Gathered 22 qualified trade leads for direct imports at the show. • Results: Encouraged three traders to import Alaska seafood on a long-term basis after the show. • Results: Three retail and two foodservice promotions resulted from contacts made during the show. • Results: Two U.S. suppliers used the ASMI booth at the show and more took their own booths in the US pavilion.

Cumulative Fiscal Year Results: • Results: Gathered 22 qualified trade leads for direct imports at the show. • Results: Encouraged three traders to import Alaska seafood on a long-term basis after the show. • Results: Three retail and two foodservice promotions resulted from contacts made during the show. • Results: Two U.S. suppliers took part in the show.

ASMI International Activity Report China Oct. 1- Dec. 31 p. 11

Activity Number: M17GXCHXT3- Trade Public Relations Activity Budget Spent to Date: US$100,527 Activity Description:

Trade Seminars/Gatherings: Trade seminars and gatherings are one of the staples of ASMI’s marketing efforts in China, and thus they will be continued for the years to come. Besides holding the seminars/gatherings in 1st and 2nd tier cities, cities such as Xi’an and Shijiazhuang may also be selected in order to further expand Alaska seafood’s presence in some of the less recognized, but high potential markets. This will build a foundation to attract new traders to import and introduce Alaska seafood to local businesses and consumers.

Chinese seafood traders, importers, retailers, wholesalers and distributors will be the prime targets for these events. The seminar/gathering will be educational, and will help them gather new knowledge about market and product information on Alaska seafood. Information such as Alaska waters and weather, sustainable fisheries management, rich nutritional values, and the wide variety of product forms will be emphasized during the events to drive home the point that Alaska seafood is wild, natural and sustainable.

For FY 2017/18, newer Alaska seafood products such as herring roe and pollock roe will be featured more heavily while continuing to educate traders on consistent products like salmon, crab, black cod, and Pacific cod.

Newsletter: The ASMI China quarterly newsletter reaches existing Chinese traders. To more effectively meet the market demands in today’s society, ASMI China will launch two e-newsletters and a mailed newsletter to alternative on a quarterly basis. Both versions can ensure the receivers read the most updated news about Alaska seafood with the easiest access. ASMI China believes that the quarterly newsletter is a great outlet to allow ASMI China’s targeted audience (including seafood importers, retailers, distributors and a selection of chefs and purchasing managers in the HRI sector) to understand the wide variety of ASMI activities including seminars, in-store/online promotions, event planning, newly developed recipes, and other activities.

Date of Activity: 1. Trade Seminars/Gatherings: a. Trade Dinner Reception at Qingdao, November 1, 2017

2. Newsletter Issue No. 2, October-December 2017

Summary of Activity: 1. Trade Seminars/Gatherings a. Trade Dinner reception in Qingdao on November 1, 2017

ASMI International Activity Report China Oct. 1- Dec. 31 p. 12

To build relationships with seafood traders, ASMI China held a dinner reception in Qingdao on November 1, 2017, the first day of the China Fisheries & Seafood Expo. Over 170 seafood traders from major cities such as Shanghai, Beijing, Guangzhou, Hong Kong as well as Qingdao and Dalian were invited. King crab, snow crab, sockeye salmon, black cod, Pacific cod, pollock, yellowfin sole, sea cucumber, herring roe and pollock roe were featured and served at the reception. Some Alaska seafood industry members also joined the event.

2. Newsletter Issue No. 2, October-December 2017 The quarterly newsletter is a productive way for ASMI China to maintain long-term cooperative relationships between ASMI and China's seafood traders. The second issue for FY17/18 was released and distributed in this quarter.

ASMI International Activity Report China Oct. 1- Dec. 31 p. 13

Brief translation: Left – * Good News! The Registration for Chef Seminar in Japan has just get started! Let’s become a chef in a second! On March, 2018, we will invite a celebrity chef from Japan - the Sakura Country. You will be able to learn cooking authentic Japanese food in China!

Shanghai Time: March 12, 2018 Location: Okura Garden Hotel Shanghai

Beijing Time: March 13, 2018 Location: Hotel New Otani Chang Fu Gong

For registration, please contact: Allan Mei 13818418174

Right –* Thanks for having you with Alaska Seafood for 20 years! The 22nd China Fisheries & Seafood Expo was held in Qingdao on November 1-3, 2017. Alaska seafood including salmon, crab, Pacific cod, halibut, Pollock roe, herring roe, and salmon roe were showcased and sampled during the expo. ASMI China also held a dinner reception on November 1, 2017 in order to build relationships with seafood traders. High quality Alaska seafood such as snow crab, sea cucumber, cod, pollock, salmon and black cod were featured and served during the dinner reception. Through the Expo, ASMI China has successfully strengthened the relationship with local seafood traders.

ASMI International Activity Report China Oct. 1- Dec. 31 p. 14

Left – * Alaska Seafood Festival - Tasting seafood at Pan Pacific Suzhou A menu promotion was held at Pan Pacific Suzhou from October 18 to November 17, 2017. Alaska seafood including snow crab, Dungeness crab, sockeye salmon were featured during the promotion. POS materials such as backdrop and posters were used for decoration and fliers were also provided for distribution. * Have different tasting experience of seafood at Wyndham Sanya Bay Alaska seafood such as black cod, yellowfin sole and Pacific cod were provided for tasting during the promotion. Customers were able to taste seafood from Alaska instead of Sanya. * Alaska Seafood Festival at Regal Hong Kong Hotels Alaska Seafood Festival was held at three restaurants in three different Regal Hotels in Hong Kong from November 11 - December 31, 2017. Alaska seafood including Dungeness crab, black cod, king crab and sea cucumber were featured during the event. Special POS materials were produced for decoration. This event left customers a deep impression and received a great amount of positive feedback. An online advertisement of this event was published on “Apple Daily News”

Right –* When Beijing Meets Alaska-- Governor Walker’s trip to Beijing Ambassador Terry Branstad hosted a dinner reception for Alaska’s Governor Bill Walker at his residence on September 27, 2017. Alaska seafood including king crab, snow crab, sockeye salmon, black cod, yellowfin sole roe and pollock roe were served for 100 VIP guests who attended the event. Governor Walker felt at home while he was tasting the familiar Alaska seafood from his hometown.

Current Quarter Results: 1. Trade Seminars/Gatherings • Results: One dinner reception was well attended with a total of 170 seafood trade professionals • Results: Encouraged three traders to carry Alaska seafood for local consumption. • Results: At least two retail and two foodservice promotions have been conducted after the two events. • Results: Encouraged two existing traders to introduce new Alaska seafood products for local consumption.

ASMI International Activity Report China Oct. 1- Dec. 31 p. 15

2. Newsletter Issue No. 2 • Results: Expected to receive 12 trade leads.

Cumulative Fiscal Year Results: 1. Trade Seminars/Gatherings • Results: Two trade gatherings were well attended with a total of 260 seafood trade professionals. • Results: Encouraged seven traders to carry Alaska seafood for local consumption. • Results: At least four retail and three foodservice promotions were conducted after the two events. • Results: Encouraged five existing traders to introduce new Alaska seafood products for local consumption.

2. Newsletter Issue No. 1 & 2 • Results: Expected to receive 22 trade leads.

ASMI International Activity Report China Oct. 1- Dec. 31 p. 16

Activity Number: M17GXCHXT4- Online Sales/New Media Promotion and Website Development and Maintenance Activity Budget Spent to Date: US$17,230

Activity Description:

Online Sales/New Media Promotion China’s online shopping industry is one of the country’s fastest developing industries today. Hyper-competitive pricing and creative marketing efforts have created $458 billion e-commerce industry, leapfrogging the US and the UK to become the largest in the world. During this industry boom, mobile shopping, cross-border e-commerce, open platforms, and O2O are new engines of the industry.

Tmall, owned by the now NYSE publicly-traded Alibaba Group, has completely changed the landscape of Chinese consumer buying habits. With the rise of Tmall and its competitors, Chinese consumers can now easily access millions of merchandise items from any corner of the world. Moreover, mobile devices have become the main platform Chinese consumers online shopping use. The US$9 billion in sales on Tmall’s Singles' Day on November 11 has gained worldwide attention for its sheer sales volume, illustrating the tremendous buying power of today’s Chinese consumer.

For FY 2017/18, ASMI China will devote increased efforts to the new media platform which will help present Alaska seafood to Chinese consumers as a brand and product that is in touch with the latest trends and culture. ASMI China’s promotional events with Tmall and JD in 2017 once again achieved great success, thus paving the way for more companies wanting to work with ASMI China to feature Alaska seafood in the new year.

1. Online Sales Promotion For FY 2017/18, ASMI China will continue to work closely with multiple online platforms such as Tmall, JD, YHD and other up-and-coming online sales channels to offer high quality, authentic Alaska seafood to a consumer base that reaches into the hundreds of millions. POS materials such as recipe books and cooler bags will accompany the online promotional sales events. Videos may also be filmed or made to accompany the sales events on the front page of the platform.

Online sales promotions have increasingly become the main sales channel for first and second tier cities, where consumers are living faster and busier lifestyles, that depend on online grocery shopping. The online platform allows Alaska seafood to reach exponentially more consumers in a much larger scale through a few clicks on the computer or mobile device. Chinese consumers can easily gain a better understanding of the nutritional merits and quality of Alaska seafood, helping generate higher interest in purchasing ASMI products.

2. Offline Showcase with Online Sales At the Offline Showcase, ASMI China will invite a celebrity chef, or KOL, to do a live demo on handling and cooking Alaska seafood. The showcase will be held in major cities like Shanghai,

ASMI International Activity Report China Oct. 1- Dec. 31 p. 17

Beijing, Guangzhou, or Shenzhen. With the participation of one or more Alaska seafood suppliers, each supplier can provide product sampling to visitors, who can also scan the QR code of ASMI China’s WeChat account and receive a discount voucher for online purchasing. This type of event can attract a lot of new customers for Alaska seafood, by introducing them to Alaska seafood in an informal setting and providing them with benefits for purchasing Alaska seafood products.

ASMI China’s Website & WeChat Maintenance ASMI China currently is using two websites to deliver timely and accurate information to the public, and both are updated on a regular basis. One is a consumer website which mainly focuses on the nutritional value of Alaska seafood and recipes, the other is a trade website which mostly emphasizes the outstanding fishing industry in Alaska and premium quality of Alaska seafood. ASMI China believes that the websites can serve as a link between the trade members and consumers.

In addition, the WeChat official account launched in 2015 will receive weekly content updates. Each week, a different post featuring news or information on Alaska seafood or ASMI China activities, as well as recipes, will be posted. Occasionally, the WeChat account will host interactive activities with consumers to attract new and maintain existing followers.

Date of Activity: 1. On-line Sales/New Media Promotion ---No current activities. 2. Website Development and Maintenance, October – December 2017

3.Website Update, October- December 2017

Summary of Activity: 1. Online Sales/New Media Promotion ---No current activities. 2. Website Update, October- December 2017 ASMI website got 2002 hits in the second quarter. The promotion information and product information were updated in a timely manner.

ASMI International Activity Report China Oct. 1- Dec. 31 p. 18

3. Wechat Update, October-December, 2017

October 04, 2017

Title: The Best Food for the Mid-Autumn Festival!

Brief Translation: There is a saying that eating fish is good for the brain. Researchers at the University of Bristol in the UK released that the pregnant women who eat more fish will enable their baby to become smarter, and the baby will have a stronger capacity of self-development.

ASMI International Activity Report China Oct. 1- Dec. 31 p. 19

October 15, 2017

Title: Alaska Fisherman Season 2：My Dream Is to Provide Fresh and Real Wild Seafood Product for More People

Brief Translation: This passage mainly tells a story about two professional female fishermen, one named Claire Laukitis. She and her sister Emma grew up in the Aleutian Islands of Alaska, and they appreciated everything bestowed by the ocean and are always enthusiastic about Alaska’s sustainable fishing industry.

October 22, 2017

ASMI International Activity Report China Oct. 1- Dec. 31 p. 20

Title: We are waiting for you @ China Fisheries!

Brief Translation: ASMI has participated in China Fisheries for over 20 years. We will showcase high-quality seafood from Alaska, including king crab, snow crab, black cod and salmon. Moreover, snow crab and pollock roe will be provided for tasting! November 1-3, 2017 Qingdao International Expo Center Welcome to visit ASMI Booth at E2-0406

October 29, 2017

Title: Why Alaska Yellowfin Sole Could Be a Banquet Specialty?

Brief Translation: Alaska is rich in fishery resources, among which, sole takes a large percentage. This passage mainly introduces one of the sole species, namely yellowfin sole, which is now becoming one of the most popular seafood products in China.

ASMI International Activity Report China Oct. 1- Dec. 31 p. 21

November 5, 2017

Title: Thanks for Attending! 2017 Alaska Seafood Marketing Institute Return Dinner

Brief Translation: On November 1, 2017, the Alaska Seafood Marketing Institute participated in the 22nd China Fisheries & Seafood Expo held in Qingdao. That night, the Alaska Seafood Marketing Institute hosted a trade dinner with more than 170 seafood traders. Representatives of ASMI and the Director of the Agricultural Trade Office (ATO) delivered speeches about consumer trends and the seafood market, while committing to offer consumers more natural, wild and sustainable seafood from Alaska.

ASMI International Activity Report China Oct. 1- Dec. 31 p. 22

November 12, 2017

Title: Double 11! No Regret to buy this!

Brief Translation: Double 11 (November 11), the famous online shopping festival is approaching. We introduce our iconic product – Alaska black cod - for you! Black cod is rich in Omega-3 and DHA. It is well known as a delicious and precious fish in Japan and now it is also wining hearts of Chinese consumers! Search “Alaska Black Cod” on Tmall or JD.com, to find a batch of products available.

ASMI International Activity Report China Oct. 1- Dec. 31 p. 23

November 19, 2017

Title: The pregnant women who eat seafood will enable baby to become smarter

Brief Translation: There is a saying that eating fish is good for brain. Researchers at the University of Bristol in the UK released that the pregnant women who eat more fish will enable their babies to become smarter and have a stronger capacity of self-development.

November 26, 2017

Title: Pure Dungeness Crab from Alaska, USA

Brief Translation: As it gets colder and colder most people choose to enjoy a seafood feast at home. Alaska Dungeness crab is your best choice! The article mentions the origin, variety and description of Dungeness crab, how to choose a Dungeness crab with premium quality and new recipes with Dungeness crab.

ASMI International Activity Report China Oct. 1- Dec. 31 p. 24

December 1, 2017

Title: Recipes that can help you cook seafood more easily

Brief Translation: While it is getting cold, people like to have more meat with high calories and high protein. The warm, delicious taste will make people feel satisfied. However, they will easily gain weight without noticing. Therefore, seafood is recommended. It can perfectly replace meat and provide satisfaction without making people get fat. Since some people complain that it is hard to cook seafood, there are some easy recipes mentioned in the article which can help people cook seafood without too much work.

ASMI International Activity Report China Oct. 1- Dec. 31 p. 25

December 8, 2017

Title: Let’s go “green” from eating sustainable seafood!

Brief Translation: As we all know, “marine protection” and “sustainable use of marine resources” are becoming hot topics. Consumers are beginning to focus more on food’s health and nutrition in addition to its color, smell, and taste. While food safety is highly recognized, natural and pure Alaska seafood is becoming one of the most popular seafood brands. Alaska seafood is pure, wild, natural, pollution-free, and it meets the standards of sustainable development.

December 17, 2017

Title: Alaska Pollock—the rare delicacy from the extreme cold

Brief Translation: Alaska pollock live in the North Pacific Ocean. Over one million tons of Alaska pollock are captured every year and they are mainly sold to western countries and Japan. Alaska pollock provide high nutrition content and low cholesterol. It can be easily digested, and it contains high protein, vitamin A & D, calcium, magnesium, and selenium. Alaska pollock is the first type of fishery successfully managed by a catch share system. As it is one of the most natural seafood products, it tastes delicious no matter how you cook it.

ASMI International Activity Report China Oct. 1- Dec. 31 p. 26

December 24, 2017

Title: Let’s cook a seafood dinner for Christmas!

Brief Translation: Christmas is coming! What do you plan to cook for Christmas Eve? How about a seafood dinner? Here are some recipes for making a big seafood dinner, from appetizer to main course, to dessert. Let’s get together with our seafood lover friends!

ASMI International Activity Report China Oct. 1- Dec. 31 p. 27

December 30, 2017

Title: Alaska Fisherman Season 3: All I feel is magic while I capture the fish!

Brief Translation: This passage mainly tells a story of Megan Corazza. She has been fishing for 18 years, and she enjoys the life on the boat. Even though fishing life sometimes can be dangerous, all the fishermen try to help each other. They are also aware of the importance of sustainable development policy.

Current Quarter Results: 1. Online Sales / New Social Media Promotion ---No current activities. 2. Website Development and Maintenance: • Results: Generated 2002 hits on the ASMI website during the fiscal year. • Results: Gathered 12 trade leads through the website.

3. WeChat update, October-December 2017 • Results: Attracted over 20,000 followers of ASMI China’s WeChat account. • Results: WeChat updated on a weekly basis with 15 posts.

Cumulative Fiscal Year Results: 1. On-line Sales / New Social Media Promotion ---No current activities.

2. Website Development and Maintenance: • Results: Generated 2498 hits on the ASMI website during the first and second quarter.

ASMI International Activity Report China Oct. 1- Dec. 31 p. 28

• Results: Gathered 25 trade leads through the website.

3. WeChat update, October-December,2017 • Results: Attracted over 50,000 followers of ASMI China’s WeChat account. • Results: WeChat updated on a weekly basis with 28 posts

Activity Number: M17GXCHXH1- Foodservice Promotions Activity Budget Spent to Date: US$93,637

D. Activity Description: Menu promotions are an essential activity to promote the consumption of Alaska seafood, bringing business to the HRI industry and indirectly promoting retail sales of Alaska seafood. Known more to consumers as high-end items, products like Alaska king crab, snow crab, salmon and black cod have become some of the most well-known Alaska seafood products in China. In recent years, through promotions and education, other species such as Pacific cod, yellowfin sole, pollock, and sea cucumber have gained consumer acceptance. These products are now used more often in restaurants. Throughout the past decade, ASMI China has built a strong foundation by partnering with a number of hotels and restaurants in holding the “Alaska Seafood Festival” menu promotions. As a result, more restaurants and hotels are willing and enthusiastic to work with ASMI China in hosting such promotions. This benefits not just the HRI players, but Chinese consumers as well, who now enjoy access to a wider selection of restaurants with a wider selection of Alaska seafood.

For FY 2017/18, in addition to maintaining the hotel/restaurant partnerships in the first tier cities, ASMI China will continue to explore quality restaurants in second and third tier cities to maximize market coverage. As these lower-tier cities continue to develop, their consumers will be more capable of spending money on imported food.

Date of Activity: 1. Menu promotion at Pan Pacific Suzhou, October 18 - November 17, 2017 2. Menu promotion at Renaissance Huizhou Hotel in Guangdong, November 3 - December 2, 2017 3. Menu promotion at Wyndham Sanya Bay, November 8 - December 7, 2017 4. Menu Promotion at Regal Hotel International Group in HK including Regal Airport Hotel, Regal HK Hotel and Regal Kowloon Hotel, November 13 - December 31, 2017

Summary of Activity: 1. Menu promotion at Pan Pacific Suzhou, October 18 - November 17, 2017 As ASMI China is always interested in cooperating with popular restaurants and hotels, a menu promotion was carried out at Pan Pacific Suzhou from October 18 to November 17, 2017. Alaska seafood, including snow crab, Dungeness crab, and sockeye salmon, were

ASMI International Activity Report China Oct. 1- Dec. 31 p. 29

featured in the cafeteria of Pan Pacific. POS materials were used to support the promotion as decoration; flyers were developed for distribution during the promotion.

2. Menu promotion at Renaissance Huizhou Hotel in Guangdong, November 3 to December 2, 2017 Renaissance Huizhou Hotel has shown great interest in cooperating with ASMI China to launch a menu promotion, therefore, a menu promotion was held at the hotel from November 3 to December 2, 2017. Pacific cod, pollock, yellowfin sole, snow crab and perch were involved in this promotion. Special POS materials such as posters and table mats were developed for decoration at the cafeteria of the hotel. Special flyers were developed and distributed to consumers during the promotion.

ASMI International Activity Report China Oct. 1- Dec. 31 p. 30

3. Menu Promotion at Wyndham Sanya Bay, November 8-December 7, 2017 To attract more diners, a menu promotion was launched at Wyndham Sanya Bay from November 8 to December 7, 2017. Alaska seafood including black cod, yellowfin sole and Pacific cod were highlighted in this promotion. Special POS materials such as extra-large posters, table mats and flyers were developed for decoration.

ASMI International Activity Report China Oct. 1- Dec. 31 p. 31

4. Menu Promotion at Regal Hotel HK, November 13 - December 31, 2017 Regal Hotels International is one of the largest international hotel groups in Hong Kong. It was the first collaboration for ASMI Hong Kong with the Regal Hotels International Group. The Alaska Seafood menu promotion was launched across three Chinese restaurants in three different Regal Hotels from November 13 to December 31, 2017. Alaska Dungeness crab, black cod, king crab, and sea cucumber were featured during the promotion. Special POS materials such as posters, special menu cards, and table tent cards were produced for on-site decoration. An online advertisement on the “Apple Daily News” app was published for the activity on the main page of the news app.

ASMI International Activity Report China Oct. 1- Dec. 31 p. 32

Current Quarter Results: • Results: Four foodservice promotions were carried out in Mainland China and Hong Kong. Over 250,000 consumers were reached and 20,810 kgs of Alaska seafood sold. • Results: Alaska seafood continued to be used after the promotion. • Results: Feedback was positive after foodservice promotions.

Cumulative Fiscal Year Results: • Results: Ten foodservice promotions were carried out in Mainland China. Over 550,000 consumers have been reached and 95,410 kgs of Alaska seafood sold. • Results: Alaska seafood continued to be used after the promotion • Results: Feedback was positive after foodservice promotions.

Activity Number: M17GXCHXH2- Chef Seminars Activity Budget Spent to Date: $0

Activity Description: China’s HRI sector has witnessed strong growth in recent years with rising personal income and the popularity of dining out. This has created the perfect opportunity for the expansion of international hotels and restaurants, and many domestic counterparts have upgraded their brands, moving up to cater to middle class consumers. The increasingly competitive market has pushed the players into providing products and services with higher quality and standards. While the government’s anti-corruption campaign has curtailed the high end segment of this industry, many providers are moving down, catering also to the middle class as a way of survival, and many have thrived because of it. This pushes demand from high-end products to more affordable, price point products. As chefs begin to use these products more often, they increasingly seek out new cooking methods and techniques to distinguish one from another in this highly competitive industry.

Aside from chef seminars, ASMI China will feature its WeChat account more prominently to offer the latest recipes and cooking techniques at the touch of a screen. In addition, a group chat

ASMI International Activity Report China Oct. 1- Dec. 31 p. 33

for those who attended a chef seminar will be created. This provides a place where chefs can interact and share their experiences and tips with Alaska seafood, while serving as a database for ASMI China to collect information and gather feedback from previous events or on product satisfaction.

Date of Activity: ---No current activities

Summary of Activity: ---No current activities

Current Quarter Results: ---No current activities

Cumulative Fiscal Year Results: ---No current activities

Activity Number: M17GXCHXH3- Training School Program Activity Budget Spent to Date: $33,000

Activity Description: The cooking school training program is ASMI China’s long-term strategy to develop and inspire future usage of Alaska seafood in China’s growing HRI industry. By hosting the program, a young generation of chefs and managers can have the opportunity to immerse themselves in the process of cooking with Alaska seafood, learning every aspect of using Alaska seafood along the way. They will have a real hands-on experience, from learning how to properly prepare Alaska seafood to cooking and seasoning them, freely incorporating their technique and knowledge of any given cuisine style into their dishes.

Students are encouraged to be creative and original, which will be vital to their development as chefs. ASMI will invite at least one senior chef to share their knowledge and skills with students. This type of event will take place in the first tier cities and some selected second tier cities.

Date of Activity: --- No current activities

Summary of Activity: ---No current activities

Current Quarter Results: --- Budget has been allocated

ASMI International Activity Report China Oct. 1- Dec. 31 p. 34

Cumulative Fiscal Year Results: • Results: Two training programs were conducted. • Results: Targeted more than 300 participants for each program. • Results: Increase participant awareness of the distinctive features of Alaska seafood and preparation techniques. • Results: The Alaska seafood education program will be continued as a regular course in the two training schools.

Activity Number: M17GXCHXH4- Chef Competition Activity Budget Spent to Date: $0

Activity Description: The chef competition will continue to serve as an effective way to promote Alaska seafood in this market. As such, ASMI China will conduct FY17/18’s chef competition in a new online format, which will be more cost-effective. ASMI will partner with a culinary association to select 50 to 60 local chefs who will be challenged to develop a recipe using Alaska seafood products along a specific theme. Ten finalists will be selected by judges from the association after the first round of elimination, and the final round will involve followers of ASMI China’s WeChat, who can vote on the ten dishes online. Three winners will be chosen in the end, and will receive recognition on ASMI China’s social media pages and be given prizes as reward. Pictures of the winning recipes will be featured in future Alaska seafood promotional materials.

Date of Activity: --No current activities

Summary of Activity: ---No current activities

Current Quarter Results: --No current activities

Cumulative Fiscal Year Results: ---No current activities

ASMI International Activity Report China Oct. 1-Dec. 31, 2018 p. 35

FY 17/18 Advertisements/Advertorials

Target Followers Web Hits/day # of Users Date/s Audience Apple Daily News App 2.5 million daily For the menu promotion with 52 million average daily 17 million mobile Nov 10 – 12, Consumers unique visitors total views subscribers in HK 2017 Regal Hotels Int’l Group in Hong Kong

ASMI International Activity Report China Oct. 1- Dec. 31 p. 36

Press Coverage Campaign First Round for FY17/18 (July – December 2017)

Press/Publicity Target Publication and Author Area Distribution Circulation Readership # of Pages Word Count Date/s Audience Nanjing Morning Post Southern Consumer Daily 700,000 1,150,000 60*90mm 281 Aug. 9, 2017 3 Xinan Business Southern Consumer 420,000 790,000 120*40mm 281 Aug. 9, 2017 times/week Asia Pacific Economic Times Southern Consumer Daily 100,000 160,000 60*90mm 281 (with picture) Aug. 9, 2017 Xi’an Business Eastern Consumer Daily 100,000 500,000 40*75mm 281 Aug. 9, 2017 3 Xin'an Wanbao Eastern Consumer 650,000 1,320,000 150*40mm 281(with picture) Aug. 10, 2017 times/week BY Weekend Northern Consumer Weekly 480,000 710,000 120*40mm 281 Aug. 10, 2017 City Times Northern Consumer Daily 480,000 987,000 120*35mm 281 Aug. 10, 2017 Jinan Daily Northern Consumer Daily 500,000 1,000,000 60*90mm 281 Aug. 10, 2017 Guangzhou Youth Weekly Southern Consumer Weekly 100,000 800,000 40*100mm 281 Aug. 10, 2017 Luzhong Morning Post Eastern Consumer Daily 210,000 500,000 55*80mm 281 Aug. 10, 2017 Beijing Broadcasting & Television Northern Consumer Weekly 700,000 2,100,000 75*35mm 281 Aug. 10, 2017 Weekly Gusu Evening News Eastern Consumer Daily 300,000 500,000 140*45mm 281(with picture) Aug. 11, 2017 Consumer 115*105m Chutian Metropolis Daily Southern Daily 600,000 800,000 281(with picture) Aug. 11, 2017 m Consumer 175*315m Inner Mongolia Morning Post Northern Daily 100,000 350,000 281 Aug. 11, 2017 m Guangdong Science and Southern Consumer Twice/week 100,000 200,000 100*55mm 281 Aug. 11, 2017 Technology Information Times Northern Consumer Daily 1,500,000 3,140,000 105*35mm 281 Aug. 11, 2017 Liaosheng Evening News Northern Consumer Daily 826,000 3,500,000 150*50mm 281(with picture) Aug. 11, 2017 Yanzhao Metropolis Daily Northern Consumer Daily 1200,000 3,500,000 55*120mm 281(with picture) Aug. 11, 2017 Peninsula Urban Daily Northern Consumer Daily 1,050,00 3,120,000 50*90mm 281 Aug. 11, 2017 Shandong Business Daily Northern Consumer Daily 430,000 500,000 80*90mm 281(with picture) Aug. 11, 2017 Orient Today Eastern Consumer Daily 580,000 1,126,00 45*65mm 281 Aug. 11, 2017 Jiang Nan City Daily Southern Consumer Daily 500,000 960,000 140*50mm 281(with picture) Aug. 11, 2017 Youth Daily Southern Consumer Daily 450,000 800,000 20*120mm 281 Aug. 12, 2017 110*120m Henan Science and Technology Northern Consumer Twice/week 300,000 540,000 281(with picture) Aug. 12, 2017 m

ASMI International Activity Report China Oct. 1- Dec. 31 p. 37

Life Weekly Southern Consumer Weekly 200,000 900,000 85*35mm 281 Aug. 13, 2017 Shenyang Evening News Northern Consumer Daily 500,000 1,120,000 95*60mm 281(with picture) Aug. 15, 2017 Yangcheng Evening News Southern Consumer Daily 200,000 500,000 100*50mm 281 Aug. 15, 2017 Strait Finance & Economic Southern Consumer Weekly 180,000 620,000 95*50mm 281 Aug. 16, 2017 Shanghai Science and Technology Eastern Consumer Twice/week 40,000 60,000 110*50mm 281 Aug. 16, 2017 Xinmin Evening News Eastern Consumer Daily 1,280,000 2,000,000 75*45mm 281 Aug. 16, 2017 Jinan Times Northern Consumer Daily 500,000 1,000,000 90*90mm 281(with picture) Aug. 17, 2017 Strait Life Weekly Southern Consumer Weekly 200,000 900,000 55*105mm 281 Aug. 17, 2017 Qilu Evening news Northern Consumer Daily 1,450,000 1,800,000 150*50mm 281(with picture) Aug. 18, 2017 City News Southern Consumer Weekly 300,000 660,000 115*55mm 281(with picture) Aug. 18, 2017 Guizhou City News Northern Consumer Daily 523,000 1,040,000 90*55mm 281(with picture) Aug. 18, 2017 China Enterprise News Northern Consumer Daily 350,000 800,000 60*115mm 281(with picture) Aug. 22, 2017 Weifang Daily Northern Consumer Twice/week 110,000 350,000 140*50mm 281 Aug. 24, 2017 Urban Weekly Northern Consumer Weekly 234,000 630,000 115*55mm 281(with picture) Aug. 24, 2017 Instyle Weekly Southern Consumer Weekly 200,000 275,000 115*65mm 281(with picture) Aug. 24, 2017 Dalian Evening News Northern Consumer Daily 300,000 740,000 95*70mm 281(with picture) Aug. 25, 2017 Yangtse Evening Post Southern Consumer Daily 2,100,000 4,000,000 85*55mm 281 Aug. 25, 2017 Weifang Evening News Northern Consumer Daily 120,000 304,000 60*70mm 281 Aug. 25, 2017 3 Henan Economic News Northern Consumer 150,000 570,000 170*50mm 281(with picture) Aug. 25, 2017 times/week Weekly Entertainment Southern Consumer Weekly 400,000 780,000 75*50mm 281 Aug. 28, 2017

Web Target Audience Hits/day # of Pages Date/s 21CN Consumer 2,880,000 1 July 16, 2017 21cn.com Sina.com.cn Consumer 589,200,000 1 Aug. 8, 2017 www.sina.com.cn HC360 Consumer 79,000 1 Aug. 8, 2017 HC360.com China.com Consumer 1,289,000 1 Aug. 8, 2017 www.china.com Huxiu Consumer 500,000 1 Aug. 8, 2017 www.huxiu.com Ccwin.cn Consumer 800,000 1 Aug. 8, 2017 www.ccwin.cn China Xiaofei Consumer 23,808,000 1 Aug. 8, 2017 xiaofei.china.com.cn

ASMI International Activity Report China Oct. 1- Dec. 31 p. 38

Eastday Consumer 39,763,000 1 Aug.11, 2017 eastday.com Sohu Consumer 151,800,000 1 Aug. 16, 2017 www.sohu.com Gmw Consumer 522,000 1 Aug. 16, 2017 www.gmw.cn Ycwb.com Consumer 1,500,000 1 Aug. 16, 2017 www.china.com IFeng Consumer 48,256,000 1 Aug. 18, 2017 news.ifeng.com Shanghaizxw Consumer 580,000 1 Aug. 31, 2017 www.shanghaizxw.com 163.com Consumer 15,232,000 1 Sept. 13, 2017 www.163.com Chinadaily Consumer 900,000 1 Sept. 26, 2017 www.chinadaily.com.cn Chinese Business View Consumer 600,000 1 Sept. 30, 2017 hsb.hsw.cn Kon.China Consumer 450,000 1 Oct. 12, 2017 kon.china.com Enorth Consumer 736,000 1 Oct. 16 2017 Enorth.com.cn Tom Consumer 594,000 1 Nov. 2, 2017 Tom.com Chinanews Consumer 961,000 1 Nov. 7, 2017 www.chinanews.com Toutiao Consumer 55,000,000 1 Nov. 8, 2017 www.toutiao.org HNBtv Consumer 784,000 1 Nov. 8, 2017 www.hljtv.com Shanghai Online Consumer 23,000 1 Nov. 8, 2017 www.online.sh.cn Beijing News Consumer 259,000 1 Nov. 16, 2017 www.bjnews.com.cn Hexun.com Consumer 530,000 1 Nov. 16, 2017 www.hexun.com

ASMI International Activity Report China Oct. 1- Dec. 31 p. 39

RETAIL MERCHANDISING ACTIVITIES: Exchange Rate: US$1.00 = RMB6.50 Contribution Volume Sold Value Sold

Promotion Dates Activity Description During Previous Previous Trade Partner / Nº of Outlets ASMI Third Party Promotion Current Period Period (kg) Period and Store Days Species Promoted (kg) Total Q1 41 outlets RMB5,302,500 RMB15,671,340 $56,420 $10,700 24,180kgs 81,150kgs Results 1,070 days (US$815,769) (US$2,410,975)

Total Q2 13 outlets RMB1,957,410 $24,900 $34,100 0 25,350kgs 0 Results 341 days (US$301,140)

November 10- Alaska seafood including black December 9, cod, Pacific cod and yellowfin 2017 sole were featured. POS G-Mart, Nanjing RMB695,970 materials and small gifts were $12,000 $18,000 0 12,210kgs 0 (US$107,072) 6 outlets used for decoration and distribution. Promoters and 180 days tasting were arranged.

December 9- Alaska seafood including December 31, pollock, black cod, Pacific cod, 2017 yellowfin sole and sea cucumber Ole’ in Northern RMB1,261,440 were featured in the promotion $12,900 $16,100 0 13,140kgs 0 China (US$194,068) 7 outlets POS materials were provided for decoration. Promoters and 161 days product sampling were arranged.

Cumulative 54 outlets RMB5,302,500 RMB17,628,750 $81,320 $44,800 24,180kgs 106,500kgs Year Results 1,411 days (US$815,769) (US$2,712,115)

ASMI International Activity Report China Oct. 1- Dec. 31 p. 40

HRI PROMOTIONAL ACTIVITIES: Exchange Rate: US$1.00 = RMB6.50 Contribution Volume Sold Value Sold Promotion During Restaurant/ Activity Description Third Previous Dates / Nº of ASMI Promotion Previous Period Current Period Partner Party Period (kg) Outlets Species Promoted (kg) Total Q1 110 outlets RMB4,419,120 RMB7,138,852 $65,865 $419,880 22,770kgs 74,600kgs Results 3,499 days (US$679,865) (US$1,098285)

Total Q2 6 outlets RMB7,726,790 $18,400 $55,020 0 20,810kgs 0 Results 238 days (US$1,188737)

Alaska seafood including snow October 18- crab, Dungeness crab, and November 17, sockeye salmon were featured 2017 in the cafeteria of Pan Pacific. Pan Pacific RMB722,880 POS materials were used to $3,700 $3,720 0 2,510kgs 0 Suzhou ($104,963) 1 hotel support the promotion as decoration; flyers were 31 days developed for distribution during promotion. Pacific cod, pollock, yellowfin sole, snow crab and perch were November 3 - involved in this promotion. December 2, Special POS materials such as Renaissance 2017 posters and table mats were RMB582,860 Huizhou Hotel in $3,000 $3,600 0 3,100kgs 0 developed for decoration at the ($846,632) Guangdong 1 hotel cafeteria of the hotel. Special

flyers were developed and 30 days distributed to consumers during the promotion. November 8- Alaska seafood including black December 7, cod, yellowfin sole and Pacific 2017 cod were highlighted in this Wyndham Sanya RMB1,048,800 promotion. Special POS $3,800 $3,600 0 2,850kgs 0 Bay ($152,287) 1 hotel materials such as extra-large posters and flyers were 30 days developed for decoration.

ASMI International Activity Report China Oct. 1- Dec. 31 p. 41

Exchange Rate: US$1.00 = RMB6.50 Contribution Volume Sold Value Sold Promotion During Restaurant/ Activity Description Previous Dates / Nº of ASMI Third Party Promotion Previous Period Current Period Partner Period (kg) Outlets Species Promoted (kg) Alaska Dungeness crab, black cod, king crab, and sea cucumber were featured during the November 13 - promotion. Special POS Regal Airport December 31, materials such as posters, special Hotel, Regal HK 2017 menu cards, and table tent cards RMB5,372,250 Hotel and Regal $7,900 $44,100 0 12,350kgs 0 were produced for on-site ($780,057) Kowloon Hotel 3 hotels decoration. An online in HK advertisement on the “Apple 147 days Daily News” app was published for the activity on the main page of the news app

RMB14,865,64 Cumulative. 116 outlets RMB4,419,120 $84,265 $474,900 22,770kgs 95,410kgs 2 Year Results 3,737 days (US$679,865) (US$2,287,022)

ASMI International Activity Report China Oct. 1-Dec. 31, 2018 p. 42

Optional Additional Information:

Name Company Email Phone Sunny,Sun Dalian Rich Enterprise Group Co.,Ltd [email protected] 86-13500731691

Weisheng,Zheng Guangzhou Wakan Trading Co.,Ltd [email protected] 86-13902496510

Xiao, Wang Guangzhou Quanxing Trading Co.,Ltd [email protected] 86-13538830073

Xiaoxuan,Chen Shenzhen Tianyi Import & Export Co., [email protected] 86-13410262280 Ltd Hui, Wang Guangdong Pinzhen E-Commerce [email protected] 86-13825577705 Co.,Ltd Lujing, Ye Foshan City Nanhai Lishui Yihua Food [email protected] 86-13503041321 Co.,Ltd Zhengyu, Hu Dalian Xinagyun Food co.,Ltd [email protected] 86-15998420428

Wenbin,Tian Shandong Rong Sense Co.,Ltd [email protected] 86- 6332225519

Mingqiang, Sha Shanghai Yi Chun Food Co.,Ltd [email protected] 86-13311838973

Yuechang,Li Shanghai Hai Zhi Yan Co.,Ltd [email protected] 86- 21 62241612

Ying,Jiang Shanghai Huamer Foods Co.,Ltd [email protected] 86- 21 62865235

Qingfang,Hu Pamela Rose Imp.&Exp.Inc [email protected] 86- 13961888809 Pingqing, Wang Liaoning Sinotrust Imp.&. [email protected] 86- Exp.Co.,Ltd 13904268077 Xintao, Qu Qingdao Mei Chu Food Co.,Ltd [email protected] 86- 15969802666 Peng, Song Qingdao Beiyang Jiamei Seafood [email protected] 86- Co.,Ltd 13808966841 Zengtian, Zhang Oceanwise International Trading [email protected] 86- Limited 18653297028 Zhiwei, Su Qingdao Yihexing Foods Co.,Ltd [email protected] 86- 53288136881 Hualong, Zhao Qingdao Zhaoyan Foods Co.,Ltd [email protected] 86- 532 87839219 Wenting, Yang Alimex Seafood A/S [email protected] 86-532 55579345 Zhenhe, Zheng Beijing Haihexing Seafood Co.,Ltd [email protected] 86- 13901254308 Yao,Wang Beijing Golden Harvest [email protected] 86-15656983784 International Nora.Mu Beijing Ocean Fish Trading Co.,Ltd [email protected] 86- 13911176010 ASMI International Activity Report China Oct. 1- Dec. 31 p. 43

Coco, Liu Makefood International Co.,Ltd coco@makefood- 86-18669701180 international.com Ricky, Lee Caves Asia Company Limited [email protected] 852 2423 5118

Terry, Fu Hong Leader Foods and Marine [email protected] 852 2332 9893 Products Co., Ltd Francis, Yeung Newton Marine Products Co., Ltd [email protected]. 852 2480 8200 hk Cameron, Choy Garming Marine Products cameronchoy- 852 2404 3993 (International) Co., Ltd [email protected] Jacqueline, Kwan South Stream Seafoods Ltd jacqueline@south-stream- 852 2555 6200 seafoods.com Roy, Lei Future Bright Group [email protected] 853 2870 1166 om.mo

ASMI International Activity Report China Oct. 1- Dec. 31 p. 44

Number of SMEs receiving communications (emails, direct mail, other)

Name of SME Assistance Provided • Regular contact with their reps in Shanghai • Exchange local seafood market information • Invite them to attend ASMI trade dinner reception in Clipper Seafood Co. Qingdao • Coordinate with them about the in-store promotion

• Established regular contact with the company in Qingdao • Coordinate with them about in-store and foodservice promotions as well as O2O promotion Chang International • Invite them to attend trade reception in Qingdao

Number of SMEs participating in promotions (essentially suppliers):

Total buyer introductions to SMEs:

SMEs with significant export sales increases of 20% or greater (This info in particular is particularly appreciated):