CTUR Lead Partner CTUR Partner

N.9/2011 CTUR IN CTUR Thematic Network URBACT II Programme

CONTENTS The CTUR Thematic Network tour left the Aegean Coasts to return on the frozen Baltic Sea and make its eight stop there. Foreword by Helsinki, the capital and largest city in Finland, located on the shore of Gaetano Mollura th CTUR LP the Gulf of Finland, an arm of the Baltic Sea, hosted the 8 Seminar of page 2 the CTUR Network, a workshop dedicated to the Managing Authorities and Expertise. CTUR in Helsinki page 3 “Helsinki: A home for all boats” Focus on the CTUR hosting city Helsinki - Finland page 4

The CTUR Interviews: Mr Jussi Pajunen Helsinki Mayor of Helsinki page 7

The point of view of CTUR: Helsinki case studies Vittorio Torbianelli CTUR LE page 8

Who we are: Mrs Marianna Kajantie Mrs Tuija Aavikko Mr Jari Huhtaniemi page 15 CTUR introduction

INTRODUCTION TO THE 8th SEMINAR IN HELSINKI (FINLAND)

CTUR Lead Partner, Gaetano Mollura

The 9th issue of CTUR Citynews is focused on Helsinki (Finland), that hosted the CTUR “Steering Committee, Expert and Managing Authorities workshop” on 9th - 11th March 2011. This workshop was an opportunity to analyse the re- development activities aimed at promoting cruise traffic at and Jätkäsaari. This major project will turn the area of Hernesaari into a new seaside residential, business and leisure district; it is due by 2030 but even before the overall project comes to an end the city of Helsinki is working to obtain also short and medium term results by partic- ipating in a few European projects such as CTUR, Creative Metropoles and CLUSNET.

In fact in the area of Hanesaari, with its 300,000 cruise ship passengers each summer, new services and new provi- sional architectures and fittings will be implemented by the end of 2011 in order to guarantee passengers’ comfort de- spite the major construction works. Several diverse initiatives will be taken for the “temporary use of Hernesaari and the cruise ship harbour”: a new water bus quay offering cruise passengers a new way to get to the Market Square and , a sign-posting system and walking paths (cruise passengers who walk from the port to the city centre will be able to monitor the time neces- sary for the various itineraries). Furthermore the marketplace will also serve as a venue for events in the area: the Open Europeans 2011 - European sailing Championships will be held in Hernesaari. The industrial building next to the market will be converted into a “workshop village” where businesses could also rent small work facilities.

The choice of Helsinki as World Design Capital 2012 has strengthened the idea of Marianna Kajantie, head of the De- partment for Cultural policies, Heksinki City, to the rebuilding of Hernesaari, the area of the cruise terminal, to make it a display, a sort of “exhibit” of the elements making up city cultural identity. Avanto Arkkitehdit Architects has drawn up a plan for the shoreline around Hernesaari based on modern wood; there will be saunas that could be used year round by residents, cruise ship passengers and other groups; “the art wall “, a 170 mt long and 35 mt high wall along the side of the industrial building, will welcome over four million ferry and cruise ship passengers to Helsinki each year “...a good vehicle for the Finland or Helsinki brand in the spirit of World Design Capital 2012” as Jari Huhtaniemi, ar- chitect of the municipality, said.

It is very contagious the enthusiasm of the actors involved, who also took part to the redaction of the local action plan, elaborated within CTUR/URBACT. This positive thinking will by all means translated in very successful initiatives.

For who is interested in here follows all Ctur citynews just published and to be published: N.1/2010 Varna CTUR citynews available online on URBACT CTUR minisite N.2/2010 Matosinhos CTUR citynews available online on URBACT CTUR minisite N.3/2010 Trieste CTUR citynews available online on URBACT CTUR minisite N.4/2010 Dublin CTUR citynews available online on URBACT CTUR minisite N.5/2011 Alicante CTUR citynews available online on URBACT CTUR minisite N.6/2011 Valencia CTUR citynews available online on URBACT CTUR minisite N.7/2011 Rostock CTUR citynews available online on URBACT CTUR minisite N.8/2011 Rhodes CTUR citynews available online on URBACT CTUR minisite

N.10/2011 Naples CTUR citynews next issue

CTUR Citynews are available at: http://urbact.eu/en/projects/port-cities/ctur/our-outputs/

All CTUR focus, news, events and outputs on www.urbact.eu/ctur CTUR in Helsinki

CTUR CTUR 8th seminar: Helsinki 9th 11th PARTNERS March 2011 The Helsinki event was a differ- which met in Helsinki on the IN HELSINKI ent seminar from the previous same dates as CTUR CTUR thematic seminars; it in- • Hernesaari and Jätkäsaari: cluded an exchange of experi- these harbour areas located in ence with Creative Metropoles the Western part of the city are network, another EU funded net- at the moment under redevel- work of cities, a focus on opment. Jätkäsaari was the lo- Helsinki, the host city, with a cation of the main container presentation of the city and top- harbour in Helsinki until late ics in the framework of CTUR 2008, when the harbour All CTUR Network participants theme, case studies and visit on moved to the new facilities in Gaetano Mollura, Lead Partner City of site, as well as discussion on the . Hernesaari is a for- Naples (Italy); Vittorio Torbianelli, CTUR Local Action Plans with host city mer dock area where the city Lead expert; Pauline Geoghegan, ULSG members, partners’ case is working with an important CTUR Thematic expert; Luis De studies, an encounter with the city development plan, and is Carvalho, CEO of Consult DC guest Managing Authorities from the focus of the Helsinki expert; Greta Marini, AIVP; Gema CTUR partner cities, presenta- CTUR Local Action Plan. Muňoz Alcaraz, City of Alicante (Spain); tion of the definitive Local Action • Arabianranta area and Aalto Jim Keogan and Eileen Quinlivan, Plans and the travelling exhibi- University: meeting with Dublin City Council (Ireland); Derville tion panels, discussion with Philip Dean, the director of Brennan, Dublin Managing Authority Steering Committee partners, Media Factory (Aalto Univer- (Ireland); Amelia Castro, Port Authority experts, AIVP and Managing Au- sity), Arabianranta art tour and of Leixoes (Portugal); Fernando thorities, and a discussion on visit to the Fiskars showroom. Gomes, CCDRN Matosinhos Managing final conclusions/recommenda- http://www.arabianranta.fi/en/info/ Authority (Portugal); Sebastiano Zilli, tions from the network, final and http://www.aalto.fi/en/ Regione Campania, Naples Managing products and the final event with Authority (Italy); Cristina Fato and Maria AIVP. Luna Nobile, City of Naples (Italy); Participants of the hosting Marta Galbis Rocher and Cesar Joint event with two other Eu- city Jimenez, Valencia Region (Spain); ropean networks Municipality of Helsinki: Andreas Schubert and Dieter Hans On the eve of the opening of the Marianna Kajantie, City of Kluge, City of Rostock (Germany); CTUR meeting partners took Helsinki Paraskevi Moraitou, City of Rhodes part in an evening event and buf- Tuija Aavikko, City of Helsinki (Greece); Georgi Gilev, City of Varna. fet dinner in Hernesaari, for an Jari Huhtaniemi, architect of exchange of experiences be- the Hernesaari area City tween three EU funded Pro- Planning Department grammes: CTUR Network, the Sara Kuusi, City of Helsinki Creative Metropoles Network and Clusnet. Local Support Group On the first morning of the meet- members ing, three different study visits Pekka Timonen, director of the were organised and participants Helsinki World Design Capital were invited to choose one op- 2012 foundation tion beforehand. Ville Hara and Anu Puustinen, The first visit was organised by Avanto architect the CTUR project and the two Olli Voutilainen and Harri other in collaboration with the Ahlgren, Helsinki Managing Creative Metropoles network Authority Source: CTUR 8th report written by Pauline Geoghegan 3

All CTUR focus, news, events and outputs on www.urbact.eu/ctur Focus on the CTUR hosting city CITY OF HELSINKI (FINLAND): FROM WORLD DESIGN CAPITAL 2012 TO WEST HARBOUR TRANSFORMATION ON 2030

The city The port Location: Finland Ranking: international - first port in Finland Population (2007): 568 531 (city) 1.3 m. (metropolis) Administrative statutes: Municipal port managed by an Number of people in employment: 75,3% (metropolitan Harbour Committee area) Total traffic: 13.4 m G.T. (2007) Unemployment rate: 5.2% (2008) Container traffic (EVP): 431 000 TEU (2007) Income per capital: 22 621 Total passengers: 8.5 m pax (2006) Cruise passengers: 330 000 pax - 270 calls (2008) Direct employment: 276 Indirect and induced employment: 470 (direct - 2007); 700 (indirect and induced - 2007)

Source: CTUR Baseline Study R.M. Source: CTUR Baseline Study R.M.

The presentation of the In the 90s a new port was built to to the city centre, waterbuses to the east. The plan is now to build the city centre, a market place city and port by the up the area over 20 years, with for passengers and local citi- local authorities and 20 000 inhabitants, 8 000 work- zens, European sailing champi- the people involved in spaces, a ferry and cruise har- onships, a historical survey in bour, marinas and parks. The view of creating a House of the project during the area is linked to the city centre Dance in the former Ford head- opening meeting among the coastline with attrac- quarters, ‘Design saunas’ on the tive parks. quayside, an ‘art wall’ facing the Jari Huhtaniemi, Architect, Specific plans include signpost- sea, and cooperation with the Helsinki City Planning Depart- ing for the cruise tourists to walk private sector to divide large ment, The Hernesaari project.

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All CTUR focus, news, events and outputs on www.urbact.eu/ctur Focus on the CTUR hosting city shipping halls into small busi- ness locations.

Ville Hara and Anu Puustinen, Avanto Architects, the designers of the Design Sauna project presented the ‘sauna village and restaurant’; there are 4 saunas, which are public saunas open to everyone: one underground and three floating on the water, and even a hole in the ice for winter use. A restaurant will cater for 100 people, with sun on the ter- race all day long, and a view to the city as well as to the open sea.

Marianna Kajantie, from the City of Helsinki Cultural Office, re- called that Helsinki took part in all the URBAN projects, and that CTUR aimed at finding out how to handle cruise traffic and make it important enough for prople to get off the cruise ships to visit, and that they will then want to come back.

Design is also a key element of major companies, e.g. shipping companies; in addition industrial Helsinki: World Design Capital 2012 design started in ship building. Luis Carvalho, CEO of Consult Helsinki has been designated “World Design Capital” in 2012: as DC, briefly recalled that the Pekka Timonen, Director of the Helsinki World Design Capital 2012 cruise industry needs destina- foundation, said, it is a ‘dynamic’ designation and not a ‘prize’. tions, so all must work together, Helsinki has been selected by the world design community. Focus is and communicate. on the use of design for cultural, social and economic development, thus creating an additional visitor interest for Helsinki as a cruise des- tination. Helsinki was chosen because it is credible, it has a substan- Link with other EU Network: tial design history, and that design is part of the national identity, providing intelligent solutions for everyday life, and a boost for inno- Creative Metropoles1, pre- vation. The political commitment and understanding of design is a sented by Anu Mänttäri, Busi- competitive factor for well being too. Helsinki has over 10 000 design ness development Manager, City professionals, and design is seen as essential for business, the city of Helsinki Business Develop- has a strategy, and the EU is now taking design onto its agenda, con- ment Unit, is aimed at helping sidering design as a competitiveness factor: the new EU design cites to support creative indus- agency is going to be based in Aalto University. The city believes that tries, through exchange of expe- design should be ‘embedded in life’, playing a key role. Design is a rience events. Examples cited ‘creative human-centred’ way of approaching things: objects, meth- included the Amsterdam Art fac- ods, decision-making, services/public services, in a holistic view. De- tory, which makes use of tempo- sign is always about people, and about creating a good experience, rary spaces, Berlin Design often solving people’s problems, and concerns all of society: metro- Reaktion, a multi disciplinary politan areas, governments and NGOs 5

All CTUR focus, news, events and outputs on www.urbact.eu/ctur Focus on the CTUR hosting city

project aiming at the creation of small companies linked with uni- People flows in Helsinki versities, Brilliantly Birmingham, HELSINKI AIRPORT 2010 a festival in the Jewellery Quar- PETERSBURG, ROSTOCK) ter; ‘Barcelona Creamedia’, Oslo 13 000 000 PASSENGERS 9, 500, 000 PASSENGERS 1 500 000 PASSENGERS TO support for start up companies, CRUISE BALTIC TOURISM ASIA a film pool in Stockholm, the free 2011 wifi areas in Tallinn, or an art TRAFFIC ON FERRY BOATS 260 CALLS printing house in Vilnius. 2010 360 000 PASSENGERS (www.creativemetropoles.eu/) (STOCKHOLM, TALLINN, ST

Per Justesen , Project Manager, presented Clusnet2, the third network present at the joint event, a platform for cluster pol- icy exchange. Cooperation stim- ulates innovation and preformance; it includes indus- try, universities, public authori- ties, with the aim of improving performance though exchange, and includes such cities as Lyon and Barcelona, Stockholm, as well as Eurocities. Case studies are prepared on different issues, for example in Helsinki, about a cluster of digi- tal services. (www.clusnet.eu/)

Why Helsinki?

Credibility Substantial, wide and multifaceted design his- tory and design culture. Part of the national identity. Well-known innovation cen- tre.

Great transformation Transformation in the city structures, population and economic structures.

Vision for the future Design has a key role in the whole society - source of well- being and competitive advantage. 6

All CTUR focus, news, events and outputs on www.urbact.eu/ctur CTUR interviews THE POINT OF VIEW OF THE CITY BY THE ELECTED MEMBER

CTUR Interview collected by Mrs Marianna Kajantie to the Helsinki Mayor, Jussi Pajunen

What is The economic impact of cruise pas- process of collaboration and a jour- the im- sengers is significant. Our aim is to ney of visions and interesting new portance offer cruise ship passen-gers an en- openings. and the joyable and welcoming arrival in our In the case of Hernesaari, we are p r i o r i t y city with a smooth transfer from the facing a remarkable opportunity to level your port to the city. reinvent Helsinki as a cruise desti- city gives The and Helsinki nation. The whole district is in the to the de- Airport can provide together epicentre of the historical regenera- v e l o p - smooth-running service and have tion of the ur-ban texture of Helsinki. ment of extensive experience of turn- New residential and commercial cruise tourism? What are the expec- arounds. Hence, Helsinki wants to areas are currently being con- tations and the expected benefits? build an image as an appealing city structed on former cargo harbour The Baltic Sea region is one of the worthwhile to visit during a stopover sites for tens of thousands of new fastest-growing cruise areas offer- and even to return later to discover inhabitants. The cruise ship terminal ing fascinating destinations to its in greater depth what the city has to along with all its services will make visitors. offer. an important contribution to the mar- Cruise tourism is very highly priori- itime profile of Herne-saari. tized in Helsinki. About 270 cruise What are your opinions and sugges- All in all, CTUR has proved to be a ships and 370 000 cruise passen- tions about the local project (Herne- very valuable kick off for the future gers have visited Helsinki this year, saari develop-ment) carried out on many levels. It has been a very adding life and colour to the city life. within the CTUR project framework? positive experience and a useful There was an eight percent in- The Cruise Traffic and Urban Re- pilot for new service concepts and crease compared to the number of generation of City Port Heritage future activities. I am convinced that passengers in 2010. Our strength is project has proven to be a success- that we can build on the results and the loca-tion of the passenger har- ful way to bring different organiza- the achievements of CTUR during bours in the very heart of the city, for tions and their expertise together. It our year as World Design Capital in instance in Hernesaari. has been a valu-able learning 2012.

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All CTUR focus, news, events and outputs on www.urbact.eu/ctur The point of view of CTUR THE HELSINKI GOOD PRACTICE: WORKING TOGETHER BOTH FOR SHORT AND LONG TERM CTUR Lead Expert Vittorio Torbianelli

Helsinki, from the same philosophy of the in March greatest use of regional re- 2 0 1 1 , sources and tourist (cruise) po- h o s t e d tential to the advantage of the t h e city, its citizens and its compa- p e n u l t i - nies. The trigger for the short mate CTUR project where it was term project – as the Helsinki able to share, among other Council managers admit – was things, the result which in 2012 made possible due to the CTUR will host the events linked to its project, which, with the LSG and positions as “design capital of the LAP tools, made the ‘coalition’ of world”. The Helsinki meeting, and a very wide group of subjects the illustration of the Finnish cap- around a well defined goal which ital projects, was also an occa- was formally placed in a Euro- sion to verify how the CTUR pean perspective. project has started to bring con- crete results. The city of Helsinki The Hemesaari project shows - used CTUR in an exemplary way. among other things- how the It used CTUR to initiate a “rapid group involved in this kind of proj- and light” project process - sort ect can be large, widespread and term oriented - but very real, on varied; and how the European the Hemeessari area (see the rel- operational programmes can be evant article); but at the same stimulating (in this project refer- time using this short term period ence was made to CTUR and plan as an opportunity to further Creative Metropoles projects). and “strengthen” (technically and The short term philosophy - and politically) a long term urban and thus also the temporary one - building transformation plan, must not be considered nega- more demanding but oriented tively, rather, in a period of both

financial shortage and rapid trend evolution, it allows the focus on the useful result (software part) instead of on the infrastructure (hardware part) and puts at the centre of the process the dy- namic event, the people and the know-how instead of the adminis- tration and the spaces them- selves. Projects, then, which are: mainly creative projects of events and of experience; ready to meet the expectations of the people who are at the heart of a satisfy- 8

All CTUR focus, news, events and outputs on www.urbact.eu/ctur The point of view of CTUR

The partners of the Hernesaari project

EUROPEAN UNION PUBLIC WORKS DEPARTMENT MOVENSE URABACTII/ CTUR HELSINKI CITY TOURIST & DOTANK INTERREGIV/ CREATIVE CONVENTION BUREAU ELÄMÄNTILA METROPOLES PORT OF HELSINKI TALLI ARCHITECTS REAL ESTATE DEPARTMENT LOCI ARCHITECTS STATE OF FINLAND BUILDING CONTROL MINISTRY OF EMPLOYMENT AND DEPARTMENT PRIVATE SECTOR THE ECONOMY URBAN FACTS DEPARTMENT VUOTEKNO CENTRE FOR ECONOMIC CITY MUSEUM ARCTECH SHIPYARD HELSINKI DEVELOPMENT, TRANSPORT + ~70 PRIVATE COMPANIES AND THE ENVIRONMENT UNIVERSITIES FINNISH TOURIST BOARD HELSINKI SCHOOL OF THIRD SECTOR ECONOMICS CITY OF HELSINKI HELSINKI SAIL RACE HELSINKI UNIVERSITY OF MANAGEMENT CULTURAL OFFICE TECHNOLOGY ECONOMIC AND PLANNING UNIVERSITY OF ART&DESIGN LOCALS CENTRE ETELÄISET KAUPUNGINOSAT CITY PLANNING DEPARTMENT CONSULTS PRO SPORTS DEPARTMENT AVANTO ARCHITECTS WSP DESIGN STUDIO ing city visit, or more generally design capital of the world 2012). crete approach, administratively the quality of living of a city. Also Scandinavian Europe does not quick and effective, anti-com- the cruises, naturally, can be enjoy all the gifts of climate, nat- memorative, elegant, often mini- made part of this events-experi- ural prosperousness, nature and malist and maybe a bit introvert ence “game”, as the Helsinki being a city of art which the but sensitive and orientated to project well demonstrates, and Mediterranean city enjoys, but it supplying a service to the people more generally its strength is does know how to best to get “the and thus in time with our world. being an “event city” (designated most from the least”, with a con-

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All CTUR focus, news, events and outputs on www.urbact.eu/ctur The point of view of CTUR

Cruise passengers, The long term development plan in businesses, market- Hernesaari places, saunas, events and dance: a new life • 140 HECTARS OF LAND • FERRY TERMINAL for the Hernesaari • FOR 6, 000,000 PASSENGERS ANNUALLY area • CRUISE TERMINAL FOR THREE CRUISERS • WATERSPORTS CENTRE Hernesaari and Jätkäsaari are • SPORTS CENTRE (40 000 k-m2) two areas at the centre of the re- • HELIPORT development activities linked to • MARINAS, PARKS WITH VIEWS TO SEA HORIZON the cruise traffic development. These waterfront areas are lo- cated in the Western part of the where businesses could also rent over four million ferry and cruise city and are under redevelopment work facilities. The sales points in ship passengers to Helsinki each at the moment. Jätkäsaari was the market at Hernesaari will offer year. It would be a good vehicle the location of the main container products and services to cruise for the Finland or Helsinki brand harbor in Helsinki until late 2008, ship passengers and residents. A in the spirit of World Design Cap- when the port moved to the new company is responsible for all ital 2012. facilities in Vuosaari. rental activities. Hernesaari was formerly an is- The marketplace will also serve Moreover, the “House of Dance land, and in 1946 a Ford factory as a venue for events in the area. Committee” is looking into the had been built on the site. Munic- The” Open Europeans 2011” - possibility of converting the Ford ipality is working in Hernesaari European Sailing Championships House in Hernesaari into a centre with an important city develop- will be held at Hernesaari. This for dance. The City Planning De- ment plan, focused by the major event is expected to attract partment is carrying out studies Helsinki CTUR Local Action Plan. up to a thousand competitors and of the building’s history and its tens of thousands of spectators. suitability as a cultural venue. Hernesaari is now ready to ac- The long-term plan is to trans- cept new cruise services. The Architectural firm Avanto Arkkite- form Hernesaari into a new sea- City of Helsinki is constructing a hdit has drawn up a plan for the side residential and business new waterbus quay, marketplace, shoreline around Hernesaari district. The plan is now to build sign posting and walking paths in based on modern wood-heated up the area over 20 years, with the area. Partners are currently saunas that could be used year 20 000 inhabitants, 8 000 work- being sought to offer design round by residents, cruise ship spaces, a ferry and cruise har- saunas and an art wall. Each passengers and other groups. bour, marinas and parks. In the summer around 300,000 cruise Partners are currently being meantime the area can be used ship passengers arrive at Herne- sought to implement the plan. creatively for the next ten years saari. Hernesaari’s new waterbus The saunas would serve as a dis- or so. quay will offer cruise ship pas- play case for Finnish design and The aim is to ensure that tourist sengers a new way of getting to wooden construction products. and recreational activities will the Market Square and Suomen- “There will be four saunas, which then continue after residents linna. In addition, a sign system are public saunas open to every- have moved into the neighbour- offering a mobile service will be one: one underground and three hood. built for tourists to guide them floating on the water, and even a from the harbour to the city cen- hole in the ice for winter use. A tre via Telakkakatu and Bulevardi restaurant will cater for 100 peo- streets. ple, with sun on the terrace all In the market at Hernesaari, day long, and a view to the city as stalls and containers will be well as to the open sea.” rented to businesses as sales Partners are also being sought to points. The plan is convert the in- create a 170-metre-long art wall dustrial building next to the mar- along the side of the industrial 10 ket into a “workshop village” building. The wall would welcome

All CTUR focus, news, events and outputs on www.urbact.eu/ctur The point of view of CTUR

Hernessari: an old dock area for new activities

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All CTUR focus, news, events and outputs on www.urbact.eu/ctur The point of view of CTUR

Touristic information their visit, with reference to history, language, and a hotline to the tourist culture, architecture, design and information office are provided on to “independent cruise shopping and eating opportunities. the screen. Devices come with soft- visitors”: how new In Helsinki, a “context orientated ware and the same content as a technologies could service” to provide tourism informa- panoramic walk, and work as a city tion for cruise tourists is being de- guide, and automatically save the support cruise tourism veloped by a local “media vistor’s route. At the end of the route The share of cruise passengers that company”. it is not properly a tech- the visitor is directed back to the want to visit the destination inde- nological innovation, but rather a website. Though it is not possible to pendently, without buying excursion new use for already existing serv- add one’s own information onto that sold by cruiselines, is growth during ices. The project uses the Google provided by Google, if a copy is last years. Therefore, the impor- interface as well as information from made then it is possible to plan tance of providing these visitors with the “Visit Helsinki” website. Devices routes for tourists, and add historical an adequate touristic information is can be tablets, mobile phones, and photos to describe specific points. growing too, also from the city mar- mobile internet. In that way, the maps get a form of keting point of view. The challenges The system also provides the tourist diary, showing the route covered for independent visitors are seen as with information on languages, and and comment at each actual loca- a lack of expectations, a short visit email contacts, and for example tion, as well as points of interest in so lack of confidence, and the dan- uses panoramic views of the city. the city. Using one’s own device ger of it becoming ‘just one more’ The user picks up the device at the would be an expensive use of one’s immemorable visit. harbour: ease of use and novelty own phone, especially for visitors The starting point is the question are important factors. A direct view from another country who are sub- about what the visitor which is dis- of the reality augmented by sound ject to roaming charges. or graphics, plus additional informa- embarked would like to experience, (V.T. - Source. Helsinki Meeting Report) before arriving in the city, during tion if required, a small dictionary on

Hernessari from Jätkäsaari Tourism information for cruise tourists on mobile phones

12 Site for future Jätkäsaari development The “Visit Helsinki” website

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10 countries on a press releases, press trips, ‘Fam’ (fa- Media and Consumers. Cruise Baltic miliarisation) Trips and events. is becoming an international associ- string: Helsinki and All destinations have their own activ- ation, with knowledge sharing from the “Cruise Baltic” ity, for example Helsinki has about 50 large to small ports, benchmarking experience members in its Cruise Network, rep- and return on investment for part- resenting all branches involved in the ners. The number of cruise tourists Helsinki is a mem- cruise business. The mission is that visiting Cruise Baltic destinations ber of the “Cruise together they create easy access to has risen from 1.7 million passen- Baltic” Association, more opportunities for agents, with gers in 2004 to around 3.5 million a group of Baltic one point of contact for Cruise Lines, passengers in 2010. cities joined together by ensuring excellent service stan- (Source: “Cruise Baltic experience: a with the aim to develop the potential dards and port facilities for passen- marketing plan for tourism supply and of the Baltic Cruise destinations. gers, with many destinations and the cruise companies”, Thematic Expert, The Cruise Baltic Experience started diversity of the region, and for part- Alicante meeting Report) in 2004 with the intention of increas- ners through close co-operation and ing the number of cruise ship passen- networking. Promoting Cruise Baltic gers to the Baltic Sea Region. The is through Cruise fairs, Seatreade The framework of the main aim is for all destinations to work Europe, the UK Cruise Convention, operational programs together and promote the Baltic Sea Sales calls, sales campaigns, semi- Region as one cruise destination. nars, press trips, Fam trips, online on urban areas in The total Baltic cruise experience in- agent training, marketing Finland cludes 27 destinations, 47 partners material/branding, Steering group Helsinki is deeply involved in op- and 2 Business Partners: SAS and meetings and events. The Sales erational programs on urban de- Scandic. In the member cities the Force is for the whole area, not only velopment trough creativity city, tourism organisations and the the destination port. During the Helsinki CTUR meeting, port are members. In promoting the area external tar- Mr Harri Ahlgren, Senior Office of the In 2008 Cruise Baltic also became an gets are Cruise lines, Travel agents, Finnish Ministry of Employment and associate member of the ECC (Euro- pean Cruise Council), which pro- motes the interests of cruise operators with the EU Institutions in all matters of shipping policy and ship operations and encourages expan- sion of the European cruise market. Cruise Baltic is an overall brand, with other specific brands “One sea – Ocean of adventures, 10 countries on a string, 10 pearls on a string.” Shared themes are: - ‘Nordic lights’, ‘Kings and Tzars’, ‘Modern architecture and design’ ‘City life and outdoor events’, ‘Great shopping and fine foods’: ‘An- cient and modern meet’. Shared sales and marketing tools include, product guides, destination guides, give al- ways, table displays, business cards, stationary, roll ups, virtual presenta- tions, a presentation film and a web- site. Tourism organisations have to comply with strict criteria before being accredited as Cruise Baltic guides. Destinations do their own activities, often within local cruise networks, and Cruise Baltic is added on top of that. This is done through newsletters, 13

All CTUR focus, news, events and outputs on www.urbact.eu/ctur The point of view of CTUR

the Economy and Regional Develop- ery will affect the public finances, es- Helsinki is a member of the “Creative ment, presented the situation of the pecially in municipalities and how it Metropoles” network, aimed at help- European Operational Programs in will impact on the implementation ing cites to support creative indus- Finland. NUTS II Level Programme rate. There are 6.000 projects, most tries, through exchange of experience Areas in Finland are four, referred to of them small: introducing a ‘flat rate’ events. Examples cited included the different regions. The Managing Au- is being discussed. In particular there Amsterdam Art factory, which makes thority manages the 4 ERDF pro- is a challenge to find projects under use of temporary spaces, Berlin De- grammes and one country wide ESF the measures to support ‘attractive- sign Reaktion, a multi disciplinary programme. Speaking about the ness’ of cities. The main priorities in project aiming at the creation of small characters affecting the implementa- the program are the following. Priority companies linked with universities, tion of Operational Programmes, the 1: Business promotion (1/3 of the pro- Brilliantly Birmingham, a festival in the governmental official said that ap- gram); priority 2: Improving knowl- Jewellery Quarter; ‘Barcelona Crea- proval of the Operational Programs edge and innovation; Priority 3: media’, Oslo support for start up com- was received from the Commission in Accessibility of areas (20%), Priority panies, a film pool in Stockholm, the autumn 2007; the launch of business 4: The development of urban areas. free wi-fi areas in Tallinn, or an art promotion measures was in spring This priority includes elements of the printing house in Vilnius. 2007, and large scale implementation other priorities. “Clusnet” is an another project which started in 2008, a normal implemen- With reference to the “Development Helsinki is involved in. Clusnet is a tation rate was reached in 2009. of urban areas” priority axe (5% of platform for cluster policy exchange. The global economic and financial total funding in both Operational Pro- Cooperation stimulates innovation crisis made slight impacts at project grammes), South Finland received and performance; it includes industry, level, projects were somewhat 16.7 million Euros (total public fund- universities, public authorities, with smaller sized and changed focus ing, ERDF 40%), with Helsinki Metro- the aim of improving performance from investments to development ac- politan area reaching 60 %. Helsinki though exchange, and includes such tivities. Some had problems finding is involved in 12 projects, with 6,3 M€ cities as Lyon and Barcelona, Stock- the necessary co-financing, through committed and 1,9 M€ paid. holm, as well as Eurocities. Case either private or municipal funding. Operational programs about the re- studies are prepared on different is- However: impacts are still limited and lationship between “creativity” and sues, for example in Helsinki, about implementation rate is satisfactory. urban development are particularly a cluster of digital services. Still to be seen is how the slow recov- important in Helsinki. For example,

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All CTUR focus, news, events and outputs on www.urbact.eu/ctur CTUR who we are

WHO WE ARE: MRS MARIANNA KAJANTIE - HELSINKI CTUR PARTNER Head of Culture Politics Section of Helsinki Culture Bureau Master’s degree in Education at the University of Helsinki: art education at our schools. Annantalo Arts Centre and Alexander Theatre. Now involved in cultural politics and European projects in the Cultural Centre of the City of Helsinki. Helsinki has been a partner in all Urban projects from Pilot 2 to URBACT II and Cultural office has managed to have the Arts as a part of each one, I hope this chain will continue...

WHO WE ARE: MRS TUIJA AAVIKKO - HELSINKI CTUR PARTNER Helsinki Cruise Network Manager Representative of Helsinki in Cruise Baltic, since 2006 City of Helsinki’s cruise coor- dinator, earlier sales & marketing experience both from industry and travel.

WHO WE ARE: MR JARI HUHTANIEMI - HELSINKI CTUR PARTNER Architect at the City Planning Department of the City of Helsinki Harbour is the traditional gate to the city. This link is now to be emphasized in Helsinki by increasing cruise and ferry traffic. In Hernesaari temporary solutions to enhance city to port connection enable experiments prior to final building phase in the years to come.

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All CTUR focus, news, events and outputs on www.urbact.eu/ctur URBACT is a European exchange and learning programme promoting sustainable urban development. It enables cities to work together to develop solutions to major urban challenges, reaffirming the key role they play in facing increasingly complex societal challenges. It helps them to develop pragmatic solutions that are new and sustainable, and that integrate economic, social and environmental dimensions. It enables cities to share good practices and lessons learned with all professionals involved in urban policy throughout Europe. URBACT is 300 cities, 29 countries, and 5000 active participants. CTUR is a thematic network of the URBACT II Programme that focuses on the theme of Cruise Traffic and Urban Regeneration of city port heritage; it enquires into how port-cities can be productive and no longer simple transit areas through cruise tourism activity. Its partnership is composed of different realities which allows a fruitful cooperation: Naples (as lead partner and theme promoter), Alicante, APDL (Port Authority of Douro and Leixões), Dublin, Helsinki, Istanbul, Matosinhos, Naples Port Authority, Generalitat Valenciana, Rhodes, Rostock, Trieste and Varna. The activities are supported by the International Association of Cities and Ports (AIVP). The themes underlying the connection between cruises and cities and on which the CTUR project is based are multifaceted: governance, image of port cities, infrastructural systems, urban tourism, creation of cultural attrac- tions through new types of architecture, re- launching urban/port historical heritage, commercial and general eco- nomic development with positive effects on employment and social welfare.

CONTACTS

CTUR - Cruise Traffic and City Council of Helsinki (Finland) Urban Regeneration www.helsinki.fi URBACT II Programme www.urbact.eu/ctur Marianna KAJANTIE Michaela STENBÄCK Cultural Office Cultural Office City Council of Naples (Italy) [email protected] [email protected] CTUR Lead Partner Tuija AAVIKKO Sara KUUSI www.comune.napoli.it Tourist & Convention Office Cultural Office [email protected] [email protected] CTUR Project Coordinator City Council of Naples Jari HUHTANIEMI Gaetano Mollura City Planning Department tel. +39 081 7958932 [email protected] mobile +39 339 5677396 email [email protected]

CTUR Staff Cristina Fato URBACT National Dissemination Points Giovanni Hoffmann ITALY : http://www.unich.it/dart/urbact/urbactII.html Anna Arena GERMANY : http://www.oerok.gv.at/contact-point/urbact.html Maria Luna Nobile SPAIN : http://www.ecosistemaurbano.com/urbact tel. +081 7958934-17 BULGARIA : http://www.namcb.org email [email protected] PORTUGAL : http://www.dgotdu.pt/urbact/ GREECE : http://www.espa.gr/el/pages/staticURBACT.aspx CTUR Lead Expert Vittorio Alberto Torbianelli tel. +39 040 5582749 mobile +39 347 1407944 email [email protected] Additional information CTUR Thematic Expert Graphic Editing CUEN srl Pauline Geoghegan via Coroglio, 104 - Napoli 80124 Italy tel. +32 478224733 tel. +39 081 2301118/19 - fax +39 081 2302850 email [email protected] [email protected] - www.cuen.it 16

All CTUR focus, news, events and outputs on www.urbact.eu/ctur