What motivates buy-side analysts to share recommendations online?* Steven Crawford University of Houston 334 Melcher Hall Houston, TX 77204
[email protected] Wesley Gray Alpha Architect 213 Foxcroft Road Broomall, PA 19008
[email protected] Bryan Johnson Creighton University 427 Business Building 2500 California Plaza Omaha, NE 68178
[email protected] Richard A. Price, III Utah State University 3540 Old Main Hill Logan, UT 84322
[email protected] November, 2014 * We thank two anonymous reviewers, Ralph Walkling, Bradley Lail, Naveen Daniel, Jennifer Juergens, Leonardo Madureira, Jack Vogel, Jared Wilson, and workshop participants at Villanova University, Temple University, Brigham Young University, the University of Houston, the 2012 FMA Annual Meeting, and the 2013 AFA Annual Meeting for helpful comments. We are grateful to SumZero.com, specifically Divya Narendra and Aalap Mahadevia, for sharing data with us. We also thank Richard Swartz for programming assistance. What motivates buy-side analysts to share recommendations online? ABSTRACT We examine why buy-side analysts share investment ideas on SumZero.com, a private social networking website designed to facilitate interaction and information sharing among buy-side professionals. We first document that our sample of more than 1,000 buy-side analysts issue recommendations that have investment value. In particular, recommendations generate significant returns when they are posted to the website and the returns to both buy and sell recommendations drift in the direction of the recommendation. These returns are the most dramatic for contrarian recommendations (i.e., those issued contrary to the sell-side consensus). We explore labor-market motivations for sharing information and document that analysts who have strong incentives to seek new jobs (those at small funds), are significantly more likely to issue recommendations.