A Framework for Wayshowing: the Peak to Peak Scenic & Historic Byway
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A Framework for Wayshowing: The Peak to Peak Scenic & Historic Byway Larimer, Boulder, and Gilpin Counties Colorado June 2014 Acknowledgments This plan would not have been possible without the contributions of the Steering Committee of the Peak to Peak Scenic & Historic Byway: Scott Brunjen, Katrina Harms, Colen Patterson, Jeff Smith, and Jennifer Punz. Appreciation is also extended to the participants of the Peak to Peak Scenic Byway Wayfinding Assessment Team, who donated their time to spend a day behind the wheel. Thanks to Front Seaters: Amy Harter and Frederick Pichon (first time visitors to the Peak to Peak Byway) Back Seaters: Mary Chamberlain (Tourism: Southern Rockies Heritage Region) and Michael Crow (CO Department of Transportation). Special thanks to Lenore Bates, Scenic and Historic Byways Program Manager, Colorado Department of Transportation for her guidance throughout the project. The project was designed using concepts based on the work of David Dahlquist and the America’s Byways Resource Center. Document Produced By : Walden Mills Group Judy Walden, President Bobby Weidmann, Consultant June 2014 2 Table of Contents Executive Summary: Peak to Peak Scenic and Historic Byway ................................................................ 4 Introduction.............................................................................................................................................. 7 Keys to Effective Wayshowing.................................................................................................................. 7 Wayshowing Components........................................................................................................................ 8 History of Wayfinding Development on the Peak to Peak Scenic Byway.................................................. 8 Peak to Peak Scenic and Historic Byway Wayfinding Assessment............................................................ 10 Recommendations and Action Plan.......................................................................................................... 12 Partnerships ............................................................................................................................................. 13 Appendix……………………………………………………………………………………………………………………..………….………….. 15 3 Executive Summary: Peak to Peak Scenic and Historic Byway Utilizing a “front-seat back-seat” approach, travelers unfamiliar with the Peak to Peak Byway area took to the road with a list of significant historical, cultural and recreational sites to locate. Neophytes in the front seat searched for signs, used digital devices, studied maps and asked for directions. Meanwhile, transportation and tourism specialists in the back seat recorded the navigational challenges of those “new to the byway” travelers. Stakeholders on the Peak to Peak Scenic & Historic Byway are determined to keep their byway “green,” through a minimum number of visual intrusions on the natural landscape, and through sound day-to-day ecological practices by both locals and visitors including keeping brochures and other disposables to a minimum. At the same time, improved navigation for visitors can help capitalize on the potential for increasing travel-related revenues for the communities along the byway. Balancing these factors resulted in the following recommendations: A. Create a website specific to the Peak to Peak Scenic Byway to provide navigational, historical, and interpretive information about the byway. The website should be designed to both assist visitors while they are planning a trip, and also provide onsite interpretation in areas with internet access. The website needs to be optimized to function on mobile devices in order to be useful to most travelers. B. Create a QR code which travelers can use to download the Peak to Peak website or an electronic brochure. Consider developing a mobile phone app for the byway. Finally, consider marking hotspots for wireless access. C. Consider providing an annual poster/byway map that carries the QR code and be displayed in windows from Memorial Day to Labor Day. These would minimize paper use, yet keep the byway visible to travelers. D. Establish a stronger gateway orientation. Consider locating informational gateway kiosks with site specific navigational and interpretive signage in Black Hawk, Nederland, and Estes Park (the highest concentration areas for visitors). Currently there are no byway begins or byway ends signs, nor is the route clear for visitors entering the byway from canyon roads. E. Conduct a signage inventory to determine where additional byway signs are needed for traveler reassurance on the byway route. Signage should be in place at each of the major intersections (both for northbound and southbound travelers as well as for travelers driving on-to or off-of the byway) so travelers can distinguish the scenic byway from other roads and navigate the turns necessary to stay on the byway. F. Address the multi-model character of the Peak to Peak Byway, as it is popular route for both bicyclists and motorcyclists. More needs to be done to make bicyclists aware of cycling hazards in specific locations, and to make drivers aware of the fact that cyclists share the road for a majority of the byway’s length. Add Share the Road signs to alert drivers of bicyclists. Provide up-to-date bicycling information on the Peak to Peak website and clearly specify which sections of the roadway 4 are not recommended for bicycle travel. Consider working with CDOT to test alternative bicycle signage being used by other states. G. Establish a plan for interpretation of the byway that includes both electronic content and interpretive signage of significant sites. The assessment team found that the byway is indeed spectacularly scenic, but noted that they found little information to help them understand the history of the region. H. Improve directional signage to Visitor Centers. The assessment team found it very difficult to locate Visitor Centers throughout the corridor. These places are key resources for travelers and need to be easily identifiable to visitors unfamiliar with the area. Improve signage on the Visitor Center buildings themselves and in the places where additional Visitor Information signs are needed, pair them with other clusters of signs. I. Build a system of turnouts at byway gateways that provide a coordinated regional system of wayshowing for travelers. Include a comprehensive regional map, navigational directions and interpretive information. Work in conjunction with all four Scenic and Historic Byways in CDOT Traffic Region 4: Pawnee Pioneer Trail (Weld, Morgan and Logan Counties), South Platte River Trail (Sedgwick County), Cache la Poudre-North Park (Jackson and Larimer Counties), and Trail Ridge Road (Grand and Larimer Counties). A model wayshowing system is currently being installed in eleven counties of CDOT Traffic Region 2 in Southeast Colorado. Cyclists on Peak to Peak Byway near Ward Colorado 5 Due to the successful management of the Peak to Peak Byway, the route has maintained its scenic character in the face of steadily increasing vehicle traffic. Residents have expressed concern in regards to the growing popularity of their byway most specifically as it relates to noise from motorcycles. Visitor numbers are likely to continue increasing as the population of the Colorado Front Range grows. Enhancing the existing wayshowing system can help guide visitors in meaningful and memorable ways while minimizing conflicts between user groups (i.e., bicyclists and motorists, residences and visitors). A stronger wayshowing system can contribute to both greater safety and a deeper understanding of the historic and natural assets that make the Peak to Peak Byway special. This document recommends that the byway address three areas: 1) The development and electronic delivery of content for the Internet and for mobile devises, 2) need for visitor centers along the route to be more easily identified and located, and 3) safety issues regarding bicycle traffic. 6 Introduction Stages of Wayshowing Effective wayshowing is essential not only The deployment of an effective system of wayshowing is an essential to ensuring good experiences for the visitor, but also in attracting that visitor in component of successful regional tourism strategies. Wayfinding and the first place. While wayshowing may wayshowing are related but distinct concepts. Wayfinding is the seem to begin and end with the traveler mental process performed by travelers in identifying and locating on the road, it al so plays an important role in attracting visitors, assisting in their trip their travel destinations. Wayshowing , on the other hand, is the planning, and in enhancing their communication in the form of maps, signs, and other media intended recollections with others after their trip is to aid the traveler in their wayfinding. complete. Consider the travel experience as five distinct stages: The purpose of this document is to provide a preliminary plan for an Choose The point at which the traveler decides his enhanced wayshowing system along the Peak to Peak Byway. In or her travel destination or destinations. achieving this purpose, the plan aims to: Wayfinding Needs: What are the travel • routes? What is there to see and do and Provide an outline of key concepts of wayshowing and where are these activities located? How wayfinding much time is required for the trip? • Assess the inventory of existing directional signage to key Prepare