Bella donna bridle and bridesmaid’s dresses (Biba). The reason that I have pick this name is because Biba’s mothers name is Donna and all Mother’s should always be a part of their wedding day. The word donna mean woman and Bella means beautiful in Italian. Every woman is beautiful in their own way and should be celebrated on their special day. The Bride also needs to feel comfortable and confident on her big day. Especially because there are so many people around look at them.

The writing is written in famine font and is represented in white colour to show the traditional bridle colour. The label of the brand shows the elegance of wedding and how brides and bridesmaids should feel. By having the name as Bella Donna when the bride or bridesmaid looks at the tag before getting into the dress it will remind them that they are beautiful women and will look good in any dress they try on. The swing tag is made from a royal blue colour to add royalty to the dress and consists of white embroidery for the writing and dots.

My brand is aimed towards anyone who is looking to get married if if it is an 18 year old who has already found her or his soul partner or a 30 year old who has matured and is ready to for fill her life as a wife. The dresses are able to be altered to any body type even a man’s. In this day and age, we should know made a scene if a man wants to wear a dress for his wedding we completely except that here at Bella Donna. The prices of Bella Donna dresses are at affordable prices whoever is buying the dress doesn’t end up walking up with an empty wallet or an upset dress less bride.

This is a mermaid styled dress with a semi-sweetheart neckline. The dress is an understated that can still catch everyone’s eyes. Because the dress is an understated off white silk, there is a waist band that had small sequins for bling to make the dress seem more expensive then it is. This is a Bella Donna dress priced at $1000.

If a bride is looking for more of a show stopping dress this is the one! With a low cut V-neck the bride can show a little something if wanted. Over the top half of the dress there is ruching to add to the skirt with a synched waist with ruching on the sides. This mermaid style is the perfect dress to accentuate a bride lushes curves by having a tight fitting top and tight fitting around the bottom before flowing out to an amazing bottom skirt. The skirt is full and is made from a ruffle style. The dress is made from an off white champagne coloured silk with an over lay of tulle. This dress is a Bella Donna dress and is priced at $2500.

The target of my dresses are to anyone who likes these two very different styles. The dresses are very modern style so I would imagine the dresses to be worn by women urban areas with stable jobs. The wedding dresses at Bella Donna will range from $500 - $10000. There is a wide range of prices for all brides even the ones who are willing to buy big or small. Over the prices there are many styles to go with the dress the price will determine on the designer and fabric it is made from. The styles of dress are

endless from a blingy ball gown to a lacey cocktail dress. Here at Bella Donna we stock all styles of dresses.

Two competitors of Bella Donna would be Vera Wang and Pnina Tornai. These two designers are bother very big names. Both design modern wedding dresses at high costs. My advantage against these two competitors is the dresses the designers price it for are at a very high cost and would be unaffordable for most brides looking for high class dresses.

My dresses are aimed at anyone who wished to get married no matter how old or young here at Bella Donna we have a wide range of styles for anyone and any body type. The prices of the dresses are at an affordable price starting from $500 to $10,000. The pricing will go up or down depending on the fabric, jewels and other additions to the dress. There will be an extra cost for alterations and that cost will depend on the body type and type of dress. People interested in buying a Bella Dress can access the dresses on the website www.BellaDonna.com. Bella Donna have stores , London, Melbourne, Malian and . The reason for these locations is because they are all high fashion cities and I would like my dresses to appear high class cheap fashionable. To get the attention of buyers I will have three different types of advertising. Instagram: On Instagram I will have sponsored posted that show up on people’s pages if the fit the feed. These ads will be photos of the dresses of short videos of someone modeling the dresses. This will be good because it targets the perfect people that would buy my product. Billboards: The billboards will have classy and fairytale photos of my dresses so that people are enchanted by them and what to look up the brand that is written on the boards. Magazine: To have my dresses in magazines would perfectly market them directly to the people that would buy this type of product especially if it is in bridal magazines.