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“GEORGIA ON MY MIND” Assessing the potential for music heritage tourism in Georgia. by EMILY ANNE LABORDE (Under the Direction of Professor James Reap) ABSTRACT Music is an integral part of human life and unique form of creative expression. Music is also considered a form of intangible culture by the United Nations Educational, Scientific, and Cultural Organization (UNESCO), and identified as in need of protection. To protect the intangible is a difficult task, one of the solutions being promotion and celebration of cultural practices, like music and other performing arts, through tourism. The tourism industry has been steadily growing in the United States since the 1950s and continues to do so. The state of Georgia has produced a unique and lengthy list of nationally important musicians, styles of music, and legendary venues and sites that serve as the physical representations of the developmental history of music in Georgia. Currently there is no unified “brand” for music tourism in Georgia and this thesis will illustrate the potential and need for a cohesive music heritage trail. INDEX WORDS: Heritage Tourism, Georgia, Music History “GEORGIA ON MY MIND” Assessing the potential for music heritage tourism in Georgia. by EMILY ANNE LABORDE BA, Birmingham Southern College, 2006 A Thesis Submitted to the Graduate Faculty of The University of Georgia in Partial Fulfillment of the Requirements for the Degree MASTER OF HISTORIC PRESERVATION ATHENS, GEORGIA 2012 © 2012 Emily Laborde All Rights Reserved “GEORGIA ON MY MIND” Assessing the potential for music heritage tourism in Georgia. by EMILY ANNE LABORDE Major Professor: James Reap Committee: John Waters Umit Yilmaz Evelyn Reece Electronic Version Approved: Maureen Grasso Dean of the Graduate School The University of Georgia August 2012 TABLE OF CONTENTS Page LIST OF FIGURES ...................................................................................................................... vii CHAPTER 1 Introduction ....................................................................................................................1 Background ..............................................................................................................1 State of Current Research ........................................................................................2 Research Questions ..................................................................................................7 Research Limitations and Delimitations ..................................................................8 Research Methods ....................................................................................................8 Thesis Structure .......................................................................................................9 2 Intangible Culture and Cultural Heritage Tourism ......................................................10 Defining Intangible Culture ...................................................................................10 Cultural Heritage Tourism .....................................................................................11 3 Georgia’s Music History ..............................................................................................19 Early Antebellum Music ........................................................................................19 Classical Music in Atlanta .....................................................................................21 Country Music in Atlanta.......................................................................................22 The Blues ...............................................................................................................27 Black Gospel ..........................................................................................................30 Swing and Jazz Music in Savannah .......................................................................31 iv Rock and Roll ........................................................................................................36 Rhythm and Blues ..................................................................................................39 Southern Rock ........................................................................................................44 College Rock ..........................................................................................................47 The New Motown ..................................................................................................53 Recent Years ..........................................................................................................54 Summary ................................................................................................................57 4 Existing Resources in Georgia .....................................................................................58 Music Archives and Repositories ..........................................................................58 Music Venues, Museums, Festivals, and Tours .....................................................64 Gravesites and Memorials .....................................................................................83 Summary ................................................................................................................85 5 Previous Georgia Music Heritage Efforts ....................................................................87 Georgia Music Hall of Fame ..................................................................................87 Music Heritage Trail Efforts ..................................................................................89 Music Heritage Trail Benefits ................................................................................94 Summary ................................................................................................................99 6 Case Studies ...............................................................................................................100 Mississippi Blues Trail ........................................................................................101 The Crooked Road ...............................................................................................126 Conclusions ..........................................................................................................155 7 Conclusions and Recommendations ..........................................................................157 Conclusions ..........................................................................................................157 v Recommendations ................................................................................................158 Future Research ...................................................................................................173 Final Remarks ......................................................................................................174 REFERENCES ............................................................................................................................176 vi LIST OF FIGURES Page Figure 1: Atlanta Municipal Auditorium .......................................................................................24 Figure 2: Dunbar Theatre ...............................................................................................................33 Figure 3: The Tic Toc Room .........................................................................................................37 Figure 4: Little Richard at Anne’s Tic Toc ....................................................................................38 Figure 5: Live at Fillmore East record cover .................................................................................44 Figure 6: The Morton Building ......................................................................................................68 Figure 7: 40 Watt Club ..................................................................................................................69 Figure 8: Georgia Theatre ..............................................................................................................71 Figure 9: The Douglass Theatre .....................................................................................................74 Figure 10: The Liberty Theatre ......................................................................................................78 Figure 11: James Brown Statue .....................................................................................................85 Figure 12: Georgia Music Magazine .............................................................................................92 Figure 13: Mississippi Crossroads ...............................................................................................107 Figure 14: Mississippi Blues Trail Marker Map ..........................................................................116 Figure 15: Mississippi Blues Trail iPhone app ............................................................................122 Figure 16: Crooked Road Trail Map ............................................................................................127 Figure 17: “The Old Plantation” ..................................................................................................130 Figure 18: Floyd Country Store ...................................................................................................135 Figure