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(220000 ( BEST UNDER A BILLION PRICE RS. 100. AUGUST 17, 2012 INDIA YOU HAVEN’T SEEN ANYTHING Ratan Tata’s corporate innings was spectacular. Now, he’s ready to take YET the Tata trusts to the next level. www.forbesindia.com Letter From The Editor Goodbye Tata, Hello World! very year, after we publish before perspective on how the trusts the much-awaited Forbes list have evolved—but also why they’re E of the 100 Richest Indians, shortly set for a radical rethink. I invariably get letters from readers On December 28 this year, when Ratan enquiring why Ratan Naval Tata’s Tata turns 75, it will bring the curtains name is missing from our list. I’ve down on one of the most impactful even had a few foreign journalists tenures in India Inc. However, if you’re EVEN THOUGH THEIR based in India and abroad call me to expecting Tata to hang up his boots and WORK HAS TOUCHED enquire whether the unique ownership settle into a quiet life of retirement inside SEVERAL MILLION model—where a set of trusts own 66 his newly built sea-facing mansion in INDIANS OVER MANY percent of Tata Sons—was for real. Colaba in the southern tip of Mumbai, DECADES, THERE HAS For decades, the workings of the trusts you could be in for a surprise. SELDOM BEEN ANY have remained shrouded in secrecy. Unknown to the world, Tata has ATTEMPT TO CLAIM Despite several attempts in the past, been actively preparing for a plunge CREDIT OR SEEK no media publication has succeeded into the world of philanthropy. As heIND IAPUBLICITY in persuading either Ratan Tata or the prepares to focus full-time on the ------- management team at the trusts to share trusts, this could well be a game- their incredible story. To be sure, it is a changer for Indian philanthropy, story worth chronicling. Today, the Tata almost akin to the impact that Bill trusts are easily the biggest foundations Gates had when he decided to of its kind in the country and among focus on the Bill & Melinda Gates the top 10 in the world. Even though Foundation in 2000, shortly after their work has touched several million stepping down as CEO at Microsoft. Indians over many decades and the Tata’s formidable vision, global institutions they built long outlived their infl uence and business acumen will founders, there has seldom been any act as a huge shot in the arm for his attempt to claim credit or seek publicity. family’s philanthropic trusts, but more This cover story by my colleague importantly, it could serve as a role model and our Senior Assistant Editor for other Indian business families who’ve Prince Mathews Thomas is signifi cant made billions and now need to fi nd not only because it off ers a never- sustainable ways to give back to society. Best, Indrajit Gupta Editor, Forbes India [email protected] @indrajitgupta August 17, 2012 | FORBES INDIA 5 INDIA 66 50 Volume 4 | Issue 17 | August 17, 2012 Contents ENCORE! REGULARS Ratan Tata has big 16 Letters to the Editor 54 plans for the Tata trusts 18 Exit Interview 20 Close Range 22 World Watch 124 Thoughts India Alok Brahmbhatt for Forbes ACHAL BAKERI, chairman and managing BITTERSWEET Regulatory troubles are ahead director, Symphony Ltd for Cadbury and Kraft FEATURES ENTERPRISE trusts are even more ambitious still its biggest—has a long history, 46 A Fleetcar Named Meru but Changyu is looking to the future What lies beneath the business MY LEARNINGS INDIA irony of a great brand that’s 66 Back from the Edge 82 Time Machine losing money? Achal Bakeri saved Symphony Sincere Watch has passed through by focusing on what made his many hands, but its latest buyer sees REAL ISSUE company great better times ahead 50 A Sticky Situation Kraft Foods ran afoul of BEST UNDER A BILLION CROSS BORDER corruption regulations in the US 69 200 Best Under a Billion 84 China’s Steve Jobs and India A weak global economy hasn’t Lei Jun doesn’t want Xiaomi slowed down these top companies company to be China’s Apple—he COVER STORY from Asia-Pacifi c wants it to be even better Brian Harkin / Getty Images 54 Bigger. Stronger. Better. Ratan Tata could rest on his 78 Grape Leap 88 Qualcomm is Dialled In UPFRONT laurels. But his plans for the Tata China’s fi rst modern winery—and The cellphone-chip maker is facing stormy seas, but CEO Paul Jacobs is HINDSIGHT IDEAS & OPINION Trajectories keeping an even keel 24 The 10-Million-Dollar 30 We Don’t Study Markets, We India’s growing population is a Mercedes Study People stark contrast to a greying China 94 Silicon Valley’s Unlikely Saviour Later this month one of the Consumers want technology that’s No longer the king of Silicon Valley’s world’s rarest cars will hit the more human, says Intel futurist THE CONSILIENT INVESTOR VCs, Kleiner Perkins is hoping Mary auction block Brian Johnson 38 Where Angels Fear to Tread Meeker can put them back on top When investors hit the panic BREAKPOINT CURRENT EVENTS button, opportunities abound for FORBES INDIA LEADERSHIP 26 Birth Right 32 Financial Goals of the Urban those with cooler heads AWARDS 2012 Lifespring Hospitals is saving lives Affl uent in India 92 The FILA Jury Meet 2012 with low-cost maternity care Their goals, aspirations and OLYMPICS The Forbes India Leadership dreams regarding their fi nancial 40 It’s vital to let people feel they Awards jury is one step closer to 28 Tourism in the Time of investments are part of the Games announcing this year’s exceptional Economic Slowdown London 2012 CEO Paul Deighton business leaders New York City fi nds a way to keep COMMENT says community buy-in is key to 46 Ganesh Lad / Fotocorp tourists coming 34 China and India: Diff erent a successful Olympics RUNNING ON EMPTY A great brand isn’t enough to bring Meru profi ts 8 FORBES INDIA | August 17, 2012 August 17, 2012 | FORBES INDIA 9 INDIA Volume 4 | Issue 17 | August 17, 2012 Contents 104 RECLINER 104 Greek Tragedy A traveller fi nds history repeating itself in the cradle of Western civilsation FREQUENT FLIER 113 My Manila From beautiful beaches to local dining hubs, the city has plenty to keep visitors coming back APPRAISALS 116 Book: Dark Pools Journalist Scott Patterson sheds light on the shadier workings of the INDstock market IA RECLINER 118 The Magic of Rangefi nders Once the world’s most popular cameras, Rangefi nders still have classic appeal 122 Cheat Sheet: On the Fast Track With Ramzaan underway, a look at fasting traditions from religion Zac O’Yeah Zac to politics GREEK TRAGEDY Crisis or no crisis, Greece remains an attractive destination Cover Photograph: Carl Court / AFP / Getty Images WE VALUE YOUR FEEDBACK. Write to us at: [email protected] PAPER WEIGHT A recyclable chair, accessories Letters may be edited for brevity. 120 to keep your gadets looking good, and more Read us online at www.forbesindia.com 10 FORBES INDIA | August 17, 2012 www.forbesindia.com Magazine Upfront Features Life Daily Sabbatical Multimedia Blogs News INDIA http://forbesindia.com/blog MUST-READ BLOGS CHINA, A SOCIAL MEDIA http://forbesindia.com/blog COUNTRY What makes the Chinese embrace Social Media so OUR GUEST BLOGGERS avidly? Like much else in China, the answer lies in the way the government monitors and controls information V KRISHNASWAMY SANJOY dissemination in the country. BHATTACHARYYA INTELLECT VERSUS INTUITION IN CATALYTIC PHILANTHROPY BUSINESS DECISION MAKING IN INDIA Business owners in Middle India have Like most things in India, its a specifi c challenge of decision Writes on sports. Has Investment guru Sanjoy blogs social problems exist at scale making. As the business needs to covered fi ve Olympics on his life as a bridge player unimaginable anywhere else in grow rapidly and the complexity and the world. How can philanthropy cost of decisions rise, can they aff ord help India solve some of her most to decide based largely on hunches intractable social problems? and intuition? SUSHOBHAN MARCO D’SOUZA INDIA MUKHERJEE THE ELBOW PUSH FACTOR DISCLOSURES AND While we have ‘learnt’ to respect ACCOUNTABILITY privacy, our inherent attitude The intent of the discussions and towards it is somewhat diff erent. disclosures in an annual report should Off ers opinion on the best Writes about gadgets, gizmos For Indians, personal space isn’t help in understanding the business and digital ideas in the world and all things technology defi ned in physical terms. We see its health. This move to limit the level of nothing wrong or disrespectful extant quantitative disclosures is not or invasive in jostling each other healthy. http://forbesindia.com/thedailysabbatical around. DAILY SABBATICAL http://forbesindia.com/multimedia Your daily dose of wisdom from the likes of Harvard, Stanford, INSEAD, Oxford, ISB, Yale, Rotman, Tuck School of Business COVER STORY PODCAST FORBES INDIA SHOW and many others... INSEAD IMD ISB Social investing Harvard Tuck School of Haas School A big moment for requires a lot Business of Business of time, says Global Rotman Indian philanthropy Acumen Fund Yale Oxford Disruption Thunderbird (By Prince Mathews Thomas) CEO Jacqueline by Social Media Stanford Ivey Kenan-Flagler Novogratz IE CEIBS The Thinkers 50 Chicago Booth CKGSB http://forbesindia.com/aperture INTRODUCING THE ROLLING STONES APERTURE CELEBRATE 50 YEARS The new avatar SO, WHAT’S NEW IN LONDON 2012? Rare images that chronicle the of Forbes India We examine some London 2012 innovations that world’s greatest rock-n-roll slideshows help us interpret the Olympics in a diff erent light band during the early years 12 FORBES INDIA | August 17, 2012 INDIA Founder & Editor, Network18: Group CEO, Network18: