Walt Disney World Orlando, Florida - the United States of America Job Assignments: Food and Beverage, Attractions Internship Supervisor: Ms
Total Page:16
File Type:pdf, Size:1020Kb
otte van Keulen pres harl ents C Internship Report 2017 Name: Charlotte van Keulen Student number: 220314 Study: Communication - Internation Event, Music and Entertainment Studies University: Fontys Academy for Creative Industries Class: CO3F Course code: 25XMIC626A Date: April 3, 2017 Internship: Walt Disney World Orlando, Florida - The United States of America Job assignments: Food and Beverage, Attractions Internship Supervisor: Ms. Gaby Crucq-Toffolo preface Dear Reader, This internship gave me so much experien- out the base for this paper and what I have ce these six months, I made new friends all done wrong and have to do better. For her This report is part of my graduation of my over the world, I learned how to handle the guidance and always have a quick reac- study Communication International Event, American work system or actually, the Disney tion on my e-mails Also Marli Fonken, who Music and Entertainment Studies in Tilburg. working system and this experience helped helped me stay calm and objective of the The research for this report is carried out at me to evolve my second language, English. paper. I could not have done this past half- all four Walt Disney World’s parks. I know more what I want to do with my future year without her. She made me laugh, she and can use this experience in my current made me cry or we cried together. We hel- Looking back to this whole experience is work environment. I know more about myself ped each other transition from 40 degrees emotional but fun because you can see and learned more about myself. I have lear- celsius to -10 degrees celsius. Of course, the what you did in the six months you spend ned to not be pushed around anymore and rest of the ‘Dutchies’ helped me through this there. Afterward, I learned a lot from my speak out. I know better who my friends are, past half year as well, but more on a social peers and colleagues and I did not know old and new. level, having fun and for helping each other it at the time, but it was an emotional roller- in ups and downs. coaster with many happy tears! At the time Some people ask me if my Disney fever has I did not like the jobs I had to do but now I been cooled down. Short answer? NO! It I hope you enjoy reading my report. am back in the Netherlands I miss it so much has become worse, I know so much more and would rather do that than go to school. about The Walt Disney World and The Walt Disney Company. I drive people nuts with my My internship started on July 11th, 2016 and Disney quotes and Disney songs. ended January 5th, 2017 and this paper has to be finished on January 23, 2017. The Special thanks to my supervisor, Gaby Have a Magical Day! resit for this paper is on April 3, 2017. Crucq-Toffolo, for helping me out with figuring "We didn't even realize we were making memories. We just knew we were having fun." — Winnie The Pooh Content Chapter 1. Chapter 4. 1.1 Learning goals Pag. 3 4.1 Introduction Pag. 29 1.2 Competences Pag. 3 4.2 Quick Service Pag. 31 1.3 Contract Pag. 3 4.3 Table Service Pag. 35 1.4 Products Pag. 4 4.4 Character Dining Pag. 39 Chapter 2. 4.5 Conclusion Pag. 44 2.1 Walt Disney Pag. 7 Chapter 5. 2.2 The Walt Disney Company Pag. 8 5.1 IAAPA ATTRACTIONS EXPO 2016 Pag. 46 2.3 Walt Disney World Resort Pag. 10 Chapter 6. 2.4 Guest & Hospitality Service Pag. 12 6.1 Plan of action Pag. 52 2.5 Infographic Pag. 14 6.2 STARR-reflection Pag. 54 Chapter 3. 6.3 Bibliography Pag. 58 3.1 Main Street USA & Town Square Pag. 18 6.4 Attachment Pag. 59 3.2 Facts Pag. 18 3.3 Architecture Pag. 19 3.4 Analyse Immersive Worlds of Scott Lukas. Pag. 23 HAPTER C 1 1.1 Learning goals Pag. 3 1.2 Competences Pag. 3 1.3 Contract Pag. 3 1.4 Products Pag. 4 1 “Laughter is timeless, imagination has no age, dreams are forever.” - Walt Disney 2 1.1. Learning goals NUMBER FOUR. LANGUAGE SKILL 1.3. Contract A fourth learning goal is to improve my NUMBER ONE. DISNEY EXPERIENCE English language skills. It is really important In March we got our contract from The Dis- One of the things I want to learn at this for me I know how to speak and write fluently ney Company with our responsibilities and internship is how Disney treats the guest, “the English and without making mistakes. job assignments. Disney experience”, which to my opinion is the driving force behind the Disney Theme NUMBER FIVE. WORK EXPERIENCE ATTRACTIONS Parks. I think that is what it is all about in my The last learning goal for me is working in study Communication. I want to learn how an environment with all the small details to Attractions Cast Members will be working in Disney built a customer experience, how to proactively prevent problems or issues that one of our theme parks, water parks or the maintain it or make it grow. bother our guests. Disney Springs area. Responsibilities may include: Loading and unloading Guests from NUMBER TWO. THEME PARKS 1.2. Competences an attraction; operating sophisticated ride Another learning goal offered at this in- systems; memorizing and delivering lengthy ternship to me is the opportunity to learn THE COMPENTENCES OF CO - IEMES narrations on a microphone to large groups; more about the work behind the scenes at 1. Entrepreneurship monitoring Guest flow and providing a safe the theme parks something I always have 2. Market Research Guest experience; assisting with audience dreamed of. 3. Business and environmental analysis control, including during parades; cleaning a. Disney corporate strategy ana- areas surrounding attractions; working with NUMBER THREE. COMPANY lysis + infographic FASTPASS ®, the ticketing distribution system For me it is interesting to learn the differen- 4. Strategy and policy that confirms attraction ride times; greeting ces between an American company and 5. Planning and implementation all Guests who enter the park and valida- a Dutch company and the working relati- 6. Communication ting their tickets; selling various ticket media onships in the staff structure. 7. Marketing Communications at our water parks, Disney Springs, or ESPN a. Immersive Worlds in creative Wide World of Sports Complex; using com- report puterized ticketing systems; strong know- 8. Leadership and Management ledge of Walt Disney World Resort ticket media; cash handling - both manual and using computerized registers; cleaning main 3 entrance areas; standing for extended peri- 1.4. Products ods; and working outdoors. REPORT QUICK-SERVICE FOOD & BEVERAGE My report will include an action plan, reflec- tion report, assignment report: Disney cor- Responsibilities may include selling food & porate strategic and infographic; Immersive beverages at outdoor carts and/or indoor worlds; and individual assignment in-depth restaurants; taking & filling orders; multi- tas- analysis that is based on a specific theme king; preparing & assembling food items in a park theme. kitchen area, including the use of a fryer, grill, broiler, & other industrial cooking equipment; BLOG cash handling - both manual & using com- Before I left for Orlando, I knew I wanted to puterized registers; bussing tables; cleaning keep up a blog with all of my adventures kitchen & counter equipment; emptying trash and experiences in the theme parks and cans; dispensing & selling alcoholic be- outside of the theme parks. Also, I have a lot verages; setting & stocking tables; working of footage of theme parks and other ad- outdoor carts & in restaurants; heavy lifting; ventures I filmed. pushing heavy carts; working with cleaning LINK BLOG - http://charlottevkeulen.reislog- chemicals; working independently or as part ger.nl of a large team; standing for extended peri- LINK VLOG - https://www.youtube.com/chan- ods; and working outdoors. nel/UCFY4nWc3gdbq_WU3g0iIfzQ 4 HAPTER C 2 2.1 Walt Disney Pag. 7 2.2 The Walt Disney Company Pag. 8 2.3 Walt Disney World Resort Pag. 10 2.4 Guest & Hospitality Service Pag. 12 2.5 Infographic Pag. 14 5 “Remember, you’re the one who can fill the world with sunshine.” - Snow White, Snow White and the Seven Dwarves 6 2.1. Walt Disney greater modifications as audiences’ tastes 1952 Walt Disney establishes WED enterprises. changed, adding romance, glamour, and hu- 1955 Disneyland (Anaheim) opens. mor”, says Veness (Veness, 2015). As the stories 1964 Mary Poppins; most successful live-action This chapter is made an internal analysis to de- changed with time so did the ways For Disney feature film. scribe the current situation of Walt Disney World Imagineers to tell their stories. The resources 1971 Walt Disney World opens. Orlando, Florida. The internal analysis provides grew more immersive, but one thing remained, in 1982 EPCOT opens. insight into the organization of Walt Disney Wor- enhancing the experience no detail was spa- 1983 Tokyo Disneyland opens; first Internatio- ld Orlando, Florida. red. Little hints to the Imagineers who designed nal Park. the park and attractions can be found throug- The Disney Channel begins broad- When entering Walt Disney World theme park hout their creations. There are also references casting. you will see an empire of fantasy, adventure, to world history and Disney history in the parks 1984 Splash; first Touchstone film. discovery and magic. Each land and attracti- (Veness, 2015). 1986 Walt Disney Productions changes to The ons have many layers, tales, and unforgettable Walt Disney Company.