Trademark Trial and Appeal Board Electronic Filing System. http://estta.uspto.gov ESTTA Tracking number: ESTTA1112496 Filing date: 02/05/2021
IN THE UNITED STATES PATENT AND TRADEMARK OFFICE BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD Proceeding 91225050 Party Defendant Chun Hua Lo Correspondence ARTHUR A CHAYKIN Address KENNYHERTZ PERRY LLC 2000 SHAWNEE MISSION PKWY STE. 210 MISSION WOODS, KS 66205 UNITED STATES Primary Email: [email protected] Secondary Email(s): [email protected], [email protected], [email protected] 816-527-9447
Submission Testimony For Defendant Filer's Name Arthur Chaykin Filer's email [email protected], [email protected], [email protected] Signature /Arthur Chaykin 3724/ Date 02/05/2021 Attachments RodneySacks_PDFTranN.pdf(2023401 bytes ) Sacks Depo Exhibits 1 of 2.pdf(5186353 bytes ) Sacks Dep Exhibits packet 2 of 2.pdf(5727277 bytes ) RODNEY SACKS
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1 IN THE UNITED STATES PATENT AND TRADEMARK OFFICE 2 BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD 3 4 MONSTER ENERGY COMPANY, 5 OPPOSER, OPPOSITION NO. 91225050 6 vs. SERIAL NO. 86/274025 7 CHUN HUA LO, 8 APPLICANT. 9 ______/ 10 11 DEPOSITION OF RODNEY SACKS 12 *VIA REMOTE COUNSEL VIDEOCONFERENCE* 13 MONDAY, DECEMBER 14, 2020 14 VOLUME I 15 16 17 18 19 20 21 22 REPORTED BY: 23 MEGAN F. ALVAREZ, RPR, CSR No. 12470 24 JOB NO. 4372693 25 PAGES 1 - 138
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1 IN THE UNITED STATES PATENT AND TRADEMARK OFFICE 2 BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD 3 4 MONSTER ENERGY COMPANY, 5 OPPOSER, OPPOSITION NO. 91225050 6 vs. SERIAL NO. 86/274025 7 CHUN HUA LO, 8 APPLICANT. 9 ______/ 10 11 12 13 Videoconference Deposition of RODNEY SACKS, 14 Volume I, taken on behalf of Applicant, VIA REMOTE 15 COUNSEL, beginning at 10:01 a.m. and ending at 16 2:05 p.m., Pacific Standard Time, on Monday, 17 December 14, 2020, before Megan F. Alvarez, RPR, 18 Certified Shorthand Reporter No. 12470. 19 20 21 22 23 24 25
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1 APPEARANCES: (ALL PARTIES APPEARING VIA VIDEOCONFERENCE)
2
3 FOR OPPOSER:
4 BY: LYNDA ZADRA-SYMES, ESQ.
5 NICOLE R. TOWNES, ESQ.
6 KNOBBE MARTENS OLSON & BEAR LLP
7 2040 MAIN STREET, 14TH FLOOR
8 IRVINE, CALIFORNIA 92614
9 949.760.0404
12
13 FOR APPLICANT:
14 BY: ARTHUR A. CHAYKIN, ESQ.
15 ELIZABETH JUDY, ESQ.
16 KENNYHERTZ PERRY LLC
17 2000 SHAWNEE MISSION PARKWAY
18 MISSION WOODS, KANSAS 66205
19 816.527.9447
21 ALSO PRESENT:
22 GREG GABRIEL, IN-HOUSE COUNSEL MONSTER
23
24
25
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1 INDEX 2 WITNESS EXAMINATION 3 RODNEY SACKS 4 VOLUME I 5 BY MR. CHAYKIN 11 6 7 --o0o-- 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25
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1 EXHIBITS MARKED FOR IDENTIFICATION 2 No. Description Page 3 Exhibit 1 Wikipedia page for Rodney Sacks ....14 4 5 Exhibit 2 Brooksy article entitled "Rodney ....18 6 Sacks Biography, A Billionaire's 7 Story" 8 9 Exhibit 3 Monster Energy Company Google ...... 28 10 search printout 11 12 Exhibit 4 Monster Energy Web site landing .....29 13 page 14 15 Exhibit 4.1 Monster Energy Web site About Us ....32 16 printout 17 18 Exhibit 5 Opposer Monster Energy Company’s ....39 19 Pretrial Disclosures 20 21 Exhibit 6 Article entitled "Monster ...... 43 22 Energy's Marketing Mantra Is All 23 About Experiences" 24 25
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1 EXHIBITS MARKED FOR IDENTIFICATION 2 No. Description Page 3 Exhibit 7 Monster Energy Web Site Monster .....46 4 Girl Wallpapers printout 5 6 Exhibit 8 Monster Energy Web Site Monster .....47 7 Girl Wallpapers, Linsey, 8 printout 9 10 Exhibit 9 Monster Energy Web site Monster .....48 11 Rehab product printout 12 13 Exhibit 10 United States Patent Trademark ...... 57 14 Office, Trademark Electronic 15 Search System (TESS) printout 16 17 Exhibit 13 Monster Energy Web site Monster .....63 18 Assault product printout 19 20 Exhibit 14 United States Patent Trademark ...... 65 21 Office, Trademark Electronic 22 Search System (TESS) printout 23 24 25
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1 EXHIBITS MARKED FOR IDENTIFICATION 2 No. Description Page 3 Exhibit 15 Opposer’s Motion for Leave to ...... 65 4 File Amended Notice of 5 Opposition 6 7 Exhibit 20 United States Patent Trademark ...... 73 8 Office, Trademark Electronic 9 Search System (TESS) printout 10 11 Exhibit 24 United States Patent Trademark ...... 84 12 Office, Trademark Electronic 13 Search System (TESS) printout 14 15 Exhibit 26 Monster Energy Web site Products ....89 16 page printout 17 18 Exhibit 27 Response to Office Action ...... 85 19 20 Exhibit 28 Monster Energy Web site Products ....92 21 Monster Hydro Blue Ice page 22 printout 23 24 25
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1 EXHIBITS MARKED FOR IDENTIFICATION 2 No. Description Page 3 Exhibit 32 United States Patent and ...... 96 4 Trademark Office (USPTO) Office 5 Action (Official Letter) About 6 Applicant’s Trademark 7 Application 8 9 Exhibit 34 Google search page printout ...... 82 10 "monster black discontinued" 11 12 Exhibit 35 Trademark/Service Mark ...... 97 13 Application, Principal Register 14 BLACK ICE 15 16 Exhibit 36 Trademark/Service Mark ...... 97 17 Application, Principal Register 18 MONSTER BLACK ICE 19 20 Exhibit 40 Document entitled "Ice Monster .....108 21 Cube Artwork" 22 23 Exhibit 41 Document entitled "Ice Monster .....109 24 Art Composite" 25
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1 EXHIBITS MARKED FOR IDENTIFICATION 2 No. Description Page 3 Exhibit 42 "ICE MONSTER" printout ...... 108 4 5 Exhibit 44 Document entitled "Cafe ...... 123 6 Specimen1" 7 8 Exhibit 46 Ice Monster Web site menu page .....112 9 printout 10 11 Exhibit 47 The Wandering Eater article ...... 112 12 entitled "Amazing Shaved Ice at 13 Ice Monster (Taipei, Taiwan) 14 15 Exhibit 57 USPTO Trademark Principal ...... 119 16 Register "Monster Milkshakes & 17 Malts," Reg. No. 3,274,232, 18 dated 8/7/07 19 20 Exhibit 58 USPTO Service Mark Principal ...... 119 21 Register "Green Monster," Reg. 22 No. 3,397,948, dated 3/18/08 23 24 25
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1 QUESTIONS WITNESS INSTRUCTED NOT TO ANSWER 2 Page Line No. No. 3 Q. What did you talk about? ...... 67 16 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25
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1 MONDAY, DECEMBER 14, 2020 2 10:01 A.M. 3 4 --o0o-- 5 6 RODNEY SACKS, 7 called as a witness by the Opposer, having 8 been first duly sworn, was examined and 9 testified as follows: 10 --o0o-- 11 EXAMINATION 12 BY MR. CHAYKIN: 13 Q. Mr. Sacks, my name is Arthur Chaykin. I 14 represent Ice Monster, which is the DBA name of a 15 company called FMB Incorporated, which is a company 16 based in Taiwan. 17 This is an interesting question. The first 18 question I'd like to ask you is how many -- have you 19 ever been deposed before? 20 A. Yes. 21 Q. Approximately how many times? 22 A. Many. I don't know. 23 Q. Okay. Is it more than 20? 24 A. Yes. 25 Q. Well, first of all, I would like to thank you
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1 for taking the time to meet with us and give us
2 information that will hopefully help to advance this
3 case.
4 Your -- the attorney for Monster Energy
5 Company is in the room, so I'm just going to go over
6 some ground rules really quickly. Since you've been
7 through this so many times before, I don't want to spend
8 a lot of time on it.
9 But if at any time you need a break for any
10 reason, please let me know. These are somewhat unusual
11 circumstances, virtual depositions, and I want to try to
12 make it as convenient and efficient as possible for
13 everybody.
14 Also, there might come a time where your
15 attorneys might object or the attorneys for
16 Monster Energy might object. If they do that, I will
17 listen politely to their objection -- hopefully we don't
18 have any long discussions about it -- and then after the
19 objection is made, in most cases, I'll ask you to answer
20 unless your attorney directs you not to answer.
21 If I put a question to you and after I pose
22 the question, you ask for a break, I might ask you to
23 complete your answer for first before we take the break,
24 unless it's going to be a long answer, in which case
25 I'll try to accommodate you.
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1 Sir, are there any substances or medications
2 that you're taking that would in any way impair your
3 ability to give clear and accurate testimony this
4 morning?
5 A. No.
6 Q. Okay. Good.
7 I would first like to discuss just some
8 background information, Mr. Sacks, because I would like
9 to know you a little bit better as a witness.
10 If you look at Exhibit 1 --
11 MR. CHAYKIN: Ms. Reporter, how do we get
12 exhibits to the witness now?
13 MS. JUDY: I believe, Mr. Sacks, you received
14 a link to a Dropbox file yesterday.
15 THE WITNESS: Yes.
16 BY MR. CHAYKIN:
17 Q. Okay. Do you see them, Mr. Sacks?
18 A. Yes, I do.
19 MS. ZADRA-SYMES: Before you proceed, Counsel,
20 we don't have it yet on our screen.
21 It didn't download, so let me -- we're going
22 to download it one more time.
23 MR. CHAYKIN: Okay. Why don't we just take a
24 minute and wait.
25 (Pause in the proceedings.)
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1 MS. ZADRA-SYMES: We have the exhibit now.
2 Apologize for the delay.
3 MR. CHAYKIN: Okay. Thank you.
4 (Whereupon Exhibit 1 was marked for
5 identification.)
6 BY MR. CHAYKIN:
7 Q. Exhibit 1, obviously, is a page out of
8 Wikipedia, and it gives some broad contours to your
9 history, Mr. Sacks.
10 Were you born in South Africa?
11 A. Yes.
12 Q. And can you describe a little bit what your
13 early education was in South Africa?
14 A. I went to school, graduated, and then went to
15 University of the Witwatersrand. I obtained a --
16 diploma in law, became a lawyer. I also obtained a
17 postgraduate higher diploma in tax law from university.
18 Q. You practiced at a law firm in -- was it
19 Johannesburg?
20 A. Yes.
21 Q. What is the name of that law firm?
22 A. Werksmans.
23 Q. And did you specialize in a particular area of
24 law there?
25 A. Generally litigation, commercial litigation,
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1 but also some international tax planning and other
2 general -- general work.
3 Q. Did you work on any trademark matters while
4 you were there?
5 A. Very rarely. I did have one or two cases,
6 experience in cases.
7 Generally we used to use two firms in
8 South Africa who were specialized intellectual property
9 law firms. So we would generally work with them when we
10 were briefed by a client of ours on a IP matter.
11 Q. I've read somewhere else that you were the
12 youngest person to make partner at your law firm.
13 Is that -- is that true?
14 A. That was at the time. But since then, there's
15 been -- it's grown to be a big law firm, so I don't
16 think that's still true but probably was at the time.
17 Q. Yes. And at the time, I believe this was the
18 largest law firm in South Africa, wasn't it?
19 A. Pretty much in the top three, yeah.
20 Q. Okay. And so at some point did you decide to
21 leave legal practice and do something else?
22 A. I emigrated to the United States.
23 Q. Okay. Was that before or after you had met a
24 gentleman named Mr. Schlosberg?
25 A. No, before. I had known him for many years
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1 before.
2 Q. Okay. Where did you meet Mr. Schlosberg?
3 A. I met him -- I represented him legally. He
4 was a businessman in South Africa. And then he
5 ultimately transferred to become the -- I think the
6 development director at a company listed on the London
7 Stock Exchange. And I continued my representation of
8 him and became friendly with him.
9 And following through subsequently through
10 that friendship, we agreed to put together a consortium
11 which ultimately was the consortium that acquired
12 control of Unipac in the United States.
13 Q. And what was the nature of the business of
14 that company?
15 A. The company didn't have a business. We
16 actually -- the consortium injected cash into it so it
17 became a listed company on the NASDAQ but had cash. And
18 we had initially -- the initial idea was to acquire a
19 company in the packaging industry. That was -- that
20 was -- part of Mr. Schlosberg's experience had been with
21 a packaging group in South Africa called Nampak and
22 Metal Box.
23 Ultimately, though, it became difficult, for a
24 number of reasons, to acquire packaging companies. We
25 were very competitive. We were being -- trying to
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1 compete with the paper molds who were trying to look for
2 output for their -- for their pulp.
3 And we, obviously, were often introduced to
4 products sort of, you know, a -- a potential acquisition
5 which became Hansen's, and that changed in the beverage
6 industry.
7 Q. And was Hansen a U.S. company?
8 A. Hansen was a U.S. brand. It was a West Coast
9 brand. And we actually bought the brand, didn't buy the
10 company itself. We actually bought the trademarks and
11 the ongoing business.
12 Q. Okay.
13 MS. ZADRA-SYMES: Before you continue, can we
14 please confirm on the record that this deposition is not
15 being videotaped.
16 MR. CHAYKIN: I have no idea.
17 Ms. Alvarez?
18 THE REPORTER: It is not being videotaped. It
19 is being taken down stenographically by me only.
20 MS. ZADRA-SYMES: Thank you.
21 MR. CHAYKIN: I think the video is really just
22 to help us see each other and maybe communicate better.
23 Thanks for that.
24 What was your name again? In the Avalon room.
25 I know Nicole. The other attorney?
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1 MS. ZADRA-SYMES: Lynda Symes. L-Y-N-D-A. 2 Last name Z-A-D-R-A, hyphen, S-Y-M-E-S. 3 MR. CHAYKIN: Okay. Are you also with 4 Knobbe Martens? 5 MS. ZADRA-SYMES: Yes, I am. 6 MR. CHAYKIN: Okay. Thank you. 7 BY MR. CHAYKIN: 8 Q. So, Mr. Sacks, you and Mr. Schlosberg had the 9 idea of getting into a business, and the two of you 10 together discovered this Hand Bev business -- or Hansen 11 Bev? 12 A. Hansen, yes. It was a beverage brand in 13 California. Primarily in California. 14 Q. And by now, you were living in California? 15 A. Yes. 16 Q. And Mr. Schlosberg remained in South Africa? 17 A. No. He was in London at that time. 18 Q. Okay. 19 A. He remained in London until 1995, when he 20 relocated to the U.S. 21 Q. Okay. So he is no longer in South Africa 22 either, obviously? 23 A. No. 24 (Whereupon Exhibit 2 was marked for 25 identification.)
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1 BY MR. CHAYKIN:
2 Q. Okay. If you turn to Exhibit 2, Mr. Sacks.
3 And I apologize a little bit. This didn't print very
4 much, but I hope to be able to hit the highlights. I'm
5 not going to go through this entire exhibit. And
6 obviously the print is very large, so it look bigger
7 than it really is.
8 But this is a -- claims to be -- the title is
9 "Rodney Sacks Biography, A Billionaire's Story."
10 Are you familiar with this article?
11 A. No.
12 Q. Okay. Well, there's just a few things that I
13 wanted to ask you about. It describes on page 5 of this
14 document some Senate testimony you gave regarding the
15 role of -- or the consumption of caffeine among children
16 before Senator Blumenthal.
17 Do you recall that testimony?
18 A. Yes.
19 Q. Okay. And the only reason I really wanted to
20 really talk about this, is it true that a lot of the
21 drinks that -- that Monster Energy sells contain
22 caffeine?
23 A. Yes.
24 Q. Is the caffeine introduced into the product
25 separately or like, for example, coffee that already
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1 contains caffeine, when you brew the coffee, the
2 caffeine is there. In other words, my question is: Is
3 the caffeine added as a separate ingredient or does the
4 caffeine derive from the products in the product -- the
5 ingredients in the product?
6 A. Well, it depends. Some cases it's added and
7 in some cases it's derived -- they're a coffee product.
8 Java Monster has coffee, so some of the caffeine derives
9 from the coffee and some of the caffeine, even in those
10 products, is added in order to -- to achieve a level of
11 caffeine that you desire, consistent level of caffeine
12 in the product.
13 Q. Right.
14 A. With Rehab Monster, it's basically a tea
15 product. Tea already has caffeine in it, and then you
16 add caffeine separately. And there are different forms
17 of caffeine.
18 Q. Exactly.
19 There are different forms of caffeine. Is --
20 there can be synthetic caffeine, for example?
21 A. There's natural caffeine. There's synthetic.
22 Ultimately, all caffeine is metabolized and functions
23 exactly the same way. And your body responds to it
24 exactly the same way. It's just the ultimate chemicals
25 that, you know, absolute actually function.
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1 But you can get natural caffeine. Some of our
2 products have natural caffeine. Some of our products
3 have synthetic caffeine.
4 Q. As the head of a company that makes drinks
5 like this, you've probably become familiar with -- are
6 you familiar with the production process that
7 Monster Energy utilizes?
8 A. Reasonably.
9 Q. Okay. Caffeine generally has a bitter taste,
10 doesn't it?
11 A. Probably in general on its own. But there are
12 you, you know, you blend it so that it tastes
13 acceptable. So it --
14 Q. Okay.
15 A. It's in every soda product so...
16 Q. All right. And on average, your -- well, let
17 me just ask you. Do you know on average what the number
18 of milligrams in one of your drinks might be? What does
19 it range between?
20 A. It ranges about 150, 160 milligrams per
21 16-ounce cans. It's about 10 milligrams per ounce. The
22 coffee drinks have a little bit higher caffeine.
23 Q. As a producer and seller of energy drinks, who
24 would you say your biggest competitor is?
25 A. It's Red Bull and -- but they're separate
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1 lines. For example, if you take the Java Monster line,
2 which is marketed separately, our biggest competitor is
3 Starbucks. They have a line of energy drinks in
4 addition to their normal coffee drinks where the -- the
5 strange part is that their energy drinks and ours end up
6 with less coffee than in a regular Starbucks -- less
7 caffeine than in a regular Starbucks. Almost half.
8 Q. I hate to break the chain here, but I really
9 should back up.
10 Could you describe your role at Monster Energy
11 and also Mr. Schlosberg's role and how the two of you
12 work together?
13 A. Well, you know, I'm -- I'm the chairman and
14 chief executive officer, so, ultimately, I'm responsible
15 for all of the strategy planning, operations, the
16 business, the marketing, et cetera. I deal with a lot
17 of the intellectual property decisions because it falls
18 under my purview.
19 Mr. Schlosberg is my partner, and so we
20 function together. We literally function as a --
21 together with a -- as a joint executive committee. But
22 it's very informal, so we each have full responsibility
23 and full authority. And where necessary, we discuss
24 things. But in many cases, you know, he would probably
25 be -- take more of a lead in operations and financial.
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1 I would take more of the lead in legal issues,
2 intellectual property decisions, marketing, and some of
3 the positioning of products and formulating products.
4 Q. I'm not asking you for any conversations; I'm
5 just asking about structure, Mr. Sacks. But I just want
6 to know, is there an in-house counsel within
7 Monster Energy Company?
8 A. Yes. We have a whole in-house legal
9 department. We have probably about 10 lawyers in-house.
10 We have three lawyers involved in the IP side and other
11 lawyers involved in regulatory, litigation, and some of
12 the contract work. So it's divided up.
13 Q. Does the head of that department have the
14 title general counsel?
15 A. Deputy general counsel.
16 Q. Who -- is there a general counsel of
17 Monster Energy Company?
18 A. No.
19 Q. Do you serve essentially as the chief legal
20 officer of Monster Energy Company?
21 A. Probably on an informal basis. We just don't
22 have a formal basis. We don't have a need for a general
23 counsel. I'm actively involved in a lot of the legal
24 issues; but, again, that also is often the subject of
25 mutual discussion between Mr. Schlosberg and myself.
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1 Q. Is there an attorney within the company, an
2 employee of the company, who is sort of the senior or
3 head trademark attorney?
4 A. There would be both Mr. Gabriel, who's on this
5 call, and Alexa Lewis.
6 Again -- but it's -- it works more as a -- as
7 collaborative department where they spend a little bit
8 of different time on different aspects of intellectual
9 property.
10 Q. Okay. Thank you.
11 One thing I've noticed just in stores that
12 I've frequented is that the Monster Energy cans seem
13 larger than the other energy drink cans.
14 Is that a -- is that a true perception on my
15 part?
16 A. That was -- not really. I mean, many years
17 ago when we launched Monster, the concept was to offer a
18 drink at -- at that time, it was twice the size of
19 Red Bull, which was sold in an 8-ounce can.
20 Since that time, Rockstar is a leading product
21 that is sold in the same size can as Monster. There
22 have been other products -- Red Bull has increased the
23 size of their products that they sell: 12, 16, and
24 20 ounces as well. One of the newer products in the
25 performance category called Bang is in a 16-ounce.
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1 So, in fact, most of the products today are
2 actually in the 16-ounce can size in the United States.
3 Q. So turning to the development of the name
4 Monster, did it have anything to do with the larger can
5 that Monster Energy offered at the time that the name
6 was developed?
7 A. In principle, no. It was really looking to
8 just -- we liked the concept. It was -- you know, I've
9 tried to describe it different ways. Some people have
10 said, "Is it really literal so that it depicts a
11 Monster? Is it just because of the size?" And I think
12 it's not. I think if you -- I use this to say if you
13 sort of -- if you hit a home run, and it sort of goes
14 right out of the park, you would describe that as just
15 an absolutely stupen- -- stupendous sort of hit. It's
16 just out of the ordinary. It's really extraordinary.
17 And so I don't think it relates to that. It
18 doesn't mean that it's inconsistent with it, but that's
19 not what was intended. It's not descriptive. It's not
20 interested to be physical. It was not intended to be
21 something sized. It's intended to create its own
22 impression.
23 And that was why we were very cautious when we
24 launched the brand to ensure that markets didn't have
25 depictions of people or anything else of that nature.
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1 And we wanted to make the brand have its own identity,
2 and this is what we've established over some 20 years
3 now where we've spent over 6 billion in actually
4 establishing an identity and an image for the brand. It
5 has its own personality.
6 Q. Can you describe the personality of
7 Monster Energy in brand terms? What is the brand --
8 what is the brand that -- how do you perceive the
9 Monster Energy brand?
10 A. It's a in-your-face aggressive blue-collar
11 brand. I think that it was predominantly focused on
12 male, and that's how we launched it.
13 Since that time, the consumer demographic and
14 the positioning of the brand has broadened considerably.
15 We've, you know, introduced products that are primarily
16 designed to appeal to women and to be less aggressive.
17 You look at the original can; it was in a
18 black can. A lot of our product extensions are in zero
19 sugar like cans, like the Ultra which has got -- it's a
20 white can with filigree designs on it. It's much
21 softer.
22 So it's become much broader as the brand, as
23 you can imagine, is nearly 40 percent share brand of the
24 energy market in U.S. and pretty much a substantial
25 share internationally. So it has a much broader appeal
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1 and has a much -- you know, it appeals to all
2 demographics and, you know, is different than -- same
3 thing for when you introduce products like Java Monster.
4 It has a much softer feel to it, the can, the design,
5 and the actual marketing that is -- surrounds
6 Java Monster and those products.
7 Q. We'll talk more about the branding.
8 Is branding important for a company like
9 Monster Energy?
10 A. Yes.
11 Q. It's important in the beverage industry in
12 general or for Monster Energy in particular or both --
13 A. Yeah.
14 Q. -- in your experience?
15 Both?
16 A. Yes.
17 Q. Okay. Do you have any studies or information
18 as to what percentage of Monster Energy's sales derive
19 from males between the ages of 18 and 38?
20 A. No. I think it was very much more anecdotal.
21 It's just our feel. Our feel was that it was
22 substantially larger as you -- when we initially
23 launched the brand. As the brand has developed, I think
24 that the demographics have broadened both upwards and
25 downwards, so we're getting older consumers and younger
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1 consumers.
2 But that still remains the primary
3 demographic, but there is a much broader secondary
4 demographic. Again, it was mainly male, but it's also
5 spread out. And so while it's probably more male than
6 female today, there is a substantially higher percentage
7 of female consumers for the Monster brand products.
8 Q. Do you have any statistics or data based on
9 demographics specifically with regard to age and gender
10 that shows you on December 1st or December 14th -- or
11 more recently what percentage of sales comes from males
12 below the age of 40?
13 A. No.
14 Q. Okay. No. Okay.
15 But impressionistically, you said -- I
16 understood your testimony. No need to repeat it.
17 (Whereupon Exhibit 3 was marked for
18 identification.)
19 BY MR. CHAYKIN:
20 Q. Let's move on to Exhibit 3. And I put
21 Monster Energy into a Google browser, and this is what
22 came up: "Monster Energy" -- with the "R" indicator --
23 "the rebel of energy."
24 Is "the rebel of energy" a term that
25 Monster Energy wanted to show up in its Google search
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1 results?
2 A. I've never heard of that term, so I don't know
3 anything about it.
4 Q. Okay. Well, you can see on Exhibit 3 when --
5 when Monster Energy is -- "Monster Energy Company" is
6 placed into a Google Web browser, there's an ad that
7 pops up that says "Monster Energy, the rebel of energy."
8 Is somebody else -- is there somebody at
9 Monster Energy who's in charge of online marketing?
10 A. There are a number of people. So, you know, I
11 think you get -- sometimes you get people who put in
12 their own comments. I have no knowledge of where this
13 comes from.
14 Q. Okay. Yes, it surprised me so...
15 A. Yeah, surprised me too.
16 Q. Okay. We'll just let that one go, then.
17 (Whereupon Exhibit 4 was marked for
18 identification.)
19 BY MR. CHAYKIN:
20 Q. Turning to Exhibit 4. This is the landing
21 page that comes up once you click on that Monster Energy
22 link that I just showed you in Exhibit 3.
23 Does this look familiar to you at all,
24 Mr. Sacks?
25 A. I'm not sure if I've got the same page. It's
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1 a page with black background that says "Monster Energy,
2 Original Green Monster Energy."
3 Q. Yes.
4 And if you look towards --
5 A. Okay.
6 Q. -- towards the bottom third of the page, you
7 will see it has buttons. One says: "Find store near
8 you." "Buy on Amazon." "Buy on Walmart."
9 So this is kind of the -- yeah. This is kind
10 of the initial page that comes up.
11 And then on the top, we see different tabs for
12 news, products, promotion, sports, music, gaming.
13 A. I haven't been -- visited recently, if this is
14 the current, you know, rendition of what comes up, I'm
15 not in a position to confirm or deny. It looks
16 familiar, but I just don't know this specific --
17 particular version.
18 Q. That's fine. I appreciate your qualification.
19 The M is kind of interesting. Can you tell me
20 the history of the derivation of the M?
21 A. We wanted an icon -- when we created the
22 brand, we were really focused on having an icon that
23 would be identifiable to the brand and would be
24 recognizable on shelves.
25 So, you know, we came up with -- it was
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1 originally an M and we had different treatments, and
2 then we sort of -- the initial -- the original genesis
3 was -- was basically a claw.
4 The feeling of how could we create a claw
5 comes from back from Jurassic Park where the raptor went
6 and had sort of strike through a steel door. So it
7 would show the -- the idea was to try and show the
8 liquid bursting out of the steel can.
9 And so, ultimately, the printing technology
10 wasn't sufficiently evolved at the time to give you that
11 3D effect on a can. You could do it on other sort of
12 printed surfaces. And so we ended up with the sort of
13 the graphic icon that became the feel of a claw, but
14 that's why we call it "the M claw" because its genesis
15 was the letter M. But it ended up with the feel of a
16 claw being stretched out, so it's really -- we call it
17 "the Monster claw," "the M claw."
18 Q. Okay. Is it intended to be kind of an
19 aggressive symbol?
20 A. Intended to be reasonably aggressive, yeah.
21 Q. And, Mr. Sacks, the line through the O is also
22 interesting to me.
23 What's the purpose and origin of that?
24 A. I have no idea. It was just a stylized
25 version. Somebody just designed the font and just liked
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1 the fact that there was a line through the O. It makes
2 no -- there's no other meaning to it.
3 Q. Appreciate that answer, Mr. Sacks. Sometimes
4 the obvious answer is the best one.
5 And if we turn now to Exhibit -- it would be 5
6 in there -- stack.
7 Exhibit 5, we have what we call the "About Us"
8 page.
9 MS. JUDY: Excuse me. I misspoke. It's
10 Exhibit 4.1.
11 (Whereupon Exhibit 4.1 was marked for
12 identification.)
13 BY MR. CHAYKIN:
14 Q. Oh, it's Exhibit 4.1. I'm sorry.
15 Exhibit 4.1. That's my fault, not Judy's -- not Liz's.
16 I was putting this together and had found that I had to
17 keep interlacing additional exhibits. So this was one
18 that was added later.
19 So you can see up at the top there, it says
20 "About Us," and this is how Monster Energy describes
21 itself on the Internet at least. Can you read, if you
22 will, Mr. Sacks, the first paragraph?
23 A. "Most companies spend their money on ad
24 agencies, TV commercials, radio spots, and billboards to
25 tell you how good their products are. At Monster, we
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1 chose none of the above. Instead, we support the scene,
2 our bands, our athletes, and our fans. We back athletes
3 so they can make a career out of their passion. We
4 promote concert tours so our favorite bands can visit
5 your hometown. We celebrate with our fans and riders by
6 throwing parties and making the coolest events we can
7 think of a reality."
8 Q. Stopping there. So explain this marketing
9 strategy to me. It sounds like it doesn't involve TV
10 commercials; it involves some other approach. And I'm
11 just wondering how that translate into sales. And if
12 you could explain that, I would appreciate it.
13 A. What it does is it makes your brand authentic.
14 So it's the Ferris Bueller effect. You want to be with
15 the hero. You want to be with the cool guy. You want
16 to be the cool guy, the cool brand.
17 So we don't think that if you simply advertise
18 on TV you're cool. You're seen by consumers today as
19 being corporate and being -- having money and just
20 spending it but not having any personality and not
21 having any credibility.
22 By sponsoring the actual athletes in their
23 sports, in their lifestyles, you become part of the
24 lifestyle of consumers that follow those sports and
25 believe in them.
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1 So when we, for example, started to do
2 motorcycle racing, we did Supercross. We started to
3 sponsor riders, and then from riders we ended up at
4 teams. And as the brand has grown and developed, we've
5 continued to look for further expansion, and we started
6 to expand and actually sponsor the actual events at the
7 series.
8 Now, when we say we don't take TV commercials,
9 that is correct, but we communicate with consumers
10 through TV. That's exactly how we do communicate. But
11 we communicate with the credible athlete in the event so
12 that the consumer doesn't switch off the TV when it gets
13 to commercial time and go -- go to the kitchen and get a
14 beer or a drink.
15 So we really are integrated into the sport and
16 into the event. And as we continue to grow, so we've
17 obviously needed to become a little more mainstream and
18 to be more involved in the sport. But in the -- in the
19 sports that we are in, we actually sponsor a lot of the
20 events and activities.
21 And it started off much more narrow, but, over
22 the years, it's broadened as our brand range has
23 broadened. So that we have products, for example, today
24 that are in fitness and health, like Muscle Monster and
25 Hydro. And so we cover all -- all -- all types of
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1 events, all types of consumers.
2 But that's what we do. And, again, we still
3 don't have traditional TV ads, campaigns, for example.
4 We just don't -- we don't function like that. But we
5 spend a lot of money on athletes and sponsorship of
6 events, as I've said. We spent -- you know, we spent
7 over 6 billion. We spend, you know, over a half a
8 billion a year currently on our marketing activities in
9 very different ways. And it gets to social media it and
10 gets to -- for example, our YouTube channel. I think
11 you've seen declarations from me. We have probably the
12 ninth most popular brand on YouTube and Facebook.
13 That's done without taking out traditional advertising.
14 That's all I'm trying to explain.
15 Q. So you're sort of making a connection between
16 the brand and the sports that people are passionate
17 about?
18 A. Correct. Correct.
19 Q. And --
20 A. A broad spectrum of sports.
21 Q. Right.
22 I've seen you involved in, for example, ski
23 and snow sports; is that correct?
24 A. Yes, snowboard, skis. Sure.
25 Q. Have you done surfing?
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1 A. Yes. Sure.
2 Q. Is it fair to say that a lot of the sports are
3 of the extreme nature, not necessarily traditional
4 sports like baseball or football?
5 A. They are extreme in nature but, again, even
6 in -- within the extreme nature sports, they've gone and
7 become much broader. So while we don't, for example,
8 sponsor football, we do sponsor Rob Gronkowski, who is
9 one of the most well-known and one of the best-known
10 personalities in the NFL.
11 We do sponsor -- again, we don't sponsor
12 soccer, but as we broaden, we now have a relationship
13 with eight Premier League teams in England,
14 Premier League teams. So we sponsor -- on the
15 sidelines, there are -- along the sideline of each of
16 the pitches, there are illuminated signs and we sponsor
17 that. Now, that goes around the world. So that brings
18 us to the regular soccer followers as well.
19 We've had to broaden. But initially, the
20 brand was much more extreme sports and motor sports, it
21 has broadened as we continue to grow the brand over the
22 past 16 or 17 years.
23 For example, we sponsored the Angels, which is
24 baseball. That just happened. We have a sponsorship at
25 the Angel Stadium. Well sell our products and that
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1 becomes mainstream. But, again, that's how we've
2 continued to try and expand the brand as we've grown.
3 Q. Okay. Got it.
4 Rather than read all four of these
5 paragraphs -- and I'm not trying to leave anything out
6 that's, you know, a problem. But I just wanted to jump
7 down to the very last sentence -- the last two lines --
8 two sentences.
9 It says: In short, at Monster, all our guys
10 walk the walk in action sports, punk rock music,
11 partying, hanging with the girls, and living life on the
12 edge. Monster is way more than an energy drink. Led by
13 our athletes, musicians, employees, distributors and
14 fans, Monster is a lifestyle in a can."
15 I'm not going to take that sentence apart line
16 by line, but it does, again, seem to be appealing mostly
17 to men, doesn't it?
18 A. That was the original positioning, and we've
19 stayed core to that position. But, again, you've got to
20 understand our theory in the marketing. It's -- in
21 marketing, we believe that if you market a brand to
22 males, females will drink it. If you market a brand
23 predominately to females, males will not drink it.
24 Simply because it's not true.
25 And so we believe that by marketing the brand
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1 to males, it doesn't mean you're not marketing it to
2 females. We do market to females, and we have continued
3 to do that on an increasing basis but through products
4 that are softer through the actual packaging, that is
5 softer due to the fact there's no sugar in them, they're
6 lighter through flavors that are lighter, et cetera.
7 So that's just our theory, but it is
8 predominantly a male brand. But as I said, that was the
9 original history, and it's continued to broaden although
10 probably still more male than female. But very much the
11 female consumer is part of our brand.
12 Q. What about the "party" reference in -- in that
13 last paragraph? I mean, is -- is -- is there a party
14 element to this lifestyle?
15 A. There's always a party element. That's what
16 young people do. They go to parties. They go to
17 concerts. They go dancing. Again, there's as many
18 females as there are males. But the point is, it's
19 about a younger lifestyle. That's how young people, you
20 know, entertain themselves. Parties, sport -- sport,
21 party, music, girls, and now, you know, gaming has
22 become a big platform.
23 In the last number of years, gaming has become
24 a very big platform for us. And, again, that tends to
25 broaden our consumer base of younger people who don't
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1 necessarily follow sports as much today because perhaps
2 as they did in the past and are more focused on gaming
3 and benefits of gaming.
4 Q. Okay. Next exhibit.
5 (Whereupon Exhibit 5 was marked for
6 identification.)
7 BY MR. CHAYKIN:
8 Q. It's just really a page that your -- the
9 attorneys for Monster Energy filed indicating what you
10 were expected to testify to as a witness. They also
11 listed other witnesses, but this is one that they wrote
12 for you.
13 It says that: "Mr. Sacks is expected to
14 testify regarding opposer, opposer's federal
15 registrations and file histories for its Monster Energy
16 and other Monster-containing marks identified in its
17 amended notice of opposition filed in the proceeding,"
18 which they refer to as the "Monster marks"; opposer's
19 use of Monster marks, opposer's continuous use the
20 Monster marks in connection with restaurant and bar
21 services; opposer's Monster Beastro Restaurant" --
22 Rather than me talking the whole time, after I
23 just read off one, can you say, "Check, I've got that,"
24 or "Yes, I will testify to that," or "No, I don't know
25 anything about that"? How about that?
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1 A. All right.
2 MS. ZADRA-SYMES: We prefer that you actually
3 ask the question just to avoid any -- any confusion on
4 the transcript.
5 MR. CHAYKIN: Okay. So let me ask a question.
6 BY MR. CHAYKIN:
7 Q. Will you testify about Monster Energy's
8 federal registrations and file histories for its
9 Monster Energy and other Monster-containing marks?
10 A. I believe so.
11 Q. Okay. Will you testify about the use of the
12 Monster marks?
13 A. Yes.
14 Q. Can you -- will you testify about
15 Monster Energy's continuous use of the Monster marks in
16 connection with restaurant and bar services?
17 A. Yes.
18 Q. Will you testify about the Monster Beastro
19 Restaurant?
20 A. Yes.
21 Q. Will you testify about the VIP hospitality
22 areas at events sponsored or attended by opposer?
23 A. Yes.
24 Q. Will you testify about opposer's goods and
25 services, including the wide variety of goods and
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1 services on which opposer uses its marks?
2 A. Yes.
3 Q. Will you testify about opposer's enforcement
4 efforts of its Monster marks?
5 A. Yes.
6 Q. Will you testify about the marketing,
7 advertising, promotion, sale, use, and rendering of
8 goods and services in connection with opposer's Monster
9 marks?
10 A. Yes.
11 Q. Will you testify about the strength and/or
12 fame of opposer's Monster marks?
13 A. Yes.
14 Q. Will you testify about consumers for opposer's
15 goods and services offered in connection with opposer's
16 Monster marks?
17 A. Yes.
18 Q. Will you testify about the price of opposer's
19 goods and services offered in connection with opposer's
20 Monster marks?
21 A. Yes.
22 Q. And the channels of trade for opposer's goods
23 and services offered in connection with opposer's
24 Monster marks?
25 A. Yes.
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1 Q. Okay. Will you testify about applicant's -- 2 that's us, Ice Monster -- applicant's U.S. Application 3 Serial Number 86/274025? 4 A. To the extent I can, yes. 5 Q. Okay. And the facts relating to the 6 likelihood of confusion in this case? And I think it 7 means with reference to that serial number. 8 A. Yes. 9 Q. Will you testify about the markets for 10 opposer's goods and services offered in connection with 11 its Monster marks and the types of services offered 12 under applicant's mark? 13 A. Yes. 14 Q. Will you testify about restaurants, coffee 15 shops, ice parlors, and/or snack bars with takeout that 16 sell both flavored and fruit ice products and products 17 bearing one or more of opposer's marks -- opposer's 18 Monster marks? 19 That's all it says. Let me rephrase that 20 because the way I said it, it sounded wonky. 21 Will you testify about restaurants, coffee 22 shops, ice parlors, and/or snack bars with takeout that 23 sell both flavored and fruit ice products and products 24 bearing one or more of opposer's Monster marks? 25 A. I'm not sure I understand it fully but
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1 probably, yes.
2 Q. I didn't write this; your attorneys did.
3 And, finally, will you testify about companies
4 that sell both beverages and frozen confections under
5 the same brand?
6 A. Yes.
7 Q. What's your understanding of the word
8 "confection"?
9 A. Confection is -- it can be, you know, a room
10 temperature confection and ice confections, ice creams,
11 ice lollies, things of that nature.
12 Q. Okay. Can confection be a candy?
13 A. It could be candy.
14 Q. Okay. All right. Good.
15 If you look at Exhibit 6 now, Mr. Sacks.
16 (Whereupon Exhibit 6 was marked for
17 identification.)
18 BY MR. CHAYKIN:
19 Q. An article entitled "Monster Energy's
20 Marketing Mantra Is All About Experiences."
21 Have you ever seen this article before?
22 A. No.
23 Q. Okay. Do you know a person named
24 Marianne Radley.
25 A. She was involved in our marketing department
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1 some years ago. But I think probably around about the
2 time of this article, which appears to be November '17,
3 she was there for a short period of time.
4 Q. Okay. Let me ask you if you agree with some
5 of the quotes -- with some of the things she's quoted as
6 saying. And, by the way, journalists don't always get
7 quotes right, but let's just see if you agree or
8 disagree with these remarks she made.
9 She says: "We're very hesitant about doing
10 interviews for no other reason than focusing on building
11 the brand one can at a time with intimate consumer
12 connections."
13 MS. ZADRA-SYMES: I'm going to object. This
14 lacks foundation as to whether or not she actually made
15 that statement for the reason you said. You have no --
16 if it's an accurate quotation from her.
17 MR. CHAYKIN: Okay. But -- let me drop that
18 one because it's not even, I think, very literate.
19 BY MR. CHAYKIN:
20 Q. But Ms. Radley is quoted, says that "Our
21 marketing has been below the line. We try to keep it
22 minimal so it doesn't look like we're pushing so much in
23 your face. Everything we do is genuine and sincere, and
24 we try to keep that for all points."
25 That sounds somewhat similar to what you said
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1 before.
2 A. I just don't understand what she's saying. I
3 don't understand what "points of communication."
4 But I've given you my description which is, I
5 think what she's trying to describe, and not very
6 accurately or very elegantly -- I think my description
7 is much better of how we position ourselves.
8 And I don't think it's that different, but I
9 just think this is her spin or the writer's spin on what
10 she may have said. It's not exactly what I would say.
11 Q. Okay. You mentioned gaming in one of your
12 answers just before. And on the next page, the author
13 of the article discussing gaming.
14 When you say "gaming," you mean video gaming?
15 A. Yeah, video gaming. Yeah. Yeah.
16 Q. So do you actually sponsor some of the gamers?
17 A. Yes. Sure. Gamers, some of the events, yeah.
18 Q. You sponsor some of the tournaments too?
19 A. Yes.
20 Q. Okay. Over to the next page -- and this is
21 paraphrasing Ms. Radley. I just really want to hear
22 whether you go along with this. She said that the
23 brand's -- that some of these connections further the
24 brand's bad boy image.
25 Do you think the brand has a bad boy image?
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1 A. Not really. Don't sell $4 billion worth of
2 products in the U.S. simply with a bad boy image.
3 That's a little narrow.
4 Q. And let's take the next exhibit, which is
5 Exhibit 7.
6 (Whereupon Exhibit 7 was marked for
7 identification.)
8 BY MR. CHAYKIN:
9 Q. And there's a part on your Web page where
10 you're able to get to this page.
11 A. Okay.
12 Q. It's called "The Monster Girl Wallpapers."
13 A. I'm trying to find how do I get back out of
14 this thing now.
15 Q. I'm sorry.
16 A. I've got this thing up, but I...
17 Okay. Now I've got -- what exhibit number?
18 Q. Exhibit 7.
19 A. Okay. Right. What is your question?
20 Q. Well, what's the purpose of these wallpaper
21 girls and why are they on your Web site?
22 A. Well, because we have -- we have
23 Monster Girls. I mean, if you're -- if you're --
24 they're ambassadors for the brand. Girls appeal to
25 males and it's been part of the Monster positioning, you
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1 know, since its inception. We just think that, you
2 know, it's part of the excitement around the brand. No
3 different to the Laker Girls or the Dallas Cowboy
4 cheerleaders or anything else.
5 Q. Uh-huh.
6 (Whereupon Exhibit 8 was marked for
7 identification.)
8 BY MR. CHAYKIN:
9 Q. So if you look at the next exhibit, Exhibit 8,
10 I guess what you're able to do on this Web site -- it's
11 called "wallpaper," and you can download a
12 high-resolution photo of each one. So here's a
13 high-resolution photo of a young woman named Linsey.
14 Is it the same idea; that it's just a way
15 to -- I guess I'm having a hard time understanding what
16 this has to do with energy drinks.
17 A. Well, it's not. It's just an attractive
18 woman.
19 MS. ZADRA-SYMES: Objection. There's no
20 question pending. There's no question pending.
21 BY MR. CHAYKIN:
22 Q. Yeah. The question is: What does this have
23 to do with energy drinks?
24 A. Just marketing. Like what does the
25 Laker Girls got to do with basketball? What do the
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1 cheerleaders got to do with the football? They don't
2 play football.
3 Q. I don't have to answer that question, but I
4 have an idea what they do. They're there to get the
5 crowd interested and excited about the game and cheer
6 the team on.
7 Okay. So these are -- did you still have the
8 Monster wallpaper girls?
9 A. I'm not sure what the Monster wallpaper girls
10 are. I know we have Monster Girls. They're active in
11 most of our sporting events. They attend the
12 activation. They attend the VIP areas and interact with
13 consumers. That is -- yeah, that is ongoing.
14 Q. Is that part of Monster Energy's image, brand
15 image?
16 A. It's part of it.
17 (Whereupon Exhibit 9 was marked for
18 identification.)
19 BY MR. CHAYKIN:
20 Q. Okay. Okay. Let's go to the next exhibit,
21 which is Exhibit 9. I don't know if we may have skipped
22 one.
23 MR. CHAYKIN: Did we? We did.
24 MS. JUDY: No. I think we hit every one.
25 MR. CHAYKIN: Okay. Good.
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1 BY MR. CHAYKIN:
2 Q. So Exhibit 9 is a drink called -- depicts a
3 drink called "Monster Rehab."
4 Can you tell me --
5 A. Right.
6 Q. Can you tell me the meaning of the word
7 "Rehab"?
8 A. Origin of the word "rehab" was from the rehab
9 pool party at the Hard Rock Cafe and Hotel in Las Vegas.
10 That was the original concept. And the drink was
11 intended to be a drink that, you know, you just had
12 after partying or after an event. It's really just
13 trying to expand the use occasion. It's noncarbonated.
14 It has electrolytes, which has the attributes of a
15 sports drink. And it has -- it's low in calories.
16 So simply it's -- it's a drink that is an
17 energy drink that really tries to fulfill a different
18 use of occasion, a broader use occasion. And it's
19 actually for people who want noncarbonated products, and
20 it's probably used more in connection with sports than
21 other drinks that are carbonated.
22 Q. So you view the term "rehab" as more of a
23 sports recovery concept?
24 A. Yeah. You can see what it says. It says
25 "Refresh, rehydrate, and revive." In other words,
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1 rehabilitate. That's how we -- sort of the marketing
2 play on it.
3 Q. Now, in the next paragraph, it says "and it
4 is" -- "and is the perfect choice after a hard day's
5 night. Not many sports played after a hard day's
6 night."
7 So is it also intended -- the question is: Is
8 it also intended to help people recover from a party?
9 A. Activity of -- activities and partying. It's
10 not intended to be a hangover drink of any sort. It's
11 just simply to recover and refresh. But it's -- again,
12 gives you a hook, but that doesn't become the only
13 occasion.
14 You would hardly have very many sales if the
15 only people you're going to sell this to are people who
16 specifically have a party event, have this in their back
17 pocket and drink it the next morning. It's just a story
18 around a different look on the product. But this is a
19 product that's drunk primarily -- and sold in
20 convenience stores -- on the go during the day when
21 people are going to work, you know, during the day or
22 coming home from work.
23 Q. You mentioned convenience stores.
24 And I guess, would that include gas stations?
25 A. Sure.
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1 Q. Okay. And I'm focused more on the U.S. market
2 because we are talking about a U.S. trademark here.
3 A. Yes.
4 Q. The dispute is about a trademark in the U.S.
5 So I know that -- well, let me just ask a
6 question. What percentage of sales -- Monster Energy
7 sales in the U.S. comes from convenience stores and gas
8 stations and what percentage from traditional grocery
9 stores?
10 A. Again, the percentage was traditionally much
11 higher in convenient -- what I call convenience and gas
12 as one category. But, really, gas stations today are
13 literally small stores, small convenience stores. And
14 that used to be, you know -- you know, pretty high,
15 probably 70 percent.
16 But that becomes substantially reduced as
17 we've continued to broaden our distribution and sales,
18 and grocery continues to be a bigger part. The stores
19 like Walmart and Kmart -- not Kmart -- Walmart, club
20 stores, like -- have become a much bigger proportion of
21 our sales. E-commerce, Amazon has become a big, a very
22 big proportion of our sales today. It has become quite
23 large and is growing pretty rapidly.
24 And so there is a broader -- a broader, you
25 know, percentage that -- the fact is that our products
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1 are found on the shelves of every -- pretty much every
2 single grocery store with extensive displays throughout
3 the United States. It's just a question of the fact
4 that it's more of a convenience item -- we do sell in
5 multipacks as well -- but that your percentages of sales
6 are just more in the convenience and gas channel.
7 Q. Okay.
8 A. But it's not -- all the other channels are
9 very big.
10 Q. So is it 60/40 convenience/gas versus
11 traditional grocery and --
12 A. No. I think it's probably closer -- getting
13 closer towards the 50 percent level. I just haven't
14 measured it recently.
15 You know, as we continue to increase, we start
16 seeing more and more sales increasing in traditional
17 grocery, in the club stores, in the mass merchandisers.
18 And, again, you know and then basically online and
19 through Amazon type of services.
20 Q. So now, a customer could go to a Costco and a
21 buy a large quantity of Monster Energy product at once,
22 right?
23 A. What they would buy there, they would buy
24 probably a 12- or 24-pack, depending on the club. Some
25 have 12-packs.
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1 Or they will go to grocery generally it's more
2 of a 4-pack or a 10-pack.
3 Yeah.
4 Q. Do you sell any packs of product that have a
5 variety of Monster beverages?
6 A. In limited convenience -- I think generally
7 the only ones that are -- generally, I would say pretty
8 much mainly Costco. There may be some variety packs in
9 Sam's Club but much smaller. It's mainly -- mainly
10 Costco has the variety pack, although there are some,
11 but it's a small portion of our business.
12 Q. Your -- does your internal monitoring indicate
13 to you that consumers are generally loyal to one type of
14 Monster beverage or another, or are you finding that
15 they surf around to beverages?
16 A. I think initially the distinction used to be
17 more between full calorie or full sugar and zero sugar
18 products. I think that recently, consumer behaviors
19 have just started to have a lot more flavor choices so
20 that they do basically change flavors. But we still
21 think most of them are brand loyal. But they do try
22 different flavors.
23 And one of the reasons for us is that success
24 is we do have a lot of flavors, but they all come back
25 to the banner that becomes what they feel is safe, what
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1 they feel is good, and what they know, and it's
2 trustworthy and reliable for them.
3 Q. Have you done any studies or -- first, let me
4 ask: Have you done any studies of sort of the life
5 cycle of your typical consumer? And this is just by way
6 of example. For example, he's a freshman in college,
7 he's 18 years old, and now he moves on to become a young
8 married, and then he moves on to become a 30-something.
9 And during the course of those years, do their tastes
10 change? Do their preferences change? Do you have any
11 studies like that?
12 A. I don't think we have studies. I think we
13 just know our consumer to the best we can. We believe
14 they do; they can stay loyal and we continue.
15 That's one of the reasons we've been able to
16 actually broaden our demographic. It's gone -- become
17 much older. So people who were 20 15 years ago now
18 35 -- or who were 30 and now 45, and they're still
19 drinking our drink.
20 That's part of the marketing and part of the
21 success of Monster, the fact that we continue to be able
22 to grow and we continue to be able to also be attractive
23 to the younger consumers who are coming into the market.
24 So the consumers coming into the market at the
25 low end of our demographic, the 18 area, those are new
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1 consumers. And so you obviously have to engage in
2 sports or marketing activities that would appeal to
3 younger consumers of that demographic so that you keep
4 on expanding and not losing your -- your consumer.
5 Otherwise, your brand becomes old and then becomes, you
6 know, out of fashion. And that's obviously the thing
7 you have to guard against, which we do.
8 Q. Do you also think there's any danger of
9 diluting the brand if you stretch it too much? Do you
10 ever consider that as a problem?
11 A. No. And that's why we do that -- we do that
12 carefully. That's why, as I indicated earlier, I think
13 that if you create a brand that is predominately --
14 sub-brand that would be predominantly female oriented,
15 you may start having some sort of dilution. I think
16 that you -- we look at all consumers, female and male,
17 as our demographic. We just have a prominent
18 demographic. Then you have secondary demographics.
19 And we just believe that the way we're doing
20 it is we still get to the vast majority of people who
21 will have and drink energy drinks. Obviously it's broad
22 because you can't be narrow if you end up with 4 billion
23 of sales.
24 And the energy category is a very broad
25 category today. The categories, you know, it's, you
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1 know, the tens of billions of sales and it's -- there's
2 not a store in America that you don't find energy drinks
3 at. So, you know, they're available everywhere: On
4 premise, off premise, sporting events, sporting outlets,
5 wherever you go.
6 Q. What's the average price of a can of
7 Monster Energy drink?
8 A. Well, that depends. If you have a multipack,
9 your price may be just under $2 per can. But that's if
10 you're selling multipacks, so it's really a 6 or $8
11 purchase if it's a 4-pack. If it's a 10-pack, it's $15.
12 Or an 8-pack is about to try to get a price point of,
13 say, 9 or $10.
14 It also depends on the outlet. If you go to
15 convenience stores, you have a product that's about
16 $2.70, but you have a 24-ounce can which is about $4.
17 So somewhere between $2.50 and $4 at convenience store
18 of a single purchase, single item. But, again, they
19 also sell 4-packs.
20 So it -- it varies. It varies from -- as I
21 said, from $2 up from a single item, up to, you know,
22 you go up to $30 if you take the -- a case at Costco.
23 But the -- again, the single products are also
24 higher in restaurants. In restaurants, single products
25 would be 4 to $6 probably as your range for on-premise
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1 accounts. 2 Q. So, in other words, a pizza place, for 3 example, that -- 4 A. Yeah, pizza place. You go to Carl's Jr. You 5 go to Hardee's. You go to, you know, Wingstop. There 6 are other places that have our products. They would 7 probably be -- on the menu, they would probably be 4 to 8 $6. 9 Q. And when they serve your products in those 10 places, do they serve them in the can or is it possible 11 to have a Monster fountain like they do for Coke or any 12 other -- 13 A. Well, it depends. We do have paper cups, and 14 so obviously where they pour, especially at sporting 15 events. And where we have restaurant services or where 16 we do activation and events and entertainment, we use 17 cups. 18 And at most sporting events we were selling 19 at, for example, which we do at the Angels Stadium or 20 Anaheim Ducks or some of the ice hockey venues we have 21 around the country, they would pour, they would sell in 22 cups, the Monster brand of cups. 23 (Whereupon Exhibit 10 was marked for 24 identification.) 25 ///
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1 BY MR. CHAYKIN:
2 Q. I want to go through the next exhibit now,
3 which is 10. And it's really just an example of how the
4 trademark office lists your Rehab brand or Rehab mark
5 and its registry.
6 MS. ZADRA-SYMES: I'm going to object to that
7 characterization of the document because this is just --
8 obviously you can click on each of these and get a more
9 detailed listing of what is actually in the registration
10 at the trademark office.
11 MR. CHAYKIN: That's correct. And if I were
12 to produce all of those, I'd have a stack of trademark
13 documents that I wouldn't be able to see over.
14 And I'm really just wanting to show the
15 witness that if you do a search -- and I'll go into the
16 detail of it to lay a foundation, Counsel. But -- well,
17 let me ask the witness a question.
18 BY MR. CHAYKIN:
19 Q. Have you ever done a search on the trademark
20 registry, Mr. Sacks?
21 A. Probably many years ago, yeah.
22 Q. Okay. So if you look at the line that says
23 "Refine search," and then it says underneath it "Current
24 search," you can see what I inputted to do this search.
25 A. You put -- yeah.
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1 Q. And I inputted "Rehab," and MN stands for mark
2 nonpunctuated. And then -- and then -- and "Monster"
3 is -- with ON means the owner is -- has to have
4 "Monster" in their name.
5 There's really only two entities of interest
6 that have "Monster" in their name. One is a company
7 called -- it's a little energy company called
8 Energy Monster or something like that. Has nothing to
9 do with us. But by using "Monster," I've -- I've turned
10 up -- this is what showed up on that search.
11 So obviously there's quite a few registrations
12 on this. Some of them might be just the word. Some of
13 them -- well, these are all -- they should be all
14 wordmarks, but they might not be.
15 The question I have is the very last -- do you
16 have a trademark for just "Rehab"?
17 A. I presume so if it's come up. I mean, I
18 wouldn't -- I don't recollect specifically. But I
19 probably have a trademark for "Rehab" in Clause 32
20 perhaps. I don't know.
21 I'm not -- not for me to speculate. I can't
22 remember.
23 Q. You don't remember whether you have a
24 trademark for "Rehab." Okay. That's fine.
25 Let's move on to the next exhibit, which is --
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1 I think you mentioned it earlier. This is the
2 Muscle Monster Energy shake?
3 A. Right. Right.
4 Q. Okay. Now I guess I have -- my question is:
5 If we look at Muscle Rehab, the word "Monster" is first,
6 but on this --
7 A. Right.
8 Q. -- the word "Muscle" is first and "Monster"
9 follows.
10 Is there a reason for the distinction between
11 these two in terms of the order?
12 A. No, no. Those are common words that in and of
13 themselves have no separate meaning or identity or real
14 issue. They're simply on -- some subservient to
15 Monster. Monster is the brand. That's the name that's
16 central to everybody's recognition.
17 So we'll use Muscle Monster. We'll use --
18 we'll use -- you know, we used "Rehab" -- sorry --
19 Monster Rehab. I think at the moment we're debating
20 whether we want to actually change it to call it
21 Rehab Monster. We made -- the new version of cans may
22 have "Rehab Monster" on them.
23 Those are ultimately just the descriptive or
24 generalized statements but don't impact in any way on
25 the specific brand. The brand is Monster. Those are
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1 just things that are around it.
2 It's the same thing for Monster -- we have
3 Monster Energy Plus juices. In some countries, we'll
4 have Juice Monster. In some countries, you can't say
5 "juice," so you say Juiced Monster. They're all
6 descriptive and they're all general.
7 That's pretty much what my answer is. The
8 issue is that this is Monster. You can't sell something
9 called Muscle. We can't sell something called Juice.
10 You sell Monster.
11 Q. Is it your testimony -- and I don't want to
12 misstate it; I just want to get it right.
13 Is it your testimony that the -- the order of
14 the words isn't important in terms of --
15 A. I'd say it's not -- I don't think it's
16 important to the trademark. I think it's a marketing
17 issue. I could have Monster Muscle, and I could have
18 Muscle Monster. And that's just a tossup between our
19 marketing people as to what looks better, reads better.
20 What is essential and what identifies our
21 product and our brand is Monster. Everything else is
22 ancillary to it.
23 Q. Okay.
24 A. Another way of saying it is it helps identify
25 products in the Monster brand. So you have
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1 Rehab Monster, Juice Monster, Muscle Monster, you know,
2 Monster Ultra. It's just a way to help the --
3 distinguish the different products. But again, what is
4 common throughout all of them is the actual brand is
5 Monster.
6 Q. Okay. So are you familiar with the term "a
7 family of marks"?
8 A. I'm familiar with -- yeah. I think so.
9 Q. Do you think that Monster Muscle and
10 Monster Rehab are part of a family of marks?
11 MS. ZADRA-SYMES: Object to the extent you're
12 calling for a legal conclusion.
13 MR. CHAYKIN: I'm just asking whether the
14 witness thinks they're part of a family or not. I'm not
15 attaching any legal significance to it at all. I just
16 want to know what the witness thinks or refers to them
17 as a family of marks.
18 THE WITNESS: I think in a very broad sense,
19 they're part of the Monster family. The mark is
20 Monster. That's the house mark. That's the house
21 brand. All these other things are descriptive, but it
22 all brings them back to the Monster brands.
23 MR. CHAYKIN: Okay. Well, let's skip
24 Exhibit 12 and go on to Exhibit 13. This one is called
25 "Monster Assault."
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1 (Whereupon Exhibit 13 was marked for 2 identification.) 3 THE WITNESS: Right. 4 BY MR. CHAYKIN: 5 Q. Is this a newer brand, Mr. Sacks? 6 A. No, no. It's been around a long time. 7 Q. Hmm. 8 Again, I'm -- 9 A. The design has probably changed a few times 10 over the years. 11 Q. The description says: "Monster Energy 12 Assault. At Monster, we don't get too hung up on 13 politics. We're not for the war, against the war, or 14 any war, for that matter." 15 I know you may not have been the author of 16 this, but can you explain what that sentence means with 17 regard to your brand? 18 A. It's just a tongue in cheek. We were -- we 19 were small. We were at war with the big beverage 20 companies. 21 Q. Oh. So that's -- 22 A. -- we're just at war with the big beverage 23 companies. We've got to come out with something that's 24 going to compete with you guys. That's all we're 25 saying.
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1 Q. This wasn't a specific broad statement about
2 any specific war or war agenda?
3 A. No, no. That's exactly why we say we're not.
4 We're just a -- there's no politics in our company.
5 There's nothing -- it's just a fun company, a way of
6 saying, "Hey, we got to take on the big guys."
7 And this particular product, the flavor is
8 closer to a Dr. Pepper, cola-type flavor so it really --
9 it was just simply a tongue in cheek and just a fun way
10 of, you know, of -- of, you know, having fun with the
11 bigger competitors, the big companies, the Pepsis and
12 Cokes of the world, the Dr. Peppers.
13 Q. Okay. So then in the next paragraph, it says:
14 "We put the camo pattern on our new Monster Assault can
15 because we think it looks cool. Plus, it helps fire us
16 up to fight the big multinational companies who dominate
17 the beverage business."
18 Aren't you guys a big multinational company?
19 A. This was a story we put out in 2004, something
20 we did back then. We retired it and just kept the
21 story. We're quite big now, but there's still bigger
22 companies. There's still Coke and Pepsi. But this was
23 the story and it just stayed with us.
24 Q. Okay. Thank you, Mr. Sacks.
25 MR. CHAYKIN: And by the way, Exhibit 14 is
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1 just another readout of the search that I did, but we
2 don't need to address it.
3 (Whereupon Exhibit 14 was marked for
4 identification.)
5 (Whereupon Exhibit 15 was marked for
6 identification.)
7 BY MR. CHAYKIN:
8 Q. Exhibit 15 is, I believe, the amended notice
9 of opposition that was filed in this case by
10 Monster Energy.
11 And the main reason I put it in as an exhibit
12 is because I wanted to anchor us to recognize that, you
13 know, there is an actual proceeding going on and this is
14 what it's about.
15 I'm not going to go through the complaint line
16 by line. I will ask you, though, Mr. Sacks, were you --
17 do you review these complaints before they're filed,
18 these -- these filings in the trademark office before
19 they're filed?
20 A. Generally, as the company's got bigger,
21 probably I do less or look at them more quickly. I used
22 to be more involved but probably less now.
23 Q. That would probably be Mr. Gabriel's job,
24 then?
25 A. Yeah, he would be -- probably be more involved
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1 in it.
2 Q. Okay.
3 A. And would look at it for the company.
4 Q. Okay. Next question: Do you have an estimate
5 or a -- maybe you have a running total or maybe you get
6 reports of this, how many U.S. registrations does
7 Monster Energy have for trademarks?
8 A. No idea.
9 Q. Okay.
10 A. We have many. This is our main asset. We
11 have a company that we built from the ground up that now
12 has a market capitalization of $45 billion.
13 The major asset that we have -- if you take
14 the actual value of the hard assets we have, they're a
15 couple billion dollars. But everything else, you know,
16 90 percent of our assets, more than 90 percent, is
17 represented by the value of our trademarks. And our
18 trademark is Monster. That's the main trademark. All
19 the others are valuable but ancillary and supported. So
20 that is what this company's built.
21 Obviously my job is to ensure that I protect
22 that mark and ensure that there is isn't confusion, and
23 that is what I do. So we do take that seriously, and we
24 do file a lot of marks, including particularly for, as
25 you've indicated in the law search, you have different
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1 sub-brands and different flavors, and we try and
2 register them. Some of them have been linked back to
3 Monster. Some are on their own. But that is an
4 important part of our business.
5 MS. ZADRA-SYMES: Counsel, is this a good time
6 for a break? We've been going for an hour and 20
7 minutes. Could we take a break?
8 MR. CHAYKIN: Absolutely.
9 (Off the record at 11:22 a.m. and back
10 on the record at 11:35 a.m.)
11 BY MR. CHAYKIN:
12 Q. Hi, Mr. Sacks. I noticed that you were on the
13 phone while you were muted. Did you speak with your
14 lawyer during the break?
15 A. Yes.
16 Q. What did you talk about?
17 MS. ZADRA-SYMES: I'm sorry. What was that
18 question?
19 MR. CHAYKIN: "What did you talk about?"
20 MS. ZADRA-SYMES: Objection. Attorney-client
21 privilege. Instruct the witness not to answer.
22 MR. CHAYKIN: Okay. You know, anything you
23 said to him during examination is subject to
24 questioning.
25 MS. ZADRA-SYMES: There was no question
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1 pending when we took a break. 2 MR. CHAYKIN: I know that, but you can't 3 interrupt testimony and then coach the witness. 4 MS. ZADRA-SYMES: And that did not happen. 5 MR. CHAYKIN: Okay. We'll just note that. 6 BY MR. CHAYKIN: 7 Q. I'd like to talk to you a little about the 8 process for determining whether to register a mark or 9 not. Who -- can you describe that process to me? 10 A. It's an informal process. We look at 11 products. We look at new ways of describing the 12 products or packaging or line extensions. And then 13 we -- we look at, you know, where we are. And I'm 14 focusing on the U.S. Obviously there's supplies around 15 the world as well. We look at the product, and we look 16 at whether we believe that that particular package or 17 variant is adequately covered by an existing trademark 18 or not. And that's done by our in-house trademark 19 lawyers in conjunction with our outside counsel. 20 Obviously there's some basics. If I launch a 21 new product and I have a new product for Monster, I'm 22 going to -- I talk to the trademark people and ask them 23 to clear whether that particular name -- because it may 24 be a flavor name or it may be a sub-line name -- is, in 25 fact, or design even, is it available, what does the
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1 register look like, and whether we should register it. 2 And then we decide whether we register it on its own or 3 in combination with Monster or is it a design mark or 4 wordmark. 5 And then I generally, you know, get advice 6 from our -- our IP lawyers make the decisions and, you 7 know, they keep me advised. And I, you know, go along 8 with it and work along with them. 9 Q. And does the same apply to decisions with 10 regard to whether or not to oppose a pending mark or to 11 even cancel a mark that's already registered? 12 A. Yes. We have -- we have watch notices. In 13 some cases, they're more efficient than in others. 14 Sometimes we find -- you know, find out what marks are 15 being registered and where. 16 Generally, once that happens, the outside 17 counsel and our in-house counsel work together to work 18 out a list of what marks have come up around the world 19 and which marks they think we should be looking at or 20 should be opposing or not opposing and what's relevance 21 of the marks and et cetera. 22 And then, ultimately, they generally would 23 discuss that with me. And sometimes they'll take 24 decisions on their own. If it's clear they know what 25 they're going to -- pretty much my lawyer knows -- you
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1 know, Mr. Gabriel knows exactly what my feelings are and
2 how I look at what I need to protect. And they'll do
3 that. And in other cases, we have discussions and then
4 we make the decision.
5 Ultimately, the ultimate call is ultimately
6 mine. But in many cases, they'll do that with my
7 approval once -- you know, we've worked for a long time,
8 you know, together so they've now got to know my
9 thinking and our attitude as a company and how we need
10 to protect our marks.
11 Q. I do want to focus mostly on the U.S., but I
12 need to understand.
13 Did the product -- the growth of the business,
14 did it start in the U.S. and then move to other
15 countries --
16 A. Yes.
17 Q. Or did it start abroad?
18 It did? It started in the U.S. and moved
19 abroad?
20 A. Yes. Yes.
21 Q. Is the coordination of the brand managed from
22 Monster headquarters -- Monster Energy headquarters in
23 Los Angeles, California?
24 A. Yes, pretty much.
25 Q. Is Mr. Gabriel, for example, is he a
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1 coordinator of the worldwide brand or just the U.S.?
2 A. No, worldwide. But, again, there will be
3 different people in the IP department who deal with
4 applications, deal with litigation.
5 So Mr. Gabriel is probably more involved in
6 the litigation side, where some of the other IP lawyers
7 are more engaged on the registration side. But, again,
8 it's divided up between them.
9 Q. Are there variations in product from one
10 country to another to account for either local taste or
11 local preferences?
12 A. Generally not.
13 MS. ZADRA-SYMES: Object --
14 THE WITNESS: There are regulatory differences
15 in some countries because you can't get the same
16 ingredients; you can't get the same levels of
17 preservatives; you can't get the same levels of caffeine
18 and not have the same levels.
19 So there are some differences in actual
20 flavors in the actual ingredients, but you try and make
21 the products -- and flavors change just from differences
22 in water, difference in sugar sources. And so you
23 actually try and make them as close as you can to the
24 U.S. product.
25 (Reporter request for clarification.)
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1 MS. ZADRA-SYMES: I was going to object, but
2 the witness was testifying. And I would like to caution
3 the witness, because of the Zoom link, there's a delay,
4 slight delay. So if you could slow down between
5 question and answer, it would be helpful for me to raise
6 an objection.
7 THE WITNESS: Try. Sure.
8 MS. ZADRA-SYMES: Thank you.
9 BY MR. CHAYKIN:
10 Q. We were just talking about, for example,
11 Muscle Monster. I'm just using it as an example.
12 Is it -- do you translate the name so it would
13 be understandable in other companies?
14 MS. ZADRA-SYMES: Relevance. As you know,
15 Counsel, this case is about a U.S. trademark, and your
16 questions are outside the scope of the declaration that
17 was submitted, the testimony declaration.
18 MR. CHAYKIN: You are can answer, Mr. Sacks.
19 You're not going to instruct him -- are you
20 instructing him not to answer?
21 MS. ZADRA-SYMES: The question's outside the
22 scope.
23 MR. CHAYKIN: Yes. Are you instructing him
24 not to answer?
25 MS. ZADRA-SYMES: I said no.
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1 MR. CHAYKIN: Okay.
2 BY MR. CHAYKIN:
3 Q. The question is: Do you change the names of
4 trademarks in other countries to conform to local
5 languages?
6 A. No.
7 Q. So Monster Muscle is the same the world
8 over -- the name, that is -- no matter what country it's
9 in?
10 A. Muscle Monster is generally a U.S. and
11 Canadian product. I don't think it's in any other
12 countries. But if you took one of the other Monster
13 products, the name would be same.
14 Q. Okay. If there's -- strike that.
15 Let's go right to Exhibit 20.
16 (Whereupon Exhibit 20 was marked for
17 identification.)
18 BY MR. CHAYKIN:
19 Q. And let's just look at this as a list that
20 I've come up with. I can tell you how I came up with it
21 if you'd like. But this is a list of --
22 A. Irrelevant to me, but yes.
23 Q. Excuse me, sir.
24 A. It's irrelevant. I don't know what your list
25 is. It doesn't really change anything I could give you
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1 help on.
2 Q. Okay. Well, so here's my question: Do you
3 know of any Monster Energy marks that contain the word
4 "ice," I-C-E?
5 A. Well, I -- this shows that -- I know we've got
6 products that contain the word "ice." We've had
7 products for many years. We had a product called
8 Black Ice. We had one in a Slurpee. We also have a
9 product called Extra Strength, Nitrous Extra Strength,
10 which the flavor was Black Ice as well. And that's --
11 we had that for pretty close to a decade.
12 And then we've got some ice products in our
13 Hydro line as well, which is more recent, in the last
14 two or three years.
15 Q. What do you mean by the "Hydro line"?
16 A. It's a product -- it's a line of Monster which
17 we call Hydro. That line has -- was basically a -- in
18 a -- it was in a plastic can initially and then into a
19 plastic bottle. And which is a -- really an energy
20 water or sort of sports-type drink.
21 And that line has been expanded into a product
22 which we call Super Sport which has a higher level of
23 electrolytes, energy plus electrolytes. And the
24 Super Sport has a higher level of energy -- different
25 energy ingredients plus electrolytes as well.
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1 The Blue Ice was the product we launched about
2 four years ago in the Hydro line. The product is called
3 Hydro Monster Energy. It has two brands on it.
4 Q. Other than the four products with their
5 accompanying serial numbers in the registry that I have
6 in Exhibit 20 in front of you, do you know in your mind
7 of any other product names that incorporate the word
8 "ice"?
9 A. Not offhand. I mean, we use ice, yes. Part
10 of the way you actually market a beverage, you show the
11 beverage in ice. Whether we do that -- particularly,
12 for example, the packaging where we have a multipack
13 with Costco, you'll show the cans sitting in ice. I
14 mean, that's just a way of -- it's pretty general for
15 the beverage -- for showing beverages.
16 But these are the products that I think we
17 have -- as I said, there were two prepackaged products,
18 which was the Extra Strength Black Ice and then the
19 Hydro Blue Ice. But there was also a Slurpee Black Ice
20 that we had and sold in conjunction with 7-Eleven.
21 Q. And when you say Black Extra Strength, you
22 mean higher level of caffeine or higher level of
23 electrolytes or both?
24 A. Well, it's a question of how do you describe
25 it. We called it Extra Strength. It was a higher level
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1 in a smaller size can. So the proportions were higher
2 per ounce but not necessarily in aggregate.
3 But that just was a marketing term. We called
4 it Maximum Strength or Extra Strength, and that was a
5 line. That line has evolved. It's just simply the
6 Nitro line, which is a way that you produce it with
7 nitrous oxide, you infuse it. It's the same as a
8 Guinness or champagne which gives it a smoother finish
9 when you drink it. But that was a --
10 Q. Does it --
11 A. -- product.
12 Q. Does it have a carbonated element when you do
13 it that way?
14 A. Yes, it's carbonated with the nitrous, yes.
15 But the Hydro was not carbonated. So, again,
16 it's different.
17 The Slurpee is an ice basically. The basic
18 formula of a Slurpee is ice, crushed ice.
19 Q. So does the Slurpee have to be kept near
20 freezing --
21 A. Yes.
22 Q. -- when it's served?
23 A. Yes. It's in a machine that keeps it freezing
24 and keeps it mixed and you -- it's dispensed into a cup,
25 yes.
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1 Q. So that product wouldn't be served in a can --
2 wouldn't be sold in a can generally, correct?
3 A. No. That one was sold in stores, you know,
4 20,000 -- 15-, 20,000 7-Eleven stores throughout the
5 U.S., yes.
6 Q. Isn't caffeine a diuretic? In other words,
7 it --
8 A. Not at the levels which it is in Monster. Far
9 from it. There's no diuretic effect at the levels that
10 it's contained in Monster.
11 Q. Okay. That's helpful. Otherwise, it's
12 confusing, obviously, because you have a hydrating
13 product and --
14 A. And that is -- that has been suggested
15 sometimes, but it's not accurate scientifically. As I
16 said, the caffeine levels that we have in them, there's
17 no diuretic effect at all at the levels that we have.
18 Again, you know, you've got to understand, the
19 levels that we have in our products are something like
20 half of what you'd have in a Starbucks. So there's no
21 diuretic effect at these -- at those levels. And they
22 all hydrate, and so they do function as sports drinks
23 and to rehydrate.
24 Q. These are down at about 85 milligrams or
25 80 milligrams of caffeine?
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1 A. Sorry. I didn't hear.
2 Q. In that neighborhood for the sports drink?
3 A. No, it's sometimes a bit higher. Sometimes
4 between 100 and 150 per bottle. But, again, it's a
5 larger volume of liquid.
6 Q. Do you know the history of Monster Black Ice
7 and Black Ice in terms of the history of the product?
8 Was the product discontinued, Mr. Sacks, at some point?
9 A. The flavor -- the particular flavor of that
10 particular Black Ice flavor in the Extra Strength was
11 discontinued. And then, you know, we have it as an
12 available. We probably -- as we continue to expand,
13 we've repositioned the Nitro line and it's probably a
14 product that will come back. So we do intend to use
15 that brand name again one way or the other, yeah.
16 Q. Why was it discontinued, sir?
17 A. Just sales. In the -- that was a zero-calorie
18 product within that line.
19 The one product that was very successful in
20 that line was the Super Dry, which was a full-calorie
21 product. And for whatever reason, that -- we
22 repositioned that line. And that was in a 12-ounce can.
23 We are repositioning it in a 16-ounce and are launching
24 it now. And then we would expand the flavors as we see
25 in the rate of sale of the 16-ounce. We think that will
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1 make a difference and, therefore, have the velocity to
2 sustain a couple of additional flavors in that sub-line.
3 That was the issue, that -- the actual line
4 has continued. The line with Nitro has continued to be
5 one of our better sellers, just not the flavor
6 extensions.
7 Q. Nitro line, did it always have a product in it
8 that was named either Black Ice or Blue Ice or --
9 A. Sorry. Which one?
10 Q. The Hydro product.
11 A. Hydro's always had Blue Ice.
12 The Extra Strength had Black Ice.
13 Q. Okay.
14 A. Then, after some years, that -- the Black Ice
15 was discontinued a couple years ago. Then we had a
16 different product called Blue Ice, and then we had a
17 separate product called Black Ice that we had with
18 7-Eleven in the Slurpees.
19 Q. And the Black Ice product is -- you referred
20 to that as in the Nitro line, correct?
21 A. Yes.
22 Q. But the Blue Ice product is not part of the
23 Nitro line?
24 A. No. That's part of the Hydro line. Different
25 product completely.
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1 Q. Okay. And the Hydro line is intended more for
2 hydration; is that fair?
3 A. It's hydration and/or sports. There are two
4 parts to it.
5 One product is a simple hydration product.
6 It's drinking a, you know, thirst-quenching product
7 that's more like water, energy water. And then the
8 Super Sport is designed to be more sports focused, you
9 know, sort of specialized to be in relation to sport.
10 But like, you know, where they call it sport
11 drink -- Gatorade, for example -- most of Gatorade are
12 not drunk in relation to sport. That's how they
13 advertise it and market it. Most are drunk by laborers
14 and construction workers and blue-collar workers who go
15 out and work every day and they're in the sun or they're
16 outside and they want to get hydrated.
17 So it's not -- the consumer is not in --
18 limited to a sports context is what I'm trying to say.
19 Q. The Black Ice product is part of the Nitro
20 line, and it doesn't have the same hydration branding;
21 is that correct?
22 A. That is correct.
23 Q. Okay. And switching -- I'm sorry to keep
24 bouncing back and forth between the Hydro line and the
25 Nitro line. But my interest is really in what I call
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1 the Blue Ice product and the Black Ice product. So
2 that's why I keep focusing on them because from a
3 trademark perspective, those are interesting to me.
4 So the -- the Blue Ice product, if you can
5 remember, when was it first introduced to the
6 marketplace?
7 A. I think probably around about 2010, 2011.
8 Q. And the Black Ice product, is that more
9 recent?
10 A. Sorry. That's the Black Ice product.
11 Q. Okay.
12 A. The Blue Ice, probably 2015, 2016.
13 Q. Okay. So the -- wouldn't -- the Black Ice was
14 2010 or '11, but it was discontinued for a while?
15 A. It discontinued for a while and, again, we've
16 got it -- I think we're resuscitated once we can expand
17 that line again. But, yeah, that's the one. Then we
18 used it separately for the Slurpee product.
19 Q. Okay. How long was the Black Ice product
20 discontinued? How long was it, as we might say, in
21 storage?
22 A. I don't know. I can't remember. We had a
23 long tail. It would have been sold for a long time in
24 the trade after we discontinued it. The sales continued
25 for a long time. There's a tail of products for many
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1 years in retail trades.
2 Q. Is it back on the market now?
3 A. Not on the market now under Black Ice, no.
4 I don't think so. Again, unless I'm confused
5 with my own products, but I -- I can check, but I don't
6 think so.
7 Q. I don't think you're confused about much,
8 Mr. Sacks.
9 A. I don't know. There's a lot of products out
10 there.
11 Q. Yes.
12 (Whereupon Exhibit 34 was marked for
13 identification.)
14 BY MR. CHAYKIN:
15 Q. Look at Exhibit 34. I hate to jump around,
16 but if you look at Exhibit 34 -- I'll give you a minute
17 because I'm really moving out of order now.
18 A. Yeah.
19 Q. Exhibit 34, I did a search for Monster
20 Black Ice because I couldn't find it. So I put in
21 "Monster Black Ice discontinued," and I'll read the
22 paragraph to you from somebody -- "Sites for Profit."
23 It says: "Monster Black Ice Slurpee is a
24 frozen energy drink available at convenience stores" --
25 obviously a misspelling -- "such as 7-Eleven. It varies
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1 in regards to locations and availability. Discontinued.
2 It appears the product is no longer available."
3 So your testimony is consistent with that,
4 that, right now, this product is not available, correct?
5 A. Right. But that's -- there are two different
6 products. You're getting them confused.
7 Black Ice Slurpee in 7-Eleven was intended to
8 be a more limited time product. And that's something,
9 again, we'll resuscitate. That was the -- the
10 arrangement we had with 7-Eleven. We didn't want that
11 to be long-term. We wanted that to be a product that we
12 would introduce at promotion and then come back again
13 from time to time. So that's a separate product.
14 That's a Slurpee product.
15 The product Extra Strength Black Ice, that was
16 in launched in '10 or '11 or sometime right back. And,
17 again, I think if you look at the article, they're just
18 saying the end of '15, they're saying they can't find it
19 or they're having trouble. That was probably towards
20 the time we discontinued the Black Ice. And, again, it
21 would have been a tail in the market for some years.
22 And that was at about the time we introduced Blue Ice,
23 which is a different product in the Hydro line.
24 Q. Okay. Thank you.
25 ///
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1 (Whereupon Exhibit 24 was marked for
2 identification.)
3 BY MR. CHAYKIN:
4 Q. If you look at Exhibit 24. And then now it
5 gets a little bit trademark nerdy. I apologize.
6 But if you look at Exhibit 24, I'll tell you
7 what I did here. I did a search for "Ice" -- so that
8 will look for the word "Ice" --
9 A. Yeah.
10 Q. -- in the mark name, whether it's the name or
11 if it's stylized or if it's indexed that way. And then
12 Monster as the owner. And then not man because I wanted
13 to get "iceman" out of there because I was getting some
14 of those.
15 And what we find is there was a Monster
16 Blue Ice and a Monster Black Ice mark that were at some
17 point abandoned. In fact, it was two Monster Black Ice
18 marks abandoned and one Monster Blue Ice mark abandoned.
19 Then later, they were refiled.
20 The two Blue Ice marks issued as
21 registrations -- and you see them there -- and the
22 Black Ice marks are still pending, and, in fact, they're
23 currently in their 30-day publication opposition period.
24 Do you understand what I mean by that,
25 Mr. Sacks?
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1 A. Yes. Yeah, yeah.
2 Q. So I was wondering if you could shed any light
3 on the history of these registrations or these
4 applications.
5 MS. ZADRA-SYMES: I would object. Objection.
6 Calls for a narrative.
7 Would you like to ask a specific question?
8 MR. CHAYKIN: Yes, it does. Yes, it does call
9 for a narrative.
10 BY MR. CHAYKIN:
11 Q. The question is: Can you explain why the --
12 okay. Can you explain why the Blue Ice and Black Ice
13 marks were abandoned?
14 A. I can't tell you. It may have been a
15 technical reason. I think the intention was to still
16 try and obtain registrations. And so, for whatever
17 reason, we might have had to do -- that would have been
18 a legal decision, not from a business point of view. A
19 business point of view, I think we've always intended to
20 continue to try to secure and preserve those names for
21 use currently and the future use.
22 Q. Can you turn to Exhibit 27?
23 (Whereupon Exhibit 27 was marked for
24 identification.)
25 ///
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1 BY MR. CHAYKIN: 2 Q. This is actually a U.S. Trademark Office 3 document taken directly from the U.S. Trademark Office 4 Web site. It's a response from Monster Energy to an 5 office action on Blue Ice. 6 I'm sure -- Mr. Sacks, do you know what an 7 office action is? 8 A. Generally, yeah. 9 Q. Okay. And this response was written by an 10 attorney for Knobbe Martens whose name I forget. 11 MS. JUDY: Diane Reed? 12 MR. CHAYKIN: Yes, Diane Reed. 13 BY MR. CHAYKIN: 14 Q. Look on page... 15 In this response, Monster Energy is trying to 16 respond to the trademark office's determination that 17 registration should be refused because of -- and there 18 was -- there might have been a variety of issues, but 19 one of them was its similarity to another mark. 20 So -- 21 A. What? 22 Q. On page 2 of this response, you see the other 23 marks that were cited against Blue Ice. 24 A. Right. 25 Q. One is Ice Blue for bottled water. One is
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1 Blue Ice for vodka. And one is a little hard for me to
2 read here, but I think it's G Blue Ice for alcoholic
3 beverages, namely, vodka.
4 A. Right.
5 Q. On page 3, Ms. Reed writes -- actually, I'd
6 like to jump to page 5. She says: "Here purchasers are
7 more likely to remember the first term 'blue' when
8 recollecting applicant's mark Blue Ice.
9 "The term 'blue' is visually and phonetically
10 different from the term 'ice' in Registration 4774184.
11 "Moreover, applicant's mark's emphasis on the
12 adjective 'blue' creates several impressions in the mind
13 of the consumer. Blue could indicate a flavor of the
14 beverage or that the goods provide refreshment in a
15 liquid form since blue is associated with the color of
16 swimming pools or the ocean. On the other hand, blue
17 could refer to the color of the sky or to victory in a
18 sporting event, such a blue ribbon.
19 "By contrast, the cited registration emphasis
20 on the noun 'ice' creates a strong impression that its
21 goods are water-based since 'ice' immediately connotes
22 water in frozen form."
23 Do you recall reading this office action when
24 it was filed?
25 A. No.
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1 Q. Do you agree with Ms. Reed?
2 A. I don't know. I think -- I think Blue Ice is
3 sort of an unusual term because it's not -- and it's for
4 liquid. So I don't agree or disagree. I don't know.
5 It's just something -- she's trying to explain it. I
6 may have had a slightly different explanation, but
7 it's -- I think it does -- you know, it stands on its
8 own. I think those other items probably aren't
9 confusing because of the blue, which is an unusual color
10 for a liquid. But it's -- I think it's focused on a
11 particular liquid in a -- you know, a limited liquid
12 which is blue.
13 Q. Okay. I think we had a conversation
14 previously about the order of words. And here, in the
15 instance which is different than the instance we were
16 discussing previously, Ms. Reed is saying that the order
17 is important.
18 Blue Ice means something different than
19 Ice Blue?
20 A. Yeah. But I think -- but I think -- yeah. I
21 think they do mean something different. That's the
22 whole trademark. You want to look at the whole
23 trademark.
24 All I'm saying is that the word
25 "Muscle Monster" in our case could be "Muscle Monster"
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1 or "Monster Muscle." Those are choices I make. I'm not
2 applying a registration set of eyes to that or giving
3 their opinions.
4 For me, when I do that, in my head, "Monster"
5 is the relevant mark. These others are descriptive.
6 In Blue Ice, I think "Ice" is descriptive or
7 "water" is descriptive; but in Blue Ice, it becomes a
8 little bit more distinguishable and then that's the --
9 something for the lawyers to work out, whether it's
10 sufficiently distinguishable to stand on its own and/or
11 to stand against other marks in the -- in the -- you
12 know, in the -- that are registered.
13 That's different to how I see it as a product
14 on the shelf. There's different ways of doing it. This
15 was her analysis of it, but I didn't see this at the
16 time. So I'm seeing it now for the first time.
17 (Whereupon Exhibit 26 was marked for
18 identification.)
19 BY MR. CHAYKIN:
20 Q. Okay. Sliding over to Exhibit 26. If you
21 click down on the "Products" word which is what's shown
22 in Exhibit 26 --
23 A. Yes.
24 Q. -- you get what I call the whole extended
25 family or the whole product set, at least the product
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1 set that you show on your Web site.
2 Does this constitute all of Monster Energy's
3 products sold in the U.S.?
4 A. I don't think so. I think there's probably
5 more. But it just changes -- I just don't know how --
6 I'm just looking at the one page of 26.
7 Q. Yes.
8 A. I think we have 40- -- close to 50 products.
9 This is close to 50, then that would cover it, but I'm
10 not sure.
11 Q. Okay. I notice that on some of these marks,
12 they're listed without the word "Monster" attached to
13 them. And on some of the marks, the word "Monster" is
14 part of the name.
15 Is there a reason that sometimes the word
16 "Monster" appears and sometimes it doesn't?
17 A. No. It was just designing the -- the Web site
18 is not dealing with it on a trademark sense or looking
19 at it on a regulatory sense or, you know, even just --
20 he's trying to just use his own definition of how to
21 make the Web site page a little more consumer-friendly
22 and trying to distinguish what the products are.
23 Q. Okay.
24 A. So, for example, if you see dragon teeth, it's
25 not only -- there's not a product called "Dragon Teeth."
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1 It's monsters. It's part of the Monster line.
2 Q. Or, for example, Ultra Red, it still is part
3 of the house brand Monster?
4 A. Correct. Period.
5 Q. What's Java Monster 300 French Vanilla?
6 A. It's a new product that we've introduced that
7 has higher caffeine -- that has 300 milligrams of
8 caffeine in a can, which almost equates -- just a little
9 lower than a Starbucks coffee of the same size.
10 Q. It's a 16-ounce drink, sir?
11 A. 16-ounce drink. Same size but a little higher
12 coffee -- caffeine level.
13 Q. Would it be equivalent to the Starbucks grande
14 size?
15 A. Yeah, I think that's correct.
16 Q. Okay. What about Papillon? What kind of
17 product is that?
18 A. It's a juice -- it's a carbonated juice
19 product. It's sort of -- it's a bit -- peach-based
20 flavor.
21 Q. So on the can, would that say
22 "Monster Papillon"?
23 A. It would say "Monster" or "Monster" and then
24 at the bottom below it, separately there will be "Energy
25 Plus Juice," and then at the top there will be the
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1 flavor descriptor, "Papillon."
2 Q. Is there somebody at Monster Energy who's
3 responsible for assuring the consistency of trademark
4 use by the company?
5 A. I think it's -- you know, generally we do
6 that, but it's a question of -- you know, we use it in a
7 consistent way on all our products. When they do
8 something like a Web site or in an advertisement, they
9 may choose to take a shorthand way of trying to simply
10 describe it.
11 Q. Okay.
12 A. But that doesn't detract from how we actually
13 use it. We use it consistently on all of our products
14 and our advertising.
15 (Whereupon Exhibit 28 was marked for
16 identification.)
17 BY MR. CHAYKIN:
18 Q. Okay. So now Exhibit 28 is the Monster Hydro
19 Blue Ice product that we've been discussing a little
20 bit.
21 When customers ask for this product, do they
22 ask for it by its full four-word meaning?
23 A. I don't know. You know, some will still call
24 it Monster, some will call it Monster Blue Ice, some
25 will call it Hydro Blue Ice.
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1 Q. Okay.
2 A. You know, the main -- in this particular case,
3 obviously the issue is you've got the Monster claw,
4 which is your icon which is pretty famous, and people
5 know that that comes from Monster. They identify the
6 brand as being a Monster brand. The other things are
7 just convenience. You know, the original Monster, you
8 don't call it Monster Energy, but consumers will call it
9 Monster Green or Green. That doesn't detract from the
10 fact that it's Monster or it's Monster Energy.
11 Q. What is the flavor profile of the
12 Monster Hydro Blue Ice product? Does it taste like
13 blueberries?
14 A. It's -- it's -- not specific. It's just a
15 general berry type, mixed berry -- I don't know.
16 There's no -- there's no -- there's other flavors in it.
17 So it's just -- that particular one is really difficult
18 for me to describe. It's just -- it's not a -- not as
19 clear. Others, where you have a melon, you have melon
20 on it. Orange, you have citrus. That one is a much
21 more nondescript flavor.
22 Q. Okay. Turning back to Exhibit -- Exhibit 26,
23 I can't find Monster Hydro Blue Ice on this list. Am I
24 missing it? Maybe I'm missing it.
25 A. It's there. It's on the first column at the
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1 bottom. It says "Monster Hydro" and then it's got
2 Manic Melon, Zero Sugar, Blue Ice, Blue Passion. Those
3 are the flavors.
4 Q. So it's listed at Blue Ice, which is -- would
5 you say it's the flavor?
6 A. It's the flavor. It's -- it is the particular
7 flavor, but that's the call-out on the front package.
8 It's used as an identification but -- for that product.
9 Because -- but it distinguishes that particular bottle
10 versus the next one which happens to be Manic Melon.
11 Those are all names of products that are used as
12 trademarks as identified but not as the house brand.
13 The house brand is still Hydro, which is, again, part of
14 Monster. It really cascades down.
15 Q. So we had -- and I'll ask it as a question.
16 The big house brand is Monster Energy, correct?
17 A. Right.
18 Q. Then there's kind of, let's say, a sub-family
19 called --
20 A. Sub-line. Call it a sub-line.
21 Q. Sub-line called Hydro or Monster Hydro?
22 A. I think it's -- in this case, it's Hydro.
23 Some of it we haven't linked back to Monster. In this
24 particular, case it's Hydro, but it's the Hydro link
25 with the Monster claw. So it's hard to really divide
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1 it. I think that becomes a theoretical exercise, but
2 it's not a reality.
3 Q. Okay. So in that column that you pointed me
4 to -- and I appreciate it -- the first one is
5 Monster Hydro. That's also the name of the family. You
6 can't buy a Monster Hydro; you have to specify the
7 flavor, correct? There's no can that just says
8 "Monster Hydro"?
9 A. No. Correct. Correct.
10 Q. And then these are the flavors available that
11 are in that Hydro sub-family?
12 A. Right.
13 Q. Zero Ice, Purple Passion, Tropical Thunder.
14 Hydro Super Sport, Red Dog, and Hydro Super Sport Blue
15 Streak?
16 A. Right.
17 Q. Correct?
18 A. Yeah.
19 Q. Okay. Okay. Just wanted to get that
20 straight.
21 Here is the specimen that was on file with the
22 trademark office. And, actually, I -- I took both -- I
23 think the one from your Web site -- I think these were
24 both filed with the trademark office, but I can't swear
25 to it.
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1 Anyway, that's -- is there any reason that the
2 M on this product is on a slant? It's very noticeable.
3 A. Yeah. Because we like it.
4 Q. Okay. It's not like all the Monster products,
5 correct?
6 A. No, on the actual Extra Strength, it was also
7 at a slant.
8 Q. Okay.
9 A. Just -- just a style of using it. And, again,
10 you know, just having different products and
11 distinguishing them.
12 Q. And here's actually -- Exhibit 31, here's the
13 actual registration to Monster Energy Company.
14 A. Yeah. That was more -- I think that is of a
15 design.
16 Q. Yeah, M Hydro Blue?
17 A. Yeah. It's the design. You can see there's a
18 3D drawing of the M, of the Hydro, and Blue Ice. It's
19 all part of the overall design.
20 (Whereupon Exhibit 32 was marked for
21 identification.)
22 BY MR. CHAYKIN:
23 Q. All right. And Exhibit 32 -- I'm not going to
24 go into it, Mr. Sacks -- but this is the actual office
25 action that Ms. Reed was responding to. I just thought
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1 I might need it or opposing counsel might want me to
2 show it first. But if you're interested, you could read
3 this later on your own.
4 Here's another Monster Energy registration for
5 Blue Ice. Here we see that Ms. Reed was successful in
6 convincing the trademark office to allow that mark to
7 register. And, again, it's for -- Class 32, now
8 nonalcoholic beverages, namely, energy drinks and sports
9 drinks.
10 A. Right.
11 (Whereupon Exhibit 35 was marked for
12 identification.)
13 (Whereupon Exhibit 36 was marked for
14 identification.)
15 BY MR. CHAYKIN:
16 Q. Here are the two -- Exhibit 35 and 36, here
17 are the two applications for Black Ice. And, again,
18 they're -- if we just take a look at this application --
19 and I'm sure you've seen many of these -- the first
20 thing we see is that its identification is nonalcoholic
21 beverages, soft drinks, energy drinks, sports drinks,
22 and fruit juice drinks.
23 Now, this is a product name, correct?
24 A. Yes.
25 Q. Is there any fruit juice in it?
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1 A. Well, the idea was whether we -- to have -- 2 the intention was we could use that with fruit juice. 3 When we say "fruit juice," it's juice at a lower level. 4 We have a line of juice-containing drinks. 5 We ended up, I think, using it on a product 6 that didn't contain juice. But that doesn't mean we 7 wouldn't in the future or adapt the formula to change 8 it. So this was broader. In some cases, our 9 registrations cover try and be focused but still have a 10 group of drinks that we intend to possibly use it on. 11 In some cases, we do go a little bit more narrow. It 12 just depends on what we need to do. 13 But the issue is that, you know, we change -- 14 we change juice drinks that have an 80 percent juice 15 content, and we reformulate them and can have a 16 2 percent juice content or vice versa. 17 Q. I understand. That's a lot of -- yes, I do 18 understand that. Many of my clients desire the same 19 thing. 20 Are those decisions generally made -- well, 21 strike that. 22 I assume you don't decide, do you, what the 23 identification should read? 24 A. Not specifically. But if there are issues on 25 that particular trademark application, if there's
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1 concern that it may be too broad or it may be -- are
2 better prospects of registering in the market that's
3 narrower, then either the internal counsel will discuss
4 that with external counsel and come to a resolution.
5 And if they feel that it's too narrow, they will run it
6 by me before they would agree to that narrowing.
7 And, again, they generally know where my head
8 is at, and they need to know how broad it is. And
9 there's a question of what you can get or not get and
10 what's reasonable.
11 Q. Okay. I am mindful -- I'm at a decent
12 breaking point, Mr. Sacks, and I'm mindful of my
13 opposing counsel asking for a break. They said around
14 12:45, but it's well on 12:20 or 12:22 where you are.
15 Would this be an appropriate time to break or
16 is it too early?
17 A. I would prefer to go on if I could only
18 because I've got a commitment at 1:00 that I need to
19 have an appointment and somebody's coming to see me. So
20 I don't want to extend lunch too long because then we're
21 going on drag to late in the afternoon.
22 You know, it's your deposition, you're in
23 charge, but I would certainly prefer it a bit later so I
24 don't cause, again, too much of a gap in the day. I can
25 get things done, but it's up to you guys to decide what
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1 you want. I don't need time for lunch. I need time to
2 actually get something else done that's time bound.
3 MS. ZADRA-SYMES: Yeah. So we could go -- can
4 we go for another 22 minutes until 12:45, 12:50?
5 MR. CHAYKIN: So let me understand, Counsel.
6 You want to go until 12:45, then we're going to take a
7 break that will include Mr. Sacks' additional business,
8 and we might not get back together again until 2:00 your
9 time?
10 THE WITNESS: No, no, no. I don't need lunch.
11 I just need to break to meet someone at 1:00.
12 MR. CHAYKIN: How long?
13 THE WITNESS: However long or short you guys
14 want to.
15 MS. ZADRA-SYMES: That will only take about
16 22 minutes, so we can come back at 1:30.
17 MR. CHAYKIN: Okay. Okay. I will try to go
18 another 20 minutes here or so. Is that about right?
19 MS. ZADRA-SYMES: Thank you.
20 BY MR. CHAYKIN:
21 Q. Okay. Moving on to a new topic now.
22 Are you aware, Mr. Sacks, that there are other
23 companies that use the term "Monster" and have trademark
24 rights in that term?
25 A. There are some, yes, and some of them have
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1 been limited and, you know, some are not. We have 2 settlement agreements with the vast majority of those 3 companies that use the term that are in industries or 4 products categories or that -- that are concerning to 5 us. And we try and -- try and work out a way in which 6 we can deal with it. And when we can't, we can't; we 7 then litigate. But otherwise, in many cases, we do. 8 Q. And some of them are probably very old 9 trademarks that may predate even your company's 10 existence, correct? 11 A. Some -- 12 MS. ZADRA-SYMES: Objection. Lacks -- lacks 13 foundation. 14 BY MR. CHAYKIN: 15 Q. Yeah. Okay. 16 You can answer anyway. 17 A. Some may do. I don't know. 18 Q. Okay. Do you consider the term 19 "Monster Energy" a famous trademark? 20 A. I believe "Monster Energy" is a famous 21 trademark. I believe that "Monster" in the context of 22 beverages is a famous trademark. 23 Q. Do you believe that "Red Bull" is a famous 24 trademark? 25 A. Yes, I do.
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1 Q. Has Monster ever -- or Monster Energy ever
2 been determined by a court or the U.S. Trademark Office
3 to be a famous mark?
4 A. I believe it has. I know that certain of our
5 trademarks have become incontestable. But I do know
6 that there are -- there have been some hearings where I
7 believe the trademark office or court has, in fact,
8 expressed that view.
9 Q. But you can't recall the proceeding?
10 A. Not offhand. I do recall that it has occurred
11 and I do remember it. I just don't know what context,
12 yes.
13 Q. Would that have been reported to you if --
14 if --
15 A. Yes.
16 Q. Yes.
17 Would that have been in writing?
18 A. No idea. Probably not. We just generally
19 work very much -- my office is on the same floor as our
20 intellectual counsel offices and we communicate all the
21 time.
22 Q. Okay. In your understanding, not calling for
23 a legal conclusion, but in your understanding as the CEO
24 and how it works from a marketing perspective -- by the
25 way, there also -- is there a chief marketing officer at
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1 Monster Energy?
2 A. There is. There is now, yes.
3 Q. What's his or her name?
4 A. Dan McHugh.
5 Q. Okay. Is Dan McHugh involved on branding
6 issues?
7 A. To an extent, but ultimately it comes back to
8 me.
9 Q. Okay. I'm not ready to take any more
10 depositions. I just want to know who cast of character
11 is -- characters are.
12 So as CEO and chairman of the company, what's
13 your view of what Monster Energy or Monster being a
14 famous mark means in terms of your freedom of action and
15 branding?
16 MS. ZADRA-SYMES: Objection. Calls for
17 opinion. This is not expert witness; he's a fact
18 witness.
19 MR. CHAYKIN: Yes, I'm asking him factually in
20 his job.
21 BY MR. CHAYKIN:
22 Q. How does it affect your job?
23 A. I don't know. I just know that it's -- I
24 believe it's recognized as our brand. It's recognized
25 for the reputation we've created for our brand for good
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1 tasting and effective beverages.
2 There is a lifestyle to our brand. It's
3 broader than just beverages. We have a lot of
4 additional areas of products that we use in conjunction
5 with our beverages, whether they be clothing, whether
6 they be helmets, whether they be points of sale. Lots
7 of other items.
8 But it's just -- it's a famous brand. Our
9 brand is regarded as, I think, the Number 9 most popular
10 consumer product brand in the world on Facebook. As
11 I've said earlier today, we've spent well in excess of
12 $6 billion in marketing and trying to establish our
13 brand and the personality of our brand.
14 Today, you know, I think that our brand is --
15 certainly between us and Red Bull, are the two leading
16 energy brands throughout the entire world. And so we do
17 have a -- you know, our brand is famous. It's well
18 recognized. And I think that's important for the brand
19 and the image. And people use or relate to the word
20 "Monster" or see the word "Monster," I think they do
21 have a -- I think it implies or does imply a connection
22 to our product.
23 Q. Have you ever heard the term "dilution"
24 when -- in the trademark sense?
25 A. Collusion?
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1 Q. Dilution, D-I-L-U -- dilution.
2 A. Yes, I understand. I understand dilution.
3 Q. As a business person, what does dilution mean
4 to you?
5 A. It means --
6 MS. ZADRA-SYMES: Objection. Objection to the
7 extent you're calling for a legal conclusion.
8 MR. CHAYKIN: I'm not.
9 BY MR. CHAYKIN:
10 Q. I'm asking in terms of doing business, how --
11 how do you perceive a business issue that is a possible
12 dilution problem for you?
13 A. We can look at it in different ways. We just
14 look at it and say we're trying to obviously maintain
15 the most control we can over our brand and over our
16 image.
17 And so everything that you do or that somebody
18 else does that utilizes the word "Monster" could be
19 dilutive or in some way. So you try to minimize the
20 dilution or the effect of any likelihood of confusion or
21 any likelihood of altered quality.
22 So we are very particular about -- when we do
23 any licensing or we do go into anything -- any other
24 broader areas, we are very particular about how they're
25 used and what context they're used, the quantities,
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1 limitations on that. And so, you know, that's just --
2 obviously, it's just a question of how we perceive our
3 brands. Different people protect their brands in
4 different ways, different companies.
5 Q. I listened very carefully to what you said,
6 sir.
7 So are you saying that use of the word
8 "Monster" triggers a potential concern, but it doesn't
9 necessarily automatically mean that you would consider
10 it diluted? Is that your testimony or have I --
11 A. No. I think that's -- I don't think that's my
12 testimony. You're taking a theoretical on a theoretical
13 on a theoretical assumption. I just don't even
14 understand at the end of the day what that really means.
15 All I'm saying is that we have a brand. We
16 have a mark. And so any other use of that name in other
17 industries or other products or other channels has some
18 possible effect on that mark which we weigh, and we try
19 and protect it as much as we can.
20 And what's happened is our mark has become
21 stronger over a period of time through the extensive
22 publication and the extensive marketing and advertising
23 we've done, you know, on the way and the exposure we
24 get.
25 So when we say we've got exposure, you've got
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1 26 million views on Facebook and you're the ninth most
2 popular brand in the world is your ranking, you've got a
3 lot of credibility and identification of your brand and
4 your name.
5 And so anything else, people who use that word
6 or any variation of that word, would be potentially
7 dilutive. And so you want to look at that and take
8 steps to try and prevent or limit that or make sure
9 there is a clear distinction in the way that it's used
10 or for the goods that it's used, that there isn't, or
11 minimalizes dilution or likelihood of association or
12 confusion. I mean, that's our understanding. Just a
13 simple way of understanding it.
14 Q. So I'd like you to look at Exhibit -- you
15 know, I really want to stop here because I'm at a very
16 logical stopping point. And if I go ahead, it's going
17 to be difficult for me to stop in the middle of it.
18 I'm 13 minutes short of the -- of the goal.
19 It's a little hard to be that perfect. Just give me a
20 moment.
21 Let me try to go a little further to help --
22 to bring order of the scheduling here.
23 Let's try to go Exhibit 42, Mr. Sacks.
24 A. Okay.
25 ///
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1 (Whereupon Exhibit 42 was marked for 2 identification.) 3 BY MR. CHAYKIN: 4 Q. That's a wordmark. Do you see it there? 5 A. Yes. 6 Q. And, of course, it's the word "ice" in white 7 block letters, stylized letters, surrounded by a big 8 blue cube, and then -- 9 A. Right. 10 Q. And then "Monster"? 11 A. Yes. 12 Q. Let's turn now to Exhibit 40. 13 (Whereupon Exhibit 40 was marked for 14 identification.) 15 BY MR. CHAYKIN: 16 Q. Have you ever seen this symbol before? 17 A. Yes. 18 Q. When? 19 A. In the context of these litigation 20 proceedings. 21 Q. Okay. You know that this -- okay. 22 I'm -- this is also a -- this is a U.S. 23 registered trademark, this little guy? 24 A. Right. 25 Q. It's registered to my client, the
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1 FnB Corporation.
2 (Whereupon Exhibit 41 was marked for
3 identification.)
4 BY MR. CHAYKIN:
5 Q. If you look at Exhibit 41, have you ever seen
6 this mark or this all together in one place?
7 A. Yeah, not other than in the context of this
8 litigation.
9 Q. Have you seen it elsewhere?
10 A. No.
11 Q. Okay. You were talking previously about
12 likelihood of confusion. When you think about
13 confusion, what -- what factors go into your analysis --
14 and you're the decision-maker on trademark issues.
15 What goes into your analysis of whether
16 another mark out there is like literally to cause
17 confusion with Monster, Monster Energy, or one of the
18 Monster marks?
19 MS. ZADRA-SYMES: Objection to the extent
20 you're calling for a legal conclusion.
21 MR. CHAYKIN: No, I'm asking him what he
22 considers as CEO to make a determination as to whether
23 there's a potential likelihood of confusion. Because he
24 said he considers that.
25 THE WITNESS: What I consider, respectfully,
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1 is irrelevant. It's what the law allows me to consider.
2 What I consider and what -- on a common sense basis is
3 simply a likelihood that there will be -- people will
4 have some -- often with an imperfect recollection of
5 seeing a particular mark or name, will associate that
6 mark or name with another product with a similar mark or
7 name.
8 And for me, the issue is not the -- the --
9 it's not the logo in this particular case. It may or
10 may not be used with that logo. That logo on its own
11 doesn't concern me.
12 What I have is a concern with the name
13 Ice Monster. First, the "ice" is generic in that sense.
14 It's just -- and it's separate, and it's in a white cube
15 to Monster. So, again, the name in this particular case
16 that has any significance that identifies the -- this
17 particular trademark or trade name or brand is the word
18 "Monster" again. And "Ice Monster" is just descriptive
19 of nothing more than ice being used with a drink, which
20 is commonly used for beverages.
21 You know, beverages are mixed with drinks.
22 Beverages are displayed, being marketed in coolers or
23 barrel coolers or packaging in -- in -- in ice because
24 it's just simply appetizing and it's just, you know, it
25 looks refreshing. So you try and market a product
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1 with -- in ice because it's refreshing to consumers.
2 It's enticing.
3 So this particular product is Ice Monster.
4 And so the issue is the word "Monster," particularly in
5 a product that is related or in any way related to
6 beverages or outlets that sell beverages or are
7 associated with beverages or restaurant services or
8 foods or product that are sold in restaurants where we
9 sell our products on premise, I think there is a very
10 high likelihood of confusion of an association -- of an
11 incorrect association or assumption of association.
12 So those are simply our common law factors,
13 but they may be narrow or broader than legal factors.
14 And what's relevant are the legal factors, not what I
15 think.
16 Q. Truer statement, I think, has never been made.
17 MR. CHAYKIN: So at that point, why don't we
18 just break here and we'll come back.
19 THE WITNESS: Okay. What time do you guys
20 want me back?
21 MS. ZADRA-SYMES: 1:20.
22 (Whereupon the luncheon recess was taken
23 at 12:38 p.m.)
24 --o0o--
25
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1 DECEMBER 14, 2020 AFTERNOON SESSION 1:26 P.M.
2 --o0o--
3 BY MR. CHAYKIN:
4 Q. So I think we left off, I showed you some of
5 the Ice Monster marks, and now I want to show you
6 Exhibit 46, Mr. Sacks.
7 (Whereupon Exhibit 46 was marked for
8 identification.)
9 (Whereupon Exhibit 47 was marked for
10 identification.)
11 BY MR. CHAYKIN:
12 Q. And this exhibit, I'll represent to you, is
13 from FnB's Web site for Ice Monster for its Ice Monster
14 restaurant services in Taiwan.
15 I'm showing you this from Taiwan because this
16 is a -- a intent to use mark that is pending in the U.S.
17 And, therefore, I can also represent to you that these
18 would be the treats that would be sold and featured in
19 the U.S.
20 And then on the next page -- then on
21 Exhibit 47, you see some other pictures and more
22 elaborate descriptions of the Ice Monster shop in
23 Taiwan.
24 So the first question I have for you is: This
25 is a place where people come to a shop and eat very
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1 elaborate ice confections. So when they are sitting in
2 the Ice Monster shop, they know they're in an
3 Ice Monster shop, right?
4 A. I don't know. You're speaking, and I don't
5 know. I mean --
6 Q. Let me ask you.
7 A. I know that, for example, this is not their
8 full menu. They have drinks. They have tea. They have
9 coffee. They have bobo [sic] -- boba drinks, whatever
10 it is. So they have all the products that they sell in
11 addition to the dessert ice creams they have.
12 Q. But the registration is only for ice
13 confections?
14 A. I think the registration -- I don't want to
15 get into a legal debate with you. I think the
16 registration, one of the issues we have is the
17 limitations of the description. There isn't a
18 limitation on some of the descriptions in the
19 registration. It's quite broad.
20 Q. -- application I shouldn't say -- I should
21 say -- broad.
22 But we're focused in this case on the U.S.
23 application, correct?
24 A. We're dealing with a U.S. application. And
25 I'm not sure, but I believe it's broader than this. And
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1 I do know from what I understand from the Hawaii store,
2 there are drinks and other products that they sell as
3 well.
4 Q. Okay. Yeah, I agree with that.
5 But, nevertheless, the registration is for
6 services, restaurant services, and they would be
7 consumed in the restaurant?
8 A. Not necessarily. Again, there's no limitation
9 that they couldn't serve or sell products in containers
10 that had the word "Monster" on them and for takeouts
11 and/or whether it's even in the store. I mean, I don't
12 want to get into a factual debate with you because
13 that's the application.
14 The concern we've got is that there isn't
15 limitations and there isn't guardrails on how they would
16 or could use in their application.
17 Q. Okay. So if there were limitations -- and I'm
18 not going to go into all of them now because now's not
19 really the place for it -- might that make a difference?
20 A. Yes, it would --
21 MS. ZADRA-SYMES: Hypothetical.
22 MR. CHAYKIN: I think he answered it.
23 THE WITNESS: Well, I'm saying what I would
24 agree to or not agree to as being of concern to us --
25 obviously, I can't speculate.
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1 BY MR. CHAYKIN:
2 Q. Right.
3 A. But we have -- we have come to arrangements
4 with certain other users in ancillary areas where we've
5 been able to work out a way forward that has not
6 resulted in, we feel, in a likelihood of confusion. You
7 know, but that hasn't been the case in this instance.
8 Q. Understood, Mr. Sacks.
9 I'm just trying to get the actual application
10 up.
11 Yes.
12 Restaurants, coffee shops, ice parlors, snack
13 bars with takeout for flavored and fruit ice products
14 and specifically excluding frozen yogurt.
15 Okay. You're correct. The registration is
16 broader. The application is broader than just -- ice
17 cafes, so to speak. So let's just park that and move
18 on.
19 I did want to ask you, however -- and I just
20 need it for the record -- you guys don't sell the kinds
21 of ice confections pictured in the featured menu from
22 Taiwan or in the article, Exhibit 46 or 47, correct?
23 A. Well, I -- you know, that's a -- that's a, you
24 know, a broad statement. I mean, we have had licensed
25 deals with ice cream manufacturers who incorporate our
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1 products into their ice creams. We sell our products in
2 stores where there are frozen items. There are numerous
3 beverage brands, you know, from Snapple to Minute Maid,
4 to all the others who have drinks and have frozen
5 confectionary. And those, you know, are very viable
6 channels for us to take a product.
7 And so it's just too broad. You know, your
8 question is just very broad. And if you just say there
9 is an ice cream in an ice cream shop, that may be one
10 issue. But it's not, and that's the issue. We're not
11 faced with that. We're dealing with an application that
12 is unrestricted use services and can start winding
13 outwards and start expanding substantially. And that is
14 an issue for us. And that's where we do have issues.
15 Q. I really am trying to ask a very specific
16 question.
17 When I say "the ice," do you sell the kinds of
18 confections in Exhibit 46 or 47? I'm asking just right
19 now, does Ice Monster make these kinds of confections?
20 A. Are you talking about does Monster make?
21 Q. Does Monster make?
22 A. Again, I'm trying to answer you, and I'm
23 saying I don't even know what this is. I haven't tasted
24 one. So it's a shaved ice and it's ice cream, but we do
25 license ice cream. So, I mean, you're talking about,
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1 you know, a yellow beverage or a red beverage. They're
2 beverages. They're sodas. I mean, they're still the
3 same thing. So ice cream is ice cream. Desserts and
4 ice cream and frozen products, I believe, are all the
5 same category. They're all very related.
6 And so that's where I -- I'm -- you know, it's
7 not a simple "yes" or "no." Do I make this exact shaved
8 ice in the exact form and the exact style? No, but that
9 doesn't mean there's not confusion with other ice cream
10 that we would be able to do or do do and use. You know,
11 that's my point.
12 Q. Let's take the other parts of your answer,
13 then, one at a time.
14 So you said that in some places you sell to,
15 they put your drink in a frozen case and let it freeze?
16 A. No. They make an ice cream with it. It's a
17 Monster-flavored java ice cream with coffee flavor in an
18 ice cream. That's just one that I recall sitting here.
19 Q. And you mentioned previously the slushy issue,
20 too, right?
21 A. Slushy, yes. Yes, yeah.
22 Q. Right.
23 So -- but you don't -- do you make a special
24 slushy mix that's intended to be used in the slushy
25 machine?
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1 A. Yes, obviously for that. Yeah, for that
2 particular product. We had other products -- we've had
3 products, you know, more recently in slushy with
4 Deadpool, with Monster products that also have the same
5 slushy. We actually make the mix for that, which we
6 supply to the convenience stores. And then they then
7 use it and mix it in the store in the machine.
8 Q. Do you have any registrations, Mr. Sacks, for
9 ice -- for ices?
10 A. I don't know what our registrations cover. I
11 think that they are reasonably broad. I think they're
12 broad enough under restaurant services to cover it. But
13 certainly we've used and we've had use and continue to
14 have use in products. So I think the fact that it's
15 frozen doesn't detract from the fact that it's still a
16 beverage or a type of beverage form that comes out in an
17 iced form. I think it's probably covered by existing
18 registrations in Clause 32. But we do have other
19 registrations in a broader -- broader clauses,
20 including, I think, 41 and 43.
21 But that's for the lawyers to tell me whether
22 it's covered or not. I don't know.
23 Q. I'm just asking you because you were noticed
24 as the deponent who knows all about the trademarks and
25 the applications and the registrations. But if you
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1 don't know, you don't know, and I wouldn't want you to 2 speculate. So I'll -- I'll try to get that information 3 some other way. 4 Let's talk switch gears for a moment and talk 5 about some of the restaurant services -- oh, wait. 6 Before we leave that, I put two new exhibits in the 7 Dropbox during the break. 8 One is the registration for a product 9 called -- for concession stands called The Green 10 Monster. It's a -- it's a registration for concession 11 stands featuring food and beverages in Class 35. 12 MR. CHAYKIN: That's Exhibit 58. 13 (Whereupon Exhibit 58 was marked for 14 identification.) 15 MR. CHAYKIN: And the other is 57? 16 MS. JUDY: Yes. 17 (Whereupon Exhibit 57 was marked for 18 identification.) 19 BY MR. CHAYKIN: 20 Q. I also have in there Exhibit 57, Monster 21 Milkshakes and Malts, and this is a registration for 22 dairy-based beverages in Class 29. 23 Starting with Monster Milkshakes and Malts, 24 does this mark concern you as being potentially 25 dilutive?
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1 A. I can't pick it up. I've only got 56 exhibits
2 in my --
3 MS. JUDY: If you refresh the browser, sir,
4 you should be able to see it appear.
5 THE WITNESS: Now you got to confuse me. How
6 do I refresh the browser?
7 MR. CHAYKIN: Should be a little arrow,
8 circular arrow, right?
9 MS. JUDY: Yeah. Or go up to the address and
10 hit enter.
11 MR. CHAYKIN: Oh, yeah, that's it.
12 MS. JUDY: Or click on the original link
13 again.
14 THE WITNESS: I'm trying. Let me see if I can
15 go back.
16 Okay. I now have it.
17 BY MR. CHAYKIN:
18 Q. Let's start with --
19 A. I've got Green Monster. You're wanting me to
20 go to the other one.
21 Q. 57.
22 A. 57?
23 Q. Yes. Monster Milkshakes.
24 A. I think obviously, you know, I don't think we
25 were happy about it but...
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1 MS. ZADRA-SYMES: Is there a question pending?
2 MR. CHAYKIN: Yes, yes, there is a question
3 pending. Would you like to have the reporter read it
4 back?
5 MS. ZADRA-SYMES: Yes, please.
6 THE REPORTER: Let me go find it.
7 MR. CHAYKIN: I can repeat it.
8 BY MR. CHAYKIN:
9 Q. The question is: Do you consider the
10 Monster Milkshakes and Malts potentially dilutive of the
11 Monster Energy mark?
12 A. I don't know whether it's particularly
13 dilutive or not. I know that it's -- it was in first
14 use before we had used our mark, and it is used in a
15 limited context by Red Robin. I think we have looked at
16 it, and there's been some -- some investigation. And
17 it's used in stores and in their own product. I don't
18 think there's any commercial use of it outside.
19 And so I think it has been addressed. But,
20 you know, there may or may not be some sort of
21 arrangement or agreement with them. But one of the
22 issues that we faced was that it was used in stores
23 prior to our use.
24 It's just the name of a particular drink in
25 their store -- milkshakes in their restaurants.
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1 Q. All right. So the first use was in May of
2 1998?
3 A. Correct.
4 Q. And when did your business start?
5 A. 2002.
6 Q. Oh, okay.
7 Well, let's turn to Green Monster, which is a
8 little bit different. It has a first use in 2003.
9 A. Right. But that is -- that is at Fenway Park,
10 which is the Boston Red Sox. It's only used at
11 Fenway Park. It really started as "The Wall." There
12 was an actual wall called -- a famous wall called "The
13 Green Monster."
14 So what they simply did was they started
15 selling refreshments at that venue and at that spot.
16 And I believe there is a -- you know, some agreement in
17 existence between Green Monster and Monster, and I think
18 we have worked out a way to try and coexist. But there
19 is limitations on how they use and where they use.
20 Q. Okay. Thank you very much.
21 I'd like to switch to another topic now which
22 relates -- when we started the deposition, we talked
23 about the topic of the Monster Beastro Cafe.
24 A. All right.
25 Q. Whose idea was the Monster Beastro Cafe?
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1 A. It just originated at the company.
2 Q. Was it your idea, Mr. Sacks?
3 A. Not mine specifically.
4 Q. Is it called the Monster Beastro Cafe?
5 A. Yes.
6 Q. Now, if you could take a look at Exhibit 44.
7 (Whereupon Exhibit 44 was marked for
8 identification.)
9 THE WITNESS: All right.
10 BY MR. CHAYKIN:
11 Q. Does it say "Monster Beastro Cafe" anywhere?
12 A. No. This is the online page for it.
13 Q. Right.
14 A. It just says "Monster Energy Company," and it
15 has a list of something. This is one page. So I don't
16 know what -- exactly where this is from. But the actual
17 menu and the actual bistro is called Monster Beastro.
18 There are signs for it, and that's what it is.
19 Q. So what was applied for was Monster Energy
20 Company in the field of restaurant services, correct?
21 A. I'm not sure exactly what was applied for. I
22 would have thought it would have been Monster or
23 Monster Energy Beastro, but it's broader. That is the
24 name of the actual restaurant that we use. We also have
25 restaurant services and activities for catering and
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1 food, which is broader, which we have been engaged in
2 since 2003 in all of our activities and sporting and
3 events that we market and support and have activation at
4 all of these events.
5 Q. Yeah. There is no registration for
6 Monster Beastro. I mean, I'll represent that to you.
7 Counsel can correct me if I'm wrong or misstating
8 things.
9 So I believe it's Monster Energy Cafe, and I
10 really should -- I apologize. I should have this
11 registration in front of you. I can get it up quickly
12 if I need to.
13 Let's turn back to the menu.
14 This was used as a specimen to obtain the
15 registration for restaurant services for Monster Energy
16 Company?
17 A. Right.
18 Q. To your knowledge, is this menu available to
19 people outside the company intranet?
20 A. What do you mean by "intranet"?
21 Q. Well, does Monster Energy Company have a part
22 of the Internet that you have to be an employee to
23 access?
24 A. I think there is part.
25 Q. Okay.
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1 A. Yeah.
2 Q. Do you know if this menu was in that part?
3 A. I don't know.
4 Q. Okay.
5 A. I just know you can order there. Physically,
6 anybody can come in and order. Or you can order online.
7 Q. Okay. Can anybody come into the
8 Monster Beastro Cafe off the street?
9 A. They can. I mean, it's in the building. But
10 obviously if they can come in, there's nobody to stop
11 them. Yeah. Sure.
12 Q. Is there security at the building?
13 A. There is security. People will ask what
14 they're doing there. But if they wanted to go to the
15 Beastro, they'd allow them to go to the Beastro. They
16 wouldn't stop them.
17 Q. Okay. Does the Beastro advertise anywhere
18 outside of the company?
19 A. I don't know. There is -- they have a food
20 truck, but probably not else otherwise than that.
21 Q. And does the Beastro also do the catering that
22 occurs at all of the numerous events that are done
23 around the country?
24 A. No, no. Some selected events, but, otherwise,
25 we have independent caterers that cater for us at
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1 events.
2 Q. So I --
3 A. We engage private companies.
4 Q. So at -- the promotional events that you
5 talked about is a key element of Monster Energy's
6 branding strategy. So if there was a ski competition at
7 Vail, you would hire somebody in that vicinity to do the
8 food and the catering, correct?
9 A. Probably. We may hire people that we have an
10 association with like Walden's [phonetic] Fish Tank that
11 does some of the catering for us, as well as there are
12 people that we're associated with, you know.
13 And we sometimes do our own catering if it's
14 not too integrated -- involved. We would do our own
15 catering as well.
16 Q. And I would imagine that Monster Energy
17 products are available at these events?
18 A. Sure. Sure.
19 Q. Would those be supplied from headquarters to
20 the -- or is there a division -- is there a division or
21 group of folks at Monster Energy Company that arrange
22 for Monster products to get to whoever is doing the food
23 service?
24 A. There is a division with a substantial team.
25 We have a number of substantial big rigs that travel
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1 around the country, and they then form the basis of the
2 entertainment and the food and beverages. And sometimes
3 it's from the rig. Sometimes they go to an event and
4 will construct an actual massive structure that's
5 prefabricated where they've got one or two levels even,
6 and they have bars and they have places to sit, and
7 tables, and people that they supply food.
8 The -- some of the drinks are supplied
9 directly by our events -- we have an events team, call
10 it. But in many cases, the products come from our
11 distributors, our bottlers in that area because you try
12 and not ship products across country. So we ship them
13 to the bottlers, the bottlers will sell them back to us,
14 and we then utilize them at those venues in different
15 states and venues around the country.
16 Q. So you have bottlers that -- where they're
17 also canners, that they produce cans?
18 A. The canners are -- they act for us. They pack
19 at our -- it's our product. We then take delivery. And
20 our event teams will pick up products that have been
21 sold to bottlers, and we will repurchase them back and
22 use them at events and/or they may -- sometimes they
23 supply the events and they will do events as well, the
24 bottlers themselves, using our products.
25 Q. How many bottlers are there in the
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1 United States?
2 A. Well, when we had -- we had distributors,
3 there were hundreds. At the moment, it's probably about
4 30 or 40. But the main bottlers are Coca-Cola bottlers.
5 You may have a singular bottle lot consolidated. They
6 will cover 20 states, and they have branches, you know,
7 in all the major cities and major areas. They have hubs
8 where they operate from. So there are literally
9 hundreds of depots or warehouses where the products are
10 stored, and then they're staged from there for delivery
11 to stores and for delivery and/or to go to events.
12 Q. So does Monster Energy ship to those bottlers
13 mix for the Monster Energy drink, or are all the
14 drinks --
15 A. No, no. Finished products.
16 Q. Okay. So they're all made in one central
17 location?
18 A. No. They're made in 20 different locations in
19 the U.S. And depending on orders, depending on
20 production schedules, they're consolidated in different
21 warehouses, and then they're sent out to bottlers. In
22 some cases, for some of the higher selling products,
23 you'll get single truckloads of one product. In other
24 cases, they mix different flavors of products on the
25 trucks.
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1 Q. And that gets into the whole world of
2 logistics --
3 A. Correct.
4 Q. -- and the cost, et cetera, correct?
5 A. Correct.
6 Q. Is that Mr. Schlosberg's bailiwick?
7 A. No. He probably does more -- he's more active
8 in that, but we have a senior operations, you know,
9 officer who does a lot of that and manages that
10 division. But it's, again, it's part of things that
11 he'll deal with. I will sometimes get involved with as
12 well.
13 Q. Uh-huh.
14 Are most of these -- no, not most of them.
15 Is the strategy in these promotional events,
16 are they open to everybody who's attending the events?
17 So, for example, let be more specific.
18 If it's a ski race, anybody in the ski race
19 might be a visitor to the promotional catering provided
20 by Monster Energy?
21 A. Yeah, it depends on the event. Some events,
22 it's much more open. Some events, it's more limited to
23 customers and invited guests and people that are
24 associated with it. It becomes quite a big group.
25 In other events, for example, where we have
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1 very extensive activation, for example, at Supercross,
2 we actually have the rig set up in the pit area. And so
3 before the race, it's just the way it is that anybody
4 who's got a ticket, they usually get a pass or they'll
5 buy a drink or they'll get a drink or they get a pit
6 pass. So if you get 30,000 people at a Supercross
7 event, you'll probably get 50 percent of that --
8 probably 15,000 will go through the pits before they go
9 to the event. And they go through the pits, they go see
10 the motorbikes.
11 But there's a lot of -- there's entertainment.
12 We'll have music people or we'll have other stars or
13 athletes not even competing in the event at the event.
14 We have TV. We have entertainment, as I said. And they
15 then can get food and drinks. And, again, depending on
16 the level and how big it is, the extent of the food,
17 sometimes they limit it to drinks, sometimes they have
18 food, sometimes there's snacks, there's a mixture, and
19 they hang out at these events.
20 Q. And the catering -- or these catered events,
21 do they make money for Monster Energy?
22 A. Well, we make money because we get supporters
23 there that buy our products. I may not charge, you
24 know, an actual fee for every sandwich that I have or
25 everything that they take, but -- that, we don't do.
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1 But the fact is that this is our -- this is the way we
2 spend our money and our marketing to engage the consumer
3 and bring them closer to the whole brand and everything.
4 Q. So it's promotional?
5 A. Yeah, very much so promotional. But it's also
6 to, you know, engage them again. So we supply the food
7 and drinks, and they then are there and enjoy
8 themselves, and that's just part of the experience.
9 Q. Okay. How much -- changing subjects again on
10 you, Mr. Sacks.
11 What do you know about FnB Company DBA
12 Ice Monster -- and, by the way, I need to correct
13 myself. When I introduced myself to you, I said I
14 represent FnB Corporation. That's actually not true. I
15 am actually representing a gentleman named Chun Hua Lo,
16 or Frank Lo, who is actually the registrant or the
17 applicant -- the applicant for the Ice Monster mark.
18 Mr. Low started a company called FnB Inc., and
19 it does business under the name of Ice Monster. It
20 started its business earlier than you did but in Taiwan.
21 And I believe they started in 1990.
22 Do you know -- have you done any research into
23 their business or what their business model is?
24 A. No, other than I know they have tried to
25 expand, and they ultimately ended up filing some
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1 trademarks but never intent to use and never followed 2 through with them. And then ultimately, though, ended 3 up opening a franchise store in Hawaii, which was their 4 first store within the U.S., in 2019. 5 Q. You know that -- you also know that they have 6 stores in Japan, South Korea? 7 A. I know that they are fairly -- yeah, a 8 couple -- apparently about 12 stores. 9 They sell in Japan, Korea, Taiwan, maybe 10 Singapore, couple other countries. I know that in some 11 of those countries, their products are sold outside of 12 their restaurants. They are sold, I think, at certain 13 sporting events and in certain convenience stores in 14 Japan and in certain other venues, I think, in Korea. 15 Q. And do you know much about their product? 16 A. Not -- not much more than that. I've seen 17 their menu and extracts from their Web site from, I 18 think, the Hawaii store principally. 19 Q. Have you read any of their press accounts or 20 descriptions of their stores and their -- the 21 environment in their stores? 22 A. No. 23 Q. Okay. Give me a minute. I might be done. 24 A. Thank you. 25 (Off the record at 1:57 p.m. and back on
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1 the record at 1:57 p.m.)
2 BY MR. CHAYKIN:
3 Q. I apologize if I asked this before, and I ask
4 for opposing counsel's indulgence.
5 Are you aware of any confusion, actual
6 confusion, people calling Monster Energy Company
7 thinking that you're Ice Monster or people asking if
8 they can order shaved ice at the Monster Beastro or
9 anywhere else in the Monster chain of distributions?
10 A. I'm personally unaware, but I wouldn't expect
11 to be aware. I think they've only recently entered the
12 U.S. and they have one store in Hawaii. So it's very
13 limited and very focused at the moment.
14 That doesn't mean it won't expand, and
15 obviously the intention is to expand and grow your
16 business. That's all our intentions. But at this point
17 in time, I'm not yet aware of it. Again, it doesn't
18 mean it didn't happen, but it's unlikely. It probably
19 would have come to my attention, but I don't know and --
20 I don't know at this time.
21 Q. Does Monster Energy sell goods in the Republic
22 of China, Taiwan?
23 A. Yes.
24 Q. How long have you been selling there?
25 A. A few years. I think a few years. It's been
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1 not a big market. It's just started to develop. It's
2 not a big market.
3 Q. Do you sell in Japan?
4 A. Yes, we do.
5 Q. Now, Japan is the home turf of your arch
6 competitor, isn't it?
7 A. No, no.
8 Q. No?
9 A. No. What happened was the original Red Bull
10 was created in Thailand, and the existing main
11 shareholder bought the rights for the world from the
12 owners in Thailand. It's a small, quote, energy drink
13 in a glass bottle. And then he developed that in
14 Austria into a carbonated drink.
15 And so the Red Bull that you would be familiar
16 with is based out of Austria. The original brand was
17 from --
18 Q. Thailand?
19 A. -- from Thailand.
20 The family retained certain rights, and they
21 have -- they have -- they distribute their own product,
22 a version of Red Bull, in China which competes with the
23 Austrian Red Bull.
24 So they have two Red Bulls in China. So
25 that's something else. They have different packages and
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1 different products. But that's an internal issue they
2 have in their own company. There's certain issues going
3 on between competing owners.
4 Q. Do you sell in Indonesia?
5 A. We're about to sell in Indonesia. I know we
6 do sell in Malaysia. We're about to launch in
7 Indonesia. We do sell in Singapore. We sell in Taiwan.
8 We sell in Korea. We sell in Japan.
9 Q. South Korea would probably be an interesting
10 market for you given the great number of gaming
11 enthusiasts there?
12 A. Yeah, it is. Thank you. Yeah.
13 Q. And I'm not saying there aren't any, but as
14 far as you're aware, there's been no confusion -- no
15 instances of confusion any of those company countries
16 have been reported to you?
17 A. I don't know. I can't speak to international.
18 I can speak for local.
19 Q. Okay. That's fair enough.
20 MR. CHAYKIN: Mr. Sacks, I believe I am done
21 for the afternoon. I really want to thank you. I know
22 that you're a very busy man, and I appreciate you taking
23 the time to spend with us and share what you know. And
24 I appreciate it. I do.
25 THE WITNESS: Thank you. Our pleasure. Thank
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1 you very much.
2 MR. CHAYKIN: Counsel, do you have any
3 questions? I'm sorry. No?
4 MS. ZADRA-SYMES: No questions.
5 MR. CHAYKIN: Okay.
6 THE REPORTER: Would you like to order a copy
7 of the transcript, Counsel?
8 MS. ZADRA-SYMES: Yes, please.
9 MR. CHAYKIN: Yes, please.
10 THE REPORTER: Thank you.
11 MS. JUDY: And I believe the witness does have
12 an opportunity to read and sign in this venue. I don't
13 know if counsel's discussed that with --
14 MR. CHAYKIN: That's usually the norm
15 stipulation. I've been through this with one of the
16 Knobbe lawyers before.
17 Do you waive signing, or do you want to have
18 Mr. Sacks review and sign?
19 MS. ZADRA-SYMES: We will have Mr. Sacks
20 review and sign.
21 MR. CHAYKIN: Okay. Thank you very much.
22 MS. ZADRA-SYMES: Thank you.
23 (TIME NOTED: 2:05 p.m.)
24 * * * * *
25
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1 CERTIFICATE OF REPORTER 2 I, the undersigned, a Certified Shorthand 3 Reporter of the State of California, do hereby 4 certify: 5 That the foregoing proceedings were taken 6 before me at the time and place herein set forth; 7 that any witnesses in the foregoing proceedings, 8 prior to testifying, were administered an oath; that 9 a verbatim record of the proceedings was made by me 10 using machine shorthand, which was thereafter 11 transcribed under my direction; and that the 12 foregoing is an accurate transcription thereof. 13 Further, that if the foregoing pertains to 14 the original transcript of a deposition in a federal 15 case, before completion of the proceedings, review 16 of the transcript [X] was [ ] was not requested. 17 I further certify that I am neither 18 financially interested in the action, nor a relative 19 or employee of any attorney of any party to this 20 action. 21 IN WITNESS WHEREOF, I have this date 22 subscribed my name. 23 DATED: January 5, 2021 24 <%6559,Signature%> MEGAN F. ALVAREZ 25 CSR No. 12470, RPR
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1 Veritext Legal Solutions 1100 Superior Ave 2 Suite 1820 Cleveland, Ohio 44114 3 Phone: 216-523-1313 4 January 5, 2021 5 To: MS. ZADRA-SYMES 6 Case Name: Monster Energy Company v. Lo, Chun Hua 7 Veritext Reference Number: 4372693 8 Witness: Rodney Sacks Deposition Date: 12/14/2020 9 10 Dear Sir/Madam: 11 Enclosed please find a deposition transcript. Please have the witness 12 review the transcript and note any changes or corrections on the 13 included errata sheet, indicating the page, line number, change, and 14 the reason for the change. Have the witness’ signature notarized and 15 forward the completed page(s) back to us at the Production address 16 shown 17 above, or email to [email protected]. 18 If the errata is not returned within thirty days of your receipt of 19 this letter, the reading and signing will be deemed waived. 20 21 Sincerely, 22 Production Department 23 24 25 NO NOTARY REQUIRED IN CA
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1 DEPOSITION REVIEW CERTIFICATION OF WITNESS 2 ASSIGNMENT REFERENCE NO: 4372693 3 CASE NAME: Monster Energy Company v. Lo, Chun Hua DATE OF DEPOSITION: 12/14/2020 4 WITNESS' NAME: Rodney Sacks 5 In accordance with the Rules of Civil Procedure, I have read the entire transcript of 6 my testimony or it has been read to me. 7 I have made no changes to the testimony as transcribed by the court reporter. 8 ______9 Date Rodney Sacks 10 Sworn to and subscribed before me, a Notary Public in and for the State and County, 11 the referenced witness did personally appear and acknowledge that: 12 They have read the transcript; 13 They signed the foregoing Sworn Statement; and 14 Their execution of this Statement is of their free act and deed. 15 I have affixed my name and official seal 16 this ______day of______, 20____. 17 ______18 Notary Public 19 ______Commission Expiration Date 20 21 22 23 24 25
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1 DEPOSITION REVIEW CERTIFICATION OF WITNESS 2 ASSIGNMENT REFERENCE NO: 4372693 3 CASE NAME: Monster Energy Company v. Lo, Chun Hua DATE OF DEPOSITION: 12/14/2020 4 WITNESS' NAME: Rodney Sacks 5 In accordance with the Rules of Civil Procedure, I have read the entire transcript of 6 my testimony or it has been read to me. 7 I have listed my changes on the attached Errata Sheet, listing page and line numbers as 8 well as the reason(s) for the change(s). 9 I request that these changes be entered as part of the record of my testimony. 10 I have executed the Errata Sheet, as well 11 as this Certificate, and request and authorize that both be appended to the transcript of my 12 testimony and be incorporated therein. 13 ______Date Rodney Sacks 14 Sworn to and subscribed before me, a 15 Notary Public in and for the State and County, the referenced witness did personally appear 16 and acknowledge that: 17 They have read the transcript; They have listed all of their corrections 18 in the appended Errata Sheet; They signed the foregoing Sworn 19 Statement; and Their execution of this Statement is of 20 their free act and deed. 21 I have affixed my name and official seal 22 this ______day of______, 20____. 23 ______Notary Public 24 ______25 Commission Expiration Date
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1 ERRATA SHEET VERITEXT LEGAL SOLUTIONS MIDWEST 2 ASSIGNMENT NO: 4372693 3 PAGE/LINE(S) / CHANGE /REASON 4 ______5 ______6 ______7 ______8 ______9 ______10 ______11 ______12 ______13 ______14 ______15 ______16 ______17 ______18 ______19 ______20 Date Rodney Sacks 21 SUBSCRIBED AND SWORN TO BEFORE ME THIS ______22 DAY OF ______, 20______. 23 ______Notary Public 24 ______25 Commission Expiration Date
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& 15,000 130:8 2016 81:12 39 5:18 & 3:6 9:16 150 21:20 78:4 2019 132:4 3d 31:11 96:18 16 10:3 21:21 2020 1:13 2:17 1 4 24:23,25 25:2 11:1 112:1 4 5:12 29:17,20 1 1:25 5:3 13:10 36:22 78:23,25 2021 137:23 138:4 46:1 53:2 55:22 14:4,7 91:10,11 2040 3:7 56:11,16,17,19,25 10 6:13 21:21 23:9 160 21:20 216-523-1313 57:7 53:2 56:11,13 17 36:22 44:2 138:3 4.1 5:15 32:11 57:23 58:3 83:16 18 5:5 27:19 54:7 22 100:4,16 4.1. 32:10,14,15 100 78:4 54:25 24 7:11 52:24 40 8:20 26:23 108 8:20 9:3 1820 138:2 56:16 84:1,4,6 28:12 90:8 108:12 109 8:23 1990 131:21 26 7:15 89:17,20 108:13 128:4 10:01 2:15 11:2 1995 18:19 89:22 90:6 93:22 41 8:23 109:2,5 11 4:5 81:14 83:16 1998 122:2 107:1 118:20 1100 138:1 1:00 99:18 100:11 27 7:18 85:22,23 42 9:3 107:23 112 9:8,11 1:20 111:21 28 5:9 7:20 92:15 108:1 119 9:15,20 1:26 112:1 92:18 43 5:21 118:20 11:22 67:9 1:30 100:16 29 5:12 119:22 4372693 1:24 11:35 67:10 1:57 132:25 133:1 2:00 100:8 138:7 139:2 140:2 12 24:23 52:24,25 1st 28:10 2:05 2:16 136:23 141:2 62:24 78:22 132:8 2 3 12/14/2020 138:8 44 9:5 123:6,7 139:3 140:3 2 5:5 18:24 19:2 3 5:9 28:17,20 44114 138:2 123 9:5 56:9,21 86:22 29:4,22 87:5 45 54:18 66:12 12470 1:23 2:18 98:16 3,274,232 9:17 46 6:3 9:8 112:6,7 137:25 2.50 56:17 3,397,948 9:22 115:22 116:18 12:20 99:14 2.70 56:16 3/18/08 9:22 47 6:6 9:11 112:9 12:22 99:14 20 7:7 11:23 24:24 30 54:8,18 56:22 112:21 115:22 12:38 111:23 26:2 54:17 67:6 84:23 128:4 116:18 12:45 99:14 100:4 73:15,16 75:6 30,000 130:6 4774184 87:10 100:6 100:18 128:6,18 300 91:5,7 48 6:10 12:50 100:4 139:16 140:22 31 96:12 5 141:22 32 5:15 8:3 59:19 13 6:17 62:24 63:1 5 5:18 19:13 32:5 20,000 77:4,4 96:20,23 97:7 107:18 32:7 39:5 87:6 2000 3:17 118:18 138 1:25 137:23 138:4 2002 122:5 34 8:9 82:12,15,16 14 1:13 2:17 5:3 50 52:13 90:8,9 2003 122:8 124:2 82:19 6:20 11:1 64:25 130:7 2004 64:19 35 8:12 54:18 65:3 112:1 56 120:1 2010 81:7,14 97:11,16 119:11 14th 3:7 28:10 57 6:13 9:15 2011 81:7 36 8:16 97:13,16 15 7:3 54:17 56:11 119:15,17,20 2015 81:12 38 27:19 65:5,8 77:4 83:18 120:21,22
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conversation counsel's 133:4 cup 76:24 debating 60:19 88:13 136:13 cups 57:13,17,22 decade 74:11 conversations countries 61:3,4 57:22 december 1:13 23:4 70:15 71:15 73:4 current 30:14 2:17 11:1 28:10 convincing 97:6 73:12 132:10,11 58:23 28:10 112:1 cool 33:15,16,16 135:15 currently 35:8 decent 99:11 33:18 64:15 country 57:21 84:23 85:21 decide 15:20 69:2 coolers 110:22,23 71:10 73:8 125:23 customer 52:20 98:22 99:25 coolest 33:6 127:1,12,15 customers 92:21 decision 70:4 coordination county 139:10 129:23 85:18 109:14 70:21 140:15 cycle 54:5 decisions 22:17 coordinator 71:1 couple 66:15 79:2 d 23:2 69:6,9,24 copy 136:6 79:15 132:8,10 98:20 d 18:1,2 105:1 core 37:19 course 54:9 108:6 declaration 72:16 dairy 119:22 corporate 33:19 court 102:2,7 72:17 dallas 47:3 corporation 109:1 139:7 declarations 35:11 dan 103:4,5 131:14 cover 34:25 90:9 deed 139:14 dancing 38:17 correct 34:9 35:18 98:9 118:10,12 140:20 danger 55:8 35:18,23 58:11 128:6 deemed 138:19 data 28:8 77:2 79:20 80:21 covered 68:17 definition 90:20 date 137:21 138:8 80:22 83:4 91:4 118:17,22 delay 14:2 72:3,4 139:3,9,19 140:3 91:15 94:16 95:7 cowboy 47:3 delivery 127:19 140:13,25 141:20 95:9,9,17 96:5 cream 115:25 128:10,11 141:25 97:23 101:10 116:9,9,24,25 demographic dated 9:18,22 113:23 115:15,22 117:3,3,4,9,16,17 26:13 28:3,4 137:23 122:3 123:20 117:18 54:16,25 55:3,17 day 50:20,21 124:7 126:8 129:3 creams 43:10 55:18 80:15 84:23 99:24 129:4,5 131:12 113:11 116:1 demographics 106:14 139:16 corrections 138:12 create 25:21 31:4 27:2,24 28:9 140:22 141:22 140:17 55:13 55:18 day's 50:4,5 cost 129:4 created 30:21 deny 30:15 days 138:18 costco 52:20 53:8 103:25 134:10 department 23:9 dba 11:14 131:11 53:10 56:22 75:13 creates 87:12,20 23:13 24:7 43:25 deadpool 118:4 counsel 1:12 2:15 credibility 33:21 71:3 138:22 deal 22:16 71:3,4 3:22 13:19 23:6 107:3 depending 52:24 101:6 129:11 23:14,15,16,23 credible 34:11 128:19,19 130:15 dealing 90:18 58:16 67:5 68:19 crowd 48:5 depends 20:6 56:8 113:24 116:11 69:17,17 72:15 crushed 76:18 56:14 57:13 98:12 deals 115:25 97:1 99:3,4,13 csr 1:23 137:25 129:21 dear 138:10 100:5 102:20 cube 8:21 108:8 depictions 25:25 debate 113:15 124:7 136:2,7 110:14 114:12 Veritext Legal Solutions www.veritext.com 888-391-3376 RODNEY SACKS [depicts - drink] Page 9
depicts 25:10 49:2 designs 26:20 diluting 55:9 distribute 134:21 deponent 118:24 desire 20:11 98:18 dilution 55:15 distribution 51:17 deposed 11:19 dessert 113:11 104:23 105:1,1,2,3 distributions deposition 1:11 desserts 117:3 105:12,20 107:11 133:9 2:13 17:14 99:22 detail 58:16 dilutive 105:19 distributors 37:13 122:22 137:14 detailed 58:9 107:7 119:25 127:11 128:2 138:8,11 139:1,3 determination 121:10,13 diuretic 77:6,9,17 140:1,3 86:16 109:22 diploma 14:16,17 77:21 depositions 12:11 determined 102:2 direction 137:11 divide 94:25 103:10 determining 68:8 directly 86:3 divided 23:12 71:8 depots 128:9 detract 92:12 93:9 127:9 division 126:20,20 deputy 23:15 118:15 director 16:6 126:24 129:10 derivation 30:20 develop 134:1 directs 12:20 document 8:20,23 derive 20:4 27:18 developed 25:6 disagree 44:8 88:4 9:5 19:14 58:7 derived 20:7 27:23 34:4 134:13 disclosures 5:19 86:3 derives 20:8 development 16:6 discontinued 8:10 documents 58:13 describe 14:12 25:3 78:8,11,16 79:15 dog 95:14 22:10 25:9,14 diane 86:11,12 81:14,15,20,24 doing 44:9 55:19 26:6 45:5 68:9 difference 71:22 82:21 83:1,20 89:14 105:10 75:24 92:10 93:18 79:1 114:19 discovered 18:10 125:14 126:22 describes 19:13 differences 71:14 discuss 13:7 22:23 dollars 66:15 32:20 71:19,21 69:23 99:3 dominate 64:16 describing 68:11 different 20:16,19 discussed 136:13 door 31:6 description 5:2 24:8,8 25:9 27:2 discussing 45:13 download 13:21 6:2 7:2 8:2 9:2 30:11 31:1 35:9 88:16 92:19 13:22 47:11 45:4,6 63:11 45:8 47:3 49:17 discussion 23:25 downwards 27:25 113:17 50:18 53:22 62:3 discussions 12:18 dr 64:8,12 descriptions 66:25 67:1 71:3 70:3 drag 99:21 112:22 113:18 74:24 76:16 79:16 dispensed 76:24 dragon 90:24,25 132:20 79:24 83:5,23 displayed 110:22 drawing 96:18 descriptive 25:19 87:10 88:6,15,18 displays 52:2 drink 24:13,18 60:23 61:6 62:21 88:21 89:13,14 dispute 51:4 34:14 37:12,22,23 89:5,6,7 110:18 96:10 105:13 distinction 53:16 49:2,3,10,11,15,16 descriptor 92:1 106:3,4,4 122:8 60:10 107:9 49:17 50:10,17 design 27:4 63:9 127:14 128:18,20 distinguish 62:3 54:19 55:21 56:7 68:25 69:3 96:15 128:24 134:25 90:22 74:20 76:9 78:2 96:17,19 135:1 distinguishable 80:11 82:24 91:10 designed 26:16 difficult 16:23 89:8,10 91:11 110:19 31:25 80:8 93:17 107:17 distinguishes 94:9 117:15 121:24 designing 90:17 diluted 106:10 distinguishing 128:13 130:5,5 96:11 134:12,14
Veritext Legal Solutions www.veritext.com 888-391-3376 RODNEY SACKS [drinking - exactly] Page 10
drinking 54:19 elaborate 112:22 74:24,25 75:3 entitled 5:5,21 80:6 113:1 80:7 82:24 86:4 8:20,23 9:5,12 drinks 19:21 21:4 electrolytes 49:14 86:15 91:24 92:2 43:19 21:18,22,23 22:3,4 74:23,23,25 75:23 93:8,10 94:16 environment 22:5 47:16,23 electronic 6:14,21 96:13 97:4,8,21 132:21 49:21 55:21 56:2 7:8,12 101:19,20 102:1 equates 91:8 77:22 97:8,9,21,21 elegantly 45:6 103:1,13 104:16 equivalent 91:13 97:21,22 98:4,10 element 38:14,15 109:17 121:11 errata 138:13,18 98:14 110:21 76:12 126:5 123:14,19,23 140:7,10,18 141:1 113:8,9 114:2 eleven 75:20 77:4 124:9,15,21 especially 57:14 116:4 127:8 79:18 82:25 83:7 126:16,21 128:12 esq 3:4,5,14,15 128:14 130:15,17 83:10 128:13 129:20 essential 61:20 131:7 elizabeth 3:15 130:21 133:6,21 essentially 23:19 drop 44:17 email 138:17 134:12 138:6 establish 104:12 dropbox 13:14 emigrated 15:22 139:3 140:3 established 26:2 119:7 emphasis 87:11,19 energy's 5:22 establishing 26:4 drunk 50:19 80:12 employee 24:2 27:18 40:7,15 estimate 66:4 80:13 124:22 137:19 43:19 48:14 90:2 et 22:16 38:6 dry 78:20 employees 37:13 126:5 69:21 129:4 ducks 57:20 enclosed 138:11 enforcement 41:3 event 34:11,16 due 38:5 ended 31:12,15 engage 55:1 126:3 49:12 50:16 87:18 duly 11:8 34:3 98:5 131:25 131:2,6 127:3,20 129:21 e 132:2 engaged 71:7 130:7,9,13,13 energy 1:4 2:4 5:9 124:1 events 33:6 34:6 e 18:2 51:21 74:4 5:12,15,18 6:3,6 england 36:13 34:20 35:1,6 earlier 55:12 60:1 6:10,17 7:15,20 enjoy 131:7 40:22 45:17 48:11 104:11 131:20 12:4,16 19:21 ensure 25:24 56:4 57:15,16,18 early 14:13 99:16 21:7,23 22:3,5,10 66:21,22 124:3,4 125:22,24 eat 112:25 23:7,17,20 24:12 enter 120:10 126:1,4,17 127:9,9 eater 9:11 24:13 25:5 26:7,9 entered 133:11 127:22,23,23 edge 37:12 26:24 27:9,12 140:9 128:11 129:15,16 education 14:13 28:21,22,23,24,25 entertain 38:20 129:21,22,25 effect 31:11 33:14 29:5,5,7,7,9,21 entertainment 130:19,20 132:13 77:9,17,21 105:20 30:1,2 32:20 57:16 127:2 everybody 12:13 106:18 37:12 39:9,15 130:11,14 129:16 effective 104:1 40:9 47:16,23 enthusiasts 135:11 everybody's 60:16 efficient 12:12 49:17 51:6 52:21 enticing 111:2 evolved 31:10 76:5 69:13 55:21,24 56:2,7 entire 19:5 104:16 exact 117:7,8,8 efforts 41:4 59:7,8 60:2 61:3 139:5 140:5 exactly 20:18,23 eight 36:13 63:11 65:10 66:7 entities 59:5 20:24 34:10 45:10 either 18:22 71:10 70:22 74:3,19,23 64:3 70:1 123:16 79:8 99:3 Veritext Legal Solutions www.veritext.com 888-391-3376 RODNEY SACKS [exactly - fenway] Page 11
123:21 73:15,16 75:6 explanation 88:6 factual 114:12 examination 4:2 82:12,15,16,19 exposure 106:23 factually 103:19 11:11 67:23 84:1,4,6 85:22,23 106:25 fair 36:2 80:2 examined 11:8 89:17,20,22 92:15 expressed 102:8 135:19 example 19:25 92:18 93:22,22 extend 99:20 fairly 132:7 20:20 22:1 34:1 96:12,20,23 97:11 extended 89:24 falls 22:17 34:23 35:3,10,22 97:13,16 107:14 extensions 26:18 fame 41:12 36:7,23 54:6,6 107:23 108:1,12 68:12 79:6 familiar 19:10 57:3,19 58:3 108:13 109:2,5 extensive 52:2 21:5,6 29:23 70:25 72:10,11 112:6,7,9,12,21 106:21,22 130:1 30:16 62:6,8 75:12 80:11 90:24 115:22 116:18 extent 42:4 62:11 134:15 91:2 113:7 129:17 119:12,13,17,20 103:7 105:7 family 62:7,10,14 129:25 130:1 123:6,7 109:19 130:16 62:17,19 89:25 excess 104:11 exhibits 5:1 6:1 external 99:4 94:18 95:5,11 exchange 16:7 7:1 8:1 9:1 13:12 extra 74:9,9 75:18 134:20 excited 48:5 32:17 119:6 120:1 75:21,25 76:4 famous 93:4 excitement 47:2 existence 101:10 78:10 79:12 83:15 101:19,20,22,23 excluding 115:14 122:17 96:6 102:3 103:14 excuse 32:9 73:23 existing 68:17 extracts 132:17 104:8,17 122:12 executed 140:10 118:17 134:10 extraordinary fans 33:2,5 37:14 execution 139:14 expand 34:6 37:2 25:16 far 77:8 135:14 140:19 49:13 78:12,24 extreme 36:3,5,6 fashion 55:6 executive 22:14,21 81:16 131:25 36:20 fault 32:15 exercise 95:1 133:14,15 eyes 89:2 favorite 33:4 exhibit 5:3,5,9,12 expanded 74:21 f featured 112:18 5:15,18,21 6:3,6 expanding 55:4 115:21 f 1:23 2:17 137:24 6:10,13,17,20 7:3 116:13 featuring 119:11 face 26:10 44:23 7:7,11,15,18,20 expansion 34:5 federal 39:14 40:8 facebook 35:12 8:3,9,12,16,20,23 expect 133:10 137:14 104:10 107:1 9:3,5,8,11,15,20 expected 39:10,13 fee 130:24 faced 116:11 13:10 14:1,4,7 experience 15:6 feel 27:4,21,21 121:22 18:24 19:2,5 16:20 27:14 131:8 31:13,15 53:25 fact 25:1 32:1 38:5 28:17,20 29:4,17 experiences 5:23 54:1 99:5 115:6 51:25 52:3 54:21 29:20,22 32:5,7,10 43:20 feeling 31:4 68:25 84:17,22 32:11,14,15 39:4,5 expert 103:17 feelings 70:1 93:10 102:7 43:15,16 46:4,5,6 expiration 139:19 female 28:6,7 103:17 118:14,15 46:17,18 47:6,9,9 140:25 141:25 38:10,11 55:14,16 131:1 48:17,20,21 49:2 explain 33:8,12 females 37:22,23 factors 109:13 57:23 58:2 59:25 35:14 63:16 85:11 38:2,2,18 111:12,13,14 62:24,24 63:1 85:12 88:5 fenway 122:9,11 facts 42:5 64:25 65:3,5,8,11
Veritext Legal Solutions www.veritext.com 888-391-3376 RODNEY SACKS [ferris - generic] Page 12
ferris 33:14 87:13 91:20 92:1 form 87:15,22 113:8 field 123:20 93:11,21 94:5,6,7 117:8 118:16,17 fully 42:25 fight 64:16 95:7 117:17 127:1 fun 64:5,9,10 file 7:4 13:14 flavored 42:16,23 formal 23:22 function 20:25 39:15 40:8 66:24 115:13 117:17 forms 20:16,19 22:20,20 35:4 95:21 flavors 38:6 53:20 formula 76:18 77:22 filed 39:9,17 65:9 53:22,24 67:1 98:7 functions 20:22 65:17,19 87:24 71:20,21 78:24 formulating 23:3 further 34:5 45:23 95:24 79:2 93:16 94:3 forth 80:24 137:6 107:21 137:13,17 filigree 26:20 95:10 128:24 forward 115:5 future 85:21 98:7 filing 131:25 floor 3:7 102:19 138:15 g filings 65:18 fmb 11:15 found 32:16 52:1 g 87:2 finally 43:3 fnb 109:1 131:11 foundation 44:14 gabriel 3:22 24:4 financial 22:25 131:14,18 58:16 101:13 70:1,25 71:5 financially 137:18 fnb's 112:13 fountain 57:11 gabriel's 65:23 find 30:7 46:13 focus 70:11 four 37:4 75:2,4 game 48:5 56:2 69:14,14 focused 26:11 92:22 gamers 45:16,17 82:20 83:18 84:15 30:22 39:2 51:1 franchise 132:3 gaming 30:12 93:23 121:6 80:8 88:10 98:9 frank 131:16 38:21,23 39:2,3 138:11 113:22 133:13 free 139:14 140:20 45:11,13,14,14,15 finding 53:14 focusing 44:10 freedom 103:14 135:10 fine 30:18 59:24 68:14 81:2 freeze 117:15 gap 99:24 finish 76:8 folks 126:21 freezing 76:20,23 gas 50:24 51:7,11 finished 128:15 follow 33:24 39:1 french 91:5 51:12 52:6,10 fire 64:15 followed 132:1 frequented 24:12 gatorade 80:11,11 firm 14:18,21 followers 36:18 freshman 54:6 gears 119:4 15:12,15,18 following 16:9 friendly 16:8 gender 28:9 firms 15:7,9 follows 11:9 60:9 90:21 general 15:2,2 first 11:8,17,25 font 31:25 friendship 16:10 21:11 23:14,15,16 12:23 13:7 32:22 food 119:11 124:1 front 75:6 94:7 23:22 27:12 61:6 54:3 60:5,8 81:5 125:19 126:8,22 124:11 75:14 93:15 87:7 89:16 93:25 127:2,7 130:15,16 frozen 43:4 82:24 generalized 60:24 95:4 97:2,19 130:18 131:6 87:22 115:14 generally 14:25 110:13 112:24 foods 111:8 116:2,4 117:4,15 15:7,9 21:9 53:1,6 121:13 122:1,8 football 36:4,8 118:15 53:7,13 65:20 132:4 48:1,2 fruit 42:16,23 69:5,16,22 71:12 fish 126:10 foregoing 137:5,7 97:22,25 98:2,3 73:10 77:2 86:8 fitness 34:24 137:12,13 139:13 115:13 92:5 98:20 99:7 flavor 53:19 64:7 140:18 fulfill 49:17 102:18 64:8 68:24 74:10 forget 86:10 full 22:22,23 53:17 generic 110:13 78:9,9,10 79:5 53:17 78:20 92:22
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genesis 31:2,14 69:25 72:1,19 guy 33:15,16 help 12:2 17:22 gentleman 15:24 96:23 99:21 100:6 108:23 50:8 62:2 74:1 131:15 107:16 114:18 guys 37:9 63:24 107:21 genuine 44:23 135:2 64:6,18 99:25 helpful 72:5 77:11 getting 18:9 27:25 good 13:6 32:25 100:13 111:19 helps 61:24 64:15 52:12 83:6 84:13 43:14 48:25 54:1 115:20 hero 33:15 girl 6:4,7 46:12 67:5 103:25 h hesitant 44:9 girls 37:11 38:21 goods 40:24,25 hey 64:6 half 22:7 35:7 46:21,23,24 47:3 41:8,15,19,22 hi 67:12 77:20 47:25 48:8,9,10 42:10 87:14,21 high 47:12,13 hand 18:10 87:16 give 12:1 13:3 107:10 133:21 51:14 111:10 hang 130:19 31:10 73:25 82:16 google 5:9 8:9 higher 14:17 hanging 37:11 107:19 132:23 28:21,25 29:6 21:22 28:6 51:11 hangover 50:10 given 45:4 135:10 graduated 14:14 56:24 74:22,24 hansen 17:7,8 gives 14:8 50:12 grande 91:13 75:22,22,25 76:1 18:10,12 76:8 graphic 31:13 78:3 91:7,11 hansen's 17:5 giving 89:2 great 135:10 128:22 happen 68:4 glass 134:13 green 9:21 30:2 highlights 19:4 133:18 go 12:5 19:5 29:16 93:9,9 119:9 hire 126:7,9 happened 36:24 34:13,13 38:16,16 120:19 122:7,13 histories 39:15 106:20 134:9 38:17 45:22 48:20 122:17 40:8 happens 69:16 50:20 52:20 53:1 greg 3:22 history 14:9 30:20 94:10 56:5,14,22 57:4,5 grocery 51:8,18 38:9 78:6,7 85:3 happy 120:25 57:5 58:2,15 52:2,11,17 53:1 hit 19:4 25:13,15 hard 47:15 49:9 62:24 65:15 69:7 gronkowski 36:8 48:24 120:10 50:4,5 66:14 87:1 73:15 80:14 96:24 ground 12:6 66:11 hmm 63:7 94:25 107:19 98:11 99:17 100:3 group 16:21 98:10 hockey 57:20 hardee's 57:5 100:4,6,17 105:23 126:21 129:24 home 25:13 50:22 hate 22:8 82:15 107:16,21,23 grow 34:16 36:21 134:5 hawaii 114:1 109:13 114:18 54:22 133:15 hometown 33:5 132:3,18 133:12 120:9,15,20 121:6 growing 51:23 hook 50:12 he'll 129:11 125:14,15 127:3 grown 15:15 34:4 hope 19:4 head 21:4 23:13 128:11 130:8,8,9,9 37:2 hopefully 12:2,17 24:3 89:4 99:7 goal 107:18 growth 70:13 hospitality 40:21 headquarters goes 25:13 36:17 guard 55:7 hotel 49:9 70:22,22 126:19 109:15 guardrails 114:15 hour 67:6 health 34:24 going 12:5,24 guess 47:10,15 house 3:22 23:6,8 hear 45:21 78:1 13:21 19:5 37:15 50:24 60:4 23:9 62:20,20 heard 29:2 104:23 44:13 50:15,21 guests 129:23 68:18 69:17 91:3 hearings 102:6 58:6 63:24 65:13 guinness 76:8 94:12,13,16 helmets 104:6 65:15 67:6 68:22
Veritext Legal Solutions www.veritext.com 888-391-3376 RODNEY SACKS [hua - initially] Page 14
hua 1:7 2:7 131:15 85:12,12 86:5,23 108:14 109:3 incorporate 75:7 138:6 139:3 140:3 86:25 87:1,2,8,10 112:8,10 119:14 115:25 hubs 128:7 87:20,21 88:2,18 119:18 123:8 incorporated huh 47:5 129:13 88:19 89:6,6,7 identified 39:16 11:15 140:12 hundreds 128:3,9 92:19,24,25 93:12 94:12 incorrect 111:11 hung 63:12 93:23 94:2,4 identifies 61:20 increase 52:15 hydrate 77:22 95:13 96:18 97:5 110:16 increased 24:22 hydrated 80:16 97:17 108:6 identify 61:24 increasing 38:3 hydrating 77:12 110:13,13,18,19 93:5 52:16 hydration 80:2,3,5 110:23 111:1,3 identity 26:1,4 independent 80:20 112:5,13,13,22 60:13 125:25 hydro 7:21 34:25 113:1,2,3,11,12 illuminated 36:16 index 4:1 74:13,15,17 75:2,3 115:12,13,16,21 image 26:4 45:24 indexed 84:11 75:19 76:15 79:10 115:25 116:1,9,9 45:25 46:2 48:14 indicate 53:12 79:24 80:1,24 116:17,19,24,24 48:15 104:19 87:13 83:23 92:18,25 116:25 117:3,3,4,8 105:16 indicated 55:12 93:12,23 94:1,13 117:9,16,17,18 imagine 26:23 66:25 94:21,21,22,24,24 118:9 131:12,17 126:16 indicating 39:9 95:5,6,8,11,14,14 131:19 133:7,8 immediately 87:21 138:13 96:16,18 iced 118:17 impact 60:24 indicator 28:22 hydro's 79:11 iceman 84:13 impair 13:2 indonesia 135:4,5 hyphen 18:2 ices 118:9 imperfect 110:4 135:7 hypothetical icon 30:21,22 implies 104:21 indulgence 133:4 114:21 31:13 93:4 imply 104:21 industries 101:3 i idea 16:18 17:16 important 27:8,11 106:17 18:9 31:7,24 61:14,16 67:4 industry 16:19 ice 7:21 8:14,18,20 47:14 48:4 66:8 88:17 104:18 17:6 27:11 8:23 9:3,8,12,13 98:1 102:18 impression 25:22 informal 22:22 11:14 42:2,15,16 122:25 123:2 87:20 23:21 68:10 42:22,23 43:10,10 identifiable 30:23 impressionistica... information 12:2 43:11 57:20 74:4 identification 5:1 28:15 13:8 27:17 119:2 74:6,8,10,12 75:1 6:1 7:1 8:1 9:1 impressions 87:12 infuse 76:7 75:8,9,11,13,18,19 14:5 18:25 28:18 inception 47:1 ingredient 20:3 75:19 76:17,18,18 29:18 32:12 39:6 include 50:24 ingredients 20:5 78:6,7,10 79:8,8 43:17 46:7 47:7 100:7 71:16,20 74:25 79:11,12,14,16,17 48:18 57:24 63:2 included 138:13 initial 16:18 30:10 79:19,22 80:19 65:4,6 73:17 including 40:25 31:2 81:1,1,4,8,10,12 82:13 84:2 85:24 66:24 118:20 initially 16:18 81:13,19 82:3,20 89:18 92:16 94:8 inconsistent 25:18 27:22 36:19 53:16 82:21,23 83:7,15 96:21 97:12,14,20 incontestable 74:18 83:20,22 84:7,8,16 98:23 107:3 108:2 102:5 84:16,17,18,20,22 Veritext Legal Solutions www.veritext.com 888-391-3376 RODNEY SACKS [injected - know] Page 15
injected 16:16 internet 32:21 j key 126:5 inputted 58:24 124:22 january 137:23 kind 30:9,9,19 59:1 interrupt 68:3 138:4 31:18 91:16 94:18 instance 88:15,15 interviews 44:10 japan 132:6,9,14 kinds 115:20 115:7 intimate 44:11 134:3,5 135:8 116:17,19 instances 135:15 intranet 124:19,20 java 20:8 22:1 kitchen 34:13 instruct 67:21 introduce 27:3 27:3,6 91:5 kmart 51:19,19 72:19 83:12 117:17 kmob.com 3:10 instructed 10:1 introduced 17:3 job 1:24 65:23 knobbe 3:6 18:4 instructing 72:20 19:24 26:15 81:5 66:21 103:20,22 86:10 136:16 72:23 83:22 91:6 131:13 johannesburg knobbe.com 3:11 integrated 34:15 investigation 14:19 know 11:22 12:10 126:14 121:16 joint 22:21 13:9 17:4,25 intellectual 15:8 invited 129:23 journalists 44:6 20:25 21:12,17 22:17 23:2 24:8 involve 33:9 jr 57:4 22:13,24 23:6 102:20 involved 23:10,11 judy 3:15 13:13 25:8 26:15 27:1,2 intend 78:14 98:10 23:23 34:18 35:22 32:9 48:24 86:11 29:2,10 30:14,16 intended 25:19,20 43:25 65:22,25 119:16 120:3,9,12 30:25 35:6,7 37:6 25:21 31:18,20 71:5 103:5 126:14 136:11 38:20,21 39:24 49:11 50:7,8,10 129:11 judy's 32:15 43:9,23 47:1,2 80:1 83:7 85:19 involves 33:10 juice 61:4,5,9 62:1 48:10,21 49:11 117:24 ip 15:10 23:10 91:18,18,25 97:22 50:21 51:5,14,14 intent 112:16 69:6 71:3,6 97:25 98:2,3,3,4,6 51:25 52:15,18 132:1 irrelevant 73:22 98:14,14,16 54:1,13 55:6,25 intention 85:15 73:24 110:1 juiced 61:5 56:1,3,21 57:5 98:2 133:15 irvine 3:8 juices 61:3 59:20 60:18 62:1 intentions 133:16 issue 60:14 61:8 jump 37:6 82:15 62:16 63:15 64:10 interact 48:12 61:17 79:3 93:3 87:6 64:10 65:13 66:15 interest 59:5 80:25 98:13 105:11 jurassic 31:5 67:22 68:2,13 interested 25:20 110:8 111:4 69:5,7,7,14,24 k 48:5 97:2 137:18 116:10,10,14 70:1,7,8,8 72:14 interesting 11:17 117:19 135:1 kansas 3:18 73:24 74:3,5 75:6 30:19 31:22 81:3 issued 84:20 keep 32:17 44:21 77:3,18 78:6,11 135:9 issues 23:1,24 44:24 55:3 69:7 80:6,9,10 81:22 interlacing 32:17 86:18 98:24 103:6 80:23 81:2 82:9 86:6 88:2,4,7 internal 53:12 109:14 113:16 keeps 76:23,24 88:11 89:12 90:5 99:3 135:1 116:14 121:22 kennyhertz 3:16 90:19 92:5,6,23,23 international 15:1 135:2 kennyhertzperry... 93:2,5,7,15 96:10 135:17 item 52:4 56:18,21 3:20 98:13 99:7,8,22 internationally items 88:8 104:7 kept 64:20 76:19 101:1,17 102:4,5 26:25 116:2 102:11 103:10,23
Veritext Legal Solutions www.veritext.com 888-391-3376 RODNEY SACKS [know - ljs] Page 16
103:23 104:14,17 las 49:9 levels 71:16,17,18 141:3 106:1,23 107:15 late 99:21 77:8,9,16,17,19,21 lines 22:1 37:7 108:21 110:21,24 launch 68:20 127:5 link 13:14 29:22 113:2,4,5,7 114:1 135:6 lewis 24:5 72:3 94:24 120:12 115:7,23,24 116:3 launched 24:17 license 116:25 linked 67:2 94:23 116:5,7,23 117:1,6 25:24 26:12 27:23 licensed 115:24 linsey 6:7 47:13 117:10 118:3,10 75:1 83:16 licensing 105:23 liquid 31:8 78:5 118:22 119:1,1 launching 78:23 life 37:11 54:4 87:15 88:4,10,11 120:24 121:12,13 law 14:16,17,18,21 lifestyle 33:24 88:11 121:20 122:16 14:24 15:9,12,15 37:14 38:14,19 list 69:18 73:19,21 123:16 125:2,3,5 15:18 66:25 110:1 104:2 73:24 93:23 125:19 126:12 111:12 lifestyles 33:23 123:15 128:6 129:8 lawyer 14:16 light 85:2 listed 16:6,17 130:24 131:6,11 67:14 69:25 lighter 38:6,6 39:11 90:12 94:4 131:22,24 132:5,5 lawyers 23:9,10 liked 25:8 31:25 140:7,17 132:7,10,15 23:11 68:19 69:6 likelihood 42:6 listen 12:17 133:19,20 135:5 71:6 89:9 118:21 105:20,21 107:11 listened 106:5 135:17,21,23 136:16 109:12,23 110:3 listing 58:9 140:7 136:13 lay 58:16 111:10 115:6 lists 58:4 knowledge 29:12 lead 22:25 23:1 limit 107:8 130:17 literal 25:10 124:18 leading 24:20 limitation 113:18 literally 22:20 known 15:25 36:9 104:15 114:8 51:13 109:16 36:9 league 36:13,14 limitations 106:1 128:8 knows 69:25 70:1 leave 7:3 15:21 113:17 114:15,17 literate 44:18 118:24 37:5 119:6 122:19 litigate 101:7 korea 132:6,9,14 led 37:12 limited 53:6 80:18 litigation 14:25,25 135:8,9 left 112:4 83:8 88:11 101:1 23:11 71:4,6 l legal 15:21 23:1,8 121:15 129:22 108:19 109:8 23:19,23 62:12,15 133:13 little 13:9 14:12 l 18:1 105:1 85:18 102:23 line 10:2 22:1,3 19:3 21:22 24:7 laborers 80:13 105:7 109:20 31:21 32:1 37:15 34:17 46:3 59:7 lacks 44:14 101:12 111:13,14 113:15 37:16 44:21 58:22 68:7 84:5 87:1 101:12 138:1 141:1 65:15,16 68:12,24 89:8 90:21 91:8 laker 47:3,25 legally 16:3 74:13,15,16,17,21 91:11 92:19 98:11 landing 5:12 29:20 letter 8:5 31:15 75:2 76:5,5,6 107:19,21 108:23 languages 73:5 138:19 78:13,18,20,22 120:7 122:8 large 19:6 51:23 letters 108:7,7 79:2,3,4,7,20,23 living 18:14 37:11 52:21 level 20:10,11 79:24 80:1,20,24 liz 3:20 larger 24:13 25:4 52:13 74:22,24 80:25 81:17 83:23 liz's 32:15 27:22 78:5 75:22,22,25 91:12 91:1 94:20,20,21 ljs 3:10 largest 15:18 98:3 130:16 98:4 138:13 140:7
Veritext Legal Solutions www.veritext.com 888-391-3376 RODNEY SACKS [llc - matter] Page 17
llc 3:16 los 70:23 malaysia 135:6 market 26:24 llp 3:6 losing 55:4 male 26:12 28:4,5 37:21,22 38:2 lo 1:7 2:7 131:15 lot 12:8 19:20 38:8,10 55:16 51:1 54:23,24 131:16 138:6 22:16 23:23 26:18 males 27:19 28:11 66:12 75:10 80:13 139:3 140:3 34:19 35:5 36:2 37:22,23 38:1,18 82:2,3 83:21 99:2 local 71:10,11 73:4 53:19,24 66:24 46:25 110:25 124:3 135:18 82:9 98:17 104:3 malts 9:17 119:21 134:1,2 135:10 location 128:17 107:3 128:5 129:9 119:23 121:10 marketed 22:2 locations 83:1 130:11 man 84:12 135:22 110:22 128:18 lots 104:6 managed 70:21 marketing 5:22 logical 107:16 low 49:15 54:25 manages 129:9 22:16 23:2 27:5 logistics 129:2 131:18 manic 94:2,10 29:9 33:8 35:8 logo 110:9,10,10 lower 91:9 98:3 mantra 5:22 43:20 37:20,21,25 38:1 lollies 43:11 loyal 53:13,21 manufacturers 41:6 43:20,25 london 16:6 18:17 54:14 115:25 44:21 47:24 50:1 18:19 lunch 99:20 100:1 marianne 43:24 54:20 55:2 61:16 long 12:18,24 63:6 100:10 mark 8:12,16 9:20 61:19 76:3 102:24 70:7 81:19,20,23 luncheon 111:22 42:12 58:4 59:1 102:25 104:12 81:23,25 83:11 lynda 3:4 18:1 62:19,20 66:22 106:22 131:2 99:20 100:12,13 m 68:8 69:3,10,11 marketplace 81:6 133:24 84:10,16,18 86:19 markets 25:24 m 18:2 30:19,20 longer 18:21 83:2 87:8 89:5 97:6 42:9 31:1,14,15,17 96:2 look 13:10 17:1 102:3 103:14 marks 39:16,18,19 96:16,18 19:6 26:17 29:23 106:16,18,20 39:20 40:9,12,15 machine 76:23 30:4 34:5 43:15 109:6,16 110:5,6,6 41:1,4,9,12,16,20 117:25 118:7 44:22 47:9 50:18 112:16 119:24 41:24 42:11,17,18 137:10 55:16 58:22 60:5 121:11,14 131:17 42:24 62:7,10,17 madam 138:10 65:21 66:3 68:10 mark's 87:11 66:24 69:14,18,19 maid 116:3 68:11,13,15,15 marked 5:1 6:1 69:21 70:10 74:3 main 3:7 65:11 69:1 70:2 73:19 7:1 8:1 9:1 14:4 84:18,20,22 85:13 66:10,18 93:2 82:15,16 83:17 18:24 28:17 29:17 86:23 89:11 90:11 128:4 134:10 84:4,6,8 86:14 32:11 39:5 43:16 90:13 109:18 mainstream 34:17 88:22 97:18 46:6 47:6 48:17 112:5 37:1 105:13,14 107:7 57:23 63:1 65:3,5 married 54:8 maintain 105:14 107:14 109:5 73:16 82:12 84:1 martens 3:6 18:4 major 66:13 128:7 123:6 85:23 89:17 92:15 86:10 128:7 looked 121:15 96:20 97:11,13 mass 52:17 majority 55:20 looking 25:7 69:19 108:1,13 109:2 massive 127:4 101:2 90:6,18 112:7,9 119:13,17 matter 15:10 maker 109:14 looks 30:15 61:19 123:7 63:14 73:8 making 33:6 35:15 64:15 110:25
Veritext Legal Solutions www.veritext.com 888-391-3376 RODNEY SACKS [matters - monster] Page 18
matters 15:3 middle 107:17 monday 1:13 2:16 67:3 68:21 69:3 maximum 76:4 midwest 138:17 11:1 70:22,22 72:11 mchugh 103:4,5 141:1 money 32:23 73:7,10,12 74:3,16 mean 24:16 25:18 milkshakes 9:16 33:19 35:5 130:21 75:3 77:8,10 78:6 38:1,13 45:14 119:21,23 120:23 130:22 131:2 82:19,21,23 84:12 46:23 59:17 74:15 121:10,25 monitoring 53:12 84:15,16,17,18 75:9,14,22 84:24 milligrams 21:18 monster 1:4 2:4 86:4,15 88:25,25 88:21 98:6 105:3 21:20,21 77:24,25 3:22 5:9,12,15,18 89:1,4 90:2,12,13 106:9 107:12 91:7 5:21 6:3,3,6,6,10 90:16 91:1,3,5,22 113:5 114:11 million 107:1 6:10,17,17 7:15,20 91:23,23 92:2,18 115:24 116:25 mind 75:6 87:12 7:21 8:10,18,20,23 92:24,24 93:3,5,6 117:2,9 124:6,20 mindful 99:11,12 9:3,8,13,16,21 93:7,8,9,10,10,12 125:9 133:14,18 mine 70:6 123:3 11:14 12:4,16 93:23 94:1,14,16 meaning 32:2 49:6 minimal 44:22 19:21 20:8,14 94:21,23,25 95:5,6 60:13 92:22 minimalizes 21:7 22:1,10 23:7 95:8 96:4,13 97:4 means 42:7 59:3 107:11 23:17,20 24:12,17 100:23 101:19,20 63:16 88:18 minimize 105:19 24:21 25:4,5,11 101:21 102:1,1 103:14 105:5 minute 13:24 26:7,9 27:3,6,9,12 103:1,13,13 106:14 82:16 116:3 27:18 28:7,21,22 104:20,20 105:18 measured 52:14 132:23 28:25 29:5,5,7,9 106:8 108:10 media 35:9 minutes 67:7 29:21 30:1,2 109:17,17,18 medications 13:1 100:4,16,18 31:17 32:20,25 110:13,15,18,18 meet 12:1 16:2 107:18 34:24 37:9,12,14 111:3,4 112:5,13 100:11 missing 93:24,24 39:9,15,16,18,19 112:13,22 113:2,3 megan 1:23 2:17 mission 3:17,18 39:20,21 40:7,9,9 114:10 116:19,20 137:24 misspelling 82:25 40:12,15,15,18 116:21 117:17 melon 93:19,19 misspoke 32:9 41:4,8,12,16,20,24 118:4 119:10,20 94:2,10 misstate 61:12 42:2,11,18,24 119:23 120:19,23 men 37:17 misstating 124:7 43:19 46:12,23,25 121:10,11 122:7 mentioned 45:11 mix 117:24 118:5 48:8,9,10,14 49:3 122:13,17,17,23 50:23 60:1 117:19 118:7 128:13,24 51:6 52:21 53:5 122:25 123:4,11 menu 9:8 57:7 mixed 76:24 93:15 53:14 54:21 56:7 123:14,17,19,22 113:8 115:21 110:21 57:11,22 59:2,4,6 123:23 124:6,9,15 123:17 124:13,18 mixture 130:18 59:8,9 60:2,5,8,15 124:21 125:8 125:2 132:17 mn 59:1 60:15,17,19,21,22 126:5,16,21,22 merchandisers model 131:23 60:25 61:2,3,4,5,8 128:12,13 129:20 52:17 molds 17:1 61:10,17,18,21,25 130:21 131:12,17 met 15:23 16:3 moment 60:19 62:1,1,1,2,5,9,10 131:19 133:6,7,8,9 metabolized 20:22 107:20 119:4 62:19,20,22,25 133:21 138:6 metal 16:22 128:3 133:13 63:11,12 64:14 139:3 140:3 65:10 66:7,18
Veritext Legal Solutions www.veritext.com 888-391-3376 RODNEY SACKS [monsters - occasion] Page 19
monsters 91:1 110:5,6,7,12,15,17 never 29:2 111:16 november 44:2 morning 13:4 121:24 123:24 132:1,1 now's 114:18 50:17 131:19 137:22 nevertheless 114:5 number 16:24 motion 7:3 138:6 139:3,4,15 new 54:25 60:21 21:17 29:10 38:23 motor 36:20 140:3,4,21 64:14 68:11,21,21 42:3,7 46:17 motorbikes named 15:24 91:6 100:21 119:6 104:9 126:25 130:10 43:23 47:13 79:8 newer 24:24 63:5 135:10 138:7,13 motorcycle 34:2 131:15 news 30:12 numbers 75:5 move 28:20 59:25 names 73:3 75:7 nfl 36:10 140:7 70:14 115:17 85:20 94:11 nicole 3:5 17:25 numerous 116:2 moved 70:18 nampak 16:21 nicole.townes 3:11 125:22 moves 54:7,8 narrative 85:6,9 night 50:5,6 o moving 82:17 narrow 34:21 46:3 ninth 35:12 107:1 o 31:21 32:1 100:21 55:22 98:11 99:5 nitro 76:6 78:13 o0o 4:7 11:4,10 multinational 111:13 79:4,7,20,23 80:19 111:24 112:2 64:16,18 narrower 99:3 80:25 oath 137:8 multipack 56:8 narrowing 99:6 nitrous 74:9 76:7 object 12:15,16 75:12 nasdaq 16:17 76:14 44:13 58:6 62:11 multipacks 52:5 natural 20:21 21:1 nonalcoholic 97:8 71:13 72:1 85:5 56:10 21:2 97:20 objection 12:17,19 muscle 34:24 60:2 nature 16:13 noncarbonated 47:19 67:20 72:6 60:5,8,17 61:9,17 25:25 36:3,5,6 49:13,19 85:5 101:12 61:18 62:1,9 43:11 nondescript 93:21 103:16 105:6,6 72:11 73:7,10 near 30:7 76:19 nonpunctuated 109:19 88:25,25 89:1 nearly 26:23 59:2 obtain 85:16 music 30:12 37:10 necessarily 36:3 norm 136:14 124:14 38:21 130:12 39:1 76:2 106:9 normal 22:4 obtained 14:15,16 musicians 37:13 114:8 notarized 138:14 obvious 32:4 muted 67:13 necessary 22:23 notary 138:25 obviously 14:7 mutual 23:25 need 12:9 23:22 139:10,18 140:15 17:3 18:22 19:6 28:16 65:2 70:2,9 140:23 141:23 n 34:17 55:1,6,21 70:12 97:1 98:12 note 68:5 138:12 n 18:1 57:14 58:8 59:11 99:8,18 100:1,1,10 noted 136:23 name 11:13,14 66:21 68:14,20 100:11 115:20 notice 7:4 39:17 14:21 17:24 18:2 77:12 82:25 93:3 124:12 131:12 65:8 90:11 25:3,5 59:4,6 105:14 106:2 needed 34:17 noticeable 96:2 60:15 68:23,24,24 114:25 118:1 neighborhood noticed 24:11 72:12 73:8,13 120:24 125:10 78:2 67:12 118:23 78:15 84:10,10 133:15 neither 137:17 notices 69:12 86:10 90:14 95:5 occasion 49:13,18 nerdy 84:5 noun 87:20 97:23 103:3 49:18 50:13 106:16 107:4 Veritext Legal Solutions www.veritext.com 888-391-3376 RODNEY SACKS [occurred - pages] Page 20
occurred 102:10 66:2,4,9 67:22 oppose 69:10 outside 68:19 occurs 125:22 68:5 73:1,14 74:2 opposer 1:5 2:5 69:16 72:16,21 ocean 87:16 77:11 79:13 80:1 3:3 5:18 11:7 80:16 121:18 offer 24:17 80:23 81:11,13,19 39:14 40:22 41:1 124:19 125:18 offered 25:5 41:15 83:24 85:12 86:9 opposer's 39:14 132:11 41:19,23 42:10,11 88:13 89:20 90:11 39:18,19,21 40:24 outwards 116:13 offhand 75:9 90:23 91:16 92:11 41:3,8,12,14,15,18 overall 96:19 102:10 92:18 93:1,22 41:19,22,23 42:10 owner 59:3 84:12 office 1:1 2:1 6:14 95:3,19,19 96:4,8 42:17,17,24 owners 134:12 6:21 7:8,12,18 8:4 99:11 100:17,17 opposer’s 7:3 135:3 8:4 58:4,10 65:18 100:21 101:15,18 opposing 69:20,20 oxide 76:7 86:2,3,5,7 87:23 102:22 103:5,9 97:1 99:13 133:4 p 95:22,24 96:24 107:24 108:21,21 opposition 1:5 2:5 p.m. 2:16 111:23 97:6 102:2,7,19 109:11 111:19 7:5 39:17 65:9 112:1 132:25 office's 86:16 114:4,17 115:15 84:23 133:1 136:23 officer 22:14 120:16 122:6,20 orange 93:20 pacific 2:16 23:20 102:25 124:25 125:4,7,17 order 20:10 60:11 pack 52:24 53:2,2 129:9 128:16 131:9 61:13 82:17 88:14 53:10 56:11,11,12 offices 102:20 132:23 135:19 88:16 107:22 127:18 official 8:5 139:15 136:5,21 125:5,6,6 133:8 package 68:16 140:21 old 54:7 55:5 136:6 94:7 oh 32:14 63:21 101:8 orders 128:19 packages 134:25 119:5 120:11 older 27:25 54:17 ordinary 25:16 packaging 16:19 122:6 olson 3:6 oriented 55:14 16:21,24 38:4 ohio 138:2 once 29:21 52:21 origin 31:23 49:8 68:12 75:12 okay 11:23 13:6 69:16 70:7 81:16 original 26:17 110:23 13:17,23 14:3 ones 53:7 30:2 31:2 37:18 packs 52:25 53:4,8 15:20,23 16:2 ongoing 17:11 38:9 49:10 93:7 56:19 17:12 18:3,6,18,21 48:13 120:12 134:9,16 page 5:2,3,13 6:2 19:2,12,19 21:9,14 online 29:9 52:18 137:14 7:2,16,21 8:2,9 24:10 27:17 28:14 123:12 125:6 originally 31:1 9:2,8 10:2 14:7 28:14 29:4,14,16 open 129:16,22 originated 123:1 19:13 29:21,25 30:5 31:18 37:3 opening 132:3 ounce 21:21,21 30:1,6,10 32:8 39:4 40:5,11 42:1 operate 128:8 24:19,25 25:2 39:8 45:12,20 42:5 43:12,14,23 operations 22:15 56:16 76:2 78:22 46:9,10 86:14,22 44:4,17 45:11,20 22:25 129:8 78:23,25 91:10,11 87:5,6 90:6,21 46:11,17,19 48:7 opinion 103:17 ounces 24:24 112:20 123:12,15 48:20,20,25 51:1 opinions 89:3 outlet 56:14 138:13,15 140:7 52:7 58:22 59:24 opportunity outlets 56:4 111:6 141:3 60:4 61:23 62:6 136:12 output 17:2 pages 1:25 62:23 64:13,24
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prospects 99:2 106:2 112:24 readout 65:1 recognize 65:12 protect 66:21 70:2 116:8,16 121:1,2,9 reads 61:19 recognized 103:24 70:10 106:3,19 question's 72:21 ready 103:9 103:24 104:18 provide 87:14 questioning 67:24 real 60:13 recollect 59:18 provided 129:19 questions 10:1 reality 33:7 95:2 recollecting 87:8 public 139:10,18 72:16 136:3,4 really 12:6 17:21 recollection 110:4 140:15,23 141:23 quickly 12:6 65:21 19:7,19,20 22:8 record 17:14 67:9 publication 84:23 124:11 24:16 25:7,10,16 67:10 115:20 106:22 quite 51:22 59:11 30:22 31:16 34:15 132:25 133:1 pulp 17:2 64:21 113:19 39:8 45:21 46:1 137:9 140:9 punk 37:10 129:24 49:12,17 51:12 recover 50:8,11 purchase 56:11,18 quotation 44:16 56:10 58:3,14 recovery 49:23 purchasers 87:6 quote 134:12 59:5 64:8 73:25 red 21:25 24:19,22 purple 95:13 quoted 44:5,20 74:19 80:25 82:17 91:2 95:14 101:23 purpose 31:23 quotes 44:5,7 93:17 94:14,25 104:15 117:1 46:20 r 106:14 107:15 121:15 122:10 purview 22:18 114:19 116:15 134:9,15,22,23,24 r 3:5 18:2 28:22 pushing 44:22 122:11 124:10 reduced 51:16 race 129:18,18 put 12:21 16:10 135:21 reed 86:11,12 87:5 130:3 28:20 29:11 58:25 reason 12:10 88:1,16 96:25 racing 34:2 64:14,19 65:11 19:19 44:10,15 97:5 radio 32:24 82:20 117:15 60:10 65:11 78:21 refer 39:18 87:17 radley 43:24 44:20 119:6 85:15,17 90:15 reference 38:12 45:21 putting 32:16 96:1 138:14 140:8 42:7 138:7 139:2 raise 72:5 141:3 140:2 q range 21:19 34:22 reasonable 99:10 referenced 139:11 qualification 56:25 reasonably 21:8 140:15 30:18 ranges 21:20 31:20 118:11 referred 79:19 quality 105:21 ranking 107:2 reasons 16:24 refers 62:16 quantities 105:25 rapidly 51:23 53:23 54:15 refiled 84:19 quantity 52:21 raptor 31:5 rebel 28:23,24 refine 58:23 quenching 80:6 rarely 15:5 29:7 reformulate 98:15 question 11:17,18 rate 78:25 recall 19:17 87:23 refresh 49:25 12:21,22 20:2 read 15:11 32:21 102:9,10 117:18 50:11 120:3,6 40:3,5 46:19 37:4 39:23 82:21 receipt 138:18 refreshing 110:25 47:20,20,22 48:3 87:2 97:2 98:23 received 13:13 111:1 50:7 51:6 52:3 121:3 132:19 recess 111:22 refreshment 87:14 58:17 59:15 60:4 136:12 139:5,6,12 recognition 60:16 refreshments 66:4 67:18,25 140:5,6,17 recognizable 122:15 72:5 73:3 74:2 reading 87:23 30:24 refused 86:17 75:24 85:7,11 138:19 92:6 94:15 99:9 Veritext Legal Solutions www.veritext.com 888-391-3376 RODNEY SACKS [reg - rodney] Page 24
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123:21 125:11 tail 81:23,25 83:21 technical 85:15 136:21,22 126:18,18 taipei 9:13 technology 31:9 thanks 17:23 surf 53:15 taiwan 9:13 11:16 teeth 90:24,25 theoretical 95:1 surfaces 31:12 112:14,15,23 tell 30:19 32:25 106:12,12,13 surfing 35:25 115:22 131:20 49:4,6 73:20 84:6 theory 37:20 38:7 surprised 29:14 132:9 133:22 85:14 118:21 thereof 137:12 29:15 135:7 temperature thing 24:11 27:3 surrounded 108:7 take 12:23 13:23 43:10 46:14,16 55:6 surrounds 27:5 22:1,25 23:1 34:8 tends 38:24 61:2 97:20 98:19 sustain 79:2 37:15 46:4 56:22 tens 56:1 117:3 swear 95:24 64:6 66:13,23 term 28:24 29:2 things 19:12 22:24 swimming 87:16 67:7 69:23 92:9 49:22 62:6 76:3 43:11 44:5 61:1 switch 34:12 119:4 97:18 100:6,15 83:11 87:7,9,10 62:21 93:6 99:25 122:21 103:9 107:7 116:6 88:3 100:23,24 124:8 129:10 switching 80:23 117:12 123:6 101:3,18 104:23 think 15:16 16:5 sworn 11:8 139:10 127:19 130:25 terms 26:7 60:11 17:21 25:11,12,17 139:13 140:14,18 taken 2:14 17:19 61:14 78:7 103:14 26:11 27:20,23 141:21 86:3 111:22 137:5 105:10 29:11 33:7,17 symbol 31:19 takeout 42:15,22 tess 6:15,22 7:9,13 35:10 42:6 44:1 108:16 115:13 testified 11:9 44:18 45:5,6,8,9 symes 3:4 13:19 takeouts 114:10 testify 39:10,14,24 45:25 47:1 48:24 14:1 17:13,20 talk 10:3 19:20 40:7,11,14,18,21 52:12 53:6,16,18 18:1,1,5 40:2 27:7 67:16,19 40:24 41:3,6,11,14 53:21 54:12,12 44:13 47:19 58:6 68:7,22 119:4,4 41:18 42:1,9,14,21 55:8,12,15 60:1,19 62:11 67:5,17,20 talked 122:22 43:3 61:15,16 62:8,9,18 67:25 68:4 71:13 126:5 testifying 72:2 64:15 69:19 73:11 72:1,8,14,21,25 talking 39:22 51:2 137:8 75:16 78:25 81:7 85:5 100:3,15,19 72:10 109:11 testimony 13:3 81:16 82:4,6,7 101:12 103:16 116:20,25 19:14,17 28:16 83:17 85:15,19 105:6 109:19 tank 126:10 61:11,13 68:3 87:2 88:2,2,7,8,10 111:21 114:21 taste 21:9 71:10 72:17 83:3 106:10 88:13,20,20,21 121:1,5 136:4,8,19 93:12 106:12 139:6,7 89:6 90:4,4,8 136:22 138:5 tasted 116:23 140:6,9,12 91:15 92:5 94:22 synthetic 20:20,21 tastes 21:12 54:9 thailand 134:10 95:1,23,23 96:14 21:3 tasting 104:1 134:12,18,19 98:5 104:9,14,18 system 6:15,22 7:9 tax 14:17 15:1 thank 11:25 14:3 104:20,21 106:11 7:13 tea 20:14,15 113:8 17:20 18:6 24:10 106:11 109:12 t team 48:6 126:24 64:24 72:8 83:24 111:9,15,16 112:4 127:9 100:19 122:20 113:14,15 114:22 tables 127:7 teams 34:4 36:13 132:24 135:12,21 118:11,11,14,17 tabs 30:11 36:14 127:20 135:25,25 136:10 118:20 120:24,24
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121:15,18,19 top 15:19 30:11 transcript 40:4 90:22 92:9 104:12 122:17 124:24 32:19 91:25 136:7 137:14,16 105:14 115:9 132:12,14,18 topic 100:21 138:11,12 139:5 116:15,22 120:14 133:11,25 122:21,23 139:12 140:5,11 turf 134:5 thinking 70:9 tossup 61:18 140:17 turn 19:2 32:5 133:7 total 66:5 transcription 85:22 108:12 thinks 62:14,16 tournaments 137:12 122:7 124:13 third 30:6 45:18 transferred 16:5 turned 59:9 thirst 80:6 tours 33:4 translate 33:11 turning 25:3 29:20 thirty 138:18 townes 3:5 72:12 93:22 thought 96:25 trade 41:22 81:24 travel 126:25 tv 32:24 33:9,18 123:22 110:17 treatments 31:1 34:8,10,12 35:3 three 15:19 23:10 trademark 1:1,2 treats 112:18 130:14 74:14 2:1,2 6:13,14,20 trial 1:2 2:2 twice 24:18 throwing 33:6 6:21 7:7,8,11,12 tried 25:9 131:24 two 15:5,7 18:9 thunder 95:13 8:4,6,12,16 9:15 tries 49:17 22:11 37:7,8 59:5 ticket 130:4 15:3 24:3 51:2,4 triggers 106:8 60:11 74:14 75:3 time 2:16 12:1,8,9 58:4,10,12,19 tropical 95:13 75:17 80:3 83:5 12:14 13:22 15:14 59:16,19,24 61:16 trouble 83:19 84:17,20 97:16,17 15:16,17 18:17 65:18 66:18,18 truck 125:20 104:15 119:6 24:8,18,20 25:5 68:17,18,22 72:15 truckloads 128:23 127:5 134:24 26:13 31:10 34:13 81:3 84:5 86:2,3 trucks 128:25 type 52:19 53:13 39:22 44:2,3,11 86:16 88:22,23 true 15:13,16 64:8 74:20 93:15 47:15 63:6 67:5 90:18 92:3 95:22 19:20 24:14 37:24 118:16 70:7 81:23,25 95:24 97:6 98:25 131:14 types 34:25 35:1 83:8,13,13,20,22 100:23 101:19,21 truer 111:16 42:11 89:16,16 99:15 101:22,24 102:2,7 trustworthy 54:2 typical 54:5 100:1,1,2,9 102:21 104:24 108:23 try 12:11,25 31:7 u 106:21 111:19 109:14 110:17 37:2 44:21,24 u 105:1 117:13 133:17,20 trademarks 17:10 53:21 56:12 67:1 u.s. 17:7,8 18:20 135:23 136:23 66:7,17 73:4 71:20,23 72:7 26:24 42:2 46:2 137:6 94:12 101:9 102:5 85:16,20 98:9 51:1,2,4,7 66:6 times 11:21 12:7 118:24 132:1 100:17 101:5,5 68:14 70:11,14,18 63:9 trades 82:1 105:19 106:18 71:1,24 72:15 title 19:8 23:14 traditional 35:3 107:8,21,23 73:10 77:5 86:2,3 today 25:1 28:6 35:13 36:3 51:8 110:25 119:2 90:3 102:2 108:22 33:18 34:23 39:1 52:11,16 122:18 127:11 112:16,19 113:22 51:12,22 55:25 traditionally trying 16:25 17:1 113:24 128:19 104:11,14 51:10 35:14 37:5 45:5 132:4 133:12 tongue 63:18 64:9 transcribed 46:13 49:13 80:18 uh 47:5 129:13 137:11 139:7 86:15 88:5 90:20
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ultimate 20:24 75:9 78:14 85:21 verbatim 137:9 wall 122:11,12,12 70:5 85:21 90:20 92:4 veritext 138:1,7 wallpaper 46:20 ultimately 16:5,11 92:6,13,13 98:2,10 141:1 47:11 48:8,9 16:23 20:22 22:14 100:23 101:3 veritext.com. wallpapers 6:4,7 31:9 60:23 69:22 104:4,19 106:7,16 138:17 46:12 70:5,5 103:7 107:5 112:16 versa 98:16 walmart 30:8 131:25 132:2 114:16 116:12 version 30:17 51:19,19 ultra 26:19 62:2 117:10 118:7,13 31:25 60:21 wandering 9:11 91:2 118:14 121:14,18 134:22 want 12:7,11 23:5 unaware 133:10 121:23 122:1,8,19 versus 52:10 94:10 33:14,15,15 45:21 underneath 58:23 122:19 123:24 viable 116:5 49:19 58:2 60:20 undersigned 137:2 127:22 132:1 vice 98:16 61:11,12 62:16 understand 37:20 users 115:4 vicinity 126:7 70:11 80:16 83:10 42:25 45:2,3 uses 41:1 victory 87:17 88:22 97:1 99:20 70:12 77:18 84:24 uspto 8:4 9:15,20 video 17:21 45:14 100:1,6,14 103:10 98:17,18 100:5 usually 130:4 45:15 107:7,15 111:20 105:2,2 106:14 136:14 videoconference 112:5 113:14 114:1 utilize 127:14 1:12 2:13 3:1 114:12 115:19 understandable utilizes 21:7 videotaped 17:15 119:1 135:21 72:13 105:18 17:18 136:17 understanding v view 49:22 85:18 wanted 19:13,19 43:7 47:15 102:22 85:19 102:8 26:1 28:25 30:21 v 138:6 139:3 102:23 107:12,13 103:13 37:6 65:12 83:11 140:3 understood 28:16 views 107:1 84:12 95:19 vail 126:7 115:8 vip 40:21 48:12 125:14 valuable 66:19 unipac 16:12 virtual 12:11 wanting 58:14 value 66:14,17 united 1:1 2:1 6:13 visit 33:4 120:19 vanilla 91:5 6:20 7:7,11 8:3 visited 30:13 war 63:13,13,14 variant 68:17 15:22 16:12 25:2 visitor 129:19 63:19,22 64:2,2 variation 107:6 52:3 128:1 visually 87:9 warehouses 128:9 variations 71:9 university 14:15 vodka 87:1,3 128:21 varies 56:20,20 14:17 volume 1:14 2:14 watch 69:12 82:25 unrestricted 4:4 78:5 water 71:22 74:20 variety 40:25 53:5 116:12 vs 1:6 2:6 80:7,7 86:25 53:8,10 86:18 unusual 12:10 87:21,22 89:7 vast 55:20 101:2 w 88:3,9 way 13:2 20:23,24 vegas 49:9 wait 13:24 119:5 upwards 27:24 37:12 42:20 44:6 velocity 79:1 waive 136:17 use 15:7 25:12 47:14 54:5 55:19 venue 122:15 waived 138:19 39:19,19 40:11,15 60:24 61:24 62:2 136:12 walden's 126:10 41:7 49:13,18,18 64:5,9,25 75:10,14 venues 57:20 walk 37:10,10 57:16 60:17,17,18 76:6,13 78:15 127:14,15 132:14 Veritext Legal Solutions www.veritext.com 888-391-3376 RODNEY SACKS [way - zoom] Page 31
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Inquiries about Veritext Legal Solutions' confidentiality and security policies and practices should be directed to Veritext's Client Services Associates indicated on the cover of this document or at www.veritext.com. 12/10/2020 Rodney Sacks - Wikipedia
Rodney Sacks
Rodney Cyril Sacks (born 1949/50) is a South African billionaire businessman, chairman, and CEO of Monster Beverage since 1990. Rodney Sacks Born 1949/1950 (age 70– 71)[1] Contents South Africa Nationality South African Early life Alma mater Wits University Career Occupation Chairman and CEO, Personal life Monster Beverage References Net worth $2 billion (August 2018)[1] Early life Relatives Ze'ev Bielski (brother- in-law) Adi Bielski (niece) Rodney Cyril Sacks[2] was born into a Lithuanian-Jewish family, he grew up in South Africa. His brother was art collector Leslie Sacks.[3] Leslie Sacks (brother) He was educated at University of the Witwatersrand in Johannesburg and graduated with a law degree as well as a postgraduate higher diploma in tax law.[4]
Career
Sacks worked as a lawyer in South Africa, and was the youngest person to be made a partner of Werksmans, the country's largest corporate law firm.[4] In August 1989, Sacks emigrated to California with his family, having spent nearly 20 years with Werksmans and rising to become a senior partner.[4]
In 1990, a consortium led by Sacks and his fellow South African, Hilton Schlosberg, acquired Hansen Natural Corporation, which in 1992 acquired Hansen's Natural Soda and Apple Juice for $14.5 million. Since 1990, Sacks has been chairman and CEO of Hansen Natural Corporation, which changed its name to Monster Beverage Corporation in 2012.[4]
Personal life
Sacks and his family emigrated from South Africa to California in 1989.[4] His sister Caron Sacks is married to Israeli politician Ze'ev Bielski,[5][3] and is the mother of actress Adi Bielski. He is a supporter of Friends of the Israel Defense Forces.[6]
References
1. "Profile: Rodney Sacks" (https://www.forbes.com/profile/rodney-sacks-1/). Forbes. Retrieved 2018-08-31. 2. White, Ronald D. (29 June 2014). "A thirst for energy drinks is juicing Monster Beverage's sales" (htt p://www.latimes.com/business/la-fi-stock-spotlight-monster-20140630-story.html). LA Times. https://en.wikipedia.org/wiki/Rodney_Sacks 1/2 EXHIBIT 1 12/10/2020 Rodney Sacks - Wikipedia Retrieved 4 March 2015. 3. One Long House: Wolfe Sacks (http://onelonghouse.com/wolfe-an-oral-biography/) Archived (https:// web.archive.org/web/20150501161809/http://onelonghouse.com/wolfe-an-oral-biography/) 2015-05- 01 at the Wayback Machine retrieved April 29, 2015 4. "Rodney Sacks Chairman and Chief Executive Officer, Monster Beverage Corporation" (http://bevera geforum.com/index.php/11-speakers/13-rodney-sacks). Beverageforum.com. Retrieved 4 March 2015. 5. Cashman, Greer Fay (August 25, 2009). "Grapevine: US politicians flock to visit - Sculpture garden dedicated at Ariel University Center, and youth essay contest launched" (http://www.jpost.com/Opinio n/Columnists/Grapevine-US-politicians-flock-to-visit). Jerusalem Post. "The garden was donated by Bielski's brother-in-law Leslie Sacks of Los Angeles in memory of his father Wolfe (Harry) Zev Sacks. Leslie Sacks, his mother, sister Caron and other family members..." 6. "FIDF Orange County's 2nd annual gala" (http://jlifeoc.com/fidf-orange-countys-2nd-annual-gala/). Orange County Jewish Life. "Rodney Sacks was proud to donate gymnasiums to Israel for the IDF, continuing philanthropic efforts through the FIDF."
Retrieved from "https://en.wikipedia.org/w/index.php?title=Rodney_Sacks&oldid=984267820"
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https://en.wikipedia.org/wiki/Rodney_Sacks 2/2 12/10/2020 Rodney Sacks Biography - Brooksy
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Self-proclaimed “veterans"veterans of the tobacco wars,"wars,” UnitedUnited States senators RichardRichard J.J. DurbinDurbin of Illinois,Illinois, EdwardEdward J.J. MarkeyMarkey of MassachusettsMassachusetts and RichardRichard BlumenthalBlumenthal of Connecticut beganbegan gearing upup forfor another ghtfight in the summer of 2013. Their nextnext enemy?enemy? EnergyEnergy drinks. AccordingArrnrrlinº to them https://brooksysociety.com/2020/05/18/rodney-sacks-biography/ 2/45 12/10/2020 Rodney Sacks Biography - Brooksy According to them, the makers of these BILLIONAIRES EXECUTIVES BOOKS HISTORY TRAVEL HUSTLES CONTACT US beverages were selling unsafe products and promoting an unsafe message to young people.
“Hook ‘em early, keep ‘em for life,” Markey said. “Makes a lot of sense to me as a marketing promotion.”
The debate concerning the dangers of energy drinks grew into a blaze when 14-year old Anais Fournier, who had a malfunctioning valve in her heart, passed away after consuming two 24 oz. cans of Monster in 24 hours. Her death certi cate cited “cardiac arrhythmia due to caffeine intoxication.”
“It struck me that we were back into the same problem” with energy drinks as with https://brooksysociety.com/2020/05/18/rodney-sacks-biography/ 3/45 12/10/2020 energyRodney Sacks drinks Biography as -with Brooksy cigarettes, Durbin BILLIONAIRES EXECUTIVES BOOKS HISTORY TRAVEL HUSTLES CONTACT US said in an interview. Adding that kids didn’t know these products “had never been tested for safety or effectiveness”
The Los Angeles Times documents that the two drinks Anais consumed had 480 milligrams of caffeine, equal to the amount found in about 14 cans of soda and ve times the American Academy of Pediatrics’ daily recommended allowance for adolescents.
Citing the teenager’s pre-disclosed heart condition, energy drink makers argue that the caffeine in their products is no more dangerous than that in coffee or tea.
Sacks’ Senate Testimony https://brooksysociety.com/2020/05/18/rodney-sacks-biography/ 4/45 12/10/2020 Rodney Sacks Biography - Brooksy
BILLIONAIRES EXECUTIVES BOOKS HISTORY TRAVEL HUSTLES CONTACT US Chairman and CEO of Monster Beverage Corp, Rodney Sacks, points out in his Senate testimony, “Monster Energy’s 16-ounce cans, which represent more than 80% of Monster energy drinks sold, contain approximately 160 mg of caffeine from all sources per can. A 16-ounce medium cup of coffee from Starbucks contains approximately 330 mg of caffeine – more than twice as much.”
Senator Blumenthal gives some ground, lamenting, “tobacco kills the consumer… energy drinks can be bad for kids, but they are not as lethal as tobacco. Nor are they as addictive.”
Admitting that the health risks posed to consumers aren’t any more dangerous than https://brooksysociety.com/2020/05/18/rodney-sacks-biography/ 5/45 12/10/2020 Rodney Sacks Biography - Brooksy a cup of joe sold at BILLIONAIRES EXECUTIVES BOOKS coffeeHISTORY shops,TRAVEL the HUSTLES CONTACT US senators go on to express their discomfort with many of the promotional tactics these companies use. Blumenthal explains, “to deny that they’re appealing to children, it’s more than a little disingenuous.”
Buying advertising on youth-oriented networks such as MTV, funding development programs for teenage athletes, and sponsoring concerts, sporting and gaming events that attract adolescents were just a few examples the committee cited.
Sacks, along with the rest of the industry, refutes the idea that they are intentionally marketing to minors.
Who is their target demographic? Let’s https://brooksysociety.com/2020/05/18/rodney-sacks-biography/ 6/45 12/10/2020 Rodney Sacks Biography - Brooksy nd out by taking a BILLIONAIRES EXECUTIVES BOOKS lookHISTORY at the originsTRAVEL of HUSTLES CONTACT US Monster Beverages, the energy drink industry, and, of course, self-made Billionaire, Rodney Sacks.
Early Life
Rodney Cyril Sacks was born to a Lithuanian-Jewish family about 1950 in South Africa. He grew up with two siblings and his father was Johannesburg businessman, Wolfe Harry Sacks.
College
Rodney earned a law degree from the University of the Witwatersrand and completed a postgraduate higher diploma in tax law. His brother, celebrated art collector Leslie Sacks, attended the same https://brooksysociety.com/2020/05/18/rodney-sacks-biography/ 7/45 12/10/2020 Rodney Sacks Biography - Brooksy attended the same
BILLIONAIRES EXECUTIVES BOOKS university,HISTORY whereTRAVEL he HUSTLES CONTACT US protested
vehemently against apartheid.
Career
Werksmens
Werksmens is a South African law rm with three of ces in the country; their most notable practice areas are business, banking, and nance. Sacks was the youngest person to ever make partner, however, after almost two decades with the law rm he relocated to California for a recruiting job in 1989.
Before leaving his native country for America, he met a fellow “Witsie” graduate named Hilton Schlosberg. The pair was https://brooksysociety.com/2020/05/18/rodney-sacks-biography/ 8/45 12/10/2020 TheRodney pair Sacks was Biography - Brooksy determined to go into BILLIONAIRES EXECUTIVES BOOKS HISTORY TRAVEL HUSTLES CONTACT US business together but didn’t quite know what kind of project to get into. While searching for a company to buy, they managed to raise over $5 million from family and friends; all of which they put into a publicly-traded shell corporation.
Hansen Natural
Hansen Natural was originally founded by Hubert Hansen in 1935. He and his three sons got their rst big break when local Los Angeles lm studios agreed to purchase their juices. From then on, the business would grow into a modest yet respectable soda beverage producer based out of Southern California.
According to the https://brooksysociety.com/2020/05/18/rodney-sacks-biography/ 9/45 12/10/2020 Rodney Sacks Biography - Brooksy Sydney Morning BILLIONAIRES EXECUTIVES BOOKS HeraldHISTORY, it wasTRAVEL on the HUSTLES CONTACT US advice of a banker that Sacks and Schlosberg purchased Hansen Natural in 1990. At the time, Hansen was doing $17.1 million in sales and operating with a net income of $565,000. The pair of Witsies bought the business for $1.71 million and the assumption of $12 million in debt.
It’s dif cult to imagine that Sacks and Schlosberg had the initial intention to transform Hansen Natural into an energy drink powerhouse. While there isn’t much widely known documentation on their earliest years tinkering with the soda company, we do know that it wasn’t until 1996 that they rst offered an energy-centric b t f https://brooksysociety.com/2020/05/18/rodney-sacks-biography/ 10/45 12/10/2020 Rodney Sacks Biography - Brooksy beverage as part of
BILLIONAIRES EXECUTIVES BOOKS Hansen’sHISTORY lineTRAVEL of HUSTLES CONTACT US smoothies.
Then, a year later, they launched Hansen’s energy drinks in 8.3-ounce cans.”It’s not like the company has been an overnight success,” says BevNet’s Klineman. “They played with a bunch of different formulations. The rst Hansen energy drink offering wasn’t well received.”
Despite their initial shortcomings, the team at Hansen was determined to carry on in relentless fashion to get this product just right. A fortune was to be made upon the impending explosion of a whole new North American beverage category.
An Emerging https://brooksysociety.com/2020/05/18/rodney-sacks-biography/ Industry 11/45 12/10/2020 Rodney Sacks Biography - Brooksy Industry BILLIONAIRES EXECUTIVES BOOKS HISTORY TRAVEL HUSTLES CONTACT US
The Origin of Energy Drinks
In the wake of postwar Japan clamping down on the widespread use of amphetamines, in 1962 a Japanese company called Taisho released Lipovitan D – an energizing beverage sold in minibar sized bottles. According to the New York Times, by the 1980s, “such vitamin-forti ed, extra-caffeinated beverages were being regularly consumed by Japanese executives struggling to get ahead.”
Krating Daeng or “Red Bull”
While Thai Billionaire businessman, Chaleo Yoovidhya claimed it was “divine intervention” that led https://brooksysociety.com/2020/05/18/rodney-sacks-biography/ 12/45 12/10/2020 interventionRodney Sacks Biography that - Brooksy led to his creation of the BILLIONAIRES EXECUTIVES BOOKS HISTORY TRAVEL HUSTLES CONTACT US Krating Daeng (translated to “Red Gaur” or “Red Bull” in English) energy drink in 1976, more objective minds may surmise he noticed the growing demand for these beverages being imported from Japan.
Chaleo chose to diverge from targeting businessmen in the city and instead marketed to the rural blue-collar workers of Thailand. His humble beginnings had assured him that the common man, more numerous in existence than the of ce warrior, had just as much need for an energy-boost in their workday. Chaleo’s unconventional early advertising strategy included heavily popular giveaways to truck drivers, https://brooksysociety.com/2020/05/18/rodney-sacks-biography/ 13/45 12/10/2020 Rodney Sacks Biography - Brooksy construction workers, BILLIONAIRES EXECUTIVES BOOKS andHISTORY shift laborers.TRAVEL HUSTLES CONTACT US
This expansion into an untapped consumer market paid off. The Independent notes that within a year of launching, “Krathing Daeng’s sales had overtaken all but one of its competitors to reach the second spot behind the Japanese drink Lipovitan-D.”
All things considered, the continental Asian energy-drink industry was moving ahead at full-steam by the early 80s.
Rapid Global Growth
The trend would be poised for global expansion when in 1982 a little known toothpaste salesman who took 10 years to earn his https://brooksysociety.com/2020/05/18/rodney-sacks-biography/ 14/45 12/10/2020 Rodney Sacks Biography - Brooksy undergraduate BILLIONAIRES EXECUTIVES BOOKS marketingHISTORY degreeTRAVEL HUSTLES CONTACT US stumbled upon these
beverages while on a business trip in Thailand. Dietrich Mateschitz of Austria was suffering from severe jet lag due to his heavy travel schedule and after trying his rst can of Krating Daeng he not only found his cure but also a new business venture.
When 1984 rolled around, Mateschitz approached Chaleo with a business proposition; he wanted to add carbonation to the drink and bring it to market in Europe under the name “Red Bull GmbH.” Chaleo agreed to a deal where both men would equally invest $500,000 into the new company, in addition, each would assume a 49% stake (the other 2% going to Chaleo’s son) https://brooksysociety.com/2020/05/18/rodney-sacks-biography/ 15/45 12/10/2020 Rodney Sacks Biography - Brooksy to Chaleo s son). Thus, being initially BILLIONAIRES EXECUTIVES BOOKS HISTORY TRAVEL HUSTLES CONTACT US brought to the western world from Austria in 1987, Red Bull as we know it was born.
Without delving into the particulars of Red Bull’s early growth strategies, although they are quite remarkable and will be analyzed in our biography of Mateschitz (now a Billionaire), their grassroots marketing campaigns ignited a powder keg of European demand for such a product. The company even discovered another untapped consumer market: party-goers; hence the “Vodka Redbull.”
Launching Monster Energy
Returning to the main https://brooksysociety.com/2020/05/18/rodney-sacks-biography/ 16/45 12/10/2020 Rodney Sacks Biography - Brooksy character in our BILLIONAIRES EXECUTIVES BOOKS story,HISTORY RodneyTRAVEL Sacks HUSTLES CONTACT US is half the world away trying to turn around his debt-saddled soda company. Considering Red Bull didn’t of cially enter the U.S. market until 1997 and Hansen began experimenting with energy-drinks by 1996, Sacks must have seen the trend approaching somewhat early on.
The beverage that is Monster Energy was rst introduced by Hansen Natural in 2002; within ten years the company (since renamed Monster Beverage Corp.) would be generating over $2 billion in revenue. Keep in mind, it took numerous attempts to bring a successful product to market.
Sharing a tip on relentlessness, Sacks told Beverage Industry “One of the https://brooksysociety.com/2020/05/18/rodney-sacks-biography/ 17/45 12/10/2020 Rodney Sacks Biography - Brooksy Industry, One of the
BILLIONAIRES EXECUTIVES BOOKS mostHISTORY importantTRAVEL HUSTLES CONTACT US things is knowing
that you’re going to make mistakes and you may have to change.”
He continues, “You have to be prepared to change the packaging, change the avor, change the ingredients and sometimes walk away from a product. You’ve got to be able to do that quickly without excessive costs sunk into the project. If you can do that, you will be able to continue to innovate and develop different products until you hit upon a successful product.”
Product Development
At the time of Monster’s development, Harold Taber, renowned Coca-Cola Executive, https://brooksysociety.com/2020/05/18/rodney-sacks-biography/ 18/45 12/10/2020 CocaRodney Sacks Cola Biography Executive, - Brooksy sat on the board of BILLIONAIRES EXECUTIVES BOOKS HISTORY TRAVEL HUSTLES CONTACT US Hansen Natural; he got a birdseye view of the entire process. In a Biola University lecture uploaded to YouTube, he explains that after putting together the correct recipe, they needed to determine how they’d compete against Red Bull.
Taber recalls a similar David vs. Goliath story that occurred years ago in the soda industry, he says, “Pepsi came out with a 12oz bottle for the same price as a 6.5 oz Coke bottle; the same price.” Attempting to increase value for the consumer, the team crunched the numbers and found they could release a 16oz can with limited damage to the pro t margins of the product. Taking into account Red Bull only offered a slim 8.5oz can, making this https://brooksysociety.com/2020/05/18/rodney-sacks-biography/ 19/45 12/10/2020 Rodney Sacks Biography - Brooksy move could only BILLIONAIRES EXECUTIVES BOOKS bene tHISTORY theirTRAVEL HUSTLES CONTACT US competitive advantage.
Packaging
Next, Taber talks about packaging and focus groups, he says, “We spent $50,000 on focus studies” just to determine what the container should look like. They had all kinds of glass, plastic, and metal cans and bottles available for their age demo of “15’s to 34’s” to try. One review, in particular, struck them, as a young man gazed at all the various packaging options, he bluntly stated, “I don’t know about everything everybody else is seeing but that [16oz] can down on the end is a Monster compared to the rest of’em!”
Taber tells the class https://brooksysociety.com/2020/05/18/rodney-sacks-biography/ 20/45 12/10/2020 Rodney Sacks Biography - Brooksy Taber tells the class
BILLIONAIRES EXECUTIVES BOOKS he’sHISTORY teaching,TRAVEL “Brian HUSTLES CONTACT US just named the product…that’s how Monster was named.”
Branding
Hansen ultimately decided their market would be 18 to 36- year-olds – primarily young men. In order to better understand their consumer, Taber says, “We go down to Newport Beach, Malibu, and San Diego; we go to beaches. We start talking to this group and you know what they said back to us? They want their own brand. They don’t want mother and dad’s Coca-Cola.”
On another note, Taber adds, “by the way, we learned that group has more money than anybody – the 18 to 36’s. They can buy anything!”
https://brooksysociety.com/2020/05/18/rodney-sacks-biography/ 21/45 12/10/2020 Rodney Sacks Biography - Brooksy
Sacks needed to turn BILLIONAIRES EXECUTIVES BOOKS HISTORY TRAVEL HUSTLES CONTACT US Monster into a lifestyle brand for young adult males. The slightly aggressive logo and can labeling do the trick on rst impression, however, the selective marketing tactics used to grow sales may have played an even more pivotal role.
Marketing
While describing Monster’s marketing practices to the U.S. Senate, Sacks explained, “Like many other popular food and beverage companies, the Company sponsors a variety of athletes, music artists, events, tours, and shows to promote Monster. The Company’s primary marketing involves motor sports that are aligned with https://brooksysociety.com/2020/05/18/rodney-sacks-biography/ ’ 22/45 12/10/2020 Rodney Sacks Biography - Brooksy Monster’s brand BILLIONAIRES EXECUTIVES BOOKS image,HISTORY such TRAVELas HUSTLES CONTACT US NASCAR, Supercross,
Motocross, MotoGP, off-road truck racing, Formula 1 racing, and the Dakar Rally.”
Notice that the majority of events, artists, and athletes sponsored by Monster are geared towards young men. In turn, the beverage was able to seamlessly integrate itself into their lifestyle.
The company’s former senior Vice President of Marketing, Marianne Radley, told alistdaily in a 2017 interview, “We almost never do above-the-line media buys. We’re not a brand that does commercials.” Focusing on fatefully exceptional marketing opportunities rather than blasting ads everywhere keeps https://brooksysociety.com/2020/05/18/rodney-sacks-biography/ 23/45 12/10/2020 Rodney Sacks Biography - Brooksy everywhere keeps
BILLIONAIRES EXECUTIVES BOOKS theHISTORY brand spiritTRAVEL HUSTLES CONTACT US potent, meaningful,
and trustworthy to loyal consumers.
“We do very well in experiential marketing and fan engagement activations at events.” Radley says.
She continues, “It’s not just about the drink, it’s about the unique experiences, it’s about the energy, the emotional connection to the brand and learning from that. It’s getting yourself out there. We take them on a learning journey, and they become believers in the brand.”
Planning and Execution
The wonders of not only developing a great strategy but executing it properly https://brooksysociety.com/2020/05/18/rodney-sacks-biography/ 24/45 12/10/2020 Rodney Sacks Biography - Brooksy executing it properly along with BILLIONAIRES EXECUTIVES BOOKS HISTORY TRAVEL HUSTLES CONTACT US maintaining adaptability all the way through. Combine 2000, 2001, and 2002 and Hansen’s Natural generated just over $300 million in gross sales. By 2005, with the successful launch of Monster energy drink, they were doing $349 million in a single year; come 2008, sales ew past a billion dollars.
2011 saw Sacks con dently declare to Beverage Industry, “we believe that Monster has the potential to be an international brand and to be the real challenger to Red Bull around the world…we believe that we are the only brand out there today that can effectively do that.”
Monster https://brooksysociety.com/2020/05/18/rodney-sacks-biography/ 25/45 12/10/2020 Rodney Sacks Biography - Brooksy
BILLIONAIRES EXECUTIVES BOOKS HISTORYEnergyTRAVEL HUSTLES CONTACT US Growth A point of note, Hansen Natural Corp changed its name to Monster Beverage Corp in 2012.
Sacks and co. steadily ate into Redbull’s massive initial dominance. TIME Magazine cited Euromonitor International in a 2015 article as revealing that Redbull “enjoyed” a 43% market share while Monster had carved out a considerable 39% share. Checking Monster’s 2014 annual earnings report, we can see that the company hauled in over $2.8 Billion in gross sales.
Employing simple mathematics and using the numbers above, one can nd that the “energy https://brooksysociety.com/2020/05/18/rodney-sacks-biography/ 26/45 12/10/2020 Rodney Sacks Biography - Brooksy that the energy
BILLIONAIRES EXECUTIVES BOOKS drinkHISTORY market”TRAVEL must HUSTLES CONTACT US have been worth (at
least in terms of gross sales ability) around $7.2 Billion; with Redbull accounting for just over $3.1 Billion of that gure (Again, that’s assuming the TIME Magazine article is correct).
Fast forward to Monster’s most recent 2019 annual earnings report to nd that the companies growth has continued to surge to the tune of over $4.2 Billion. The document divulges Sacks’ grander ambitions. Apparently, the “Energy Drink” market is no longer big enough, he now has his sights on a broader category known as “Alternative Beverage,” which boasts approximately $58.6 Billion in value!
https://brooksysociety.com/2020/05/18/rodney-sacks-biography/ 27/45 12/10/2020 Rodney Sacks Biography - Brooksy
**Monster’s BILLIONAIRES EXECUTIVES BOOKS HISTORY TRAVEL HUSTLES CONTACT US understanding of the “Alternative Beverage” category being, “non- carbonated, ready-to- drink iced teas, lemonades, juice cocktails, single-serve juices and fruit beverages, ready-to- drink dairy and coffee drinks, energy drinks, sports drinks and single-serve still waters ( avored, un avored and enhanced) with “new age” beverages, including sodas that are considered natural, sparkling juices and avored sparkling beverages.”
In comparison, Redbull, whose nancial numbers are fairly dif cult to come by as they are a privately owned company, discloses on their website sales of 7.5 Billion cans along with “Group Sales” of 6.067 Billion euros. https://brooksysociety.com/2020/05/18/rodney-sacks-biography/ 28/45 12/10/2020 Rodney Sacks Biography - Brooksy All in all, the energy BILLIONAIRES EXECUTIVES BOOKS drinkHISTORY marketTRAVEL has HUSTLES CONTACT US procured some of the most steadily incredible gains of any industry throughout the past decade.
New Products
Hansen maintained an innovative spirit throughout its lifetime. Having begun with juices, they later launched sodas, Hubert’s Lemonade, and Peace Tea. Of course, there was also the aforementioned period immediately after Sacks and Schlosberg purchased the company when they released various “energy beverages” in anticipation of the burgeoning trend.
Following their Monster concoction’s success, they began experimenting with https://brooksysociety.com/2020/05/18/rodney-sacks-biography/ th b d i d t 29/45 12/10/2020 Rodney Sacks Biography - Brooksy the brand in order to
BILLIONAIRES EXECUTIVES BOOKS accessHISTORY untappedTRAVEL HUSTLES CONTACT US consumer markets.
Take for instance how Java Monster led the companies charge into the “morning coffee” category. Sacks highlights the story of California gas station Owner, Isa Bahu, saying, “[Bahu] sells Monster like he started Monster!”
Bahu tells Beverage Industry that 80% of his morning sales are Monster products. He says, “In the morning, we just keep lling our displays… It’s the coffee for people in their early 30s. I see more young people buying two Monsters in the morning than coffee.”
When analyzing Monster’s purposefully different variations of their product, it’s pretty easy to tell who’s business they’re https://brooksysociety.com/2020/05/18/rodney-sacks-biography/ 30/45 12/10/2020 Rodney Sacks Biography - Brooksy business they re
BILLIONAIRES EXECUTIVES BOOKS goingHISTORY for. ForTRAVEL HUSTLES CONTACT US example, Monster Muscle is an energy shake lled with 27g of protein – one can discern this is them reaching their arm into the workout industry.
Then there’s Monster Rehab, the party- goers hangover cure. Sacks describes the drink’s success, “We planned to have a single [Rehab] product for at least a year before expanding to allow us enough time to get the product into the market, build up distribution and create awareness.”
He continues, “But the response to Rehab has been so good we’ve been getting a lot of pressure from our distributors to expand the line, which is unusual. People have https://brooksysociety.com/2020/05/18/rodney-sacks-biography/ 31/45 12/10/2020 PeopleRodney Sacks have Biography - Brooksy continued to say to BILLIONAIRES EXECUTIVES BOOKS HISTORY TRAVEL HUSTLES CONTACT US us, ‘When are you coming out with the next Rehab product?'”
Coming Up With Ideas
“When people say, ‘How do you come up with new products?’ We listen to the younger guys,” he says. “A lot of them are internal. What are they doing? What do they like? When we test our packaging and promotions, we run it by the younger guys. The key to nding the right product or packaging for the right demographic is hearing what they say and understanding them in their own environment as opposed to trying to gure out what an arti cial focus panel says.”
https://brooksysociety.com/2020/05/18/rodney-sacks-biography/ Th t lt h 32/45 12/10/2020 Rodney Sacks Biography - Brooksy That open culture has
BILLIONAIRES EXECUTIVES BOOKS bondedHISTORY employees,TRAVEL HUSTLES CONTACT US athletes and fans to
the Monster brand, explains Sacks. “Part of that is making sure that your company, your employees, your team, everybody, lives, breathes and dies by the brand…It’s not just a job, you don’t come here simply to work; you come here because you feel good about yourself and what you are doing.”
“If you talk to our guys, and our athletes, they generally have that same spirit,” he continues. “I talk to athletes, and deal with a lot of them personally, often at different events. They are particularly loyal. On many occasions I have heard them remark that they will not endorse another energy drink even if they are no longer sponsored by https://brooksysociety.com/2020/05/18/rodney-sacks-biography/ 33/45 12/10/2020 sponsoredRodney Sacks Biography by - Brooksy Monster; that loyalty BILLIONAIRES EXECUTIVES BOOKS HISTORY TRAVEL HUSTLES CONTACT US makes us very proud of the reputation we have been able to build.”
Staying in Your Lane
Sacks warns, however, that venturing into too many markets can prove detrimental to the brand’s image. He explains, “If you had your wish list, you’d want one brand name and you’d want it to be everything to everybody…So you’d take that brand and its marketing and extend it to many different categories and different use occasions. I mean, everything, beverages for working out, going to sleep, waking up, etc.”
“The market is too specialized,” he continues. “You can’t https://brooksysociety.com/2020/05/18/rodney-sacks-biography/ 34/45 12/10/2020 Rodney Sacks Biography - Brooksy do it. Brands that are BILLIONAIRES EXECUTIVES BOOKS credibleHISTORY haveTRAVEL a HUSTLES CONTACT US particular meaning to
consumers. The moment that you go too broad, you tend to dilute that meaning and the credibility is diluted.”
Coca- Cola/Strategic Partnerships
In 2006, Hansen partnered with Anheuser-Busch to distribute Monster along with other beverages throughout most of the United States. Two years later, they added a distribution contract with Coca- Cola; Coke took on deliveries to the remaining U.S. locations that Anheuser-Busch couldn’t reach and would begin delivering Monster to Canada and six western European countries https://brooksysociety.com/2020/05/18/rodney-sacks-biography/ 35/45 12/10/2020 Rodney Sacks Biography - Brooksy countries.
BILLIONAIRES EXECUTIVES BOOKS HISTORY TRAVEL HUSTLES CONTACT US “I think that each of
the different partnerships brought different strengths to the table,” Sacks says. “While the number of accounts covered by Coke bottlers may be broader than, for example, Anheuser- Busch distributors, on the other hand, Coke bottlers are generally more focused on traditional grocery chain accounts and mass merchandisers, whereas Anheuser- Busch distributors are really focused on the convenience and gas channel, which is our sweet spot.”
Focusing on Coke and Monster’s relationship…things got a little complicated. For starters, Coke started trying to sell their own line of energy drinks and Monster wasn’t too happy about that. Coke had https://brooksysociety.com/2020/05/18/rodney-sacks-biography/ 36/45 12/10/2020 Rodney Sacks Biography - Brooksy reason to believe it’d BILLIONAIRES EXECUTIVES BOOKS HISTORY TRAVEL HUSTLES CONTACT US be okay considering Monster got to sell juices and tea’s that directly competed with their products. The classic, “if you can do it then why can’t I?”
The two got together and talked it out. They decided that Coke would acquire a 16.7% stake in Monster and the companies would swap competing brands. Monster received ownership of Full Throttle, NOS, and others while Coke was given Hubert’s Lemonade, Peace Tea, and others. Their partnership would continue in holy matrimony.
That is, until, Coca Cola started foolin around again. They recently launched Coca-Cola Energy – a whole new line of https://brooksysociety.com/2020/05/18/rodney-sacks-biography/ 37/45 12/10/2020 Rodney Sacks Biography - Brooksy energy drinks! What BILLIONAIRES EXECUTIVES BOOKS aHISTORY slap in theTRAVEL face to HUSTLES CONTACT US Monster; after all they had been through – all that progress! “Everybody is ghting,” Rodney Sacks tells Business Insider, adding “The coolers aren’t rubber. They can’t expand.”
Don’t worry, they’re going to court and getting everything squared away. Because that’s what usually happens in court, right?
Leadership
Sacks discussed the dynamic of Monster’s 2011 three-man Executive team with Beverage Industry, saying “What’s interesting is that each of us have very different disciplines and strengths.”
“We’re very, very different people. https://brooksysociety.com/2020/05/18/rodney-sacks-biography/ 38/45 12/10/2020 Rodney Sacks Biography - Brooksy We’re fortunate that BILLIONAIRES EXECUTIVES BOOKS we’reHISTORY able toTRAVEL put our HUSTLES CONTACT US heads together and ultimately achieve a good balance between us. Some of our ideas are very aggressive but through having worked closely with each other for so long, we are often comfortable with moving ahead with ideas that conservative management wouldn’t go with. On the other side, the other members of the team will pull you back when you go too far. We really have a nice blend of many styles between the three of us.”
“We have a small, but extremely competent executive management team who are all intimately involved throughout the business,” he says. “We’re all players. We don’t have any formality We don’t https://brooksysociety.com/2020/05/18/rodney-sacks-biography/ 39/45 12/10/2020 Rodney Sacks Biography - Brooksy formality. We don t
BILLIONAIRES EXECUTIVES BOOKS haveHISTORY any politics.TRAVEL HUSTLES CONTACT US Everybody is able to share their views and make recommendations from the most junior guys up. We think everybody should be able to express their views and they should be respected.”
Teamwork
Rodney Sacks did not become a Billionaire alone; neither did his business partner, Hilton Schlosberg for that matter. Teamwork ows throughout the entirety of this man’s story. Remember when he borrowed money from friends and family when all he had was this yearning to own a company – he didn’t even know what he wanted the company to do at that point!
Then there came the https://brooksysociety.com/2020/05/18/rodney-sacks-biography/ 40/45 12/10/2020 ThenRodney Sacksthere Biography came - Brooksythe Hansen board which BILLIONAIRES EXECUTIVES BOOKS HISTORY TRAVEL HUSTLES CONTACT US included legendary members like Harold Taber who helped the company weave its way through the trials and tribulations of launching a new beverage product. Strategic partnerships with other companies, innovative employees, enthusiastic gas station owners like Bahu, dedicated consumers, loyal athletes, etc.
At rst, I couldn’t help but wonder how there was so little known in regards to the personal life of the Billionaire Founder of a brand like Monster. Now it’s a bit easier to grasp. Maybe Rodney Sacks is giving a silent nod to everybody who played their individual, potent, and absolutely necessary role in https://brooksysociety.com/2020/05/18/rodney-sacks-biography/ 41/45 12/10/2020 Rodney Sacks Biography - Brooksy creating Monster by BILLIONAIRES EXECUTIVES BOOKS stayingHISTORY out TRAVELof the HUSTLES CONTACT US spotlight.
He knows the brand represents so much more than himself.
Tagged with: Anheuser-Busch,
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ABOUT
THE
AUTHOR
Nick
Dunehew
Nick Dunehew grew up https://brooksysociety.com/2020/05/18/rodney-sacks-biography/ 42/45 12/10/2020 Rodney Sacks Biography - Brooksy up in BILLIONAIRES EXECUTIVES BOOKS HISTORY TRAVEL HUSTLES CONTACT US the suburbs of Orange County before graduating high school and moving to the San Francisco Bay Area to attend Sonoma State University, studying Business- Marketing. After living in the bay for four years he moved to Washington D.C. before ultimately d idi https://brooksysociety.com/2020/05/18/rodney-sacks-biography/ 43/45 12/10/2020 Rodney Sacks Biography - Brooksy deciding
BILLIONAIRES EXECUTIVES BOOKS HISTORY TRAVEL toHUSTLES CONTACT US return to the OC, where he currently resides. A HUGE Los Angeles Lakers fan, loves reading, and you might catch him in Downtown Fullerton on a Saturday night; his choice cocktail is an Old Fashioned!
https://brooksysociety.com/2020/05/18/rodney-sacks-biography/ 44/45 12/10/2020 Rodney Sacks Biography - Brooksy
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EXHIBIT 44 HANBEV.3266M TRADEMARK
IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
) MONSTER ENERGY COMPANY, ) Opposition No.: 91225050 ) Opposer, ) Serial No.: 86/274025 ) v. ) ) CHUN HUA LO, ) Mark: ) Applicant. ) )
OPPOSER MONSTER ENERGY COMPANY’S PRETRIAL DISCLOSURES
Pursuant to 37 C.F.R. § 2.121(e), Rule 26(a)(3) of the Federal Rules of Civil Procedure,
and T.B.M.P. § 702.01, Opposer, Monster Energy Company (“Opposer”), hereby makes the
following pretrial disclosures of the witnesses from whom Opposer may take testimony during
its testimony period, of the likely testimony of such witnesses, and of the likely evidence that may be introduced as exhibits during the testimony of such witnesses. Opposer’s disclosures represent a good faith effort to identify information reasonably believed to be required by the applicable rules. Accordingly, Opposer reserves the right to supplement its disclosures.
A. WITNESSES
Opposer intends to take testimony, or may take testimony if the need arises, from the
following witnesses:
1. Rodney Sacks Chairman of the Board and Chief Executive Officer Monster Energy Company 1 Monster Way Corona, CA 92879
- 1 - EXHIBIT 5 Mr. Sacks is expected to testify regarding Opposer; Opposer’s federal registrations and
file histories for its MONSTER ENERGY® and other MONSTERTM containing trademarks identified in its Amended Notice of Opposition filed in this proceeding (collectively, the
“MONSTER Marks”); Opposer’s use of the MONSTER Marks; Opposer’s continuous use of the
MONSTER Marks in connection with restaurant and bar services; Opposer’s Monster Beastro restaurant; Opposer’s VIP and hospitality areas at events sponsored or attended by Opposer;
Opposer’s goods and services, including the wide variety of goods and services on which
Opposer uses its MONSTER Marks; Opposer’s enforcement efforts for its MONSTER Marks; the marketing, advertising, promotion, sale, use and rendering of goods and services in connection with Opposer’s MONSTER Marks; the strength and/or fame of Opposer’s
MONSTER Marks; the consumers for Opposer’s goods and services offered in connection with
Opposer’s MONSTER Marks; the price of Opposer’s goods and services offered in connection with Opposer’s MONSTER Marks; the channels of trade for Opposer’s goods and services offered in connection with Opposer’s MONSTER Marks; Applicant’s U.S. Application Serial
No. 86/274025; facts relating to the likelihood of confusion in this case; the markets for
Opposer’s goods and services offered in connection with its MONSTER Marks and the types of services offered under Applicant’s Mark; restaurants, coffee shops, ice parlors and/or snack bars with take-out that sell both flavored and fruit ice products and products bearing one or more of
Opposer’s MONSTER marks; companies that sell both beverages and frozen confections under the same brand; and any other knowledge regarding Opposer’s MONSTER Marks that may be relevant to this proceeding.
- 2 - 2. Jessica Gutierrez-Haigh Office Services Manager Monster Energy Company 1 Monster Way Corona, CA 92879
Ms. Gutierrez-Haigh is expected to testify regarding Opposer’s Monster Beastro restaurant, including, but not limited to, the date the restaurant first opened, the services offered through the restaurant, the customers of the restaurant, the sales of the restaurant and the operations of the restaurant.
3. Michael A. Santoni Chief Operating Officer and Director of Investigations NTI Santoni, Inc. 20322 Windrow Dr, Ste 200 Lake Forest, CA
Mr. Santoni is expected to testify regarding restaurants, coffee shops, ices parlors, and/or snack bars with take-out that sell both flavored and fruit ice products and products bearing one or more of Opposer’s Marks.
4. Norman Broadhurst President of Channel Marketing Resources, Inc. 17961 Cowan Irvine, CA 92614
Mr. Broadhurst is expected to testify regarding the content of the expert report he provided in this Opposition, including flavored and fruit ice products and other frozen novelty confectionary products offered for sale in connection with brands that are also used on beverage products; restaurants, coffee shops, ice parlors, and snack shop services with take-out for flavored and fruit ice products offered under the same brand as beverage products; and the use of existing brand names in diversification and line extensions as a means to market new food and beverage products.
- 3 - Opposer does not consent to or authorize any other party or its counsel to communicate
with Mr. Sacks, Ms. Gutierrez-Haigh, Mr. Santoni, or Mr. Broadhurst. These individuals should
be contacted through Opposer’s counsel.
B. DOCUMENTS AND THINGS
Certain documents and things may be introduced as exhibits during the testimony of Mr.
Sacks, Ms. Gutierrez-Haigh, Mr. Santoni, and/or Mr. Broadhurst, and/or in any Notice of
Reliance Opposer may file, including documents and things relating to: Applicant’s and
Opposer’s discovery responses; the deposition transcript of Ms. Hung; Opposer’s and
Applicant’s documents produced in this proceeding; Opposer’s marketing and promotional materials; Opposer’s point-of-sale materials; Opposer’s point-of-sale catalogs; events sponsored and/or attended by Opposer; screenshots of Opposer’s website; screenshots of Opposer’s social media sites; screenshots of other websites featuring Opposer’s MONSTER Marks and/or products or services offered in connection with Opposer’s MONSTER Marks; screenshots of
Applicant’s website; screenshots of Applicant’s social media pages; Opposer’s financial documents; Opposer’s annual reports; magazine articles and online articles concerning Opposer and/or Opposer’s MONSTER Marks; Opposer’s use, advertising, marketing, promotion of, and consumers’ recognition of, Opposer’s MONSTER Marks; the file histories and registrations for
Opposer’s MONSTER Marks; the goods and services offered in connection with Opposer’s
MONSTER Marks; the trade channels for Opposer’s goods and services offered in connection with Opposer’s MONSTER Marks; Opposer’s Monster Beastro restaurant; Opposer’s VIP and hospitality areas at events sponsored or attended by Opposer, inlcuding events at which restaurant and/or bar services were offered; Opposer’s on-premise sales or distribution of its goods bearing Opposer’s MONSTER Marks; the relevant consumers for Opposer’s goods and services offered in connection with Opposer’s MONSTER Marks; the conditions under which
- 4 - consumers purchase goods and services sold in connection with Opposer’s MONSTER Marks;
the fame of Opposer’s MONSTER Marks; the strength of Opposer’s MONSTER Marks;
Opposer’s enforcement efforts for its MONSTER Marks; the market for energy drinks and other
beverages; agreements with third parties relating to Opposer’s products and/or services offered in connection with Opposer’s MONSTER Marks; products and/or labels, or other specimens of use bearing Opposer’s MONSTER Marks or the mark shown in Applicant’s U.S. Trademark
Application Serial No. 86/274025; the extent of the likelihood of confusion between Opposer’s
MONSTER Marks and Applicant’s Mark; the file history for U.S. Trademark Application Serial
No. 86/274025; file histories for U.S. Trademark Registration Nos. 2960145 and 2989980; the use of Opposer’s MONSTER Marks in connection with restaurant and bar services; the
consumers of Opposer’s restaurant and bar services offered in connection with the MONSTER
Marks; the use of the same brand in connection with beverages and fruit ice products and/or frozen confectionary products; the use of the same brand in connection with restaurant, café, coffee shop, ice parlor, and snack bar services and beverage products; the sale of fruit ice products and/or frozen confectionary products at retail outlets, coffee shops, snack bars, and/or restaurants that also sell products bearing one or more of Opposer’s MONSTER Marks; the documents listed in Opposer’s Supplemental Initial Disclosures; the documents filed with
Opposer’s motion for summary judgment; and documents containing other relevant information regarding the likelihood of confusion with Applicant’s Mark. Certain other documents relevant to this proceeding may also be introduced.
- 5 - Opposer reserves the right to supplement these disclosures in accordance with the Federal
Rules of Civil Procedure and 37 C.F.R. Part 2-Rules of Practice in Trademark Cases.
KNOBBE, MARTENS, OLSON & BEAR, LLP
Dated: June 27, 2017 By: /Matthew S. Bellinger/ Steven J. Nataupsky Lynda Zadra-Symes Matthew S. Bellinger Julianna M. Simon 2040 Main Street, Fourteenth Floor Irvine, CA 92614 (949) 760-0404 [email protected] Attorneys for Opposer, MONSTER ENERGY COMPANY
- 6 - CERTIFICATE OF SERVICE
I hereby certify that a true and complete copy of the foregoing OPPOSER MONSTER
ENERGY COMPANY’S PRETRIAL DISCLOSURES has been served on the Applicant’s counsel of record on June 27, 2017 via electronic mail to:
Arthur A. Chaykin ERICKSON KERNELL IP LLC [email protected] [email protected]
Eve J. Brown BRICOLAGE LAW, LLC [email protected]
Signature:
Name: Doreen P. Buluran
Date: June 27, 2017
- 7 - ■Ill MONSTERMONSTER GIRL GIRL WALLPAPERS WALLPAPERS X 0© Trademark Trademark Electrorrc Electronic Search Search Sys Ss (X I ] + -F ->➔ C 4 ) iG monsterenergy.com/us/en/monster-girl-wallpapersmonsterenergy.com/us/en/monster-girl-wallpapers
EXHIBIT 7 EXHIBIT 88 Raspberry Tea Sc Energy I Monst % Raspbery Tea & Energy I Monst X 0© Record Record List List DisplayDisplay xX I + ■ I + E-� ->➔ CCO O Oi mmonstereneonsterene rgrgy.com/us/en/products/monster-rehab/rehab-raspberry-teaenergyy.com/us/en/products/monster-rehab/rehab-raspberry-teaenergy ::: Apps n GoogleGoogle NewsNews MPA Inboxlnbox (1){1) -- dtaylde...chaykla... C Hom=Home ®m Yahoo Yahoo Imported From From Fire._ Fire... gTgTLDLD 's * Bookmarks Bookmarks M I LemLexis AdvanceAdvance SignSign InIn , Quic:SooksQuick¢ooks N¡ctN,jTEft m NEWS PRODUCTS PROMOTIONS SPORTS MUSIC GAMING
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M$NSTER ''ENERGY ICED1Ea` Rel-iab TEA+ ENEROY
Monster Rehab Raspberry Iced Tea
Here at Monster we're all about the work hard/play hard mentality and after going all out we can all use a recharge. Now with Rehab - Raspberry Tea+Energy there's no reason why bouncing back shouldn't taste amazing.
Blenckng the dassic taste of raspberry iced tea with the rejuvenating Rehab energy blend, Rehab Raspberry Energy Iced Tea packs a triple threat that quenches thirstt, fires you up, and is the perfect choice after a hard day's night
Rehab Raspberry Tea +Energy: RE -FRESH, RE -HYDRATE, RE -VIVE, or in other words, Re -habilitate with a killer mix of raspberrytea, electrolytes. and our bad -ass Monster Rehab energy blend.
Flavor Profile: Brewed Raspberry Tea Rehab The Beanti M$NSTO,
l M`pAERRY TEA+ ENE° BUR ON WAI. MART
Total Caffeine.
170 mg per can
Consume Resporsibly
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EXHIBIT 1010 + ·gy.com/us/en/products/monstergy.com/us/en/products/monster-en-energy/ ere/assaultass au It
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Monster Energy Assault
At Monster we don't get too hung up on politics. We're not for 'the War", against "the War" or any war for that matter.
We put the "camp" pattern on our new Monster Assault can because we think it looks cool. Plus it helps fire us up to fight the big multi- national companies who dominate the beverage business.
Well leave politics to the politicians and just keep doing what we do best - make the meanest energy drinks on the planet! Declare war on the ordinary! Grab a Monster Assault and Viva La Revolution!
Flavor Profile: Classic Cola + Monster tr '414 Viva La Revolution! 4eNyredg ìSs jÌ;l3 IUr ON WALMART t N ER c:5c3
Total Caffeine:
80 mg Per serving 160 mg Per Can
Consume Responsibly:
Not Recommended for children, people sensitive to caffeine oreenant women or women who are
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EXHIBIT 14 14 Trademark Trial and Appeal Board Electronic Filing System. http://estta.uspto.gov ESTTA Tracking number: ESTTA800557 Filing date: 02/09/2017 IN THE UNITED STATES PATENT AND TRADEMARK OFFICE BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD Proceeding 91225050 Party Plaintiff Monster Energy Company Correspondence DIANE M REED Address KNOBBE MARTENS OLSON & BEAR LLP 2040 MAIN STREET, 14TH FLOOR IRVINE, CA 92614 UNITED STATES [email protected], [email protected], [email protected] Submission Motion to Amend Pleading/Amended Pleading Filer's Name Julianna M. Simon Filer's e-mail [email protected], [email protected] Signature /Julianna M. Simon/ Date 02/09/2017 Attachments 2017-02-09 OPPOSER_S MTN FOR LEAVE TO FILE AMENDED NTC OF OPP-HANBEV.3266M.pdf(96832 bytes ) 2017-02-09 PROPOSED AMENDED NOTICE OF OPPOSITION-HAN- BEV.3266M.pdf(128353 bytes ) Exhibit 01 Reg No. 4036681-HANBEV.3266M.pdf(599484 bytes ) Exhibit 02 Reg No. 3057061-HANBEV.3266M.pdf(586022 bytes ) Exhibit 03 Reg No. 3134841-HANBEV.3266M.pdf(585401 bytes ) Exhibit 04 Reg No. 3134842-HANBEV.3266M.pdf(586927 bytes ) Exhibit 05 Reg No. 3044314-HANBEV.3266M.pdf(581802 bytes ) Exhibit 06 Reg No. 3044315-HANBEV.3266M.pdf(591426 bytes ) Exhibit 07 Reg No. 4129288-HANBEV.3266M.pdf(607351 bytes ) Exhibit 08 Reg No. 4111964-HANBEV.3266M.pdf(595346 bytes ) Exhibit 09 Reg No. 4451535-HANBEV.3266M.pdf(600868 bytes ) Exhibit 10 Reg No. 4634053-HANBEV.3266M.pdf(602647 bytes ) Exhibit 11 Reg No. 4376796-HANBEV.3266M.pdf(605794 bytes ) Exhibit 12 Reg No. 3959457-HANBEV.3266M.pdf(1119847 bytes ) Exhibit 13 Reg No. 4234456-HANBEV.3266M.pdf(626879 bytes ) Exhibit 14 Reg No. 3939395-HANBEV.3266M.pdf(1162889 bytes ) Exhibit 15 Reg No. 4269880-HANBEV.3266M.pdf(600085 bytes ) Exhibit 16 Reg No. 4147220-HANBEV.3266M.pdf(610058 bytes ) Exhibit 17 Reg No. 4534414-HANBEV.3266M.pdf(602951 bytes ) Exhibit 18 Reg No. 4532292-HANBEV.3266M.pdf(603153 bytes ) Exhibit 19 Reg No. 3966554-HANBEV.3266M.pdf(1007735 bytes ) Exhibit 20 Reg No. 4030735-HANBEV.3266M.pdf(611759 bytes ) Exhibit 21 Reg No. 5114854-HANBEV.3266M.pdf(608492 bytes ) Exhibit 22 Reg No. 5114853-HANBEV.3266M.pdf(628083 bytes ) 2017-02-09 JMS DECL ISO OPPOSER_S MTN FOR LEAVE TO FILE AMENDED NTC OF OPP-HANBEV.3266M.pdf(80264 bytes ) JMS Ex. 1 - Applicant's Response to RFPs.PDF(753913 bytes ) JMS Ex. 2 - Applicant's Response to ROGs.PDF(680846 bytes ) JMS Ex. 3 - Applicant's Supplemental Response.pdf(690768 bytes )
EXHIBIT 15 HANBEV.3266M TRADEMARK
IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
) MONSTER ENERGY COMPANY, ) Opposition No.: 91225050 ) Opposer, ) Serial No.: 86/274025 ) v. ) ) CHUN HUA LO, ) Mark: ) Applicant. ) )
OPPOSER’S MOTION FOR LEAVE TO FILE AMENDED NOTICE OF OPPOSITION
Pursuant to Fed. R. Civ. P. 15(a) and Rule 2.107(a) of the Trademark Rules of Practice,
Opposer Monster Energy Company (“Opposer”) hereby moves the Board for leave to file an
Amended Notice of Opposition to (1) allege that Applicant Chun Hua Lo (“Applicant”) lacked a
bona fide intent to use the applied-for mark (“Applicant’s Mark”) in
connection with the services identified in Applicant’s application and, (2) add two additional
registrations for Opposer’s MONSTER-inclusive marks that registered after Opposer filed its
Notice of Opposition.
I. STATEMENT OF FACTS
Applicant’s U.S. Trademark Application Serial No. 86/274025 (“the Application”) was
filed on May 7, 2014 solely based on Applicant’s alleged bona fide intent to use Applicant’s
Mark in interstate commerce under Section 1(b) of the Trademark Act. The Application alleges
that Applicant had a bona fide intent to use Applicant’s Mark in connection with “restaurants,
- 1 - coffee shops, ices parlors, snack bars with take-out for flavored and fruit ice products, and
specifically excluding frozen yogurt” (“Applicant’s Services”).
Opposer filed this opposition on November 25, 2015. Opposer’s Notice of Opposition
asserted that Applicant’s Mark will likely cause confusion or cause mistake or deceive under
Section 2(d) of the Trademark Act with Opposer’s MONSTER-containing marks (collectively,
the “MONSTER Marks”).
The parties thereafter agreed to several extensions of Applicant’s deadline to file his
Answer in view of ongoing settlement discussions. Dkt. Nos. 4-9. Applicant filed an Answer on
June 3, 2016. Dkt. No. 10. On August 19, 2016, Applicant moved to suspend the proceedings
for 60 days with Opposer’s consent pending continued settlement negotiations. Dkt. No. 11.
Shortly after the proceeding resumed, on October 24, 2016, Opposer served
Interrogatories, Requests for Production, and Requests for Admission on Applicant. Declaration of Julianna Simon (“Simon Decl.”) ¶ 2. Applicant served written responses to Opposer’s
discovery requests and produced documents on December 10, 2016. Id. ¶ 3; Exs. 1-2.1 On
December 29, 2016, Opposer sent Applicant a meet and confer letter regarding deficiencies in
Applicant’s document production and discovery responses. Id. ¶ 4. Applicant then provided
supplemental interrogatory responses on January 16, 2017. Id. ¶ 5; Ex. 3. Applicant’s document production and discovery responses revealed that Applicant lacked a bona fide intent to use
Applicant’s Mark in connection with Applicant’s Services in commerce at the time he filed the
Application.
On January 3, 2017, Opposer was issued U.S. Trademark Registration No. 5,114,854 for the mark MONSTER ENERGY and U.S. Trademark Registration No. 5,114,853 for the
1 All exhibits are attached to the Simon Declaration.
- 2 - mark , each for “restaurant services; bar services” in Class 43. The filing dates of the
applications for these registrations predate the filling date of Applicant’s Application.
II. ARGUMENT
A. Applicant Lacked a Bona Fide Intent to Use Applicant’s Mark in Commerce
In order to register a mark under Section 1(b) of the Lanham Act, the applicant must verify that he or she has a bona fide intent to use the mark in commerce at the time of filing. See
15 U.S.C. § 1051(b). “A determination of whether an applicant has a bona fide intention to use the mark in commerce is an objective determination based on all the circumstances.” L’Oreal
S.A. v. Marcon, 102 U.S.P.Q.2d 1434, 1443 (T.T.A.B. Mar. 20, 2012). An absence of documentary evidence from the applicant regarding the intent to use the mark constitutes objective proof sufficient to show that the applicant lacked a bona fide intent to use his mark in commerce. Honda Motor Co., Ltd. v. Winkelmann, 90 U.S.P.Q.2d 1660, 1662 (T.T.A.B. Apr. 8,
2009) (granting summary judgment because, even when viewing the evidence in favor of the
applicant, there was no evidence of the applicant’s bona fide intent); see also Boston Red Sox
Baseball Club Ltd. P’ship v. Sherman, 88 U.S.P.Q.2d 1581 (T.T.A.B. Sept. 9, 2008).
The discovery provided by Applicant revealed that Applicant lacked a bona fide intent to
use Applicant’s Mark in connection with Applicant’s Services in commerce at the time he filed
the Application. To date, Applicant has not offered or rendered any restaurant, coffee shop, ices
parlor, or snack bar services in connection with Applicant’s Mark, despite having filed the
Application in May 2014. Ex. 2 (App.’s Resp. Rog. No. 11); Ex. 1 (App.’s Resp. RFP. No. 18).
Further, Applicant has no concrete plans to render Applicant’s Services in the United States.
Applicant has stated that “plans to bring Applicant’s services to the United States are still in the
- 3 - discussion stage.” Ex. 3 (Applicant’s response letter, ¶ 1). Applicant has further conceded that it
has “no plans at this time for the advertising program in the U.S.,” “has not yet entered into any
leases, licenses, or plans for specific locations,” and “has not yet conducted market research in
the United States.” Id. (Applicant’s response letter, ¶ 3); Ex. 2 (App.’s Resp. Rog. No. 18); Ex. 1
(App.’s Resp. RFP. No. 14).
In addition, Applicant did not produce any documents relating to the potential sale of
Applicant’s Services in the United States. Simon Decl. ¶ 6. The only documents produced by
Applicant relating to the sale of Applicant’s Services related to sales in Taiwan, not the United
Ex. 3 (Applicant’s response letter, ¶ 1). In response to Opposer’s Request for Production No. 7,
which sought, inter alia, “[a]ll documents referring or relating to how Applicant’s Mark has
been, is being, or will be used, advertised or promoted in the United States …”, Applicant stated
that no responsive documents existed. Ex. 1 at Response to RFP No. 7. In response to
Opposer’s Request for Production No. 11, which sought “[a]ll documents referring or relating to
business plans, marketing plans, advertising plans, and/or business forecasts for Applicant’s
Services and/or Applicant’s Mark,” Applicant stated that “Applicant has not yet conducted or
created any of the above with respect to the United States market, and therefore has no
responsive documents to produce.” Id. at Response to RFP No. 11. In response to another document request, Applicant admitted that “[a]s Applicant’s Application was filed under Section
1(B), there are no documents or things referring to Applicant’s Services in the United States other than the Application itself and description of services submitted therewith ….” Id. at
Response to RFP No. 15.
In sum, Applicant has not produced any documents showing that he had a bona fide intent to use Applicant’s Mark in the United States when it filed the Application. This lack of
- 4 - documents further shows that Applicant lacked the intent required by Section 1(b) of the
Trademark Act. Swatch AG (Swatch SA) (Swatch Ltd.) v. M. Z. Berger & Co., 108 U.S.P.Q.2d
1463, Opp. No. 91187092 (T.T.A.B. Sept. 30, 2013).
B. Opposer’s Proposed Amendment Will Not Violate Settled Law or Prejudice Applicant
T.B.M.P. § 507.02 states that, once the answer to the pleading has been filed, a party may
amend its pleading by written consent of every adverse party or by leave of the Board. Leave of
the Board must be freely given when justice so requires if it will not unduly prejudice the
adverse party. Id. The Board will grant a motion for leave to amend unless entry of the proposed amendment would violate settled law or would be prejudicial to applicant. Karsten
Mfg. Corp. v. Editoy AG, 79 U.S.P.Q.2d 1783, 1785 (T.T.A.B. 2006); Focus 21 Int’l, Inc. v. Pola
Kasei Kogyo Kabushiki Kaisha, 22 U.S.P.Q.2d 1316, 1318 (T.T.A.B. 1992). Granting this motion will not prejudice Applicant for the reasons provided below.
1. The Amendment to Add a Claim of No Bona Fide Intent to Use Applicant’s Mark
Any documents and information relating to Applicant’s alleged intent to use Applicant’s
Mark is in the possession of Applicant. Moreover, any such documents and information should
have already been provided in response to Opposer’s discovery requests. Further, the parties will have time to conduct any additional discovery after the Board rules on Opposer’s Motion to
Amend the Notice of Opposition.
In addition, Opposer filed its motion for leave to amend prior to the opening of its testimony period, and thus the motion is timely. See Commodore Elecs., Ltd. v. CBM Kabushiki
Kaisha, 26 U.S.P.Q.2d 1503, 1504, 1508 (T.T.A.B. 1993) (granting opposer’s motion for leave to amend its notice of opposition where opposer learned during discovery that applicant “did not have a single document to establish a bona fide intention to use” the applied-for mark); U.S.
- 5 - Olympic Comm. v. O-M Bread, Inc., 26 U.S.P.Q.2d 1221 (T.T.A.B. 1993); Focus 21 Int’l, 22
U.S.P.Q.2d 1316 at 1318; see also Universal City Studios, LLP v. Brost, Opp. No. 91153683
(T.T.A.B. Aug. 18, 2004) (non-precedential) (“As opposer filed its motion for leave to amend
before the opening of its testimony period, and promptly after it learned of the basis therefor, the
motion is timely”).
Opposer also did not unduly delay in bringing this motion. The facts supporting
Opposer’s claim for lack of bona fide intent were only recently confirmed in Applicant’s
discovery responses received in December 2016 and in Applicant’s supplemental responses
received on January 16, 2017.
Opposer was also diligent in seeking discovery from Applicant. Opposer served its
discovery requests in this consolidated opposition proceeding on October 24, 2016, only six days
after the proceeding resumed after the 60-day extension. Simon Decl. ¶ 2. Opposer sent
Applicant a meet and confer letter regarding the deficiencies in Applicant’s document and
production and responses to Opposer’s discovery requests less than three weeks after receiving
Applicant’s responses. Id. at ¶ 4. Opposer also met and conferred with the Applicant regarding
the deficiencies shortly after the holidays.
2. The Amendment to Add Two Additional Registrations
The addition of Opposer’s registrations in Class 43 for the MONSTER ENERGY and
marks also will not prejudice the Applicant. Opposer previously asserted these marks in
its Notice of Opposition in connection with beverages and nutritional supplements. Opposer’s
Notice of Opposition at ¶ 3-5, 8. In addition, Opposer also did not unduly delay in seeking to add these registrations as the registrations were only issued last month. Moreover, the discovery
- 6 - period has not closed and Applicant will have an opportunity to seek discovery regarding the two recently issued registrations.
III. CONCLUSION
For the foregoing reasons, Opposer submits that justice requires the Board to grant
Opposer leave to amend its Notice of Opposition. See Hurley Int’l. LLC v. Volta, 82 U.S.P.Q.2d
1339, 1341 (T.T.A.B. 2007). A copy of the proposed Amended Notice of Opposition is attached hereto as Exhibit A.
Respectfully submitted,
KNOBBE, MARTENS, OLSON & BEAR, LLP
Dated: February 9, 2017 By: /Julianna M. Simon/ Steven J. Nataupsky Matthew S. Bellinger Jonathan A. Menkes Julianna M. Simon 2040 Main Street, Fourteenth Floor Irvine, CA 92614 (949) 760-0404 [email protected] Attorneys for Opposer, MONSTER ENERGY COMPANY
- 7 - Knobbe I Martens
INTELLECTUAL PROPERTY LAW
KNOBBE, MARTENS, OLSON & BEAR, LLP 10100 Santa Monica Blvd., Ste. 1600, Los Angeles, CA 90067 T (310) 551-3450
May 26, 2015
Via Federal Express and E-mail
Thomas F. Bergert WILLIAMS MULLEN 321 E. Main Street, Suite 400 Charlottesville, VA 22902-3200 [email protected], [email protected] , [email protected] CERTIFICATE, OF SERVICE [email protected] I hereby certify thatthat aa truetrue aandnd completecomplete copycopy of of the the foregoing foregoing OPPOSER’S OPPOSER'S MOTIONMOTION Re: Monster Energy Company v. Three Notch'd Brewing Company, LLC Opposition No. 91217273 Serial No. 85/920112 FOR LEAVELEAVE TO FILEFILE AMENDEDAMENDED NOTICENOTICE OFOF OPPOSITIONOPPOSITION hashas beenbeen servedserved on the =:... Three Noteh'd ...... BR£WlNG COMPANY Applicant'sApplicant’s counselcounsel ofof recordrecord onon FebruaryFebruary 9,9, 20172017 viavia electronicelectronic mailmail to:to: ｍ｡ｲｫＺｾＮＥ＠ Our Ref: HANBEV.2514M Arthur A. Chaykin Dear Mr. Bergert: ERICKSON KERNELL IP LLC [email protected] Please find enclosed one hard drive containing documents bearing production numbers MEC00000001 - MEC00060699. These documents are produced on behalf of Opposer Monster Energyekdkdocket@[email protected] Company.kcpatentlaw Pursuant to.com the Trademark Trial and Appeal Board's Standard Protective Order, select documents have been designated as "Confidential" and ''Trade Secret/Commercially Sensitive" and should be treated as such. Eve J. Brown BRICOLAGE LAW, LLC [email protected] Sincerely,
Signature: Doreen P. Buluran Name: DoreenDoreenParalegal P.P. BuluranBuluran
Date: February 9, 2017 Enclosures cc: Diane M. Reed, Esq. Matt Bellinger, Esq. Jason A. Champion, Esq. Jonathan A. Menkes, Esq. 25111184/dpb/01271725111 1 84/dpb/012717
20755668
Orange County San Oiego Sen Francisco Va!!ey Los Angeles Seattls Washington DC
- 88 - HANBEV.3266M TRADEMARK
IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
) MONSTER ENERGY COMPANY, ) Opposition No.: 91225050 ) Opposer, ) Serial No.: 86/274025 ) v. ) ) CHUN HUA LO, ) Mark: ) Applicant. ) )
AMENDED NOTICE OF OPPOSITION
Commissioner for Trademarks P.O. Box 1451 Alexandria, VA 22313-1451
Monster Energy Company, a Delaware corporation, located and doing business at 1
Monster Way, Corona, California 92879, (“Opposer”) believes that it will be damaged by
registration of U.S. Trademark Application Serial No. 86/274025 (“Application”) for the mark
(hereinafter “Applicant’s Mark”) filed by Chun Hua Lo (“Applicant”) and therefore opposes the same. The Application was filed on May 7, 2014 and is based on
Applicant’s alleged intent-to-use the mark in interstate commerce pursuant to Sections 1(b) of the
Trademark Act.
A description of Applicant’s Mark is as follows:
Mark
Filing Date May 7, 2014
Serial No. 86/274025
Description The mark consists of the words “ICE MONSTER” where the word “ICE’ is contained within a vertical blue rectangular shape, followed by the word ‘MONSTER’, all in a stylized, irregular font in the color blue. The color white represents transparent area and is not claimed as a feature of the mark.
The color(s) blue is/are claimed as a feature of the mark.
Disclaimer “ICE”
Services Class 43: restaurants, coffee shops, ices parlors, snack bars with take-out for flavored and fruit ice products, and specifically excluding frozen yogurt
Basis Intent-to-use
As grounds for opposition, it is alleged:
1. By the Application filed on May 7, 2014, Applicant seeks to obtain registration on the Principal Register of Applicant’s Mark for “restaurants, coffee shops, ices parlors, snack bars with take-out for flavored and fruit ice products, and specifically excluding frozen yogurt” in
International Class 43 (“Applicant’s Services”) based on an alleged intent to use the mark in interstate commerce.
- 2 - 2. Since at least as early as 2002, long before the filing date of the Application,
Opposer has been, and still is, engaged in the development, production, marketing and sale of energy drinks and numerous other products under the mark MONSTER ENERGY®. In addition to its continued use of the MONSTER ENERGY® mark, since at least before the filing date of the Application, Opposer has continuously used and promoted its family of MONSTER marks,
including, but not limited to, MONSTER ENERGY, (“M MONSTER ENERGY and
Design”), M MONSTER ENERGY, MONSTER ASSAULT, MONSTER REHAB, MUSCLE
MONSTER, JAVA MONSTER, UBERMONSTER, MONSTER KHAOS ENERGY + JUICE,
MONSTER CUBA-LIMA, MONSTER ENERGY BFC, MONSTER ENERGY ULTRA BLUE,
MONSTER ENERGY ULTRA RED, MONSTER M-80, and MONSTER ENERGY EXTRA
STRENGTH NITROUS TECHNOLOGY marks (collectively, the “MONSTER Marks”).
3. Opposer owns and relies on U.S. Trademark Registration No. 4,036,681 for the mark MONSTER ENERGY for “Non-alcoholic beverages, namely, energy drinks, excluding perishable beverage products that contain fruit juice or soy” in International Class 32, which registration issued October 11, 2011 and is based on an application filed in the United States
Patent and Trademark Office (“PTO”) on September 11, 2007. The filing date of Opposer’s ’681
Registration is prior to the filing date of the Application. True and correct copies of the specifics of the ’681 Registration obtained from the PTO’s TESS and Assignment databases are attached hereto as Exhibit 1 and made of record.
4. Opposer owns and relies on incontestable U.S. Trademark Registration No.
3,057,061 for the mark MONSTER ENERGY for “Fruit juice drinks having a juice content of
50% or less by volume that are shelf stable, carbonated soft drinks, carbonated drinks enhanced with vitamins, minerals, nutrients, amino acids and/or herbs, but excluding perishable beverage
- 3 - products that contain fruit juice or soy, whether such products are pasteurized or not” in
International Class 32, which registration issued February 7, 2006 and is based on an application
filed in the PTO on April 18, 2002. The filing date of Opposer’s ’061 Registration is prior to the
filing date of the Application. True and correct copies of the specifics of the ’061 Registration obtained from the PTO’s TESS and Assignment databases are attached hereto as Exhibit 2 and made of record.
5. Opposer owns and relies on incontestable U.S. Trademark Registration No.
3,134,841 for the mark (“M MONSTER ENERGY and Design”) for “Beverages, namely,
carbonated soft drinks, carbonated soft drinks enhanced with vitamins, minerals, nutrients, amino
acids and/or herbs, carbonated energy and sports drinks, fruit juice drinks having a juice content
of 50% or less by volume that are shelf stable, but excluding perishable beverage products that contain fruit juice or soy, whether such products are pasteurized or not” in International Class 32, which registration issued August 29, 2006 and is based on an application filed in the PTO on
May 7, 2003. The filing date of Opposer’s ’841 Registration is prior to the filing date of the
Application. True and correct copies of the specifics of the ’841 Registration obtained from the
PTO’s TESS and Assignment databases are attached hereto as Exhibit 3 and made of record.
6. Opposer owns and relies on incontestable U.S. Trademark Registration No.
3,134,842 for the mark M MONSTER ENERGY for “Beverages, namely, carbonated soft
drinks, carbonated drinks enhanced with vitamins, minerals, nutrients, amino acids and/or herbs,
carbonated energy or sports drinks, fruit juice drinks having a juice content of 50% or less by
volume that are shelf stable, but excluding perishable beverage products that contain fruit juice
or soy, whether such products are pasteurized or not” in International Class 32, which
registration issued August 29, 2006 and is based on an application filed in the PTO on May 7,
- 4 - 2003. The filing date of Opposer’s ’842 Registration is prior to the filing date of the Application.
True and correct copies of the specifics of the ’842 Registration obtained from the PTO’s TESS and Assignment databases are attached hereto as Exhibit 4 and made of record.
7. Opposer owns and relies on incontestable U.S. Trademark Registration No.
3,044,314 for the mark M MONSTER ENERGY for “nutritional supplements in liquid form, but excluding perishable beverage products that contain fruit juice or soy, whether such products are pasteurized or not” in International Class 5, which registration issued January 17, 2006 and is based on an application filed in the PTO on May 23, 2003. The filing date of Opposer’s ’314
Registration is prior to the filing date of the Application. True and correct copies of the specifics of the ’314 Registration obtained from the PTO’s TESS and Assignment databases are attached hereto as Exhibit 5 and made of record.
8. Opposer owns and relies on incontestable U.S. Trademark Registration No.
3,044,315 for the mark MONSTER ENERGY for “nutritional supplements in liquid form, but excluding perishable beverage products that contain fruit juice or soy, whether such products are pasteurized or not” in International Class 5, which registration issued January 17, 2006 and is based on an application filed in the PTO on May 23, 2003. The filing date of Opposer’s ’315
Registration is prior to the filing date of the Application. True and correct copies of the specifics of the ’315 Registration obtained from the PTO’s TESS and Assignment databases are attached hereto as Exhibit 6 and made of record.
9. Opposer owns and relies on U.S. Trademark Registration No. 4,129,288 for the mark MONSTER REHAB for “Nutritional supplements in liquid form” in International Class 5 and for “Beverages, namely, non-alcoholic non-carbonated drinks enhanced with vitamins, minerals, nutrients, proteins, amino acids and/or herbs; non-carbonated energy or sports drinks,
- 5 - fruit juice drinks having a juice content of 50% or less by volume that are shelf-stable; all the
foregoing goods exclude perishable beverage products that contain fruit juice or soy, whether
such products are pasteurized or not” in International Class 32, which registration issued April
17, 2012 and is based on an application filed in the PTO on July 6, 2010. The filing date of
Opposer’s ’288 Registration is prior to the filing date of the Application. True and correct copies
of the specifics of the ’288 Registration obtained from the PTO’s TESS and Assignment
databases are attached hereto as Exhibit 7 and made of record.
10. Opposer owns and relies on U.S. Trademark Registration No. 4,111,964 for the
mark MONSTER REHAB for “Ready to drink tea, iced tea and tea based beverages; ready to
drink flavored tea, iced tea and tea based beverages” in International Class 30, which registration
issued March 13, 2012 and is based on an application filed in the PTO on August 24, 2011. The
filing date of Opposer’s ’964 Registration is prior to the filing date of the Application. True and
correct copies of the specifics of the ’964 Registration obtained from the PTO’s TESS and
Assignment databases are attached hereto as Exhibit 8 and made of record.
11. Opposer owns and relies on U.S. Trademark Registration No. 4,451,535 for the
mark MUSCLE MONSTER for “Vitamin fortified beverages” in International Class 5, “Dairy- based beverages; dairy-based energy shakes; energy shakes; coffee energy shakes; chocolate energy shakes” in International Class 29 and “Ready to drink coffee based beverages; ready to drink chocolate-based beverages” in International Class 30, which registration issued December
17, 2013 and is based on an application filed in the PTO on July 10, 2013. The filing date of
Opposer’s ’535 Registration is prior to the filing date of the Application. True and correct copies of the specifics of the ’535 Registration obtained from the PTO’s TESS and Assignment databases are attached hereto as Exhibit 9 and made of record.
- 6 - 12. Opposer owns and relies on U.S. Trademark Registration No. 4,634,053 for the
mark MONSTER ASSAULT for “Nutritional supplements in liquid form; vitamin fortified
beverages” in International Class 5 and for “Non-alcoholic beverages, namely, energy drinks,
energy drinks flavored with juice, sports drinks, all enhanced with vitamins, minerals, nutrients,
proteins, amino acids, and/or herbs, but excluding perishable beverage products that contain fruit
juice or soy, whether such products are pasteurized or not” in International Class 32, which
registration issued November 4, 2014 and is based on an application filed in the PTO on
November 15, 2013. The filing date of Opposer’s ’053 Registration is prior to the filing date of the
Application. True and correct copies of the specifics of the ’053 Registration obtained from the
PTO’s TESS and Assignment databases are attached hereto as Exhibit 10 and made of record.
13. Opposer owns and relies on U.S. Trademark Registration No. 4,376,796 for the
mark MUSCLE MONSTER for “Nutritional supplements in liquid form” in International Class
5, and “Beverages, namely, soft drinks; non-alcoholic and non-carbonated drinks enhanced with
vitamins, minerals, nutrients, proteins, amino acids and/or herbs; non-carbonated energy or
sports drinks; all the foregoing goods exclude perishable beverage products that contain fruit
juice or soy, whether such products are pasteurized or not” in International Class 32, which
registration issued July 30, 2013 and is based on an application filed in the PTO on July 2, 2010.
The filing date of Opposer’s ’796 Registration is prior to the filing date of the Application. True and correct copies of the specifics of the ’796 Registration obtained from the PTO’s TESS and
Assignment databases are attached hereto as Exhibit 11 and made of record.
14. Opposer owns and relies on U.S. Trademark Registration No. 3,959,457 for the
mark JAVA MONSTER for “Beverages, namely, soft drinks; non-carbonated energy drinks; non-
carbonated sports drinks; soft drinks and non-carbonated energy drinks, all enhanced with vitamins,
- 7 - minerals, nutrients, amino acids, and/or herbs, but excluding perishable beverage products that
contain fruit juice or soy, whether such products are pasteurized or not” in International Class 32,
which registration issued May 10, 2011 and is based on an application filed in the PTO on
December 8, 2005. The filing date of Opposer’s ’457 Registration is prior to the filing date of the
Application. True and correct copies of the specifics of the ’457 Registration obtained from the
PTO’s TESS and Assignment databases are attached hereto as Exhibit 12 and made of record.
15. Opposer owns and relies on U.S. Trademark Registration No. 4,234,456 for the
mark UBERMONSTER for “Nutritional supplements in liquid form” in International Class 5, and
“Beverages, namely, carbonated soft drinks; non-alcoholic carbonated soft drinks and energy drinks
enhanced with vitamins, minerals, nutrients, proteins, amino acids and/or herbs; carbonated energy
drinks and sports drinks, all the foregoing goods exclude perishable beverage products that contain
fruit juice or soy, whether such products are pasteurized or not” in International Class 32, which
registration issued October 30, 2012 and is based on an application filed in the PTO on July 9, 2010.
The filing date of Opposer’s ’456 Registration is prior to the filing date of the Application. True
and correct copies of the specifics of the ’456 Registration obtained from the PTO’s TESS and
Assignment databases are attached hereto as Exhibit 13 and made of record.
16. Opposer owns and relies on U.S. Trademark Registration No. 3,939,395 for the
mark MONSTER KHAOS ENERGY + JUICE for “Nutritional supplements in liquid form, but
excluding perishable beverage products that contain fruit juice or soy, whether such products are
pasteurized or not” in International Class 5, and “Carbonated soft drinks; carbonated drinks
enhanced with vitamins, minerals, nutrients, amino acids and/or herbs; carbonated energy or sports
drinks; excluding perishable beverages containing fruit juice or soy, whether such products are
pasteurized or not” in International Class 32, which registration issued April 5, 2011 and is based
- 8 - on an application filed in the PTO on February 16, 2007. The filing date of Opposer’s ’395
Registration is prior to the filing date of the Application. True and correct copies of the specifics
of the ’395 Registration obtained from the PTO’s TESS and Assignment databases are attached
hereto as Exhibit 14 and made of record.
17. Opposer owns and relies on U.S. Trademark Registration No. 4,269,880 for the
mark MONSTER CUBA-LIMA for “Nutritional supplements in liquid form” in International Class
5, and “Non-alcoholic beverages, namely, energy drinks, energy drinks flavored with juice, sports drinks, all enhanced with vitamins, minerals, nutrients, proteins, amino acids, and/or herbs, but excluding perishable beverage products that contain fruit juice or soy, whether such products are pasteurized or not” in International Class 32, which registration issued January 1, 2013 and is based
on an application filed in the PTO on June 14, 2012. The filing date of Opposer’s ’880 Registration
is prior to the filing date and alleged first use date of the Application. True and correct copies of
the specifics of the ’880 Registration obtained from the PTO’s TESS and Assignment databases are
attached hereto as Exhibit 15 and made of record.
18. Opposer owns and relies on U.S. Trademark Registration No. 4,147,220 for the
mark MONSTER ENERGY BFC for “Nutritional supplements in liquid form” in International
Class 5 and “Beverages, namely, carbonated soft drinks; carbonated and non-carbonated soft
drinks and energy drinks enhanced with vitamins, minerals, nutrients, proteins, amino acids
and/or herbs; carbonated and non-carbonated energy drinks and sports drinks, fruit juice drinks
having a juice content of 50% or less by volume that are shelf-stable; all the foregoing goods
exclude perishable beverage products that contain fruit juice or soy, whether such products are
pasteurized or not” in International Class 32, which registration issued May 22, 2012 and is based on an application filed in the PTO on July 16, 2010. The filing date of Opposer’s ’220
- 9 - Registration is prior to the filing date of the Application. True and correct copies of the specifics
of the ’220 Registration obtained from the PTO’s TESS and Assignment databases are attached
hereto as Exhibit 16 and made of record.
19. Opposer owns and relies on U.S. Trademark Registration No. 4,534,414 for the
mark MONSTER ENERGY ULTRA BLUE for “Nutritional supplements in liquid form; vitamin
fortified beverages” in International Class 5 and “Non-alcoholic beverages, namely, energy
drinks, soft drinks, sports drinks, all enhanced with vitamins, minerals, nutrients, amino acids
and/or herbs; all the foregoing goods exclude perishable beverage products that contain fruit
juice or soy, whether such products are pasteurized or not” in International Class 32, which registration issued May 20, 2014 and is based on an application filed in the PTO on January 2,
2013. The filing date of Opposer’s ’414 Registration is prior to the filing date of the Application.
True and correct copies of the specifics of the ’414 Registration obtained from the PTO’s TESS and Assignment databases are attached hereto as Exhibit 17 and made of record.
20. Opposer owns and relies on U.S. Trademark Registration No. 4,532,292 for the
mark MONSTER ENERGY ULTRA RED for “Nutritional supplements in liquid form; vitamin
fortified beverages” in International Class 5 and “Non-alcoholic beverages, namely, energy
drinks, soft drinks, sports drinks, all enhanced with vitamins, minerals, nutrients, amino acids
and/or herbs; all the foregoing goods exclude perishable beverage products that contain fruit
juice or soy, whether such products are pasteurized or not” in International Class 32, which registration issued May 20, 2014 and is based on an application filed in the PTO on June 13,
2013. The filing date of Opposer’s ’292 Registration is prior to the filing date of the Application.
True and correct copies of the specifics of the ’292 Registration obtained from the PTO’s TESS and Assignment databases are attached hereto as Exhibit 18 and made of record.
- 10 - 21. Opposer owns and relies on U.S. Trademark Registration No. 3,966,554 for the
mark MONSTER M-80 for “Nutritional supplements” in International Class 5, which registration issued May 24, 2011 and is based on an application filed in the PTO on January 30,
2007. The filing date of Opposer’s ’554 Registration is prior to the filing date of the Application.
True and correct copies of the specifics of the ’554 Registration obtained from the PTO’s TESS and Assignment databases are attached hereto as Exhibit 19 and made of record.
22. Opposer owns and relies on U.S. Trademark Registration No. 4,030,735 for the
mark MONSTER ENERGY EXTRA STRENGTH NITROUS TECHNOLOGY for “Nutritional
supplements in liquid form” in International Class 5 and “Beverages, namely, carbonated soft
drinks; carbonated energy drinks; carbonated sports drinks; soft drinks, all enhanced with
vitamins, minerals, nutrients, proteins, amino acids, and/or herbs, but excluding perishable beverage products that contain fruit juice or soy, whether such products are pasteurized or not” in
International Class 32, which registration issued September 27, 2011 and is based on an application filed in the PTO on July 16, 2010. The filing date of Opposer’s ’735 Registration is prior to the filing date of the Application. True and correct copies of the specifics of the ’735
Registration obtained from the PTO’s TESS and Assignment databases are attached hereto as
Exhibit 20 and made of record.
23. Opposer owns and relies on U.S. Trademark Registration No. 5,114,854 for the mark MONSTER ENERGY for “restaurant services; bar services” in International Class 43, which registration issued January 3, 2017 and is based on an application filed in the PTO on
December 2, 2013. The filing date of Opposer’s ’854 Registration is prior to the filing date of the
Application. True and correct copies of the specifics of the ’854 Registration obtained from the
PTO’s TESS and Assignment databases are attached hereto as Exhibit 21 and made of record.
- 11 - 24. Opposer owns and relies on U.S. Trademark Registration No. 5,114,853 for the
mark for “restaurant services; bar services” in International Class 43, which registration issued January 3, 2017 and is based on an application filed in the PTO on November 27, 2013.
The filing date of Opposer’s ’853 Registration is prior to the filing date of the Application. True and correct copies of the specifics of the ’853 Registration obtained from the PTO’s TESS and
Assignment databases are attached hereto as Exhibit 22 and made of record.
25. Opposer’s Registration Nos. 4,036,681, 3,057,061, 3,134,841, 3,134,842,
3,044,314, 3,044,315, 4,129,288, 4,111,964, 4,451,535, 4,634,053, 4,376,796, 3,959,457,
4,234,456, 3,939,395, 4,269,880, 4,147,220, 4,534,414, 4,532,292, 3,966,554, 4,030,735,
5,114,854, and 5,114,853 are valid, subsisting, unrevoked, and uncancelled; as such they constitute prima facie evidence of the validity of the registered marks and of the registrations thereof, and of
Opposer’s ownership of the marks shown therein. Opposer’s registrations also constitute notice to
Applicant of Opposer’s claim of ownership of the marks shown therein as provided in Sections
7(b), 22, and 33(a) of the Trademark Act.
26. Opposer’s registrations as specified in Paragraphs 4, 5, 6, 7, and 8 above are incontestable. As such, they constitute conclusive evidence of the validity of the registered marks and of the registration of the marks, of Opposer’s ownership of its marks, and of Opposer’s exclusive right to use the registered marks in commerce as provided in Section 33 of the Lanham
Act, 15 U.S.C. § 1115.
27. Since at least before the filing date of the Application, Opposer has continuously used and promoted its family of MONSTER Marks, including but not limited to the MONSTER
ENERGY, M MONSTER ENERGY and Design, M MONSTER ENERGY, MONSTER
- 12 - ASSAULT, MONSTER REHAB, MUSCLE MONSTER, JAVA MONSTER,
UBERMONSTER, MONSTER KHAOS ENERGY + JUICE, MONSTER CUBA-LIMA,
MONSTER ENERGY BFC, MONSTER ENERGY ULTRA BLUE, MONSTER ENERGY
ULTRA RED, MONSTER M-80, and MONSTER ENERGY EXTRA STRENGTH NITROUS
TECHNOLOGY marks shown in Registration Nos. 4,036,681, 3,057,061, 3,134,841, 3,134,842,
3,044,314, 3,044,315, 4,129,288, 4,111,964, 4,451,535, 4,634,053, 4,376,796, 3,959,457,
4,234,456, 3,939,395, 4,269,880, 4,147,220, 4,534,414, 4,532,292, 3,966,554, 4,030,735,
5,114,854, and 5,114,853 in interstate commerce in connection with its goods, including the goods identified in such Registrations.
28. In addition to the protection afforded Opposer by its federal trademark registrations, Opposer also has extensive common law rights in its family of MONSTER Marks throughout the United States, including but not limited to the mark MONSTER™, having sold billions of dollars worth of goods bearing Opposer’s MONSTER Marks. Opposer’s common law rights in its MONSTER Marks predate the filing date of the Application. Opposer relies on its common law trademark rights in Opposer’s MONSTER Marks.
29. Since well before the filing date of the Application, Opposer has used and continues to use its family of MONSTER Marks extensively in connection with energy drinks, as well as many other goods and services.
30. Opposer’s family of MONSTER Marks is the subject of substantial and continuous marketing and promotion by Opposer in connection with its line of energy drinks and numerous other items. Opposer has and continues to widely market and promote its family of
MONSTER Marks in the industry and to consumers by, for example, displaying the MONSTER
Marks extensively on billions of cans; on apparel, merchandise, and on product samplings; on
- 13 - promotional and point of sale materials; in magazines and other industry publications; on the monsterenergy.com website, monsterarmy.com website and other Internet websites; at trade shows, concert tours and live events; and through sponsorship of athletes.
31. By virtue of Opposer’s continuous and substantial use of Opposer’s MONSTER
Marks since well before the filing date of the Application, Opposer’s MONSTER Marks have become famous identifiers of Opposer and its high-quality goods. Opposer’s famous MONSTER
Marks are a global brand that has appeared on billions of beverage cans and in extensive nationwide promotions. As a result, Opposer has built up, at great expense and effort, valuable goodwill in its family of MONSTER Marks.
32. The Application was filed on May 7, 2014, and is based on Applicant’s alleged intent-to-use the mark in interstate commerce pursuant to Sections 1(b) of the Trademark Act.
33. Applicant seeks an unrestricted federal registration for Applicant’s Mark covering
Applicant’s Services set forth in the Application. As such, if a registration issues for the
Application, such registration will constitute prima facie evidence of the Applicant’s exclusive
right to use the registered mark in commerce on or in connection with the listed services
throughout the United States with no limitation thereon.
34. Opposer will be damaged by registration of the Application in that Applicant’s Mark
so resembles Opposer’s MONSTER Marks registered in the United States Patent and Trademark
Office, and in which Opposer owns common law trademark rights, as to be likely, when used on or
in connection with the services as they are identified in the Application, as to cause confusion, or to
cause mistake or to deceive within the meaning of Section 2(d) of the Trademark Act, 15 U.S.C. §
1052(d).
- 14 - 35. In view of Opposer’s prior rights in its MONSTER Marks, Applicant is not entitled to federal registration of Applicant’s Mark pursuant to Section 2(d) of the Trademark Act, 15 U.S.C.
§ 1052(d).
36. When Applicant filed the Application, Applicant did not have a bona fide intent to use Applicant’s Mark in United States commerce in connection with the services in International
Class 43 identified in the Application. Accordingly, Applicant is not entitled to federal registration of Applicant’s Mark under Section 1(b) of the Trademark Act, 15 U.S.C. § 1051(b).
WHEREFORE, Opposer prays that U.S. Trademark Application Serial No. 86/274025 be rejected and stricken, that no registration be issued thereon to Applicant, and that this opposition be sustained in favor of Opposer.
Please charge Deposit Account No. 11-1410 to cover the opposition fee and any additional fees which may be required, or credit any overpayment to this account.
Respectfully submitted,
KNOBBE, MARTENS, OLSON & BEAR, LLP
Dated: February 9, 2017 By: /Julianna M. Simon/ Steven J. Nataupsky Matthew S. Bellinger Jonathan A. Menkes Julianna M. Simon 2040 Main Street, Fourteenth Floor Irvine, CA 92614 (949) 760-0404 [email protected] Attorneys for Opposer, MONSTER ENERGY COMPANY
- 15 - Knobbe I Martens
INTELLECTUAL PROPERTY LAW
KNOBBE, MARTENS, OLSON & BEAR, LLP 10100 Santa Monica Blvd., Ste. 1600, Los Angeles, CA 90067 T (310) 551-3450
May 26, 2015
Via Federal Express and E-mail
Thomas F. Bergert WILLIAMS MULLEN 321 E. Main Street, Suite 400 Charlottesville, VA 22902-3200 [email protected], [email protected] , [email protected] ,CERTIFICATECERTIFICATE OF SERVICE [email protected] II hereby certify that a true and completecomplete copy of thethe foregoingforegoing AMENDED NOTICE Re: Monster Energy Company v. Three Notch'd Brewing Company, LLC Opposition No. 91217273 Serial No. 85/920112 OF OPPOSITION hashas beenbeen servedserved onon thethe Applicant'sApplicant’s counselcounsel ofof recordrecord onon FebruaryFebruary 9,9, 20172017 =:... Three Noteh'd ...... BR£WlNG COMPANY via electronic mailmail to:to: ｍ｡ｲｫＺｾＮＥ＠ Our Ref: HANBEV.2514M Arthur A. Chaykin Dear Mr. Bergert: ERICKSON KERNELL IP LLC [email protected] Please find enclosed one hard drive containing documents bearing production ekdkdocket@[email protected] MEC00000001kcpatentlaw -.com MEC00060699. These documents are produced on behalf of Opposer Monster Energy Company. Pursuant to the Trademark Trial and Appeal Board's Standard Protective Order, select documents have been designated as "Confidential" and ''Trade Secret/Commercially Sensitive" and should be treated as such. Eve J. Brown BRICOLAGE LAW, LLC [email protected] Sincerely,
Signature: Doreen P. Buluran Name: DoreenDoreenParalegal P.P. BuluranBuluran
Date: February 9, 2017 Enclosures
cc: Diane M. Reed, Esq. 25111549/dpb/0127172511 1 5 49/dpb/012717 Matt Bellinger, Esq. Jason A. Champion, Esq. Jonathan A. Menkes, Esq.
20755668
Orange County San Oiego Sen Francisco Va!!ey Los Angeles Seattls Washington DC
- 16 -- TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo
EXHIBIT 1
Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo Trademark Electronic Search System (TESS) http://tmsearch.uspto.gov/bin/shttp: //tmsearch. uspto.gov/bin/showfield?f=dochowfield?f=doc&state=4810:prg3py.9.1 &state=4810:prg3py.9.1
UnitedUnited States Patent and Trademark Office
HomHome e| Site IIndex ndex |Search'Search| FAQ'FAQ| GlossaryGlossary| GuidesGuides| ContactsContacts| eeBusinessBusiness| eBizeBiz alertsalerts| NewNews s| Help Trademarks > Trademark Electronic SearchSearch SystemSystem (TESS) (TESS)
TESSTESS waswas lastlast updatedupdated onon WedWed NovNov 2525 03:21:2103:21:21 ESTEST 20152015
11ESS MCMEñ NEW UERUffl! BrituctuittmSTRUCTURED Ee Fat 9otowsa81eüW4N 01[:T act. SEARCH OG BOTTOM HELP íLogout PleasePlease logoutlogout whenwhen youyou areare donedone toto releaserelease systemsystem resourcesresources allocatedallocated for you. Record 1 out of 1
TSDR ASSIGN Status TTABTTAB Status (( UseUse thethe "Back" "Back" buttonbutton ofof ththee Internet BrowserBrowser toto return toto TESS)TESS)
MONSTERMONSRlyi:ilMON!WWIIM O N S'STER l' I- R ENERGY ENERGYi:r\l'[11iYMAGYl . R( t
Word Mark MONSTER ENERGY Goods and ICIC 032.032. USUS 045045 046046 048.048. GG && S:S: Non-alcoholicNon-alcoholic bevebeverages,rages, namely, energyenergy drinks,drinks, excludingexcluding perishableperishable Services beverage products that contain fruit juice or soy. FIRST USE: 20020327. FIRST USE IN COMMERCE: 20020418 Standard Characters Claimed Mark Drawing (4) STANDARD CHARACTER MARKMARK Code Serial Number 77276989 Filing Date September 11, 2007 Current Basis 1A1A Original Filing 1A1A Basis Published for July 26,26, 20112011 Opposition Registration 4036681 Number Registration DateDate October 11,11, 20112011 Owner (REGISTRANT) HansenHansen BeverageBeverage CompanyCompany CORPORATION CORPORATION DELAWARE DELAWARE 550 550 Monica Monica Circle Circle Suite Suite 201 201 Corona CALIFORNIA 9288092880
(LAST LISTED OWNER) MONSTER ENERGY COMPANY CORPORATION DELAWARE 11 MonsterMonster Way Corona CALIFORNIA 92879 Assignment ASSIGNMENT RECORDED Recorded Attorney of Diane M. Reed Record
1 of 2 11/25/2015 11:06 AM Exhibit 1 Page 1 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo Trademark Electronic Search System (TESS) http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4810:prg3py.9.1
Prior Registrations 3044314;3044315;3057061;3134841;3134842 Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "ENERGY" APART FROM THE MARK AS SHOWN Type of Mark TRADEMARK Register PRINCIPAL Live/Dead LIVE Indicator
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2 of 2 11/25/2015 11:06 AM Exhibit 1 Page 2 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo USPTO Assignments on the Web http://assignments.uspto.gov/assignments/q?db=tm&qt=sno&reel=&fra...
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Trademark Assignment Abstract of Title
Total Assignments: 1 Serial # : 77276989 Filing Dt : 09/ 11/ 2007 Reg # : 4036681 Reg. Dt : 10/ 11/ 2011 Registrant: Hansen Beverage Company Mark: MONSTER ENERGY Assignment: 1 Reel/ Frame: 4699/ 0063 Recorded: 01/ 13/ 2012 Pages: 10
Conveyance: CHANGE OF NAME Assignor: HANSEN BEVERAGE COMPANY Exec Dt: 01/ 05/ 2012 Entity Type: CORPORATION Citizenship: DELAWARE Assignee: MONSTER ENERGY COMPANY Entity Type: CORPORATION 550 MONICA CIRCLE, SUITE 201 Citizenship: DELAWARE CORONA, CALIFORNIA 92880 Correspondent: DIANE M. REED 2040 MAIN STREET, 14TH FLOOR IRVINE, CA 92614
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1 of 1 11/25/2015 11:06 AM Exhibit 1 Page 3 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo
eb - Q tatc& fzie,,- tt of PtP eitt nítebZaritteù tateo iptate Patent Patent anb ariù rabemarbraòerrarti Office Office r
MONSTER ENERGY
Reg. No. 4,036,681 HANSEN BEVERAGE COMPANY (DELAWARE CORPORATION) 550 MONICA CIRCLE Registered Oct. Oct. 11, 11, 2011 2011 SUITESUITE 201 201 CORONA, CA 92880 Int. Cl.: 32 FOR: NON-ALCOHOLIC BEVERAGES, NAMELY, ENERGY DRINKS, EXCLUDING PER- ISHABLE BEVERAGE PRODUCTS THAT CONTAIN FRUIT NICE OR SOY, IN CLASS 32 TRADEMARK (U.S. CLS. 45, 46 AND 48).
PRINCIPAL REGISTER FIRST USE 3-27-2002; IN COMMERCE 4-18-2002.
THE MARK CONSISTS OF STANDARD CHARACTERS WITHOUT CLAIM TO ANY PAR- TICULAR FONT, STYLE, SIZE, OR COLOR.
OWNER OF U.S. REG. NOS. 3,044,314, 3,134,842 AND OTHERS.
NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "ENERGY", APART FROM THE MARKASMARK AS SHOWN.
SER. NO. 77-276,989, FILED 9-11-2007.
MICHAEL WIENER, EXAMINING ATTORNEY
Pat:elPajoiTZ 7
DirectorDi ootor of the United StatesStates PatentPatent and and -Trademark Trademark Office
Exhibit 1 Page 4 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo
EXHIBIT 2
Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo Trademark Electronic Search System (TESS) http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4810:prg3py.10.1
United States Patent and Trademark Office
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Word Mark MONSTER ENERGY Goods and IC 032. US 045 046 048. G & S: Fruit juice drinks having a juice content of 50% or less by volume that are Services shelf stable, carbonated soft drinks, carbonated drinks enhanced with vitamins, minerals, nutrients, amino acids and/or herbs, [ aerated water, soda water and seltzer water, ] but excluding perishable beverage products that contain fruit juice or soy, whether such products are pasteurized or not. FIRST USE: 20020327. FIRST USE IN COMMERCE: 20020418 Mark Drawing (1) TYPED DRAWING Code Serial Number 78122679 Filing Date April 18, 2002 Current Basis 1A Original Filing 1A Basis Published for March 11, 2003 Opposition Registration 3057061 Number Registration February 7, 2006 Date Owner (REGISTRANT) Hansen Beverage Company CORPORATION DELAWARE 550 Monica Circle Suite 201 Corona CALIFORNIA 92880
(LAST LISTED OWNER) MONSTER ENERGY COMPANY CORPORATION DELAWARE 1 Monster Way Corona CALIFORNIA 92879 Assignment ASSIGNMENT RECORDED Recorded Attorney of Diane M. Reed Record Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "ENERGY" APART FROM THE MARK AS SHOWN Type of Mark TRADEMARK Register PRINCIPAL Affidavit Text SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20150305.
1 of 2 11/25/2015 11:07 AM Exhibit 2 Page 1 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo Trademark Electronic Search System (TESS) http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4810:prg3py.10.1
Renewal 1ST RENEWAL 20150305 Live/Dead LIVE Indicator
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2 of 2 11/25/2015 11:07 AM Exhibit 2 Page 2 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo USPTO Assignments on the Web http://assignments.uspto.gov/assignments/q?db=tm&qt=sno&reel=&fra...
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Trademark Assignment Abstract of Title
Total Assignments: 1 Serial # : 78122679 Filing Dt : 04/ 18/ 2002 Reg # : 3057061 Reg. Dt : 02/ 07/ 2006 Registrant: Hansen Beverage Company Mark: MONSTER ENERGY Assignment: 1 Reel/ Frame: 4699/ 0063 Recorded: 01/ 13/ 2012 Pages: 10
Conveyance: CHANGE OF NAME Assignor: HANSEN BEVERAGE COMPANY Exec Dt: 01/ 05/ 2012 Entity Type: CORPORATION Citizenship: DELAWARE Assignee: MONSTER ENERGY COMPANY Entity Type: CORPORATION 550 MONICA CIRCLE, SUITE 201 Citizenship: DELAWARE CORONA, CALIFORNIA 92880 Correspondent: DIANE M. REED 2040 MAIN STREET, 14TH FLOOR IRVINE, CA 92614
Search Results as of: 11/25/2015 02:07 PM If you have any comments or questions concerning the data displayed, contact PRD / Assignments at 571-272-3350. v.2.5 Web interface last modified: July 25, 2014 v.2.5
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1 of 1 11/25/2015 11:07 AM Exhibit 2 Page 3 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo
Int.hit. Cl.: 32 Prior U.S. Os.: 45, 46 and 48 Reg. No. 3,057,061 United States Patent and Trademark Office Registered Feb. 7,7, 20062006
TRADEMARK PRINCIPAL REGISTER
MONSTER ENERGY
HANSEN BEVERAGE COMPANY (DELAWARE(DELAWARE SUCH PRODUCTS ARE PASTEURIZED OR NOT, IN CORPORATION) CLASS 32 (U.S. CLS. 45, 46 AND 48). 10101010 RAILROAD STREET CORONA, CA 92882 FIRST USE 3-27-2002; IN COMMERCE 4-18-2002. FOR: FRUIT JUICE DRINKS HAVING A JUICE CONTENT OF 50% OR LESS BY VOLUME THAT NO CLAIM IS MADE TO THE EXCLUSIVE ARE SHELF STABLE, CARBONATED SOFTSOFT RIGHT TO USE "ENERGY", APART FROM THE DRINKS, CARBONATED DRINKS ENHANCED MARK AS SHOWN. WITH VITAMINS, MINERALS, NUTRIENTS, AMI- NO ACIDS AND/OR HERBS, AERATED WATER, SER. NO. 78-122,679, FILED 4-18-2002. SODA WATER AND SELTZER WATER, BUT EX- CLUDING PERISHABLE BEVERAGE PRODUCTS THAT CONTAIN FRUIT JUICE OR SOY, WHETHER ANN E. SAPPENFIELD, EXAMINING ATTORNEY
Exhibit 2 Page 4 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo
EXHIBIT 3
Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo Trademark Electronic Search System (TESS) http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4810:prg3py.8.1
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Word Mark M MONSTER ENERGY Goods and IC 032. US 045 046 048. G & S: Beverages, namely, carbonated soft drinks, carbonated soft drinks enhanced Services with vitamins, minerals, nutrients, amino acids and/or herbs, carbonated [ and non-carbonated ] energy and sports drinks, fruit juice drinks having a juice content of 50% or less by volume that are shelf stable, [ and aerated water, soda water and seltzer water, ] but excluding perishable beverage products that contain fruit juice or soy, whether such products are pasteurized or not. FIRST USE: 20020327. FIRST USE IN COMMERCE: 20020418 Mark Drawing (5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM Code Serial Number 78246567 Filing Date May 7, 2003 Current Basis 1A Original Filing 1A Basis Published for June 6, 2006 Opposition Registration 3134841 Number Registration August 29, 2006 Date Owner (REGISTRANT) Hansen Beverage Company CORPORATION DELAWARE 550 Monica Circle Suite 201 Corona CALIFORNIA 92880
(LAST LISTED OWNER) MONSTER ENERGY COMPANY CORPORATION DELAWARE 1 Monster Way Corona CALIFORNIA 92879 Assignment ASSIGNMENT RECORDED Recorded
1 of 2 11/25/2015 11:05 AM Exhibit 3 Page 1 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo Trademark Electronic Search System (TESS) http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4810:prg3py.8.1
Attorney of Steven J. Nataupsky Record Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "ENERGY" APART FROM THE MARK AS SHOWN Description of Color is not claimed as a feature of the mark. Mark Type of Mark TRADEMARK Register PRINCIPAL Affidavit Text SECT 15. SECT 8 (6-YR). Live/Dead LIVE Indicator
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2 of 2 11/25/2015 11:05 AM Exhibit 3 Page 2 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo USPTO Assignments on the Web http://assignments.uspto.gov/assignments/q?db=tm&qt=sno&reel=&fra...
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Trademark Assignment Abstract of Title
Total Assignments: 1 Serial # : 78246567 Filing Dt : 05/ 07/ 2003 Reg # : 3134841 Reg. Dt : 08/ 29/ 2006 Registrant: Hansen Beverage Company Mark: M MONSTER ENERGY Assignment: 1 Reel/ Frame: 4699/ 0063 Recorded: 01/ 13/ 2012 Pages: 10
Conveyance: CHANGE OF NAME Assignor: HANSEN BEVERAGE COMPANY Exec Dt: 01/ 05/ 2012 Entity Type: CORPORATION Citizenship: DELAWARE Assignee: MONSTER ENERGY COMPANY Entity Type: CORPORATION 550 MONICA CIRCLE, SUITE 201 Citizenship: DELAWARE CORONA, CALIFORNIA 92880 Correspondent: DIANE M. REED 2040 MAIN STREET, 14TH FLOOR IRVINE, CA 92614
Search Results as of: 11/25/2015 02:05 PM If you have any comments or questions concerning the data displayed, contact PRD / Assignments at 571-272-3350. v.2.5 Web interface last modified: July 25, 2014 v.2.5
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1 of 1 11/25/2015 11:05 AM Exhibit 3 Page 3 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo
Int.hit. Cl.: 32 Prior U.S. Os.: 45, 46 and 48 Reg. No. 3,134,841 United States Patent and Trademark Office Registered Aug. 29, 2006
TRADEMARK PRINCIPAL REGISTER
111 M$1`lSTER111;1711 ,TER ENERMYENERGY
HANSEN BEVERAGE COMPANY (DELAWARE(DELAWARE PRODUCTS THAT CONTAIN FRUIT JUICE OR CORPORATION) SOY, WHETHER SUCH PRODUCTS ARE PASTEUR- 10101010 RAILROAD STREET IZED OR NOT, IN CLASS 32 (U.S. CLS. 45, 46 AND CORONA, CA 92882 48).
FOR: BEVERAGES, NAMELY, CARBONATED FIRST USE 3-27-2002; IN COMMERCE 4-18-2002. SOFT DRINKS, CARBONATED SOFT DRINKS EN- HANCED WITH VITAMINS, MINERALS, NUTRI- NO CLAIM IS MADE TO THE EXCLUSIVE ENTS, AMINO ACIDS AND/OR HERBS, RIGHT TO USE "ENERGY", APART FROM THE CARBONATED AND NON -CARBONATED ENER- RIGHT TO USE "ENERGY", APART FROM THE GY AND SPORTS DRINKS, FRUIT JUICE DRINKS MARK AS SHOWN. HAVING A JUICE CONTENT OF 50% OR LESS BY VOLUME THAT ARE SHELF STABLE, AND AERA- SER. NO. 78-246,567, FILED 5-7-2003. TED WATER, SODA WATER AND SELTZER WA- TER, BUT EXCLUDING PERISHABLE BEVERAGE AMY HELLA, EXAMINING ATTORNEY
Exhibit 3 Page 4 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo
EXHIBIT 4
Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo Trademark Electronic Search System (TESS) http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4810:prg3py.12.1
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Word Mark M MONSTER ENERGY Goods and IC 032. US 045 046 048. G & S: Beverages, namely, carbonated soft drinks, carbonated drinks enhanced Services with vitamins, minerals, nutrients, amino acids and/or herbs, carbonated [ and non-carbonated ] energy or sports drinks, fruit juice drinks having a juice content of 50% or less by volume that are shelf stable, [ and water, ] but excluding perishable beverage products that contain fruit juice or soy, whether such products are pasteurized or not. FIRST USE: 20020327. FIRST USE IN COMMERCE: 20020418 Mark Drawing (1) TYPED DRAWING Code Serial Number 78246573 Filing Date May 7, 2003 Current Basis 1A Original Filing 1A Basis Published for June 6, 2006 Opposition Registration 3134842 Number Registration August 29, 2006 Date Owner (REGISTRANT) Hansen Beverage Company CORPORATION DELAWARE 550 Monica Circle Suite 201 Corona CALIFORNIA 92880
(LAST LISTED OWNER) MONSTER ENERGY COMPANY CORPORATION DELAWARE 1 Monster Way Corona CALIFORNIA 92879 Assignment ASSIGNMENT RECORDED Recorded Attorney of Steven J. Nataupsky Record Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "ENERGY" APART FROM THE MARK AS SHOWN Type of Mark TRADEMARK Register PRINCIPAL Affidavit Text SECT 15. SECT 8 (6-YR).
1 of 2 11/25/2015 11:13 AM Exhibit 4 Page 1 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo Trademark Electronic Search System (TESS) http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4810:prg3py.12.1
Live/Dead LIVE Indicator
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2 of 2 11/25/2015 11:13 AM Exhibit 4 Page 2 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo USPTO Assignments on the Web http://assignments.uspto.gov/assignments/q?db=tm&qt=sno&reel=&fra...
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Trademark Assignment Abstract of Title
Total Assignments: 1 Serial # : 78246573 Filing Dt : 05/ 07/ 2003 Reg # : 3134842 Reg. Dt : 08/ 29/ 2006 Registrant: Hansen Beverage Company Mark: M MONSTER ENERGY Assignment: 1 Reel/ Frame: 4699/ 0063 Recorded: 01/ 13/ 2012 Pages: 10
Conveyance: CHANGE OF NAME Assignor: HANSEN BEVERAGE COMPANY Exec Dt: 01/ 05/ 2012 Entity Type: CORPORATION Citizenship: DELAWARE Assignee: MONSTER ENERGY COMPANY Entity Type: CORPORATION 550 MONICA CIRCLE, SUITE 201 Citizenship: DELAWARE CORONA, CALIFORNIA 92880 Correspondent: DIANE M. REED 2040 MAIN STREET, 14TH FLOOR IRVINE, CA 92614
Search Results as of: 11/25/2015 02:13 PM If you have any comments or questions concerning the data displayed, contact PRD / Assignments at 571-272-3350. v.2.5 Web interface last modified: July 25, 2014 v.2.5
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1 of 1 11/25/2015 11:13 AM Exhibit 4 Page 3 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo
Int.hit. Cl.: 32 Prior U.S. Os.: 45, 46 and 48 Reg. No. 3,134,842 United States Patent and Trademark Office Registered Aug. 29, 2006
TRADEMARK PRINCIPAL REGISTER
M MONSTER ENERGY
HANSEN BEVERAGE COMPANY (DELAWARE(DELAWARE SOY, WHETHER SUCH PRODUCTS ARE PASTEUR- CORPORATION) IZED OR NOT, IN CLASS 32 (U.S. CLS. 45, 46 AND 10101010 RAILROAD STREET 48). CORONA, CA 92882 FOR: BEVERAGES, NAMELY, CARBONATED FIRST USE 3-27-2002; IN COMMERCE 4-18-2002. SOFT DRINKS, CARBONATED DRINKS EN- HANCED WITH VITAMINS, MINERALS, NUTRI- NO CLAIM IS MADE TO THE EXCLUSIVE ENTS, AMINO ACIDS AND/OR HERBS, RIGHT TO USE "ENERGY", APART FROM THE CARBONATED AND NON -CARBONATED ENER- MARK AS SHOWN. GY OR SPORTS DRINKS, FRUIT JUICE DRINKS HAVING A JUICE CONTENT OF 50% OR LESS BY SER. NO. 78-246,573, FILED 5-7-2003. VOLUME THAT ARE SHELF STABLE, AND WA- TER, BUT EXCLUDING PERISHABLE BEVERAGE PRODUCTS THAT CONTAIN FRUIT JUICE OR AMY HELLA, EXAMINING ATTORNEY
Exhibit 4 Page 4 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo
EXHIBIT 5
Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo Trademark Electronic Search System (TESS) http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4810:prg3py.13.1
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Word Mark M MONSTER ENERGY Goods and IC 005. US 006 018 044 046 051 052. G & S: nutritional supplements in liquid [and non-liquid ] form, but Services excluding perishable beverage products that contain fruit juice or soy, whether such products are pasteurized or not. FIRST USE: 20020327. FIRST USE IN COMMERCE: 20020418 Mark Drawing (1) TYPED DRAWING Code Serial Number 78253930 Filing Date May 23, 2003 Current Basis 1A Original Filing 1A Basis Published for August 31, 2004 Opposition Change In CHANGE IN REGISTRATION HAS OCCURRED Registration Registration 3044314 Number Registration January 17, 2006 Date Owner (REGISTRANT) Hansen Beverage Company CORPORATION DELAWARE 550 Monica Circle Suite 201 Corona CALIFORNIA 92880
(LAST LISTED OWNER) MONSTER ENERGY COMPANY CORPORATION DELAWARE 1 Monster Way Corona CALIFORNIA 92879 Assignment ASSIGNMENT RECORDED Recorded Attorney of DIANE M. REED Record Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "ENERGY" APART FROM THE MARK AS SHOWN Type of Mark TRADEMARK Register PRINCIPAL Affidavit Text SECT 8 (6-YR). SECTION 8(10-YR) 20150221.
1 of 2 11/25/2015 11:14 AM Exhibit 5 Page 1 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo Trademark Electronic Search System (TESS) http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4810:prg3py.13.1
Renewal 1ST RENEWAL 20150221 Live/Dead LIVE Indicator
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2 of 2 11/25/2015 11:14 AM Exhibit 5 Page 2 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo USPTO Assignments on the Web http://assignments.uspto.gov/assignments/q?db=tm&qt=sno&reel=&fra...
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Trademark Assignment Abstract of Title
Total Assignments: 1 Serial # : 78253930 Filing Dt : 05/ 23/ 2003 Reg # : 3044314 Reg. Dt : 01/ 17/ 2006 Registrant: Hansen Beverage Company Mark: M MONSTER ENERGY Assignment: 1 Reel/ Frame: 4699/ 0063 Recorded: 01/ 13/ 2012 Pages: 10
Conveyance: CHANGE OF NAME Assignor: HANSEN BEVERAGE COMPANY Exec Dt: 01/ 05/ 2012 Entity Type: CORPORATION Citizenship: DELAWARE Assignee: MONSTER ENERGY COMPANY Entity Type: CORPORATION 550 MONICA CIRCLE, SUITE 201 Citizenship: DELAWARE CORONA, CALIFORNIA 92880 Correspondent: DIANE M. REED 2040 MAIN STREET, 14TH FLOOR IRVINE, CA 92614
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1 of 1 11/25/2015 11:14 AM Exhibit 5 Page 3 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo
Int.hit. Cl.: 5 Prior U.S. Os.: 6, 18, 44, 46, 51 and 52 Reg. No. 3,044,314 United States Patent and Trademark Office Registered Jan. 17, 2006
TRADEMARK PRINCIPAL REGISTER
M MONSTER ENERGY
HANSEN BEVERAGE COMPANY (DELAWARE(DELAWARE FIRST USE 3-27-2002; IN COMMERCE 4-18-2002. CORPORATION) 10101010 RAILROAD STREET CORONA, CA 92882 NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "ENERGY", APART FROM THE FOR: NUTRITIONAL SUPPLEMENTSSUPPLEMENTS ININ LIQUIDLIQUID MARK AS SHOWN. AND NON -LIQUID FORM, BUT EXCLUDING PER- ISHABLE BEVERAGE PRODUCTS THAT CONTAIN SER. NO. 78-253,930, FILED 5-23-2003. FRUIT JUICE OR SOY, WHETHER SUCH PRO- DUCTS ARE PASTEURIZED OR NOT, IN CLASS 5 (U.S. CLS. 6, 18, 44, 46, 51 AND 52). SUSAN HAYASH, EXAMINING ATTORNEY
Exhibit 5 Page 4 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo
EXHIBIT 6
Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo Trademark Electronic Search System (TESS) http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4810:prg3py.14.1
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Word Mark MONSTER ENERGY Goods and IC 005. US 006 018 044 046 051 052. G & S: nutritional supplements in liquid [and non-liquid ] form, but Services excluding perishable beverage products that contain fruit juice or soy, whether such products are pasteurized or not. FIRST USE: 20020327. FIRST USE IN COMMERCE: 20020418 Mark Drawing (1) TYPED DRAWING Code Serial Number 78253933 Filing Date May 23, 2003 Current Basis 1A Original Filing 1A Basis Published for September 7, 2004 Opposition Change In CHANGE IN REGISTRATION HAS OCCURRED Registration Registration 3044315 Number Registration January 17, 2006 Date Owner (REGISTRANT) Hansen Beverage Company CORPORATION DELAWARE 550 Monica Circle Suite 201 Corona CALIFORNIA 92880
(LAST LISTED OWNER) MONSTER ENERGY COMPANY CORPORATION DELAWARE 1 Monster Way Corona CALIFORNIA 92879 Assignment ASSIGNMENT RECORDED Recorded Attorney of Diane M. Reed Record Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "ENERGY" APART FROM THE MARK AS SHOWN Type of Mark TRADEMARK Register PRINCIPAL Affidavit Text SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20150221.
1 of 2 11/25/2015 11:15 AM Exhibit 6 Page 1 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo Trademark Electronic Search System (TESS) http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4810:prg3py.14.1
Renewal 1ST RENEWAL 20150221 Live/Dead LIVE Indicator
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2 of 2 11/25/2015 11:15 AM Exhibit 6 Page 2 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo USPTO Assignments on the Web http://assignments.uspto.gov/assignments/q?db=tm&qt=sno&reel=&fra...
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Trademark Assignment Abstract of Title
Total Assignments: 1 Serial # : 78253933 Filing Dt : 05/ 23/ 2003 Reg # : 3044315 Reg. Dt : 01/ 17/ 2006 Registrant: Hansen Beverage Company Mark: MONSTER ENERGY Assignment: 1 Reel/ Frame: 4699/ 0063 Recorded: 01/ 13/ 2012 Pages: 10
Conveyance: CHANGE OF NAME Assignor: HANSEN BEVERAGE COMPANY Exec Dt: 01/ 05/ 2012 Entity Type: CORPORATION Citizenship: DELAWARE Assignee: MONSTER ENERGY COMPANY Entity Type: CORPORATION 550 MONICA CIRCLE, SUITE 201 Citizenship: DELAWARE CORONA, CALIFORNIA 92880 Correspondent: DIANE M. REED 2040 MAIN STREET, 14TH FLOOR IRVINE, CA 92614
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1 of 1 11/25/2015 11:15 AM Exhibit 6 Page 3 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo
cb - Q tttatc& of fzie,,-PtP eitt nítebZaritteù tateo iptate Patent Patent anb ariù rabemarbraòerrarti Office Office
MONSTER ENERGY
Reg. No. 3,044,315 MONSTER ENERGY COMPANY (DELAWARE CORPORATION) 1 MONSTER WAY Registered Jan. 17, 2006 CORONA, CA 92879
Amended Sep. 24, 2013 FOR: NUTRITIONAL SUPPLEMENTS IN LIQUID [AND NON -LIQUID ] FORM, BUT EX- CLUDING PERISHABLE BEVERAGE PRODUCTS THAT CONTAIN FRUIT NICE OR SOY, Int. Cl.: 5 WHETHER SUCH PRODUCTS AREARE. PASTEURIZED PASTEURIZED OR OR NOT, NOT, IN IN CLASS CLASS 5 5 (U.S. (U.S. CLS. CLS. 6, 6, 18, 18, 44, 46, 51 AND 52).
TRADEMARK FIRST USE 3-27-2002:3-27-2002; IN COMMERCE 4-18-2002.
PRINCIPAL REGISTER NO CLAIM IS MADE TO THE EXCI,USIVEEXCLUSIVE RIGHT TO USE "ENERGY", APART FROM THE MARKASMARK AS SHOWN.
SER. NO. 78-253,933, FILED 5-23-2003.
Deputy Director of the United Stara Paren and Trademark Office
Exhibit 6 Page 4 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo
EXHIBIT 7
Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo Trademark Electronic Search System (TESS)http://tmsearch.uspto. http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4810:prg3py.15.1 gov/bin/showfield?f=doc &state=4810:prg3py.15.1
e UnitedUnited States Patent and Trademark Office HomHome e| Site IIndex ndex |Search'Search| FAQ'FAQ| GlossaryGlossary| GuidesGuides| ContactsContacts| eeBusinessBusiness| eBizeBiz alertsalerts| NewNews s| Help Trademarks > Trademark Electronic SearchSearch SystemSystem (TESS) (TESS)
TESSTESS waswas lastlast updatedupdated onon WedWed NovNov 2525 03:21:2103:21:21 ESTEST 20152015
TESS11ESS MCMEñHOFe NewNEW UERUm BrituctuRtmSTRUCTURED FREEEe Fa«Fo firn 81eüW4NNowt 01[:Tarcr SEARCH OG BOTHA!BOTTOM HELP Logout PleasePlease logoutlogout whenwhen youyou areare donedone toto releaserelease systemsystem resourcesresources allocatedallocated for you. Record 1 out of 1
TSDR ASSIGN Status TTABTTAB Status (( UseUse thethe "Back" "Back" buttonbutton ofof ththee Internet BrowserBrowser toto return toto TESS)
MONSTERMOMMONSSTE1 1! IF. RR REHABleiREHABri 1 1 f--3
Word Mark MONSTER REHAB Goods and ICIC 005.005. USUS 006006 018018 044044 046046 051051 052.052. GG && S:S: NutritionalNutritional supplementssupplements inin liquidliquid form. FIRST USE: 20110302. Services FIRST USE IN COMMERCE: 2011030220110302
ICIC 032.032. USUS 045045 046 048. G & S: Beverages,Beverages, namely,namely, non-alcoholicnon-alcoholic nonnon-carbonated -carbonated drinks enhanced withwith vitamins, minerals, nutrients,nutrients, proteins,proteins, aminoamino acidsacids and/or and/or herbs; herbs; non non-carbonated -carbonated energyenergy oror sports sports drinks, drinks, fruit juice drinks havinghaving aa juicejuice contentcontent ofof 50%50% oror less less by by volume volume that that are are shelf shel f-stable;-stable; allall thethe foregoing foregoing goods exclude perishable beverage products that contain fruit juice or soy, whether such products are pasteurized or not. FIRST USE: 20110302.20110302. FIRST USE IN COMMERCE: 20110302 Standard Characters Claimed Mark Drawing (4) STANDARD CHARACTER MARKMARK Code Serial Number 85078405 Filing Date July 6, 2010 Current Basis 1A1A Original Filing 1B1B Basis Published for November 29,29, 2011 2011 Opposition Registration 4129288 Number Registration April 17, 2012 Date Owner (REGISTRANT) MONSTERMONSTER ENERGYENERGY COMPANYCOMPANY CORPORATIONCORPORATION DELAWAREDELAWARE 11 Monster Monster Way Way Corona Corona CALIFORNIA 92879
1 of 2 11/25/2015 11:16 AM Exhibit 7 Page 1 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo Trademark Electronic Search System (TESS) http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4810:prg3py.15.1
Assignment ASSIGNMENT RECORDED Recorded Attorney of Alina S. Morris Record Prior 3057061;3134842;3353473;AND OTHERS Registrations Type of Mark TRADEMARK Register PRINCIPAL Live/Dead LIVE Indicator
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2 of 2 11/25/2015 11:16 AM Exhibit 7 Page 2 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo USPTO Assignments on the Web http://assignments.uspto.gov/assignments/q?db=tm&qt=sno&reel=&fra...
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Trademark Assignment Abstract of Title
Total Assignments: 1 Serial # : 85078405 Filing Dt : 07/ 06/ 2010 Reg # : 4129288 Reg. Dt : 04/ 17/ 2012 Registrant: MONSTER ENERGY COMPANY Mark: MONSTER REHAB Assignment: 1 Reel/ Frame: 4699/ 0063 Recorded: 01/ 13/ 2012 Pages: 10
Conveyance: CHANGE OF NAME Assignor: HANSEN BEVERAGE COMPANY Exec Dt: 01/ 05/ 2012 Entity Type: CORPORATION Citizenship: DELAWARE Assignee: MONSTER ENERGY COMPANY Entity Type: CORPORATION 550 MONICA CIRCLE, SUITE 201 Citizenship: DELAWARE CORONA, CALIFORNIA 92880 Correspondent: DIANE M. REED 2040 MAIN STREET, 14TH FLOOR IRVINE, CA 92614
Search Results as of: 11/25/2015 02:16 PM If you have any comments or questions concerning the data displayed, contact PRD / Assignments at 571-272-3350. v.2.5 Web interface last modified: July 25, 2014 v.2.5
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1 of 1 11/25/2015 11:16 AM Exhibit 7 Page 3 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo
eb - Q tttatc& of fzie,,-PtP eitt nítebZaritteù tateo iptate Patent Patent anb ariù rabemarbraòerrarti Office Office r
MONSTER REHAB
Reg. No. 4,129,288 MONSTER ENERGY COMPANY (DELAWARE CORPORATION) 550 MONICA CIRCLE, SUITESUITE 201201 Registered Apr. 17, 2012 CORONA, CA 92880
Int. Cls.: 5 and 32 FOR: NUTRITIONAL SUPPLEMENTS IN LIQUID FORM, IN CLASS 5 (U.S. CLS. 6, 18, 44, 46, 51 AND 52).
TRADEMARK FIRST USE 3-2-2011; IN COMMERCE 3-2-2011.
PRINCIPAL REGISTER FOR: BEVERAGES, NAMELY, NON-ALCOHOLIC NON -CARBONATED DRINKS ENHANCED WITH VITAMINS, MINERALS, NUTRIENTS, PROTEINS, AMINO ACIDS AND/OR HERBS; NON -CARBONATED ENERGY OROR SPORTSSPORTS DRINKS,DRINKS, FRUIT FRUIT JUICE NICE DRINKS HAVING A NICEJUICE CONTENT CONTENT OF OF 50% 50% OR OR LESS LESS BY BY VOLUME VOLUME THAT THAT ARE ARE SHELF SHELF -STABLE; -STABLE; ALL ALL THE THE FOREGOING GOODS EXCLUDE PERISHABLE BEVERAGE PRODUCTS THAT CONTAIN FRUIT NICEJUICE OR OR SOY, SOY, WHETHER WHETHER SUCH SUCH PRODUCTS PRODUCTS ARE ARE PASTEURIZED PASTEURIZED OR OR NOT, NOT, IN IN CLASS 32 (U.S. CLS. 45, 46 AND 48).
FIRST USE 3-2-2011;3-2-2011: IN COMMERCE 3-2-2011.3-2-2011
THE MARK CONSISTS OF STANDARD CHARACTERS WITHOUT CLAIM TO ANY PAR- TICULAR FONT, STYLE, SIZE, OR COLOR.
OWNER OF U.S. REG. NOS. 3,057,061, 3,353,473, AND OTHERS.
SN 85-078,405, FILED 7-6-2010.
GEOFFREY FOSDICK, EXAMINING ATTORNEY
Pat:elPajoiTZ 7
DirectorDi ootor of the United StatesStates PatentPatent and and -Trademark Trademark Office
Exhibit 7 Page 4 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo
EXHIBIT 8
Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo Trademark Electronic Search System (TESS) http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4810:prg3py.16.1
United States Patent and Trademark Office
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Word Mark MONSTER REHAB Goods and IC 030. US 046. G & S: Ready to drink tea, iced tea and tea based beverages; ready to drink flavored Services tea, iced tea and tea based beverages. FIRST USE: 20110200. FIRST USE IN COMMERCE: 20110200 Standard Characters Claimed Mark Drawing Code (4) STANDARD CHARACTER MARK Serial Number 85406210 Filing Date August 24, 2011 Current Basis 1A Original Filing 1A Basis Published for December 27, 2011 Opposition Registration 4111964 Number Registration Date March 13, 2012 Owner (REGISTRANT) Hansen Beverage Company CORPORATION DELAWARE 1 Monster Way Corona CALIFORNIA 92879 Assignment ASSIGNMENT RECORDED Recorded Attorney of Record Diane M. Reed Type of Mark TRADEMARK Register PRINCIPAL Live/Dead Indicator LIVE
1 of 2 11/25/2015 11:16 AM Exhibit 8 Page 1 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo Trademark Electronic Search System (TESS) http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4810:prg3py.16.1
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2 of 2 11/25/2015 11:16 AM Exhibit 8 Page 2 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo USPTO Assignments on the Web http://assignments.uspto.gov/assignments/q?db=tm&qt=sno&reel=&fra...
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Trademark Assignment Abstract of Title
Total Assignments: 1 Serial # : 85406210 Filing Dt : 08/ 24/ 2011 Reg # : 4111964 Reg. Dt : 03/ 13/ 2012 Registrant: Hansen Beverage Company Mark: MONSTER REHAB Assignment: 1 Reel/ Frame: 4699/ 0063 Recorded: 01/ 13/ 2012 Pages: 10
Conveyance: CHANGE OF NAME Assignor: HANSEN BEVERAGE COMPANY Exec Dt: 01/ 05/ 2012 Entity Type: CORPORATION Citizenship: DELAWARE Assignee: MONSTER ENERGY COMPANY Entity Type: CORPORATION 550 MONICA CIRCLE, SUITE 201 Citizenship: DELAWARE CORONA, CALIFORNIA 92880 Correspondent: DIANE M. REED 2040 MAIN STREET, 14TH FLOOR IRVINE, CA 92614
Search Results as of: 11/25/2015 02:17 PM If you have any comments or questions concerning the data displayed, contact PRD / Assignments at 571-272-3350. v.2.5 Web interface last modified: July 25, 2014 v.2.5
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1 of 1 11/25/2015 11:17 AM Exhibit 8 Page 3 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo
eb tatc&ofani, fzie,,-er,.tP eitt Zaritteù iptatetate atent Patent anb ariù rabemarbraòerrarti Office Office
MONSTER REHAB
Reg. No. 4,111,964 HANSEN BEVERAGE COMPANY (DELAWARE CORPORATION) SUITE 201 Registered Mar. Mar. 13, 13,2012 2012 550 MONICA550 MONICA CIRCLE CIRCLE CORONA, CA 92880 Int. Cl.: 30 FOR: READY TO DRINK TEA, ICED TEA AND TEA BASED BEVERAGES; READY TO DRINK FLAVORED TEA, ICED TEA AND TEA BASED BEVERAGES, IN CLASS 30 (U.S. TRADEMARK CL. 46).
PRINCIPAL REGISTER FIRST USE 2-0-2011; IN COMMERCE 2-0-2011.
THE MARK CONSISTS OF STANDARD CHARACTERS WITHOUT CLAIM TO ANY PAR- TICULAR FONT, STYLE, SIZE, OR COLOR.
SER. NO. 85-406,210, FILED 8-24-2011.
RONALD DELGIZZI, EXAMINING ATTORNEY
Pat:elPajoiTZ 7
DirectorDi ootor of the United StatesStates PatentPatent and and -Trademark Trademark Office
Exhibit 8 Page 4 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo
EXHIBIT 9
Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo Trademark Electronic Search System (TESS)http: http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4810:it91pg.3.1 //tm search. u spto. gov/bin/show field? f=doc &state=4810: it9 l pg. 3.1
UnitedUnited States Patent and Trademark Office
HomHome e| Site IIndex ndex |Search'Search| FAQ'FAQ| GlossaryGlossary| GuidesGuides| ContactsContacts| eeBusinessBusiness| eBizeBiz alertsalerts| NewNews s| Help Trademarks > Trademark Electronic SearchSearch SystemSystem (TESS) (TESS)
TESSTESS waswas lastlast updatedupdated onon WedWed NovNov 2525 03:20:5703:20:57 ESTEST 20152015
NEW Uffl! Brituctuittm Ee Fae 9114wfRaer SEARCH OG BOTTOM HELP íLogout PleasePlease logoutlogout whenwhen youyou areare donedone toto releaserelease systemsystem resourcesresources allocatedallocated for you. Record 1 out of 1
TSDR ASSIGN Status TTAB Status (( UseUse thethe "Back" "Back" buttonbutton ofof ththee Internet BrowserBrowser toto return toto TESS)TESS)
llSCIMUSCLEMUSCIMUSCIEpe I' EF.MON1/4; MON MONSTIMONSTERM1li ONON S 1ITER URF R-R
Word Mark MUSCLE MONSTER Goods and Services ICIC 005.005. US 006 018 044 046 051 052. G & S: ViVitamintamin fortified beverages. FIRST USE: 20130318. FIRST USE IN COMMERCE: 20130318
ICIC 029. US 046. G && S:S: DairyDairy-based -based beverages;beverages; dairy-baseddairy -based energyenergy shakes;shakes; energyenergy shakes;shakes; coffee energy shakes; chocolate energy shakes. FIFIRSTRST USE: 20130318. FIRST USE IN COMMERCE: 20130318
ICIC 030. US 046. G & S:S: ReadyReady toto drinkdrink coffeecoffee basedbased beverages;beverages; ready ready to to drink drink chocolate chocolate-based -based beverages. FIRST USE: 20130318. FIRST USE IN COMMERCE: 20130318 Standard Characters Claimed Mark Drawing Code (4) STANDARD CHARACTER MARKMARK Serial Number 86006264 Filing Date July 10, 2013 Current Basis 1AlA Original Filing Basis 1AlA Published for October 1, 2013 Opposition Registration Number 4451535 International 1209858 Registration Number Registration DateDate December 17, 2013 Owner (REGISTRANT) Monster Energy Company COCORPORATIONRPORATION DELAWARE 11 Monster Way CoronaCorona CALIFORNIA 92879 Attorney of Record Diane M. Reed Prior Registrations 3966554;4036680;AND OTHERS
1 of 2 11/25/2015 11:48 AM Exhibit 9 Page 1 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo Trademark Electronic Search System (TESS) http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4810:it91pg.3.1
Type of Mark TRADEMARK Register PRINCIPAL Live/Dead Indicator LIVE
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2 of 2 11/25/2015 11:48 AM Exhibit 9 Page 2 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo USPTO Assignments on the Web http://assignments.uspto.gov/assignments/q?db=tm&qt=sno&reel=&fra...
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No assignment has been recorded at the USPTO
For Serial Number: 86006264
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1 of 1 11/25/2015 11:49 AM Exhibit 9 Page 3 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo
cb - Q tatc& fzie,,- tt of PtP eitt nítebZaritteù tateo iptate Patent Patent anb ariù rabemarbraòerrarti Office Office
MUSCLE MONSTER
Reg. No. 4,451,535 MONSTER ENERGY COMPANY (DELAWARE CORPORATION) 1 MONSTER WAY Registered Dec. 17, 2013 CORONA, CA 92879
Int. Cls.: 5, 29 and 30 FOR: VITAMIN FORTIFIED BEVERAGES, IN CLASS 5 (U.S. CLS. 6, 18, 44, 46, 51 AND 52).
FIRST USE 3-18-2013; IN COMMERCE 3-18-2013. TRADEMARK FOR: DAIRY -BASED BEVERAGES; DAIRY -BASED ENERGY SHAKES; ENERGY SHAKES; PRINCIPAL REGISTER COFFEE ENERGY SHAKES; CHOCOLATE ENERGY SIIAKES,SHAKES, IN CLASS 29 (U.S. CL. 46).
FIRSTFIRST USEUSE 3-18-2013;3-18-2013; ININ COMMERCECOMMERCE 3-18-2013.3-18-2013.
FOR: READY TO DRINK COFFEE BASED BEVERAGES; READY TO DRINK CHOCOLATE - BASED BEVERAGES, IN CLASS 30 (U.S. CL. 46).
FIRST USE 3-18-2013:3-18-2013; IN COMMERCE 3-18-2013.
THE MARK CONSISTS OF STANDARD CHARACTERS WITHOUT CLAIM TO ANY PAR- TICULAR FONT, STYLE, SIZE, OR COLOR.
OWNER OF U.S. REG. NOS. 3,966,554, 4,036,680 AND OTHERS.
SER. NO. 86-006,264, FILED 7-10-2013.
GEOFFREY FOSDICK, EXAMINING ATTORNEY
Commissioner for Trademarks of the United States Patent and TrademarkTrademark OfficeOffice
Exhibit 9 Page 4 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo
EXHIBIT 10
Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo Trademark Electronic Search System (TESS)http: http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4810:it91pg.4.1 //tm search. u spto. gov/bin/show field? f=doc &state=4810: it9 l pg.4.1
UnitedUnited States Patent and Trademark Office
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MONSTERMONSTFRMONS"'MONS'Tl-'RMOM:N'1 R .ASSASSAULTAssASSAULTV4.0.; .m i1[A[ 11Ti TI
Word Mark MONSTER ASSAULT Goods and ICIC 005.005. USUS 006006 018018 044 046 051 052. G & S: Nutritional supplements in liquid form; vitamin fortified Services beverages. FIRST USE: 20080500. FIFIRSTRST USE IN COMMERCE: 20080500
ICIC 032.032. USUS 045045 046 048. G & S: Non-alcoholic beveragebeverages,s, namely, energy drinks, energy drinks flavored with juice, sports drinks, all enhanced with vitamins,vitamins, minerals, nutrients,nutrients, proteins,proteins, aminoamino acids,acids, and/orand/or herbs, but excluding perishable beverage products that contain fruit juice or soy, whether such products are pasteurized or not. FIRST USE: 20080500. FIRST USE IN COMMERCE: 20080500 Standard Characters Claimed Mark Drawing (4)(4) STANDARD CHARACTER MARK Code Serial Number 86120138 Filing DateDate November 15, 2013 Current Basis 1A1 A Original Filing 1B Basis Published for January 7, 20142014 Opposition Registration 4634053 Number Registration November 4, 2014 Date Owner (REGISTRANT)(REGISTRANT) Monster Energy Company COCORPORATIONRPORATION DELAWARE 11 MonsterMonster Way CoronaCorona CALIFORNIA 92879 Attorney of Diane M. Reed Record
1 of 2 11/25/2015 11:50 AM Exhibit 10 Page 1 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo Trademark Electronic Search System (TESS) http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4810:it91pg.4.1
Prior 3357068;3924797;3949989 Registrations Type of Mark TRADEMARK Register PRINCIPAL Live/Dead LIVE Indicator
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2 of 2 11/25/2015 11:50 AM Exhibit 10 Page 2 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo USPTO Assignments on the Web http://assignments.uspto.gov/assignments/q?db=tm&qt=sno&reel=&fra...
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No assignment has been recorded at the USPTO
For Serial Number: 86120138
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1 of 1 11/25/2015 11:50 AM Exhibit 10 Page 3 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo
cb - Q tttatc& of fzie,,-PtP eitt nítebZaritteù tateo iptate Patent Patent anb ariù rabemarbraòerrarti Office Office
MONSTER ASSAULT
Reg. No. 4,634,053 MONSTER ENERGY COMPANY (DELAWARE CORPORATION) 1 MONSTER WAY Registered Nov. 4, 2014 CORONA, CA 92879
Int. Cls.: 5 and 32 FOR: NUTRITIONAL SUPPI,EMENTSSUPPLEMENTS ININ LIQUID LIQUID FORM; FORM; VITA VITAMIN MIN FORTIFIEDFORTIFIED BEVERAGES,BEVERAGES, IN CLASS 5 (U.S. CLS. 6, 18, 44, 46, 51 AND 52).
TRADEMARK FIRST USE 5-0-2008; IN COMMERCE 5-0-2008.
PRINCIPAL REGISTER FOR: NON-ALCOHOLIC BEVERAGES, NAMELY, ENERGY DRINKS, ENERGY DRINKS FLAVORED WITH JUICE,NICE, SPORTS SPORTS DRINKS, DRINKS, ALL ALL ENHANCED ENHANCED WITH WITH VITAMINS, VITAMINS, MINER- MINER- ALS, NUTRIENTS, PROTEINS, AMINO ACIDS, AND/OR HERBS, BUT EXCLUDING PER- ISHABLE BEVERAGE PRODUCTS THAT CONTAIN FRUIT JUICENICE OR OR SOY, SOY, WHETHER WIIETIIER SUCH PRODUCTS ARE PASTEURIZED OR NOT, IN CLASS 32 (U.S. CLS. 45, 46 AND 48).
FIRST USE 5-0-2008;5-0-2008: IN COMMERCE 5-0-2008.
THE MARK CONSISTS OF STANDARD CHARACTERS WITHOUT CLAIM TO ANY PAR- TICULAR FONT, STYLE, SIZE, OR COLOR.
OWNER OF U.S. REG. NOS. 3,357,068, 3,924,797, AND 3,949,989.
SN 86-120,138, FILED 11-15-2013.
GEOFFREY FOSDICK, EXAMINING ATTORNEY
Deputy Director of the United States Patent and Trademark Office
Exhibit 10 Page 4 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo
EXHIBIT 11
Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo Trademark Electronic Search System (TESS) http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4810:it91pg.5.1
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Word Mark MUSCLE MONSTER Goods and IC 005. US 006 018 044 046 051 052. G & S: Nutritional supplements in liquid form. FIRST USE: Services 20130318. FIRST USE IN COMMERCE: 20130318
IC 032. US 045 046 048. G & S: Beverages, namely, soft drinks; non-alcoholic and non-carbonated drinks enhanced with vitamins, minerals, nutrients, proteins, amino acids and/or herbs; non-carbonated energy or sports drinks; all the foregoing goods exclude perishable beverage products that contain fruit juice or soy, whether such products are pasteurized or not. FIRST USE: 20130318. FIRST USE IN COMMERCE: 20130318 Standard Characters Claimed Mark Drawing (4) STANDARD CHARACTER MARK Code Serial Number 85077052 Filing Date July 2, 2010 Current Basis 1A Original Filing 1B Basis Published for April 19, 2011 Opposition Registration 4376796 Number International Registration 1209858 Number Registration July 30, 2013 Date
1 of 2 11/25/2015 11:51 AM Exhibit 11 Page 1 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo Trademark Electronic Search System (TESS) http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4810:it91pg.5.1
Owner (REGISTRANT) MONSTER ENERGY COMPANY CORPORATION DELAWARE 1 Monster Way Corona CALIFORNIA 92879 Assignment ASSIGNMENT RECORDED Recorded Attorney of Alina S. Morris Record Prior 3044314;3057061;3134842;AND OTHERS Registrations Type of Mark TRADEMARK Register PRINCIPAL Live/Dead LIVE Indicator
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2 of 2 11/25/2015 11:51 AM Exhibit 11 Page 2 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo USPTO Assignments on the Web http://assignments.uspto.gov/assignments/q?db=tm&qt=sno&reel=&fra...
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Trademark Assignment Abstract of Title
Total Assignments: 1 Serial # : 85077052 Filing Dt : 07/ 02/ 2010 Reg # : 4376796 Reg. Dt : 07/ 30/ 2013 Registrant: MONSTER ENERGY COMPANY Mark: MUSCLE MONSTER Assignment: 1 Reel/ Frame: 4699/ 0063 Recorded: 01/ 13/ 2012 Pages: 10
Conveyance: CHANGE OF NAME Assignor: HANSEN BEVERAGE COMPANY Exec Dt: 01/ 05/ 2012 Entity Type: CORPORATION Citizenship: DELAWARE Assignee: MONSTER ENERGY COMPANY Entity Type: CORPORATION 550 MONICA CIRCLE, SUITE 201 Citizenship: DELAWARE CORONA, CALIFORNIA 92880 Correspondent: DIANE M. REED 2040 MAIN STREET, 14TH FLOOR IRVINE, CA 92614
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1 of 1 11/25/2015 11:51 AM Exhibit 11 Page 3 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo
cb - Q tatc& fzie,,- tt of PtP eitt nítebZaritteù tateo iptate Patent Patent anb ariù rabemarbraòerrarti Office Office
MUSCLE MONSTER
Reg. No. 4,376,796 MONSTER ENERGY COMPANY (DELAWARE CORPORATION) 550 MONICA CIRCLE, SUITESUITE 201201 Registered July 30, 2013 CORONA, CA 92880
Int. Cls.: 5 and 32 FOR: NUTRITIONAL SUPPLEMENTS IN LIQUID FORM, IN CLASS 5 (U.S. CLS. 6, 18, 44, 46, 51 AND 52).
TRADEMARK FIRST USE 3-18-2013; IN COMMERCE 3-18-2013.
PRINCIPAL REGISTER FOR: BEVERAGES, NAMELY, SOFT DRINKS; NON-ALCOHOLIC AND NON -CARBONATED DRINKS ENHANCED WITH VITAMINS, MINERALS, NUTRIENTS, PROTEINS, AMINO ACIDS AND/OR HERBS; NON -CARBONATED ENERGY OR SPORTS DRINKS; ALL THE FOREGOING GOODS EXCLUDE PERISHABLE BEVERAGE PRODUCTS THAT CONTAIN FRUIT JUICENICE OR OR SOY, SOY, WHETHER WHETHER SUCHSUCH PRODUCTSPRODUCTS ARE PASTEURIZED OR NOT, IN CLASS 32 (U.S. CLS. 45, 46 AND 48).
FIRST USE 3-18-2013:3-18-2013; IN COMMERCE 3-18-2013.
THE MARK CONSISTS OF STANDARD CHARACTERS WITHOUT CLAIM TO ANY PAR- TICULAR FONT, STYLE, SIZE, OR COLOR.
OWNER OF U.S. REG. NOS. 3,044,314, 3,134,842, AND OTHERS.
SN 85-077,052, FILED 7-2-2010.
GRETCHEN ULRICH, EXAMINING ATTORNEYATTORNEY
ActActing Director Director piffle of the United United States States Patent Patent and and Trademark Trademark Office
Exhibit 11 Page 4 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo
EXHIBIT 12
Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo Trademark Electronic Search System (TESS)http: http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4810:it91pg.6.1 //tm search. u spto. gov/bin/show field? f=doc &state=4810: it9 l pg.6.1
UnitedUnited States Patent and Trademark Office
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TESSTESS waswas lastlast updatedupdated onon WedWed NovNov 2525 03:20:5703:20:57 ESTEST 20152015
NEW Uffl! Branum Ee FOR 9otowsa acr SEARCH OG BOTTOM HELP íLogout PleasePlease logoutlogout whenwhen youyou areare donedone toto releaserelease systemsystem resourcesresources allocatedallocated for you. Record 1 out of 1
TSDR ASSIGN Status TTAB Status (( UseUse thethe "Back" "Back" buttonbutton ofof ththee Internet BrowserBrowser toto return toto TESS)TESS)
JAV.\JAVAJAV;\ MONS`,1(IhMONSMONSTER SILR II ERI It
Word Mark JAVA MONSTERMONSTER Goods and ICIC 032. US 045 046 048.048. GG && S:S: Beverages,Beverages, namely,namely, softsoft drinks;drinks; nonnon-carbonated -carbonated energy drinks;drinks; Services non-carbonatednon -carbonated sportssports drinks;drinks; softsoft drinksdrinks and non-carnon -carbonatedbonated energyenergy drinks,drinks, allall enhancedenhanced with vitamins, minerals, nutrients, amino acids, and/or herbs, but excluding perishable beverage products that contain fruitfruit juicejuice oror soy,soy, whetherwhether suchsuch productsproducts areare pasteurized or not. FIRST USE: 20070427. FIRST USE IN COMMERCE: 20070427 Standard Characters Claimed Mark Drawing (4)(4) STANDARD CHARACTER MARK Code Serial Number 78769836 Filing Date December 8, 2005 Current Basis 1A Original Filing 1B Basis Published for January 11,11, 20112011 Opposition Registration 3959457 Number Registration May 10, 20112011 Date Owner (REGISTRANT)(REGISTRANT) Hansen BeverageBeverage CompanyCompany CORPORATIONCORPORATION DELAWAREDELAWARE 550550 Monica Monica Circle Circle Suite Suite 201 201 Corona CALIFORNIA 92880
(LAST(LAST LISTED OWNER) MONSTERMONSTER ENERGYENERGY COMPANYCOMPANY CORPORATIONCORPORATION DELAWAREDELAWARE 11 Monster Monster Way Way Corona CALIFORNIA 92879
1 of 2 11/25/2015 11:52 AM Exhibit 12 Page 1 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo Trademark Electronic Search System (TESS) http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4810:it91pg.6.1
Assignment ASSIGNMENT RECORDED Recorded Attorney of Diane M. Reed Record Prior 3044314;3044315 Registrations Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "JAVA" APART FROM THE MARK AS SHOWN Type of Mark TRADEMARK Register PRINCIPAL Live/Dead LIVE Indicator
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2 of 2 11/25/2015 11:52 AM Exhibit 12 Page 2 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo USPTO Assignments on the Web http://assignments.uspto.gov/assignments/q?db=tm&qt=sno&reel=&fra...
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Trademark Assignment Abstract of Title
Total Assignments: 1 Serial # : 78769836 Filing Dt : 12/ 08/ 2005 Reg # : 3959457 Reg. Dt : 05/ 10/ 2011 Registrant: Hansen Beverage Company Mark: JAVA MONSTER Assignment: 1 Reel/ Frame: 4699/ 0063 Recorded: 01/ 13/ 2012 Pages: 10
Conveyance: CHANGE OF NAME Assignor: HANSEN BEVERAGE COMPANY Exec Dt: 01/ 05/ 2012 Entity Type: CORPORATION Citizenship: DELAWARE Assignee: MONSTER ENERGY COMPANY Entity Type: CORPORATION 550 MONICA CIRCLE, SUITE 201 Citizenship: DELAWARE CORONA, CALIFORNIA 92880 Correspondent: DIANE M. REED 2040 MAIN STREET, 14TH FLOOR IRVINE, CA 92614
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1 of 1 11/25/2015 11:52 AM Exhibit 12 Page 3 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo
tutittb f;)oIZImev(61rtatttategatct' ofofantericetebani¡jc etebtatttatt PrPr e,GleI)ofameriretëtenttbaliubLillitfÙ tate e,tates *tantatesilptatet tatfß Patent Patent Patent¡Patent Patna¡Patent alit anti anb anbTrabemarb anbtrCaÒellaTti raÙflllal'irabemarC earmarkZrabemark ae (DMus OfficeOffice ffíce fftre«tee lc1-1
JAVA MONSTER
Reg,Reg. No.No. 3,959,457 HANSENI IANSEN BEVERAGE COMPANY IIN{I.AWARE(DELAWARE CORPORATION CORPORATION) ) 550 MONICA CIRCI.F.CIRCLE Registered May May%heMay 10, 10, 2011 2011201 SUITE1 SUITESUITESUITE.S(1111:. 201 201201 CORONA, CA 92880 Int.Int. CI.:Cl.: 32 FOR:FOR: BEVERAGES,BEVERAGES, NAMELY, NAMELY, SOFTSONT DRINKS; DRINKS; NON NONNON -CARBONATED -CARBONATED-CARBONATED ENERGY ENERGY DRINKS; DRINKS; NONNON-CARIì -CARBONATED )NATEDSPORTSDRINKS;SOFTDRINKSAND)NON-CARIX)NATEDENIRGY SPORTS DRINKS; SOFT DRINKS ANDANI) NON -CARBONATED ENERGY TRADEMARK DRINKS, ALL ALL ENHANCEDENHANCE!)ENHANCED) WITH WITH VITAMINS, VITAMINS, MINERALS, MINERAIS, NUTRIENTS, NIfRIENTS, AMINO ACIDS, AND/OR HERBS,HERBS, BUT BUTBUTEXCLUINNGPERISHABLEBEVERAGEPRODUCTSTIIATCYNNTAIN EXCLUDING EXCLUDING PERISHABLE PERISHABLE BEVERAGE BEVERAGE PRODUCTS PRO! x1CTS THAT nIATCONTAIN CONTAIN PRINCIPAL REGISTERREGISTER FRUIT JUICE OR SOY, WHETHERWHETHER SUCHSUCH PRODUCTSPRODUCTS ARE AREARE PASTEURIZED PASTEURIZED OR OR NOT, NOT, IN IN CLASS 32 (U.S. CLS.CLS. 45,45,46 4646 ANDANI)AND 48). 48).
FIRSTFIRST USEUSE 4-27-2007;4-27-2007; IN ININ COMMERCECOMMERCERCE 4-27-2007.4-27-2007.
THETHE111E MARKMARK MARK CONSISTSCONSISTS OF OFOF STANDARD STANDARDSTANDARD CHARACTERSCHARACTERSCIIARACTERS WITHOUT WITIKOIJWITHOUTWITHOUT T CLAIM CLAIM CLAIMCLAIM TO TOR)TO ANY ANYANY PAR- PAR- TICULAR FONT,FONT, STYLE, SIZESIZE,SJZF, OROR COLOR.
OWNER OFOF U.S.U.S. REG.REG. NOS.NOS. 3,044,3143,044,314 AND 3,044,315.3,044,315.
NO CLAIMCLAIM IS MADE TO THE EXCLUSIVEEXCLUSIVE RIGHTRIGHT TOTO USEUSE "JAVA" 'JAVA' ,, APARTAPART FROMFROM THE771E111E MARK AS AS SI SHOWN. TOWN.
SN 78-769,836, FILEDFII.EI) 12-8-2005.12-8-2005.
RAMONA ORTIGA, EXAMININGEXAMINING ATTORNEY
Pa..,"Pc/A:01 7 K___9mKrieKe.5Kle5K.__-vei3K__«vec Pcm.j,"Pci,;_oiPc1,12,eiPci,(4:01 s IM.aM",dthKIhtc,l.rUuedorDirector ulof1 thethc 1Unitedl [hied1u.tcJ wtd.:at. StatesStatenSate.\:.:Ic, PaternPatentl'Ac"1 and a[d.wta:W laademacc ItmdemarkI:adeutaa,.t: l:ilcuu: mina. 111Iwc I'MeatOffice UfficeOther
Exhibit 12 Page 4 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo
EXHIBIT 13
Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo Trademark Electronic Search System (TESS) http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4810:it91pg.8.1
United States Patent and Trademark Office
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Word Mark UBERMONSTER Goods and IC 005. US 006 018 044 046 051 052. G & S: Nutritional supplements in liquid form. FIRST USE: Services 20120200. FIRST USE IN COMMERCE: 20120200
IC 032. US 045 046 048. G & S: Beverages, namely, carbonated soft drinks; non-alcoholic carbonated soft drinks and energy drinks enhanced with vitamins, minerals, nutrients, proteins, amino acids and/or herbs; carbonated energy drinks and sports drinks, all the foregoing goods exclude perishable beverage products that contain fruit juice or soy, whether such products are pasteurized or not. FIRST USE: 20120200. FIRST USE IN COMMERCE: 20120200 Standard Characters Claimed Mark Drawing (4) STANDARD CHARACTER MARK Code Serial Number 85081796 Filing Date July 9, 2010 Current Basis 1A Original Filing 1B Basis Published for June 21, 2011 Opposition Registration 4234456 Number Registration October 30, 2012 Date Owner (REGISTRANT) MONSTER ENERGY COMPANY CORPORATION DELAWARE 1 Monster Way Corona CALIFORNIA 92879 Assignment ASSIGNMENT RECORDED Recorded Attorney of Alina S. Morris Record
1 of 2 11/25/2015 11:53 AM Exhibit 13 Page 1 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo Trademark Electronic Search System (TESS) http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4810:it91pg.8.1
Prior 3044314;3057061;3134842;AND OTHERS Registrations Type of Mark TRADEMARK Register PRINCIPAL Live/Dead LIVE Indicator
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2 of 2 11/25/2015 11:53 AM Exhibit 13 Page 2 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo USPTO Assignments on the Web http://assignments.uspto.gov/assignments/q?db=tm&qt=sno&reel=&fra...
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Trademark Assignment Abstract of Title
Total Assignments: 1 Serial # : 85081796 Filing Dt : 07/ 09/ 2010 Reg # : 4234456 Reg. Dt : 10/ 30/ 2012 Registrant: MONSTER ENERGY COMPANY Mark: UBERMONSTER Assignment: 1 Reel/ Frame: 4699/ 0063 Recorded: 01/ 13/ 2012 Pages: 10
Conveyance: CHANGE OF NAME Assignor: HANSEN BEVERAGE COMPANY Exec Dt: 01/ 05/ 2012 Entity Type: CORPORATION Citizenship: DELAWARE Assignee: MONSTER ENERGY COMPANY Entity Type: CORPORATION 550 MONICA CIRCLE, SUITE 201 Citizenship: DELAWARE CORONA, CALIFORNIA 92880 Correspondent: DIANE M. REED 2040 MAIN STREET, 14TH FLOOR IRVINE, CA 92614
Search Results as of: 11/25/2015 02:53 PM If you have any comments or questions concerning the data displayed, contact PRD / Assignments at 571-272-3350. v.2.5 Web interface last modified: July 25, 2014 v.2.5
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1 of 1 11/25/2015 11:53 AM Exhibit 13 Page 3 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo
of ani, eitt tatc& fzie,,-tP nítebZaritteù *tateo iptate Patent Patent anb ariù Zrabemarbraòerrarti OfficeOffice Ir
OT
Reg. No. 4,234,456 MONSTER ENERGY COMPANY (DELAWARE CORPORATION) 550 MONICA CIRCLE, SUITESUITE 201201 Registered Oct. 30, 2012 CORONA, CA 92880
Int. Cls.: 5 and 32 FOR: NUTRITIONAL SUPPLEMENTS IN LIQUID FORM, IN CLASS 5 (U.S. CLS. 6, 18, 44, 46, 51 AND 52).
TRADEMARK FIRST USE 2-0-2012; IN COMMERCE 2-0-2012.
PRINCIPAL REGISTER FOR: BEVERAGES, NAMELY, CARBONATED SOFT DRINKS; NON-ALCOHOLIC CAR- BONATED SOFT DRINKS AND ENERGY DRINKS ENHANCED WITH VITAMINS, MINER- ALS, NUTRIENTS, PROTEINS, AMINO ACIDS AND/OR HERBS; CARBONATED ENERGY DRINKS AND SPORTS DRINKS, ALL THE FOREGOING GOODS EXCLUDE PERISHABLE BEVERAGE PRODUCTS THAT CONTAIN FRUIT NICE OR SOY, WHETHER SUCH PRODUCTS ARE PASTEURIZED OR NOT, IN CLASS 32 (U.S. CLS. 45, 46 AND 48).
FIRST USE 2-0-2012;2-0-2012: IN COMMERCE 2-0-2012.
THE MARK CONSISTS OF STANDARD CHARACTERS WITHOUT CLAIM TO ANY PAR- TICULAR FONT, STYLE, SIZE, OR COLOR.
OWNER OF U.S. REG. NOS. 3,044,314, 3,134,842, AND OTHERS.
SN 85-081,796, FILED 7-9-2010.
COLLEEN KEARNEY, EXAMINING ATTORNEY
PajoiTZPat:el 7 r_._1e75
DirectorDi ootor of the United StatesStates PatentPatent and and -Trademark Trademark Office
Exhibit 13 Page 4 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo
EXHIBIT 14
Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo Trademark Electronic Search System (TESS)http: http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4810:it91pg.9.1 //tm search. u spto. gov/bin/show field? f=doc &state=4810: it9 l pg.9.1
UnitedUnited States Patent and Trademark Office
HomHome e| Site IIndex ndex |Search'Search| FAQ'FAQ| GlossaryGlossary| GuidesGuides| ContactsContacts| eeBusinessBusiness| eBizeBiz alertsalerts| NewNews s| Help Trademarks > Trademark Electronic SearchSearch SystemSystem (TESS) (TESS)
TESSTESS waswas lastlast updatedupdated onon WedWed NovNov 2525 03:20:5703:20:57 ESTEST 20152015
11ESS MCMEñ NEW UERUffl! BranumBrituctuittmSTRUCTURED Ee Fa« enowsaaicr8I D W#P ì71[:T SEARCH OG BOTTOM HELP íLogout PleasePlease logoutlogout whenwhen youyou areare donedone toto releaserelease systemsystem resourcesresources allocatedallocated for you. Record 1 out of 1
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MONSTERmne.z yn R KH iCJIAOSKHAKHAOS AOIR IENERGYENERGY1; eRGYGY ++ J11(JUICE
Word Mark MONSTER KHAOS ENERGY ++ JUICEJUICE Goods and ICIC 005.005. USUS 006 018 044 046 051 052. G & S: NutritNutritionalional supplements in liquid form, but excluding Services perishable beverage products that contain fruit juice or soy, whether such products are pasteurized or not. FIRST USE: 20071000. FIRST USE IN COMMERCE: 20071000
ICIC 032.032. USUS 045 046 048. G & S: Carbonated soft drinks; carbonated drinks enhanced with vitamins, minerals, nutrients, amino acids and/or herbs; carcarbonatedbonated energy or sports drinks; excluding perishable beverages containing fruit juice or soy, whether such products are pasteurized or not. FIRST USE: 20071000. FIRST USE IN COMMERCE: 20071000 Standard Characters Claimed Mark Drawing (4)(4) STANDARD CHARACTER MARK Code Serial Number 77109959 Filing Date February 16, 2007 Current Basis 1A Original Filing 1B Basis Published for January 18,18, 20112011 Opposition Registration 3939395 Number Registration April 5, 20112011 Date Owner (REGISTRANT)(REGISTRANT) Hansen BeverageBeverage CompanyCompany CORPORATIONCORPORATION DELAWAREDELAWARE 550550 Monica Monica Circle Circle Suite Suite 201 201 Corona CALIFORNIA 92880
1 of 2 11/25/2015 11:54 AM Exhibit 14 Page 1 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo Trademark Electronic Search System (TESS) http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4810:it91pg.9.1
(LAST LISTED OWNER) MONSTER ENERGY COMPANY CORPORATION DELAWARE 1 Monster Way Corona CALIFORNIA 92879 Assignment ASSIGNMENT RECORDED Recorded Attorney of Diane M. Reed Record Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "ENERGY" AND "JUICE" APART FROM THE MARK AS SHOWN Type of Mark TRADEMARK Register PRINCIPAL Live/Dead LIVE Indicator
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2 of 2 11/25/2015 11:54 AM Exhibit 14 Page 2 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo USPTO Assignments on the Web http://assignments.uspto.gov/assignments/q?db=tm&qt=sno&reel=&fra...
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Trademark Assignment Abstract of Title
Total Assignments: 1 Serial # : 77109959 Filing Dt : 02/ 16/ 2007 Reg # : 3939395 Reg. Dt : 04/ 05/ 2011 Registrant: Hansen Beverage Company Mark: MONSTER KHAOS ENERGY + JUICE Assignment: 1 Reel/ Frame: 4699/ 0063 Recorded: 01/ 13/ 2012 Pages: 10
Conveyance: CHANGE OF NAME Assignor: HANSEN BEVERAGE COMPANY Exec Dt: 01/ 05/ 2012 Entity Type: CORPORATION Citizenship: DELAWARE Assignee: MONSTER ENERGY COMPANY Entity Type: CORPORATION 550 MONICA CIRCLE, SUITE 201 Citizenship: DELAWARE CORONA, CALIFORNIA 92880 Correspondent: DIANE M. REED 2040 MAIN STREET, 14TH FLOOR IRVINE, CA 92614
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1 of 1 11/25/2015 11:54 AM Exhibit 14 Page 3 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo
eytitt . etebtatttatttategt art g ofofantericeteb fofan,antrani¡jcPrlcUnite') tt fj! Preric,} altubMnítebLillitfÙJlniteò e,tates itatestates*atfiiStatee etatf PatPlt Patent Patent¡PatentVatfllt ¡Patent anòa1Ò antianb anbanù (rraZlelllarli rabemarC TrabiemarkYylraÙflllalliearmarklaÒfllalti Office(OfficeOffice (DMusffíce jcg5-1 -i
MONSTER KHAOSKHAOS ENERGY + JUICE
Reg. No.No. 3,939,39.53,939,395 HANSENI IANSEN BEVERAGE BEVIRAGEBEVERAGE COMPANY COMPANYCOMPANY (DELAWARE (DELAWARE(DELAWARE CORPCMATIONICORPORATION) CORPORATION) 550 MONICAMONICA CIRCLE Registered Apr.Apr. 5, 2011 SUITE 201 CORONA,CORONA. CACA 9288092880 Int.Int. Cls.:('Is.:Cls.: 55 andand 32 FOR: NUTRITIONALNUTRII1 NJAI. SUPPI.EMENSUPPLEMENTS IS ININ LIQUIDLIQUID FORM, BUTBUT EXCLUDINGEXCLl1I)ING PERISHABLEPERISI(ABI.E BEVERAGE PRODUCTSPRODUCTS THAT11THAT 1A CONTAINCONTAIN CONTAIN FRUIT FRUIT FRUIT JUICE. JUICE NICE OROR SOY.SOY, WIIF:711ERWHETHER SUCHSUCH TRADEMARK PRODUCTSPRODUCTS AREARE PASTEURIZEDPASTEURIZE!)PASTEURIZED OROR NOT,NOT,NOT. ININ CLASSCLASS 555 (U.S. (U.S.(U.S. CLS.CLS. CIS. 6, 6,6. 18, 18,18.44.46, 44,44, 46,46, 5151 AND ANDANI) 52).52).
PRINCIPAL REGISTERREGISTER FIRSTFIRST USEUSE 10-0-2007;10-0-2007;10-0-2007, IN ININ COMMERCECOMMERCE 10-0-2007.10-0-2007.
FOR:FOR: CARBONATED CARBONATEDCARI)cN4A11-11) SOFTSOFT SC DRINKS; DRINKS;WI (RINKS. CARBONATEDCARBONATED CARBONATED DRINKS DRINKSDRINKS DRINKS ENIIANCED ENHANCEDENHANCED ENI IANCII) WITZ WITHWITH Wllll I VITAM-VITAM- VITAM- INS,INS,INS. MINERALS,MINERALS,MINERAIS, NUTRIENTS, NUTRIENTS,NUTRIENTS, AMINOAMINOAMINO ACIDS ACIDSACIDSACIDS AND/OR AND/OR AND/ORAND/OR HERBS, HERBS; HERBS;HERBS; CARBONATEDCARBONATED CARBONATEDCARBONATED ENERGY ENERGY ENERGYENERGY OR SPORTSSP(R S DRINKS: DRINKS; EXCLUDING EXCLUDING PERISHABLE PERISHABLEPERISHABLE BEVERAGES BEVERAGESBEVERAGES CONTAININGCONTAININGCONFAIMNG FRUIT FRUITFRUIT JUICEJUICE OROR SOY, SOY,SOY. WHETHER WHETHERWHETHER SUCH SUCHSUCH PRODUCTSPRODUCTS PR(Nx1CTS AREARE ARE PASTEURIZEDPASTEURIZED PASTEURIZED OROR OR NOT,NOT, NOL INININ CLASSCI.ASSCLASS 32 3232 (U.S.(U.S. CLS.CIS.CLS. 45,45,45, 4646 ANDANI) 48).48).
FIRSTFIRST USEUSE 10-0-2007;10-0-2007;10.0-2007. ININ COMMERCECOMMERCE 1(10-200710-0-2007.10-0-2007.
111ETHE MARKMARK CONSISTS CONSISTSCONSISTS OF OFOF STANDART)STANDARDSTANDARDSTANDART) CI CHARACTERS CHARACTERSCHARACTERS IARAC`I1;RS WITHOUT WI17IOlrrWITHOUT CLAIM CLAIMCLAIM TO TO ANY ANYANY PAR- PAR- TICULAR FONT.FONT, STYLE,STYLE, SIZE,S17.F,SIZE, OROR COLORCOLOR.
NO CLAIMCLAIM ISIS MADEMADEMAIN: TOTO THETIZI:THE EXCLUSIVE EXCLUSIVE RIGHT RIGHTRIGHT TO TO TO USE USE USE "ENERGY" "ENERGY" 'ENERGY AND ANDAND "JUICE", 'JUICE',WICK . APARIAPART FROMFROM THE111ETHE MARKMARK MARK ASAS SHOWN.SHOWN.
SER.SER NO.NO. 77-109,959,77-109,959, FlFILED 111) 2-16-2007.
FRANKFRANK LATTUCA,LATTUCA,LATTUCA. EXAMININGEXAMINING ATTORNEYATTORNEY
P2,2,4Pa...,"Pcp2e,1Pc/A:01 7 K___9mK..leKe.5Kle5K.__-vei3K__«vec Pcm.j,"P2,..,01 s UuedorDirectorIhut,lw ..111w ulof thethKthe 1 1lUnited [hiedu.tcJailed Sate.StatenStates\:,:tt, .:at, Patern l'alt"1Patentl'aient a[da:Wandend.wt I:adeutau:. Itmdemarkltedeme,k t:l:aJcuu: mina. 111Ikc .Office OtherOffice I)fl.t
Exhibit 14 Page 4 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo
EXHIBIT 15
Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo Trademark Electronic Search System (TESS) http://tmsearhttp://tmsearch.uspto.gov/bin/showfield?f=doc&state=4810:ch.uspto.gov/bin/showfield?f=doc&state=4810:it91pg.10.1 it91pg.10.1
e UnitedUnited States Patent and Trademark Office HomHome e| Site IIndex ndex |Search'Search| FAQ'FAQ| GlossaryGlossary| GuidesGuides| ContactsContacts| eeBusinessBusiness| eBizeBiz alertsalerts| NewNews s| Help Trademarks > Trademark Electronic SearchSearch SystemSystem (TESS) (TESS)
TESSTESS waswas lastlast updatedupdated onon WedWed NovNov 2525 03:20:5703:20:57 ESTEST 20152015
11ESSTESS HOF18MCMEñ NEW Uffl!UER tirrituciumSTRUCTURED FREE FORM Fo rii HIk[nM3z8I D W#P ì71[:TüICT SEARCH OG BOTHA!BOTTOM HELP Logout PleasePlease logoutlogout whenwhen youyou areare donedone toto releaserelease systemsystem resourcesresources allocatedallocated for you. Record 1 out of 1
TSDR ASSIGN Status TTABTTAB Status (( UseUse thethe "Back" "Back" buttonbutton ofof ththee Internet BrowserBrowser toto return toto TESS)
MONSTERNiONSTLR ER CUBACUBA (( CUBA [[SA-LIMA BA-LIMA -1_1\1 -LIMA -LIMA 1
Word Mark MONSTER CUBACUBA-LIMA -LIMA Goods and ICIC 005.005. USUS 006006 018018 044044 046 051 052. G & S: NutritNutritionalional supplements in liquid form. FIRST USE: Services 20120904. FIRST USE IN COMMERCE: 20120904
ICIC 032.032. USUS 045045 046046 048.048. GG && S:S: Non-Non-alcoholicalcoholic beverages, namely, energy drinks, energy drinks flavored with juice, sports drinks, all enhanced with vitamins, minerals, nutrients,nutrients, proteins,proteins, aminoamino acids,acids, and/orand/or herbs, but excluding perishable beverage products that contaicontainn fruit juice or soy, whether such products are pasteurized or not. FIRST USE: 20120904. FIRST USE IN COMMERCE: 20120904 Standard Characters Claimed Mark Drawing (4)(4) STANDARD CHARACTER MARK Code Serial Number 85652401 Filing Date June 14, 2012 Current Basis 1A Original Filing 1B Basis Published for August 21, 2012 Opposition Registration 4269880 Number Registration January 1, 2013 Date Owner (REGISTRANT)(REGISTRANT) Monster Energy Company CORPORATION DELAWAREDELAWARE 11 MonsterMonster WayWay CoronaCorona CALIFORNIA 92879 Attorney of Diane M. Reed Record
1 of 2 11/25/2015 11:55 AM Exhibit 15 Page 1 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo Trademark Electronic Search System (TESS) http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4810:it91pg.10.1
Type of Mark TRADEMARK Register PRINCIPAL Live/Dead LIVE Indicator
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2 of 2 11/25/2015 11:55 AM Exhibit 15 Page 2 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo USPTO Assignments on the Web http://assignments.uspto.gov/assignments/q?db=tm&qt=sno&reel=&fra...
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No assignment has been recorded at the USPTO
For Serial Number: 85652401
If you have any comments or questions concerning the data displayed, contact PRD / Assignments at 571-272-3350. v.2.5 Web interface last modified: July 25, 2014 v.2.5
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1 of 1 11/25/2015 11:55 AM Exhibit 15 Page 3 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo
eb - Q tttatc& of fzie,,-PtP eitt nítebZaritteù tateo iptate Patent Patent anb ariù rabemarbraòerrarti Office Office
MONSTER CUBA -LIMA
Reg. No. 4,269,880 MONSTER ENERGY COMPANY (DELAWARE CORPORATION) SUITE 201 Registered Jan. 1, 2013 550 MONICA CIRCLE CORONA, CA 92880 Int. Cls.: 5 and 32 FOR: NUTRITIONAL SUPPLEMENTS IN LIQUID FORM, IN CLASS 5 (U.S. CLS. 6, 18, 44, 46, 51 AND 52). TRADEMARK FIRST USE 9-4-2012; IN COMMERCE 9-4-2012. PRINCIPAL REGISTER FOR: NON-ALCOHOLIC BEVERAGES, NAMELY, ENERGY DRINKS, ENERGY DRINKS FLAVORED WITH JNICE, -110E, SPORTS SPORTS DRINKS, DRINKS, ALL ALL ENHANCED ENHANCED WITH WITH VITAMINS, VITAMINS, MINER- MINER- ALS, NUTRIENTS, PROTEINS, AMINO ACIDS, AND/OR HERBS, BUT EXCLUDING PER- ISHABLE BEVERAGE PRODUCTSPRODUCTS THATTHAT CONTAINCONTAIN FRUIT FRUIT JUICE NICE OR SOY, WHETHER SUCH PRODUCTS ARE PASTEURIZED OR NOT, IN CLASS 32 (U.S. CLS. 45, 46 AND 48).
FIRST USE 9-4-2012;9-4-2012: IN COMMERCE 9-4-2012.
THE MARK CONSISTS OF STANDARD CHARACTERS WITHOUT CLAIM TO ANY PAR- TICULAR FONT, STYLE, SIZE, OR COLOR.
SN 85-652,401, FILED 6-14-2012.
GEOFFREY FOSDICK, EXAMINING ATTORNEY
Pat:elPajoiTZ 7
DirectorDi ootor of the United StatesStates PatentPatent and and -Trademark Trademark Office
Exhibit 15 Page 4 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo
EXHIBIT 16
Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo Trademark Electronic Search System (TESS)http://tmsearch.uspto. http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4810:prg3py.19.1 gov/bin/showfield?f=doc &state=4810:prg3py.19.1
e UnitedUnited States Patent and Trademark Office HomHome e| Site IIndex ndex |Search'Search| FAQ'FAQ| GlossaryGlossary| GuidesGuides| ContactsContacts| eeBusinessBusiness| eBizeBiz alertsalerts| NewNews s| Help Trademarks > Trademark Electronic SearchSearch SystemSystem (TESS) (TESS)
TESSTESS waswas lastlast updatedupdated onon WedWed NovNov 2525 03:21:2103:21:21 ESTEST 20152015
TESS11ESS MCMEñHOFe NewNEW UERUm BrituctuRtmSTRUCTURED FREEEe Fa«Fo firn 81eüW4NNowt 01[:Tarcr SEARCH OG BOTHA!BOTTOM HELP Logout PleasePlease logoutlogout whenwhen youyou areare donedone toto releaserelease systemsystem resourcesresources allocatedallocated for you. Record 1 out of 1
TSDR ASSIGN Status TTABTTAB Status (( UseUse thethe "Back" "Back" buttonbutton ofof ththee Internet BrowserBrowser toto return toto TESS)
MONSTERMONS I ENERGY ENERGY ENERGYLL N LRCY L R(; )B 1311: BFCBFCF C"
Word Mark MONSTER ENERGY BFC Goods and ICIC 005.005. USUS 006006 018 044 046 051 052. G & S: Nutritional supplements in liquid form. FIRST USE: 20090105. Services FIRST USE IN COMMERCE: 20090105
ICIC 032.032. USUS 045045 046046 048. G & S: Beverages, namely, carbonatedcarbonated softsoft drinks;drinks; carbonatedcarbonated and non-carbonatednon -carbonated softsoft drinksdrinks andand energyenergy drinks enhanced with vitamins,vitamins, minerals, nutrients,nutrients, proteins,proteins, amino amino acids and/or herbs; carbonated andand nonnon-carbonated -carbonated energy drinksdrinks and sportssports drinks,drinks, fruitfruit juicejuice drinksdrinks having having a juice content of 50% or less by volume that are shelf-stable;shelf -stable; allall thethe forforegoingegoing goodsgoods excludeexclude perishableperishable beverage products that contain fruit juice or soy, wwhetherhether such products are pasteurized or not. FIRST USE: 20090105. FIRST USE IN COMMERCE: 20090105 Standard Characters Claimed Mark Drawing (4)(4) STANDARD CHARACTER MARK Code Serial Number 8508612185086121 Filing Date July 16, 2010 Current Basis 1A Original Filing 1B Basis Published for July 12, 20112011 Opposition Registration 4147220 Number Registration May 22, 2012 Date Owner (REGISTRANT)(REGISTRANT) MONSTER ENERGYENERGY COMPANYCOMPANY CORPORATIONCORPORATION DELAWAREDELAWARE 11 MonsterMonster Way Way Corona Corona CALIFORNIA 92879
1 of 2 11/25/2015 11:19 AM Exhibit 16 Page 1 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo Trademark Electronic Search System (TESS) http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4810:prg3py.19.1
Assignment ASSIGNMENT RECORDED Recorded Attorney of Alina S. Morris Record Prior 3044314;3057061;3134842;AND OTHERS Registrations Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "ENERGY" APART FROM THE MARK AS SHOWN Type of Mark TRADEMARK Register PRINCIPAL Live/Dead LIVE Indicator
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2 of 2 11/25/2015 11:19 AM Exhibit 16 Page 2 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo USPTO Assignments on the Web http://assignments.uspto.gov/assignments/q?db=tm&qt=sno&reel=&fra...
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Trademark Assignment Abstract of Title
Total Assignments: 1 Serial # : 85086121 Filing Dt : 07/ 16/ 2010 Reg # : 4147220 Reg. Dt : 05/ 22/ 2012 Registrant: MONSTER ENERGY COMPANY Mark: MONSTER ENERGY BFC Assignment: 1 Reel/ Frame: 4701/ 0194 Recorded: 01/ 19/ 2012 Pages: 4
Conveyance: CHANGE OF NAME Assignor: HANSEN BEVERAGE COMPANY Exec Dt: 01/ 05/ 2012 Entity Type: CORPORATION Citizenship: DELAWARE Assignee: MONSTER ENERGY COMPANY Entity Type: CORPORATION 550 MONICA CIRCLE, SUITE 201 Citizenship: DELAWARE CORONA, CALIFORNIA 92880 Correspondent: DIANE M. REED 2040 MAIN STREET, 14TH FLOOR IRVINE, CA 92614
Search Results as of: 11/25/2015 02:19 PM If you have any comments or questions concerning the data displayed, contact PRD / Assignments at 571-272-3350. v.2.5 Web interface last modified: July 25, 2014 v.2.5
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1 of 1 11/25/2015 11:19 AM Exhibit 16 Page 3 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo
- Q tatc&tt offritanitehP e níteb tateotate. PatentPatent anbariù rabemarb raòerrar OfficeOffice e -dr
MONSTERMO1\STER ENERGY BFC
Reg. No. 4,147,220 MONSTER ENERGY COMPANY (DELAWARE CORPORATION) 550 MONICA CIRCLE, SUITESUITE 201201 Registered May 22, 2012 CORONA, CA 92880
Int. Cls.: 5 and 32 FOR: NUTRITIONAL SUPPLEMENTS IN LIQUID FORM, IN CLASS 5 (U.S. CLS. 6, 18, 44, 46, 51 AND 52).
TRADEMARK FIRST USE 1-5-2009;I-5-2009; IN COMMERCE 1-5-2009.
PRINCIPAL REGISTER FOR: BEVERAGES, NAMELY, CARBONATED SOFT DRINKS; CARBONATED AND NON- CARBONATED SOFT DRINKS AND ENERGY DRINKS ENHANCED WITH VITAMINS, MINERALS, NUTRIENTS, PROTEINS, AMINO ACIDS AND/OR HERBS; CARBONATED AND NON -CARBONATED ENERGY DRINKS AND SPORTS DRINKS, FRUIT NICE DRINKS HAVING A JUICENICE CONTENT CONTENT OFOF 50%50% OROR LESSLESS BY VOLUME THAT ARE SHELF -STABLE; ALL THE FOREGOING GOODS EXCLUDE PERISHABLE BEVERAGE PRODUCTS THAT CONTAIN FRUIT NICE OR SOY, WHETHER SUCH PRODUCTS ARE PASTEURIZED OR NOT, IN CLASS 32 (U.S. CLS. 45, 46 AND 48).
FIRSTFIRST USEUSE 1-5-2009:1-5-2009; ININ COMMERCECOMMERCE 1-5-2009.1-5-2009.
THE MARK CONSISTS OF STANDARD CHARACTERS WITHOUT CLAIM TO ANY PAR- TICULAR FONT, STYLE, SIZE, OR COLOR.
OWNER OF U.S. REG. NOS. 3,044,314, 3,134,842, AND OTHERS.
NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "ENERGY", APART FROM THE MARK AS SHOWN.
SN 85-086,121, FILED 7-16-2010.
LEIGH LOWRY, EXAMINING ATTORNEY
Pat:elPajoiTZ 7
DirectorDi ootor of the United StatesStates PatentPatent and and -Trademark Trademark Office
Exhibit 16 Page 4 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo
EXHIBIT 17
Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo Trademark Electronic Search System (TESS)http://tmsearch.uspto. http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4810:prg3py.20.1 gov/bin/showfield?f=doc &state=4810:prg3py.20.1
UnitedUnited States Patent and Trademark Office
HomHome e| Site IIndex ndex |Search'Search| FAQ'FAQ| GlossaryGlossary| GuidesGuides| ContactsContacts| eeBusinessBusiness| eBizeBiz alertsalerts| NewNews s| Help Trademarks > Trademark Electronic SearchSearch SystemSystem (TESS) (TESS)
TESSTESS waswas lastlast updatedupdated onon WedWed NovNov 2525 03:21:2103:21:21 ESTEST 20152015
11ESS MCMEñ NEW UERUffl! BrituctuittmSTRUCTURED Ee Fae enowsaaicr81eüW4N 01[:T SEARCH OG BOTTOM HELP íLogout PleasePlease logoutlogout whenwhen youyou areare donedone toto releaserelease systemsystem resourcesresources allocatedallocated for you. Record 1 out of 1
TSDR ASSIGN Status TTABTTAB Status (( UseUse thethe "Back" "Back" buttonbutton ofof ththee Internet BrowserBrowser toto return toto TESS)TESS)
MONSlMONSMf_)N;1VRMONNI lILRI 'L.ltLit4 ENERGY LHUtOY'.N',4ftvENERGY!'NFRctY)( I\ IUL ULMARA lIII11. IRAIRAI 1!tALedRA I3LULLLIL.UL.13LIJL Ll1..l.Jl.31 I 'I
Word Mark MONSTER ENERGY ULTRA BLUE Goods and ICIC 005.005. USUS 006006 018018 044044 046046 051051 052.052. GG && S: Nutritional supplements in liquid form; vitamin fortified Services beverages. FIRST USE: 20130313. FIRSTFIRST USE IN COMMERCE: 20130313
ICIC 032.032. USUS 045045 046046 048.048. GG && S:S: Non-alcoholicNon-alcoholic beverages, namely, energy drinks, soft drinks, sports drinks, all enhanced with vitamins, minerals, nutrients, amino acids and/or herbs;herbs; allall thethe foregoingforegoing goodsgoods excludeexclude perishable beverage products that containcontain fruit juice or soy, whether such products are pasteurized or not. FIRST USE: 20130313. FIRST USE IN COMMERCE: 20130313 Standard Characters Claimed Mark Drawing (4)(4) STANDARDSTANDARD CHARACTER MARK Code Serial Number 85813927 Filing DateDate January 2, 2013 Current Basis 1A Original Filing 1B Basis Published for September 17, 2013 Opposition Registration 4534414 Number Registration May 20, 2014 Date Owner (REGISTRANT)(REGISTRANT) MonsterMonster Energy Company COCORPORATIONRPORATION DELAWARE 11 MonsterMonster WayWay CoronaCorona CALIFORNIA 92879 Attorney of Diane M. Reed Record
1 of 2 11/25/2015 11:20 AM Exhibit 17 Page 1 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo Trademark Electronic Search System (TESS) http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4810:prg3py.20.1
Prior 3852123;3948164;3966554;AND OTHERS Registrations Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "ENERGY" AND "BLUE" APART FROM THE MARK AS SHOWN Type of Mark TRADEMARK Register PRINCIPAL Live/Dead LIVE Indicator
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2 of 2 11/25/2015 11:20 AM Exhibit 17 Page 2 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo USPTO Assignments on the Web http://assignments.uspto.gov/assignments/q?db=tm&qt=sno&reel=&fra...
United States Patent and Trademark Office
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No assignment has been recorded at the USPTO
For Serial Number: 85813927
If you have any comments or questions concerning the data displayed, contact PRD / Assignments at 571-272-3350. v.2.5 Web interface last modified: July 25, 2014 v.2.5
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1 of 1 11/25/2015 11:20 AM Exhibit 17 Page 3 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo
cb - Q tttatc& of fzie,,-PtP eitt nítebZaritteù tateo iptate Patent Patent anb ariù rabemarbraòerrarti Office Office
MONSTER ENERGY ULTRA BLUE
Reg. No. 4,534,414 MONSTER ENERGY COMPANY (DELAWARE CORPORATION) 1 MONSTER WAY Registered May 20, 2014 CORONA, CA 92879
Int. Cls.: 5 and 32 FOR: NUTRITIONAL SUPPI,EMENTSSUPPLEMENTS IN LIQUID FORM; VITAMIN FORTIFIED BEVERAGES, IN CLASS 5 (U.S. CLS. 6, 18, 44, 46, 51 AND 52).
TRADEMARK FIRST USE 3-13-2013; IN COMMERCE 3-13-2013.
PRINCIPAL REGISTER FOR: NON-ALCOIIOLICNON-ALCOHOLIC BEVERAGES, NAMELY, ENERGY DRINKS, SOFT DRINKS, SPORTS DRINKS, ALL ENHANCED WITH VITAMINS, MINERALS, NUTRIENTS, AMINO ACIDS AND/OR HERBS; ALL THE FOREGOING GOODS EXCLUDE PERISHABLE BEVERAGE PRODUCTS THAT CONTAIN FRUIT NICE OR SOY, WHETHER SUCH PRODUCTS ARE PASTEURIZED OR NOT, IN CLASS 32 (U.S. CLS. 45, 46 AND 48).
FIRST USE 3-13-2013; IN COMMERCE 3-13-2013.
THE MARK CONSISTS OF STANDARD CHARACTERS WITHOUT CLAIM TO ANY PAR- TICULAR FONT, STYLE, SIZE, OR COLOR.
OWNER OF U.S. REG. NOS. 3,852,123, 3,966,554, AND OTHERS.
NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "ENERGY" AND "BLUE", APART FROM THE MARK AS SHOWN.
SN 85-813,927, FILED 1-2-2013.
GEOFFREY FOSDICK, EXAMINING ATTORNEY
Deputy Director of the United States Patent and Trademark Office
Exhibit 17 Page 4 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo
EXHIBIT 18
Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo Trademark Electronic Search System (TESS)http://tmsearch.uspto. http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4810:prg3py.21.1 gov/bin/showfield?f=doc &state=4810:prg3py.21.1
UnitedUnited States Patent and Trademark Office
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TESSTESS waswas lastlast updatedupdated onon WedWed NovNov 2525 03:21:2103:21:21 ESTEST 20152015
11ESS MCMEñ NEW UERUffl! BrituctuittmSTRUCTURED EeEE FoRmFae enowsaaicrdI40W32üICf SEARCH OG BOTTOM HELP íLogout PleasePlease logoutlogout whenwhen youyou areare donedone toto releaserelease systemsystem resourcesresources allocatedallocated for you. Record 1 out of 1
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F- MONSTERMONS':`FkM1.1411RiejS7F:P nrc*fldeirerFit riPAR4 FNMZ(.YENERGYENERGY - lJULTRAI .lLTRA IIRA REDRH Rn) ))
Word Mark MONSTER ENERGY ULTRA RED Goods and ICIC 005.005. USUS 006006 018018 044044 046046 051051 052.052. GG && S: Nutritional supplements in liquid form; vitamin fortified Services beverages. FIRST USE: 20130901. FIRSTFIRST USE IN COMMERCE: 20130901
ICIC 032.032. USUS 045045 046046 048.048. GG && S:S: Non-alcoholicNon-alcoholic beverages, namely, energy drinks, soft drinks, sports drinks, all enhanced with vitamins, minerals, nutrients, amino acids and/or herbs;herbs; allall thethe foregoingforegoing goodsgoods excludeexclude perishable beverage products that containcontain fruit juice or soy, whether such products are pasteurized or not. FIRST USE: 20130901. FIRST USE ININ COMMERCE:COMMERCE: 2013090120130901 Standard Characters Claimed Mark Drawing (4)(4) STANDARDSTANDARD CHARACTER MARK Code Serial Number 85958638 Filing DateDate June 13, 2013 Current Basis lA1A Original Filing 1B Basis Published for March 4, 2014 Opposition Registration 4532292 Number Registration May 20, 2014 Date Owner (REGISTRANT)(REGISTRANT) MonsterMonster Energy Company COCORPORATIONRPORATION DELAWARE 11 MonsterMonster WayWay CoronaCorona CALIFORNIA 92879 Attorney of Diane M. Reed Record
1 of 2 11/25/2015 11:20 AM Exhibit 18 Page 1 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo Trademark Electronic Search System (TESS) http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4810:prg3py.21.1
Prior 3852123;3948164;3966554;AND OTHERS Registrations Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "ENERGY" AND "RED" APART FROM THE MARK AS SHOWN Type of Mark TRADEMARK Register PRINCIPAL Live/Dead LIVE Indicator
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2 of 2 11/25/2015 11:20 AM Exhibit 18 Page 2 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo USPTO Assignments on the Web http://assignments.uspto.gov/assignments/q?db=tm&qt=sno&reel=&fra...
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No assignment has been recorded at the USPTO
For Serial Number: 85958638
If you have any comments or questions concerning the data displayed, contact PRD / Assignments at 571-272-3350. v.2.5 Web interface last modified: July 25, 2014 v.2.5
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1 of 1 11/25/2015 11:21 AM Exhibit 18 Page 3 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo
cb - Q tttatc& of fzie,,-PtP eitt nítebZaritteù tateo iptate Patent Patent anb ariù rabemarbraòerrarti Office Office
MONSTER ENERGY ULTRA RED
Reg. No. 4,532,292 MONSTER ENERGY COMPANY (DELAWARE CORPORATION) 1 MONSTER WAY Registered May 20, 2014 CORONA, CA 92879
Int. Cls.: 5 and 32 FOR: NUTRITIONAL SUPPI,EMENTSSUPPLEMENTS IN LIQUID FORM; VITAMIN FORTIFIED BEVERAGES, IN CLASS 5 (U.S. CLS. 6, 18, 44, 46, 51 AND 52).
TRADEMARK FIRST USE 9-1-2013; IN COMMERCE 9-1-2013.
PRINCIPAL REGISTER FOR: NON-ALCOIIOLICNON-ALCOHOLIC BEVERAGES, NAMELY, ENERGY DRINKS, SOFT DRINKS, SPORTS DRINKS, ALL ENHANCED WITH VITAMINS, MINERALS, NUTRIENTS, AMINO ACIDS AND/OR HERBS; ALL THE FOREGOING GOODS EXCLUDE PERISHABLE BEVERAGE PRODUCTS THAT CONTAIN FRUIT NICE OR SOY, WHETHER SUCH PRODUCTS ARE PASTEURIZED OR NOT, IN CLASS 32 (U.S. CLS. 45, 46 AND 48).
FIRST USE 9-1-2013;9-1-2013: IN COMMERCE 9-1-2013.
THE MARK CONSISTS OF STANDARD CHARACTERS WITHOUT CLAIM TO ANY PAR- TICULAR FONT, STYLE, SIZE, OR COLOR.
OWNER OF U.S. REG. NOS. 3,852,123, 3,966,554 AND OTHERS.
NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "ENERGY" AND "RED", APART FROM THE MARK AS SHOWN.
SER. NO. 85-958,638, FILED 6-13-2013.
GEOFFREY FOSDICK, EXAMINING ATTORNEY
Deputy Director of the United States Patent and Trademark Office
Exhibit 18 Page 4 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo
EXHIBIT 19
Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo Trademark Electronic Search System (TESS)http://tmsearch.uspto. http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4810:prg3py.22.1 gov/bin/showfield?f=doc &state=4810:prg3py.22.1
UnitedUnited States Patent and Trademark Office
HomHome e| Site IIndex ndex |Search'Search| FAQ'FAQ| GlossaryGlossary| GuidesGuides| ContactsContacts| eeBusinessBusiness| eBizeBiz alertsalerts| NewNews s| Help Trademarks > Trademark Electronic SearchSearch SystemSystem (TESS) (TESS)
TESSTESS waswas lastlast updatedupdated onon WedWed NovNov 2525 03:21:2103:21:21 ESTEST 20152015
11ESS MCMEñ NEW UERUffl! BrituctuittmSTRUCTURED Ee Fa« enowsaaicr81eüW4N 01[:T SEARCH OG BOTTOM HELP íLogout PleasePlease logoutlogout whenwhen youyou areare donedone toto releaserelease systemsystem resourcesresources allocatedallocated for you. Record 1 out of 1
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MONSTERMONSTER M-80 \4-80\1SO 18O1-()
Word Mark MONSTER M-80 Translations The wording "M-80" has no meaning in a foreign language. Goods and Services ICIC 005.005. USUS 006006 018018 044044 046046 051051 052.052. GG & S: NuNutritionaltritional supplements. FIRST USE: 20070300. FIRST USE IN COMMERCE: 20070300 Standard Characters Claimed Mark Drawing Code (4)(4) STANDARDSTANDARD CHARACTERCHARACTER MARK Serial Number 77095055 Filing Date January 30, 2007 Current Basis 1A1 A Original Filing Basis 1B Published for April 29, 2008 Opposition Registration Number 3966554 Registration DateDate May 24, 20112011 Owner (REGISTRANT)(REGISTRANT) HansenHansen BeverageBeverage Company CORPORATION DELAWAREDELAWARE 550550 MonicaMonica CircleCircle Suite 201 Corona CALIFORNIA 92880
(LAST(LAST LISTEDLISTED OWNER) MONSTER ENERGYENERGY COMPANYCOMPANY CORPORATIONCORPORATION DELAWAREDELAWARE 11 Monster Way Corona CALIFORNIA 92879 Assignment Recorded ASSIGNMENT RECORDED Attorney of Record Diane M. Reed Type of Mark TRADEMARK Register PRINCIPAL Live/Dead Indicator LIVE
1 of 2 11/25/2015 11:21 AM Exhibit 19 Page 1 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo Trademark Electronic Search System (TESS) http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4810:prg3py.22.1
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2 of 2 11/25/2015 11:21 AM Exhibit 19 Page 2 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo USPTO Assignments on the Web http://assignments.uspto.gov/assignments/q?db=tm&qt=sno&reel=&fra...
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Trademark Assignment Abstract of Title
Total Assignments: 1 Serial # : 77095055 Filing Dt : 01/ 30/ 2007 Reg # : 3966554 Reg. Dt : 05/ 24/ 2011 Registrant: Hansen Beverage Company Mark: MONSTER M- 80 Assignment: 1 Reel/ Frame: 4699/ 0063 Recorded: 01/ 13/ 2012 Pages: 10
Conveyance: CHANGE OF NAME Assignor: HANSEN BEVERAGE COMPANY Exec Dt: 01/ 05/ 2012 Entity Type: CORPORATION Citizenship: DELAWARE Assignee: MONSTER ENERGY COMPANY Entity Type: CORPORATION 550 MONICA CIRCLE, SUITE 201 Citizenship: DELAWARE CORONA, CALIFORNIA 92880 Correspondent: DIANE M. REED 2040 MAIN STREET, 14TH FLOOR IRVINE, CA 92614
Search Results as of: 11/25/2015 02:21 PM If you have any comments or questions concerning the data displayed, contact PRD / Assignments at 571-272-3350. v.2.5 Web interface last modified: July 25, 2014 v.2.5
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1 of 1 11/25/2015 11:21 AM Exhibit 19 Page 3 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo
eytitt- tatte5tattg:sptate412 tattttategattg ofofofZintertie,ofantericetebofainan,ani¡jcric,Prterft,. . fainericeebttëínttetiMnítebUnitebLillitfÙníteb tatesiiStatee*tates etatftate ¡Patna Patentpatent¡Datent ¡Patent tateg Patentanti anb anbanbanù CdÙflllal'li anti rabemarCTrabiemarkZrabfnar[irabemarb Lratielllari (DMus Office ffíce(Dffueffíte g -i
MONSTERMONSTER M-80M-80
Reg,Reg. No.No.tio. 3,966,5543,966,554 HANSEN BEVERAGEBIivFJtn(,).lOMPANY COMPANY IIN{I.AWARI{ (DELAWARE C(NtPORA710Nd) CORPORATION) 550 MONICAMONICA CIRCLE Registered MayMay\1ay 11ay 24, 24,24, 24, 2011 20112011 2011 SUITE SUITE SUM'.surrESUITE 2012o1201 201 CORONA,CORONA. CA 92880 Int.Int.111t.( CI.:Cl.:CI.: I.: 55 FOR:FOR:FOR NIJ7RI71ONAI.NUTRITIONALNUTRITIONAL SIIPPI.EMI:NfS.SUPPLEMENTS,SUPPLEMENTS, IN ININ CLASS CLASSCLASS 5 55 (U.S. (U.S.(U.S. CLS.CLS. 6.6,6, 18,Iß.4.1.46.18, 44,44, 46,46, 5151 ANDANI)AND 52). 52).52).
TRADEMARK FIRSTFIRSTFIR.ST USE USEUSE 3-0-2007; 3-0-2007;3-0.2007. IN ININ COMMERCECOMMERCE 3.0-2007.3-0-2007.3-0-2007.
PRINCIPAL REGISTERREGISTER THE MARK CONSISTSCONSISTS OF OFOF STANDARD STANDARDSTANDARD CHARACTERS CHARACTERSCHARACTERS WITHOUT WITHOUT WITHOUT CLAIM CLAIMCLAIM TO TO ANY ANY PAR- PAR- TICULARTICULAR FONT.FONT,FONT, STYLE.STYLE,STYLE, SIZE.SIZE,SIZE, OROR COLOR.COLOR.
771:THE WORDING "M-80"3A-80""M-80''MAO" HASHASIIAS NONO MEANINGMEANING INININA AA FOREIGN FOREIGNFOREIGN LANGUAGE.LANGUAGE.
SN 77-095,055,77.095,055,77-095.055, FILEDFILED 1-30-2007.1-30-20071-30-2007.
FRANK LATTUCA,LATTTJCA,I.AI-RJCA. EXAMINING EXAMININGEXAMINING ATTPORNEY ATTORNEYATTORNEY
P2,201P2,2,4Pa...,"Pcp2e,1Pc/A:01 7 3: K___9m K..leKe.5Kle5K.__-vei3K_Ipte P2,..,01 s Ihtc,lwDirectorI hrcctor oJof III Exhibit 19 Page 4 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo EXHIBIT 20 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo Trademark Electronic Search System (TESS) http://tmsearhttp://tmsearch.uspto.gov/bin/showfield?f=doc&state=4810:ch.uspto.gov/bin/showfield?f=doc&state=4810:it91pg.12.1 it91pg.12.1 UnitedUnited States Patent and Trademark Office HomHome e| Site IIndex ndex |Search'Search| FAQ'FAQ| GlossaryGlossary| GuidesGuides| ContactsContacts| eeBusinessBusiness| eBizeBiz alertsalerts| NewNews s| Help Trademarks > Trademark Electronic SearchSearch SystemSystem (TESS) (TESS) TESSTESS waswas lastlast updatedupdated onon WedWed NovNov 2525 03:20:5703:20:57 ESTEST 20152015 11ESS MCMEñ NEW UERUffl! BranumBrituctuittmSTRUCTURED EeEE FoRmFa«FOR enowsaaicr9otowsa8IÍo1kUlWSiI! D W#P ì71[:T ì]ICfacr SEARCH OG BOTTOM HELP íLogout PleasePlease logoutlogout whenwhen youyou areare donedone toto releaserelease systemsystem resourcesresources allocatedallocated for you. Record 1 out of 1 TSDR ASSIGN Status TTABTTAB Status (( UseUse thethe "Back" "Back" buttonbutton ofof ththee Internet BrowserBrowser toto return toto TESS)TESS) M[lld.`rlrltM[NIX1111111»IMPMONSTERM()A,iS'fF}Z 1memt *Si }a3q RNKNERGYr }':}ZC"rYERC tYiY F'X11tAEXTRAF.X'1"RA XIRAXIX4XlR,+l STRENGTHgyRENGTS9TRIM TREN CrTH'e TH H NITROUSNMTR(NITROUSHQ NITROUS R KIi VS TECHNOLOGYTECHNOLOGY TECHNOLO(TECHNOLOGYTECHNOLOGY Word Mark MONSTER ENERGY EXTRA STRENGTH NITROUS TECHNOLOGY Goods and ICIC 005.005. USUS 006006 018018 044044 046046 051 052. G & S: NutritiNutritionalonal supplements in liquid form. FIRST USE: Services 20101100. FIRST USE IN COMMERCE:COMMERCE: 2010110020101100 ICIC 032.032. USUS 045045 046046 048.048. GG && S: Beverages, namely, carbonated soft drinks; carbonated energy drinks; carbonated sports drinks; soft drinks, all enhanced with vitamins,vitamins, minerals,minerals, nutrients,nutrients, proteins,proteins, aminoamino acids,acids, and/or herbs, but excluding perishable beverage products tthathat contain fruit juice or soy, whether such products are pasteurized or not. FIRST USE: 20101100. FIRST USE IN COMMERCE: 20101100 Standard Characters Claimed Mark Drawing (4)(4) STANDARD CHARACTER MARK Code Serial Number 85086513 Filing DateDate July 16, 2010 Current Basis 1A Original Filing 1B Basis Published for July 12,12, 20112011 Opposition Registration 4030735 Number Registration September 27, 20112011 Date Owner (REGISTRANT)(REGISTRANT) Hansen Beverage Company CORPORCORPORATIONATION DELAWARE SuiteSuite 201201 550550 Monica Circle Corona CALIFORNIA 92880 (LAST(LAST LISTED OWNER) MONSTERMONSTER ENERGYENERGY COMPANYCOMPANY CORPORATIONCORPORATION DELAWAREDELAWARE 1 1 Monster Monster Way Way 1 of 2 11/25/2015 11:58 AM Exhibit 20 Page 1 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo Trademark Electronic Search System (TESS) http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4810:it91pg.12.1 Corona CALIFORNIA 92879 Assignment ASSIGNMENT RECORDED Recorded Attorney of Alina S. Morris Record Prior 3044314;3057061;3134842;AND OTHERS Registrations Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "ENERGY EXTRA STRENGTH NITROUS TECHNOLOGY" APART FROM THE MARK AS SHOWN Type of Mark TRADEMARK Register PRINCIPAL Live/Dead LIVE Indicator | .HOME | SITE INDEX| SEARCH | eBUSINESS | HELP | PRIVACY POLICY 2 of 2 11/25/2015 11:58 AM Exhibit 20 Page 2 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo USPTO Assignments on the Web http://assignments.uspto.gov/assignments/q?db=tm&qt=sno&reel=&fra... United States Patent and Trademark Office Hom e| Site I ndex| Search| Guides| Contacts| eBusiness| eBiz alerts| New s| Help Assignments on the Web > Trademark Query Trademark Assignment Abstract of Title Total Assignments: 1 Serial # : 85086513 Filing Dt : 07/ 16/ 2010 Reg # : 4030735 Reg. Dt : 09/ 27/ 2011 Registrant: Hansen Beverage Company Mark: MONSTER ENERGY EXTRA STRENGTH NITROUS TECHNOLOGY Assignment: 1 Reel/ Frame: 4699/ 0063 Recorded: 01/ 13/ 2012 Pages: 10 Conveyance: CHANGE OF NAME Assignor: HANSEN BEVERAGE COMPANY Exec Dt: 01/ 05/ 2012 Entity Type: CORPORATION Citizenship: DELAWARE Assignee: MONSTER ENERGY COMPANY Entity Type: CORPORATION 550 MONICA CIRCLE, SUITE 201 Citizenship: DELAWARE CORONA, CALIFORNIA 92880 Correspondent: DIANE M. REED 2040 MAIN STREET, 14TH FLOOR IRVINE, CA 92614 Search Results as of: 11/25/2015 02:58 PM If you have any comments or questions concerning the data displayed, contact PRD / Assignments at 571-272-3350. v.2.5 Web interface last modified: July 25, 2014 v.2.5 | .HOME | INDEX| SEARCH | eBUSINESS | CONTACT US | PRIVACY STATEMENT 1 of 1 11/25/2015 11:58 AM Exhibit 20 Page 3 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo eb of ani, tatc& fzie,,-tP eitt nítebZaritteù *tateo iptate Patent Patent anb ariù Zrabemarbraòerrarti OfficeOffice Ir MONSTER ENERGY EXTRA STRENGTH NITROUS TECHNOLOGYTECHNOLOGY Reg. No. 4,030,735 HANSEN BEVERAGE COMPANY (DELAWARE CORPORATION) SUITE 201 Registered Sep. 27, 2011 550 MONICA CIRCLE CORONA, CA 92880 Int. Cls.: 5 and 32 FOR: NUTRITIONAL SUPPLEMENTS IN LIQUID FORM, IN CLASS 5 (U.S. CLS. 6, 18, 44, 46, 51 AND 52). TRADEMARK FIRST USE 11-0-2010; IN COMMERCE 11-0-2010. PRINCIPAL REGISTER FOR: BEVERAGES, NAMELY, CARBONATED SOFT DRINKS; CARBONATED ENERGY DRINKS; CARBONATED SPORTS DRINKS; SOFT DRINKS, ALL ENHANCED WITH VIT- AMINS, MINERALS, NUTRIENTS, PROTEINS, AMINO ACIDS, AND/OR HERBS, BUT EX- CLUDING PERISHABLE BEVERAGE PRODUCTS THAT CONTAIN FRUIT NICE OR SOY,SOY WHETHER SUCH PRODUCTS ARE PASTEURIZED OR NOT, IN CLASS 32 (U.S. CLS. 45, 46 AND 48). FIRST USE 11-0-2010; IN COMMERCE 11-0-2010. THE MARK CONSISTS OF STANDARD CHARACTERS WITHOUT CLAIM TO ANY PAR- TICULAR FONT, STYLE, SIZE, OR COLOR. OWNER OF U.S. REG. NOS. 3,044,314, 3,134,842 AND OTHERS. NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "ENERGY EXTRA STRENGTH NITROUS TECHNOLOGY", APART FROM THE MARK AS SHOWN. SER. NO. 85-086,513, FILED 7-16-2010. LEIGH LOWRY, EXAMINING ATTORNEY Pat:elPajoiTZ 7 DirectorDi ootor of the United StatesStates PatentPatent and and -Trademark Trademark Office Exhibit 20 Page 4 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo EXHIBIT 21 Amended Notice of Opposition TTAB OppositionOpposition No.No. 9122505091225050 Monster Energy Company v. Chun Hua Lo Trademark Electronic Search System (TESS) United States Patent and Trademark OfficeOffice HomHome e| Site IIndex ndex| SearchSearch| FAQFAQ| GlossaryGlossary| GuidesGuides| ContactsContacts| eBusinesseBusiness| eBizeBiz alerts| NewsNew s |HelpHelp Trademarks > Trademark Electronic SearchSearch SystemSystem (TESS)(TESS) TESS waswas lastlast updatedupdated onon ThuThu FebFeb 99 03:31:4403:31:44 ESTEST 20172017 TE55 HOME NEW USER STRUCTURED FREE FaRFOR 9sQw#R BICr SEARCH OG BorItirr HELP Logout Please logout when you are done to release system resources allocated for you. Record 1 out ofof 11 TSDR ASSIGN Status TTAB Status (( UseUse thethe "Back""Back" buttonbutton of the Internet Browser to return to TESS)TESS) MONSTERMONSTFMONSTI:RNi(1\ S1IR R ENERGY 1:Ni:RGYENERGYI-NFRGY Word Mark MONSTER ENERGY Goods and Services ICIC 043.043. USUS 100100 101.101. GG && S:S: RestaurantRestaurant services;services; barbar services.services. FIRSTFIRST USE:USE: 20161017.20161017. FIRSTFIRST USEUSE ININ COMMERCE: 20161017 Standard Characters Claimed Mark Drawing Code (4) STANDARD CHARACTER MARKMARK Serial Number 86133110 Filing Date December 2, 2013 Current Basis 1A1A Original Filing Basis 1B1B Published for February 18, 2014 Opposition Registration Number 5114854 Registration Date January 3, 2017 Owner (REGISTRANT) Monster Energy Company CORPORATION DELAWARE 1 Monster Way Corona CALIFORNIA 92879 Attorney ofof RecordRecord Diane M. Reed Prior Registrations 3057061 Type of Mark SERVICE MARK Register PRINCIPAL Live/Dead IndicatorIndicator LIVE Te-SRMcHRE Taw USER STRUCTURED FREE FORM 91é[ w 1351Cí SEARCH OG TOP HELP |I .HOME |I SITE INDEXINDEX'| SEARCHSEARCH |I eBUSINESSeBUSINESS |I HELP |I PRIVACY POLICY http://tmsearch.uspto.gov/bin/showfield?fdoc&state=4803:i140gg.2.http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4803:il40qg.2.1[2/9/2017 1[2/9/2017 1:12:551:12:55 PM]PM] Exhibit 21 21 Page Page 11 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo Trademark Electronic Search System (TESS) http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4803:il40qg.2.1[2/9/2017 1:12:55 PM] Exhibit 21 Page 2 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo USPTO Assignments on the Web United States Patent and Trademark Office Hom e| Site I ndex| Search| Guides| Contacts| eBusiness| eBiz alerts| New s| Help Assignments on the Web > Trademark Query No assignment has been recorded at the USPTO For Serial Number: 86133110 If you have any comments or questions concerning the data displayed, contact PRD / Assignments at 571-272-3350. v.2.5 Web interface last modified: July 25, 2014 v.2.5 | .HOME | INDEX| SEARCH | eBUSINESS | CONTACT US | PRIVACY STATEMENT http://assignments.uspto.gov/assignments/q?db=tm&qt=sno&reel=&frame=&sno=86133110[2/9/2017 1:13:42 PM] Exhibit 21 Page 3 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo eb f;) t at t oI eitt %ítb Atateg datent anb Trabemarti effíce MONSTER ENERGY Reg. No. 5,114,854 Monster Energy Company (DELAWARE CORPORATION) 1 Monster Way Registered Jan. 03,03, 20172017 Corona, CA 92879 Int. Cl.:Cl.: 4343 CLASS 43: Restaurant services; bar services FIRST USE 10-17-2016; IN COMMERCE 10-17-2016 Service MarkMark THE MARK CONSISTS OF STANDARD STANDARD CHARACTERS WITHOUT CLAIM TO ANY Principal Register PARTICULAR FONT STYLE, SIZE OR COLOR OWNER OF U.S.U.S. REG.REG. NO.NO. 30570613057061 SER. NO. 86-133,110, FILED 12-02-2013 GEOFFREY A FOSDICK, EXAMINING ATTORNEY Director of the United States Patent and Trademark Office Exhibit 21 Page 4 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo EXHIBIT 22 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo Trademark Electronic Search System (TESS) United States Patent and Trademark Office Hom e| Site I ndex| Search| FAQ| Glossary| Guides| Contacts| eBusiness| eBiz alerts| New s| Help Trademarks > Trademark Electronic Search System (TESS) TESS was last updated on Thu Feb 9 03:31:44 EST 2017 Logout Please logout when you are done to release system resources allocated for you. Record 1 out of 1 ( Use the "Back" button of the Internet Browser to return to TESS) Word Mark M MONSTER ENERGY Goods and IC 043. US 100 101. G & S: Restaurant services; bar services. FIRST USE: 20161017. FIRST USE IN Services COMMERCE: 20161017 Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS Design Search 03.17.03 - Claws; Feet, bird; Parts of birds: claws, talons, feet, foot tracks; Talons; Tracks, bird Code 27.03.05 - Objects forming letters or numerals Serial Number 86131120 Filing Date November 27, 2013 Current Basis 1A Original Filing 1B Basis Published for February 18, 2014 Opposition Registration 5114853 Number Registration Date January 3, 2017 Owner (REGISTRANT) Monster Energy Company CORPORATION DELAWARE 1 Monster Way Corona CALIFORNIA 92879 Attorney of Record Diane M. Reed Prior Registrations 3134841 Description of Mark Color is not claimed as a feature of the mark. The mark consists of the letter "M" in the form of a claw above the words "MONSTER ENERGY". Type of Mark SERVICE MARK Register PRINCIPAL Live/Dead Indicator LIVE http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4803:il40qg.3.1[2/9/2017 1:15:13 PM] Exhibit 22 Page 1 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo Trademark Electronic Search System (TESS) | .HOME | SITE INDEX| SEARCH | eBUSINESS | HELP | PRIVACY POLICY http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4803:il40qg.3.1[2/9/2017 1:15:13 PM] Exhibit 22 Page 2 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo USPTO Assignments on the Web United States Patent and Trademark Office Hom e| Site I ndex| Search| Guides| Contacts| eBusiness| eBiz alerts| New s| Help Assignments on the Web > Trademark Query No assignment has been recorded at the USPTO For Serial Number: 86131120 If you have any comments or questions concerning the data displayed, contact PRD / Assignments at 571-272-3350. v.2.5 Web interface last modified: July 25, 2014 v.2.5 | .HOME | INDEX| SEARCH | eBUSINESS | CONTACT US | PRIVACY STATEMENT http://assignments.uspto.gov/assignments/q?db=tm&qt=sno&reel=&frame=&sno=86131120[2/9/2017 1:15:44 PM] Exhibit 22 Page 3 of 4 Amended Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo eb f;) t at t oI eitt %ítb Atateg datent anb Trabemarti effíce hierej`eRw IC' IFrrr Reg. No. 5,114,853 Monster Energy Company (DELAWARE CORPORATION) 1 Monster Way Registered Jan. 03,03, 20172017 Corona, CA 92879 Int. Cl.:Cl.: 4343 CLASS 43: Restaurant services; bar services FIRST USE 10-17-2016; IN COMMERCE 10-17-2016 Service MarkMark The mark mark consists consists of the the letter letter "M" "M" in in the the form form of of a aclaw claw above above the the words words "MONSTER "MONSTER Principal Register ENERGY". OWNER OF U.S.U.S. REG.REG. NO.NO. 31348413134841 SER. NO. 86-131,120, FILED 11-27-2013 GEOFFREY A FOSDICK, EXAMINING ATTORNEY Director of the United States Patent and Trademark Office Exhibit 22 Page 4 of 4 Amended Notice of Opposition HANBEV.3266M TRADEMARK IN THE UNITED STATES PATENT AND TRADEMARK OFFICE BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD ) MONSTER ENERGY COMPANY, ) Opposition No.: 91225050 ) Opposer, ) Serial No.: 86/274025 ) v. ) ) CHUN HUA LO, ) Mark: ) Applicant. ) ) DECLARATION OF JULIANNA M. SIMON IN SUPPORT OF OPPOSER’S MOTION FOR LEAVE TO FILE AMENDED NOTICE OF OPPOSITION 1. I am an attorney licensed to practice in the State of California. I am an associate with the law firm of Knobbe, Martens, Olson & Bear LLP, counsel for Opposer, Monster Energy Company (“Opposer”) in the above-identified Opposition proceeding. I have personal knowledge of the facts set forth below. If called upon and sworn as a witness, I could and would competently testify as set forth below. 2. On April 8, 2016, Opposer served its First Set of Requests for Production of Documents and Things (Nos. 1-35) (“Document Requests”), First Set of Interrogatories (Nos. 1- 37) (“Interrogatories”), and First Set of Requests for Admission (Nos. 1-18) (“Requests for Admission”) (collectively, “Discovery Requests”) in the opposition proceeding. 3. On May 12, 2016, Applicant served its responses to Opposer’s Discovery Requests. Attached hereto as Exhibits 1-3 are true and correct copies of the relevant portions of Applicant’s Responses to Opposer’s Document Requests (Ex. 1), Applicant’s Responses to - 1 - Opposer’s Interrogatories (Ex. 2), and Applicant’s Responses to Opposer’s Document Requests (Ex. 1). 4. On December 29, 2016, Opposer sent Applicant a meet and confer letter regarding the deficiencies in Applicant’s document production and responses to Opposer’s Discovery Requests. 5. On January 16, 2017, Applicant sent Opposer Applicant’s supplemental responses to Opposer’s Discovery Requests in response to Opposer’s meet and confer letter. Attached hereto as Exhibit 3 is true and correct copy of a letter containing Applicant’s supplemental responses to Opposer’s Discovery Requests (Ex. 3). 6. Applicant has not produced any documents relating to the potential sale of Applicant’s Services in the United States. Instead, Applicant’s document production consisted of magazine and online articles about Applicant’s services offered in connection with Applicant’s Mark in Taiwan and a printout from TripAdvisor showing the name ICE MONSTER. I declare under penalty of perjury under the laws of the United States of America that the foregoing is true and correct. Dated: February 9, 2017 By: /Julianna M. Simon/ Julianna M. Simon - 2 - Knobbe I Martens INTELLECTUAL PROPERTY LAW KNOBBE, MARTENS, OLSON & BEAR, LLP 10100 Santa Monica Blvd., Ste. 1600, Los Angeles, CA 90067 T (310) 551-3450 May 26, 2015 Via Federal Express and E-mail Thomas F. Bergert WILLIAMS MULLEN 321 E. Main Street, Suite 400 Charlottesville, VA 22902-3200 CERTIFICATE OF SERVICE [email protected], [email protected] , [email protected] I herebyhereby certify that a true , andand completecomplete copy of the foregoing DECLARATIONDECLARATION OF [email protected] JULIANNA M.M. SIMONSIMON ININ SUPPORTSUPPORT OFOF OOPPOSER'SPPOSER’S MOTION FOFORR LEAVE TOTO FILEFILE Re: Monster Energy Company v. Three Notch'd Brewing Company, LLC Opposition No. 91217273 Serial No. 85/920112 AMENDED NOTICE OFOF OPPOSITION OPPOSITION has has been been served served on on the the Applicant' Applicant’s s counselcounsel ofof recordrecord =:... Three Noteh'd ...... BR£WlNG COMPANY on February 9, 2017 via electronic mailmail to:to: ｍ｡ｲｫＺｾＮＥ＠ Our Ref: HANBEV.2514M Arthur A. Chaykin Dear Mr. Bergert: ERICKSON KERNELL IP LLC [email protected] Please find enclosed one hard drive containing documents bearing production numbers MEC00000001 - MEC00060699. These documents are produced on behalf of Opposer Monster [email protected] Company. Pursuant to the Trademark Trial and Appeal Board's Standard Protective Order, select documents have been designated as "Confidential" and ''Trade Secret/Commercially Sensitive" and should be treated as such. Eve J. Brown BRICOLAGE LAW, LLC [email protected] Sincerely, Signature: Doreen P. Buluran Name: DoreenDoreenParalegal P.P. BuluranBuluran Date: February 9, 2017 Enclosures cc: Diane M. Reed, Esq. Matt Bellinger, Esq. Jason A. Champion, Esq. 25111348/dpb/0127172511 1 3 48/dpb/012717 Jonathan A. Menkes, Esq. 20755668 Orange County San Oiego Sen Francisco Va!!ey Los Angeles Seattls Washington DC - 3 - TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo EXHIBIT 1 Decl. of Julianna M. Simon in Support of Motion to Amend Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo IN THE UNITED STATES PATENT AND TRADEMARK OFFICE BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD MONSTER ENERGY COMPANY, ) ) Opposer, ) Opposition No. 91225050 ) v. ) Serial No. 86/274,025 ) CHUN HUA LO, ) ICE MONSTER ) Mark: Applicant. ) ) APPLICANT'S RESPONSES TO OPPOSER'S FIRST SET OF REQUESTS FOR THE PRODUCTION OF DOCUMENTS AND THINGS (NOS. 1-44), Applicant Chun Hua Lo ("Applicant") hereby responds to Opposer Monster Energy Company's ("Opposer") First Set of Requests for the Production of Documents and Things. These responses are based upon information and records presently available to Applicant. As discovery is ongoing, Applicant reserves his right to supplement his responses as necessary. GENERAL OBJECTIONS The following general objections are incorporated by reference into each and every response set forth below and are not waived with respect to any response. 1. Applicant objects to Opposer's "Definitions" to the extent they exceed the requirements of, or purport to create obligations greater than, those imposed by the FRCP, the Trademark Rules of Practice, or the TBMP. 2. Applicant objects to the extent that any Request seeks information protected from disclosure by the attorney -client privilege, the work -product doctrine, or any other applicable privilege, immunity, or other limitation on discovery. 3. Applicant objects to the extent that any Request seeks information not relevant to this proceeding or not reasonably calculated to the lead to the discovery of admissible evidence. ExhibitExhibit 1f Page 1 of 6 Decl. ofof JuliannaJulianna M.M Simon in Support of Motion to Amend Notice of Opposition Documents sufficient to show the sales of Applicant's Services, in both units and dollars, by year from the date of first use of Applicant's Mark to the present. RESPONSE: Applicant has not yet used Applicant's Mark in the United States, and therefore has no responsive documents to produce. REQUEST FOR PRODUCTION NO. 7: All documents referring or relating to how Applicant's Mark has been, is being, or will be used, advertised or promoted in the United States, including, but not limited to, representative samples of all advertising and/or marketing materials used by Applicant or considered by Applicant for potential use in connection with Applicant's Mark. RESPONSE: Applicant has not yet used, advertised, or promoted Applicant's Mark in the United States, and has no responsive documents referring or relating to future advertisements or promotions in the United States. REQUEST FOR PRODUCTION NO.8: All documents referring or relating to Applicant's use or planned use of additional marks that incorporate the word "MONSTER." RESPONSE: Applicant has not yet used Applicant's Mark in the United States, and therefore has no responsive documents to produce. Further, Applicant objects to this Request as it is beyond the scope of this proceeding, which concerns only Applicant's right to register Applicant's Mark with the USPTO. Applicant's actual use of Applicant's Mark, and Applicant's potential future use of any mark other than the one being challenged here, are not relevant. REQUEST FOR PRODUCTION NO.9: 4 TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo All documents referring or relating to plans by Applicant to adopt or use additional marks that incorporate the word "MONSTER," including, but not limited to, marketing plans or advertising plans. RESPONSE: Request No. 9 appears to be a duplicate of Request No. 8. As such, Applicant repeats his response to Request No. 8. REQUEST FOR PRODUCTION NO. 10: Documents sufficient to show Applicant's expenditures or anticipated expenditures in connection with marketing and/or promoting Applicant's Mark and/or Applicant's Services. RESPONSE: Applicant has not yet marketed or promoted Applicant's Mark in the United States, nor performed financial analyses with regard to anticipated future marketing costs, and therefore has no responsive documents to produce. REQUEST FOR PRODUCTION NO. 11: All documents referring or relating to business plans, marketing plans, advertising plans, and/or business forecasts for Applicant's Services and/or Applicant's Mark. RESPONSE: Applicant has not yet conducted or created any of the above with respect to the United States market, and therefore has no responsive documents to produce. REQUEST FOR PRODUCTION NO. 12: All documents referring or relating to any advertising agencies, public relations agencies, marketing firms, market research agencies or other person(s) which Applicant has used, participated with or cooperated with or intends to use, participate with, or cooperate with in advertising, marketing or promoting any of Applicant's Services or Applicant's Mark. Exhibit l1 P5age Page 2 of 6 Decl. of Julianna M. Simon in Support of Motion to Amend Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo RESPONSE: As Applicant's Application was filed under Section 1(B), there are no documents or things referring to Applicant's Services in the United States other than the Application itself and the description of services submitted therewith, which are already part of the record and need not be produced. For ease of reference, Applicant reminds Opposer that Applicant's intended Services are "restaurants, coffee shops, ices parlors, snack bars with take-out for flavored and fruit ice products, and specifically excluding frozen yogurt." REQUEST FOR PRODUCTION NO. 16: All documents referring or relating to plans or steps toward expansion by Applicant of the types of products and/or services in connection with which Applicant's Mark is used or will be used. RESPONSE: Applicant has no expansion plans beyond the Services listed in Applicant's Application, and therefore has no responsive documents to produce. REQUEST FOR PRODUCTION NO. 17: All documents referring or relating to plans or steps to alter or expand the present channels of trade/distribution for Applicant's Services. RESPONSE: Applicant has no alteration or expansion plans, and therefore has no responsive documents to produce. REQUEST FOR PRODUCTION NO. 18: Documents sufficient to show the geographic areas (by state) where Applicant's Services have been sold or where You intend to sell Applicant's Services. RESPONSE: Applicant has not yet offered Applicant's Services in any state, and has not yet solidified plans with regard to future locations, and therefore has no responsive documents to Exhibit lTIZge1 Page 3 of 6 Decl. of Julianna M. Simon in Support of Motion to Amend Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo produce. REQUEST FOR PRODUCTION NO. 19: All documents referring or relating to plans or steps to alter or expand the geographic areas where Applicant's Services are offered or sold. RESPONSE: Applicant has no alteration or expansion plans, and therefore has no responsive documents to produce. Applicant does have preliminary plans to extend use of its services and associated mark to the United States. REQUEST FOR PRODUCTION NO. 20: All documents referring or relating to plans or steps to expand the customer base for Applicant's Services or to sell to persons other than Applicant's present purchasers of Applicant's Services. RESPONSE: Applicant does not understand this question as it is vague, ambiguous and does not define the "customer base" and the categories by which Opposer is questioning expansion of the customer base. As stated above, Applicant does have plans to extend its services and its associated mark into the United States and that is why Applicant has applied to register its trademark in the United States. Applicant has no present purchasers in the United States, and therefore has no responsive documents to produce. REQUEST FOR PRODUCTION NO. 21: All documents referring or relating to the types of stores or channels of trade/distribution where or through which Applicant's Services have been sold, are sold, or will be sold. RESPONSE: Please see Applicant's response to Request No. 5. REQUEST FOR PRODUCTION NO. 22: ExhibitExhibit r1 1$agePage 4 of 6 Decl. ofof JuliannaJulianna M.M Simon in Support of Motion to Amend Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo RESPONSE TO REQUESTS NOS. 42-44: The only documents and things responsive to these Requests are the respective registrations and applications filed by each party, which speak for themselves, and which are available as a matter of public record. À,u-riSea- Dated: Nborfiber OO , 2016 By: /s/ Arthur A. Chaykin Arthur A. Chaykin ERICKSON KERNELL IP, LLC 8900 State Line Road, Suite 500 Leawood, KS 66206 Telephone: (913) 549-4700 Facsimile: (913) 549-4646 E-mail: [email protected] kcpa[c:: t 1 a %% .com Attorneys for Applicant Chun Hua (Frank) Lo ExhibitExhibit 1 Page-Ptak 55 of 6 Decl. ofof JuliannaJulianna M.M Simon in Support of Motion to Amend Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo EXHIBIT 2 Decl. of Julianna M. Simon in Support of Motion to Amend Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo IN THE UNITED STATES PATENT AND TRADEMARK OFFICE BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD MONSTER ENERGY COMPANY, ) ) Opposer, ) Opposition No. 91225050 ) v.v ) Serial No. 86/274,025 ) CHUN HUA LO, ) ICE MONSTER ) Mark: MONSTER Applicant. ) ) APPLICANT'S RESPONSES TO OPPOSER'S FIRST SET OF INTERROGATORIES (NOS.(NOS. 1-4011-40) Pursuant to Rule 2.120(d) of the U.S. Patent and Trademark Office's Trademark Rules of Practice, 37 C.F.R. § 2.120(d), and Rule 33 of the Federal Rules of Civil Procedure ("FRCP"), Applicant Chun Hua Lo ("Applicant") hereby responds to Opposer Monster Energy Company's ("Opposer") First Set of Interrogatories. These responses are based upon information and records presently available to Applicant. As discovery is ongoing, Applicant reserves his right to supplement his responses as necessary. GENERAL OBJECTIONS The following general objections are incorporated by reference into each and every response set forth below and are not waived with respect to any response. 1. Applicant objects to Opposer's "Definitions" to the extent they exceed the requirements of, or purport to create obligations greater than, those imposed by the FRCP, the Trademark Rules of Practice, or the TBMP. 2. Applicant objects to the extent that any Interrogatory seeks information protected from disclosure by the attorney -client privilege, the work -product doctrine, or any other applicable ExhibitExhibit 2 PageP1age 11 ofof 5 Decl. ofof JuliannaJulianna M.M Simon in Support of Motion to Amend Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo Identify all goods and services that have been promoted or sold under Applicant's Mark. RESPONSE: Applicant has not yet promoted or sold any goods or services under Applicant's Mark in the United States. INTERROGATORY NO. 7: Describe all goods and services that You plan or intend to offer or sell under Applicant's Mark. RESPONSE: As stated in his application, Applicant intends to operate the following services in connection with his Mark: restaurants, coffee shops, ices parlors, and snack bars with take-out for flavored and fruit ice products, specifically excluding frozen yogurt. Ices parlor services featuring the following: http://www.ice-monster.com/ RESPONSE TO INTERROGATORIES 8-12: Application Serial No. 86/274,025 was submitted under filing basis 1(b) and is an Intent -to -Use application. As Applicant has not yet begun to offer, sell, promote, or advertise his services in the United States, he is unable to provide the information Opposer seeks in these Interrogatories. INTERROGATORY NO. 13: If You have not yet offered or sold certain goods and/or services under Applicant's Mark, describe all steps undertaken by You to offer these goods and/or services under Applicant's Mark. RESPONSE: Applicant has engaged in preliminary discussions with possible licensees of Applicant's mark in the United States. Such discussions are confidential commercial, financial, trade secret, and/or proprietary business information, the contents of which will not be disclosed. No plans have been finalized as of the date of this response. INTERROGATORY NO. 14: ExhibitExhibit 2214age Page 22 ofof 5 Decl. ofof JuliannaJulianna M.M Simon in Support of Motion to Amend Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo Describe the channels of distribution for Applicant's Services. RESPONSE: Applicant has not yet distributed, engaged in, or operated any services in the United States. INTERROGATORY NO. 15: Describe the intended channels of distribution for Applicant's Services. RESPONSE: Applicant expects that, upon entering U.S. channels of distribution, his Services will be offered in restaurants, coffee shops, ices parlors, and snack bars with take-out as provided in his application. INTERROGATORY NO. 16: Describe any plans by You to expand the channels of distribution for Applicant's Services. RESPONSE: As Applicant's Services have no channels of distribution in the United States, it is not possible for Applicant to expand at this time. INTERROGATORY NO. 17: Identify the geographic locations (by state) where Applicant's Services have been sold. RESPONSE: None. INTERROGATORY NO. 18: Identify the geographic locations where You intend to sell Applicant's Services. RESPONSE: Applicant has not yet entered into any leases, licenses, or plans for specific locations, and is therefore unable to provide a response to this Interrogatory. INTERROGATORY NO. 19: State the average retail price for Applicant's Services. Exhibit 22135age Page 3 of 5 Decl. of Julianna M.M SimonSimon inin SupportSupport ofof Motion to Amend Notice of Opposition TTAB Opposition No. 91225050 Monster Energy CompanyCompany v.v. ChunChun HuaHua LoLo Subscribed and sworn to under the pains and penalties of perjury this lo day of November, 2016. LoLO chuhcf,uh Chun Hua (Frank) Lo Applicant As to objections: IalIst ArthurArdor A.A. ChavkinChaykin Arthur A. Chaykin ERICKSON KERNELL IP, LLC 8900 State Line Road, Suite 500 Leawood, KS 66206 Telephone: (913) 549-4700 Facsimile: (913) 5494646 E-mail: [email protected]@kcpatentlaw.com meggibrilinagm Attorneys for Applicant Chun Hua (Frank) Lo -12- Exhibit 22 PagePage 44 ofof 55 Decl.Decl. of Julianna MM. Simon Simon in in SupportSupport ofof MotionMotion toto AmendAmend NoticeNotice ofof OppositionOpposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo CERTIFICATE OF SERVICE I hereby certify that a true and correct copy of the foregoing APPLICANT'S RESPONSES TO FIRST SET OF INTERROGATORIES (NOS. 1-40) has been served upon the attorneys for Opposer, Diane M. Reed and Jonathan Menkes of Knobbe Martens Olson & Bear LLP, 2040 Main Street, 14th Floor, Irvine, CA 92614, by e-mail to [email protected], [email protected], [email protected], [email protected], [email protected], and by deposit in the United States Mail with first class postage thereon fully prepaid, this IViv day dayday of ofof N-evember, Neven+her,November, 2016.2016. /s//s/Arthur Arthur A.A. ChaykinChaykin Arthur A. Chaykin Exhibit 2 2áéPage 5 5 of of 55 Decl. of Julianna M.M SimonSimon inin SupportSupport ofof Motion to Amend Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo EXHIBIT 3 Decl. of Julianna M. Simon in Support of Motion to Amend Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo ERICKSONECT9rrKçegsr, KERNKERNELLE ELUTh ELL1ELLJELLmEL!_, January 16, 2017 Ms.Ms. JuliannaJulianna Simon Knobbe,Knobbe, Martens, Olson & Bear, LLP 2040 Main Street, 14th Fl. Irvine,Irvine, CACA 92614 Re: MONSTER ENERGY COMPANY v. CHUNCHUN HUAHUA LOLO Opp. No. 91225050 Knobbe Ref. No. HANBEV.3266m DearDear Ms. Simon: Thank you for your letter of December 29, 2016. This letter is in response anandd tracks pursuant to the numbered paragraphs as referenced in the attached. PleaPleasese consider this a supplement toto ourour discoverydiscovery responses.responses. 1.1. I¶1 :: Applicant has produced a menu from the stores in Taiwan, as well as linlinksks to publicly accessible web references to such stores. Applicant is not yet in a position to state whether the services provided in the U.S. will conform exactly to the services provided in Taiwan, as plans to bring Applicant’sApplicant's services to the United States are stillstill in the discussion stage. No other responsiveresponsive documentsdocuments existexist atat thisthis time.time. 2.2.li ¶2: 2. Applicant has not engaged in any investigation of Opposer’sOpposer's Marks.Marks. Applicant is not withholding any document pertaining to any investigation of either Applicant'sApplicant’s MarkMark or Opposer’sOpposer's Marks. All responsive documents in Applicant'sApplicant’s custody,custody, possession,possession, andand control have been produced. 3.3.lil ¶3: There are no plans at this time for the advertising program in the U.S. No responsive documents exist. 4. ¶.±. ¶4: See response to ¶2. All material pertaining to investigations has been provided. Arthur A.A. ChaykinChaykin • [email protected] [email protected] •Admitted Admitted in in Kansas Kansas andand Missouri Erickson KernellKernell IP, IP, LLC LLC • 8900 8900 StateState Line Road, SuiteSuite 500 500 • Leawood, Leawood, KansasKansas 66206 Phone: 913.549-913.549-47004700 • Fax: 913.549.4646913.549.4646 Exhibit 3 Page 1 of 2 Decl. of Julianna M.M SimonSimon inin SupportSupport ofof Motion to Amend Notice of Opposition TTAB Opposition No. 91225050 Monster Energy Company v. Chun Hua Lo Ms. Julianna Simon January 16, 2017 Page 2 5. ¶5: Applicant first became aware of Opposer’s marks on or about February 15, 2013, when Opposer filed Opposition 002134727 in the European Union Intellectual Property Office to Applicant’s registration of the ICE MONSTER word mark, Trademark No. 011263753. The registration issued on April 30, 2013. The docket sheet for the proceeding is provided. 6. ¶6: The basis for Applicant’s Response to Interrogatory No. 35 is the fact that there are no documents in existence that support Opposer’s claim of likelihood of confusion, as no such confusion has ever been evidenced. Thus, there are no responsive documents to produce. 7. ¶7: Applicant’s only means of distribution are through brick-and-mortar parlors that purvey ices, none of which are currently located in the United States. Applicant has already produced all documents responsive to this Request. 8. ¶8: All responsive documents in Applicant’s possession, custody, and control have already been produced. These documents included news clippings, menus, and other related materials. Applicant is not withholding any additional responsive documents. I will look forward to meeting with you on the phone at 3:30pm, Central Time, today. Sincerely, Arthur A. Chaykin AAC/mej cc: Eve Brown Exhibit 3 Page 2 of 2 Decl. of Julianna M. Simon in Support of Motion to Amend Notice of Opposition MEC Mks 12/13/2020 United States Patent and Trademark Office Home|Site Index|Search|FAQ|Glossary|Contacts|eBusiness|eBiz alerts|News Trademarks > Trademark Electronic Search System (TESS) TESS was last updated on Sat Dec 12 03:47:23 EST 2020 Please logout when you are done to release system resources allocated for you. List At: OR to record: 4 Records(s) found (This page: 1 ~ 4) Refine Search (monster)[ow ]and (energy)[ow ] and (ice)[ Current Search: (monster)[ow]and (energy)[ow] and (ice)[comb] docs: 4 and (032 or 033 or 030 or 043)[ic] and (live)[ld] occ: 32 AND `FD > 20140506 < 20201211 Serial Reg. Check Word Mark Live/Dead Number Number Status MONSTER BLACK 1 88866502 TSDR LIVE ICE 2 87132033 BLACK ICE TSDR LIVE 3 87676857 5944737 M HYDRO BLUE ICE TSDR LIVE 4 86827891 5586582 BLUE ICE TSDR LIVE EXHIBIT 20 □ X 0© Record Record List list Display Display X + Ce QO AA Not securesecure I tmsearch.tmsearch.uspto.gov/bin/showfielduspto.gov/bin/showfield * United SatesStates Patent and TrademakTrademark Officeice �(� ' -.a. / ) Home Site IndexIndex Search Seach FAQ FAQ Glossary Glssay Contacts eausinesseBusiness eBiz alesalerts NewsNews Trademarksrademarks> Trademarkrademark Electronic Search Search SystemSystem (TESS) (TESS) TESS was las/last updated on Thu Dec 10 03.·32.·2203:32:22 EST 2020 r r_55. Iioug il¥Ciilül--''M3·1 iri,,11·,+i=lüi 14dd4¥ ZEE•r'I HP\iH!'l§I=NM MtflilDii =El ECM iihh◄ NEXT IHMIW f :hfilii List ®IZ.i M�Hr·hi Mi#EMI1M Logout I Please logout when you are done to release systemsystem resources allocatedallocated forfor you.you. [ Jump I lI StartSlart 1 I List At: OR m to record: List At: I I OR I Ju p I to record: I 177 Records(s) foundfound (This page: 1 - 7) ~ 7) Refine Search [(ice)[comb] and (monster)[ON] not (man)[comb] SubmR Refine Search I (ice)[comb] and (monster)[ON] not (man)[comb] 11 Submit I CurrentCurrent Search:Searc h: S2:S2: (ice)[comb]�omb] andand (monster)[ON](monster)[ON] notnot (man)[combl(man)[comb1 dots: docs :7 7 occ: occ: 2121 [[Serial Number [Reg. Number Word Mark Check Status][Live/Dead OISerial NumberllReg. Numberll Word Mark IICheck Statuslllive/Dead 1N[88866502 Fub - 12/1/20 [MONSTER BLACK ICEJ[TSDR LIVE Jl88866502 IEub -12/1/:ollMONSTR BLACK ICEIITSDR IIUVE 2g[87132033 [ ITUU Pndg [BLACK ICE [TSDR LIVE �187132033 II IT Pndg IIBLACK ICE IITSDR IILIVE N[87132015 [ [MONSTER BLACK ICE TSDR [DEAD !l87132015 II IIMONSTR BLACK ICEIITSDR IIDEAD ®[87676857 [5944737 [M HYDRO BLUE ICE [TSDR LIVE �187676857 115944737 IIM HYDRO BLUE ICE IITSDR IIUVE g5 86827891 [5586582 BLUE ICE TSDR [LIVE ll86821a91 115586582 IIBLUE ICE IITSDR IILIVE 6 [85086117 ] MONSTER BLUE ICE TSDR DEAD ]185086117 II[ IIMONSTER BLUE ICE IITSDR IIDEAD N[77432594 [ [MONSTER BLACK ICE TSDR [DEAD J111432594 II IIMONSTER BLACK ICEIITSDR IIDEAD 1 1 IMAGr LIST HELP Mali111!'11�11 ·1=El lrl1 1,,M3112191H!·l li·lill•lil 11imam-111 \i-ll'l�I Qmman t1t·�·lill•I lllh◄ l�IIIWY EX! List ll�Hlll�11 •H= Mlli!M I HOME I SITESITE INDEX'lNDXI SEARCHSEARCH II eBUSINESSeBUSlNESS II HELPHELP I IPRIVACY PRIVACY POLICY OLICY EXHIBIT 24 t,te xX + ;terenergy.cterenergy.com o m/u/us s/en/products/m/en/produts/m ononst ster-energy?uer-energy?u tm_soutm_so urce=grce= google&utmoog le&utm_medium_mediu m== cpc&utm_camcpc&utm_camp p aai ign g n==g green_breen_brand ran _d_exactexact&utm &utm_a_adgrou dgroup=p=core co _tere_terms&utm_objectiye=traffic&gdrms&utm_objective=traffic&gcli did==CjwKCAiAge-BRCjwKCAiAq8f-BR CtBtE Eiwiw IlirverI"rer NEWS PROMOTIONS SPORTS MUSIC GAMING MONSTER ENERGY MONSTER ULTRA JAVA MONSTER JUICE MONSTER MONSTER ENERGY ZERO ULTRA MEAN BEAN PIPELINE PUNCH LO -CARE ULTRA BLUE LOCA MOCA MANGO LOCO ZERO SUGAR ULTRA RED KONA BLEND PACIFIC PUNCH ASSAULT ULTRA SUNRISE IRISH BLEND KHAOT)C IMPORT ULTRA BLACK VANILLA LIGHT PAPILLON MONSTER MULE ULTRA VIOLET SALTED CARME ULTRA PARADISE SWISS CHOCOLATE ULTRA FIESTA FARMERS OATS ULTRA ROSA JAVA MONSTER 300 MOCHA ULTRA WATERMELON JAVA MONSTER 300 FRENCH VANILLA MONSTER HYDRO MONSTER REHAB MONSTER MARX DRAGON TEA MANIC MELON REHAB RASPBERRY TEA+ENERGY MONSTER MARX -SUPERDRY GREEN TEA ZERO SUGAR REHAB PEACH TEA ENERGY MONSTER MARX - RAD RED YERBA MATE BLUE ICE REHAB - MONSTER MAXX - MANGO MATIC WHITE TEA TEA+ORANGEADE+ENERGY PURPLE PASSION REHAB -TEA+LEMONADE+ENERGY TROPICAL THUNDER HYDRO SUPER SPORT RED DAWG HYDRO SUPER SPORT BLUE STREAK MUSCLE MONSTER CHOCOLATE VANILLA Athletes, musicians, anarchists, co-ed's, road warriors, metal heads, JJ F geeks, hipsters, and bikers dig it- you will too. . Flavor Profile: Sweet and Salty - It tastes like Monster! Unleash The Beast! MiepN g-rER BUY ON WIMART Total Caffeine: EXHIBIT 26 Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1957 (Rev 10/2011) OMB No. 0651-0050 (Exp 07/31/2017) Response to Office Action The table below presents the data as entered. Input Field Entered SERIAL NUMBER 86827891 LAW OFFICE ASSIGNED LAW OFFICE 115 MARK SECTION MARK http://tmng-al.uspto.gov/resting2/api/img/86827891/large LITERAL ELEMENT BLUE ICE STANDARD CHARACTERS YES USPTO-GENERATED IMAGE YES The mark consists of standard characters, without claim to any particular font style, MARK STATEMENT size or color. ARGUMENT(S) See attached response. EVIDENCE SECTION EVIDENCE FILE NAME(S) ORIGINAL PDF FILE evi_1732271953-20160907164336272630_._BLUE_ICE.pdf CONVERTED PDF FILE(S) \\TICRS\EXPORT16\IMAGEOUT16\868\278\86827891\xml4\ROA0002.JPG (7 pages) \\TICRS\EXPORT16\IMAGEOUT16\868\278\86827891\xml4\ROA0003.JPG \\TICRS\EXPORT16\IMAGEOUT16\868\278\86827891\xml4\ROA0004.JPG \\TICRS\EXPORT16\IMAGEOUT16\868\278\86827891\xml4\ROA0005.JPG \\TICRS\EXPORT16\IMAGEOUT16\868\278\86827891\xml4\ROA0006.JPG \\TICRS\EXPORT16\IMAGEOUT16\868\278\86827891\xml4\ROA0007.JPG \\TICRS\EXPORT16\IMAGEOUT16\868\278\86827891\xml4\ROA0008.JPG evi_1732271953-20160907164336272630_._Exhibit_1_Nitrous_extra-strength_- ORIGINAL PDF FILE _HANBEV.3965T.pdf CONVERTED PDF FILE(S) \\TICRS\EXPORT16\IMAGEOUT16\868\278\86827891\xml4\ROA0009.JPG (2 pages) \\TICRS\EXPORT16\IMAGEOUT16\868\278\86827891\xml4\ROA0010.JPG evi_1732271953-20160907164336272630_.__2_Ice_luge_- ORIGINAL PDF FILE _Wikipedia_the_free_encyclopedia_-_HANBEV.3965T.pdf CONVERTED PDF FILE(S) \\TICRS\EXPORT16\IMAGEOUT16\868\278\86827891\xml4\ROA0011.JPG (3 pages) \\TICRS\EXPORT16\IMAGEOUT16\868\278\86827891\xml4\ROA0012.JPG \\TICRS\EXPORT16\IMAGEOUT16\868\278\86827891\xml4\ROA0013.JPG EXHIBIT 27 DESCRIPTION OF EVIDENCE FILE Response to Office Action and Exhibits 1 and 2. GOODS AND/OR SERVICES SECTION (current) INTERNATIONAL CLASS 032 DESCRIPTION Non-alcoholic beverages FILING BASIS Section 1(b) GOODS AND/OR SERVICES SECTION (proposed) INTERNATIONAL CLASS 032 TRACKED TEXT DESCRIPTION Non-alcoholic beverages; Non-alcoholic beverages, namely, soft drinks, energy drinks, sports drinks, and fruit juice drinks FINAL DESCRIPTION Non-alcoholic beverages, namely, soft drinks, energy drinks, sports drinks, and fruit juice drinks FILING BASIS Section 1(b) SIGNATURE SECTION RESPONSE SIGNATURE /Diane M. Reed/ SIGNATORY'S NAME Diane M. Reed SIGNATORY'S POSITION Attorney of record, California bar member SIGNATORY'S PHONE NUMBER 949-760-0404 DATE SIGNED 09/07/2016 AUTHORIZED SIGNATORY YES FILING INFORMATION SECTION SUBMIT DATE Thu Sep 08 13:00:58 EDT 2016 USPTO/ROA-XXX.XXX.XX.XX-2 0160908130058853524-86827 891-550cf42837d26c1b3e4ff TEAS STAMP d5a6b30664cb9953da9157752 ab4abb4d692e1a831-N/A-N/A -20160907164336272630 Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1957 (Rev 10/2011) OMB No. 0651-0050 (Exp 07/31/2017) Response to Office Action To the Commissioner for Trademarks: Application serial no. 86827891 BLUE ICE(Standard Characters, see http://tmng-al.uspto.gov/resting2/api/img/86827891/large) has been amended as follows: ARGUMENT(S) In response to the substantive refusal(s), please note the following: See attached response. EVIDENCE Evidence in the nature of Response to Office Action and Exhibits 1 and 2. has been attached. Original PDF file: evi_1732271953-20160907164336272630_._BLUE_ICE.pdf Converted PDF file(s) ( 7 pages) Evidence-1 Evidence-2 Evidence-3 Evidence-4 Evidence-5 Evidence-6 Evidence-7 Original PDF file: evi_1732271953-20160907164336272630_._Exhibit_1_Nitrous_extra-strength_-_HANBEV.3965T.pdf Converted PDF file(s) ( 2 pages) Evidence-1 Evidence-2 Original PDF file: evi_1732271953-20160907164336272630_.__2_Ice_luge_-_Wikipedia_the_free_encyclopedia_-_HANBEV.3965T.pdf Converted PDF file(s) ( 3 pages) Evidence-1 Evidence-2 Evidence-3 CLASSIFICATION AND LISTING OF GOODS/SERVICES Applicant proposes to amend the following class of goods/services in the application: Current: Class 032 for Non-alcoholic beverages Original Filing Basis: Filing Basis: Section 1(b), Intent to Use: For a trademark or service mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to use the mark in commerce on or in connection with the identified goods/services in the application. For a collective trademark, collective service mark, or collective membership mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to exercise legitimate control over the use of the mark in commerce by members on or in connection with the identified goods/services/collective membership organization. For a certification mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to exercise legitimate control over the use of the mark in commerce by authorized users in connection with the identified goods/services, and the applicant will not engage in the production or marketing of the goods/services to which the mark is applied, except to advertise or promote recognition of the certification program or of the goods/services that meet the certification standards of the applicant. Proposed: Tracked Text Description: Non-alcoholic beverages; Non-alcoholic beverages, namely, soft drinks, energy drinks, sports drinks, and fruit juice drinks Class 032 for Non-alcoholic beverages, namely, soft drinks, energy drinks, sports drinks, and fruit juice drinks Filing Basis: Section 1(b), Intent to Use: For a trademark or service mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to use the mark in commerce on or in connection with the identified goods/services in the application. For a collective trademark, collective service mark, or collective membership mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to exercise legitimate control over the use of the mark in commerce by members on or in connection with the identified goods/services/collective membership organization. For a certification mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to exercise legitimate control over the use of the mark in commerce by authorized users in connection with the identified goods/services, and the applicant will not engage in the production or marketing of the goods/services to which the mark is applied, except to advertise or promote recognition of the certification program or of the goods/services that meet the certification standards of the applicant. SIGNATURE(S) Response Signature Signature: /Diane M. Reed/ Date: 09/07/2016 Signatory's Name: Diane M. Reed Signatory's Position: Attorney of record, California bar member Signatory's Phone Number: 949-760-0404 The signatory has confirmed that he/she is an attorney who is a member in good standing of the bar of the highest court of a U.S. state, which includes the District of Columbia, Puerto Rico, and other federal territories and possessions; and he/she is currently the owner's/holder's attorney or an associate thereof; and to the best of his/her knowledge, if prior to his/her appointment another U.S. attorney or a Canadian attorney/agent not currently associated with his/her company/firm previously represented the owner/holder in this matter: (1) the owner/holder has filed or is concurrently filing a signed revocation of or substitute power of attorney with the USPTO; (2) the USPTO has granted the request of the prior representative to withdraw; (3) the owner/holder has filed a power of attorney appointing him/her in this matter; or (4) the owner's/holder's appointed U.S. attorney or Canadian attorney/agent has filed a power of attorney appointing him/her as an associate attorney in this matter. Serial Number: 86827891 Internet Transmission Date: Thu Sep 08 13:00:58 EDT 2016 TEAS Stamp: USPTO/ROA-XXX.XXX.XX.XX-2016090813005885 3524-86827891-550cf42837d26c1b3e4ffd5a6b 30664cb9953da9157752ab4abb4d692e1a831-N/ A-N/A-20160907164336272630 BLUE ICE App. No. 86/827891 HANBEV.3965T OFFICE ACTION RESPONSE Mark: BLUE ICE Serial No.: 86/827891 REMARKS The following remarks are submitted in response to the Office Action dated March 9,9. 2016,2016. in connection with thethe subjectsubject application_application. I.!.1. IDENTIFICATION11)t:NT1F1(IDF'CHMIDENTIFICATION1111:\ I 11'1( :1FION ."1710's ION OF O!' OFOF OF (:OO11`GOODS GOODSGOODS (:()D% %N11 ANDANDAND .NI) SERVICES4,1SERVICES ItIl\ I( It N;tiI 4, Applicant submits the following,following. amended identification of goods pursuant to the Examining Attorney's recommendations: Non-alcoholic beverages,beverage.,beverages. nameInamely,namely, , soft softsoft drinks,drinks, drinks, energyenergy encr* drinks,drinks.drinks, sportssports drinks,drinks.drinks, andand fruitfruit juicejuice drinksdrinksdrinks ininin IN INT.INT. L. CLASSCLASS('LASS 3232 Based on the amendment toto thethe identificationidentification ofof goods.goods, therethere isis nono directdirect overlapoverlap wwith ith the goods inin the Cited Registration No. 4.774.184.4,774,184.4.774,184. Applicant submits that based on the amendment.amendment, therethere isis nono likelihoodlikelihood ofof confusion.confusion. Il.II. SIGNIFICANCESI(:\IIl( \( F. OF «131.1OF "BI"BLUE" 1F:"E" Applicant submits thethe wordword "BLE'I"BLUE" inin Applicant'sApplicant's markmark hashas nono meaningmeaning oror significancesignificance in Applicant's trade oror industry.industry. ApplicantApplicant furtherfurther submitssubmits thatthat thethe wordword is is not not a a "term "term of of art"an" art' within Applicant'sApplicant's industry_industry. Applicant submits that its applied -for goods are still under development,development. and the color of thethe goodsgoods isis thereforetherefore stillstillstill unknown_unknown.unknown. 1 III.IIL111. JtEOUEST REQUEST FOR ADDITIONAL INFORMATION Applicant plans to use the applied -for mark in connection with its MONSTER ENERGY beverage line. Attached hereto asas ExhibitExhibit 1I1 is a screenshot of a similar product sold by Applicant. ApplicantApplicant plansplans toto sellsell itsits goodsgoods inin grocerygrocery stores,stores, convenienceconvenience stores, stores, gas gas stations, stations, delis, and bars. IV. THERE ISIS NONO LIKELIHOODLIKELIHOOD OFOF CONFUSIONCONFUSION BETWEENBETWEEN APPLIC'ANT'SAPPLICANT'S MARK AND THE CITED REGISTRATIONS The Examining Attorney has refused registration of Applicant's trademark under Section 2(d) of the Trademark Act on the ground that there is purportedly a likelihood of confusion between Applicant's BLUE ICE mark for non-alcoholic beverages,beverages. namely,namely. softsoli drinks,drinks, energyenergy drinks, sports drinks, and fruit juice drinks and the followingfollowing registeredregistered marks:marks: PReg.letirReg. No. Markark registrantRegistrant ('lass(es)/GoodsClass(es)/GoodsClass(es)/GoClass(es)/Goo 1 í1 4176685 021st/021st21st Century Spirits, 33: Alcoholic beverages, namely,namely. LLC vodka da.G.4.4fc.4. 2767132 BLUE ICE 21st CenturyCentury Spirits, 33: Vodka LLC 4774184 ICEBLUE Buc-ee's, Ltd. 32: Bottled water The goods covered by the Cited Registrations are all beverages. The Cited Registrations areare ownedowned byby twotwo unrelatedunrelated entities,entities, yetyet theythey currentlycurrently coco -exist-exist onon thethe Register.Register_Register. As AsAs further furtherfurther set setset forth below, for at least these reasons,reasons. Applicant submits that there is no likelihood of confusion between its BLUE ICE mark andand thethe marksmarks shownshown inin thethe CitedCited Registrations_Registrations.Registrations. 22 A. The Cited Registrations Are Not Entitled to Broad Protection The Registrants' marks do not warrant a broad scope of protection because the PTO has already allowed the Cited Registrations to co -exist for goods in Classes 32 and 33.33_ These registrationsregistrations areare ownedowned byby twotwo unrelatedunrelated entities.entitieentities. ThirdThird -party-party registrationsregistrations maymay bebe usedused toto showshow thatthat aa particularparticular termtermtam isisis notnotnot entitledentitledentitled tototo aaa broadbroadbroad scopescopescopescope ofofof protection.protection.protection. JuiceJuiceJuice Generation.Generation, Generation.Generation. Inc. Inc.Inc. v. v.v. GS GSGS Enterprises LLC.LLC,LLC. 794794 F.3dF.3d 1338,1338.1338,1338. 115115115 U.S.P.Q. U.S.P.Q.U.S.P.Q. 2d2d 167116711671 (Fed.(Fed.(Fed. Cir.Cir.Cir. 2015)2015) 2015) [precedential] [precedentiall[precedential][precedential] (hereinafter(hereinafter "Juice"Juice Generation");Generation");Generation"):Generation"). s_çg see alsoa so PalmPalm BayBay ImportsImports Inc. v. VeuveVeuve ClicquotClicquot Ponsardin,Ponsardin,Ponsardin 396 F.3d 1369 (Fed. Cir. 2005). The Cited Registrations include thethe termsterms "BLUE"BLUE ICE"ICE" andand "ICE"ICE BLUE"BLUE" without anyany other wording.wording, though Reg. No. 4.176,6854.176.6854,176,685 includes the design elements consisting of the letter "g" and a wheat shaft. Although the Examining Attorney argues that "confusion is likely between two marks consisting of reverse combinations of the same elements if they convey the same meaning or create substantiallysubstantially similarsimilar commercialcommercial impressions,"impressions,"impressions." in in this this instance instance the the PTO PTO has in fact tactfact granted granted registrations registrations to to two two marks marks with with differentdifferent ownersowners whichwhich areare merelymerely combinationscombinations ofof thethe samesame terms.terms. TheThe USPTOUSPTO grantedgranted registrationregistration toto "ICEBLUE""ICEBLUE" coveringcoveringcovering waterwaterwater beverages, even thoughthough "BLUE ICE"ICE" coveringcovering alcoholicalcoholic beveragesbeverages alreadyalready existedexisted onon thethe register.register. ItIt wouldwould bebe inconsistentinconsistent forfor thethe USPTOUSPTO toto taketake thethe positionposition thatthat Applicant'sApplicant's markmark isis notnot allowed to similarly coexist. Since the Cited Registrations currently co -exist on the register it is evident that the USPTO has determined that multiple marks containing BLUEBLUE andand ICEICE cancan coco -exist-exist for various beverage products without confusion among consumers. As amended, Applicant's mark covers "non-alcoholic"non-alcoholic beverages,beverages, namely,namely, softsoft drinks,drinks, energyenergy drinks,drinks, sportssports drinks,drinks, andand fruitfruit juicejuice drinks." The addition of Applicant's BLUEBLUE ICI ICEICE markmark toto thethe fieldfieldfield ofofof marks marksmarks containing containingcontaining BLUEBLUEBLUE and andand ICE would behe unlikely to cause confusion among customers used to differentiating between such marks. Overall, this factor should weighweigh heavilyheavily forfor aa findingfinding thatthat therethere isis nono likelihoodlikelihood of of confusionconfusion betweenbetween Applicant'sApplicant's markmark andand thethe CitedCited Registrations.Registrations. 33 B. Applicant's Mark Is Different In Appearance And Overall Commercial Impression fromfFrom rom The CitedCited MarlçMarkMary lark The controlling standard for determining a likelihood of confusion is whether the purchasing public would mistakenly assume that the Applicant's goods or services originate with,with. are sponsored by, or are in some way associated with the goods or services offered in connectionconnection withwith thethe citedcited registration.registration. FBI v. Societe: "M. Bril & Co.",Co.".Co." 172172 U.S.P.Q. U.S.P.Q. 310310 (T(TTAB TAB 1971). Applicant's Mark and two of the Cited Registrations are dissimilar in appearance and commercialcommercial impressionimpression suchsuch thatthat nono confusionconfusion isis likely.likely. TheThe courtscourts havehave consistentlyconsistently heldheld thatthat "[t]he""lee"[t]he [tJhe use use useuse of of ofof identical, identical, identical,identical, even eveneveneven dominant, dominant,dominant,dominant, words wordswords in inin common commoncommoncommon does doesdoesdoes not notnot automaticallyautomaticallyautomatically mean meanmean that thatthat two twotwo marks areare similar."similar." Gen.Gen. Mills,Mills.Mills.Mills, Inc.Inc. v.v. KelloggKellogg Co.,Co.. Co. 3 U.S.P.Q.2d 1442,1442. 14451445 (8th(8th Cir.Cir. 1987).1987). Indeed,Indeed. the courts havehave consistentlyconsistently heldheld thatthat ""[t]he It]he commercial impression of a trade -mark-mark isis derived from it as a whole.whole, not from its elements separated and considered in detail." Estate of P.D. Beckwith.BeckwithBeckwith, Inc..Inc..Inc., v.v. Comm'rComm'r ofof Patents,Patents, 252252 U.S.U.S. 538538 (1920).(1920). AsAs thethe FederalFederal CircuitCircuit recentlyrecently clarified,clarified,clarified. althoughalthough individualindividual componentscomponents ofof aa markmark cancan bebe considered,considered,considered. "the"the messagemessage ofof aa wholewhole phrase may well not be adequately captured by a dissection and recombination." Juice Generation,Generation. 794 F.3d at 1340-41. Here,Here. Applicant's Mark as aa wholewhole ditì'ersdiffers from CitedCited RegistrationRegistration 4.774,18.44,774,184 suchsuch thatthat confusionconfusion is unlikely. The Examining Attorney argues thatthat confusionconfusion isis likelylikely becausebecause thethe marksmarks consist of reverse combinations of the two elements [ICE and BLUE] and thus both marks convey the samesame meaningmeaning oror aa substantiallysubstantiallysubstantially similarsimilar commercialcommercial impression.impression. ApplicantApplicant respectfullyrespectfully submitssubmits thatthat inin fact,fact,fact. whenwhen viewedviewed asas aa whole,whole,whole. Applicant'sApplicant's MarkMark doesdoes notnot conveyconvey aa meaning or commercial impression substantially similar to the meaning or impression conveyed by the Cited Registration. The differences in appearance between the marks are immediately apparent. Applicant's Mark is two words "BLUE ICE" whereas Cited Registration 4,774,1844,774.1844.774.184 is one word and the first portion of the mark is "ICE". This is significant because consumers are generally more inclined toto focusfocus onon thethe firstfirst word,word,word. prefix,prefix,prefix. oror syllablesyllable inin anyany trademarktrademark oror serviceservice mark.mark. SeeSee PalmPalm BayBay Imps..Imps., Inc. v. Veuve Clicquot Ponsardin Maison FondeeFonder EnEn 1772.1772.1772, 396396 F.F. 3d3d 1369,1369, 1372.1372, 7373 U.S.P.Q. 2d 1689, 1692 (Fed. Cir. 2005);2005): Presto Prods..Prods., Inc. y.v. Nice -Pak Prods..Prods., Inc., 9 U.S.P.Q. 44 2d 1895, 18971897 (TI'AB(TTAB(TTAB 1988)1988) ("it("it isis oftenoften the first part of a mark whichwhich is most likelylikelylikely toto bebe impressed uponupon thethe mindmind of aa purchaser and remembered"remembered" whenwhen makingmaking purchasing decisions).decisions). Here,Here. purchaserspurchasers are are more more likelylikely likely toto to rememberremember remember thethe the firstfirst first termterm term "BLUE"`BLUE" "BLUE" when whenwhen recollecting recollectingrecollecting Applicant's Mark,Mark. BLUEBLUE ICE.ICE. TheThe term BLUEBLUE isis visually andand phoneticallyphonetically differentdifferent fromfrom thethe termterm ICEICE inin CitedCitedCited RegistrationRegistrationRegistration 4.774,184.4,774,184.4,774,184.4.774.184. Moreover.Moreover,Moreover, Applicant'sApplicant'sApplicant's Mark's Mark'sMark's emphasis emphasisemphasis ononon thethethe adjectiveadjective BLUEBLUE creates createscreates severalseveral impressionsimpressions ininin thethe mindmindmind ofof thethe consumer.consumer. "Blue" "Blue""Blue" couldcould indicateindicate aa flavor ofof thethe beveragebeverage or that the goodsgoods provideprovide refreshmentrefreshment inin aa liquidliquid form, sincesince blue is associated withwith the color of swimming poolspools oror thethe ocean.ocean. On()n the other hand,hand. BLUEBLUE could referrefer toto thethe colorcolor ofof thethe skysky oror toto victoryvictory ininin a aa sportingsportingsporting event,event,event, suchsuch asas aaa blue blueblue ribbon. ribbon.ribbon. By ByBy contrast,contrast,contrast, the thethe Cited Registration'sRegistration's emphasisemphasis onon thethe nounnoun ICEICE createscreates aa strong impressionimpression thatthat itsits goodsgoods areare water -based-based since since "ice" "ice" immediately immediately connotes connotes water water in infrozen frozen form. trn. Further,Further. Cited Registration 4,176,6854.176,6854.176.685 consists ofof aa largelarge "g"g -wheat-wheat shaft"shaft" designdesign overover "BLUE"BLUE ICE"ICE"ICE" in inin small smallsmall letters. letters.letters. The TheThe predominantpredominantpredominant elementelement ofofof thethe CitedCitedCited Registration RegistrationRegistration isis is thethe the "g"."g". "g". ThusThus Thus thethe visualvisual differencesdifferences fromfrom thethe CitedCited RegistrationRegistration andand Applicant'sApplicant's markmark areare immediatelyimmediately apparent whenwhen comparedcompared side side -by -by -side. -side. "Additions "Additions oror deletionsdeletions toto marksmarks maymay bebe sufficient sufficient toto avoid a likelihood ofof confusionconfusion it'if thethe marks in their entireties convey significantlysignificantly different commercialcommercial impressionsimpressions oror (2)(2) thethe mattermatter commoncommon toto thethe marksmarksmarks is isis not notnot likely likelylikely toto bebe perceivedperceived bybyby purchasers asas distinguishingdistinguishing sourcesource because itit is merely descriptive oror diluted."diluted." TEMP § 1207.01(b)(iiii).1207.01(bxiiii). InIn In re re ShawneeShawnrt.Shawnee MillingMilling Co., Co.,Co., 225 225225 USPQ USPQUSPQ 747,747,747, 749749 (TTAB(TTAB 1985) 1985)1985) (holding (holding(holding GOLDEN CRUSTCRUST forfor flour,flour, andand ADOLPH'SADOLPH'S GOLD'NGOLD'N CRUSTCRUST andand designdesign (with(with "GOLD'N CRUST"CRUST' disclaimed) disclaimed)disclaimed) for forfor coating coatingcoating and andand seasoning seasoningseasoning not not likely likelylikely to toto cause causecause confusion confusionconfusion because becausebecause thethe addition of "ADOLPH'S" is is sufficient sufficient to to distinguish distinguish thethe marksmarks given that "GOLDEN"GOLDEN CRUST'CRUST" and "GOLD'N"GOLD'N CRUST'CRUST"CRUST.CRUST' are areare highly highlyhighly suggestive suggestivesuggestive as as appliedapplied toto thethe respectiverespective goods).goods). HereHere thethe addition of thethe predominate "g wheat shaft" design isis sufficientsufficient to distinguish the Registrant's mark fromfrom Applicant's wordword mark.mark, "BLUE"BLUE ICE" ICE" is is highly highly suggestive suggestive as as appliedapplied toto thethe respectiverespective goods,goods. beverages. Consumers areare likely likely toto recognizerecognize the the difference difference in in meaning meaning for for BLUE BLUE ICEICE when usedused in in connectionconnection with thethe Applicant'sApplicant's non-alcoholicnon-alcoholic beverages beverages andand whenwhen usedused inin connectionconnection withwith thethe Registrant's vodkavodka product.product. CitedCited RegistrationRegistration 2,767,1322.767,1322.767.1322,767,132 coverscovers vodka,vodka,vodka. which which is is often oftenoften served servedserved in in vessels sculpted sculpted from from ice. ice. See See Exhibit Exhibit 2. 2. Since Since Applicant Applicant will will bebe using using the the mark mark BLUE BLUE ICE ICE inin connectionconnection withwith itsitsits energyenergyenergy beverages,beverages, consumersconsumersconsumers willwill will hebebe ableableable to toto recognize recognizerecognize thatthat that BLUEBLUE BLUE ICEICEICE whenwhen 5 used in connection with the Applicant's energy beverages does not signify a vessel of ice for drinking vodka. Compared in their entireties, the marks are sufficiently different in appearance. Given the distinct differences in the type of goods and services offered under each mark and the differences in purchasers, as discusseddiscussed below,below, thethe marksmarks dodo notnot conveyconvey aa similarsimilar meaningmeaning and and do do not not produce a substantially similar commercialcommercial impression.impression. C. Confusion is Not Probable The courts have held that "[t]here"(t]here is no likelihood of confusion where the potential for confusionconfusion isis aaa meremeremere passibility,possibility,possibility, not notnot aaa probability."probability."probability. Castle CastleCastleCastle Oil OilOil Corp. Corp.Corp. v. v.v. Castle CastleCastle Energy EnergyEnergy Corp., Corp..Corp.Corp..Corp. 26 2626 U.S.P.Q.2d 1481,1481.1481, (E.D.(E.D. Pa.Pa. 1992)1992) (citing(citing ElectronicElectronic Data Data Sales, Sales.Sales, Inc. Inc. v. v. Electronic Electronic Data Data Sys.,Sys.. Sys. 954954 F.2d 713, 21 U.S.P.Q.2d 1388,1388. 1393 (Fed. Cir. 1992)) (emphasis added). The Federal Circuit and the CCPACCPA havehave held: held: " "Iwle "[w]e"[wie[w]e are areare not notnot concerned concernedconcerned %% withwith rill meremere mere theoreticaltheoretical theoretical possibilitiespossibilities possibilities ofof confusion,confusion, deception,deception, oror mistakemistake oror withwith dede minimusminimus situationssituations butbut withwith thethe practicalitiespracticalities ofof thethe commercialcommercial world,world, withwith whichwhich thethe trademarktrademark lawslaws deal."deal."deal." ElectronicElectronicelectronic DataData SalesSales.Saks,SalesSales, 954 954 954954 F.2d F.2d F.2dF.2d at at atat 717 717 717717 (citing(citing(citin WitcoWitco Chem.Chem. Co.Co. v.v. WhitfieldWhitfield Chem.Chem. Co.,Co., 418418 F.2dF.2d 1403.1403, 1405.1405, 164164 U.S.P.Q.U.S.P.Q. 43,43, 44-4544-45 (C.C.P.A.(C.C.P.A. 1969),1969). affafrg.afTg.Mfg.affg, g, 153153153 U.S.P.Q. U.S.P.Q.U.S.P.Q. 412412412 (TTAB(TTAB 1967)).1967)). Likelihood of confusion "is synonymous withwith `probable''probable' confusionconfusion -- itit isis notnot sufficientsufficient ifif confusionconfusion is is isis merely merely merelymerely `possible."' `possible."' `possible.-'possible.- J.J.J. Thomas McCarthy,McCarthy. McCarthy on Trademarks and Unfair Competition §23:3 (4th ed. 2012)20I2) (citingcitin AmericanAmerican SteelSteel FoundriesFoundries v. v. Robertson,Robertson. 269 U.S. 372, 383 (1926)). Applicant respectfullyrespectfully submitssubmits thatthat therethere isis nono probabilityprobability thatthat thethe Applicant'sApplicant's markmark willwill createcreate aa likelihoodlikelihood of confusion with the Cited Registrations. The Examining Attorney "bears the burden of making out a persuasive case forfur fmdingfinding thatthat confusionconfusion amongamong consumersconsumers oror usersusers ofof productsproducts oror servicesservices isis notnot merelymerely aa theoreticaltheoretical possibility but is likely." In re Medical Central Online,Online. Inc.Inc.,Inc.. SerialSerial No. No. 76/138.82476/138,82476/138,824 (T.T.A.B.(T.T.A.B. Oct. 22,22. 2003) (non-precedential). The determination of the relatedness of the goods is based on thethe recordrecord evidence.evidence. TMEP § 1207.01(a)(ii)(A).1207.01(axiiXA). Moreover, the "examining attorney must provide evidence showing that the goods ... are related to support a finding of likelihood of confusion."confusion." TMEPTMEP §§ 1207.01(a)(vi)1207.01(axvi)1207.01(a)(vi) (emphasis (emphasis(emphasis added). added).added). In InIn addition, addition,addition, the thethe record recordrecord must mustmust evidence evidenceevidence at atat leastleast aa "viable"viable relationship"relationship" betweenbetween thethe goodsgoods identifiedidentified toto supportsupport aa findingfinding ofof likelihoodlikelihood ofof 6 confusion.confusion. InIn rere ConcordiaConcordia InternationalInternationalInternational Forwarding ForwardingForwardingForwarding Corp.,Corp.. Corp., Cot).Cap. 222222222 USPQUSPQUSPQ 355,355.355, 356356 (T.T.A.B.(T.T.A.B. 1983).1983). Given that the USPTO has allowed the two Cited Registrations to coexist on the register.register, the USPTO has clearly considered that each of the goods must be distinct such that consumers will not be confused.contused. Further.Further, the Cited Registration for BLUE ICE covers vodka, which is an alcoholicalcoholic beverage.beverage. AsAs aa result,result, onlyonly consumersconsumers overover thethe ageage ofof 2121 yearsyears maymay purchasepurchase productsproducts bearing the BLUE ICE mark. Though highly unlikely, should any consumer initially believe that a BLUE ICE vodka product is one of Applicant's beverages, the regulations concerning sales of alcoholic beverages would bring to the consumer's attention that he or she is purchasing an alcoholic beverage. Likewise, the availability of Applicant's product bearing the BLUE ICE mark in stores without a liquor license would signal to the consumer that Applicant's beverage does not contain alcohol. Overall, this factor should weigh heavily for a finding that there is no likelihood of confusion between Applicant's mark and the Cited Registrations. There is no "per~per se"se" rulerule aboutabout thethe relatednessrelatedness ofof certaincertain goods.goods. TMEPTMEP §§ 1207.01(axiv).1207.01(a)(iv).1207.01(axiv). The Federal Circuit has held that a "broad general market category is not a generally reliable test of relatedness of products. DoseBoseDose Corp.Corp. v.v. QSCQSÇQSC AudioAudio ProductsProducts Inc..Inc.,Inc.Inc.. 293 293 F.3d F.3d 1367, 1367, 63 63 USPQ2d USPQ2d 1303, 1310 (Fed. Cir. 2002). Indeed, the fact that Applicant's goods and the goods covered by thethe CitedCited RegistrationsRegistrations cancan generallygenerally bebe classifiedclassified asas beveragesbeverages wouldwould purchasepurchase doesdoes notnot mandate a finding that the goodsgoods areare relatedrelated oror thatthat confusionconfusion isis likely,likely, eveneven wherewhere thethe marksmarks are are identical. Applicant respectfully submits that the record evidence does not establish a viable relationshiprelationship betweenbetween thethe relevantrelevant goodsgoods toto supportsupport thethe refusal.refusal. Therefore,Therefore,Thereliire. thethe refusalrefusal shouldshould bebe withdrawn. V. CON('LLTSIONCONCLUSION Applicant submits that it has responded to all outstanding issues raised in the Office Action. Should the Examining AttorneyAttorney havehave anyany questions,questions, thethe ExaminingExamining AttorneyAttorney isis encouragedencouraged toto contactcontact thethe undersigned.undersigned. 24024t76'nr124024176:nr124024176:nr124024176 nr1 090716090716 77 Extra Strength I MonsterMonster EnergyEnergy Page 1I1 ofof 55 Exhibit 1 reIj A Q M«+31TER1hettN7TE1lnMcpNSTeftMIPN+,/TEK t h1rhhi* r t.t( alumUtiliag M$N9TEKMg47N9TEK rrru[ "^' I m VU u e'en I i Iretrt¡ "'. «REMMIOr nesluEll111.111.` w,N I.,MIt.. 1' 1MjJjr ao noNrrsNmeNeTrz Nvirs ENERGY x ,ezri,m,(,rgogoiroerrigArLlyzieHoro NITROUS TECHNOLOGYTECHNOLOGYTECHNOLOGY' TECHNLGY Don't let the skinny can fool you, Monster Energy Extra Strength packs a full load of our tried & true energy blend! Call us crazy but we supercharged our Monster Energy base then injected it with Nitrous Oxide for a unique texture, smooth drinkable flavor and buzz that's big as ever. Unleash TheThe Beast Best y f O https://www.monsterenergy.com/us/en/products/extra-strengthhttps://www_monsterenergy.com/us/en/products/extra-strengthhttps:https://www_monsterenergy_com/us/en/products/extra-strength %MIA.monsterenergy.com/us/eNproducts/extra-strength 8/30/2016 Extra StrengthStrength II MonsterMonster EnergyEnergy Page 2 of 5 IjIirt.Ij VJNER bRl r 10 RECummtr"RECOMMENDEDRECOIFORYO_ïNDEDRECOII0RRECOrt RECOIFORY2ENDED oNYQNDED DED y+v f O https://www.monsterenergy.com/us/en/products/extra-strengthhttps://www_monsterenergy.com/us/en/products/extra-strengthhttps:https://www.monsterenergy.com/us/eWproducts/extra-strength WWw.monsterenergy.com/us/en'products/extra-strength 8/30/20168130/2016 IceIce lugelugelute -- WiLipe "Aar eNIZ e cz SearchSear -ti = i1 Article Talk Read Edit View history s..a+ Q2 Ñ Edit Z et It WIKIPEDIAWIKIPEDIÁWIKIPED1AIKIPEDIA TheThe FreeFree EncyclopediaFltcvrk,pcdiiaEncyclopedia Ice luge From Wikipedia,Wikipedia. thethe free encyclopedia Main page Contents This articlearticle isis aboutabout a a type type of ofof ice iceice sculpture. sculpture.sculpture. ForFor For aa a racingracing racing sled.sled.sled, sled. see see seesee Lc/c7. Luge. LLuc it .-- P Featured content An ice luge,luge. martinimartini luge,[11luge,t11luge.[1]luge,[1]luge,]1]luge.[t] or oror shootershootershooter -block-block isis aa type Current events of ice sculpture made from a large block of ice that has Random article Donate to Wikipedia a narrow channel carved through where liquid is Wikipedia store poured,[1poured,]2]poured.[2[poured.l21poured.121poured,121 such such such as as asas liquor liquorliquor products.131products.[31productsproducts.131products.]3] f31 SomeSome areare professionally produced fromfrom sculpturingsculpturing oror fromfrom molds.molds.molds, Interaction and some are homemade.homemade IceIce lugesluges are sometimes Help About WikipediaWikipeda offered in aceice bars,bars. bars and have also been used for serving Community portal oystersoysters. IceIce lugesluges havehave alsoalso beenbeen describeddescribed as a type of Recent changes drinking game.131141game.131i41game.13114] game.[3][4]game PH1 Contact page Contents (hide)[hide][hide] ToolsTools 11 Etymology What links here Etymology Related changes 2 Composition and production Upload file 3 Uses Special pages 4 Gallery Permanent link 5 See also Page information 6 References A dnnkdrink being poured down anan iceice t57 Wikidata item 7 Further reading luge atat anan iceice barbar inin Rochester,Rochester.Rochester,Rochester Cite this page Minnesota Print/exportPnnuexportPnntlexport Create a book Etymology [edit] [([ edit II] Download asas PDFPOI The RoutledgeRoutledge DictionaryDictionary ofof ModernModernModem AmericanAmencanAmerican SlangSlang PrintablePnntable versionversion and Unconventional English defines Ice luge as "a block InIn otherother projectsprojectsprotects of ice used in a drinking game in which a shot of vodka,vodka. WikimediaWildmedia Commons tequila,tequila,tequila. oror otherother alcoholicalcoholic drinkdnnkdrink isis pouredpoured downdown thethe iceice LanguagesLanguages oa into thethe drinker'sdrinker'sdrinker'sdrinker's mouth,"141mouth mouth."14] mouth."[4]mouth "141"(4) 4/Ado?Add/Add"Add links Composition and production [[F edit]edit ][ An ice luge cancan bebe carvedcarved fromfromfrom a aa block blockblock of ofof ice121icer21ice[21 ice[2]ice[1 oror castcast fromfrom aaa mold.151mold.[51moldl5lmold.151mold.]5] Some Some Some SomeSome designs designs designsdesignsdesigns incorporate incorporateincorporateincorporate the thethethe use useuseuse of ofof aaa tubetube thatthatthat existsexistsexists within withinwithinwithin anan anan iceice iceice sculpture.111sculpture.111 sculpture.l11sculpture [i[ CompaniesCompaniesCompanies thatthat createcreate iceice sculpturessculpturessculptures maymaymay purvey purveypurvey iceice iceiceice luges.161 luges.t61 luges.[61luges,[6]luges.lbiluges,]6] and andand An ice fugeluge formedformed in in the the shape shape of of 61'i6-1OZI somesome iceice companiescompanies alsoalsoalso createcreatecreate andandand sell sellsell custom customcustom the number 2121 designsdesigns.ltldesigns.[l]designs.111 1t1Ili[i[ IceIce IceIce luges lugesluges lugesluges can cancan can also also alsoalso be be bebe homemade.11l homemade.M)homemade,]f homemade,[t[homemade,[11homemade.ltl ] and andand https:/len.wikipedia.org/wiki/Ice_luge[8/23/2016https://en.wikipedia.org/wiki/Iceluge[8/23/2016https://en.wikipedia.orp/wiki/IcelugelS123/2016http,hup,hops://en.wikipedia.org/wiki/Ice_luge[8/23/2016eiten wlllpedlatiteetha of ottt K u wtla lilt Ice Ice lupe[ luge M 2; 21 20162016 9:51:54 9:51:519:51:549:51:54 AMI AM] AMIAM]AM] IceIceIce lugelugeluteluge -- - - %V:lapedta, Wikipedia,Wikipedia,Wikipetha, thethethe the freefleefree flee encyclopediaencyclopediaencyclopedia euc)cIopedu molds areare availableavailable toto to consumersconsumersconsumers consumers for forfor for doing doingdoing doing so so.111151so so.[1][5]111151[1 [11151 1151 UsesÜSeS [[ editedit]edit J][ Typically liquor,liquor. suchsuch asas vodka.171vodka,[71vodka,[7]vodka.[71vodka.i7l isis pouredpoured intointo aaa channelchannelchannel atat thethe toptop ofof thethe lugeluge andandand dispenseddispenseddispensed at the bottom ofof thethe channel,channel.channel, either eithereither into intointo the thethe mouth mouthmouth of ofof a aa participant participantparticipant or or or a a aglass.121 glass.[21glass.[2] glass.l2lglass.f1 ThereThereThere isisis aaa possibility that vodkavodka maymay bebebe diluted diluteddiluted with withwith water waterwater when whenwhen ice iceice luges lugesluges are are are used[7]used11 usedhl used[)used[] (along(along withwith otherother beverages). Martinis and champagne are also sometimes chilled and served using ice luges.[8][91[10lluges.1ellºIl1°1luges.[8][9][10Iluges.[8][9][10]luges.[8][9][1°]luges [°1[+111°1 They're They'reThey're They're sometimessometimessometimes sometimes utilizedutilizedutilized utilized inin in iceice ice bars.bars,bars. bars. whichwhichwhich which areare areare drinkingdrinking drinkingdrinking establishmentsestablishmentsestablishments mademademademade [12][1 21 primarily ofof ice.[111iceice.ltice.11llice 1111 -ill 11 Ice Ice Ice Ice luges luges lugesluges have havehave have also also alsoalso been been beenbeen used usedused for forfor the thethe consumption consumption of ofof oysters.[12] oystersoysters [1 =1 Gallery [[edit][ editedit]edit J ]J Party goers drinking from ice luges JägermeisterJagermeistei Jagermeistet being poured down iceice lugesluges Absolut Vodka being served through iceice lugesluges See alsoalso [edit][edit][ editedit] ]I DrinkingDrinking culture culture stt, Drink portalportal ShooterShooter (mixed (mixed drink)drink) Zf https:/len.wikipedia.org/wi.ki/Ice_luge[8/2312016https://en.wikipedia.org/wiki/Iceluge[8/23/2016hup,https:!len.wikipedia.orp/wiki/Ice_1uge1823/2016Impshops://en.wikipedia.org/wiki/Ice_luge[8/23/2016 ett11ì1íK-ttaoatteiltIceeowtltpedtaofh,wtlaIce lup,ejN2ìIteer 21 20164:51:54AMI2016 9:51:54 9:31:349:51:549:51:54 AM] AMI AM]AM]AM] Ice lugeIngelugeluge - -- Wikipedia,Wilipeha.lapedui. the thethethe firefreefleefreefree encyclopedia encyclopediaencyclopediaencyclopedia References [edit][edit)[edit])( edit ) 1.1 AA^A s saebeda b bb C cc d dSmith.dde e Smith. Smith, Smith,Smith, Dan Dan Dan (2011). (2011).(2011).(2011). Talk TalkTalk with with withwith Your Your YourYour Mouth MouthMouth Full Full: Full:Full: The The TheTheThe Hearty Hearty Hearty HeartyHearty Boys Boys Boys BoysBoys Cookbookte.Cookbook Cookbooks. Cookbook.Cookbook. Ç. Agate ApatsAgateAgate Publishing. p.p. 41.41. ISBNISBN 1572846828.1572846828 Retrieved MarchMarch 2013. 2013. Check Check date date values values in: in: lI(access accessacces--access- -- :date=date- (help)(help)(help){help) 2. A^" a ab b b` `Garlough.`c` Garlough. Garlough,Garlough, Robert; Robert; Robert;Robert; Finch, Finch, Finch,Finch, Randy Randy RandyRandy C.; C.;C.; Maxfield, Maxfield.Maxfield,Maxfield, Derek DerekDerek (2004). (2004).(2004). Ice Iceice SculptingSculpting thethe ModernModern Ways.Wayti.Way&.Waye9.Wayr . Cengage Cengage CengageCengage Learning. Learning. Learning.Learning. p. p. p.p. 129.129, 129. 129.129. ISBN ISBNISBN 1401804055. 1401804055.1401804055. Retrieved RetrievedRetrieved MarchMarch 2013.2013. CheckCheck datedate values in-in: Ii accessa..,::Pr::access cesS-..lace= --date=- ii.,- (help)(help)(help) 3.3 A"" aba b Martirano.bMartirano. Martirano,Martirano, RonRon RonRon (2007).(2007). (2007).(2007). Between Between BetweenBetween The the thethe Sheets SheetsSheets andand UnderUnder thethe Table:TableTable: TheThe UltimateUltimate Guide toto Adult Games19.GamesGamese9.Garnes9.GameseGames. 9. SterlingSterling Sterling SterlingSterling PublishingPublishing Publishing Publishing Company. Company. Company. pp. pp.pp. 31-32. 31-32.31-32. ISBN ISBNISBN 1402746849. 1402746849.1402746849. Retrieved RetrievedRetrieved March MarchMarch 2013. Check date values in: I accessaccessaccess -date=-date--date= (help)(help)(help) 44. AA a ab b bIce IceIce luge lugeluget.lugee9.luge§.luger. 3. The TheThe TheThe Rout Routledge RoutledgeRoutledge ledge DictionaryDictionary DictionaryDictionary of of ofof Modern Modern ModernModern American American AmericanAmerican Slang SlangSlangSlang andand andand Unconventional UnconventionalUnconventional English. 2009.2009-2009 RetrievedRetrieved MarchMarch 2,2. 2013.2013 5.5 AA" a aaI b bbDaly. Daly, Daly.Daly,Daly. Melissa MelissaMelissaMelissa (2011). (2011).(2011). 87 878787 Ways WaysWays to toto Throw ThrowThrow a a aKiller KillerKiller Partye2. Party61. PartyS.PartyrJ.PartyS.Party&. Houghton HoughtonHoughton Mifflin MifflinMifflin Harcourt. Harcourt.Harcourt. pp. 114-115. ISBN 0547687273. RetrievedRetrieved MarchMarch 2013.2013 Check datedale values in: ,I access accessaccess-aate-access -date=-date-date=-date= - (help) 6. "A "Vodka -Vodka"Vodka &8& Ice IceIce Luges"129. Luges-Luges"rJ.Luges"r9.Luges'Luges" Ç.Ç. www.glacialart.com. www.glacialart.com.www.glacialart.com. GlacialGlacial Art.Art. RetrievedRetrieved 2016-03-23.2016-03-23. 77.7, ^A^"A aa aa b b Ermochkine.b Ermochkine.Ermochkine, Ermochkine. Nicholas: Nicholas:Nicholas; Nicholas: Iglikºwski. Iglikowski.Iglikowski, Iglikowski,Iglikowski, Peter Peter PeterPeter (2004). (2004). (2004).(2004). 40 40 Degrees Degrees East: East-East: An AnAn Anatomy AnatomyAnatomy of ofof Vodkar9. Vodkas.Vodkadf.Vodkacl.Vodkas.Vodkaß. Nova Publishers. p. 37. ISBN 1590335945. Retrieved March 2013. Check date values in: I accessaccess -date=-date=-date- (help)(help)(help) 8.8. AA LataLata Rung.RungRung,Rung, Jennifer JenniferJennifer (2006). (2006).(2006). The TheThe Pocket PocketPocket Idiot's Idiot'sIdiot's Guide GuideGuide to toto Being BeingBeing the thethe Father FatherFather of ofof the thethe Bride. Bnde.Bride.Bride,Bride. 2nd 2nd2nd EditionsEdition2.EditionJ.Editions.Editi ,n1,3 .Penguin. Penguin. p. p. 52. 52. ISBN ISBNISBN 1592574726. 1592574726.1592574726-1592574726. Retrieved RetrievedRetrieved March MarchMarch 2013. 2013.2013. Check CheckCheck date datedate values valuesvalues in: in:in: Il{.t aaccess.;s.;-iste- -Mate=-date=-dat'-i (help) (help)(help)(help}(help) 9.9. AAA Shiphen,Stilphen,Stilphen, MatthewMatthew (February(February 12,12.12, 2013).2013). "Flavors"Flavors ofof FreeportFreeport offersoffers town's town'stown's tastiest"i1.tastiest"19. tastiest"tP.tastiest"&. Tri TriTri -Town -Town-Town Weekly (Freeport,(Freeport. Maine). RetrievedRetneved March 2, 2013. 10. A" TheThe BestBest thatthat Money cancan BuytÇ.Buyd2.Buyo.BuyBuyJ.Buyt9. i. Atlanta AtlantaAtlanta Magazine. Magazine.Magazine. October OctoberOctober 2006.2006.2006. p.p.p. 102.102.102. Retrieved RetrievedRetrieved March MarchMarch 3,3.3,3. 2013. 11. A^"aA Keyes,Keyes. Keyes,Keyes. BobBob (February(February 15.15, 2013).2013). "Ice'Ice"Ice bars barsbars become becomebecome cool cool coolcool way way wayway to to toto enjoy enjoy enjoyenjoy MaineMaine MaineMaine winters winterswinters"d9. winters"twinters"i.winters"t. -19.-W. . Maine MaineMaine Sunday Telegram. Retrieved March 2.2, 2013. 12. AA Jacobsen,Jacobsen.Jacobsen, JacobsenJacobsen (2010).(2010), A Geography of Oysters:Oysters TheThe Connoisseur'sConnoisseur'sConnoisseur's GuideGuide toto OysterOyster Eating in NorthNorth Mme'AmericariJ.Americas.Arnerical'.Ameiicar9.America.dekl Bloomsbury Bloomsbury BloomsburyBloomsbury PublishingPublishing PublishingPublishing USA.USA. USA. p.p. p. (unlisted).(unlisted). (unlisted). ISBN ISBNISBN 1596918144. 1596918144.1596918144. Retrieved March 2013.2013 CheckCheck datedate values inin: ,I access a.ceai.;eti-date-access:`r cep .s :-date--date= -date=-date= (help) (help)(help)(help) Further readingreading [edit][( edit ]fj Infinite Ideas:Ideas; O'Prey,O'Prey. Lizzie (2011). Party Ideas:Ideas'Ideas 1- ÒWikimediaäAKWikimediaWikimediaWikimedtaWikimediaCommons CommonsCommons Commons has has How toto PlanPlan the thethe Perfect PerfectPerfect Partys?.Parfyt,Party§.Partys.Party&. Party. . InfiniteInfiniteInfiniteInfinite Ideas.Ideas. :,,ieò media related to Ice luge.luge p. (unlisted). ISBN 190818986X.190818986X RetrievedRetrieved March ò 2013. Check date values in: I accessaccess -'.iahe=-date=-date=-date--.ißt_-date= (help)(help)(help)(help) =ivy ?$iyP-Pe > &>geg.2 Look up iceIcelcº lugelugsInge inin A.kAl weWIy4 wuu:. WlktlonaryWiktionary,Wiktionary thethe free liK11I* *'t! * rW' mW Z.U2W dictionarydictionary.dictionarydictionary. Categories: Drinking culture I Sculpture techniques ThisThus page page waswas lastlast modifiedmodified onon 2323 MarchMarch 2016,2016.2018. at at 10:35.10 1035. 35 Text is available under thethe CreativeCreative CommonsCommons Attribution-ShareAlikeAttnbution-ShareAhke Attnbution-ShareAlikea License;License:License, License, additionaladdt additional anal terms terms may may apply.apply apply ByBy By usingusing using this this site.site.site, site. you agree tob thethe TermsTermsTerms ofofof UseUseUse andand PrivacyPnvacyPrivacy Policy.PolicyPolicy Wikipedia49Wikipedia®YWnpadialt isis aa registeredregistered trademarktrademark ofof thethe Wikimedia Wikimedia Foundation, Foundation.Foundation. Inc.,Inc Inc ,.a a resit-prolknon-profit organization.organizationorganizobon https:/len.wikipedia.ortr/wiki/Ice_luge[8/2312016https://en.wikipedia.org/wiki/Icehup,https:!len.wikipedia.orp/wiki/Ice_luge[823/2016httpshops://en.wikipedia.org/wiki/Ice_luge[8/23/2016eneta wtllpediau alapetha mg o, iwilt a alt Ice Ice lup,el luge[8/23/2016lupe[S S 2321 20162016 9:51:549:51.54 AMIAM]AMIAM] D X IIBlue■ Blue Ice Ice I Monster I Monster Hydro Hydro Electro Electro X +-I- e e Q iî monsterenergy.com/products/monster-hydro/blue-ice monsterenergy.com/products/monster-hydro/blue-ice . *it OtOtherher bookmarks NEWS PROOUCTS PROMOTIONS SPORTS MUSIC GAMING ffil I-1 Monster Hydro Blue Ice Water Worlds 70% of Earth is covered with water. You got bottled water from Mountains. Glaciers, Virgin Springs, Tropical Islands, and The Arctic. There's Mineralized, Fortified Ionized, Electrified. pH Balanced. Triple Filtered, and straight out of the city tap. What's the point? You gotta hydrate every day so you might as well enjoy a boost while you're at it. Monster Hydro - Non carbonated and lightly sweetened with natural flavors to make it thirst quenching and easy drinking. We added just enough of that "Monster Magic' to get you fired up. Flavor Profile: Blue Raspberry Hy*ato The least! Total Caffeine: 25.4oz Bottle i 53mg Per Bottle EXHIBIT 2828 To: Monster Energy Company ([email protected]) Subject: U.S. TRADEMARK APPLICATION NO. 86827891 - BLUE ICE - HANBEV.3965T Sent: 3/9/2016 12:11:03 PM Sent As: [email protected] Attachments: Attachment - 1 Attachment - 2 Attachment - 3 Attachment - 4 Attachment - 5 Attachment - 6 Attachment - 7 Attachment - 8 Attachment - 9 Attachment - 10 Attachment - 11 Attachment - 12 Attachment - 13 Attachment - 14 Attachment - 15 Attachment - 16 Attachment - 17 Attachment - 18 Attachment - 19 Attachment - 20 Attachment - 21 Attachment - 22 Attachment - 23 Attachment - 24 UNITED STATES PATENT AND TRADEMARK OFFICE (USPTO) OFFICE ACTION (OFFICIAL LETTER) ABOUT APPLICANT’S TRADEMARK APPLICATION U.S. APPLICATION SERIAL NO. 86827891 MARK: BLUE ICE *86827891* CORRESPONDENT ADDRESS: DIANE M. REED CLICK HERE TO RESPOND TO THIS LETTER: KNOBBE, MARTENS, OLSON & BEAR, LLP http://www.uspto.gov/trademarks/teas/response_forms.jsp 2040 MAIN STREET, 14TH FLOOR IRVINE, CA 92614 VIEW YOUR APPLICATION FILE APPLICANT: Monster Energy Company EXHIBIT 32 CORRESPONDENT’S REFERENCE/DOCKET NO : HANBEV.3965T CORRESPONDENT E-MAIL ADDRESS: [email protected] OFFICE ACTION STRICT DEADLINE TO RESPOND TO THIS LETTER TO AVOID ABANDONMENT OF APPLICANT’S TRADEMARK APPLICATION, THE USPTO MUST RECEIVE APPLICANT’S COMPLETE RESPONSE TO THIS LETTER WITHIN 6 MONTHS OF THE ISSUE/MAILING DATE BELOW. ISSUE/MAILING DATE: 3/9/2016 TEAS PLUS OR TEAS REDUCED FEE (TEAS RF) APPLICANTS – TO MAINTAIN LOWER FEE, ADDITIONAL REQUIREMENTS MUST BE MET, INCLUDING SUBMITTING DOCUMENTS ONLINE: Applicants who filed their application online using the lower-fee TEAS Plus or TEAS RF application form must (1) file certain documents online using TEAS, including responses to Office actions (see TMEP §§819.02(b), 820.02(b) for a complete list of these documents); (2) maintain a valid e-mail correspondence address; and (3) agree to receive correspondence from the USPTO by e-mail throughout the prosecution of the application. See 37 C.F.R. §§2.22(b), 2.23(b); TMEP §§819, 820. TEAS Plus or TEAS RF applicants who do not meet these requirements must submit an additional processing fee of $50 per international class of goods and/or services. 37 C.F.R. §§2.6(a)(1)(v), 2.22(c), 2.23(c); TMEP §§819.04, 820.04. However, in certain situations, TEAS Plus or TEAS RF applicants may respond to an Office action by authorizing an examiner’s amendment by telephone without incurring this additional fee. The referenced application has been reviewed by the assigned trademark examining attorney. Applicant must respond timely and completely to the issue(s) below. 15 U.S.C. §1062(b); 37 C.F.R. §§2.62(a), 2.65(a); TMEP §§711, 718.03. LIKELIHOOD OF CONFUSION Registration of the applied-for mark is refused because of a likelihood of confusion with the marks in U.S. Registration Nos. 4176685, 2767132 and 4774184. Trademark Act Section 2(d), 15 U.S.C. §1052(d); see TMEP §§1207.01 et seq. See the enclosed registrations. Applicant has applied to register the mark BLUE ICE in standard character form for use on “non-alcoholic beverages.” The first registered mark is G BLUE ICE and design for use on “alcoholic beverages, namely, vodka.” The second registered mark is BLUE ICE in typed form for use on “vodka.” The third registered mark is ICEBLUE in standard character form for use on “bottled water.” The first and second registered marks are owned by the same registrant. Trademark Act Section 2(d) bars registration of an applied-for mark that so resembles a registered mark that it is likely a potential consumer would be confused, mistaken, or deceived as to the source of the goods and/or services of the applicant and registrant. See 15 U.S.C. §1052(d). A determination of likelihood of confusion under Section 2(d) is made on a case-by case basis and the factors set forth in In re E. I. du Pont de Nemours & Co., 476 F.2d 1357, 1361, 177 USPQ 563, 567 (C.C.P.A. 1973) aid in this determination. Citigroup Inc. v. Capital City Bank Grp., Inc., 637 F.3d 1344, 1349, 98 USPQ2d 1253, 1256 (Fed. Cir. 2011) (citing On-Line Careline, Inc. v. Am. Online, Inc., 229 F.3d 1080, 1085, 56 USPQ2d 1471, 1474 (Fed. Cir. 2000)). Not all the du Pont factors, however, are necessarily relevant or of equal weight, and any one of the factors may control in a given case, depending upon the evidence of record. Citigroup Inc. v. Capital City Bank Grp., Inc., 637 F.3d at 1355, 98 USPQ2d at 1260; In re Majestic Distilling Co., 315 F.3d 1311, 1315, 65 USPQ2d 1201, 1204 (Fed. Cir. 2003); see In re E. I. du Pont de Nemours & Co., 476 F.2d at 1361-62, 177 USPQ at 567. In this case, the following factors are the most relevant: similarity of the marks, similarity and nature of the goods and/or services, and similarity of the trade channels of the goods and/or services. See In re Viterra Inc., 671 F.3d 1358, 1361-62, 101 USPQ2d 1905, 1908 (Fed. Cir. 2012); In re Dakin’s Miniatures Inc. , 59 USPQ2d 1593, 1595-96 (TTAB 1999); TMEP §§1207.01 et seq. Comparison of the Marks Marks are compared in their entireties for similarities in appearance, sound, connotation, and commercial impression. Stone Lion Capital Partners, LP v. Lion Capital LLP, 746 F.3d 1317, 1321, 110 USPQ2d 1157, 1160 (Fed. Cir. 2014) (quoting Palm Bay Imps., Inc. v. Veuve Clicquot Ponsardin Maison Fondee En 1772, 396 F. 3d 1369, 1371, 73 USPQ2d 1689, 1691 (Fed. Cir. 2005)); TMEP §1207.01(b)-(b)(v). “Similarity in any one of these elements may be sufficient to find the marks confusingly similar.” In re Davia, 110 USPQ2d 1810, 1812 (TTAB 2014) (citing In re 1st USA Realty Prof’ls, Inc., 84 USPQ2d 1581, 1586 (TTAB 2007)); In re White Swan Ltd., 8 USPQ2d 1534, 1535 (TTAB 1988)); TMEP §1207.01(b). When comparing marks, the test is not whether the marks can be distinguished in a side-by-side comparison, but rather whether the marks are sufficiently similar in terms of their overall commercial impression that confusion as to the source of the goods and/or services offered under the respective marks is likely to result. Midwestern Pet Foods, Inc. v. Societe des Produits Nestle S.A., 685 F.3d 1046, 1053, 103 USPQ2d 1435, 1440 (Fed. Cir. 2012); In re Davia, 110 USPQ2d 1810, 1813 (TTAB 2014); TMEP §1207.01(b). The proper focus is on the recollection of the average purchaser, who retains a general rather than specific impression of trademarks. United Global Media Grp., Inc. v. Tseng, 112 USPQ2d 1039, 1049, (TTAB 2014); L’Oreal S.A. v. Marcon , 102 USPQ2d 1434, 1438 (TTAB 2012); TMEP §1207.01(b). Marks may be confusingly similar in appearance where similar terms or phrases or similar parts of terms or phrases appear in the compared marks and create a similar overall commercial impression. See Crocker Nat’l Bank v. Canadian Imperial Bank of Commerce , 228 USPQ 689, 690-91 (TTAB 1986), aff’d sub nom. Canadian Imperial Bank of Commerce v. Wells Fargo Bank, Nat’l Ass’n , 811 F.2d 1490, 1495, 1 USPQ2d 1813, 1817 (Fed. Cir. 1987) (finding COMMCASH and COMMUNICASH confusingly similar); In re Corning Glass Works, 229 USPQ 65, 66 (TTAB 1985) (finding CONFIRM and CONFIRMCELLS confusingly similar); In re Pellerin Milnor Corp., 221 USPQ 558, 560 (TTAB 1983) (finding MILTRON and MILLTRONICS confusingly similar); TMEP §1207.01(b)(ii)-(iii). Confusion is likely between two marks consisting of reverse combinations of the same elements if they convey the same meaning or create substantially similar commercial impressions. TMEP §1207.01(b)(vii); see, e.g., In re Wine Soc’y of Am. Inc. , 12 USPQ2d 1139, 1142 (TTAB 1989) (holding THE WINE SOCIETY OF AMERICA and design, for “wine club membership services including the supplying of printed materials, sale of wines to members, conducting wine tasting sessions and recommending specific restaurants offering wines sold by applicant,” likely to be confused with AMERICAN WINE SOCIETY 1967 and design, for a newsletter, bulletin and journal of interest to members of the registrant); In re Nationwide Indus. Inc., 6 USPQ2d 1882, 1884 (TTAB 1988) (holding RUST BUSTER, with "RUST" disclaimed, for a rust- penetrating spray lubricant likely to be confused with BUST RUST for a penetrating oil). In this case, all four marks contain the wording BLUE ICE or the transposition ICE BLUE. Comparison of the Goods and/or Services With respect to applicant’s and registrant’s goods and/or services, the question of likelihood of confusion is determined based on the description of the goods and/or services stated in the application and registration at issue, not on extrinsic evidence of actual use. See Stone Lion Capital Partners, LP v. Lion Capital LLP, 746 F.3d 1317, 1323, 110 USPQ2d 1157, 1162 (Fed. Cir. 2014) (quoting Octocom Sys. Inc. v. Hous. Computers Servs. Inc., 918 F.2d 937, 942, 16 USPQ2d 1783, 1787 (Fed. Cir. 1990)). Absent restrictions in an application and/or registration, the identified goods and/or services are “presumed to travel in the same channels of trade to the same class of purchasers.” In re Viterra Inc., 671 F.3d 1358, 1362, 101 USPQ2d 1905, 1908 (Fed. Cir. 2012) (quoting Hewlett- Packard Co. v. Packard Press, Inc., 281 F.3d 1261, 1268, 62 USPQ2d 1001, 1005 (Fed. Cir. 2002)). Additionally, unrestricted and broad identifications are presumed to encompass all goods and/or services of the type described. See In re Jump Designs, LLC, 80 USPQ2d 1370, 1374 (TTAB 2006) (citing In re Elbaum, 211 USPQ 639, 640 (TTAB 1981)); In re Linkvest S.A., 24 USPQ2d 1716, 1716 (TTAB 1992). With respect to the first registrant, the trademark examining attorney has attached evidence from the USPTO’s X-Search database consisting of a number of third-party marks registered for use in connection with the same or similar goods and/or services as those of both applicant and registrant in this case. This evidence shows that the goods and/or services listed therein, namely, non-alcoholic beveragres and vodka are of a kind that may emanate from a single source under a single mark. See In re Aquamar, Inc., 115 USPQ2d 1122, 1126 n.5 (TTAB 2015) (citing In re Mucky Duck Mustard Co., 6 USPQ2d 1467, 1470 n.6 (TTAB 1988)); In re Albert Trostel & Sons Co., 29 USPQ2d 1783, 1785-86 (TTAB 1993); TMEP §1207.01(d)(iii). With respect to the second registrant, the identification set forth in the application and registration has no restrictions as to nature, type, channels of trade, or classes of purchasers. Therefore, it is presumed that these goods and/or services travel in all normal channels of trade, and are available to the same class of purchasers. Further, the application uses broad wording to describe the goods and/or services and this wording is presumed to encompass all goods and/or services of the type described, including those in the second registrant’s more narrow identification. In summary, the similarities between the marks and the goods and/or services of applicant and the registrant are so great as to create a likelihood of confusion. The overriding concern is not only to prevent buyer confusion as to the source of the goods and/or services, but to protect the registrant from adverse commercial impact due to use of a similar mark by a newcomer. See In re Shell Oil Co., 992 F.2d 1204, 1208, 26 USPQ2d 1687, 1690 (Fed. Cir. 1993). Therefore, any doubt regarding a likelihood of confusion determination is resolved in favor of the registrant. TMEP §1207.01(d)(i); see Hewlett-Packard Co. v. Packard Press, Inc., 281 F.3d 1261, 1265, 62 USPQ2d 1001, 1003 (Fed. Cir. 2002); In re Hyper Shoppes (Ohio), Inc., 837 F.2d 463, 464-65, 6 USPQ2d 1025, 1026 (Fed. Cir. 1988). Although the examining attorney has refused registration, applicant may respond to the refusal to register by submitting evidence and arguments in support of registration. If applicant responds to the refusal to register, applicant must also respond to the following informalities. INFORMALITIES Identification of Goods The identification of goods is indefinite and must be clarified. See TMEP §1402.01. Applicant must specify the common commercial or generic name for the goods. If there is no common commercial or generic name, applicant must describe the product and intended consumer as well as its main purpose and intended uses. Applicant may adopt the following wording, if accurate: Non-alcoholic beverages, namely, [indicate type of beverages by common commercial name, e.g., energy drinks], in INT. CLASS 32. An applicant may only amend an identification to clarify or limit the goods, but not to add to or broaden the scope of the goods. 37 C.F.R. §2.71(a); see TMEP §§1402.06 et seq., 1402.07. For assistance with identifying and classifying goods and services in trademark applications, please see the USPTO’s online searchable U.S. Acceptable Identification of Goods and Services Manual at http://tess2.uspto.gov/netahtml/tidm.html. See TMEP §1402.04. Significance of Wording Applicant must explain whether “BLUE” has any meaning or significance in the industry in which the goods and/or services are manufactured/provided, or if such wording is a “term of art” within applicant’s industry. See 37 C.F.R. §2.61(b); TMEP §814. Further, applicant must provide additional information about this wording to enable proper examination of the application. Specifically, applicant must respond to the following question: Will the goods be blue in color? Failure to respond to a request for information is an additional ground for refusing registration. See In re Cheezwhse.com, Inc., 85 USPQ2d 1917, 1919 (TTAB 2008); In re DTI P’ship LLP , 67 USPQ2d 1699, 1701 (TTAB 2003); TMEP §814. Request For Additional Information To permit proper examination of the application, applicant must submit additional product information about the goods. See 37 C.F.R. §2.61(b); In re AOP LLC, 107 USPQ2d 1644, 1650-51 (TTAB 2013); In re Cheezwhse.com, Inc., 85 USPQ2d 1917, 1919 (TTAB 2008); In re DTI P’ship LLP, 67 USPQ2d 1699, 1701-02 (TTAB 2003); TMEP §814. The requested product information should include fact sheets, instruction manuals, and/or advertisements. If these materials are unavailable, applicant should submit similar documentation for goods of the same type, explaining how its own product will differ. If the goods feature new technology and no competing goods are available, applicant must provide a detailed description of the goods. The submitted factual information must make clear how the goods operate, their salient features, and their prospective customers and channels of trade. Conclusory statements regarding the goods will not satisfy this requirement. Failure to comply with a request for information can be grounds for refusing registration. In re AOP LLC, 107 USPQ2d at 1651; In re DTI P’ship LLP , 67 USPQ2d at 1701-02; TMEP §814. Merely stating that information about the goods is available on applicant’s website is an inappropriate response to a request for additional information and is insufficient to make the relevant information of record. See In re Planalytics, Inc., 70 USPQ2d 1453, 1457-58 (TTAB 2004). TELEPHONE FOR ASSISTANCE If the applicant has any questions or needs assistance in responding to this Office action, please telephone the assigned examining attorney. /Alicia Collins Edwards/ Trademark Examinig Attorney United States Patent and Trademark Office Law Office 115 571-272-9147 [email protected] TO RESPOND TO THIS LETTER: Go to http://www.uspto.gov/trademarks/teas/response_forms.jsp. Please wait 48-72 hours from the issue/mailing date before using the Trademark Electronic Application System (TEAS), to allow for necessary system updates of the application. For technical assistance with online forms, e-mail [email protected]. For questions about the Office action itself, please contact the assigned trademark examining attorney. E-mail communications will not be accepted as responses to Office actions; therefore, do not respond to this Office action by e-mail. All informal e-mail communications relevant to this application will be placed in the official application record. WHO MUST SIGN THE RESPONSE: It must be personally signed by an individual applicant or someone with legal authority to bind an applicant (i.e., a corporate officer, a general partner, all joint applicants). If an applicant is represented by an attorney, the attorney must sign the response. PERIODICALLY CHECK THE STATUS OF THE APPLICATION: To ensure that applicant does not miss crucial deadlines or official notices, check the status of the application every three to four months using the Trademark Status and Document Retrieval (TSDR) system at http://tsdr.uspto.gov/. Please keep a copy of the TSDR status screen. If the status shows no change for more than six months, contact the Trademark Assistance Center by e-mail at [email protected] or call 1-800-786-9199. For more information on checking status, see http://www.uspto.gov/trademarks/process/status/. TO UPDATE CORRESPONDENCE/E-MAIL ADDRESS: Use the TEAS form at http://www.uspto.gov/trademarks/teas/correspondence.jsp. w41nf:11011iLuldPrIwl:Print: Mar alliMarirW Marliar 9,40S.9,'d 20162014IBISUZI'1W2016 #.MMilattidere7TMifl'T775909277758011i2T7 I3E0141S1MIMIDRUMDESIGNHOIS30 MR MARK)01V14IMAMMARK »1dPPSIeeSiwiLSerial NumiliSf MOMNumber Mom Number%RIM 7S101777ttt4OiSt759092777590927;25904277La606r* MOM101»OffleStatus Q314316ID31103+rREGREGISTEREDRCd I II !"!C103111344 9TERE Rt D DANDANDUMQMV AND D RENEWED aMNI'Rod[IOr031w3H3äRENEWED n illifillaiiMudWordQ0MW ardeink Markilis0,Pelfd MAEMill¡ILIABLUE TelICEICEz0I allari111MMOMStandardMsbirdePtInitlard ClibirelMr CharacterJ*1342JeLIDCMrrärr MireMark1911 110%4Mot Mocifi4ioNaori fflillige111011111480041RegistrationOBOW41111444ONIMINOIN4 w NumberMIMINumberrrrager MumMisimr tifin]?ttttint2767137Z£It9LE2767132 DaleMOOD18.1DataDate M leIslinel111111.0MPeillleielid RegisteredIluidered 2003/03/232003109,Ct40/C00tEZ/60/Eau2003/09/23 ripeTypeleek+dk1 ofit WokMarkIllaMMANI ~CV«zTRAIo1ARltTiiductukKTRADEMARK:+tifL ]S*NiQQ MOONarm%Reek,ifflftifRegisterAter Trdt~riariPRIMCIPV.PRINCIPALädPR I Zd'LNC II Z1fdPAL WUBelWWI1118.1Mark SWUM(00110órw1esDrawing»Ms Cale CodeMOOSOSOOMe IU1FIE[U(1)[1:1 11 TYlBDTYPEDCUM.03dhLTYPED dRJ1fIDRAWINGDRAWINGOMEIMK!!äQIJIlflO »2pl IMOComeAMMOOwnerCWRIIV Blotbolt21st4BIZ CENTURY CENTURY1LäF3LHmJt1111iI[= SPIRIT!."'MEd,'StItlIdSSPIRITS,9PIRIM LUCLLC MI0I'ILLC UNITEDLI11IT[0 «i.IwQ"I03I+I1411LIMITED LIABILITYLIABILITY WI7ALI-1IIa1iI7LIABILITY I ALI'I CONPANfCCellW AMMOAlnrdxODCOMPANY Y C,ALIFOR1iIAfad.LIFORWIA CALIFORNIAvxMöD3IrizTe) I IfI1iIM 4650oG%96550i Di BartEast1gR3aurl 1R4 uOeujsplºmlnitMashinOtonWashington Ve sh 1 13bu ret u0 an BoulevardInoOpùeAitjrloecaul imae v aPl rd J[110i.7CitycityCity i A ofof;oice Cedmarce wrK+aa:Dialowo0Commerce aw GL.I CALIFORNIATGVINU0.3I7VD FVRW I NWOJ IlkYI 9004030040OIDoE4:4004 Oundalianobiaswednis100000Goods/Services -- [ tiIp ] ClassPeet,2,,T9:14M OtatusStatuso+iei.en7r3S -- -- JwClIYB.ACTIVE.ACtIYE.'I1AIMAf IC31 033.'££0"CCO u:USSn/0 00011047tIO 049.019.`6IO"6,0 GJ0 &c4eV S:0:1:Sse 1[ ( uIOGin andPue I[ ampon'PION*vodka.wpdk a. 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Goods/ServicesGoods}ServicesGoodsl5ervice.GeoaNliegymeIJamda4Wa rttls ,aaa.aaaClass%:ßaää 3ta:,.a StatusStatuattatwastatus ---- ACTIVE.AcTrvE.ALT1vR.ACTIVE.JILRIIIS. ICEC 033.0!!. UsUSU8 041047 049.040. G0 ai& 1281S:1118 Alcoholic AlcoholicAlcoholic beverages,beverages. namely,namely,naBelY, liquors, liquors,liquoredliquors,lie.ses, distilleddistilleddistilled distilled spiritedspirits,spirits, spirit% gins,gins,line, gins,an, rum.rum., run.rum,rule,,, andandendandand .edka.vodka.vodka.vodka. Firstims Use:Use:use! 100l10lI2009/09/21. me/own. 21. FirstFleet UseL.Use laInIn IGass.ene:Cuss~aros:Commerce: 2009/10/01.2804/I0/01.2009/10/01.2001/10/01. lboodaliervieueeamodalliantweGoods/ServicesGoodeactreicesCloodsiervicetOboAoLr rc eal Class StatesStatus -- ACTIVE.Amen.AICTJYC.TIK. M . IC 034.024. U2USkA/ 002 008001 009001 017.017. G40 i4& S:R:SIS:81 TobaccoTobaccoTabacco products.product,productproducts, a. accerroriesdaccessories,accessories.savasr rt ss. andandand auckirqsootingsmoking articles. articles.articles.article*.articles, r+aatisly, namely.namely.namely, cigarsdcigars.cigar*.cigars, rollingro1linpr+o l l in>p paperspaperapaper', foeforfarfor ieasrRtatircigarette'cigarettescigarette', and andand cigarscigare aidsricigars made Bedewade outoutout ofofof paper,paper, rollingrolling paperspaperspapers forfor cigarettescigarette*a t qa r et tand andes andcigar',cigarscigar. a tis maderada.riders Beds outoit out aut of ofof tobacco.tobacco, tobacco,tobrcas, and andand re rollingrolling l 1 tnO tobaccotobacco ! foro r cigarettesctearfttra endand cigars).cigars.clear». rimfirmFirst Uses UUsesUse: ss 20041O4/21. 2001IOt/21.2009109/21.2009!09/21.2009/09/21.FiredFirstF1rn UneUr:UseWe InIn Caesarea:COMMereelCommercesCommerce: .1.-1.-1- MkMottMetPrint: Mir MrOarMar Mart 111, 9,*.14 201E2016 MIMS 7788117,177535701rt77638701 1117o 1 ?O0l112009/10/01.2009/10101. 01 01 . MegFWreFtlingFiling DateaaisDeliOft ioo8Io1i31?008/07/311001J2008/07/312aae.a7/31 Gil /31 EarnriqExaminingEzenirtinqEmrrrwrwnq Mwwry AttorneyAttunes!Attorney Aflame,/ CHARLON,CHAFiLON, BARNEYBARNEY Aftart>ryAttorney of of RecordRetord R*iwl kiBrettitutt t e'. . A.A.A. N,prthNortht,harth > i R h a.-2-42- STATUTORY w4id:Pad:Print:Priwl:Print. UmMar M1rMarter 9,S. S.9.S. 2016 20112019MI 7779208511700ii1?MOM77712085 MUMDefm0311011DESIGN MARK yAA[MARCMARKMARK SerialiwlriweiM Malnimrr NumberM1r1hw1irf14urnb«F i7:;wt 77792085,,, ... MOMMahnBMusStatuslll01fte REGIS?EREORCAIITtMDRaßIlTCRC1.REGISTERED NellligNimene11edrib11RegistrationReglstralion NumberelligkerMlmdm* nanierNumber 4i#14114C#1/114641411ta#1t11 MWMANOWrd3000 DateDaleIlleglullied Registered11001016 lO14/11/1R?414/11/lA2014/11/18701du11/1t, TypsTypeTypt ofofd WartMarkMark TRADEMARKTRADEMA1,:e1111"1:6 %IMFRegister PRINCIPALI NC! Ihtli.'S? 414eitMarkWadi%La rk DrawingOrarwrpDresÚr Omilmei+sn ap nq CodeCedeCods.Cade CodsOni (2)id . DESIGN.,.11-.J. ,a.'.1 :14GN CiliaONLYONLY_.. ClewOmarOwnwrOwnerCPWWWCleelet Marton.Norton,Marton,NaNartan, rt on. JosephJoseph JosephAimee J. J.J.J. I#fDIYIDIxAI. INDIVIDUALI11dIYtIÑDIYImu OLIAL UMITt1UNITED 1+1NUwITED I 9TATE1tt STATES!r?AtC8 n *TAU, Suit.Suite Illuit'Waite 22 !**?1x0177c177017101 01 GranddGrandGrad r r+d RiverRiver RiverRiver Brighton0t1¢+tvn 11lCHIQAM MICHIGANMImIc» 4011440114481144911400114 IligiNWIerownsGoods/ServicesGoodesereleasCloodellorvmee ClaraClaeeClam'Class:1441.6 StatusStatus3t Status atua ------A4G7IYB. ACTIVE. ACTIVE.ACUTE. IC 030. 1111US 044.010.046.045. 04G 4i&68; 8;S=S: Coady.Candy. FiFirst r« U..;UreiUse: 2009101/01.2009/01/01.ZOOS/01/0i.`O00101101. rimFirst ure UseUsie Zr In InIn CowrrotCorsrrrce: Commerce:Ciommrást e 2009!01/01.2009/01/01.2009/01101.t000/01101.2004/01101. Goods/ServicesueedburmiceeGoods}ServicesiiaadslSenrices ïaasCie»ClamsCitesClass 6tatuaStatus8tetusattireitalrwt ----... ACTIVE.ACTIVE. JML?IVt.ACTIVO. IGIC=C 032.01:. USMIUV 045041 040046044 044..048.040. 0 G ili&a6 diS:Si83Deer srsrBeerDeer ar+d and fruit flavoredflavoredflavored O.vara0.r:.beverages. ar.rae. riraeFir.t First U..:Use:Wa: ?009101101.2009101/01.2009/01/01.First Fire' UseWeW. InIn C.Pev.T404C,rs+errs;Commerce:C7mne rr.e : 2009/01/01.3001001101.2009/41141.200,101101.2009101101. CloadseervireeGoods/ServicesOcodsidervicireGoodsServkes4me4 1Werelk.* 2.eeoCìaEEClass-.geej..f6 J:Statusstatue5tatws a:48 ------ARACTIVE.ATTIVE.itiG'TIVC.ACTIVE. `t I11*, . IC 033. USu=Ut 04104704/ 049.041. ß4a0G 4i &a4 S: SaS:0tAlcoholic AlcoholicAllooholloAlcoholic bewbeverage*.beverages,beveragee,bewrsgsr rrper. namely. namely,namely.many.moony. wadRa vodka.vodka. . Firstrim u.43 UrttUse: I00 2008#01l0i.2009/01/01.2001,01/01.2009101101. 0101101. First lriFirst rrt Useu44U InInIn Cemmero.lCommerce:lomm.ro.: 2000101101.2009/01/01.2009101101.200e01/0i. CseceftestlekOinagObillifikeDescriptionwarIMA0001111Doseriplicia s:fofáf MarkAllok,ffli ThaThe?1+e narkmarkmerk. naniisl:riconsistsoar+aiata.'teem ofof of ofof a aa a amodifiedmodified modifiedmodifiedmodified biohazardbiohazardbiohazardbiohazard 'retailsy.l.o1ariebolsymbolsymbol ininin red.red.red. OlenColonCabraöM01.Colors Claimed CWnMóelandMailMasi TheThe,Thin color(s)cclorilO.a.arl*I.ielerlal redred redred islareis/are !molars!soar« claimedclaimed claIm.4elaleed asseas aam aa afeaturefeature faatwr ofofalof the thetawth earl".nark.mark.mark. flepeNdePIImoFlingFilingFammOdis DaisDate D440Dab 2009/01/292009147129200410//2112ÓÓ4/07/292009/07/29 ExaminingE r arrtilklg Attorney»umAnemerfAttorney Moroi" .1.-1- HnniPMn1:Print:Pant:Prfw1 Mar MarMarMU 11, i.9,% ?Q1s 2016n1li20182014rut 77792085T77i2041/777112088t7T101011/ PEREZfPEREZ, STEVEN AttorneyeliebievrAttorney ofof RecordRacRecord ard ThomasThaMia LaneLifl!Liar -2--I-2--2 '41af:Print:PuntPrint MarMarIirMar 9,14S.I.9. 2015 2016131410112019 TIM1!77865212me;1?778952127714S212 DESIGN[]!Ue 11GIN $141ti MANICMARKMARXMARK SasefSerialSar:ai !4Number edunearIMoldiltNunrbef urriber 778652122iiul?+78b5.212 StatusStatus IeREGISTEREDREGISTERED; I ..:7ERED/TFtD laudWardWord IIIn* MaMarkNark rk INTOIM'!O lianierdStandard111.404r9 CharaiCMF CharacterClaaSerC11rraelsr INA MarkMartMarkMerk YesVa.TaN«. RegistrationRsR1111111Fatron hell*aaM ien NumberNumberMambo/ Number 40751250775124077512i DUDDNtI!Ds#Date RegisteredRegistered NeeleradNNMM*red 2011/12/27?01111?I?72011/l2/772011/12l.: PmType et ofr1 NMI MarkWdt TwaFMuRXTRADEMARKTkAD£MkAZIAAJut kkC %NWTleyleterRegister PRINCIPALPRIMCIP11í..PR: )1c: PAL. ClueslesNMIMerlsitlärigMark Drawingbecolue IMO* Drawing Cede Caille CodeOslo Code 161s(4)(I 44 I)I flAWARDOTAIIOIADSTANDARD CHARACTC}#ARAC.T*PANAMACHARACTERCIi1WILTE7 E F RR MAWMARKMARXMARKNARKMARK MowemirMOWNOWNWOwner011011411 IN2:I142I1t1I}:? GriCMJ1GrSBEVERAGES rrvuwlrs sEVERACES LIMITED LIMITED CORPORATIONóORPDRA?IDNCERPäd1TCORPORATION CORPORATION Iä1 UNITED UNITFD UNITEDUMUNITED IT[ KI1641/0+I KINGDOM KINGDOMKINGDOMD MOWN Griffin Griffin GriffinGriffinGriffin CourtCbwrtCourtCourt 201101201201 QhapaChapel t*tract gtteetStreetstreetStreet SalfordtsSa Salford 1l taford M3rd M35E02M3 MO5EQ5tO llFIITEDUNITED UNITEDI,MmD 1[I 111140001KI1113DOM KINGDOM MM#IXM seeilarnanileastillesialewheaInnedidierdienGoods/Services MasoClassClean StatuaStatus ---- AClrY[.ACTIVE.AC1IVE. IC 025.OU, USUi 022011 039.011. 0G i4& 8:9:S:03 Clothing.Clothing,C3atRinga nssrrnamely,namely.naars l y.T.shirts.shirts, eking.mime. pant pence.pant*.pants,pant a.a. tope. tope.tops,tope. tico, tirs.tia*.ties,tie.. a belt*.tfelta.belt*,belts,t t a. footrwalootfuvtfootwear, weawa r. r.r. underwater.underwear, underwear.nde rwa r. heedvear.roa+h.caheadrrear.h.idweear,headwear, r. caps.»g:4cape.cape, . rimeFirstFleet Uss 'lee:Use: : 2010/02/00. P010/03/00.2010102100. Firsttiretrivet UseUaeL.Use In In Commerce:Cmmaros: cerce: 2010r0I100.2010102100.2010/02r00..Z010/02/00.2010/02/00. GoodalSeinficeaGoods/ServicesGoods}ServicesilleedeibervicesGoodcliervicas ClassCis»ClaieMass StatueStatueStatus ---- AClIOe.ACTIVE.ACTIVE. IC 032. VSUiUS 04104504S 046045044016040 048.040.043. 0!G 4Sß&t/t St1:9:S: LkrrgyEnergy driniatudrinks,drinks:drink*:drinks; beers;beers:lte.rst borrai mineral mineral Indand and andand aerated aerated aeret.daerated materaswaters; waters; wter.t+etarai fruitfruit fruit drinks:drinks,drinks; dtin#s: fruitfruit fruit luic*r:juice*:juices,juices; >io»i syrup.eVrtipeayn*yr+rpssyrups pa for forfor w.kirp makingmaking befMaragoo. beverages.beverage..beverages. Firsttiret VealUse: 101010r3/00.2010/02100.2010/02/00.2010102/00. First UseU..L. inIn Commerce:Comaebsa.rf rrce rle :! 2010102}00.?010/0?100.2010/02/00.2010/02,00.r+!! 0I 01/ 00 . liendalliantasiksodelireasGoodeaereicesGoodsiervicesGoods/Servicestioa00. Lr rc es L.,CitesClass StatusStatuei*. u ---- ALTACTIVE.ACTIVE. IVi . IC=C 033.037.OM. IM US 047011 0140049.019. 0Ga6 4it&1: StS: x1 AlcoholicMalMs i i c energy drink»:drinkdrink*:drinks:drinks; -at alnico'win**:mines:wines; wint.t alcoholicalcoholicaloahsllo alcoholic cocktailrratr`ai1 cocktailcocktail mixers:mixers;mixer*:M7;er*1aiatrst distilleddistilled1144111rd spirit*spiritsspirit*spirit.;puits andandeng liqueurs;Wgf,rarirod1lqueurst +rodkatvodka; vodka' cognac; aayr+actaog+ac1 whiskey;.Riakeyr.rhiskeVt alcoholic alcoholic bc+rrraeraa beverageebeveragesbereragea ofofof fruit.fruit.fruit. First MooUse:Usa: P010/02#00.2010/02100.2010/02/00. rivetFirstFi rot UseUsd. In In Commerce:01airos i 2010/02/00.2010/02100.2010102100.2010003/00. 4--1-.1.-1- !M!tPubiclMkPrint: illw MarNW lire, 11, 9,0, SOU18M20182016 MS 1111.11277865212 MNIBMFINIFilingFiNng Dale MIRDateDate Me 2009011/042009/11/04*402009111104 1á1104 ExrwrrirringExaminingExmtrring AttorneyAttarmy A1mi, KIN.KIM, ipuiH SOPHIASUPHIA U1 S.A.S. ArbwreeyMareAAwnryA1larneyAttorney sitlemie atofofa IllseerdRecordRecordAimró Andrew1lydrrr J. J.J.J. PetPatchPatch ch -2- INTOINTO Print:Punt:Print.IrfwR MarPawides*.Mar 9,9.,I. 2016 2014Il:4201e 111111411W8528576714H5295767LS?1s7a7 101747 DESIGNCie[]! WigSells WWII MARXMARKMARK SerialSerbai Numberkusnbrrr Number 85285767 Status REGIREGISTERED STERED Word MareMark G BLUE ICE StandardBeseeisri CharacterClheraa0«11l.ariChariestClaimSer MarkMareMark NoDe.J. ewRegistrationMeirdia1Regis#reIron11101.1111811111 MrmbarNumber! wNumberiareser rrrdar 4i7i44lS41714034i7ss:54176685 ibleDaleMdiebeillemeedDeteDate RegisteredIllevfit.rrdflempreó 2012,07/1:miaow!01?I0'1.2012/07/172C:, TypetyptTypoi4neir ofced MarkMarkWart Tm$TRADEMARKry D£r+IAF.kC MOWgibiliterResterIlrgairRegister PRINCIPALPRImCIPA,.MlPR I 11CwC II PAL.M11. ReaMelkNeiYrirMark eisolignuoilig DrawingDrammag»ohm Owls CodeCade CmdmOle 131(3)Ii S!DESIGNCESIUM f NN PLUSlLüB PLUSPLUS WORDS,WORDS, WORM,MOR0l. LETTERSLETTERS liM*.LiTTOtO AUD'ORAND/ORAND/ORAN mica D! üRlRNMBER9wuMBERINUMBERS WER 5 CumOwrrMawrOMB?Owner 21ut?let21stnet t CentrxryCsntrvyOarrtCentruy ruy »trite, Spirits,Spiritf,Spirited Nitrite, LLC LUCLLCLLC LIMITEDLLC LIMITEDLIMITEDUNITED Low= LUeIL.ITY LIABILITY0LIABILITY LlABZ CamPAlrLITY COMPANYCCMPANYCOMPANY COMM Y CJ1LIi'aRuÏA CALI1ON1tiACALIFORNIACALIFORNIA.I mM Ia 65.60 4656049404560 14+0 E.E.C. IhrhingtonWashingtonMaahirhptan Blvd.Blvd.Blvd.. CityCity City ofof of GbaleresCommerce Commerce CSli.iM1IA CALIFORNIACALIFORNIA 90,4140 9004C9004010040 OaniellandmeallemalmemnimeGoods/ServicesGoodeiservices ClueClassClaseClean StatueStatus3tatua!ttuw ---- ACTIVE.ACtiYE.AMIN. IC 033,033. USU9110113 00011047041 049.049.0/!. G0/ 4&4 OrS:3t AlcoholicAlcoholic beverages,sereree'e.berra rsdes. nanenamely,namely.homely, 1 ir. vodka.vodke. vodka. First!'i rst Uee:uas11eeUse:U001Use. ts 2012/02/23.2012/02/23.2012102127.2012002/23.2012 #02/23. FirstEirat First UseUseWm InIn=r+ Commerce:Conmeroe:Commerce' 2012102123.2012/02/23.2012!02!23.2012/02/23,0012/02113. PierPriorFdieme Rig Registration(s)Registrations]flighlimMulft Redress« beer deer«)ai O1/ti]?027a107141'0276132 !1 CieedAmbowebleigDescriptionBasullpfteDaxnptwnDascrl orlon o1eit ofof MarkMark Mark ZhuThuTheThr ria: murkmarkmark a c3nistitsconsistsLIconrist--...ta mmrists etofof of aa astylizedtyltteartylisadstylized stylised letterletter letterletter "G"`G`ede'0' withwithwith aaa "talestalkstalkstalk etofof frothgrainDraingrain atat the taptop rightright ofof thethethe letterletterletter 'G'*G*"G"`e` salaand a áe2dot underneathunderneath 'withwith thethe stylisedstylizedstyliisdtyllted wording'mordu* 'BLUE`BUD"BLUEmBLUE.UM ICE' ICI.ICE'ICE"ICE brimsbelowbelowbelow thethethe 41s4.dot.dot. MoreMuleColorsColoraCologi Claimed Ciahl~edClaudCUM Color islatoIn notnotrot claimedclatwedclaimedcliwoá e,as44asa a featurefeaturetenure ofof thethethe wort.mark.merk.mart. !i.FlhpFlOgiFlingFilingFMMeO Dili DateDateDrleDie 201114,043011/O4t012411101/01:..:..a2011/04/042G11/04/0{ .1.-1- PontPrint:PrtwfVxtn1F'tint: MarIgor Mar4lar 9, t,t,9, .2016 201/2011 342016 M Ai852857671S7157337111/11$7111795295767 MTV Examiningtaairmen!>eurini!Laamrlinqf`xarrnnanq t9 At1wwpy Atlartnef ÄllarneyAttorneyAttorney IN.IN,IM. SUNG: AttorneyA,ltoutrry»A piney cetof at Recordgitecut4Recorditscartd . PeterF _ . _ . M.. Eichler.. . . . -2-4-2- PantPrint:Print MarRimMar I.9,9. S. 20162o1112019 nil iMf7A4#859770428697704299977042 mamaMimiDESIGN MARK MARKMARK Serial84/11i»eiai NumberNumberNUMwiNr 85977042Sk97r I . 7042i: /tivk*NiueStatus REGISTEREDÏ191T/M} . t 01=313/10 FpIVIn Word MartMarkNark frasites lagirmigg a.ASRYCLASSY 61/z- rp: ' StandardlisiedlamiStandaal$[andard CharacterCharadee CharmSy llartMarkidolMark YesYaw. 'fi3/101010i mdmmAD WI `10/01l60O4 sa, Registration111409WatronFta¢s1120O11 Number 3lJIAMrtelmrNumber 13100M11 Ii 10,4 Li4 in (CO' 3I 'l11IiM 4362471 eactwaaviep000 DesDateDute ReibieredRegisteredRegietered`rarioor IOOJBMAD uI mon toliolioaz goon Wu 84++tai 2013/0o/r.22C:20131071022013/07/02 Abi+u# le ! p "lop 'ó 910 on 'no X '1II174 -- small «PM effloWIWINNI 1neTypeTyps el ofd WokMark T'WlaCW1RKTkADEMTRADEMARK M 26206 rrIrrrrWrWD A43 Tap ttiliyfV vire, #w! 3014813 tur YI K110k! r1YD w0I iYlüdvov ',u/ tc dIf 1111V Registerif41401881, awe PRINCIPAL!uPR IIy 11CNC II PALMLL AWN 11312~0 11 1u11NaliblarkMark DrawingÓIsailpffloligDraemrQ CodeC. CedeOle .11031111011.410188 iI4It4(4)( 4 1)4 STANDARESTANDARDlTAMOMOi STAMM CHARACTERCHARACTEROMAAL.TRR NARKMARKMAW OzawOrr9rCum'OWNWOwner AkalMal Appa Apparel r* l Inc.Inc. L1oRCGRPGRATI(NCORPORATIONCORPORATION ImAT I ow CALIFORNIA CmaroRwCua Tou 1JA 322122213221 aacartercarter rt r eveaveawe 9445/4431415#4450445 aumarinamarina r tna del6,1 reyreyray CAL.3FG111fIA CALIFORNIA 9029290292i0lT interacvw. te oft ealadanerviceaaleellanandiamaGoorfflenrIcernGoods/ServicesC4xireg. 3.r rims CleanClass StatusStaturStatue_- -- ACTIVE.7CliVt. IC 032.033. USVi 045O45 045046044 048.045,OtO. 0G! &i4 S:S EnergyEnergy '1.0,4104 drink».drinks.irtnt.. rirstFir.tFirst U»s:umptUse: 2009149101.2000/80I0I.2009/09101.2009109101.2009/09/01. rirrtFirst 11MUm'Use inIn ComrrerreCommerce: 2001II310I.2009112101.2009/12101.2009/12/01.v*meeM 0 uccelailerviesGoods/ServicesOraKAIServipR tft![! ClassCiass. i. -iStatusstatus Rt+btudi -- --ACTIVE. ACTIVE. IC1C 033.039.877. USU8UP 04/04T047 049.044. G0a &iit S:Si 1.044. Vodka. JecgiziMrirstFirst Use:lou tveotl 2009/10101.2009/10/01. 1 oJ o1. Firstrivet u..Use EnIn Clermrreu Commerce: l 2010/01/15.2010/01/15.2010/01/13.1010/01/14. ..{ FlingFilingldfitpMen Crum Date DateOilsDune All30411113 pillebur» 2010/0S/1!2010100/20101081192010/08/1?4 [:aw,nw0=MismilmExaminingExarria ny Allowes, AttorneyAttorney "+''1h P.100A ULRICH.tJLJULRICH, iCì-if GRETCHENwì8 .T N I1: leWINN RAM .1.-1- MVOs iffirin MUM 'e :fflV CLASSY Piet:Print:PolePrintPrink Mar Mar MktMarter i.9, 9.l,I 20162019»IS70142018 8587808885978069869780991411*11.01101111999*710419 QDESIGN13E IMal1 MIN MARKMARKMARK MOM SerialSiefliartf ind Marubar 1i11fMamulorNumber Number w. , r . 8597806985978059wi. a;w.,eI w. :r I NMIStatus> REGISTEREDRt+ßIlT[MD MidWord Allah MaMorkMarkWaitMark rk kERED t] STATE'TATrtAn. 'i,'F. Deloriewd*lao>O.rd#eswOrdStandard CtrrrmM*r Character C#aracMrÌrlbarffler MarkMari MirkINA YeTr.Ye., sI 1118.81nriarrRegistration111110811111811 Number MoteurNumber Pitmen' 42i43Ni42993904299398 (8818,1818888rodDate IiagratiradRegistered 2013/03/052013/03!2C: - TeesType elof MarkHoek TRADEMARKTRJIM:MRKTRADEMAIt: mAn.'MAF.dr Mipikur%gliderRegister PRINCIPALMlPR IINCI 11C IPAl,. M1I. Tag110rkMANUMMark ÓISIMnp niumeig Drawing Driretiegeu0slo/ Code CedeC.Celle cue 71411(4(4) 4 )1 lT1WAAD!?AIiDARDSTANSTANDARD DAR I7 441AA[-`TtR CHARACTERCHPAPCITIRCiiAFFtACICHARACTER E RWIRKMARXMARK MARK OOmerONowrONINIXowner m! M.MarshallNarwhal'Manahan reh.11 Ruben Rubs~RubenRubenNubian INDIVIDUAL INDIVIDUAL INDIVIDUALI#1QI11I UIrITEDQun UNITUNITEDUNITED mime STATC STATES?WU9TA1E9!?ATE= 749 9 249249?19!ea PearlrPeri l It., et.,St.,9t., 3rd 3rd F7 Floor riser0o r Hartford CGINEClICU! CONiNECTICUTCONNECTICUTccainC.TIW!C[IGTICWT O610344103061030410306103 CloodeiserwicesimmeglanammeGoods/Services ClassCttrErCl...abiclafflinobiaClean StatusStatueStatusltatw. ------ACTIVE. ACTIVE.ACTIVE. IC 032.032, USLeiUIUß 043045015 044046O46 048.040.04e.049. 04IG Li&48s B:S:Ot Beer,Beer;Beer:Mer,iMtJ bottled interriwater;water:water,water' eerisonitudcarbonatedcarbonated waters;waters:water.,wters;waters;waterer cola'',colas; colas:cola.,colas;or lam drinking drinkingdrintinqdrtnkir+d water;water:water,water'water; wtfrt Mineral hinoralMineral arad andstd aerated wateredwaters;waters:waters; MineralMineral andand carbonatedcarbonatedcartbnated ,rrt*r.1~rater.;waters;raters; purified bottledbettledbottled ddrinking rinking crater. water.eater.rater.water. rimFirstfirstFilet W. TJee:Use:U..: 201110100. 2011/09/00.2011101100.2011/09/08.2011/09/08. FirstMetF1ret urn UeeUseU.. 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X. uMrrkttMerrittmountHerrttt -1--1- ICEBLUE To: Monster Energy Company ([email protected]) Subject: U.S. TRADEMARK APPLICATION NO. 86827891 - BLUE ICE - HANBEV.3965T Sent: 3/9/2016 12:11:08 PM Sent As: [email protected] Attachments: UNITED STATES PATENT AND TRADEMARK OFFICE (USPTO) IMPORTANT NOTICE REGARDING YOUR U.S. TRADEMARK APPLICATION USPTO OFFICE ACTION (OFFICIAL LETTER) HAS ISSUED ON 3/9/2016 FOR U.S. APPLICATION SERIAL NO. 86827891 Please follow the instructions below: (1) TO READ THE LETTER: Click on this link or go to http://tsdr.uspto.gov, enter the U.S. application serial number, and click on “Documents.” The Office action may not be immediately viewable, to allow for necessary system updates of the application, but will be available within 24 hours of this e-mail notification. (2) TIMELY RESPONSE IS REQUIRED: Please carefully review the Office action to determine (1) how to respond, and (2) the applicable response time period. Your response deadline will be calculated from 3/9/2016 (or sooner if specified in the Office action). For information regarding response time periods, see http://www.uspto.gov/trademarks/process/status/responsetime.jsp. Do NOT hit “Reply” to this e-mail notification, or otherwise e-mail your response because the USPTO does NOT accept e-mails as responses to Office actions. Instead, the USPTO recommends that you respond online using the Trademark Electronic Application System (TEAS) response form located at http://www.uspto.gov/trademarks/teas/response_forms.jsp. (3) QUESTIONS: For questions about the contents of the Office action itself, please contact the assigned trademark examining attorney. For technical assistance in accessing or viewing the Office action in the Trademark Status and Document Retrieval (TSDR) system, please e-mail [email protected]. WARNING Failure to file the required response by the applicable response deadline will result in the ABANDONMENT of your application. For more information regarding abandonment, see http://www.uspto.gov/trademarks/basics/abandon.jsp. PRIVATE COMPANY SOLICITATIONS REGARDING YOUR APPLICATION: Private companies not associated with the USPTO are using information provided in trademark applications to mail or e-mail trademark-related solicitations. These companies often use names that closely resemble the USPTO and their solicitations may look like an official government document. Many solicitations require that you pay “fees.” Please carefully review all correspondence you receive regarding this application to make sure that you are responding to an official document from the USPTO rather than a private company solicitation. All official USPTO correspondence will be mailed only from the “United States Patent and Trademark Office” in Alexandria, VA; or sent by e-mail from the domain “@uspto.gov.” For more information on how to handle private company solicitations, see http://www.uspto.gov/trademarks/solicitation_warnings.jsp. □ X G monstermonster black black ice ice discontinueddiscontinued X + F c i google.rnm/search?q = monster+black+ ice+discontinued&rlz=1 C 1 CH BF_ enUS816US816&oq = MONSTER+BLACK + ICE&aqs=chrome.0.0i457j69i57j0i22i3 0!6.5... Q * :,;;:: AppsApps I Google News News MM Inbox lnbox (1) (1) - chaylda...- chaykla... C HomeHome riI Yahoo Yahoo ■ ImpotedImported FromFrom Fire...Fire... gTgTLD'sLD's * Bookmarks Bookmarks MM Lerds i LexisAdvance Advance Sign Sign In In QuiQuickgooksckSooks Other bookmarksbookmarks GoGotglegle monster black ice discontinued X Q. AllAll Q} Shopping Shopping �CI ImagesImages @O NewsNews GQ VideosVideos : More SettingsSettings Tools AoutAbout 2,250,000 results (0.87 seconds) Ads · See monstermonster b...b ... r Monster Black Black Ice Ice Slurpee Slurpee is is a a frozen frozen energy energy drink drink available available at at connivence connivence stores stores such as 7 Eleven. ItIt variesvaries inin regardsregards toto llocationsocations andand availabilityavailability DISCONTINUED ItIt appears this product is no longer available. sitesforproflt.com)sitesforproit.com, caffeine cafeine-content, -content > 7 7-eleven-black-ice- -eleven -black ice-.... CafeineCaffeine in Monster Black Ice (slurpee) 1 Monster Monster Monster @O About About featured featured snippets snippets A■ FeedbackFeedback Energy UlUltt. ... Energy UltraUltra Energy Dri..Dri .. $2$2.29.29 $45.87 $34.49 www.reddit.comwww.reddit.corn, > energydrinks, energydrinks> comments, comments did_mo..did_mo .. • lInstacartnstacart eBay Boxed Did Monster Discontinue ExtraExtra StrengthStrength BlackBlack Ice?Ice? -- RedditReddit $10 min. orde * *sr* (5)(5) Special offer Oct 28, 2015 -- TheThe Monster Monster Energy Energy Extra Extra Strength Strength BlackBlack Ice Ice flavor lavor in in the the littlelittle 12oz12oz cancan was my favorite, but for months I haven'thaven't been able to find it anywhere --.. -➔ More on Google January 22018018 Monster Energy DiscontDiscontinuedinued UpdateUpdate Jan 16, 20182018 Discontinued Monsters Monsters : energydrinks energydrinks Feb 29, 2020 Monster Ultra Black to be DiscontinuedDiscontinued?? . energydrinksenergydrinks Mar 9, 2019 A fufullll list of all Monster Energy flavorsflavors .- energenergydrinksydrinks Dec 14, 2018 More resresultsults fromfrom wwwwww.reddit.com.reddit.com sites.google.com ,> site site , >monsterenergyleaming monsterenergyleaming) , home home •- EXHIBIT 3434 Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006) OMB No. 0651-0009 (Exp 02/28/2018) Trademark/Service Mark Application, Principal Register Serial Number: 87132033 Filing Date: 08/09/2016 The table below presents the data as entered. Input Field Entered SERIAL NUMBER 87132033 MARK INFORMATION *MARK BLACK ICE STANDARD CHARACTERS YES USPTO-GENERATED IMAGE YES LITERAL ELEMENT BLACK ICE The mark consists of standard characters, without claim to any MARK STATEMENT particular font, style, size, or color. REGISTER Principal APPLICANT INFORMATION *OWNER OF MARK Monster Energy Company *STREET 1 Monster Way *CITY Corona *STATE California (Required for U.S. applicants) *COUNTRY United States *ZIP/POSTAL CODE 92879 (Required for U.S. applicants) LEGAL ENTITY INFORMATION TYPE corporation STATE/COUNTRY OF INCORPORATION Delaware GOODS AND/OR SERVICES AND BASIS INFORMATION INTERNATIONAL CLASS 032 Non-alcoholic beverages, namely, soft drinks, energy drinks, *IDENTIFICATION sports drinks, and fruit juice drinks FILING BASIS SECTION 1(b) ATTORNEY INFORMATION NAME Diane M. Reed ATTORNEY DOCKET NUMBER HANBEV.5079T FIRM NAME Knobbe, Martens, Olson & Bear, LLP STREET 2040 Main Street, 14th Floor EXHIBIT 35 CITY Irvine STATE California COUNTRY United States ZIP/POSTAL CODE 92614 PHONE 949-760-0404 FAX 949-760-9502 EMAIL ADDRESS [email protected] AUTHORIZED TO COMMUNICATE VIA EMAIL Yes William B. Bunker, Arthur S. Rose, Ned A. Israelsen, Drew S. Hamilton, John B. Sganga, Jr., Edward A. Schlatter, Gerard von Hoffmann, Joseph R. Re, Catherine J. Holland, John M. Carson, Karen Vogel Weil, Andrew H. Simpson, Jeffrey L. Van Hoosear, Daniel E. Altman, Lynda J. Zadra-Symes, William H. Shreve, Stephen C. Jensen, Steven J. Nataupsky, Paul A. Stewart, Joseph F. Jennings, Craig S. Summers, Brenton R. Babcock, Michael H. Trenholm, Diane M. Reed, Ronald J. Schoenbaum, John R. King, Frederick S. Berretta, Adeel S. Akhtar, Thomas R. Arno, David N. Weiss, Dan Hart, Douglas G. Muehlhauser, Lori Lee Yamato, Michael K. Friedland, Stacey R. Halpern, Mark M. Abumeri, Jon W. Gurka, John W. Holcomb, Joseph M. Reisman, Michael L. Fuller, Eric M. Nelson, Mark R. Benedict, Paul N. Conover, Robert J. Roby, Sabing H. Lee, Karoline A. Delaney, Joseph S. Cianfrani, William R. Zimmerman, Paul C. Steinhardt, Eric S. Furman, Susan M. Natland, Rose M. Thiessen, Michael A. Guiliana, Rabinder N. Narula, Bruce S. Itchkawitz, John M. Grover, Irfan A. Lateef, Amy Christensen Chun, Mark J. Gallagher, David G. Jankowski, Brian C. Horne, Payson LeMeilleur, Sheila N. Swaroop, Benjamin A. Katzenellenbogen, Andrew N. Merickel, Thomas P. Krzeminski, Michael S. Okamoto, Linda H. Liu, James F. Herkenhoff, Andrew M. Douglas, Salima A. Merani, Jonathan A. Hyman, Curtiss C. Dosier, Joseph J. Mallon, Sean M. Murray, Christy G. Lea, Perry D. Oldham, Russell M. Jeide, Zi Y. Wong, Matthew S. Bellinger, Mincheol Kim, Gregory A. Hermanson, Lauren Keller Katzenellenbogen, Ted M. Cannon, Carol Pitzel Cruz, Josué A. Villalta, Andrew I. Kimmel, Brenden Gingrich, Boris Zelkind, Maria Culic Anderson, Melanie J. Seelig, Mauricio A. Uribe, Curtis R. Huffmire, Christopher L. Ross, Eli A. Loots, Ryan E. Melnick, Yanna S. Bouris, Philip M. Nelson, Jay R. Deshmukh, Marko R. Zoretic, Kerry S. Taylor, Derek C. Dailey, Christopher T. Sweeney, Jarom D. Kesler, Steven P. Ruden, Colin B. Heideman, Theodore G. Papagiannis, Nicholas M. Zovko, Adam J. Gilbert, Kimberly J. Miller, Bryan W. Wahl, Thomas Y. Yee, Michelle E. Armond, Agnes Juang, Jason J. Jardine, Jared C. Bunker, Lance D. Smemoe, Joshua J. Stowell, Scott Raevsky, Jonathan E. Bachand, Ali S. Razai, Terry K. Tullis, Derek R. Bayles, Cheryl T. Burgess, Gregory B. Phillips, Brian C. Claassen, Mark Lezama, Sean Ambrosius, Stephen W. Larson, OTHER APPOINTED ATTORNEY Travis J. Hill, John L. Paik, Bridget O'L. Smith, Michael R. Christensen, Benjamin J. Everton, Jason A. Gersting, Baraa Kahf, Alan G. Laquer, Jing Liu, Vlad Teplitskiy, Jeffery L. Hallstrom, Maria V. Stout, William O. Adams, Ian W. Gillies, Andrew W. Lloyd, Mark D. Kachner, Lincoln S. Essig, David R. Trossen, Aaron M. Davis, Jason R. Swartz, Benjamin B. Anger, Deborah S. Shepherd, Alejandro D. Muñoz, Mark D. Marsden, Nora A. Marachelian, Jason A. Champion, Joan Y. Chan, Eric L. Fong, Daniel V. Gibson, Jeremy J. Carney, Frederick A. Nicholson, Allyson G. Brown, Karen M. Cassidy, Adam B. Powell, Christopher M. DiLeo, Damien J. Howard, David P. Kujawa, Karen J. Lenker, Bryan G. McWhorter, Jane Q. Dai, Benjamin P. Johnson, Shannon Lam, Peter Law, Mark Metzke, Scott G. Siera, Vikas Bhargava, Daniel J. Fischer, Jacob Peterson, Christie R.W. Matthaei, Vladimir S. Lozan, Paul S. Stellman, Nathanael R. Luman, Lauren E. Hockett, Jeremy A. Anapol, Heungsoo Choi, Scott A. Cromar, David M. Dremann, Samantha Y. Hsu, Kendall M. Loebbaka, David R. Schmidt, Harnik Shukla, Omar K. Al-Mesned, Charlene A. Azema, Morgan R. Coates, Loni L. Morrow, Nathan M. Shaw, Kyu S. Min, Jane Xia, Chang Sik Lim, Jessica L. Achtsam, Thomas S.H. Cowan, Kent N. Shum, Nicole Rossi Townes, Caleb A. Bates, Devanie A. DuFour, Cameron Jahansouz, Emily Lee, Yiheng Li, Alex J. Martinez, Hans L. Mayer, Jessica C. Sganga, Mark A. Speegle, Samantha C. Markley, Nicholas A. Belair, Kun Wang, Ryan S. Furtado, Jonathan A. Menkes, Angela K. Dremann, Justin J. Gillett, Michael C. Lee, M. Scott Forbes, Mark W. Catanese, Brian M. Graham, Eric Y. Zhou, Brian J. Flynn, Catherine R. Gourash, Mitchell B. Hadley, John J. Sadlik, Qi Peter Tong, Show X. Wang, Joy Wang, Elenore Niu, Grant R. McAdams, Paul J. Famiglietti, Andrew D. Lee, Yifang C. Zhao, Claine Snow, Michael P. Burns, Stephanie M. Johnson, Jeffrey C. Wu, Andrew E. Morrell, Neil G. Anderson, Joshua D. Berk, Paul Chang, David M. Cohen, Mark E. Davis, Michael R. Garcia, Jordan E. Gottdank, Alison M. Hill, Johannes S. Hsu, Edward C. Johnson, Kim A. Kennedy, Daniel C. Kiang, Keith M. Lim, Ashley C. Morales, Nathan D. Reeves, Scott R. Seeley, Julianna M. Simon, Brandon G. Smith, C. Dylan Turner, Diana E. Wade, Xiaoyan Sabrina Wang, April K. White, Linjun Xu, Daniel K. Yarbrough, Zach Jun Hyuk Hong, Jordan M. Cox, Mason M. Marks, Rick Park, and Albert J. Sueiras CORRESPONDENCE INFORMATION NAME Diane M. Reed FIRM NAME Knobbe, Martens, Olson & Bear, LLP STREET 2040 Main Street, 14th Floor CITY Irvine STATE California COUNTRY United States ZIP/POSTAL CODE 92614 PHONE 949-760-0404 FAX 949-760-9502 *EMAIL ADDRESS [email protected] *AUTHORIZED TO COMMUNICATE VIA EMAIL Yes FEE INFORMATION APPLICATION FILING OPTION TEAS RF NUMBER OF CLASSES 1 FEE PER CLASS 275 *TOTAL FEE DUE 275 *TOTAL FEE PAID 275 SIGNATURE INFORMATION SIGNATURE /Jessica C. Sganga/ SIGNATORY'S NAME Jessica C. Sganga SIGNATORY'S POSITION Attorney of record, California bar member SIGNATORY'S PHONE NUMBER 949-760-0404 DATE SIGNED 08/09/2016 Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006) OMB No. 0651-0009 (Exp 02/28/2018) Trademark/Service Mark Application, Principal Register Serial Number: 87132033 Filing Date: 08/09/2016 To the Commissioner for Trademarks: MARK: BLACK ICE (Standard Characters, see mark) The literal element of the mark consists of BLACK ICE. The mark consists of standard characters, without claim to any particular font, style, size, or color. The applicant, Monster Energy Company, a corporation of Delaware, having an address of 1 Monster Way Corona, California 92879 United States requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following: International Class 032: Non-alcoholic beverages, namely, soft drinks, energy drinks, sports drinks, and fruit juice drinks Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services. The applicant's current Attorney Information: Diane M. Reed and William B. Bunker, Arthur S. Rose, Ned A. Israelsen, Drew S. Hamilton, John B. Sganga, Jr., Edward A. Schlatter, Gerard von Hoffmann, Joseph R. Re, Catherine J. Holland, John M. Carson, Karen Vogel Weil, Andrew H. Simpson, Jeffrey L. Van Hoosear, Daniel E. Altman, Lynda J. Zadra-Symes, William H. Shreve, Stephen C. Jensen, Steven J. Nataupsky, Paul A. Stewart, Joseph F. Jennings, Craig S. Summers, Brenton R. Babcock, Michael H. Trenholm, Diane M. Reed, Ronald J. Schoenbaum, John R. King, Frederick S. Berretta, Adeel S. Akhtar, Thomas R. Arno, David N. Weiss, Dan Hart, Douglas G. Muehlhauser, Lori Lee Yamato, Michael K. Friedland, Stacey R. Halpern, Mark M. Abumeri, Jon W. Gurka, John W. Holcomb, Joseph M. Reisman, Michael L. Fuller, Eric M. Nelson, Mark R. Benedict, Paul N. Conover, Robert J. Roby, Sabing H. Lee, Karoline A. Delaney, Joseph S. Cianfrani, William R. Zimmerman, Paul C. Steinhardt, Eric S. Furman, Susan M. Natland, Rose M. Thiessen, Michael A. Guiliana, Rabinder N. Narula, Bruce S. Itchkawitz, John M. Grover, Irfan A. Lateef, Amy Christensen Chun, Mark J. Gallagher, David G. Jankowski, Brian C. Horne, Payson LeMeilleur, Sheila N. Swaroop, Benjamin A. Katzenellenbogen, Andrew N. Merickel, Thomas P. Krzeminski, Michael S. Okamoto, Linda H. Liu, James F. Herkenhoff, Andrew M. Douglas, Salima A. Merani, Jonathan A. Hyman, Curtiss C. Dosier, Joseph J. Mallon, Sean M. Murray, Christy G. Lea, Perry D. Oldham, Russell M. Jeide, Zi Y. Wong, Matthew S. Bellinger, Mincheol Kim, Gregory A. Hermanson, Lauren Keller Katzenellenbogen, Ted M. Cannon, Carol Pitzel Cruz, Josué A. Villalta, Andrew I. Kimmel, Brenden Gingrich, Boris Zelkind, Maria Culic Anderson, Melanie J. Seelig, Mauricio A. Uribe, Curtis R. Huffmire, Christopher L. Ross, Eli A. Loots, Ryan E. Melnick, Yanna S. Bouris, Philip M. Nelson, Jay R. Deshmukh, Marko R. Zoretic, Kerry S. Taylor, Derek C. Dailey, Christopher T. Sweeney, Jarom D. Kesler, Steven P. Ruden, Colin B. Heideman, Theodore G. Papagiannis, Nicholas M. Zovko, Adam J. Gilbert, Kimberly J. Miller, Bryan W. Wahl, Thomas Y. Yee, Michelle E. Armond, Agnes Juang, Jason J. Jardine, Jared C. Bunker, Lance D. Smemoe, Joshua J. Stowell, Scott Raevsky, Jonathan E. Bachand, Ali S. Razai, Terry K. Tullis, Derek R. Bayles, Cheryl T. Burgess, Gregory B. Phillips, Brian C. Claassen, Mark Lezama, Sean Ambrosius, Stephen W. Larson, Travis J. Hill, John L. Paik, Bridget O'L. Smith, Michael R. Christensen, Benjamin J. Everton, Jason A. Gersting, Baraa Kahf, Alan G. Laquer, Jing Liu, Vlad Teplitskiy, Jeffery L. Hallstrom, Maria V. Stout, William O. Adams, Ian W. Gillies, Andrew W. Lloyd, Mark D. Kachner, Lincoln S. Essig, David R. Trossen, Aaron M. Davis, Jason R. Swartz, Benjamin B. Anger, Deborah S. Shepherd, Alejandro D. Muñoz, Mark D. Marsden, Nora A. Marachelian, Jason A. Champion, Joan Y. Chan, Eric L. Fong, Daniel V. Gibson, Jeremy J. Carney, Frederick A. Nicholson, Allyson G. Brown, Karen M. Cassidy, Adam B. Powell, Christopher M. DiLeo, Damien J. Howard, David P. Kujawa, Karen J. Lenker, Bryan G. McWhorter, Jane Q. Dai, Benjamin P. Johnson, Shannon Lam, Peter Law, Mark Metzke, Scott G. Siera, Vikas Bhargava, Daniel J. Fischer, Jacob Peterson, Christie R.W. Matthaei, Vladimir S. Lozan, Paul S. Stellman, Nathanael R. Luman, Lauren E. Hockett, Jeremy A. Anapol, Heungsoo Choi, Scott A. Cromar, David M. Dremann, Samantha Y. Hsu, Kendall M. Loebbaka, David R. Schmidt, Harnik Shukla, Omar K. Al- Mesned, Charlene A. Azema, Morgan R. Coates, Loni L. Morrow, Nathan M. Shaw, Kyu S. Min, Jane Xia, Chang Sik Lim, Jessica L. Achtsam, Thomas S.H. Cowan, Kent N. Shum, Nicole Rossi Townes, Caleb A. Bates, Devanie A. DuFour, Cameron Jahansouz, Emily Lee, Yiheng Li, Alex J. Martinez, Hans L. Mayer, Jessica C. Sganga, Mark A. Speegle, Samantha C. Markley, Nicholas A. Belair, Kun Wang, Ryan S. Furtado, Jonathan A. Menkes, Angela K. Dremann, Justin J. Gillett, Michael C. Lee, M. Scott Forbes, Mark W. Catanese, Brian M. Graham, Eric Y. Zhou, Brian J. Flynn, Catherine R. Gourash, Mitchell B. Hadley, John J. Sadlik, Qi Peter Tong, Show X. Wang, Joy Wang, Elenore Niu, Grant R. McAdams, Paul J. Famiglietti, Andrew D. Lee, Yifang C. Zhao, Claine Snow, Michael P. Burns, Stephanie M. Johnson, Jeffrey C. Wu, Andrew E. Morrell, Neil G. Anderson, Joshua D. Berk, Paul Chang, David M. Cohen, Mark E. Davis, Michael R. Garcia, Jordan E. Gottdank, Alison M. Hill, Johannes S. Hsu, Edward C. Johnson, Kim A. Kennedy, Daniel C. Kiang, Keith M. Lim, Ashley C. Morales, Nathan D. Reeves, Scott R. Seeley, Julianna M. Simon, Brandon G. Smith, C. Dylan Turner, Diana E. Wade, Xiaoyan Sabrina Wang, April K. White, Linjun Xu, Daniel K. Yarbrough, Zach Jun Hyuk Hong, Jordan M. Cox, Mason M. Marks, Rick Park, and Albert J. Sueiras of Knobbe, Martens, Olson & Bear, LLP 2040 Main Street, 14th Floor Irvine, California 92614 United States 949-760-0404(phone) 949-760-9502(fax) [email protected] (authorized) The attorney docket/reference number is HANBEV.5079T. The applicant's current Correspondence Information: Diane M. Reed Knobbe, Martens, Olson & Bear, LLP 2040 Main Street, 14th Floor Irvine, California 92614 949-760-0404(phone) 949-760-9502(fax) [email protected] (authorized) E-mail Authorization: I authorize the USPTO to send e-mail correspondence concerning the application to the applicant or applicant's attorney at the e-mail address provided above. I understand that a valid e-mail address must be maintained and that the applicant or the applicant's attorney must file the relevant subsequent application-related submissions via the Trademark Electronic Application System (TEAS). Failure to do so will result in an additional processing fee of $50 per international class of goods/services. A fee payment in the amount of $275 has been submitted with the application, representing payment for 1 class(es). Declaration The signatory believes that: if the applicant is filing the application under 15 U.S.C. § 1051(a), the applicant is the owner of the trademark/service mark sought to be registered; the applicant is using the mark in commerce on or in connection with the goods/services in the application; the specimen(s) shows the mark as used on or in connection with the goods/services in the application; and/or if the applicant filed an application under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e), the applicant is entitled to use the mark in commerce; the applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the goods/services in the application. The signatory believes that to the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive. The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true. Declaration Signature Signature: /Jessica C. Sganga/ Date: 08/09/2016 Signatory's Name: Jessica C. Sganga Signatory's Position: Attorney of record, California bar member RAM Sale Number: 87132033 RAM Accounting Date: 08/09/2016 Serial Number: 87132033 Internet Transmission Date: Tue Aug 09 12:51:00 EDT 2016 TEAS Stamp: USPTO/BAS-XXX.XXX.XX.XX-2016080912510073 7255-87132033-550bdc17b536d80950ee5fcc14 5fd92875e7ee2f33efe57c4848b1d50d7b59be-C C-10769-20160808134215920711 BLACK ICE Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006) OMB No. 0651-0009 (Exp 02/28/2021) Trademark/Service Mark Application, Principal Register Serial Number: 88866502 Filing Date: 04/09/2020 The table below presents the data as entered. Input Field Entered SERIAL NUMBER 88866502 MARK INFORMATION *MARK MONSTER BLACK ICE STANDARD CHARACTERS YES USPTO-GENERATED IMAGE YES LITERAL ELEMENT MONSTER BLACK ICE The mark consists of standard characters, without claim to any MARK STATEMENT particular font style, size, or color. REGISTER Principal APPLICANT INFORMATION *OWNER OF MARK Monster Energy Company *MAILING ADDRESS 1 Monster Way *CITY Corona *STATE California (Required for U.S. applicants) *COUNTRY/REGION/JURISDICTION/U.S. TERRITORY United States *ZIP/POSTAL CODE 92879 (Required for U.S. and certain international addresses) *EMAIL ADDRESS XXXX LEGAL ENTITY INFORMATION TYPE corporation STATE/COUNTRY/REGION/JURISDICTION/U.S. TERRITORY OF Delaware INCORPORATION GOODS AND/OR SERVICES AND BASIS INFORMATION INTERNATIONAL CLASS 032 *IDENTIFICATION non-alcoholic beverages FILING BASIS SECTION 1(b) ATTORNEY INFORMATION NAME Diane M. Reed ATTORNEY DOCKET NUMBER HANB.11343T ATTORNEY BAR MEMBERSHIP NUMBER XXX YEAR OF ADMISSION XXXX EXHIBIT 36 U.S. STATE/ COMMONWEALTH/ TERRITORY XX FIRM NAME Knobbe Martens Olson and Bear, LLP STREET 2040 Main Street, 14th Floor CITY Irvine STATE California COUNTRY/REGION/JURISDICTION/U.S. TERRITORY United States ZIP/POSTAL CODE 92614 PHONE 949-760-0404 FAX 949-760-9502 EMAIL ADDRESS [email protected] John B. Sganga, Jr., Edward A. Schlatter, Gerard von Hoffmann, Joseph R. Re, Catherine J. Holland, John M. Carson, Jeffrey L. Van Hoosear, Daniel E. Altman, Lynda J. Zadra-Symes, William H. Shreve, Stephen C. Jensen, Steven J. Nataupsky, Paul A. Stewart, Joseph F. Jennings, Craig S. Summers, Ronald J. Schoenbaum, John R. King, Adeel S. Akhtar, David N. Weiss, Douglas G. Muehlhauser, Lori Lee Yamato, Michael K. Friedland, Stacey R. Halpern, Mark M. Abumeri, Jon W. Gurka, Joseph M. Reisman, Michael L. Fuller, Paul N. Conover, Robert J. Roby, Sabing H. Lee, Karoline A. Delaney, Joseph S. Cianfrani, William R. Zimmerman, Eric S. Furman, Susan M. Natland, Rose M. Thiessen, Michael A. Guiliana, Rabinder N. Narula, Bruce S. Itchkawitz, John M. Grover, Irfan A. Lateef, Amy Christensen Chun, Mark J. Gallagher, David G. Jankowski, Brian C. Horne, Payson LeMeilleur, Sheila N. Swaroop, Benjamin A. Katzenellenbogen, Andrew N. Merickel, Thomas P. Krzeminski, Linda H. Liu, James F. Herkenhoff, Andrew M. Douglas, Salima A. Merani, Jonathan A. Hyman, Curtiss C. Dosier, Joseph J. Mallon, Sean M. Murray, Christy G. Lea, Perry D. Oldham, Russell M. Jeide, Zi Y. Wong, Matthew S. Bellinger, Mincheol Kim, Gregory A. Hermanson, Lauren Keller Katzenellenbogen, Ted M. Cannon, Carol Pitzel Cruz, Josué A. Villalta, Andrew I. Kimmel, Brenden Gingrich, Maria Culic Anderson, Melanie J. Seelig, Mauricio A. Uribe, Curtis R. Huffmire, Christopher L. Ross, Eli A. Loots, Ryan E. Melnick, Yanna S. Bouris, Philip M. Nelson, Marko R. Zoretic, Kerry S. Taylor, Derek C. Dailey, Jarom D. Kesler, Colin B. Heideman, Theodore G. Papagiannis, Nicholas M. Zovko, Adam J. Gilbert, Kimberly J. Miller, Bryan W. Wahl, Thomas Y. Yee, Agnes Juang, Jason J. Jardine, Jared C. Bunker, Lance D. Smemoe, Joshua J. Stowell, Jonathan E. Bachand, Ali S. Razai, Terry K. Tullis, Derek R. Bayles, Cheryl T. Burgess, Gregory B. Phillips, Brian C. Claassen, Mark Lezama, Sean Ambrosius, Stephen W. Larson, John L. Paik, Michael R. Christensen, Benjamin J. Everton, Jason A. Gersting, Baraa Kahf, Alan G. Laquer, Vlad Teplitskiy, Jeffery L. Hallstrom, Maria V. Stout, William O. Adams, Ian W. Gillies, Andrew W. Lloyd, Mark D. Kachner, Lincoln S. Essig, OTHER APPOINTED ATTORNEY David R. Trossen, Aaron M. Davis, Jason R. Swartz, Benjamin B. Anger, Jason A. Champion, Daniel V. Gibson, Jeremy J. Carney, Karen M. Cassidy, Adam B. Powell, Karen J. Lenker, Bryan G. McWhorter, Nathanael R. Luman, Andrea L. Cheek, Damien J. Howard, Jane Q. Dai, Shannon Lam, Peter Law, Mark Metzke, Jacob Peterson, Christie R.W. Matthaei, Vladimir S. Lozan, Paul S. Stellman, Heungsoo Choi, Nicole Rossi Townes, Vikas Bhargava, Daniel J. Fischer, Jeremy A. Anapol, Scott A. Cromar, Kendall M. Loebbaka, David R. Schmidt, Harnik Shukla, Charlene A. Azema, Morgan R. Coates, Jessica L. Achtsam, Jonathan A. Menkes, Rosaleen H. Chou, Deborah S. Shepherd, Mark D. Marsden, Joan Y. Chan, Loni L. Morrow, Kyu S. Min, Chang Sik Lim, Thomas S.H. Cowan, Devanie A. DuFour, Alexander J. Martinez, Hans L. Mayer, Jessica C. Sganga, Nicholas A. Belair, Ryan S. Furtado, Angela K. Dremann, Justin J. Gillett, M. Scott Forbes, Brian M. Graham, Brian J. Flynn, Mitchell B. Hadley, Elenore Niu, Michael P. Burns, David M. Cohen, Mark E. Davis, Jordan Gottdank, Kim A. Kennedy, Daniel C. Kiang, Keith M. Lim, Ashley C. Morales, Nathan D. Reeves, Brandon G. Smith, Xiaoyan Sabrina Wang, Jun Hyuk (Zach) Hong, Jordan M. Cox, Albert J. Sueiras, Mark Rubinshtein, David J. Grant, Clayton R. Henson, Daniel A. Kamkar, Lesley Y. Kim, Nathan J. Lee, Josepher Li, Jacob R. Rosenbaum, James F. Smith, Douglas B. Wentzel, Aryeh N. Feinstein, Noorean I. Gill, Aaron S. Johnson, Bryan J. Johnson, Chanell Khosrowabadi, Lindsay A. Laddaran, Janet M. Allendorph, Alexander Zeng, Sean S. Kim, Benjamin Ho, Adam R. Aquino, Samuel I. Cockriel, Serah R. Friedman, Bita Kianian, Eric R. Malmgren, Brian M.Z. Reece, Derk A. Westermeyer, Suyoung Jang, Show Xiaoyu Wang, Justin E. Culbertson, Andrew E. Morrell, Victoria E. Ellis, Yasmin L. Amin-Reimer, Kendrick S. Hsu, Catherine R. Gourash, Marissa M. Rosenbaum, Brok S. Humbert, Karl W. Kowallis, Christopher L. Lewis, Ryan L. McBride, Atiya M. Myers, David C. O'Hair, Radhika K. Raman, Ben K. Shiroma, Makoto Tsunozaki, James Yang, Jeremiah S. Helm, Hironori Kubota, Kregg A. Koch, Arsen Kourinian, James E. Youngblood, Andrew D. Lee, Yusuke Hirai, and Sunyong Tang CORRESPONDENCE INFORMATION NAME Diane M. Reed PRIMARY EMAIL ADDRESS FOR CORRESPONDENCE [email protected] SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES) NOT PROVIDED FEE INFORMATION APPLICATION FILING OPTION TEAS Standard NUMBER OF CLASSES 1 APPLICATION FOR REGISTRATION PER CLASS 275 *TOTAL FEES DUE 275 *TOTAL FEES PAID 275 SIGNATURE INFORMATION SIGNATURE /jessica sganga/ SIGNATORY'S NAME Jessica Sganga SIGNATORY'S POSITION Attorney of Record, California Bar Member SIGNATORY'S PHONE NUMBER 310-551-3450 DATE SIGNED 04/09/2020 Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006) OMB No. 0651-0009 (Exp 02/28/2021) Trademark/Service Mark Application, Principal Register Serial Number: 88866502 Filing Date: 04/09/2020 To the Commissioner for Trademarks: MARK: MONSTER BLACK ICE (Standard Characters, see mark) The literal element of the mark consists of MONSTER BLACK ICE. The mark consists of standard characters, without claim to any particular font style, size, or color. The applicant, Monster Energy Company, a corporation of Delaware, having an address of 1 Monster Way Corona, California 92879 United States XXXX requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following: International Class 032: non-alcoholic beverages Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services. The owner's/holder's proposed attorney information: Diane M. Reed. Other appointed attorneys are John B. Sganga, Jr., Edward A. Schlatter, Gerard von Hoffmann, Joseph R. Re, Catherine J. Holland, John M. Carson, Jeffrey L. Van Hoosear, Daniel E. Altman, Lynda J. Zadra-Symes, William H. Shreve, Stephen C. Jensen, Steven J. Nataupsky, Paul A. Stewart, Joseph F. Jennings, Craig S. Summers, Ronald J. Schoenbaum, John R. King, Adeel S. Akhtar, David N. Weiss, Douglas G. Muehlhauser, Lori Lee Yamato, Michael K. Friedland, Stacey R. Halpern, Mark M. Abumeri, Jon W. Gurka, Joseph M. Reisman, Michael L. Fuller, Paul N. Conover, Robert J. Roby, Sabing H. Lee, Karoline A. Delaney, Joseph S. Cianfrani, William R. Zimmerman, Eric S. Furman, Susan M. Natland, Rose M. Thiessen, Michael A. Guiliana, Rabinder N. Narula, Bruce S. Itchkawitz, John M. Grover, Irfan A. Lateef, Amy Christensen Chun, Mark J. Gallagher, David G. Jankowski, Brian C. Horne, Payson LeMeilleur, Sheila N. Swaroop, Benjamin A. Katzenellenbogen, Andrew N. Merickel, Thomas P. Krzeminski, Linda H. Liu, James F. Herkenhoff, Andrew M. Douglas, Salima A. Merani, Jonathan A. Hyman, Curtiss C. Dosier, Joseph J. Mallon, Sean M. Murray, Christy G. Lea, Perry D. Oldham, Russell M. Jeide, Zi Y. Wong, Matthew S. Bellinger, Mincheol Kim, Gregory A. Hermanson, Lauren Keller Katzenellenbogen, Ted M. Cannon, Carol Pitzel Cruz, Josué A. Villalta, Andrew I. Kimmel, Brenden Gingrich, Maria Culic Anderson, Melanie J. Seelig, Mauricio A. Uribe, Curtis R. Huffmire, Christopher L. Ross, Eli A. Loots, Ryan E. Melnick, Yanna S. Bouris, Philip M. Nelson, Marko R. Zoretic, Kerry S. Taylor, Derek C. Dailey, Jarom D. Kesler, Colin B. Heideman, Theodore G. Papagiannis, Nicholas M. Zovko, Adam J. Gilbert, Kimberly J. Miller, Bryan W. Wahl, Thomas Y. Yee, Agnes Juang, Jason J. Jardine, Jared C. Bunker, Lance D. Smemoe, Joshua J. Stowell, Jonathan E. Bachand, Ali S. Razai, Terry K. Tullis, Derek R. Bayles, Cheryl T. Burgess, Gregory B. Phillips, Brian C. Claassen, Mark Lezama, Sean Ambrosius, Stephen W. Larson, John L. Paik, Michael R. Christensen, Benjamin J. Everton, Jason A. Gersting, Baraa Kahf, Alan G. Laquer, Vlad Teplitskiy, Jeffery L. Hallstrom, Maria V. Stout, William O. Adams, Ian W. Gillies, Andrew W. Lloyd, Mark D. Kachner, Lincoln S. Essig, David R. Trossen, Aaron M. Davis, Jason R. Swartz, Benjamin B. Anger, Jason A. Champion, Daniel V. Gibson, Jeremy J. Carney, Karen M. Cassidy, Adam B. Powell, Karen J. Lenker, Bryan G. McWhorter, Nathanael R. Luman, Andrea L. Cheek, Damien J. Howard, Jane Q. Dai, Shannon Lam, Peter Law, Mark Metzke, Jacob Peterson, Christie R.W. Matthaei, Vladimir S. Lozan, Paul S. Stellman, Heungsoo Choi, Nicole Rossi Townes, Vikas Bhargava, Daniel J. Fischer, Jeremy A. Anapol, Scott A. Cromar, Kendall M. Loebbaka, David R. Schmidt, Harnik Shukla, Charlene A. Azema, Morgan R. Coates, Jessica L. Achtsam, Jonathan A. Menkes, Rosaleen H. Chou, Deborah S. Shepherd, Mark D. Marsden, Joan Y. Chan, Loni L. Morrow, Kyu S. Min, Chang Sik Lim, Thomas S.H. Cowan, Devanie A. DuFour, Alexander J. Martinez, Hans L. Mayer, Jessica C. Sganga, Nicholas A. Belair, Ryan S. Furtado, Angela K. Dremann, Justin J. Gillett, M. Scott Forbes, Brian M. Graham, Brian J. Flynn, Mitchell B. Hadley, Elenore Niu, Michael P. Burns, David M. Cohen, Mark E. Davis, Jordan Gottdank, Kim A. Kennedy, Daniel C. Kiang, Keith M. Lim, Ashley C. Morales, Nathan D. Reeves, Brandon G. Smith, Xiaoyan Sabrina Wang, Jun Hyuk (Zach) Hong, Jordan M. Cox, Albert J. Sueiras, Mark Rubinshtein, David J. Grant, Clayton R. Henson, Daniel A. Kamkar, Lesley Y. Kim, Nathan J. Lee, Josepher Li, Jacob R. Rosenbaum, James F. Smith, Douglas B. Wentzel, Aryeh N. Feinstein, Noorean I. Gill, Aaron S. Johnson, Bryan J. Johnson, Chanell Khosrowabadi, Lindsay A. Laddaran, Janet M. Allendorph, Alexander Zeng, Sean S. Kim, Benjamin Ho, Adam R. Aquino, Samuel I. Cockriel, Serah R. Friedman, Bita Kianian, Eric R. Malmgren, Brian M.Z. Reece, Derk A. Westermeyer, Suyoung Jang, Show Xiaoyu Wang, Justin E. Culbertson, Andrew E. Morrell, Victoria E. Ellis, Yasmin L. Amin-Reimer, Kendrick S. Hsu, Catherine R. Gourash, Marissa M. Rosenbaum, Brok S. Humbert, Karl W. Kowallis, ChristopherChristopher L.L. Lewis,Lewis, RyanRyan L.L. McBride,McBride, AtiyaAtiya M.M. Myers, Myers, David David C. C. O'Hair, O'Hair, Radhika Radhika K. K. Raman, Ben K. Shiroma, Makoto Tsunozaki, James Yang,Yang, JeremiahJeremiah S.S. Helm,Helm, HironoriHironori Kubota,Kubota, KreggKregg A. A. Koch, Koch, Arsen Arsen Kourinian, Kourinian, James James E. E. Youngblood, Andrew D. Lee, Yusuke Hirai, and Sunyong Tang.Tang. DianeDiane M.M. ReedReed ofof KnobbeKnobbe MartensMartens OlsonOlson andand Bear,Bear, LLP,LLP, isis aa membermember ofof thethe XX bar, admitted to the bar in XXXX, bar membership no.no. XXX,XXX, andand thethe attorney(s)attorney(s) isis locatedlocated atat 2040 Main Street, 14th Floor Irvine, California 92614 United States 949-760-0404(phone) 949-760-9502(fax) [email protected] The docket/reference number is HANB.11343T. Diane M. Reed submitted the following statement: The attorneyattorney ofof recordrecord isis anan activeactive membermember inin goodgood standingstanding ofof thethe barbar ofof thethe highesthighest courtcourtof of a U.S. state, the District of Columbia, or any U.S.U.S. CommonwealthCommonwealth oror territory.territory. The applicant's current Correspondence Information:Information: Diane M. Reed PRIMARY EMAIL FOR CORRESPONDENCE: [email protected] SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): NOT PROVIDED Requirement for for Email Email and and Electronic Electronic Filing: Filing: I understand I understand that that a avalid valid email email address address must must be be maintained maintained by by the the applicantapplicant owner/holderowner/holder and the applicant owner's/holder's attorney, if appointed, and that allall officialofficial trademarktrademark correspondencecorrespondence mustmust bebe submittedsubmitted viavia thethe TrademarkTrademark Electronic Application System (TEAS).(TEAS). A fee payment in the amount of $275 has been submitted withwith thethe application,application, representingrepresenting paymentpayment for for 1 1 class(es). class(es). Declaration O Basis:Basis: If the applicantapplicant isis filingfiling thethe applicationapplication based based on on use use in in commerce commerce under under 15 15 U.S.C. U.S.C. § § 1051(a): 1051(a): TheThe signatory signatory believes believes that that the the applicant applicant is is the the owner owner of of the the trademark/service trademark/service markmark soughtsought toto bebe registered;registered; TheThe mark mark is is in in use use in in commerce commerce and and was was in in use use in in commerce commerce as as of of the the filing filing date date ofof thethe applicationapplication onon or in connection with the goods/services in the application; TheThe specimen(s) specimen(s) shows shows the the mark mark as as used used on on or or in in connection connection with with the the goods/services goods/services inin thethe applicationapplication and was used on or in connection with the goods/services inin thethe applicationapplication asas ofof thethe applicationapplication filingfiling date;date; andand ToTo the the best best of of the the signatory's signatory's knowledge knowledge and and belief, belief, the the facts facts recited recited in in the the application application areare accurate.accurate. And/Or If the applicant isis filingfiling the application basedbased onon anan intentintent to to use use thethe mark mark in in commerce commerce under under 15 15 U.S.C. U.S.C. § § 1051(b), 1051(b), §§ 1126(d),1126(d), and/or §§ 1126(e):1126(e): TheThe signatory signatory believes believes that that the the applicant applicant is is entitled entitled to to use use the the mark mark in in commerce; commerce; TheThe applicant applicant has has a abona bona fide fide intention intention to to use use the the mark mark in in commerce commerce and and had had aa bonabona fidefide intentionintention toto useuse the mark in commerce as of the application filing date on or in connection withwith thethe goods/servicesgoods/services inin thethe application;application; andand ToTo the the best best of of the the signatory's signatory's knowledge knowledge and and belief, belief, the the facts facts recited recited in in the the application application areare accurate.accurate. O ToTo the the best best of of the the signatory's signatory's knowledge knowledge and and belief, belief, no no other other persons, persons, except, except, if if applicable, applicable, concurrent concurrent users, users, have have the the right right toto useuse thethe mark in commerce, either in the identical form or in such near resemblance as to be likely, when usedused onon oror inin connectionconnection withwith thethe goods/services of such other persons,persons, toto causecause confusionconfusion oror mistake,mistake, oror toto deceive.deceive. O ToTo the the best best of of the the signatory's signatory's knowledge, knowledge, information, information, and and belief, belief, formed formed after after an an inquiry inquiry reasonable reasonable under under the the circumstances, circumstances, thethe allegations and other factual contentionscontentions mademade aboveabove havehave evidentiaryevidentiary support.support. O TheThe signatory signatory being being warned warned that that willful willful false false statements statements and and the the like like are are punishable punishable by by fine fine or or imprisonment, imprisonment, or or both, both, under under 1818 U.S.C.U.S.C. §§ 1001, and that such willful false statements and the like may jeopardize thethe validityvalidity ofof thethe applicationapplication oror submissionsubmission oror any any registration registration resulting therefrom, declares that all statements made of his/her own knowledgeknowledge areare truetrue andand allall statementsstatements mademade onon informationinformation andand belief are believed to be true. Declaration Signature Signature: /jessica/jessica sganga/sganga/ Date:Date: 04/09/202004/09/2020 Signatory's Name: Jessica Sganga Signatory's Position: Attorney of Record, California BarBar MemberMember Payment Sale Number: 88866502 Payment Accounting Date: 04/09/2020 Serial Number: 88866502 Internet Transmission Date: Thu Apr 09 19:05:43 ET 2020 TEAS Stamp: USPTO/BAS-XXX.XXX.XX.XX-2020040919054333 6936-88866502-7108d116d7f896b78ce68aff25 02480f3ac0c238bb8cf475d3428e45166e14df2- CC-05423571-20200409183813625369 MONSTER BLACK ICE , i\11111111 1,1 C > EXHIBIT 4040 energy.com/us/en/about-usenergy.com/usien/about-us 1111147N5TEK NEWS PRODUCTS PROMOTIONS SPORTS MUSIC GAMING 4 MONSTER ENERGY Most companies spend their money on ad agencies, TV commercials, radio spots, and billboards to tell you how good their products are. At Monster we choose none of the above. Instead, we support the scene, our bands, our athletes and our fans. We back athletes so they can make a careerout of their passion. We promote concert tours, so our favorite bands can visit your home town. We celebrate with our fans and riders by throwing parties and making the coolest events we can think of a reality. At Monster we are all about the things you care about. What kid dreams about landing a 9 to 5 job? WE all dreamed about being pro athletes, musicians and . living the life. We know it takes encouragement and support to make that dream a,reality, so we created the Monster Army to back the nextgeneration pros, the future Ricky Carmichael, Jeremy McGrath, Danny Kass and Jamie Sestwicks. '', Some companies won't let you have any gear unless you're on the payroll. We're all about our fans rockin' the Monster logo the way they want,- on hats, shirts, MX bikes, trucks, gear, or even on themselves. Our idea of a'promotion isn't giving away a TV you alreadygot. Our promos offer excluS ive VIP access, insane trips hanging with top musicians and athletes, and real gear like dirt bikes; snowbáárds`ánd helmets. :.'. . In short, at Monster all our guys walk the walk in action Sports, punk rock music; partying, hangir, with The girls, and living life on the edge Monster is way more than an energy drink. Led by our athletes; musicians, employees, distributors and fans, Monster is... A LIFESTYLE IN'A CAN! . - '';.,,`. . i ;,'t: ,- ONSTER-EN ERGY:' u EXHIBITEXHIBIT 4.1 CE MONSTER EXHIBITEXHIBIT 42 42 Monster Energy AEA -VIER, SEUhSftK I LOON YOUR ORDER Company MQrNSTeR .IOUTABOUT MAP IBrealhol Le,:h AOOorRemore Stark rn;hiarnr. lQ Burritos 7çOen. ,tuna, n,WMumto Burro SUSSt75 0,0050045870100Brt;,kf1�: umto $2/5295 Vepyw �gg1-um10 Bumto 55S2$ 25 l9�h'�thQXOOno 074 5h'0041/erase Cheer5JQcf1IU $012 l>9'Too 6401 �tJdc.e,o Otto00o0 r. hoar s.doctulufl�lt.« sired tatsa lode tom baron or Eg)Egq d&Q,thorn Il-,tamata 1.� aarReh. m.horM mare» Aims on.m o.oc00 i\C:o polarolo :crepe�u�fo,Sli lot Si 361J »toml•Canota Ionicoum10 S25255 i'i MontsPr1un10Mon.ttr 8u10 1125l Zi ,*pedal-tel•I unito emir 5220S2 . e�:..Ep2e.. Sacy Not Bumpo Stey Ho� aum S252 55 E1sE(Á71 tlto rnor ct el trlC root tH Mort; 1l;oIsro a Mareo,� SOrombis 7100,0 roen -nv«itltrOawerpü:e0r U1553.75 C11om1,CaltlornuPMeer ;ttr 3753755 C,ilChae'.eMe«CheCh-�P�ttr n.ltan,belpµ Wie� . torrolo l113 c,rtatmo mr1tm S WpploHillo Sl5375 7'i potatoPotato HUi list, 5275SJ H C�noyCOunty scaambletQmblt 55:7 Minhrwnc reap. 0100 bell pepper. 190401. chepe rem memo 5esnrceóned 64l41,,0 at, weer e.t lafe ehr. SO SUI To,epp,Tv,cJ semnb4dmih:;,,� .,1lhn. hen bacon�n. or «�,�,terns , O,Mlh Who40 501 ,J ,_.Moro Bagels 7H01..,,1,1- 119Nao ,1 Min opa SO OD 0084, 5195 0í10n lapel 10soo 00 Checkout �rºakia luic0 II aukaPesr.� •rn...... ,-* ooRevell EXHIBIT 44 12/14/202012/14/2020 IceIce Monster NEWSNEWS 最新消息 äh3Pj,, ABOUT 關於我們mt;e4P9 MENU 菜單 ;Te CONTACT US 聯絡我們wáe1P9 STORE 店資訊ñ`fg*FR More MENU ZINO UM Sensation ,m Ide 新鮮芒果綿花甜ex-eureee 新鮮草莓綿花甜etemunee 抹茶綿花甜nenee NT$ 180 NT$220 ［季節限定］[mfißlet] NT$180 1. e 1 I 獨角獸綿花甜á/.ePeGF7 珍珠奶茶綿花甜inm4reee 青檸綿花甜ne evete NT$150 NT$150NT$150ñ元 NT$150 [[ì7CM/gÿXpixt]永康/松高限定] 杏仁黑白 綿花甜Á9=gÉ3tJlneer 花生鮮奶綿花甜etexpßereee 冬瓜檸檬綿花甜ea#=rdereee NT$160NT$160ñ元 NT$150 ［季節限定］[M5 ß>Z1] [ì7e/gÿX[永康/松高限定 ß1Z1-] ] NT$160NT$160[M]'iß1et]［季節限定］ 香瓜鳳梨綿花甜wa]...,,meete 荔 奇異綿花甜egnee empfiaenee變態咖啡綿花甜 NT$180NT$180[M]'iß1et]［季節限定］ NT$ 1801807L元［停售］ Nett.] NT$150NT$150[Mñß1Zt]［季節限定］ eriß1Z7e][西門限定] I'M Avalanche gDk EXHIBIT 4646 https://www.ice-monster.com 1/7 12/14/202012/14/2020 IceIce Monster 原創新鮮芒果冰m«+%F«3 iu9 原創新鮮草莓冰m«+%a«3 綠豆仙草粉粿冰Æ67m23 NT$160Np160[I+&m [夏季限定] [停售AA] NT$220Np2oA+&2] [冬季限定] NT$120 [e$13.1Z2][季節限定] [5月~1010月］ ][4[停售 ]] 芋頭花生紅豆牛奶冰佐紅豆綿花甜ªm7±#7*A3A#m7A NT$150NT$1m[¥2&m [芋頭限定] [10[1ol-3月- 3月]] @ PI Freeze 111 芒果雪酪F«±m Mango Sorbet a«±m草莓雪酪 煤礦雪酪«4±m NT$150Np1m[I+&m [夏季限定] NT$180 [冬季限定 A+&2]] NT$130 非芒果季需更換水果*e«+m7K« https://www.ice-monster.com 27z2/7 12/14/2020 Amazing Shaved Ice at IceIce MonsterMonster (Taipei,(Taipei, Taiwan)Taiwan) I| The Wandering Eater Search... Q HOMEPAGE ABOUT ME & MEDIA KIT TRAVEL HOTELS RECIPES HOMEPAGEABOUT ME & MEDIA KIT TRAVEL HOTELS RECIPES elLA; OKIlWeXllif clcifeX ú Amazing ShavedShaved Ice at Ice Monster (Taipei,(Taipei, Taiwan)Taiwan) EXHIBIT 47 thewanderingeater.com/2016/12/05/amazing-shaved-ice-at-ice-monster-taipei-taiwan/thewanderingeater.com/2016/12/05/amazing-shaved-ice-at-ice-monster-taipei-taiwan/ 1/8 12/14/2020 Amazing Shaved Ice at IceIce MonsterMonster (Taipei,(Taipei, Taiwan)Taiwan) |I The Wandering Eater thewanderingeater.com/2016/12/05/amazing-shaved-ice-at-ice-monster-taipei-taiwan/thewanderingeater.com/2016/12/05/amazing-shaved-ice-at-ice-monster-taipei-taiwan/ 2/8 12/14/2020 Amazing Shaved Ice at IceIce MonsterMonster (Taipei,(Taipei, Taiwan)Taiwan) I| The Wandering Eater r.i. 11... [n. mow% emu Ice Monster is a Taiwanese kakigori (shaved(shaved ice) chain.chain. This shopshop is famousfamous for itsits mango shaved ice. Although mango and other flavoredflavored shaved iceice can be found almost anywhere, Ice MonsterMonster has become a must visit for travelerstravelers and locals alikealike thatthat there’sthere's a crowd andand a line atat the front of the shop to order. All ofof thethe bowlsbowls of of shaved shaved ice ice — -they they are are called called “sensations” "sensations" that that are are like like shaved shaved ice ice sundaes -— are huge but it’sit's mostlymostly justjust fluffyfluffy ice.ice. TheyThey are are great great shared shared andand perfectperfect onon aa hot day (which seemsseems toto bebe nearlynearly yearyear round;round; even inin earlyearly NovemberNovember temperaturestemperatures are mostly in the low 80s8os Fahrenheit!). thewanderingeater.com/2016/12/05/amazing-shaved-ice-at-ice-monster-taipei-taiwan/thewanderingeater.com/2016/12/05/amazing-shaved-ice-at-ice-monster-taipei-taiwan/ 3/8 12/14/2020 Amazing Shaved Ice at Ice Monster (Taipei, Taiwan) | The Wandering Eater We did order its famous mango shaved ice but we were informed that since mangoes are no longer in season, the shop opted not to include it. They don’t believe in using canned or frozen mangoes either and I respect that. Despite the fact the mentioned is missing, the mango flavored shaved ice was still delicious and it’s not saccharine sweet. I can imagine if the famous ripe Taiwanese mangoes did grace this bowl, it would be amazing. Another summer inspired bowl was the Jasmine tea and lime Sensation, which has the refreshing flavors of lime and a bit of pleasant bitterness from the lime zest with the floral, lightness of the jasmine tea. The pools of cool lime jelly that’s part of this bowl added an appealing silky element to the whole. thewanderingeater.com/2016/12/05/amazing-shaved-ice-at-ice-monster-taipei-taiwan/ 4/8 12/14/2020 Amazing Shaved Ice at IceIce MonsterMonster (Taipei,(Taipei, Taiwan)Taiwan) I| The Wandering Eater For somethingsomething more more autumnal autumnal or or year year round, round, the the Pearl Pearl Milk Milk Tea Tea Sensation Sensation reallyreally did taste like bubble tea in shaved iceice form. Thick, creamy ribbons of sweet shaved milk tea flavoredflavored snow with a sideside ofof sweetsweet tapiocatapioca pearlspearls (I’ve(I've added the tapioca ontoonto thethe sundae forfor plating/photoplating/photo purposes). purposes). The The custard-like custard -like douhua douhua (豆花 (i.)) addedadded the creamy effect to to this this concoction. concoction. The The Taro Taro and and Red Red BeanBean Milk Avalanche takes takes inspiration inspiration of otherother traditional TaiwaneseTaiwanese dessert ingredientsingredients ofof sweetsweet red beanbean andand taro.taro. Fluffy, Fluffy, red bean shaved ice topped with soft and chewy, sweetenedsweetened tarotaro and red beans. The slight temperature contrastscontrasts of of frozenfrozen andand coolcool makes it intriguing. thewanderingeater.com/2016/12/05/amazing-shaved-ice-at-ice-monster-taipei-taiwan/thewanderingeater.com/2016/12/05/amazing-shaved-ice-at-ice-monster-taipei-taiwan/ 5/8 12/14/2020 Amazing Shaved Ice at Ice Monster (Taipei, Taiwan) | The Wandering Eater For more photos, please CLICK HERE for the complete set or see below: [alpine-phototile-for-flickr src=”set” uid=”26389565@N00″ sid=”72157677472706425″ imgl=”flickr” shuffle=”1″ style=”gallery” row=”4″ grwidth=”1200″ grheight=”800″ size=”640″ num=”30″ shadow=”1″ border=”1″ align=”center” max=”100″] Information: Ice Monster Website No. 297, Section 4, Zhongxiao E Rd Da’an District Taipei City, Taiwan 106 RELATED POSTS VIA TAXONOMIES Marriott Taipei (Taipei, Taiwan) Great German Fare at Wendell’s Bakery & Bistro (Taipei, Taiwan) Best Bubble Tea and Chinese Snacks at Chun Shui Tang 春水堂 Universal Noodle Ramen Nagi (Taipei, Taiwan) Very Good Lunch at YEN Chinese Restaurant 紫艷中餐廳 & Best Braised Beef Noodles at YEN Bar at W Taipei (Taipei, Taiwan) Fantastic Stay at W Taipei (Taipei, Taiwan) Birthday Kaiseki Dinner at Shoun Ryugin Taipei (Taipei, Taiwan) Great Tea & Scones at Smith&Hsu (Taipei, Taiwan) Deliciousness at the Original Din Tai Fung 鼎泰豐 (Taipei, Taiwan) Voodoo Doughnuts Taiwan (Taipei, Taiwan) CATEGORIES TAIPEI TAIWAN TRAVEL TAGGED DESSERT SHAVED ICE TAIPEI TAIWAN PREVIOUS ARTICLE LAMB PERSILLADE SAVORY HAND PIES NEXT ARTICLE MARRIOTT TAIPEI (TAIPEI, TAIWAN) thewanderingeater.com/2016/12/05/amazing-shaved-ice-at-ice-monster-taipei-taiwan/ 6/8 Int. Cl.: 29 Prior U.S. Cl.: 46 Reg. No. 3,274,232 United States Patent and Trademark Office Registered Aug. 7, 2007 TRADEMARK PRINCIPAL REGISTER MONSTER & lV!LTs_lMALTS RED ROBIN INTERNATIONAL, INC. (NEVADA THE MARK CONSISTS OF STANDARD CHAR- CORPORATION) ACTERS WITHOUT CLAIM TO ANY PARTICULAR SUITE 200N FONT, STYLE, SIZE, OR COLOR. 6312 SOUTH FIDDLERS GREEN CIRCLE NO CLAIM IS MADE TO THE EXCLUSIVE GREENWOOD VILLAGE, CO 80111 RIGHT TO USE "MILKSHAKES & MALTS", APART FROM THE MARK AS SHOWN. FOR: DAIRY -BASED BEVERAGES, IN CLASS 29 (U.S. CL. 46). SER. NO. 78-547,399, FILED 1-13-2005. FIRST USE 5-0-1998; IN COMMERCE 5-0-1998. BARBARA A. GOLD, EXAMINING ATTORNEY Int. Cl.: 35 Prior U.S. Os.: 100, 101 and 102 Reg. No. 3,397,948 United States Patent and Trademark Office Registered Mar. 18, 2008 SERVICE MARK PRINCIPAL REGISTER GREEN MONSTER BOSTON RED SOX BASEBALL CLUB LIMITED THE MARK CONSISTS OF STANDARD CHAR- PARTNERSHIP (MASSACHUSETTS LIMITED ACTERS WITHOUT CLAIM TO ANY PARTICULAR PARTNERSHIP) FONT, STYLE, SIZE, OR COLOR. FENWAY PARK 4 YAWKEY WAY BOSTON, MA 02215 OWNER OF U.S. REG. NO. 1,742,345. FOR: CONCESSION STANDS FEATURING FOOD AND BEVERAGES, IN CLASS 35 (U.S. CLS. 100, 101 SER. NO. 77-229,387, FILED 7-13-2007. AND 102). FIRST USE 4-30-2003; IN COMMERCE 4-30-2003. STEPHEN AQUILA, EXAMINING ATTORNEY