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E-COMMERCE in INDIA Professor Dr Anjana Grewal Senior Professor and Senior Director-Centers of Excellence-SDA Bocconi Asia Center Yr 20

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E-COMMERCE in INDIA Professor Dr Anjana Grewal Senior Professor and Senior Director-Centers of Excellence-SDA Bocconi Asia Center Yr 20 E-COMMERCE IN INDIA Professor Dr Anjana Grewal Senior Professor and Senior Director-Centers of Excellence-SDA Bocconi Asia Center Yr 20 SDA Bocconi Asia Center I E-Commerce in India E-Commerce In India SDA Bocconi Asia Center I E-Commerce in India E-Commerce in India - An Introduction ▪ E-commerce has transformed the way business is done in India. ▪ The growth for the industry : has been triggered by an increase in internet and smartphone penetration. ▪ The ongoing digital transformation in the country is expected to increase India’s total internet user base to 829 million by 2021 from 636.73 million in FY19. SDA Bocconi Asia Center I E-Commerce in India E-Commerce in India - An Introduction ▪ India’s internet economy is expected to double from US$ 125 billion as of April 2017 to US$ 250 billion by 2020, backed primarily by E-commerce. ▪ India’s E-commerce revenue is expected to jump from US$ 39 billion in 2017 to US$ 120 billion in 2020, growing at an annual rate of 51 per cent, the highest in the world. ▪ Latest Estimate : USD 200bn in 2028 frm 30 bn in 2018 SDA Bocconi Asia Center I E-Commerce in India Top 10 E-Commerce Sites - India 2020 SDA Bocconi Asia Center I E-Commerce in India Top 10 E-Commerce Platforms in India ▪ Amazon - 200mn monthly visits ▪ Flipkart - 157.5 mn monthly visits( Walmart acquired) ▪ IndiaMart - 52.2 mn monthly visits (B2B market place for Indian companies) ▪ Myntra - 14.2 mn monthly visits (Fashion and Lifestyle related / Acquired by Flipkart in 2014. It further acquired Jabong) ▪ Snapdeal - 12.9 mn monthly visits - diversified online shopping platform - electronics,.. Funded by the Alibaba Group SDA Bocconi Asia Center I E-Commerce in India Top 10 E-Commerce Platforms in India ▪ Firstcry - 12.5 mn visits .A specialized e-commerce platform for baby care products, kids’ clothes, and toys, ▪ 1 mg - 9.05 mn monthly visits. 1mg is an online pharmacy and healthcare information website ▪ Bookmyshow - 7.2 mn monthly visits. BookMyShow is the leading show ticketing portal and retailer in India. Since its launch in 2007, BookMyShow has expanded to sell millions of tickets every month for movies, sports events, plays, and more.. Covid has led to fast-tracking of online special events SDA Bocconi Asia Center I E-Commerce in India Top 10 E-Commerce Platforms in India ▪ Nykaa - 5.35 mn monthly visits. Nykaa is a beauty retailer selling cosmetics, clothes and wellness products to Indian customers.. ▪ 2GUD - 4.65 mn monthly visits The company is originally an e-commerce shop dedicated to refurbished goods, offering a wide range of mobile phones and electronics that have already been used and restored to original condition. SDA Bocconi Asia Center I E-Commerce in India Trends in E-Commerce Grocery- e-retail is growing very fast…especially during the pandemic… doorstep/ Consumer buying behaviour Consumers are preferring building/residence, is undergoing a change- affordable brands to contactless long term in nature expensive brands delivery………Big Basket and Grofers Companies in all types of Technology, Big Data- businesses are examining Logistics E-Commerce Analytics, AI are and implementing the e- companies- experiencing transforming opportunities commerce channel, so very high growth in reshaping customer multiple channel strategy at experiences work. SDA Bocconi Asia Center I E-Commerce in India About Bata India ▪ Bata India is expanding its e-commerce footprint by ramping up its presence in online marketplaces, allowing delivery in over 1,300 cities and ... ▪ Bata will open around 100 stores this year and 80 per cent of these outlets will be opened through a franchise model in tier-II and tier-III cities. ▪ The shoemaker, which currently has around 1,500 stores across India, plans to add 500 outlets by 2023 to strengthen its network in semi-urban and rural markets, he said. ▪ The footwear major has taken a new initiative - Bata Store-on-Wheels - to reach out to its customers in urban areas. SDA Bocconi Asia Center I E-Commerce in India About Bata India ▪ Bata India CEO Sandeep Kataria said this new channel allows customers to shop at their doorsteps. ▪ The share of online sales, through its own portal and third-party e-tailers, is estimated at around five to six per cent, according to Bata officials. ▪ WhatsApp chats with employees in their neighbourhood stores, SDA Bocconi Asia Center I E-Commerce in India Developments in the E-Commerce Segment in India In May 2020, PepsiCo India In Union Budget 2020-21, In April 2020, Reliance partnered with Dunzo for its Government has allocated Industries (RIL) started snack food brands that Rs 8,000 crore (US$ 1.24 home delivery of essentials include Lay’s, Kurkure, billion) to BharatNet Project In January 2020, Divine in partnership with local Doritos and Quaker. Similar to provide broadband Solitaires launched its E- kirana stores in Navi arrangement with Swiggy. services to 150,000-gram commerce platform. Mumbai, Thane and Kalyan. Direct to Customer Initiative panchayats. Feb. 2020 Apr. 2020 May 2020 Jan. 2020 Apr. 2020 May 2020 2020–2021 In February 2020, Flipkart In April 2020, Swiggy In May 2020, chocolate set up a ‘Furniture received an additional US$ maker Hershey India Experience Center’ in 43 million funding as part of partnered with Swiggy and Kolkata, its first offline its ongoing Series I round. Dunzo to launch their presence in eastern India. flagship online store in order to increase reach. SDA Bocconi Asia Center I E-Commerce in India Government Initiatives ▪ Since 2014, the Government of India has announced various initiatives, namely Digital India, Make in India, Start-up India, Skill India and Innovation Fund. ▪ The timely and effective implementation of such programs will likely support growth of E- commerce in the country. Some of the major initiatives taken by the Government to promote E-commerce in India are as follows: SDA Bocconi Asia Center I E-Commerce in India Government Initiatives ▪ Government e-Marketplace (GeM) signed a Memorandum of Understanding (MoU) with Union Bank of India to facilitate a cashless, paperless and transparent payment system for an array of services in October 2019. ▪ In February 2019, the Government of India released the Draft National e-Commerce Policy which encourages FDI in the marketplace model of E-commerce SDA Bocconi Asia Center I E-Commerce in India Government Initiatives ▪ In order to increase the participation of foreign players in E-commerce, Indian Government hiked the limit of FDI in E-commerce marketplace model to up to 100 per cent (in B2B models). ▪ Heavy investment made by the Government in rolling out fiber network for 5G will help boost E-commerce in India. ▪ It is important to read the policy in detail SDA Bocconi Asia Center I E-Commerce in India Achievements Following are the achievements of the Government in the past four years: ▪ Internet subscribers reached 687.62 million till September 2019. ▪ In the festive sale (September 29-October 4, 2019), E- tailers in India achieved US$ 3 billion of Gross Merchandise Value (GMV). ▪ Unified Payments Interface (UPI) recorded 1.25 billion transactions in March 2020, valued at Rs 2.06 lakh crore (US$ 29.22 billion). ▪ Internet Saathi project benefitted over 26 million women in India which reached 2.6 lakh villages and 20 states. SDA Bocconi Asia Center I E-Commerce in India Achievements ▪ Under Digital India movement, Government launched various initiatives like Udaan, Umang, Start-up India Portal etc. ▪ Udaan, a B2B online trade platform that connects small and medium size manufacturers and wholesalers with online retailers and provide them logistics, payments and technology support, has sellers in over 80 Indian cities and delivers to over 500 cities. ▪ The Government introduced Bharat Interface for Money (BHIM), a simple mobile based platform for digital payments. SDA Bocconi Asia Center I E-Commerce in India Achievements in 4 yrs In the festive sale (September 29- Internet subscribers reached 687.62 October 4, 2019), E-tailers in India million till September 2019 achieved US$ 3 billion of Gross Merchandise Value (GMV). Udaan, a B2B online trade platform that connects small and medium size Internet Saathi project benefitted manufacturers and wholesalers with over 26 million women in India which online retailers and provide them reached 2.6 lakh villages and 20 logistics, payments and technology states. support, has sellers in over 80 Indian cities and delivers to over 500 cities. SDA Bocconi Asia Center I E-Commerce in India Closing thoughts on E-Commerce in India ▪ The market opportunities for online commerce in the country are expected to touch $200 billion by 2028 from $30 billion in 2018 ▪ Customers are spending money on low value purchases, as they do not wish to step out and purchasing power may be impacted ▪ Grofers, Bigbasket, Lenskart have picked up 80% volume ▪ Festive season will provide boost to sale of big ticket items SDA Bocconi Asia Center I E-Commerce in India Sources ▪ Media Reports - Business Standard, Financial Express ▪ IBEF ▪ Disfold SDA Bocconi Asia Center I E-Commerce in India THANK YOU SDA Bocconi Asia Center I E-Commerce in India.
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