Contents Part 1 Licensing

Part 2 Windows Genuine Advantage How to Properly License Windows

What you absolutely need to know: VL Agreements cover Windows software UPGRADES ONLY. Customers must acquire a full version of the OS Windows upgrades are designed to upgrade first to be eligible for a Windows Volume Licensing previously acquired qualifying licenses. This means Agreement. The most cost-effective way for a customer customers must first have the full license for a qualifying to obtain a Windows OS license is pre-installed on a new underlying operating system for each PC before they install system by a PC manufacturer. the upgrade. Qualifying Underlying OS for VL Agreements. Each PC needs its own full license. Windows Home and Starter editions do not qualify To be properly licensed and receive technical support and as the full underlying OS for Commercial customers updates, customers must have a full underlying license for (non-Academic) who are using a Windows all software installed on each PC. VL Agreement. There are two ways to legally acquire the initial full license of Windows: Pre-installed on a PC through a PC manufacturer— the most cost-effective way to get a genuine Windows license on a new PC. If you discover Microsoft Partners violating

Microsoft’s licensing terms, report them! E-Mail: [email protected] As full packaged product from retail.

2 Windows Volume Licensing (VL) Agreements

A Volume Licensing Agreement is a flexible and economical way for companies to acquire multiple licenses for software.

* Windows Volume Licensing Agreements: • Provide upgrade rights only and do not cover the initial full qualifying underlying OS. • Require a full qualifying underlying OS to be installed on each Qualifying OS machine before the upgrade is installed. • Do not accept Windows Home or Starter editions as the full qualifying underlying OS, except for Academic institutions. Commercial Academic

*

Windows XP Pro, Business, Windows Starter Windows Vista Ultimate upwards Windows Pro 7

3 Windows Legalization Solutions

Microsoft offers a variety of Windows Legalization Solutions to address all customer types.

Get Genuine Windows Advantage (GGWA)– Volume Licensing solution for legalization -GGWA SMO: For Small and Medium Organization (< 500 PCs) - GGWA LO: For Large Opportunities (>500 PCs) GGK – COEM solution for all customers GGWA-A (Academic) – Volume Licensing for academic institutions only GGOK (Get Genuine Online Kit) – licensing purchased online for home consumers and small businesses FPP (Full Packaged Product) – licensing available at retail for all customers

GGWA is currently available as Windows 7 Professional.

4 Windows Legalization Solutions – Scenarios

CUSTOMER SCENARIOS SOLUTIONS VL customer has non-genuine/no OS or Linux as the GGWA-LO underlying license on machines. GGWA-SMO VL customer has Windows Home or Starter as the GGWA-LO FPP is an option for every underlying license on machines. GGWA-SMO solution. However, it is not VL customer merged with or acquired a company that has GGWA-LO the most cost-effective non-genuine/no OS or Linux on machines. GGWA-SMO solution. VL customer merged with or acquired a company that has GGWA-LO Home or Starter on machines. GGWA-SMO Academic customer has non-genuine/no OS or Linux as GGWA-Academic the underlying license on machines. Customer wants to purchase Genuine Windows solution GGK with their identity not known to Microsoft. Customer has a non-genuine version of Windows on a GGK single machine.

For more information, please visit: www.microsoft.com/piracy/knowthefacts/default.aspx 5 Windows OS Piracy Types

So how can you tell if customers are mislicensed? Below is an overview of the different types of Windows OS piracy.

Mislicensed Software Version Piracy Pirated Software • Purchased PCs without an OS pre- • Purchased PCs with Windows Vista • Installed Windows software using installed or with Linux, FreeDOS or Home Premium, Home Basic, or leaked or stolen Volume License OOS (other operating system) Starter editions and then used a VL Keys (VLKs). installed, and then used a Agreement to upgrade to Windows • Downloaded software online Microsoft VL Agreement to install Vista Business or Windows Vista or from unknown or counterfeit the full Windows desktop Ultimate. sources. operating system. • Purchased PCs with Windows XP • Attempted to save costs by doing Home edition or Starter edition in-place motherboard upgrades and then used a commercial VL without acquiring new Windows Agreement to upgrade to Windows licenses on those PCs. XP Professional. • Purchased from an OEM that used a single license on multiple PCs (called hard disk loading).

6 Top Windows Licensing Myths

Top myths / areas of confusion on Windows Licensing

1. I have a Volume License (VL). I can buy a naked PC from OEM False

2. The VL license is perpetual (For example- when you buy True. But the VL Upgrade / GGWA license Upgrade or GGS for a PC, I can use it forever is tied to the PC and dies with the PC

3. The Windows VL license can be transferred from one PC to False another

•The VL Upgrade license for the Windows desktop operating system is “tied” to the device on which software is first installed. Accordingly, customers may not transfer the VL operating system license without that device.

•However, Volume Licensing customers are eligible to reassign Software Assurance coverage to an appropriately licensed replacement device. The replacement device must be licensed to run the latest version of the desktop operating system available as of the date of the reassignment, and the customer must remove from the original device any desktop operating system upgrades that were installed under the transferred Software Assurance coverage.

7 Top 10 Things You Should Know About Genuine Windows Software

1. Full Windows License 6. Compliance Each PC must have an underlying full Windows desktop license Discuss proper licensing with customers to avoid mislicensing issues and to help ensure that can be purchased one of two ways— preinstalled from the your customers’ Windows desktops are compliant. When non-genuine situations arise, PC manufacturer or purchased at retail. use Windows Legalization Solutions to resolve them.

2. Volume Licensing 7. Legalization Solutions • Volume Licensing (VL) for Windows Client operating system (OS) • Get Genuine Windows Advantage (GGWA) is for VL customers to correct underlying are upgrade licenses only and require a full qualifying underlying mislicensed or non-genuine versions of Windows. operating system. • Get Genuine Kit (GGK) is an OEM sku for all customers to correct non-genuine • Product List: www.microsoftvolumelicensing.com/userights/PL.aspx versions of Windows. • Solutions List: www.microsoft.com/piracy/knowthefacts/Legalization.aspx 3. Full Qualifying Underlying OS Commercial VL customers cannot purchase PCs with . Partner Benefits for Selling Legalization Home or Starter edition and then use their VL Agreement to • Develop deeper relationships with your customers as a trusted advisor. upgrade to Windows Vista® Business or Ultimate. • Increase annual revenue through the sale of Windows Legalization offers. • Increase customer awareness of proper licensing. 4. Volume Activation Activation is a required aspect of deployment for customers 9. Ordering GGWA running the VL image of Windows Vista and Windows 7. • A minimum of 5 licenses is required. • GGWA is on the Open Price List. GGWA-A is on the Academic Open Price List 5. Volume Activation Methods • Key Management Service (KMS) for customer-hosted local 10. Partner Resources activation and Multiple Activation Key (MAK) for activation • Get Genuine Windows Advantage (GGWA) – https://partner.microsoft.com/40032275 with Microsoft®. • Legalization - www.microsoft.com/piracy/knowthefacts/Legalization.aspx • More info: www.technet.com/volumeactivation

8 Take Aways

Per Section 4(e)(2) of the Microsoft Partner Program Agreement; Company will not engage or participate in the unauthorized manufacture, duplication, delivery, transfer or use of counterfeit, pirated, unlicensed or illegal software or other Microsoft Materials. Company will not otherwise infringe any of Microsoft’s intellectual property rights. Company must reasonably cooperate with Microsoft and its Affiliates in the investigation of counterfeit, pirated, unlicensed or illegal software and other Microsoft Materials. Company must promptly report to Microsoft any suspected counterfeiting, piracy or other copyright infringement in computer programs, manuals, course material, marketing materials or other copyrighted materials owned by Microsoft or its licensors.

9 Thank you! APPENDIX

11 Qualifying Windows OS for Volume Licensing Agreements

This table details the Windows desktop licenses that are eligible to use a Windows upgrade under Volume Licensing.

Qualifying Operating Systems Select (All Open (All except New EA/ except academic & Academic & OV-CW Existing EA/OV-CW academic) charity & OV-CW) charity Windows 7 (32-bit or 64-bit) Enterprise (N, K, KN) x x x x x Professional (N, K, KN, diskless) x x x x x Ultimate x x x x x Home Premium x Home Basic x Starter Edition x Windows Vista (32-bit or 64-bit) Enterprise (N, K, KN) x x x x x Business (N, K, KN, Blade) x x x x x Ultimate x x x x x Home Premium x Home Basic x Starter Edition x Windows XP (32-bit or 64-bit) Professional (N, K, KN, Blade) x x x x Tablet Edition (N, K, KN, Blade) x x x x XP Pro N x x x x XP Pro Blade PC x x x x Home & Starter Edition x Windows 2000 Professional x x x x Windows NT Workstation 4.0 x x x x Windows 98 (including 2nd Edition) x x x x * AppleNote: Macintosh ‘N’, ‘K’, and ‘KN’ are specialized editions availablex to certain markets. x x x For the most current view of the Microsoft product list, visit www.microsoftvolumelicensing.com/userights/PL.aspx 13 Frequently Asked Questions

Q. What should I tell my customers when they ask for a “naked PC”? Q. What are the customer benefits to getting Windows A. You should let them know that if they are planning to run Windows software operating systems preinstalled? on the PC, the most cost-effective way to get the Windows license is preinstalled A. Getting Windows preinstalled on a new PC is the most cost-effective licensing with the purchase of the PC. Getting a Windows license after the PC sale will limit option, it is convenient for customers, and it will lead to customer satisfaction. their options and will put them at greater risk for a counterfeit or Without a preinstalled version, customers will need to acquire the license “after pirated version. While it may seem like a way to save money, it will likely cost the fact” which can cost them more, will be much less convenient, and can put them more in the long run. them at risk for pirated or counterfeit versions. Counterfeit software can expose your customer’s computers to malicious code or other dangerous malware. This Q. In order to save costs, my business customers often ask for Windows Vista kind of unwanted software can lead to costly system failures, data loss, and Home versions to be preinstalled on their new PCs. What should I tell them? employee downtime which ultimately result in business loss. A. You should let them know that “Home” versions may not be the best option for business use. Also, if they are planning to upgrade to a Business version via Q. What are the advantages of Volume Licensing? their Volume Licensing Agreement, this is not allowed under Volume Licensing A. A Microsoft Volume Licensing Agreement is a great option for customers in Agreements. Windows XP Home or Windows Vista Home versions do not qualify need of 5 or more licenses. However, it’s important to note that the full underlying for upgrades to Windows XP Professional or Windows Vista Business versions Windows desktop license is not available under Volume Licensing–only Windows under Microsoft Volume Licensing Agreements, with the exception of Academic desktop upgrades. If your customer has a Volume Licensing Agreement for Volume Licensing Agreements. Windows, they will still need to acquire the underlying Windows license via the OEM or Retail channels, and can then use their Agreement to upgrade that Q. My customer has an Academic Volume Licensing underlying license to a more recent version (for example Windows Vista Business Agreement and believes that it will cover the full underlying Windows desktop to Windows 7 Professional) license. What should I tell them? A. You should let your customer know that Microsoft Volume Licensing Agreements, including Academic Agreements, do not cover the full, underlying Windows desktop license. They cover Windows desktop upgrades only.

17 Resources

Partner external sites: Customer-facing sites: Get Genuine Windows Agreement Legalization https://partner.microsoft.com/ggwa www.microsoft.com/piracy/knowthefacts/Legalization.aspx Partner Activation Microsoft Genuine Software https://partner.microsoft.com/global/40049176?PS=95000124 www.microsoft.com/genuine/ Gear Up | Sales Toolkit Microsoft Volume Licensing www.ms-gearup.com/etoolkit www.microsoft.com/licensing Note: Microsoft Licensing is located in the last section of the Toolkit. Piracy Microsoft Financing www.microsoft.com/piracy/default.aspx www.microsoftfinancing.com Volume Activation www.technet.com/volumeactivation Microsoft Financing www.microsoft.com/licensing/financing/default.mspx

19